Category: Webinars Collection

  • Women’s Fitness Expert: What You NEED To Know About Dieting & Exercise | Dr Stephanie Estima

    I want women to stop being losers. And so I am on a mission to really undo the genuinely terrible advice that most women have been given as it concerns their health and their fitness. So we’re going to talk through some actionable strategies on how to build a body that has curves, more of an hourglass figure. But Stephen, if I can be very honest with you, I am pissed off because we’ve been sold a lie that our worth is the number on the scale. And I’ve seen tens of thousands of patients over my 20 year tenure. And right now, a lot of online dialogue is, I want to be toned. I want to have the Pilates body, be as small as possible. So, this is where I get a little fired up because I also have personal experience struggling with my own weight and my own worth. I was trying to become what I thought was the right thing. And I had massive problems afterwards. So, I am going to be very transparent and honest with you. The pursuit of skinny is a bad thing with devastating consequences like you’re going to end up with bone disease like osteoporosis. So there’s lots of things on the desk here in front of us that I’d love to go through. We’ve got these five fitness myths. Yes. So one of them for example is a lot of women are scared to consume more carbohydrates because they think it’s going to make them fat. But we need carbohydrates for our mood, our sleep, even performance at the gym. And then there’s also women are scared that if they’re lifting heavy weights that they’re going to start looking like a bodybuilder, but that’s almost impossible. 97 to 98% of women don’t have the hormonal environment to bulk. And then we’ve also got these archetypes here. So there’s four archetypes that women identify themselves in their fitness journey. And the most common woman that I see, skinny, fat, Sophie, and we will talk about what this means. So let’s talk about what the women listening should understand about hormones. How do you think about fasting and your menstrual cycle? What are the specific issues that mothers face as it relates to fitness? I mean, there’s lots of things that I’d love to talk about. 100%. That makes me so excited. This is super interesting to me. My team given me this report to show me how many of you that watch this show subscribe and some of you have told us according to this that you are unsubscribed from the channel randomly. So, favor to ask all of you, please could you check right now if you’ve hit the subscribe button if you are a regular viewer of the show and you like what we do here. We’re approaching quite a significant landmark on this show in terms of a subscriber number. So, if there was one simple free thing that you could do to help us, my team, everyone here to keep this show free, to keep it improving year over year and week over week, it is just to hit that subscribe button and to double check if you’ve hit it. Only thing I’ll ever ask of you, do we have a deal? If you do it, I’ll tell you what I’ll do. I’ll make sure every single week, every single month, we fight harder and harder and harder and harder to bring you the guests and conversations that you want to hear. I’ve stayed true to that promise since the very beginning of the diio and I will not let you down. Please help us. Really appreciate it. Let’s get on with the show.

    Dr. Stephanie Estee, why is it you do what you do? Like ultimately, what is it you’re trying to change in the world or what impact are you trying to have and who are you trying to have it for? Well, I am on a mission to really undo the genuinely terrible advice that most women have been given as it concerns their health and their fitness. And what I mean by that is for the vast majority of health and fitness goals for women, it’s all about becoming smaller. It’s about becoming skinnier. It’s about losing weight. It’s about dropping a dress size. Stephen, if I can be very honest with you, I want women to stop being losers. I want them to stop trying to lose all the time. And instead, what I would love for them to do is to shift their focus from losing and focusing more on what they have to gain. So, how much muscle can they gain? How much bone density can they gain? How much connective tissue capacity from their joints, their tendons, their ligaments can they gain? Can they work towards building a body that they love and trust and enjoy living in? Why do you want that for women? Specifically, this losing gaining thing. We’ve been sold a lie that our worth is the number on the scale, which is, by the way, you know, when you when you’re weighing yourself, this is really just a reflection of your relationship with gravity. No more, no less, right? But we are told that when we fit into a certain dress size that we are now worthy that we will somehow have arrived. That is not the full experience of being women. Women can be strong. Women can be capable. Women can be competent. And you can’t do that when you’re starving yourself. When you’re overex exercising and you’re not prioritizing your recovery or treating recovery like it is something that you have to earn. So, are you saying being skinny is a bad thing or I’m saying that the pursuit of skinny at all costs is a bad thing? So, right now a lot of online dialogue is, you know, strong is the new skinny. I don’t want to pit those two things against each other, but I do want to like if you are obese, you are much better not being obese, right? But it is the pursuit of skinny at the sacrificial altar of everything else. So if you are somebody who values being slim, the likelihood that you are going to pick up heavy weights or weights that challenge you with enough effort and intensity is going to be lower. The likelihood that your bone density is going to be sufficient over the arc of your life is going to be lower. you are going to likely underconume calories. If you are someone who thinks that they’ve won because they can fit into, you know, you’re 40 and you can fit into a size whatever dress, but when you’re 65, you have osteoporosis. You haven’t won. You’ve been you’ve been tricked. Tricked by who? A society that tells us that our worth is solely based on how small we are. And who are you? like in terms of why this matters so much to you as Dr. Stephanie. Yeah. What do I what context do I need to know there because I can see you’re a little bit pissed off. Yeah, I am pissed off in a loving way. So, we’ll say it that way. I have professional experience in this and I also have personal experience in it as well. I have an undergrad in neuroscience and psychology from the University of Toronto. When I was pursuing that, I became a fitness instructor uh personal trainer. So, this was you know very young. I started having uh my first exposure to seeing firsthand how people were setting goals for themselves and having a difficult time achieving it. Went on to the Canadian Memorial Chiropractic College in Toronto, Canada. And then I was in I’ve been in practice for 20 years. So I’ve seen tens of thousands of of patients over my 20 year tenure. And the same pattern kept showing up over and over and over. And then personally I also you know just being a woman living in this society grew up also struggling with my weight trying to control my what I ate trying to do lots and lots of cardio to keep my weight down into what I thought was the ideal body type. I competed in a figure competition which was really the first moment for me where I really felt like the science failed me because I had followed everything to a tea. Do lots of cardio, restrict your calories, you have to earn your recovery. The day that I got up on stage, I was 11% body fat. So just just for context, you know, women have about 10 to call it 13% essential body fat. And if you go beneath that, then you start to get into a lot of trouble. So I was right at the bottom range of that. Most women a healthy body fat percentage is something like call it 18 to 25%. I had lost my period for 2 months before I think it was 2 or 3 months before I stepped on stage. I ended up um with hormonal issues. My period I had it took a long time for that to regulate again. I gained all the weight back that I had lost and I felt like a total failure and I felt like the science had failed me and it caused you a lot of pain. I hated myself like full stop. I looked in the mirror. I hated what I saw. I would pinch. I would pick. I was like, I wish this. I wish that. I wish I wish. The other thing I’ll say is the weeks before I stepped up on that stage, people were coming up to me and showering me with compliments. People were like, “Oh my god, you look you look amazing. What are you doing? What’s your program?” And so it’s I think it’s so confusing for women. Maybe we lose the weight or we we go on this health journey which is often just code word for getting smaller and we we get showered with these external compliments. And at the time I was starving because I was not eating. I was completely overworked. I wasn’t sleeping and I didn’t have my period. Like I was not the picture of health. But everybody was telling me how amazing I was, how amazing I looked. So I think that’s where we get it. We we we hitch our worth to what the outside world tells us rather than thinking about who we need to be and how we need to show up for ourselves first in order to be able to give to everybody else but also just unhitch ourselves from other people’s expectations of us. And for the women and for all the people I guess that have clicked to listen to this conversation right now, what are they going to leave this conversation with specifically and how is that going to impact their life? Yeah. So this is for women and the men who love them. So this is for everyone. Okay. Um I think for women maybe you have been doing like the good girl thing like I was doing. You’re doing the things that you thought you should have been doing but you still don’t have the dream body or the body composition that you want. We’re going to talk through some actionable strategies on how to do that. I think if you’re in midlife, so you’re in your 40s, your 50s, and maybe you’re finding that you used to do those strategies and now they’re not working for you as well or as much as they once did, we’re going to maybe break a little bit of your paradigm and the way that you think you’re thinking about health. And how old are you? I’m 48. Mhm. I think it’s important context. Yeah. M. But you’re also a mother. I’m a mother of two. Yeah. Of two. Mother of two. And then I have I’m have a stepson as well. Okay. So, um, there’s lots of things on the desk here in front of us that I’d love to go through. They’re all things that really, really interest me. We’ve also got these five fitness myths in this envelope here that we’ll reveal at some point. And these archetypes here. Yes. Where do you believe the best place to start this conversation is? I think that maybe we can talk about the archetypes because I think that it sets the stage for allowing women to identify themselves in their fitness journey, however that is. Okay, my first overwhelmed Olivia, this woman wants to do the right thing. Okay, so she is on social media and within a couple of minutes of going on social media, she sees someone saying, “Plants are trying to kill you, Olivia. You should never have plants. They’re terrible for you.” And she keeps scrolling and then she comes upon someone else who says, “Actually, plants are great for you. They have lots of fiber. They have lots of phytonutrients, etc.” So, she’s like, “Oh, okay. That’s weird. Let me look up some fitness stuff.” And then same thing with the fitness. Some people say, “You don’t want to get bulky, Olivia. So, you need to do light weights, high reps.” And then there’s other people that are like, “That’s not true. You can, as long as you’re bringing the muscle close to failure, you will build muscle.” So, she’s getting the I like to call it infobesity. It’s like so much information. It’s too much information that she ends up getting like, you know, it’s like analysis paralysis. And this woman, I have a soft spot for her because she just is so scared to start something else and fail at it because she doesn’t want that to reinforce her own schema, her own perception of her being a failure, right? So, she doesn’t do anything. When we think about uh overwhelmed Olivia, we don’t want to get her A to Z. We don’t want to get her all the way to her goal. We just want to give her a couple of quick wins to start, right? Get her just A to B. We’re just going to get her walking. She’s just going to have a goal of racking up 5 to 7,000 steps in a day. So, she feels like she’s a winner in some vertical of her life. And then you start to layer in more things with her as she goes along. The second one is probably my favorite, the the most common woman that I see, skinny fat Sophia. So, the technical term for skinny fat is ti, thin on the outside, fat on the inside. This is a woman who doesn’t present as obese, but her body composition, she’s starting to see a loss of maybe bone loss, a loss of muscle because she is not she’s very afraid of heavy weights. So maybe I’ll do some Pilates, some yoga, maybe I’ll walk, right? She also calorically restricts as well, right? So, this woman is my is like personally she’s my favorite woman because when we start giving her a little bit more food and we start giving her just a little bit heavier weights than the 2-lb weights that she’s been lifting, you know, in her Pilates class. And by the way, I don’t want Pilates people to come for me. I love Pilates, but it’s just not the main strategy for muscle building. I love Pilates. I do it twice a week. It’s fantastic. But this woman, when she starts eating a little bit, I this is what she always says to me. I can’t believe I’m losing fat. I can’t believe I’m losing weight by eating more. What is this trickery? What is this magic? So, I love this woman because when we get her to see the light, it’s actually just it’s just a beautiful thing to have all her schema sort of rearranged in terms of what she thought was possible for her. Okay, this subject of fat. Yes. If someone comes to you and they say, “Stephanie, I would love to lose some some belly fat because I’m skinny fat or maybe I’m just, you know, I just have a bit too much weight on me.” What is it you say to them? You can’t actually spot reduce. What does spot reduce mean? So, someone wants to reduce their belly fat. You can’t just target belly fat. So the way that you’re going to reduce overall atyposity in the body is you’re going to be strength training which we’ve talked about but you will probably also need some kind of caloric deficit. So when we think about that very famous somewhat oversimplified calories in calories out. So you want to be thinking about how am I going to create a deficit? So, I’m consu either consuming less calories on the calories inside or I’m eating the same but I have more output. So, I’m doing more cardio or I’m doing more weightlifting or I’m doing more walking or I’m doing something where my calories out surpass my calories in. Is there an easiest way to do that? Cuz hearing that, you know, just eat less is is quite I hate it. It’s it’s Yeah. Not great. Yeah. And it doesn’t it doesn’t work in the long term either. You can temporarily reduce your food, but at some point your hunger hormones and your body is just going to drive you to consume more calories. I often find when women are like, “Hey, I just want to I want to build muscle and lose fat.” Or if it’s just, “Hey, I want to lose fat.” I personally find it easier for women specifically to do more on the calories out side. So, not Yeah. So, doing more exercise, more daily movement. I think that the calories in is totally doable. People do it all the time. I just find it’s hard for most women to stick to long term because then they have to, you know, they got to measure, they got to do all the things. So, if you can figure out what your maintenance calories are and then you can surpass that with maybe more walking or something that’s not going to ratchet up your hunger hormones or your cortisol levels, let’s say, I think that that’s often I think it’s a healthier option personally. um because you’re also making sure that you’re getting in sufficient substrate, sufficient calories so that you can actually build, you know, you can build muscle, bone density, collagen, etc. So, that’s our skinny fat Sophia. Up next, I was this woman, I sometimes still am this woman, exorcist Emily. So, this is a just a funny word um to really describe the intensity that this woman puts out at the gym, right? So this woman, you have no problem getting her to the gym. She is the woman at the squat rack. There’s no problem getting her to the gym and getting her to work very difficult, like very hard. What her issue is, and this was me for years, is that she still has some of the skinny fat Sophia attitude towards food. So, there’s a mismatch with her between how much effort she’s putting out with her uh exercise program and how much energy is coming in with her food. She’s still undereating because she’s scared of gaining weight. Mhm. I was Exorcist Emily. I was, you know, had the hoodie on, wearing the ear like I nobody talked to me with my big earphones on. Uh this was for me after I was going through um a divorce with my I had very young children at the time. They were five and three. So, I was I was grieving that and I was still adhering to this idea that I had to punish myself, that I was going to go to the gym and crush it and then follow that with insufficient calories afterwards because I still had that, well, I can’t eat a lot, I’m going to gain weight kind of mentality. So, Exorcist Emily, we love her. Um, and then the pinnacle, if you will, is the dialed in Diana. So, this is the woman who has maybe made peace with some of her demons. Um, enjoys movement, knows that it’s a way for her to tend to herself. You know, food is not a punishment. It’s not She doesn’t restrict calories because she ate too much. She fuels to nourish her lifts to nourish her recovery and for pleasure. Because I think a lot of us, a lot of women have forgotten that food is is pleasure. It gives us joy and happiness. My sourdough bread in the morning gives me lots and lots of pleasure. and I will not give it up for anything. So, this is sort of the this is where we want every woman to be able to get to. We want her to dial in both her exercise program, her nutrition program, and to give herself some effing grace with her recovery. You can swear. Yeah. Her [  ] her [  ] give herself some [ __ ] grace with her with her recovery. We just got demonetized. Okay. Okay. But again, so we’re trying we’re trying to get everybody to become dled in Diana. Yeah. And also just know so if you’ve been listening to these description like oh I got a little bit of the exorcist Emily I got a little bit of that rage or grief or something but then I also sometimes have analysis paralysis like you will also oscillate through them and that’s completely normal as well. Yeah. When you were talking about exorcist Emily that was not wasn’t a light season of your life was it? No it was very dark and it was the it was the lifting that got me through it truthfully. Yeah, it’s, you know, sometimes when we think about resistance training, it’s literally training your resistance. It’s not a question for, you know, if something bad is going to happen. It’s just, it’s a matter of when. So, I think something, you know, voluntarily putting yourself in a situation where you are making yourself uncomfortable. You know, going to the gym and moving your muscles to failure is not, you know, it’s not fun. uh it can be quite intense but it does train your resistance, your grit, your mental capacity to withstand you know terrible things. So by the end of this conversation everybody listening is going to be a dialed in Diana. I that is my dream. Okay. That is my dream. Yeah. First we should start with debunking some of the myths. Yes. We’ve got six myths in this um little envelope here. Okay. So the first one is carbs. Mhm. And so the so all the ladies who are listening, we have to heal our relationship with carbohydrates. You can restrict carbs temporarily. And for certain populations, that’s a wonderful idea. Uh if you’re a woman that has type 2 diabetes or PMOS, something like that. A temporary clawback of carbohydrates is fantastic for improving insulin insensitivity, glucose disposal. Um, but diets like a low carb diet or a ketogenic diet, which I am a big fan of for certain populations and even for a temporary amount of time. I think what a lot of women did with the carbs is once they started losing weight on a keto diet or a low carb diet, they said, “Oh, you know what the problem is? It’s the carbs. I’m never going to go back.” And the problem with that is that if you were sick, you had a bacterial infection, you went to your doctor, they did a swab, came back, and they’re like, “You know what? You have a bacterial infection. I’m going to give you a script for antibiotics, right? You’re going to take it for the next 10 days and then, you know, you’ll come back for a checkup and we’ll see how you’re doing.” You do that, you follow the protocol, you take the medication. I don’t think anybody listening, or at least I hope anybody who’s listening is not going to come to the conclusion at the end of those 10 days, do you know what I need to do to never get sick again? I need to continue taking antibiotics for the rest of my life. No one is going to do that. But somehow for carbohydrates, people made the illogical conclusion that you should never have carbohydrates ever again. And for women, what I noticed, so I’m sure we’ll talk about um my first book, The Betty Body. I advocate for a low lower carbohydrate, a higher protein diet in there, but for a transient amount of time, right, until you achieve the goal of, you know, reversing metabolic issues or losing some weight, etc., improving your period. That’s another thing that we actually see is menstrual cycle um regulation. But if you stay here too long, your thyroid, like so many women, what’s the symptom or the consequence of your thyroid being malfunctioning? Yeah. I would say you’re always cold. So your hands are cold, you’re always cold. You might have very very heavy bleeding. So your menstrual cycle during your bleed week, so that first three to seven days, let’s say, when you’re on your period, hair shedding. So hair starts to actually fall out. Hair is not necessary at all for survival. So when you don’t have sufficient calories or a sufficient balance of macros, your body is going to sacrifice the things that don’t matter at all to your survival. And a lot of women will start to say hair shedding comes out. The classic sign is the lateral third of the eyebrow. We start to see the lateral third of the eyebrows start to fall out as well. What you mean the lateral third? The outside third of the eyebrow. So the tail for most people of their eyebrows starts to get really sparse and thin as well. So there’s lots of common signs and symptoms, but we need carbohydrates. If not for the thyroid, but for our mood, our sleep, even performance, performance at the gym. In the vein of transparency and honesty, I don’t always get to eat before I train, but on the weekends when I do and I have some bread and I have some omelets or I have what my breakfast and I go and train. Fantastic performance enhancer. A lot of women are scared to consume more carbohydrates because they think it’s going to make them fat. And this is really comes down to this CIM or carbohydrate insulin model of obesity, which has kind of largely been like disbanded. There’s not a lot of evidence to support it anymore. But there’s a lot of people online that will scare you and think, well, if you have carbs, your glucose levels might spike. And that, you know, the way that it’s often presented is that is the worst thing that ever could happen to you. But there’s such a thing as too many carbs. Correct. Yes. I think that the problem is not that the carbs were the problem. It’s the overconumption of carbs, the overconumption of fat, the overconumption of of total calories. So, it’s defined by calories here. Yes. Okay. Yeah. There should be a button just down below here. And if it says subscribed, you’re already subscribed. If it says subscriber, that means you’re not yet. And if you’re not subscribed, please could you do us a favor and hit that button? It helps the show more than you know. And according to the algorithm, you’re someone that watches our show, but you haven’t yet hit that button. Thank you so much. What’s the next one? What’s the next myth in your folder? Oh, this one. I love this one. Uh, this one is women getting bulky. women are still scared that if they engage in a program of progressive overload, which is to say that you are maybe you are lifting heavy weights, maybe you are doing more volume, meaning you’re doing more sets or more repetitions, that somehow you are going to bulk up as if to say that they’re going to start looking like a, you know, some a physique competitor, a bodybuilder. It is the equivalent of saying, well, if you drive to the store to get some groceries that you are going to be on par with Lewis Hamilton and you’re going to be a Formula 1 driver, right? It’s just almost impossible for I’m going to say 97 to 98% of women don’t have the hormonal environment to bulk. There are a few genetically gifted outliers that absolutely can, but for the most part, women cannot bulk. We do not have as I don’t have as much testosterone than as you do. You have like 10 to 20x more than I do. So even if we train the same way, I’m never going to be able to put on as much muscle mass as you. But a gal can continue to dream, right? I can continue to hope. So bulking up, it’s not a thing. Um what I what I will say though, actually what I will say is some people when they do start lifting weights initially, they will start to feel a little thicker, right? Because the muscle is a little bit more swollen. There’s also a layer of fat that usually sits on top of the muscle. So, as you begin to lose body fat, your muscles will begin to uh poke through, let’s say. Um, but sometimes that’s why people will feel bulk. They’ll say, “Oh, I’m getting I started and I stopped because I was getting bulky.” It’s just a sort of a swelling or an inflammation, let’s say, of the muscle underneath. Okay. Yeah. Ooh, long fasts. So, I will call myself out here as well. I used to believe that this was the key. And this was when I was in my skinny fat Sophia era, when I was in my Exorcist Emily era, where I thought that the more you could fast, the less calories you could take in and you could lose weight. You want to make sure that you have total sufficient calories. You don’t want to over consume calories, but you also don’t want to under consume them either. But fasting doesn’t actually teach you how to eat when you are not fasting. Right? So I think that a lot of people overly rely on long fast. So when I say long, I would say 20 hours, 24 hours, 36, 72, like these really multi-day fasts. If I start eating a lot less calories than let’s say you do, I’m going to have over the long term more detrimental effects than you might. Why? the female body is just more sensitive to whether nutrients are coming in or not so that we can figure out whether or not we want to direct our energy to, you know, being able to get pregnant that month. Our ovaries when we sort of look at the density of the mitochondria in them, it’s something like 100,000 mitochondria per uosite, like per cell. So, they’re constantly scanning the environment to see whether it’s safe for uh a woman to get pregnant. And so if you are fasting all the time, you run the risk of sending a signal that it’s not safe, that these are famine conditions and that you should not be producing an egg because that would be terrible because if you got pregnant, there’s not enough food to feed you or the baby. So it shuts off the your your menstrual cycle as a way to stop you having a baby. Yes. So you can still fast, but the way that I like to fast is sort of pull the food, you know, call it 2 to three hours before you go to sleep. That’s when you cut off the food. You sleep for eight or nine hours. That’s like a 10 hour 11ish hour fast and then you wake up in the morning and you eat. What often happens is women try to push they’ll have a cup of coffee in the morning and then they try to push their eating window let’s say to 11:00 or noon and that ends up well it becomes more difficult I’ll say it that way. it becomes more difficult for you to get in sufficient calories, sufficient protein, sufficient carbohydrates and fats in a restricted eating window. Yeah. Okay. So, this is related to the bulky myth. I think a lot of women are scared of lifting heavy partially because they’ve never done it. So, it’s foreign. And I think that the other reason that women are scared of lifting heavy is they’re scared of getting injured, which to be fair is a valid concern. I think that in the era of, you know, again, social media can be a blessing and can be the greatest thing ever and sometimes it can be a um a vehicle for misinformation. And I think now we hear muscle mommies and lifting heavy. And I think that for women, at least in my cohort, you know, 40s and 50s, who grew up in the, you know, the ‘9s, the Kate Moss’ and the asking a woman who is very comfortable with a cardio machine as her vehicle for exercise to now move into the, you know, the free weight section of the gym, the deadlifting platforms, even the machines can feel really intimidating. So, there are lots of different ways that you can build muscle. It doesn’t have to just be heavy. There are other ways that you can progressively overload the muscle, which is to say that you are applying sufficient intensity and effort every single time, whether it’s heavy weight or it’s more volume or you’re increasing the density of your workout, meaning you take less rest so you’re a little bit more tired. Like, you can There’s a lot of different ways that you can make a workout harder. It doesn’t always have to be heavy. Yeah. Heavy. Oh, this one. This one’s good. This is postworkout fueling. We used to think that you only had 15 minutes to like knock back a protein shake, right, after you’ve done a workout. After you’ve done a workout because you need to replenish the glycogen and you have to start muscle protein synthesis. And I would say that this is largely false. Your muscle protein synthesis is not just limited to the 15 or 30 minutes that are immediately after the workout, right? Your muscles are building little protein factories over the next, you know, depending on how trained you are, 10 to 72 hours in some cases. As long as you are getting sufficient, again, total protein over the course of the day, total calories over a 24-hour period, totally fine. Okay. Yeah. Oh, pre-workout feeling. Okay. I would say in an ideal world, everyone would have some food before they train. So, a little bit of protein, a little bit of carbs just to start raising some blood sugar to have some available substrate um for the workout. I don’t do this um most of the week. So, when I work out during the week, I’m typically at the gym around 6ish in the morning and I don’t I don’t like the way that it feels when I eat that early in the morning and it sort of feels like I have a brick in my stomach. So, what I typically do is I will fuel with ketones. I have ketones uh for my workout and then when I get home, that’s when I have my big uh meal. So, you have ketones before you do a workout. Yeah. Why? In the absence of food, I would say that ketones are fuel that your body already your body produces ketones, right? It’s a fuel that your body already knows what to do with, especially when it’s a big muscle group. So, if you’re doing a leg day, let’s say, or a back day, it provides you with the neural drive to continue going. So, you get into that sort of sympathetic state. That’s my favorite um flavor, too, is the green apple. My kids have the green apple before their soccer, too. I am a co-owner of this company. # ad. Yes. So, I have to I have to disclaim that someone’s going to come for me. Yeah. So, in an ideal world, we would fuel before we work out. But my the constraints that I have in my life is that I just can’t in the weekend. Different story. I can wake up later. I can have a long coffee with my boys, you know, have breakfast, head to the gym, and then, you know, I always know that when I do have food, my performance is better in the gym. better always 100% of the time. So, let’s talk about what you do in the gym and why you do it because you clearly got a big focus on muscle being important. Yeah, I train with lots of women. I actually trained with a colleague of mine this morning called uh George. She often goes off into like the cardio section and she does muscles as well, some some resistance training as well. And I go off in the other direction to like the you know, the platform like the men stuff that men typically gravitate towards. And I’m wondering what you think all women should be doing in the gym. like is there if you think about a 7-day workout regime, what do you think is optimal in those seven days? Yeah, there is I do want to I do want to call out something you just said and then I’ll answer your question. Um you just said I go to the area that typically men go to and I do the exercises that men typically do. So just because squats and deadlifts and presses and pull-ups are typically done by men doesn’t mean that those are ma male exercises. Those are fundamental human, you know, motor patterns that both men and women can benefit from. Um, but to your point, there is typically more men doing those things and are more comfortable doing those things versus someone who’s like, “Hey, I can figure out how a stairmaster works. I’ll just get on this thing and I’ll be on here for the next 35 or 40 minutes.” Right? I love the stair master. I love the stair master, too. It’s a special kind of torture. It’s great. Okay. So, in terms of what I think people should be doing, if she can aim something like three or four days a week of strength training, Yeah. it would be alternating upper body and lower body. And then we would be thinking about what muscle groups are we going to be working together. Is it a pull or push? Yeah. So this is um I think what is this? This is from um my book uh my upcoming book uh called Nothing to Lose actually because we shouldn’t be losing, we should be trying to try to be gaining. And these are the these are the muscle groups that I want women to be thinking about if their goal is body composition and they are trying to build a body that has curves. You can’t spot reduce, but you can definitely spot build. Like you can put curves where uh you know they weren’t before. So what I’ve done in the book is I’ve outlined muscle groups that I think women should be focusing on in order to help develop an more of an hourglass figure. So we have starting at the top we have the deltoid muscle group which these are your shoulder I like to call these your bread buns. So they’re sitting on the side of your shoulder the lateral delts. Below that, we’ll have the back muscles and the lats. In particular, I like to call the lats our angel wings because we have, you know, it helps sort of create that V. As the back widens, you have a the appearance of a slender or slimmer waist. Moving posteriorly, we have glutes. So, there’s three uh muscles that make up the glutes. It’s max, me, and min. Glute maximus, glute medius, glute minimus. And then we have the adductor group, which is the insides of the leg. It’s the inner thigh muscles. Yeah. And then the last the last one is the the pelvic floor or may more broadly we’ll say the the core muscles. So what do I need to know if I’m a woman and I’m thinking about building this uh these five muscles that you’ve highlighted here. Are there as it relates to how I should be training and the big misconceptions about how to train to build this? Yeah. What do I need to know for these muscle groups? you probably should be hitting something like 10 sets of um exercises per week per muscle group. Okay. So, if I do four hip thrusts Mhm. Um that is one set of four. Correct. And that’s going to help my glutes. Correct. So, you’re saying that I should be doing 10 sets a week. Per muscle group per week. Yeah. That’s not actually that much. It’s not that much. No. And this is why I was saying before the two times a week that the ladies that are like, I just have I just have two. That’s all I That’s all I can give you. you can still have incredible results as long as you are taking the muscle close to muscle failure, which is to say that you can no longer perform the repetition anymore. You don’t have to take it to failure, but as long as it’s one to three repetitions from failure, that’s all you need to do. And now I, you know, it’s simple to say that’s all you need to do. it’s going to be very difficult for you to do that because you are going to start noticing your uh range of motion like your ability to do your range of motion is going to be limited. You’re going to start noticing the velocity of the repetition is starting to slow down. So your ability to sort of move the the weight through space is going to start slowing down. you’re going to subjectively, even though you can see that you’re holding like a 15 pound or 10 pound, you know, weight, it’s going to start feeling like 20 or 25, like your subjective perception of the weight is going to be um increasing. You know, if you were to rate it out of 10, you would rate your effort like eight or nine out of 10. And and men and women because they have different anatomies should be doing slightly different exercises. I think that that’s more a matter of preference and goals. But is my anatomy and your anatomy the same? Our anatomy is not the same. No. So when we think about the way that we move through, let’s say if you and I were to squat together or you and I were to lunge together, there’s going to be some differences in terms of how we look. And so we’ll pull up some props here if we can. So this is a female pelvis and this is this little guy who doesn’t want to stand up today is a is a male pelvis. So when we sort of look at the difference between them, the female pelvis is wider and it’s more shallow. The male pelvis is more narrow. And the reason that we have more of this sort of, if you sort of look at the two, this looks like a little bit more like a heart shape. Mhm. And this looks a little bit more like an oval shape. And the reason for that is to allow a baby to pass through. Why this is so important is this is going to shape the stressors that happen in our knees and our ankles. So in particular we have something called the Q angle which I believe I believe I have a yeah I have something here. Yeah. Yeah. So here is the Q angle. So what a Q angle is is basically you take a measurement from the hip and you draw it all the way down to the kneecap or the patella and then you take like another little line from the tibial tubacle and and draw it upward. So that’s just for all the nerds that are listening if you want to measure this it’s the anterior superior iliac spine all the way down to the uh to the patella and then the tibial tubacle. And what you’ll see for women here in pink because the pelvis is wider the femur has to more aggressively come in medially. It has to come more to the center. So this makes women when we compare women and men um it makes us more knocked which just means that the knees are coming more together. So this is going to impact literally every how we move. So it’s going to affect how we walk, how we jump, how we squat, how we lunge, how we run. And so it’s important to for women to understand how we’re different because often the queueing and the instruction that women get are sort of very they’re based off of a male pelvis, let’s say. And so we can run into feeling like squats are not comfortable, that lunges are not comfortable, or we start to even uh shy away from some of these motions because we don’t think that they’re meant for us. You just need to know how to adapt your training so that you can support some of those sheer motions as you as you’re moving. Because what ends up happening for women is as we are let’s say lunging or squatting, as the knee comes down, we will start to see more shear forces being placed through the medial or through the inside part of the knee, right? So that puts us at a greater risk for ligamentous injuries. So in the knee, the big one is the ACL that we often worry about. So, as you’re getting tired, you need to be aware that you’re going to have a tendency for that knee to come in. And there’s nothing wrong with the knee coming in as long as you have muscles that can kind of support it. If I were to grab this back here, so we can sort of think about superimposing it. If we were to look at the the leg here, the muscles that are going to be helping to control the way that the hip moves is are the glutes. So you have the glute max, but in particular the glute medius, which is often called like the upper shelf uh muscle, that’s actually going to help the femur or counteract the femur being pulled inwardly. Mhm. Yeah. So we do have different anatomical differences that women need to be aware of so that we can bias training that will provide mobility and stability for us. So that’s another reason why I mean yes glutes look amazing in jeans but it’s also because they are providing such a driving force of stability for the spine, for the knees, for the ankles, literally for the entire body. And so with squatting, men and women should squat differently. Yeah, not all women and men should squat differently. There are women that can squat in the sort of traditional queuing. Can you show me this? I can. Yeah, I’ll have to take my heels off, but I’m happy to. Yes. Do you want to do it now? Sure. Yeah. Okay, let’s do it. So tell me how the anatomy of a woman and a man determines how we should be squatting. So I’ll say first that you have to play and see what feels good for you. So there’s going to be some women that are going to be able to squat just like the traditional cues that I’m about to give you. Most women prefer a little bit of a wider squat and I’ll show that. So, the typical squat that the way that we’re often cued is feet are hipwidth apart, toes facing forward, and then we’re going to come down. And then I’m just like I can’t actually get I’m trying I’m collapsing my chest at this point. So, for women, what a lot of women find is more comfortable and they can actually get the range of motion that you just demonstrated is taking your feet a little bit wider and then you’re going to turn the feet out. So, because the female femur tends to sit a little bit more spun inwards or in internally rotated now with this external rotation, we can actually just get by all of that and we can come all the way down into a squat. So, and we can hang out here like I can we can probably do the rest of the podcast like this if you’d like. I’d rather not. I’d rather not. Yeah. So, so that’s the squat. Is there anything else I need to know about the squat? The the variance between men and women with squatting. The other thing that you can think about whether it’s a squat with two feet or a lunge or a split squat with one is with a woman when she’s coming down when she’s decelerating like she’s coming down into the into the lunge or into the split squat everything and your this is true for you as well everything is going to be internally rotating. So the femur the leg bone is coming in the tibia is coming in the foot on the inside you’re actually rolling onto the you’re flattening out the arch. which is called pronation, which everybody says is a bad thing by the way, but it’s you need it to be able to load the spring. And then for women, like if you and I were to squat with the same leg forward, you’ll probably be able to see that as I’m coming down, like my knee come my knee tracks a little bit inward versus yours stays a little bit more straight. There’s nothing wrong with that. It’s just a matter of whether or not I have sufficient control with my hip stabilizer muscles in order to make sure that I’m not putting excess shearing forces on the on the knee. So, you need to strengthen your hip stabilizer. Yep. Okay. The beach. Cuz I I read something about I think it was about the World Cup, the women’s World Cup where they said that it was something like 12 women had got ACL in injury injuries in the leadup to the World Cup. Yeah. So, when we’re thinking about why that happens, it usually happens when the athlete is tired. So, if it’s leading up to the World Cup, they’ve probably overtrained, they’re not recovering, uh, and then it can be just that they’re training one day and she takes a weird step. The shearing forces happen just before her ligaments and her tendons are able to stabilize it and and you and you damage it. And is that is that true that there’s a connection between like your brain and your mechanics that often result in injury? Like so I can’t remember what it was but I think someone it was a sleep doctor telling me that when you’re under slept one of the reasons why you get so many injuries is because when you do like jump your brain and your the reaction time is slow. Yeah. And you see a lot of athletes doing doing this before games because they’re almost like practicing landing. That’s actually a little bit of deceleration. So what that is is basically a stick and land, right? So they’re jumping and they’re holding it so that the forces are not dumped into the joints but rather absorbed into the connective tissue. So the the ligaments and the tendons and why is deceleration why is it important even for everybody even non-athletes to do that? Well, if you are not an athlete and you’re just somebody who doesn’t want to fall and break a hip, you know, I think that that’s really important. You know, if you’re thinking about falling, what you need to be able to do is get the hip flexor up in front of you, right? And then stop the fall. So there’s a couple muscles. So we have the hip flexor muscle that has to come up quickly in order to get ahead of the fall. We have the tibialis anterior which is just this muscle in the front of the tibia that is involved in what’s called uh dorsif flexion which is just nerd speak for toes come up right so you need to be able to clear the floor and then you need to have glutes to sort of absorb and break right and then we were talking a little bit about the hourglass figure before when we were talking about the adductors or the inner thigh muscles one of the things that the inner thigh muscles will do is they’ll actually pull the leg back underneath you, right? So, they’ll also help to stabilize that fall and the adductors or the outside muscle group, like the side of the glutes, they’re also going to help break. So, there’s a couple like when you’re falling, it’s like you got to get the leg up, you got to have the toe clear, the floor, and then if you’re falling off to the side, you need the adductors and the abductors to be able to um to stabilize so that you don’t trip over it. One of the smartest things a business can do is build like a bigger company without actually hiring like one. But the problem we all face is that most companies don’t have every skill in house. So when I look at the businesses seeing real success today, the consistent pattern with all of them is how quickly they move. They bring in specialists with skills in emerging areas to keep themselves ahead. Even in our company, we spent the last year pulling in talent across areas like AI native strategy, no code builds, and product workflows. And we find this talent through our longtime partner Fiverr Pro. Their premium service only shows you vetted talent. So you’ve always got the safeguard that anyone you pull in to help you with a complex project has the skills that you’re after and will deliver to the same high standards as your internal team. And most importantly, they’ll keep up with the pace. It’s a simple strategy, but it lets us stay agile without compromising on quality. So if you need these kind of skills in your business, head to pro.fr.com to find pioneering talent to fill your business’s gaps. That’s pro.fr.com. fiverr.com. You guys know that I only drink one type of coffee these days and it’s called Cometia. If you don’t know the brand, they flash freeze coffee at the perfect moment to lock in all of the amazing flavor. They’ve done something incredible. They’ve gone all around the world and they found the most delicious coffees from all of these places and they’ve created a world mug competition box that you can buy. So if you want to try coffee from Honduras or Panama or England or the USA or Italy or France, you can then order that particular coffee on subscription to come to your house. No machines necessary. Not only are they our sponsor and a company I have invested in, it is the only coffee I drink now. Actually this morning when I came to work I put contier one of these red bars which is another one of my favorites from France. So if you want to try your own contier, they reserved a certain amount for direcers. Just go to contier.com/dac

    and you can get $20 off if you use the code dac at checkout. So let’s talk about um let’s talk about supplementation. Do you take supplements? I do. I’ll preframe this by saying that I am a special category of nerd. So, I take a lot of the foundational supplements and then there are other ones that I take because I’m just very very interested in the research and the research excites me. But for I would say for the general population, for women that are listening, if they’re thinking like I got a supplement, there’s a couple of sort of tier one we’ll say supplements that we want to be thinking about. So, I will find my magnesium first. This is our tried andrue bestie. Okay. So, I love a magnesium uh glycinate. There’s lots of different kinds. Uh but glycinate is just the easiest to absorb for most people. Tends to help with relaxation, helps with sleep, helps with muscle recovery. So, this is something that I love. I’ll usually take one like 250 migs at lunchtime and then another one in the evening. So, magnesium for everyone. How do you remember to take them? I tend to habit stack them. So, I always know that when I am preparing my lunch, I actually keep my magnesium right beside my salt and my pepper. So, as I’m like salting my food, I’m like, “Oh, yeah, there’s the magnesium. I’m going to take it.” And I have another bottle upstairs in my bathroom. So, as I’m getting ready for bed, I’m putting up my hair, I’m doing my skin, whatever, I will I’ll take one there, too. So, you put it in the way Yeah. of of other habits. Cuz otherwise, if I put it in a really beautiful supplement closet, it’s just going to Yeah. So, stay there. I have to put it on my desk. You can also when I travel it’s on the hotel desk. Yeah, you’re already doing something else. So, just put the thing next to the thing you’re already doing and your compliance and your adherence is going to go up, right? Um, what else do we got in here? Ooh, omega-3s. Okay, these are so well established in the literature. They reduce inflammation. They help with cognition. Something like 2 to four grams a day. I didn’t know you needed to keep it in the fridge. I’ve been keeping it in a hot cupboard for the longest time. Yeah. I mean, apparently it spoils. It just yeah it just helps with with spoilage. So you can pop them in the fridge and then same kind of thing like habit stacking. So as you’re opening up the fridge, put it in front of, you know, the thing that the thing that you would most commonly reach for. So you go for fruits in the morning, you put them right beside your fruits. Okay. Yeah. Uh what other goodies do we have in here? Vitamin D for sure. Uh D3 with a K2. Uh 4,000 IUs minimum uh per day. I would say most people should be taking that. They call it a vitamin. It’s not really a vitamin. It’s more of like a pro hormone or a pre hormone. So, this is really important for sex hormone, reproductive hormone uh production. Uh again, inflammation, cognition, every day. Every day. Yeah. Every day. I went to the doctor and he said I was deficient in vitamin D and omega-3. So there’s you know how many pe even if you live in a sunny I can’t tell you I’ve had patients who live in you know Florida let’s say where it’s you think that you’re getting a lot of sun exposure because the temperature is amicable to that and you run their vitamin D and it’s crazy crazy I’m so happy you have this one here creatine uh I know you just had Dr. Darren Kandow on the show. He was actually on my podcast as well. For women, you know, I think creatine used to be this um like bro supplement, you know, like these the bodybuilders with the scary, you know, noises and the, you know, weird t-shirts and stuff, but creatine is really really important for women. The way that Dr. Kando described it to me was he said, you know, lifting weights builds the cake and this is like the icing on top of it, right? So, you’re not going to, you know, enhance performance. You’re not going to build strength if you’re just doing the creatine. You have to be pairing it with the mechanical signal of resistance training. But I think every woman can be taking five grams, 3 to five grams of this every single day. How much are you taking? I take five. Sometimes you take a bit more than five. Sometimes I take a little bit more than five. So when you have been and this is this is the little pmenopausal hack because I am in fully in the throws of it right now. There are nights where I don’t sleep well. So taking a higher dose of creatine that day will help with your cognition, your awareness, and your alertness. So something like a 10 g dose uh because it’s a little bit harder to get my understanding of it is it’s harder to get across the bloodb brain barrier. So you need a higher dose in order to facilitate that. But yeah, 10 grams. And what impact has it had on you? Have you noticed an impact? When I haven’t slept well, yeah, definitely if I take it in the morning, it definitely wakes me up. I would say that when I am not taking regular like I’m not taking the three to five grams or you know for some reason I start forgetting um muscles look a little less well you know they look a little less full um don’t have as much energy in the tank when I’m doing like a really intense uh workout. There’s a performance degradation when I am when I’m not on it. And then collagen. I love this one because it gets so much hate online. So, we’re going to go against the grain and talk about how great collagen is. A lot of the criticism for collagen often comes from this idea that, well, it’s terrible. It doesn’t have any leucine or it has less than 3% of leucine, which is an amino acid that stimulates muscle protein synthesis. And yes, that’s true. It is a terrible driver for muscle protein. But this that’s not like the whole goal for women is not just muscle, right? We have other tissues that go to the gym alongside our muscle that train like our tendons, our ligaments, our joints. Um, and so collagen is just like muscle is a very expensive process. So it’s very expensive, you know, you know, from a mechanistic point of view to create collagen. So taking collagen is great for what I like to call the JTL, your joints, your tendons, and your ligaments. So I will typically take something like 10 to 15 grams of this a day. People will probably come at me. I put this in my coffee sometimes, which I know the heat, I get it, but if I don’t, I won’t take it. There’s so many collagen products out there at the moment, isn’t there? Yeah. Collagen drinks, collagen. Collagen’s in everything. Someone’s going to figure out how to like put it in the air or something. Yeah. Right. Yeah. Is that all a fad? They’re saying it’s good for skin, it’s good for nails, it’s good for hair, it’s good for everything. It’s good for fascia. It’s good. I mean, collagen is the primary compound in joints, tendons, ligaments, fascia, skin, hair. Take a particular type of collagen. Hydrayed. Hydrayzeed type one, two, and three. Yeah. Okay. Yeah. Fine. What else? Electrolytes. I take electrolytes not as consistently. Again, in the vein of transparency and honesty, I typically will take this on a very heavy cardio day. So, I have recently taken up tennis. I’m terrible at it, but being outside tennis, you’re in the heat, you’re running left and right, and you’re doing it for hours on end, you know, you can when you’re sweating a lot, electrolytes are really great. Okay. Yeah. So, like electrolytes, don’t take them all the time. And what’s our last puppy here? Oh, vitamin C. Vitamin C I actually like to take with the um the collagen because it can enhance its absorption. And then this is just a general antioxidant that I think, you know, there’s no harm in taking vitamin C, right? It’s water soluble. If you take too much, you pee it out. Um, but good as an antioxidant, good as an anti-inflammatory, helps with the absorption um, of collagen as well. What about protein? How do you think about protein? Do you do you take protein shakes or anything? I do when I’m traveling. So, I typically in my day-to-day um, diet, I typically don’t. I will if I’m falling a bit short, but for me, my most of my protein is coming from whole foods. What about cardio? because we we’ve talked a lot about doing resistance training and the importance of building muscle. Um what where does cardiovascular exercises, running, sprinting, stare master fit into all of this? It’s life. It’s everything. Cardio is is fantastic as well. Um I think that again, you know, when I think about my overwhelmed Oilia, you you know, she’s online and she has people that are saying things like you should only lift weights and walk and then there’s other people that are doing, you know, the chronic cardio and the people who are kind of overdoing it that and not doing enough weights. I sort of think about her as we start this discussion. So, we want to be thinking about cardio not as a punishment for what you ate and not because you’re trying to get skinny, but because we want to have other goals around our health span and our lifespan. So, living a longer life and spending more of those years healthy. A lot of women have PCOS, including my partner. Yeah. Um, and I was looking at the the comments on your one of your interviews you did and one of the top comments from a woman was for women with PCOS or insulin resistance, sprint training hit um, often back backfires because it spikes cortisol and insulin. Many of us do better with strength training plus zone 2 until hormones stabilize. I would love to hear more tailored guidance for PCOS. Yeah. So, the first thing I want to dismantle in that comment is that cortisol spikes are bad. it really context really matters. So without so I’ll just say it this way without cortisol you won’t wake up in the morning you know we need cortisol there’s something called the cortisol awakening response where it tends to peak you know somewhere you know right right around the time that you wake up and then it sort of looks like a ski slope and it you know gradually exits the chat right so cortisol is a normal process a cortisol spike is a normal process just like when you train so when she was saying like I train when I do resistance training if she were to be monitoring her hormones, she would see both a glucose spike and a cortisol spike when she’s training because though to to be able to train with enough intensity and effort, you need to be you need to get into something called sympathetic drive. You need to be in like stress physiology. So, her cortisol is spiking when she’s training as well. So, I want to really caution women away from being scared of normal and predicted, you know, u spikes, right? Like glucose spikes, cortisol spikes. So that that’s what I would say uh just to start off that conversation. Women with PMOS, it used to be known as PCOS, now it’s polyendocrine, metabolic ovarian syndrome, her body typically behaves more like someone who is diabetic, like a type 2 diabetic where she has issues with glucose disposal, she has issues with insulin sensitivity. So specific recommendations for someone who has PCOS is absolutely she should be training because every time she’s contracting her muscles, she’s actually helping whether insulin is present is present or not for her to pull that glucose into the muscle cell and to be able to make energy. So that’s really fantastic. I also think that whether you have PCOS or you’re, you know, type 2 diabetic, I think that zone 2 cardio is fantastic again for endurance, but you can also benefit from the very highintensity cardio that you know might be categorized as highintensity interval training or hit or sprint interval training, sometimes called sit. This is like sit is basically like 10 to 20 seconds all out ovaries to the wall 100% effort uh and then you recover and then you do that you know four five six times if you’re feeling you know particularly you know energetic uh and that can also that stress that cortisol spike and the all the you know the physiological cascade that happens from that is going to make you stronger and a better glucose ose disposal agent, right, which is what she wants if she has PCOS over the long term. Are there any particular exercises that women and people generally tend to stop doing as they age because it’s kind of like it becomes harder as you age, but they should definitely not stop doing? Oh my gosh. Like what are the ones where we all kind of stop doing it, but it’s it leads to a downward spiral. Sprinting 100%. I think that everybody should be sprinting. Why? you are going to be increasing something called your V2 max which is uh just again nerd speak for how much oxygen can you take into the lungs and distribute to the cells right that along with we’ve all heard the stat muscle declines 1% per year if you’re not doing anything V2 max is the same so you will decline your V2 max capacity 10% per decade if you’re not actively working on it I’ll I’ll put some graphs on the screen that show that decline over time yeah great I I can think of family members members, you know, going up the stairs or down the stairs or trying to get groceries and bringing them into the house that are huffed and puffed, right? That they’re they’ve lost their breath from going up a flight or two of stairs. But they think, you know, they say that that’s just getting older. Absolutely not. It’s absolutely not a function of aging. It’s just a loss of capacity. There was um Can you sprint? I sprint all the time. Yeah. But there’s So, I wanted what I wanted to say was there’s a couple of different ways that we can sprint. So, you can sprint in a on a track. So, I used to be a track sprinter, so that’s like my love. Um, but you can also sprint on a cardio machine in in the gym. So, in the winter time, so I live uh on the east coast where I can’t always sprint on the track, so I will take my sprinting indoors. Um, and I will do something called a Norwegian 4×4 on a bike. Have you ever heard of a Norwegian 4×4? I have heard of it, but please do explain. Yeah, it’s a special uh it’s a special kind of torture. I hate it up until the moment I get on the bike and then when I’m doing it I’m like okay I’m going to do this and then when I’m finished I’m like I’m so proud of myself. So a Norwegian 4×4 is basically 4 minutes your your in my case I do it on the bike but it can be done on a treadmill or any cardio machine 85 to 95% of your heart rate max. So you need to know what your maximum like the maximum heart rate that you have ever achieved 85 to 95% of that for four minutes. It’s a long four minutes and then you take a you take a three minute break and then you do that again four times. Hence the name four minutes four times. Lots of really cool studies on looking at V2 max capacity. There’s one that I’m thinking of where they looked at women. The average age of the women were 58. So they were a lot of them were in like postmenopausal, let’s say. and they put them on a sprinting protocol. What they found was that in a period of eight weeks, they were able to increase their V2 max by 10% in 2 months, which is wild when you think about how quickly you can lose it. And you can get 10% back in 2 months, which is which is phenomenal. And the other really cool thing about that study was they actually took that cohort. So that was the um we’ll call them like the the well-lived or the older cohort, let’s say, and they compared it to 18 to 30 year olds. And they found that the gains that happened in the older cohort were they had mitochondrial efficiency improvements of 69%. Whereas the younger cohort, their mitochondrial gains were 49%. So, all that to say, a lot of people will frame aging as it’s like, well, now you’re getting wrinkles, now you’re getting old, and now you’re just p you’re over the hill, it’s past your these women had maybe the gap was bigger for them, but they had so much more upside to gain, right? Which is so that mean that makes me so excited because it’s never ever ever too late. Like, you can like the best time to start was 10 years ago. Fine. But the second best time is today. Like, you’re not behind. You can totally do it now. One of the top comments in your recent video as well was someone saying jumping or hopping is a good way to strengthen your bones and knees and you should not stop doing that as we age. Cuz a lot of people start thinking, “Oh, I should I can’t run anymore because it’s not good for my hips and my knees and, you know, I’ve had injuries and stuff like that.” So, running is one of those things that people stop doing cuz they’re scared of joint issues. Yeah. I think the old adage of use it or lose it is really, really key here. like if you stop doing it, you’re going to definitely stop your ability to like you’re not going to be able to do it, right? Your body is going to prioritize the things that it does. So if you want to be able to jump, you want to be able to sprint, you want to be able to squat, age is is absolutely inconsequential to that. So in that in that particular comment, if somebody wanted to improve their bone density, yeah, for sure you can strap on a weighted vest, do some plyometrics, add some weight to your jump. like that’s going to, you know, increase that strain magnitude and strain rate on the bone which is going to drive that positive bone reformation. That’s awesome. But yeah, it’s if you don’t jump, you’re going to lose your ability to jump. Do you jump? I do it all the time. Well, sprinting is jumping, right? Do you do like is there such a thing as jump training though? Like pio plyometrics. Oh, is that okay? 100%. And you do that? Yes. Even if it’s just isometric holds, let’s say like maybe somebody can’t jump, but they can stand with their with their heels elevated so that the Achilles tendon and the calf like the gastromus is contracting. Just to give you a little bit of a a visual here. So what I’m talking about maybe one of the most famous tendons in the body is the Achilles. It is the extension of the calf muscles here and then it sort of wraps around the heel and attaches into the um into the inferior part of the calccanous which is just uh your heelbone. Mhm. So maybe you can’t quite jump yet, but you can actually, this mannequin is doing a really good job. They’re just coming up on their toes, contracting the gastro nemas, and this is called an isometric hold. So that tension in the muscles and in the tendon, we have these little mechano receptors that sort of detect stretch. So they will detect that whether something is being contracted or where whether something’s stretching and they will say oh we need to remodel in order to meet the demand of this this activity and then you can progress to doing little hops you can progress to doing jumps etc. Very easy to do. You don’t need to you don’t need a gym or anything like that. Not at all. I’ve heard you say that um deceleration is important for mobility. Yeah. Deceleration is the opposite of acceleration. So we think of acceleration, it’s speeding up and getting fast. Deceleration is coming to a stop. So in order to come to a stop without dumping all of the forces in your joints, again, the tendons and the ligaments need to be able to absorb that kinetic energy. And from a sport perspective, your ability to decelerate, so coming to a complete stop and then changing direction, so change of direction training is actually more predictive of whether you’ll go pro than your vertical jump, your acceleration speed, or if you’re doing things like beep tests or whatever. Um, it’s also really important for us as we age. You might trip on, you know, something on the floor or, you know, the corner of a rug or you might lose your footing on the stairs. You need to be able to get your foot in front of you and then be able to stop the motion before you fall. Are there any other exercises that are like really really simple and underrated that one can do without equipment? I have so many to show you. Yeah. Okay. So, the one that I love, this is almost like a diagnosis, but then it, you know, the diagnosis almost becomes the plan like the the care plan. Uh something that um I just call the Xplank. It’s very difficult to do, but it is a test for stability and mobility of the hip. So, we were talking about the Q angle before. This is directly challenging the muscles on the side of the hip and whether or not you can stay stable. So, uh this is a great exercise. Yeah, I can show it to you. So, this is again like I was saying, it’s the prescript it’s the test, but then it also becomes the care plan. So, um maybe what we’ll do so I’ll show it to you and then maybe we’ll have you show me. I’m going to be over here. Okay. So, you’re basically going to come into a side plank. So, where your wrist and your shoulders are all aligned, toes are facing forward, hand comes up, and then you’re going to lift the arm up, and you’re going to try and see if you can hold this for 30 seconds. It is not easy. And so, this is really testing the stability and the mobility of your hips. It’s also testing the integrity of your ability to stay abducted, which is what my leg is doing right now. So, if someone has a timer, hopefully I’m close to 30 seconds, but we’ll call it maybe now. Probably about 30 seconds there. Uh, so that’s a that’s a really great test for anybody to do. And it’s also there’s core work, there’s shoulder work. It’s a really whole body workout. Okay. You have my my turn. Why don’t you try? Yeah. See? Okay. So, on your side, toes stacked on top of each other, wrist is kind of tucked under the shoulder. Yeah. Hands waving hello. And now, try to lift your top leg. Oh gosh. Okay, let me just call somebody. I’m just let me phone a friend. Okay, I’m going to tuck my It my feet hurt. So, in this case, if you’re not able to do it, this becomes the thing that you train. I mean, the pressure of putting my foot on my other foot and putting all the weight on this foot here. Okay. Oh, maybe I’ll put my foot on the mat. Yeah. Yeah. Like maybe you need a little bit of grip. Yeah. Here we go.

    That’s no better. I think it’s actually just me being weak. Okay. So, like this. Yeah. And then lifting this leg up. Lifting the leg up. There you go. Okay. Yeah. Okay. I get it. Yeah. Yeah. So, now you’re just going to work yourself up to 10 seconds, 15 seconds, 20 seconds. And over time, you’ll just be doing this at the airport. Where does this arm go? Just just on top. Yeah, just on top. Yeah, I think I’ve got more of a balancing issue. Yeah, it’s also it’s a really strong balance test. Yeah, this is a this is one of those exercises that literally tests almost every system in the body. So, I love it as a diagnostic. Okay. Is there like an entry to this exercise that’s a little bit more amateur? For sure. Yeah. Well, oh, if there’s you can maybe instead of doing it on both feet, you can maybe do it on your knees. So, um I’ll demo that real quick. So, if you want to just come here. So you’re stacking the knees on top of each other and then you can do it this way. Okay. So there’s still you’re still having to recruit the glute me um here, but it’s just less less stress. Okay. You want to try that? See how that one feels? I got it. Yeah, you got it. Okay. Is there anything else that you can show me that you think is pertinent to the conversation we just had? You know what? Well, yeah, this one actually relates to um mobility a little bit, which we did talk about. So in cultures where people sit on the floor, they eat on the floor, um you know, they toilet on the floor, they their fall risk is literally almost zero. So I think as North Americans or Western, we can do more sitting on the floor. So one of the big tests um I’ll you I usually won’t start on the floor, but I’ll have if it’s an elderly person, maybe they’re sitting on a chair. Can they stand up unassisted like without using their hands? And this is the hardest part of the test. So, what you’ll do is your feet crossed, and we’ll do it with both feet to see without using your hands. You can use a little bit of momentum if you want. Um, but you’re going to see if you can get up without using your hands.

    There you go. Nicely done. All right, let’s get back down. Let’s try to cross our feet the other way. The wrong way. The other way. Yeah, I know. Cuz you always typically cross your feet one way, right? So, I don’t do this one as well as I do the other one. So, I’m working on it as well. So, again, no um hands. You can use a little bit of momentum if you want. And you’re going to come all the way up. That one was not as pretty. Yeah. There you go. Is it really low? What is that? I you know what is what what muscles am I using there? You’re using every you’re you are recruiting mobility in your ankles. You are recruiting your quads to be able to extend your knee, your glutes to extend your hip. Like it’s the whole leg. M great. Thank you so much. We’re done. Awesome. Thank you. Any others that you love? Oh goodness. That you can do without equipment at home. Push-ups, uh, body weight squats, which I think you should eventually progress to weights, but so many people have terrible techniques, so you can actually have a fantastic workout with just your body weight. Um, glute bridges I think are fantastic. So many you can pick up like a big um, bag of cat food or dog food and, you know, do walking lunges down your, you know, wherever. If you know me and if you’ve listened to this podcast before, you’ll know how obsessed I am with sleep. I’ve been on a bit of a journey with sleep. I see it as the single most important thing that I’m have the privilege of having control over. And that’s exactly what our sponsor sleep are. It’s a very, very intelligent piece of material to sleep on. Here’s what the eight sleep pod does. It monitors your body while you’re sleeping and with their AI, it adjusts the temperature for you using billions and billions and billions of hours of sleep data. and members have reported up to a 34% deeper sleep and falling asleep up to 44% faster. Me and my fianceé Melanie sleep on different parts of the bed and it adjusts my part of the bed to my body and her part of the bed to her body. So, if you want to learn more about this pod, go to 8.com/stephven.

    That’s code Steven for $500 off from now until July 12th. Big opportunity. I am not kidding. Give it a try. For every founder, there comes a point in building a company where your job shifts from being the person inside your business actioning everything to the person responsible for absolutely everything. The only way I’ve been able to make this shift across the different companies and teams I’m responsible for is by knowing that the right systems are in place to manage everything. Systems that don’t need me in order for them to work. Our sponsor Pipe Drive is one of those systems, an easy to use, intelligent CRM tool for growing sales teams. My teams use it and have for the last decade because it’s genuinely the most effective way to run a sales operation. Through one dashboard, you get every deal visible and every stage of the sales process is clear and what needs to happen next is all there in real time. When a system like this works, you don’t need to be in every conversation to know exactly if your business is moving forward, where, and what the blockers are. Over a 100,000 companies are already running their sales on it. So, if you’d like to join them, sign up at piperive.com/ceeo, where you’ll get an exclusive 30-day free trial instead of the usual 14 days. No credit card is needed. That’s pipedive.com/ceo.

    One of the I mean, I looked at lots of the comments and a lot of them also talk about the specific issues mothers face after they have a child. Um, I saw comments about prolapse and pelvic floors, etc. Yeah. You’ve had two children. Mhm. M what are and you speak to many many mothers um what are the specific issues that mothers face as it relates to fitness their workout regimes their goals um resistance training etc that I wouldn’t be aware of as someone that’s not given birth to a child so you know we talked about how the um the hips are different for men and women the pelvic floor is also very different for men and women as well so just from a what is the pelvic floor the pelvic floor is like a hammock of muscles that goes from the pubic bone. So, um if we were to think about so here is the uh female pelvis. We have the pubic bone here and then it’s it’s like a sling of muscles that come around and then attach to the coxix or what’s known as the tailbone. And these are called the pubo coxyal. So pubic coxix pubo coxyal muscles or PC muscles. And they’re different than, let’s say, your quadriceps or your glutes because they are literally working all the time. They are working to keep your organs in the pelvis so that they don’t just fall out. And for women, this is another area where we are different because we have more I mean, first of all, we have more openings, right? So, if you think about the sling of muscles for a woman, you’re going to have a hole at the urethra, at the opening of the vulva into the vagina, and then also the anus. So, there’s three holes. And so already you have less surface area for that pu for those muscles to be able to contract and support, right? Versus a male uh those PC muscles just have to deal with one. So it’s mechanically much simple simp simpler for a man. Mhm. And then you layer on hormonal fluctuations over the course of a you know woman as she’s menrating if she becomes pregnant under the influence of different hormones like relaxing uh the weight of the baby you know constantly pushing down um and then birth as I’ve mentioned before uh these can significantly alter the strength and the ability for the for the PC muscles to um absorb load appropriately. So, for women who’ve had babies, first you have to obviously be working with your OB/GYN or your midwife or whoever is managing your care plan to be able to clear you for exercise. And once they do, you don’t want to necessarily go back to extremely heavy loads with lots of intensity right away because you haven’t ne you haven’t necessarily yet completely healed, right? So this is where we get into thinking about okay so what are some ways that we can connect with um with the pelvic floor. So the famous exercise that everybody’s probably heard of is keull. You’ve probably heard of keigull. So those are wonderful if you’re someone who has a weak uh pelvic floor. Not so much if you just sit and contract in in your seat. Yeah. It’s it’s literally like you uh for men, the way that I’ve often um sort of cued men is like imagine you’re like zipping up a zipper. Like you’re just kind of coming up and you’re sort of holding it and then you’re relaxing. You don’t necessarily have to move and jump, but you’re literally just sort of connecting as much as you can. It’s hard because our uh neuromuscular connection to the pelvic floor sometimes is not really strong, but often just closing your eyes and just think like just coming up, holding, and then coming down. And you can do all you can do these all day long. free, you know, no one’s going to know that you’re doing it. Um, so that that if you have a weak pelvic floor, that would be something that you might explore. So, pelvic floor physiootherapist would be someone who’d be able to diagnose that and give you a bit more counsel there. But weak pelvic floors, keigull are great. They can actually, if you have, if you have a tight pelvic floor where you actually have trouble relaxing, keigull can actually make things a little bit worse for you. Um, on your book, The Betty Body, the last word on the subtitle is the word sex. A geeky goddess guide to intuitive eating, balanced hormones, and transformative sex. Yeah. Why did you include transformative sex? I included it because I think just like all of the myths that we’ve been talking about today about bulky and carbs. I think that the other thing that has been really uh taboo for women is women who enjoy their sex life. And so I was hoping in that first book to give women permission to to want to desire it to figure out if there wasn’t if there was low desire or low libido what maybe some of those causes were and what are some of the ways that we can we can learn more about ourselves. I’m thinking of this one patient that I had um and she actually was part of the reason why I included it in this first book. She had come into my clinic. She had come in for low back pain. It was like the most typical like I’m have you know mechanical low back pain right and so we were giving her uh adjustments we were giving her strengthening exercises we were doing the rehab all the things nothing out of the ordinary at her re-evaluation appointment. She said I like Dr. Steph I want to I want to talk to you privately. I was like okay fine let’s go into this room close the door all the things. And she said um do you know the real reason why I came in to see you? And I said, “Yes, it was mechanical low back pain.” And she said, “No.” Uh, it’s because when I was with my husband, you know, getting on top of him while we were being intimate was really hurting me. My back was killing me. My pelvis was killing me. My joints felt like they were rubbing on top of each other. I mean, I was lucky enough that this patient trusted me enough and we had enough rapport for her to basically say, “Yeah, I um I want to ride my husband and I can’t. I couldn’t before and now I can. And so I think that there is a quiet um taboo, we’ll say, around women not enjoying sex. And I want to give women permission to. So whether you have low back pain and that needs to be corrected, if there’s a hormonal input to that. Okay, Stephanie, what’s the most um what’s the most important thing we haven’t talked about that we should have talked about? Oh my goodness. When we didn’t talk about GLP1 ones, that’s all the bloody rage at the moment, isn’t it? the yeah GLP1s are yeah they’re interesting for sure. I do think with all medications and I am including hormone therapy in here as well um at the risk of getting shot down by some people is I think that we often marry ourselves to what we feel the benefits might be and we will divorce ourselves from the possible side effects. Right? Hormones are going to help with your for sure your sleep, your mood. Uh if you’re experiencing some of the thermmore regulatory problems like the night sweats and the hot flashes and all the things, but it’s not going to go to the gym and lift weights with you. It’s not going to build a healthy plate. It’s not going to set boundaries with your boss, you know, like those things. You have to do those things, right? So there’s this beautiful opportunity where we see more women taking MHT to or hormone replacement therapy, menopause hormone therapy to blend that with lifestyle medicine. You can’t it’s not there’s no easy button here, you know, you have to also put in the work. And lifestyle medicine meaning training, managing your stress, recovering, doing the cardio that we’ve been talking about. And that recovery point you just said, what are the recovery protocols that you think all women should be doing? The best one that I can tell you is sleep which can be a challenge in parmenopause. I understand. But that is where you have things like uh growth hormone and IGF-1 tend to surge. Muscles grow when you’re sleeping. Brain cleans itself out. Sleep is sleep is the number one thing that everybody should be prioritizing. That’s wonderful. That’s like sort of tier one. like if there’s like an S tier, sleep is an S tier. Um, under that, I would say if you have access to something like a sauna, that might be something that you can think of for recovery, whether that’s an infrared sauna or it’s a traditional Finnish sauna. I often call it lazy cardio. So, if you don’t feel like doing a really intense cardio session, get yourself into a sauna if you have access to one. not necessary but really really like there’s a lot of really cool uh studies that have come out of Finland which by the way sauna is the only word in English that we’ve borrowed from fin from Finnish just a little little fun little tidbit there but um electrolytes we’ve talked about I think that if you are really pushing uh yourself and you’re sweating a lot helping to recover and replenish those as we lose estrogen in midlife our ability to regulate salt also starts to decline as well so what if um what should we have talked about that we didn’t talk about as it relates to the most pressing questions you get asked by the people that consume the content you make? The only other thing I would say that we didn’t really go on a nerd safari on is the joints, tendons, and ligaments. So like the connective tissue capacity. We’ve talked a lot about muscle. I love muscle. I train muscle. Um muscle is like the popular girl at the party. She gets a lot of attention. You know, if you think about a a superstar like I don’t know like Beyonce or something, right? She’s beautiful to look at, the pump is great, all of that. But if you put Beyonce on a rotting stage or you put her on a stage that can’t handle her, she’s just going to fall right through it and then you have no concert, right? So, I think that the forgotten tendons and ligaments and joints, we have to be thinking about those as we age because you you can’t squat if you don’t have good knees. How do I get great ligaments and tendons? So, the way that you encourage them to become stronger over time is how you train in the gym. So there’s a couple of different ways that um you can bias for more tendon strength and more ligament strength. One of them is when you are lifting you can bias what’s called the eccentric portion of the lift. So concentric muscle gets shorter bones come together. Eccentric is stretch. When you start stretching the tendon the tendon is like I’m being stretched. Okay. We have to now create more tensile strength to be able to meet that demand. Okay. So stretching. So stretching under load. Okay. Not just stretching. Pilateses. Not Pilates. No. So Pilates again, love Pilates. Do it twice a week. You really got to be in your bonnet about pilateses. You really don’t like Do you know what it is? No. No. No. It’s not that. It’s People confuse muscle endurance. So in Pilates, you often have like very high reps. The muscle burns. Um it’s fantastic for the pelvic floor that we were talking about before. Phenomenal for women’s health, for pelvic floor health, that posture. But you saying Pilates isn’t enough to build sufficient muscle mass. That’s the main point. And that’s where I think that people were like, “How dare you talk about this?” Like, I love Pilates. I do Pilates. I’m probably in your Pilates class. However, I also am training four or five times a week. I’m also sprinting one, you know, sometimes two, but mostly one time a week. I’m I’m doing tennis. Like, I’m doing all of these other things. And Pilates brings me a lot of joy, right? I feel I always say I feel so happy after Pilates. I don’t know why. It makes me really happy. But some people are doing just pilateses. Yes. So if you are just doing the Pilates, that’s where I fear that you’re like, “Look at me, I’m slim.” You know, if you if you’re I’m able to fit in this dress now, but then what you’re not doing is you’re not loading your bones appropriately. You’re not building sufficient muscle. Your tendons and your ligaments are weak, and you’re going to end up with bone disease or a loss of load capacity when you’re older. What’s the most popular question that women message you with on Instagram? Usually, it’s tell me about your skinincare. Tell me tell me about what you do with your hair. Um or you know what your workout outfit is. All those little questions. But it’s how do I gain muscle and lose fat? That’s the big one. So, tell me about your skincare routine then. Yeah. Uh it’s pretty basic. Uh I learned this from my dermatology friends. So, some vitamin C uh in the morning, some uh SPF. Um and in the evening, uh there’s some kind of vitamin A. Uh I actually really like NAD. I use another company I have has something called urolithin A in it, which is supposed to help get rid of scinsesscent cells in the body, which are like dead cells, right? Which are Yeah. Like the zombie cells that um that sort of hang around and just create inflammation everywhere. You’re almost 50. I’m almost 50. Yeah. Feeling good. I feel great. I feel like I I inhabit my body now in a way I wish I did in my 20s. Like I was so punitive and I was so terrible to myself. Like things I would say to myself and call myself um when I was 20, 30 um I would never say that out loud to anybody else. And so now I I feel really proud of myself. You know, I got into weight training just like a lot of women who are watching. They want to look better, build muscle, lose fat. That’s why I got into it as well. But I stayed with it because of um you know it it provided me a way back home. Like it provided me a like it taught me how to love myself. It taught me how to be patient with myself, right? It taught me how to um forgive myself when I felt like I had failed, right? Like it re-imagines uh your relationship with failure, which I think is like a really big f word for women.

    Dr. Stephanie, we have a closing tradition on this podcast where the last guest leaves a question for the next not knowing who they’re leaving it for. And the question left for you is what’s your skincare routine? No, I’m kidding. That was again. Do you believe in God? And why or why not? Oh, I do believe in God. I believe that there is a force greater than us, greater than we will uh ever be able to explain. um that protects us, that gives us the lessons that we need to learn. And it will continue to present the same lessons to us over and over and over again until we’re you know until we are willing to surrender to um to learning the lesson. When you’re on your um when you’re on your last day and you look back at your life and you go, you know, I did it. What would warrant you being able to say that that my family is around? I see my I’ve met my grandchildren, maybe even my great-grandchildren that they are all around my bed telling me, oh, you’re gonna make me cry, Stephen. That that they’re telling me um all the ways, all the things that they have learned from me and that they’re going to take on to future generations on my in my lineage. Why is that so important for you? I think all all the reasons why I do what I do um is it’s It’s It’s for my kids. Like, I want my kids to have a better life. I want to shortcut some of the learnings for them that I had to learn the hard way. And that’s not to say I want to deny them of their own learning opportunity, but I want to be able to pass on what I feel is important values that I think make the world a better place. Like, I just want to leave the world better than how I found it. And the way that I want to do that is through my family and the work that I do here. Thank you. Thank you for doing all that you do. Um I think it’s incredibly important for so many reasons. I mean there’s been I think through I mean it kind of says on the back of your book here, the Betty Body through time people have thought that women were little men. Um and that’s what you write on the back of your book. It says women are not little men but that’s how we treat our bodies. Yeah. And it’s great to have voices like you that are so backed by science, so eloquent, that are out there demystifying what is a incredibly um complicated world of uh health information and conflicting information. And you know, I know it better than anybody because my audience will often say to me that I relate to all of the personas that you highlighted there where you’ve got uh what was it? Was it anxious? Which was the one that’s um this one? Exorcist Emily. No, it’s this uh I get a lot of this one overwhelmed feeling. Overwhelmed. Where do I start? Yeah. Yeah. Where do I start? Because I don’t want to fail again. Yes. So many overwhelmed Olivia. In part because one of the upsides of there being so much information out there now is that people are getting, you know, they’re not having to go to some expensive doctor and they can go on an AI, they can go on a podcast, whatever, right? But with science evolving over time and with lots of different voices, people are feeling often I think feeling more overwhelmed than ever with what they consider to be conflicting information. And I think you do a wonderful job of demystifying that. Thank you so much. Um because it’s nuanced, it’s very human. It comes from lived experience and it comes from, as you said, you’ve you’ve you’ve sat with tens of thousands of patients through the career your career in practice. And things aren’t always so simple. They’re not always as simple as they are easiest to sell. And I think things that sell are often simple and reductive. Yeah. But um the truth is often complicated, personal. Yeah. And it doesn’t exist always in a lab. Like you can’t always replicate it in a lab. And one of the things I learned from your work as well is that it changes through time. Yeah. I.e. for me, what’s true for me now at 33 years old as a man, this stage of my life with the hormone complexion I have and the goals that I have, one thing can be true. But maybe when I’m 55, a different set of things are going to be true. Um, and I think that nuance is super super important. If people want more of your work, I know you’ve got a book coming out at the top of the year next year called Nothing to Lose: Build the Dream Body You Want Today: Gain the Strength and Mobility You’ll Need Tomorrow. And you’ve got this current book here called The Betty Body, which I’ll link below, subtitled A Geeky Goddess. You use the word geeky a lot. A nerd. A nerd safari. That’s interesting. Used to be It used to be sort of a, you know, a terrible word to use. I’m like, “No, I’m a total nerd.” Yeah. Special category of nerd. A geeky goddess guide to intuitive eating, balanced hormones, and transformative sex. Yeah. Where else do people find you if they want to learn more or message you or get in touch or come see you? What? Like what do they where do they go? My podcast. Not quite the reach that DOAC has, uh, but we are I have a podcast called Better with Dr. Stephanie. So, I do solo episodes there where I go on my little tangents about tendons and ligaments and all the things. And then I also interview what I would qualify as the world’s thought leaders in science and health and we try to distill what it means for uh what it means to have a well-lived life. So podcast it’s free uh probably where you’re listening to this uh YouTube and all the places and then you can head over to my website drstephanastema.com. Anything else you wanted to say? I would say for the woman listening, my overwhelmed Olivia who are feeling like they don’t know where to start or my skinny fat Sophia who are scared of lifting weights and eating like a bird. Uh or my exorcist Emily’s who are still exercising their demons. Um you’re not behind. You are absolutely enough and don’t be so hard on yourself. Thank you. Thank you.

  • "Learn AI” Is Bad Advice. Learn This Instead

    Imagine it’s a few years from now. AI can build almost anything, write almost anything, and do most of the tasks people used to get paid for. In that world, I got to ask, what skill is still valuable? I’ve been thinking about this non-stop, and I’ve narrowed it down to six core skills. None of them require a fancy degree or connections, and all of them could be started this weekend. And every single one of them gets more valuable as AI gets better, not less. By the end of this episode, you’ll learn the six most valuable skill sets on the planet with some tips to get started. I’m going to go through each of them super clearly so you will understand where the world is going, what you need to learn, and just concretely how to get started. Let’s not waste any time and let’s go right through it.

    baby. So, the first skill that I think is the most valuable skill right now is people who can set up agents properly, manage them, and run local AI models. This is basically the grown-up version of prompt engineering. So, a lot of people learned how to type a good prompt into chat GPT, which is useful. But the next layer is being able to design a little AI employee that has context, that has tools, that has permissions, that has memory, that has a goal, and a way to check its own work before it bothers you. That skill, that little skill is going to be valuable because most companies are about to have the exact same problem. They’re going to have 10 AI tools, 50 workflows, a bunch of halfworking automations, and nobody understands how to turn that into an operating system, which is what they really want. The person who can walk in and say, “Hey, here’s a customer support agent. Here’s a research agent. Here’s the sales follow-up agent. Here all are all the rules. Here’s what it’s allowed to do. Here’s where it needs approval. Here’s how we know if it’s working.” that person becomes really really hard to replace. And the local AI part, which I’ve talked about on this channel before, I’ve done a couple videos on it, is important because there are certain workflows where privacy or cost, you know, the prices of these models are going up and up. Latency or control matter a lot. If you could run these uh models locally with something like Olama, LM Studio, you start to understand what can happen on your own machine and what needs the cloud and what needs to touch private docs and what should stay behind the wall and how this all interacts. So I think this whole idea around local is going to be more and more important as time goes on. Even if because a lot of people you know in the comments will say well local models are going to going smaller. Even if local models go smaller, you learn the architecture for the future. You learn which jobs need a giant brain and which jobs just need a reliable worker that never sleeps. So, what would I do? What’s a rep I would do to learn this skill set? The first rep I would do is simple. Build a daily briefing agent for yourself. Give it three sources. Give it your calendar. Give it a folder of notes and give it a a few saved links and its job is to tell you what matters today, what decisions are waiting for you and what follow-ups you owe people. Then you can add one rule. You can say it has to show sources and ask for approval before sending anything. That one project teaches you context. It teaches you retrieval. It teaches you tool use. It teaches you permissions and it teaches you eval. So it might sound small and maybe a boring first agent to build. But I I believe that that is basically the shape of every serious agent inside a company. The mistake people I think make is they try to build an all- knowing agent first. These really big agent pro uh projects. Uh the better move is basically just to build a small agent to start, get it to be very valuable, schedule it, have a clear success metric. Um and you know the success metric might be did it save me 10 minutes? Did it catch something I would have missed? Did it produce something I would have actually used? Um if the answer is is yes, then you’re learning the skill. So that’s the first super super valuable skill. And by the way, this is in no particular order. These are just the six that you know, the more you know, the better. The second skill is marketers who know how to build distribution. I think this one is underrated because people confuse distribution with posting. Uh distribution is way more deeper than just like posting on social media. It’s knowing where attention already lives, what people are already anxious about, what language they use when they describe the problem, and how to turn that into trust before you ask them to buy anything. In an AI world, we all know building products are, you know, is really easy. Uh, building demand is just getting more and more important. So when anyone can ship a landing page or an app, you know, or build a SAS, uh the bottle the bottleneck moves to the question of can you make people care and that’s where someone who’s really good at distribution uh is a pro at. So the marketers who are going to win in this agentic era are going to be part researcher, they’re going to be part storyteller, they’re going to be part media operator, and they’re going to be a part community builder. They’re basically going to know how to take one insight and turn it into a tweet, uh a short form video, uh a YouTube title, a newsletter angle, uh a landing page headline, a founder story, and a sales conversation. So, in a sense, it’s almost like a marketer is becoming like a general a generalist marketer. We’re seeing this as a as a greater trend like people are becoming generalists. they can do multiple things because if the if their job is to manage agents uh they they need to understand different components of that and that’s exactly what’s happening in the distribution marketing uh world. So the first rep I would do if I’m trying to learn distribution uh is I would do a distribution map. So, I pick a niche I care about. Uh, like dentists using AI or solo consultants, maybe real estate agents, Shopify operators, whatever could be a business that you want to start or you you know you’re you’ve you’re building already. Then write down the 20 places the attention, their attention uh goes. Uh, so like the newsletters, the creators they pay attention to. Maybe it’s like Reddit threads that get popular, Slack groups, podcasts, events, search terms, the tools they already pay for. After that, write one painful sentence they would actually say out loud. Something like, um, I know I should follow up with leads faster, but by the time I sit down and do it, half of them are cold. That sentence is where distribution starts because you’re getting you’re basically like transporting or or yourself into their shoes. Um then you should do the second rep. So the evolution of this write 20 hooks for the same idea. Make some curiosity hooks, some fear hooks, some status hooks, some money hooks, some I wish I knew this earlier hooks. If you want to become great at distribution, you don’t you not you don’t want to ask yourself, how do I promote this after the product is already done, right? So, you want to start asking yourself what existing desire am I pointing this at before you build. And I think that that shift alone, that mindset uh is going to change the quality uh of your ideas. And that’s what makes someone who’s really good at, you know, distribution in this era. So, you know, TLDDR uh on on distribution is you want to put yourself in their shoes. Um and you want to be this like part storyteller, part um uh researcher, part media operator and and really just have a lot of uh shots on net in this in this world because, you know, some some are going to win and some aren’t going to win. Um, and on this on the Startup Ideas podcast on this channel, um, you know, I’ll share more of these tools as as I’m learning in real time. So, you know, feel free to like, comment, and subscribe to to get more of this in your feed. The third most valuable skill is robotics engineers who can basically build hardware, wire in AI, and source manufacturing. Now I know that most people probably a very small percentage of people actually has any uh experience in robotics engineers. The reason why I put this in here um before I explain exactly how to do it is because you know software was an incredible business uh for the last 20 years building SAS and there’s still opportunities in in building SAS building consumer mobile apps enterprise apps but the mode is is moving to hardware and I’ll explain more uh I’ll explain more about this. So, um, and by the way, I think a lot of people are sleeping on this. Um, basically the last decade, the internet rewarded people who move pixels around. Uh, I was one of those people. Um, but the next decade is going to reward people who can move atoms around, too. That was like my big insight. Um, robotics used to be this PhD feeling thing. Expensive parts, custom hardwares, weird tooling, long timelines. you had to go to school, get a PhD in robotics to go and build something like that. But now the world we live in is is a lot different. You have this opensource robot learning projects. You have cheap cameras, you have lowcost arms, you have better simulation, you have multimodel uh moto models and you have community sharing uh data sets. So you have you know companies like hugging face who has low robot which is basically trying to make robot learning more accessible and even on hugging face which is like a a almost like the way I think about it is like a database of all these open- source projects that you can go and download those repos you can find something some some really interesting open source technology and inject it into a robot uh and who knows that could be the next big thing the next big Um there’s lowcost ARM projects like SO 100 and the SO101 ecosystem and there’s also smaller uh vision language action models like the uh small VLA that are pushing towards robot policies you can train and run without needing some uh giant industrial setup. So the interesting thing here is it goes beyond the AI layer. Uh it’s the person who can make the whole loop work, right? So, it can you get a cheap arm on your desk? Can you mount the camera? Can you collect demonstrations? Can you train or fine-tune the model? Can you make the robot repeat one useful task? Can you look at a supplier listing in China and understand if this thing’s actually manufacturable? So, the person that can do all three, the building, the hardware, wiring, and the AI, sourcing, manufacturing, understanding that, come on, that is just some skill set to to know. And this is something that I’m learning uh in real time um because I think it’s so important. If I wanted to learn this skill, uh my first web uh rep would be extremely concrete. So I would buy uh or assemble a lowcost robot arm. Um you can add a cheap camera to that. Uh and then I would teach it one boring task like sorting three objects. uh pressing a button or moving it from one tray to another. Then I would document every failure. The camera angle was was bad maybe or the lighting changed. Um maybe the gripper slipped or the data set was too small. Um the model looked smart in one setup and then fell apart when the object moved like 2 in. That’s kind of the point. This is how you learn a skill. Um, robotics specifically teaches humility, humility, uh, pretty quickly. Um, and that’s the humility that becomes your expertise. On the sourcing side, this is really important. I would learn the basics of working with suppliers. A lot of us listening to uh, this podcast, you know, we’re we’re software people. We like digital products. Um, but it’s also important to learn physical products, too, because of all the opportunities that are coming. So go on Alibaba or a similar u marketplace. I’m not affiliated with Alibaba. Um and study how components are sold. Ask for a sample before you talk about bulk. Um you can ask for motor specs. You can ask for controller board details. Uh you can ask for CAD files if they exist. Uh replacement parts, lead times, minimum order quantity, shipping terms, and a short video of the part doing the exact thing that you need. So you’re you’re going to be learning a new language. Um and the language is you know can this actually be made, shipped, repaired uh and used by a normal person. Um this skill is so rare uh because it sits between worlds. Uh software people often avoid hardware um and hardware people sometimes avoid distribution and AI. So, the person who could connect open-source AI models, physical prototyping, and manufacturing has a shot at building things that feel like science fiction but sell like practical tools. And I think there’s just so much opportunity here. The fourth undeniable skill to learn right now is cur curators. So, understanding how to curate who are good at yapping and can do short form video in their sleep. I’m sure you’ve seen these people uh you know yapping uh on Instagram and they’re taking over your algorithm and I mean yapping in in the best possible way. you know the internet is drowning in information and the person who can make sense uh of it in public um is you know very valuable and curation has evolved past past like here’s five links in a newsletter right curation is like uh here’s you know five products that I think in this niche that you’d really like and explained in a really storytelling really cool way so the curator of the agentic era watches the timeline and says this matters because dot dot dot like they understand that they can see a new model demo or a weird startup launch, a robotics clip, a policy change, a news item, a pricing update, a story about XYZ, and they can translate it for that particular niche. What should you learn? What should you ignore? What should you try this weekend? What is hype? What is actually useful? So to be amazing at content, this is sort of the big insight. Uh, which might sound obvious, but the the the insight is like, you know, you don’t need to be super smart to get millions of followers in social media or or just doesn’t even be millions. Get 50,000, 100,000 followers in a niche and build an incredible business around that. Um, by creating net new content, you can just look at what’s happening in your niche and curate really interesting things in short form in an authentic way where you’re just yapping to your phone. And the algorithms right now are prioritizing yapping. Why are they prioritizing yapping? They are prioritizing it because they are seeing AI slot move into the timeline and people are getting tired of that. People don’t want that, right? So, there’s nothing more raw than authentic and being like, “Hey, my name is Greg Eisenberg and I suffered from XYZ um until I found these like five really interesting products or this story or I met this person that helped me and let me tell you about it.” That is the type of content that the algorithms and the timeline are promoting. So before I give you the rep, actually I would say like the yapping matters so much. Like learning how to yap is just is is just such a good skill. Um and the people who are great at it frankly uh make you feel like you’re getting in this like group chat of a research report because it’s fast, it’s opinionated, it’s useful and a little entertaining. um you know those people in your niche that you see them yapping and you’re like, “Oh my god, they’re like I feel like I know this person, right?” So, let’s say you wanted to actually, you know, become a curator/Yapper or learn about it. I would do uh a 7-day curation sprint. So, for one week, pick a lane. Um maybe it’s AI agents for real estate, maybe it’s robotics for small businesses, you know, whatever niche it is. But every day find three things and make one short video using the same structure. I saw this. Most people will think it means this. I think it actually means this. Here’s the move. That structure forces you to have a take, which is the difference between curation and forwarding links. The thing with a lot of yappers and curators that do what they do really well is they have a take. They’re either anti- something or pro something. So, have a take, right? Um, the key thing here is you’re going to want to build uh, you know, some people call a swipe file, some people call it a taste file. Basically, a document of examples you love, great hooks, great analogies, great titles, weird use cases, comments that reveal what people are like genuinely confused about. Curators are obviously only as good as their taste inputs. So if your inputs are generic, your outputs are going to be generic. Um if your inputs are weird and specific and high signal, people are start are going to start coming to you and trusting you because you consistently find the thing before they do. So it’s worth you’re worth the follow. Um so that’s an incredible skill set to learn. Um the next skill set, uh the fifth skill set is what I call the building distributor. So it’s the person who can ship both the product and get in front of people. So this might be the most important skill set if you’re a founder if you want to build a business. Um because for years uh there was this clean split. Uh one person would build and one person would sell. You know you’d have your Wniaak who was like the technical person and then you’d have your Steve Jobs who was like the marketer salesperson. You know, one person writes code, one person writes copy, one person makes the thing, one person gets the attention and AI in this agentic world is compressing this split. So one person now could prototype the product, make the landing page, you know, write the launch thread, you know, make a video about it, record the demo, DM the first 100 users, edit short form clips, iterate based on feedback, pretty, you know, pretty much everything. Um, so that person has leverage because they don’t have to wait for the handoff. They can complete the loop themselves. So nothing really gets lo uh lost. So the loop is the whole game because if you build something small and you put it in front of people, uh, watch where they get confused, you know, change the product, change the story, try again. Most people only do half. They build it in private forever or they talk about it in public forever and they actually never ship the thing. the builder distri distributor uh learns by cycling between both. I think um this is so cool because I think that you know when people talk about the one person$1 billion dollar startup you know Sam Alman talks about it um you know I think that person is going to be the builder distributor and when you start seeing people like Peter who who founded openclaw you can tell that he’s not only incredible at building like he built an incredible thing with openclaw technically but he also is you know if you go to his ax and you just see how he speaks He’s an incredible marketer, too. And and he’s incredible at, you know, doing customer support and so many things just by little things, you know, I don’t know him personally, but just little things that I’ve picked up on. This is one of those people, right? Um so, let’s say you want to be um good at this skill. Well, you know, what’s what’s a one quick thing that you can start by honing in on your skill? So, I would do what’s called a 48 hour loop. So pick one tiny problem you personally understand and then build the smallest version with AI. Um it can be ugly. Uh it can be a script, a form, a simple web app, an automation, you know, anything. Then create 10 pieces of distribution for it before you even feel ready. So that could be one demo video, three short clips, you know, maybe three posts, two DMs, the people have the problem, and then a landing page. You’re basically training yourself to stop se separating the product from the market. So what’s powerful is that AI makes the building part faster. We all know this. So the marketing part uh learning can start way earlier. Uh you don’t need to spend now 6 months wondering if people want it. You spend a weekend building enough to earn a real reaction. And then the builder distributor is dangerous because now all of a sudden you can turn attention into product feedback and product feedback into better attention. So it’s this beautiful loop that you can end up uh be building. Um and the only way to become an an incredible builder distributor is you got to spend more time building and then spend more time launching and distributing and then building that loop. Um I talk a lot about on this channel this concept of the ACP funnel. It’s how it’s the future of building businesses. You know, you build audience at the top, then you convert that to conu community and then you build a product there. And that’s also a loop that uh you know, the builder distributor uh is excellent at. The last skill that I think is just so valuable in this era is IRL community builders. So, this one feels almost old school, especially, you know, because we talked about like AI, robotics, and open source technology and local AI, but that’s kind of like that’s kind of why I like it. Um, as more work moves to agents and chats and tools and feeds, real rooms actually become more valuable. People still want to meet other ambitious people. Uh, they still want to meet people like them, uh, who are into the same things that they might be into. Um, and they also still want trust and they want energy and they want to be around others who who teach them things or who are they just entertained by. So AI makes content abundant. Um, it makes software abundant. It makes advice abundant. Um, so where does scarcity move towards? Well, scarcity moves towards belonging, trust, and context. Who do you actually know? Who would answer your text? who would help you hire, who would you intro, who would introduce you to a customer, who would tell you the honest version of what’s happening in their market. The IRL community builder knows how to create that. They know how to pick the right room, set the right topic, invite the right mix of people, and create a ritual that people want to come back to. A great community is actually more like a habit than an event. same time, same kind of people, same promise, better conversations each time. The first uh rep, if I was trying to get good at IRL events, which by the way, I should I should note like there’s hundreds of millions or, you know, billions of dollars up for grades for people who can create incredible events. And I’m not just like pulling numbers. Well, you know, just like randomly like you can look at huge event companies. um that just absolutely crush it. Um selling events like you know if you even look at tech like look at um Saster uh I think Jason Lmin created an event all around SAS um and you know I think he’s publicly shared some of his numbers like they’re massive. If you look at um South by Southwest, you know, these are huge events. Um you know, these are there’s just a lot of opportunity. I think and I think like in general people don’t want massive events anymore. They actually want these kind of smaller, more bespoke events and that’s where the opportunity lies. Um okay, so let’s say you wanted to get good at being the IRL community builder person. you know what’s one little thing that you can do to learn the skill? Well, why not why not host, you know, six, seven, eight people around one sharp question. So, you don’t start with this massive event. You start with like a dinner or a walk, a hike, a breakfast. And the question could be, you know, if you it could be something like what skill are you learning because of AI? Let’s say if you wanted to build a community around AI, it would be something like that. or what are you automating in your company right now or what do you think everything in tech is is missing and then you invite people who can actually answer it. Then after the event you send a short recap with the best quotes, inside jokes, maybe ideas and what one followup everyone should do. The recap is important because it turns the room into a network. So that’s the whole goal with the whole IRL community builder. How do you turn these rooms into a network? because that’s what creates memory and it gives people a reason to forward it. It makes the next invite easier. So over time the room becomes a media asset, a recruiting asset, a deal flow asset, and honestly a life asset. So I think this skill uh pairs beautifully with others. The agent person who can build tools for the community. The marketer can grow it. The curator can turn the best conversations into content. the builder distributor can launch products from it. The robotics person can bring the weird demos and that’s when it starts getting really interesting. So, um there you have it. Those are the six skills that I think matter most in the Agentic uh era. So, TLDDR, what are the six skills? One, people who can set up agents properly, manage them, and run local models. Two, marketers who know how to build distribution. Three, robotic engineers who can build hardware, wire in AI and source manufacturing. Four, curators who are good at yapping and can do short form video in their in their sleep. Five, the builder distributor, the one person who can both ship the product and get in front of people. and six, the IRL community people uh the the IRL community builder who’s bringing people into these rooms and starting networks from an IRL uh perspective. The bigger point of all this is that the future favors the person who can combine all these capabilities. Um there’s obviously too many tools to know all of them and the advantage goes to the people who know how the pieces fit together. Can you make agents uh useful? Can you get attention? Can you build physical things? Can you explain what matters? Can you ship and distribute? Can you bring together in real life? That is that skill stack. And this is the six skill sacks that you know, pick one and you know, you don’t have to be amazing at all six, but pick one and get dangerous. You know, pick two and you have some leverage. Um, but pick three and you become, you know, the kind of person that everyone wants on the team, in the room, or building the company. um we’re in for a crazy next 5, 10, 15 years about what’s going to happen uh in the job market, in the economy. No one really really knows. But the one thing we do know is that knowing these skills or or skills in general, it’s going to make you it is your defense. It is your shield. You know, I believe that. So, I wanted to make this episode because um I think a lot of people like know that they should be doing something, but they’re not sure what they should be doing. So, I wanted to put just this into one place that’s really simple, easy to understand, the six most important skills. You know, share this with a friend who, you know, might might this might be helpful to uh hope it hope it has been helpful to you and I’ll see you at the next one. Thank you so much and have a creative

  • The new Hermes Agent update officially ended OpenClaw

    Hermes Agent is officially the best AI agent ever made. They just released an update that has several new features that completely change how I use Hermes Agent. In this video, I’ll cover the seven new features you need to implement into your workflow today, plus towards the end, show you how you should be using Fable 5 with your Hermes Agent. This is a mustwatch. This is a banger. Now, let’s lock in and get into it. All right, I’m starting off with one of the best features ever implemented into Hermes agent and that is mixture of agents. What is mixture of agents? Well, let me show you. When you type slash MA and then you put in a prompt after it is going to initiate the mixture of agents. Now, what is mixture of agents? Well, what’s going to happen is my aggregator model, which is my orchestrator, is going to take that prompt. So, that’s whatever the model you’re currently using. For me, that’s Opus 48. It’s going to take that prompt and it’s going to send it to a bunch of reference models, right? So, we’re taking this prompt. It’s setting it to a bunch of reference models. These reference models by default are chat GBT as well as deepseek v4 through open router. That’s the kind of the default way they do it. It takes the prompt, gives it to all these reference models. The reference models answer the question and then give the response back to the aggregator model which again opus 48. The aggregator model takes all their responses and then synthesizes it into one response. One synthesized answer according to new researches benchmarks. This results in a much better higher quality response. They tested all the models. They tested a bunch of different reference models. their best combination of models was again Chad GBT and DeepSeek and that is kind of the default in here. All right, so all you need to do to make the mixture of agents works is click on the dropown, choose MOA default. That’s going to send it both to chat GPT as well as DeepSeek 4 through open router. I’m going to give it a prompt based on what you know about me and my interests, passions, goals, and ambitions. What are five SAS ideas I can build out today to make money online? That’s a prompt you can steal right now. Feel free to steal that. Use that with your mixture of agents. Hit enter. Now all the agents are going to get together, convene, chat with each other, figure out what are the best five SAS ideas based on all the conversations, all the memories it has about me and give me a really nice synthesized list of ideas I can start building out immediately. So if I want to turn around after this, go to Hermes and say, “Hey, build that idea out. I really like that a lot.” It can do that. So Chad GBT is talking. Deep See, Deep Seat’s talking. Chad GBT. They’re coming up with different ideas. And here’s a nice synthesized answer right here. And boom, here’s an actually a bunch of awesome really, really good ideas for SAS. I can take one, start building out now, and boom, I have a weekend project for myself. Do the same thing. Set up mixture of agents. If it doesn’t work for you off the rip, it’s probably because you do not have open router set up. Open router is default. The second model uses the default first models, chat GBT. If it’s not working, make sure you have those API keys in. Ask Hermes. It’ll set up for you. Really, really easy to do. mixture of agents. Awesome new feature to get even better answers out of your Hermes agent. The way I’d use this is just whenever you have kind of more complex questions that can go many different ways. I use the mixture of agents for it. Makes it really nice to use. The next major feature in this release is slasharn. This is an amazing way to teach your agent new skills. Basically, the way it works is you can hand your agent any URL, any prompt or run slasharn after any task, and it will automatically create new skills and memories around what you gave it. Let me give you a good example here. So, if you’re anything like me, you’re on X all day. You see tweets with cool tips on how to use your agent, how to use Claude code or whatever, and oh, I’m going to go recreate that in my Hermes. Now, what you can do is take those tweets and just do slasharn and have your Hermes make a skill based on every tweet you see that’s helpful. I got this tweet here by me. Great tweet on coding loops. I’m just going to take the URL for this tweet. I’m going to go to my Hermes agent. I’m going to do new session. I’m going to do slasharn paste in the URL and I’m going to hit enter. And what’s going to happen is the agent’s going to go read the tweet and then turn it into a skill. Now instead of having to explain every single thing you see online, trying to make skills out of it manually for your agent, you just give it a URL, do slasharn, and boom, you have a brand new skill automatically made. Slasharn is the quickest, easiest way to turn anything into new skills automatically. Anytime you think of a new process, anytime you see a helpful tweet or article online, you just do slasharn and then type it in after. You can even do it where if you have your agent do a whole long process, you’re doing something, you have it build something, you’re like, “That worked out great. I want that to be a repeatable skill, you just do slasharn and hit enter, and it’ll take everything from before that and turn it into a skill.” It is a really good way to quickly self-improve your age. And as you can see here, boom, new skill just made based on that one tweet. Every time I see an interesting tweet, I do slash learn, put the tweet in after, and it’s good to go. Slasharn, use the hell out of it. This next one is an awesome one that builds off of slasharn, and it is slashjourney. This is a great way to see everything your agent has learned and all the skills and memories it has. Look at this awesome chart. Now you can see every memory, every skill made from all of your conversations you’ve ever had with your Hermes agent. And you can see how they’re all connected. You can see how all the skills connect to all the different memories. I started building a game. It showed me all the memories attached to building games. Here’s my work around building local models and putting them on my computer. You can see all the memories around local models. Really sick way to see what your agent has learned about you as you’ve worked with it slashjourney. You can see this amazing chart and just a good way to make sure your agent is learning along the way and all the self-improvement it’s had. Which brings us to the fourth improvement of this new update, which is self-improvement got cheaper. Now, every time your agent learns something, every time you do slasharn, every time it self-improves automatically, it actually automatically switches to cheaper models to implement those learnings. A big part of the cost with Hermes aging is there’s a lot of complaints about cost, especially if you’re using anthropic models is it’s really expensive. Well, the issue is is a lot of the things that happen in the background. Creating memories, creating skills, learning new things, those are very expensive tasks and it uses your Opus model, if that’s what you’re using, your Chad GBT model to do those things. Now, it’s actually delegating those tasks to cheaper models in order to save a lot of money. So, if you’re using Hermes Agent regularly, you should start seeing much better cost savings as you go along. Major update, really awesome to see. Next up is massive improvements to vibe coding. Now, when you vibe code inside Hermes desktop, you have full git controls. You can see code. You can see diffs. You can make commits. You can open up pull requests. It’s all built into Hermes. Now, this is an actual viable vibe coding tool. If you look here, I asked to build a 3GS game, which for the record, I’m going to show you the game in a second. I actually built is incredible. Probably the best 3GS game I’ve ever seen built out of this. But what you can see here is it creates all the files. You can see all the diffs. You can see all the code changes. And if we go over here to the right, you can actually make commits and actually open up pull requests straight from Hermes. So, this is a viable vibe coding tool if you want. You don’t need to use claw code anymore. You can use this and just build out your code and your apps straight from Hermes. And Hermes is a very good vibe coding tool. Check this out. I just asked to build an action RPG like Diablo and this is what it came up with. This is actually really, really nice. You can see the graphics are good. You can see the hit counters. You can see the spells it gave me. It has full levels. It has leveling up. This is really amazing. This is a really good game that Hermes vibecoded all by itself. This is probably the most impressive uh vibecoded 3GS game I’ve ever seen. This was Opus 48. I’m getting really into Path of Exile 2. So, this is uh certainly holding me over. If I am you, I try Vibe Coding now inside Hermes Agent. Especially if you have like your Chad GBT subscription plugged in. So, you’re so you get all those free credits with your subscription. I think you get get away with using this as your vibe coding tool now because you can see the diffs, you can create pull requests, all of that. Really, really nicely done. This desktop app is incredible. I mean, this is probably the sole reason Hermes is ahead of OpenClaw right now. So, take advantage of it. Test it out. Do some vibe coding in Hermes. I’m really, really impressed. And the last bonus recommendation I want to give you here is around Fable 5. Fable 5 is now available in Hermes Agent. As you can see here, they have Fable 5. Here is my recommendation on how to handle this. I would go in, start a new session, and ask your agent to create a new Hermes profile specifically for Fable 5. So, here’s the prompt I would use. Please make a new Hermes profile called Oracle that uses Fable 5 model from Claude. Let me know when that’s set up so I can use it in Telegram. For those who don’t know, profiles in Hermes are basically new Hermes agents. So, every profile you set up is a new Hermes agent you can use. I highly recommend setting up a new Hermes profile built specifically for the Fable 5 model. And I’m not using this as the daily driver. Not at all. You do not want to use as daily driver. It is way too expensive for that. But what I’d use it for is super super super complex problems. Right? You have your mixture of agents option which is one way to handle complex problems that I think is more for like complex questions and getting really wellthoughtout answers. What I like to use Fable 5 for is when I’m building things with Hermes agent. Hey, build this out for me, build out for me. I find coding with Fable is significantly better even when you use Mixture of agents. Mixture of agents is good when you need opinions from multiple models to get a nice synthesized answer. Fable is good when you want like a perfectly built out front end, a perfectly built whatever, Fable 5 will do that the best. So, I highly recommend or if you’re doing really complex actions across your computers, like if you want to set up a local model on your DJX Spark that connects to your Mac Studio that does this on another computer, really complex tasks that are multi-step across different devices, I would use Fable Agent for that as well. So your line of thinking is complex questions, use mixture of agents, complex tasks, use your fable agent. You set that up by setting up a new profile inside Hermes and it will go and build that out for you. Then you can set it up in Telegram and you’re good to go. You can go on your Telegram and talk to that agent at any time. Just as a side note, I’m going to do a full boot camp on Hermes agents. We have multiple full boot camps on Hermes agent inside the Vibe Coding Academy. Link for that is down below. It’s the number one community on AI on the entire internet. I promise you will not regret joining. Build alongside a thousand people doing cool stuff with AI. You’ll learn a ton of stuff. Promise it’ll be worth it. Link down below for that. You learned anything at all, leave a like down below. Let me know what you want in the next video. More Hermes agents tips, more Fable 5 tips, more Claude Code tips. Let me know down below. All my videos are based on your feedback. I hope this was helpful. Make sure to turn on notifications so you do not miss the next video. I will see you in the next

  • The Mitochondria Doctor: This Reverses Gray Hair, Makes You Feel Young Again & Fixes Disease!

    This is incontrovertible evidence that grain of hair is reversible and it can be pretty fast. Wow. And there’s more. So, we all walk around with our biological history encoded in your hair. Like for example, if you have marijuana 6 months ago, it’s going to be in your hair. He’s got a haircut. I’m joking. So, my research lab had the idea that if we could find what was happening in this person’s life when this young hair become old, then we could understand the mechanism of the aging process. So, what is secret to anti-aging? It’s a proper allocation of energy. Can you can you how what’s the simplest way you can explain that to me? So, first energy is real and it’s the difference between feeling like you can change the world or feeling completely drained and a lot of people live on that end of the spectrum and it’s because there’s a finite energy budget with a hierarchy of energy needs in the body. For example, we did an experiment because we wanted to know how much energy does it cost to worry about the future, to ruminate about yesterday. And we found that the stress hormone increased energy expenditure by 60%. Right? So, it needs to steal energy from some of the things that keep you young. So, it’s not the stress that burns us down, it’s the response to stress. And the third piece is this energy is from your mitochondria. And there’s about 5,000 trillion mitochondria in your body. And so, they made our bodies possible. And they can change how you feel. Well, I read that studies on brains of dead people found that those with greater sense of purpose have more efficient mitochondria. Yes, we are really in service of the mitochondria. They allow us to be alive. Okay, I’ve got so many questions for you based on what people wanted to know. Like how patients with me, chronic fatigue or long co safely rehabilitate their mitochondria? What I consume, how does that impact the efficiency of the energy? If red light therapy impact mitochondria and is there anything I can do to have more energy available? But before that, I heard you say that most diseases or disorders can be explained by understanding energy resistance. Yeah, we think there’s increased energy resistance in cancer than Alzheimer’s. Like fundamentally, diabetes is a disease of energy resistance. So, is there anything I can do? There is. So, we can start by

    This is super interesting to me. My team given me this report to show me how many of you that watch this show subscribe and some of you have told us according to this that you are unsubscribed from the channel randomly. So favor to ask all of you please could you check right now if you’ve hit the subscribe button if you are a regular viewer of the show and you like what we do here. We’re approaching quite a significant landmark on this show in terms of a subscriber number. So, if there was one simple free thing that you could do to help us, my team, everyone here, to keep this show free, to keep it improving year over year and week over week, it is just to hit that subscribe button and to double check if you’ve hit it. Only thing I’ll ever ask of you, do we have a deal? If you do it, I’ll tell you what I’ll do. I’ll make sure every single week, every single month, we fight harder and harder and harder and harder to bring you the guests and conversations that you want to hear. I’ve stayed true to that promise since the very beginning of the D of Co, and I will not let you down. Please help us. Really appreciate it. Let’s get on with the show.

    Dr. Martin Picard, what is it that you believe, know, or understand that most people out there don’t believe, know, or understand? We are energy. We literally are the energy that’s flowing through the body. And and that sounds a little woo if you don’t have context. And that’s I think something that we’re just starting to have the right scientific framework to to understand to understand ourselves from first principles as energetic processes. In a nutshell, what is it that people are looking for when they listen to this subject of energy? Yeah, I think people want to understand what is energy and how can I have more energy? I can relate to that because sometimes you know if I look through my life sometimes I wake up and I feel amazing and I really have in my view done the same thing but then sometimes I wake up and I don’t feel amazing and it feels kind of like roulette like this sort of opaque mystery of how do I wake up on with more days in a row and feel amazing like I can take on the world and then there’s also some friends that I have who are suffering with different things whether it’s chronic illness or long co or whatever who repeatedly wake up and feel low energy for years, you know, at a time. Yeah. It’s a really tough place to be when you wake up repeatedly and and you don’t feel like you have the capacity, the energy to be in the world. It’s it’s a really tough place to be. And and who are you and why did you commit your life to this subject? I’m a regular guy who with you know lived experiences who who’s gone through some tough things that have taught me lessons and have gone through wonderful things that have made me feel like life is really special and precious and then I became a scientist and as I learned the tools of science I started to see and I discovered mitochondria I thought this is an approach to start to bridge what’s true about the human experience that we know from first experience empirically and we know to be real not because you know some white coatwearing doctor or scientist you just said yes energy is real it’s in your mitochondria we know it to be real from first experience right because we we feel it and then what science is telling us about how things work in our bodies right and about health and and disease and where diseases come from so I had these questions so I became a scientist to bridge those domains of of existence the the science and the experience um so I’ve led a research group at Columbia University for 10 years uh and founded an institute uh to really build the systems and technologies to to help people grow, heal and and and transform. You have a PhD in mitochondria. Yep. My PhD was in mitochondrial biology of aging. I mean, there’s a an image here in front of me. Some people will just be listening, so we’ll try and explain it for them, but there’s an image here of a video. I’ll play the video on screen now and it kind of looks like a looks a little bit like an alien but I I I read that this video was quite formative for you. What is that video and why was that formative moment in your career? I took this video in England uh in Newcastle upon time in the north of England uh with my Jordy friends uh the medical school there. I was a graduate student and went there for kind of an exchange and this is the first time I saw mitochondria moving. I saw like the inner life of ourselves and when I saw this something struck me as like oh my god I’m able to see this right and to see living mitochondria because of the mitochondria inside of me. It’s the energy that’s flowing through my mitochondria in my eye, right, that’s allowing me to perceive to see this. Mitochondria made multisellular life possible. They made our bodies possible and and we might just be a vehicle for mitochondria to kind of propagate and keep on living. So when I saw this like this is mitochondria looking at mitochondria and then I was starting to understand that mitochondria do more than just transforming energy. What they’re known for is they take the food you eat and then they take the oxygen that you breathe in and then those two things the food the oxygen converge inside the mitochondria and then something really special happens. The electrons that are stuck on food that were stuck together in a green leaf somewhere right photosynthesis. What your mitochondria do is they they kind of unpack this and they rip off the electrons one by one and then they flow them like a little electrical circuit. And that happens in like the 5,000 trillion mitochondria that are in your body. And then when the electrons flow, they need to flow towards something just like in an electrical circuit. Electrons flow from one pole of the battery to the negative to to the other pole of the battery. Uh and that circuit is closed in the mitochondria. So the the electrons from the food you eat flow towards oxygen that you breathe and then it becomes water. And and it’s that vital flow of energy, electrons flowing towards oxygen that allows us to be alive. And uh mitochondria do this. And then as they do this, they transform energy from food biochemistry into electricity and into signals and into heat. And the reason the body is warm is because the mitochondria as they transform and flow electrons like a little energetic circuit, they release heat. So the source of heat, right, that makes us warm. You shake someone’s hand, you feel their warmth. You’re feeling the warmth from their mitochondria. So is there a mitochondria in every single cell in my body? There’s on average a thousand mitochondria per cell. Per cell there’s a thousand. So how many is there in my body? About 5,000 trillion. Who should care about the mitochondria and why should they care about it? Mhm. Anyone who cares about their energy, right? About having enough energy to do what they really care about. Uh we all care about different things. We’re we’re all gifted and talented for different things. Uh everyone has this, you know, unique authentic self that wants to come out. The only way for this to come out and the only way for a person to flourish is through energy. Mhm. If there’s no energy flowing through your body, you’re dead, right? And if the energy doesn’t flow efficiently, right, and smoothly through you as an organism, then life feels hard. Like you’re not at your best. You feel tired. uh and and you feel like, you know, maybe it’s not worth it. You know, when you’re sick and your immune system is like draining all of your energy, it’s really hard to be optimistic and it’s hard to be a good person and it’s hard to be a good dad and it’s hard to want to do good for the world if you’re struggling with energy. Do you know what it is? So many of us think that that just is what it is and that we can do nothing about that. Yeah. You know, we we breathe in, we eat food, and then how we feel is kind of roulette. Yeah, there’s this certain I think feeling a lot of us have that we can’t really control that much. Mhm. Where do we need to start to understand cuz the outcome I want from this conversation is I want to live my life with more energy to do the things that I want to do. And I imagine the people that are listening also feel the same way. So where does one have to start? I’d like to understand the basics and then move to the actionable stuff like things I can do so that I live my life full of energy. Yeah. So there there are three things that are really foundational to how energy works in the human body. One is that you are the energy that’s flowing through this body. I am the energy that’s flowing through my body. Yes. So I’m not my body. You’re not your body. Okay. I’m the energy flowing through it. You Steven. Yeah. This expression now that I’m getting to experience. Thank you. This expression is an expression of the flow of energy. If there was no energy flowing through your body, through your heart, through your brain, like you wouldn’t be right. You’d be a cadaavver and we’d say, “Steven is gone.” You know, a dead body. Yeah. You’d be a dead body. The difference between a dead body, a kadaavver, and a living, thinking, feeling, conscious person, who cares, is the flow of energy. Okay. You you get so indoctrinated in this world view that the only thing that’s real is the physical stuff and you know the nucle the the genes that that you got from your parents and the body the physical body and that’s the real stuff what you can’t see with your eyes not real right I think that’s a reframe that’s kind of a bigger picture mindset shift that uh we need to and and scientists struggle with so number one is you are the energy that flows and transforms uh through this body. Number two is there’s a fixed energy budget, right? All of us have a fairly fixed energy budget to deal with. And and for example, if you want to have more energy to do more podcasts, to write more articles, to uh you know, be more creative, the solution is not eating more because there’s this fixed energy budget. And if you overload the system, you feed it too much food, especially too much sugar, it’s really hard on the system. And then the system like an electrical system you jack up the voltage right and then the system starts to overheat. Uh so inflammation is this this overheating there’s too much energy in the system and uh or the cells are are burning too much energy and they need to kind of tell other cells that’s those signals we call inflam inflammation cytoines. Mhm. So there’s a fixed energy budget that you have to deal with and over time the organism does a lot of of uh finessing and adapting to kind of try to preserve this energy budget and that’s somewhat linked to stress I guess which is I read your work and it talked about how stress was basically just like an over consumption of energy. It’s requiring loads and loads and loads of energy. Yeah. Okay. We’ll talk about that too then because I think stress is a really important one. What’s the third? The third one is life is resistance. In order to be alive, in order to to grow, to learn, uh to transform, right, change your views, you need resistance to go through some resistance. Mhm. You need energy to go through some resistance, right? If energy just flows and there’s no zero resistance, then there’s no possible transformation. So if life was always easy and you never faced any challenge, any stress in your life then you would just remain as is right and and it would be very boring. And from first principles physics like we know this to be true you know at a number of levels but for example the sun this beautiful nuclear reactor in the sky shoots energy right as photons. So light is a form of energy and as long as light you know just goes and and photons travels in outer space photon will remain photon light energy will remain light energy until that light energy hits a green leaf right and the green leaf basically breaks or stops the photon in its path. So it’s it offers a constraint right it offers resistance. So when light energy faces resistance now it can be converted and that’s the basis of making food. That’s how nature makes food. It crystallizes energy from sunlight into molecules. Life you know plants crystallize light energy into carbohydrates. Uh and then those are transformed into the different kinds of food that we eat. We need resistance for energy to transform into something meaningful. So what has um mitochondria got to do with all of this? Mitochondria are basically little resistors, right? And and they are what allows the flow of energy through the system. Have you got a picture of Okay, here we go. Yeah. Okay. So this is a an image of a mitochondria. A mitochondri. O N is a singular. Mitochondria is plural. Yeah. So this is a mitochondrian. And there’s about a thousand of these in each of your cells. Okay. And there’s about 5 trillion cells in your body uh that have a nucleus and that have these beautiful mitochondria. And what you see here, these little wings, these are called christi. And the christi is where the food you eat end up and where the oxygen you breathe end up as well. So this is where the electrons are flowing. There’s like little electrical circuits here. And as the electrons are flowing, the mitochondria become charged like little batteries. So effectively a mitochondrian like this has all of these sites of oxygen consumption and and food consumption and then that gets transformed uh into a little charge battery and once the battery is charged uh the mitochondria can use that charge to make ATP adenosine triphosphate which is kind of the the cellular energy currency. If a cell wants to contract right a muscle cell wants to contract in the gym it needs ATP. So it calls upon the mitochondria says I need ATP and then the mitochondria gets to work uh and then flows uh electrons consume some food burn some oxygen that’s why you get out of breath right so when you get out of breath is because the mitochondria are using the oxygen and calling for more oxygen what we’ve been discovering is that mitochondria do a lot more than just making ATP okay they use their their energized state to produce signals to receive information and then to produce signals oh so they’re talking to each other they’re talking to each other. What are they saying? They’re they’re it’s a whole collective and and they’re talking to each other kind of monitoring what’s happening not only inside the cell but outside the cell. So on the surface of mitochondria all along there are little receptors for all sorts of signals that tells this mitochondrian is there enough energy? Is there are we running out of energy? Is there a stress hormone here? Should we be getting ready for you know something dangerous? Uh so mitochondria are like like a little distributed brain right? Right. So they’re like the intracellular brain. Am I right in thinking that they used to be bacteria? They are. Yeah, they did. Yeah. What What is that story? Cuz I think someone said that to me before on the show that our mitochondria are actually bacteria that from prehistoric times or something. So the story is about 1.5 billion years ago. Uh that there was two different types of bacteria. One type was able to use oxygen to transform energy, right? So it could fuel on oxygen and and other food substrates. The other type could not. It was anorobic and the anorobic bacterium was probably a little bigger and it had like a few more genes. Um, and it could only ferment its food and kind of fermenting the food, spitting out, you know, like lactate or like yeast does. And what happened is the big one either engulfed the small one, right? Or maybe the small one kind of infiltrated, colonized the big one. And the story goes uh that this basically gave a whole bunch more energy to the big cell. That’s one perspective. And then with more energy, what can you do? You can evolve more complexity. The version I I favor based on the evidence we have is that when mitochondria came in and then they they there was this new structure, this symbiotic relationship, mitochondria basically gave the ability of the cell to perceive the environment in a different way and to compute information in a different way. So maybe the the the coming of of mitochondria into this big cell made the big cell social because before this event most of the evidence says that cells were asocial. They were little bacteria foraging for for themselves and you know kind of operating from a very selfish uh perspective just trying to replicate you know trying to survive. When mitochondria came in it like gave those cells a different view on life and they’re like woo we could work together. How about you become a cell that gets energy, right? And I become a cell that uh moves, right? So then you’re the gut and I’m going to be the muscle and and then then together those two cells can do a lot more, right? And fast forward a couple billion years and here we are. Here we are. Yeah. And and that led to, you know, bodies with organs. You know, the liver feeds the rest of the body. The heart keeps things flowing. The brain kind of computes and and plans. Uh so that’s division of labor. It’s uh and it started with the mitochondria. You you talked about energy resistance. I’ve heard you say that most diseases or disorders can be explained by understanding energy resistance. Give me a disease that’s linked to energy resistance. The clearest is what we call insulin resistance or diabetes. Right? Diabetes affects millions in the world. Fundamentally, diabetes is a disease of energy resistance. Uh so if the resistance is too high because because you have um too much energy pushed onto the system, sugar, too much sugar, glucose. Yeah, exactly. Or if the mitochondria are impaired, right, and they can’t flow energy, then the the the energy is kind of stuck. It faces greater constraints. Like it wants to go in that direction, but then there’s a barrier and then another barrier, another barrier. It’s like water flowing, right? nice and and and and smooth and then there’s like a dam, right? And if the dam has zero um openings, right, then the the water accumulates and then there’s high pressure and then at some point the the water accumulates and ends up flooding the the landscape and then damaging things. So, it’s a bit like the same thing. If now you open floodgates on the dam, right, and then you can use that energy to make electricity, for example, you use the the movement of the water to transform this into electricity. That’s basically what the mitochondria do. Uh, and if you move and you’re physically active, now the flow of energy through the mitochondria can transform into work, right? And to speed into uh, movement, right, into lifting. Is this linked to cancer at all? Because it sounds I mean, I don’t know much about cancer, but cells dividing out of um, control seemingly randomly. Yeah, I think that there’s a very good chance if you look at the biology of cancer and what scientists call the hallmarks of cancer, there’s like a a 10 item flywheel of these are the core features of of cancer. Uh all of those features have some relationship some very direct with increased energy resistance. Right? So if energy can’t flow smoothly and a cell uh is you know burning too much energy and it doesn’t flow energy through the mitochondria which is what cancer cells do cancer cells ditch their mitochondria and they revert back to this ancestral you know cell that didn’t have mitochondria it was anorobic it was spitting out lactate and we don’t really know why cells do this called the Warberg effect and the Warberg effect is when a cell in the presence of oxygen right if it wanted it could use oxygen flow electrons through mitochondria uh and transform energy and and live a nice social life uh like every cell in in this social collective does in the body. Uh what cancer cells do is they say I’m not going to use my mitochondria even if there’s oxygen even if my mitochondria can respire. And by doing this it seems like cancer cells revert back to this ancestral cell right that that just cares about itself the antisocial cell. Yeah. Then the the the organism will in the tumor will try to make more blood vessels around it. Right? It’s called angioenesis. So it’s like the the cancer cell trying to decrease energy resistance. It says bring me more oxygen. So it’s kind of like there’s a sort of alien all of a sudden that decides it no longer wants to work with the rest of the organism and that it’s going to be selfish and demand more and more resources for itself and it multiplies itself. Yeah. With equally selfish little aliens. Yeah. And then the body responds by listening to it and giving it more resources. Is that what you’re saying? Why do the blood vessels surround the cancer? Yeah. It’s like it’s the cancer calling for you know more energy. Okay. Yeah. So energy resistance is the product of two things. Is how much energy is being demanded right? Like how much power is being deployed in in the in the tumor for example or in the working muscle. Uh and then how much energy is can flow through the system. That’s like the equivalent of current in an electrical system. So if there’s a lot of demand, right, a lot of power is being generated or a lot of activity is happening like in a cancer cell, but there’s not enough flow to to to support that activity, then that increases resistance. So is there any understanding as to how those kind of cancers are caused? like what what causes that moment where you know you talked about the Wahberg effect what causes that the cancer community used to think that the main driver for cancer was genetic mutations but there’s an emerging perspective that changes in metabolism changes in the way electrons flow through through this energetic circuitry through the mitochondria can actually drive the uh instance of a of a new cancer cell and then when a cell becomes cancerous ditches it its mitochondria it goes back to this selfish state and then it makes more of itself and it tries not to die. Explain that part to me because I was reading about how cancer cells try and evade death. Yeah. The best way to think about this I think is as a a social collective, right? Every cell in this organism uh cares about the same thing which is pres preserving the the life and and the health of the whole being, right? So every cell in in this body is in a social contract with every other cell, right? a cancer cell basically uh gets out of this agreement and says no no I’m going to fair for myself. I’m going to take all the energy I can uh and I’m going to make more of myself and it it goes into you know bacterial mode that happens um sometimes because of mutations and it seems like there there are other causes of this like for example hypoglycemia what’s that high blood glucose right uh diabetes is a major risk factor for developing cancer why is that I don’t think there there are good explanations out there based on like the molecular framework of of disease and you know the the genetic uh mutation perspective um if you look at cancer from an an energetic perspective and it’s I think likely that the increase in blood glucose increases the pressure right there’s more electrons that are being pushed onto those cells to those mitochondria and when you push too much energy on a system that doesn’t need energy it’s like you’re trying to shove you know a lot of of water through a very small pipe something goes wrong yeah something goes wrong some something can break. Uh so the the resistance is uh if you push a lot of energy into a very small you know container or into a a channel that can’t support that then the the what happens kind of physically is an increase in in the resistance to the flow. Uh and then that can lead to the cell trying to protect itself. Uh that’s what insulin resistance is in diabetes. Right? Insulin resistance is a protection mechanism. there’s too much glucose being pushed onto the cell, right? And so that causes this excess, you know, energy coming in. The cell says, you know, too much and and it damages the mitochondria. This excess resistance because there’s too much heat produced, reactive oxygen species, oxidative stress. I was thinking about smoking and how smoking also is carcoenic. It’s cancer-causing. And through the lens of the mitochondria, how could something like smoking be cancer-causing? Yeah, it’s clear that in uh cigarette smoke there are carcinogens. They’re molecules that can damage the genome and cause mutations. Uh it there’s a strong link between lung cancer and smoking, but for all of the other cancers, there’s much less of a a clear connection between exposure and cancer, right? The cancers that that affect and and kill most people, uh we don’t really know, you know, why they come, when they come. uh and it’s clear that there’s kind of a long history and uh the the science behind you know connecting metabolism and cancer shows that obesity and uh high blood glucose and diabetes especially which causes very high you know excursion have a very high spikes in in blood glucose. Those things are damaging to our cells. And what the energy resistance principle says is that biology processes energy in terms of resistance and it makes that kind of computation. How much energy is flowing now? And then how much how much energy demand and how much energy pressure am I exposed to? And if there’s an imbalance then that uh causes damage. Rather than being innocent bystanders, mitochondria are hijacked by cancer. The tumor reprograms them to stop acting like the body’s protective energy factories and starts using them as a manufacturing plant to build more cancer cells. Because of this, targeting mitochondrial metabolism has become a major promising frontier in developing new cancer therapies. Mhm. It hijacks the the mitochondria and uses them to produce more cancer cells. Mhm. H. So a normal cell uh is driven its behavior is driven by the mitochondria. Like mitochondria are in the driver’s seat, right? Mitochondria can basically call the shots. If is the cell to live and divide, right? Or is the cell to contract and remain this kind of cell? Or if it’s a stem cell, is it to divide or remain a stem cell? Uh or is it to die? Right? And cells have to make these decisions all the time. And cell suicide for the greater good is something that happens all the time in our bodies. And that’s why and how we get rid of most cancer cells, right? As far as we understand, you have a cell that kind of defects from the social collective and then the organism has the wisdom to say, okay, this is no longer ours. Let’s get rid of it, right? Because it could become cancer. And most of the time that works well. Uh but what cancer cells can do is say, okay, I’m they ditch their mitochondria and then they start to use them for their own growth. uh and by ditching their mitochondria, they basically immunize themselves against the death that mitochondria could could trigger. So mitochondria have a veto on cell life or death and cancer somehow is able to kind of get away from that. And it’s it’s weird to think about because yeah, the things that are cause cancer or that have a correlation to cancer are things like you know, as you said, like having too much of this stuff here, too much sugar, the white stuff, yes. High blood glucose levels etc. are linked to cancer. And one would wonder why eating sugar in excess is going to increase my probability of cancer. But obviously it points to the fact that it must be doing something to my energy systems which are causing some kind of malfunction somewhere. Yeah. And what the energy resistance principle allows us to understand is why that is and what’s really happening. If you overload your body with excess energy, the body has to deal with this. And in a simple electrical system circuit if you jacked up you know the voltage and the system is is too weak to take this then resistance goes through the roof the transistors start to melt and then the system you know gets gets damaged. The the same thing happens you know in the body if you overload the system with too much energy too many electrons right very direct parallel with the electrical circuit there electrons stuck here on these little glucose molecules. If you ingest this now, it increases the voltage in the body and then if the mitochondria can’t keep up and because they’re they’re not flowing energy because you’re sedentary, you’re you’re not moving um then that increases the resistance, right? And then and they might die or malfunction. Correct. Or things get damaged, right? The the clear connection here is too much energy increase energy resistance. So then the electrons that normally flow smoothly in your metabolism, right, from the food to your mitochondria, then that whole circuit becomes more resistive. And if you’re an electron and you’re trying to go through the the metabolic pathways looking for oxygen and the mitochondrian, but then at every at every point in this cascade, you face resistance. There’s more chance that that electron kind of jets out and and then becomes oxidative stress. Well, then what’s what’s going on with aging? I’ve got two women in front of me and they have two different colors of hair. Now, let’s just pretend for argument sake and for the sake of this uh explanation that this is someone’s hair that’s gone gray because of stress. Um, and this is what she used to look like or he used to look like in terms of the color of their hair. What I found really interesting because it kind of speaks to lots of things that are going on going going on in the body is you’re saying you can actually reverse gray hair without dying it. And if so, what does that tell us about what gray hair is? But more broadly about stress, energy, mitochondria, and everything in between. Yeah. Uh what we discovered is that hair graying is reversible. And and that was surprising because what I’ve learned and what most people learn is that when you age, it’s kind of this linear progressive decline and and there’s kind of nothing you can do about it. Uh but it turns out that if you look on most people’s head, um you can see things like this. This is obviously, you know, this was dyed and all of the hairs were were white and then all the hairs are are are dark. And if you take a hair like this, uh the tip here, right, was inside the body long time ago. This is almost like if you look at tree rings, right? You take a tree and you cut it in cross-section, you see like the rings and then you can say, “Ooh, this ring was uh 30 years ago, right? And this ring is today.” Uh so you can use that to kind of map the history of what happened in the environment of of the tree. You can do the same thing. We all walk around with biological history crystallized in in this hair. And that’s why if you want to know if someone had a drug for example like a month ago or 6 months ago or two years ago depending how long the hair is you can actually use the hair and all along would be you know the chemical signature of what you took. So you can find marijuana in in the hair you know here but not here. So if you if you have marijuana 6 months ago it’s going to be in your hair and you’re going to walk around uh with that trace that physical trace in in your body. He’s got a haircut. And the idea was if we could find hairs on someone’s head that the tip was uh dark, right? And then when you look closer to the body, it becomes white, right? And you would say the hair was young, it was young, it was young, it was young, and then boom, it became old, right? It lo it lost color. Hair growing is a a classic hallmark of aging. Um then we thought then you would know something that something was happening in this hair follicle in this person’s body right that made this young hair become old and then maybe we could understand the mechanisms of the aging process. So this became kind of an interesting scenario and through doing this we found people started to send us hair samples in Ziploc bags you know over the mail uh and we were looking for two colored hairs a a single hair that has two colors kind of like this uh and we found hairs that uh you know head hair, beard hair, pubic hairs that showed the signature. The hair was dark and then it became white or the hair was white and it became dark again. Mhm. So we had physical evidence from like multiple people that showed white hairs can go back to being dark and this contradicted this idea that you know aging is this linear progressive process that we’re kind of doomed to experience without any flexibility. I was one of the participants in that study. I ended up finding five hairs that had this pattern. And when we looked at when the reversal happened, we found that the re reversal happened when I went on vacation and I would go back in those days on annual uh cycling uh training camps. So I would go for a week. Yeah. Where all you do is you bike, you eat, you sleep. Uh energy started to move very differently in my body during that that time. Um, and then when we looked at the hair and we analyze the the composition, the molecular composition, that’s what scientists do. You can take a hair like this, snip the pieces, the white segment, the dark segment, it’s all the same genome, right? Every hair has the same genome, the same genetic material, same food, uh, same physical activity, same everything. Why some hairs are like this or like that, uh, was an opportunity to understand the dynamics, the plasticity, like how life can go from being young to old or old back to young. Uh, and what we found was that the main signal was a mitochondrial signal. And in the white hair, I thought there’s going to be less color, right? Obviously, but also probably less mitochondria, less, you know, some other things. We found that the white hairs have more mitochondria and there was an upregulation of the body, the the hair follicle where the hair was becoming old wasn’t kind of letting go of things. It was doing more. So that means during that period of time you were more stressed and using more energy. When cells become old instead of just dying right they struggle and when a cell has damage in the DNA or the mitochondria not working properly or for some reason they accumulate damage they become old the cell struggles to make more mitochondria and it it tries to kind of compensate and then ends up wasting a lot of energy in the process. So on that hair what you looked at that was gray let’s call it um it had more mitochondria because it was struggling and why was it struggling? It looks like stress hormones can you know make a cell struggle for example cortisol. cortisol. Yes, if you’re a cell, right, and your perspective on the world is pretty simple, uh you don’t have, you know, the senses that, you know, we we enjoy, but you do never let us, you know, siy environment. If cortisol comes and you get the signal, uh it means there’s something out there in the environment that’s dangerous, right? You should be preparing for having to fight or to flight or there there’s something out there that’s dangerous. Our cells evolved to interpret cortisol in that way. Um so, we did an experiment in the dish. We wanted to know how much energy does it cost to worry about the future, right? Or how much energy does it cost to ruminate about yesterday? Mhm. The thing you didn’t do or the mistake you made at work or that conversation that went sideways, you know, with your partner. Uh how much energy is that cost to be thinking about this, to be, you know, engaging your stress system, to be releasing cortisol? Uh so two students in the lab, Gabriel and Natalia did that experiment. They put you put cells in a dish. You give them the equivalent of cortisol. how much energy is going to cost for these cells to prepare. There’s nothing damaging to the cortisol itself, but the cortisol is a signal that there might be something dangerous outside, right? That’s like when you’re sitting down, you get an email, you’re like, I might lose my job, right? Or I might not get this contract, and then you you have this whole stress response. Your heart starts to beat faster. How much energy does that cost? Uh so in cells in a dish, we can isolate that question really well. We found that the stress hormone increased energy expenditure, the cost of life by 60%. So when I’m stressed, I’m using 60% more energy theoretically. I don’t know about you, but cells in a dish. Okay. So there the beauty about like bodies and you know with the mind and you know this complex organism they’re buffering systems, right? So you might I don’t think your energy expenditure increases by 60% if you’re stressed out but it increases somewhat. What is that graph there? So there are two graphs here. Uh the top one is the color of the hair of a single hair from a young Asian woman who was part of the study. And what we see here, this is called the hair pigmentation pattern, the HPP that we we developed in the lab to understand quantitatively bring science to this to hair graying and and reversal. And so what you see here is this hair was dark and then it became white for 2 centimeters and then boom completely regained color. Actually it regained it was darker here than it than it used to be, right? And then stayed dark afterwards. So this is a hair that we received uh in the mail as we were starting to to collect uh two colored hairs. Um and then when we when we saw this, we we had found from a few different people white hairs that had regained color. We’ve never seen a hair like this. That’s dark, white, and then dark. Right? So, I remember holding this hair. I was like, “Oh my god, this is in the same hair. This was incontrovertible evidence that growing of hair is reversible.” And it can be pretty pretty fast. Like this transition here is just a few weeks. This is about one week, right? So, this white hair completely white regained color in just about a week. Um so then we developed an instrument which was a simple sheet on the yaxis the vertical is most stressful thing that ever happened to you. No stress at all. 10 and zero. And then on the x-axis the horizontal was time. Yes. On the far right is now. Right. This is now. This is a year ago. And then we labeled all the months. And then we ask people and we ask this uh lady put a dot on the graph that was the most stressful time in the past year that anyone can do the exercise past year most stressful time. Okay, maybe last March and then you put a dot right in March number 10 and then least stressful part uh zero and then put other like meaningful things that happened that were challenging. So people put dots, you know, along the this last year, then connect the dots, right? The red graph is her dots connected and it correlates perfectly to her hair going gray. Correct. And what happened to her life? She said she finished her PhD thesis and she was jobless, but she was fine. She was happy to be done with her studies and then broke up with her boyfriend. Oh, damn. And her hair went gray. Yeah. Broke up with her boyfriend. She didn’t know what was happening with her life. She had to travel to Europe. There was some family drama. Uh she said these were the la the most stressful two months of my life. There’s a killer question here which is if that remains chronic does that hair follicule go gray forever. Yeah. I.e. if I go through an a stressful period for 2 to 3 weeks and my hair goes a bit gray. As long as I get out of that stressful period as quick as possible, does that hair then return to to black or dark? Yeah. Do you see what I’m saying here? Yes. It seems like and we ran some like fancy mathematical model to understand why this would be possible, why it could happen like now for this hair and then be reversible. But we know, you know, very well if you have a full head of gray hair and you’re 70 years old, you’re not going to regain your color. Yeah. So there seems to what the model the mathematical model suggested is that there’s a window of opportunity, right? where a hair slowly accumulates damage, becomes more and more probably energetically inefficient, right? So there’s more and more energy resistance and then there’s a barrier and then when the the hair hits that threshold now it loses color. It’s done. Yeah. But then if something changes in the body, right, you go on vacation or you start to do intermittent fasting and then there’s more energy available for your dark hair. Now it can be reversed, right? Because you can go back up against that threshold. But then eventually this hair is going to go gray again. And then if you’re way way down like this hair turned gray 10 years ago and you go back up, you’re too far away from threshold to regain color. Okay? So it suggests some threshold model that there’s a window of opportunity for some something as binary as hair color. It’s black or it’s white, right? So there’s kind of a window of opportunity there where where you can reverse gray hair. Yes. I I do want to come back to this hair thing, but it did make me think because you you added a layer of nuance there, which is about the mind. Mhm. Like if I go through my life um with a more resilient mind and you get that bad email and you go and I get the bad email, I go, “Fuck it. Who cares?” Yeah. Am I therefore going to be a way more productive person throughout those 24 hours because my mitochondria are using less energy because there’s less cortisol? Yeah. Based on what we know, I think that’s likely correct. So, it’s not the stress that burns us down, it’s the response to stress. And nothing is free in biology. And for your heart to beat a little faster, if you mount a response to that email, right, you’re burning energy in your heart. And then you’re tensing your, you know, your your shoulder. That’s burning energy. Now, your brain is going into like rumination mode and then this thing and then then it makes you think about your childhood and this and like and then the an the anxiety and then you start to sweat like everything costs energy. So the chain of events is I get the email. It’s a very bad email. Says, “You’re fired, Steven, from the dire. We found a different host.” Yeah. Um I look at the email that goes into my psychology, my mind. I then have a story I tell myself about what that email means for me, my future, my children, whatever. Which then causes a physiological response of like chemicals like cortisol. Yeah. um which goes into my cells, my mitochondria, which then have to work a little bit harder or use more energy, which is ultimately then going to mean that I’m more tired because I have a finite amount of energy per day. Mhm. Is that is that sequence of events I ask about that sequence because it offers me an opportunity to intervene at some point? Yes. Yes. That’s the right way to think about it. Don’t open the laptop or like get a little bit better with bad news. Yeah. or you know learn to be less reactive, right? Or learn to to feel and and um you know sit with be aware of that reaction because the key solution to kind of to to cutting that sequence of event that ends up draining you is to become aware of it. Yeah. Become aware of it. Yeah. Right. uh so you can kind of interrupt this and people who study contemplative practices and and meditation and you know mindfulness approaches I think many of them think this is kind of the key right the the awareness the somatic awareness or introsception so if you feel into your your bodilies responses you become free of do I mount a response is that needed now or not there’s different types of stress right there’s like the acute stress which is just you get the email you feel a little bit of a spike but 5 minutes like you’re fine. Y and then there’s the more chronic type of stress where you’re waking up every day with the same feeling of stress deep inside you for many many days in a row, many weeks in a row. Um I hear that acute stress isn’t all that bad and it’s very normal and useful, but it’s this chronic stress that can cause a lot of damage. Yeah. And I think that brings us back to the concept of how is energy flowing through the body. And if it flows with not enough resistance, you can’t survive. But if there’s too much resistance, then you you get drained. How do I think about this resistance thing? Because I’m really struggling with like understanding it. Maybe one good example to to frame this is exercise. Yeah. Right. When you start to exercise, there’s increased resistance in your muscle, right? Your muscles are contracting. So there’s a physical resistance there, but there’s also energy resistance. So the the energy is trying to flow through the muscle and then there’s you have mitochondria. If you have just a few mitochondria and the muscles are contracting really hard like you’re running, you’re sprinting, right? You’re doing interval training. Um, now the mitochondria don’t have the capacity to flow as much energy as the muscle is asking, right? So that imbalance of demand to flow capacity. Now the the product of this the demand divided by flow capacity is resistance. Okay? So if you demand a lot of your muscle because of your your your sprint uh but you don’t have a lot of mitochondria right it’s going to feel terrible uh and then because the resistance creeps up and then your muscle you know becomes really hot and then eventually there’s inflammation uh and then it burns and and then it’s uncomfortable uh but then so that’s like an acute bout of of energy resistance. What happens with exercise is once you recover right the benefits of exercise don’t happen during the exercise they happen after during the recovery. So if you recover now you you’re the muscles are relaxing and you’re resting eventually you go you know for you go to sleep. Uh it’s the in during the decrease in resistance now the cell says next time this happens I better be ready. Like this was really uncomfortable. There was too much energy shoved into a system that couldn’t take it right. Right? So, I need next I’m going to make more mitochondria. So, that that’s what happens if you go from being a sedentary couch potato, right, to training for a marathon. You can double the amount of mitochondria you have in your muscles. And that’s the system feeling the the rise in resistance like I don’t have the capacity to flow that much energy and then adapting for this for the next time and next time I’m going to be ready. Let’s make more mitochondria. So, that’s probably what where the benefits of exercise come from. this spike in and and why stress is is not a bad thing intrinsically, right? If you have a spike of stress, it stimulates the process the the the it stimulates the body to put in place things that in the long run makes you more efficient, decreases your resistance. Then you can go through life with with less resistance. Coming back to this gray hair thing. So if if we consider gray hair, my hair going gray to be the last domino that fell. So like the symptom y then what is what are the what is the first domino and can you walk me through the sequence of events because one would assume that if I understand that sequence of events I can also understand how to then reverse it how to kind of take I got a couple of gray hairs now and I actually anecdotally do think weirdly now you’ve said this that I have like gray hair flare-ups where I’ll go I’ll you know go through a couple of weeks or months of doing something and I’ll look in the room like what I have 12 now I’m being generous there’s more like 25 I I have 25 now. In terms of those dominoes, the symptom is gray hair. What is the first domino that that falls? And what is the sequence of events that leads to the gray hair in the follicule? So there’s a finite energy budget and then what the organism does is it allocates energy in different places like a business, right? You have this budget. Do I put more energy here? Do I put, you know, more resources here? If so, I need to take resources away from here. Right? So as stress happens in your life, it pulls energy away from some of the things that keep you young, right? So there’s uh there’s a kind of a hierarchy of energy needs in the body. Not everything can be prioritized the same way. Do you know Maslo’s hierarchy of human needs? Yeah. Yeah. So Maslo’s insight was uh Oh my god, I just freaked out. My hand reached down and I just felt someone’s head. It was just I was like acute stress response. Yeah. I just Yeah. Caught us off. Sorry. Maslo’s hierarchy of needs. Yeah. So there’s there’s a hierarchy of energy needs in the body that’s works similarly to Maslo’s hierarchy of needs. Maslo said for a human being to be fully realized first you need to have safety and food and shelter secured. Right? Once you have this and you feel this is kind of covered in your life, then you can start to think about building relationships with other people, right? Loving relationships. Once you have this settled, now you can start to think about building your skills, right? Like becoming really good at something. Uh and then once you have this covered now you can devote energy to the more frivolous things like spirituality what do you call self-actualization and kind of becoming your best self flourishing. Uh so he saw this very much as uh this is this needs to be covered uh and when things get really hard and there are constraints on your life the first thing to go is the top of the pyramid right your meditation practice or the long-term type like I’m going to be a better person no like I need to make sure we can put food on the table next week right um so this hierarchy of of human needs I think aligns with hierarchy of uh of energy needs in the body and as far is the importance of hair color goes, it’s pretty low on the hierarchy. So, as the body gets older and you have more and more cells in the body that start to uh be less efficient, right? their mitochondria working a little, you know, less efficiently and uh and then there there’s more inflammation in the body that’s costing energy and uh there’s more worries about, you know, professional obligations and all of these things kind of stack up and steal energy away from the things that are there. We call them growth, maintenance, and repair. These are like the anti-aging processes in in the body and those need energy, but they’re not as important as, you know, facing the stressor that you think is life-threatening. Now, so if there’s a lion chasing me, my body is going to commit all the the energy I have to getting away from this lion. And it might say, “Listen, Stephen, we’re not going to repair the skin next to your eyes. you’re going to get a couple more wrinkles and we’re not going to make your we’re not going to commit energy to making sure your follicles in your hair produce black pigment or whatever. So, I would then look aged. I would look older. But that’s because all of my energy has been going through something else which my body considered to be a high priority. Correct. Which also brings me to I guess the famous uh what we always talk about with presidents because presidents go into office often with dark hair and they come out with gray hair and usually one does not age that quickly in 8 years. We see the same in the Premier League with football managers. They walk in on that first day they look very spritly and energetic and 2 years later they have gray hair, bags under their eyes, wrinkles and they look like they’ve aged 10 years. So, you’re telling me actually that the the real secret to anti-aging, if there was one, is this is the proper allocation of energy.

    So, if you don’t waste energy stressing out about the future and the past, and you can spend more time in the moment not being overly reactive to things, which uh is kind of a lifelong effort, then more of that precious energy can go towards anti-aging. Can I also pull more energy in the top? Like, can I just if I get more energy, does that mean that there’s less likelihood that we’re going to run out of energy when it comes to my hair follicles being black or gray? Yeah. The thing is, it doesn’t look like we have the flexibility. Like, if you want to have more energy and you want to age more slowly, uh, eating more does is not going to give you more energy. So, is there anything I can do to have more energy available? Uh, you you can become more efficient. I can become more efficient, but I can’t put more in. No. Hm. And how does one become more efficient then? You know, you said about stress. Okay, I’m going to live a less stressed life. Yeah, it seems like there’s a few things that we know makes organism more efficient. One is exercising. Okay. Right. Because when you exercise again, you’re increasing energy resistance uncomfortable potentially. You’re damaging things, right? Because you’re you’re uh increasing what we call dissipative losses, right? Oxidative stress and all sorts of things happen during the the during the exercise, but then when you recover now, the body’s like, “Next time this happens, I’m going to be ready.” And the process of getting ready to to go through a high resistance, you know, gym session is that you make more mitochondria, right? your muscles get bigger and stronger and your heart becomes more efficient and your arteries, you know, become more become softer and you develop, you know, the the confidence that you can do this well. Um, and then it becomes rewarding. You, you know, it becomes enjoyable. So, all of these things now that you’re off the gym session, right, you spend an hour in the gym telling the body, “This is what we’re going to do in the future.” And then the body’s like, “Okay, I’m going to get ready.” if there’s a fixed energy budget, the only way really to to get ready for this is to become more efficient. So by having more mitochondria, by having a more fluid um and kind of flexible cardiovascular system and uh by putting in place all of these changes, decreasing inflammation, right? All of these things make more energy available. It decreases the energetic cost of doing the activity and then there’s more energy available for anti-aging, growth, maintenance, and repair, vitality. So, I suspect that’s why you burn more energy when you exercise, but you feel like you have more. And you don’t actually have more. The feeling that you have more energy is simply energy flowing more smoothly through this thing. It’s more efficient. I’ve got more mitochondria. Yeah. Okay. What What else? What about food? You know, I’ve got uh I’ve got coffee here. I’ve got some alcohol here. I’ve got the sugar.

    what I consume, how does that impact the efficiency of the energy flowing through my body? Yeah, great question. Uh alcohol, what we know about alcohol is that as we talked about earlier, nothing is free in biology, right? So, if you put something in the body that shouldn’t be there, effectively a toxin like ethanol, which is what’s in there, uh it’s going to cost energy to get rid of it. So there are detoxification systems in your liver primarily that takes alcohol, breaks down the molecule and then you can pee it out, right? Or metabolize it for energy even. Uh so there’s a bunch of of energy in ethanol, but when you take alcohol, it doesn’t give you more energy. If anything, the next day you feel like [  ] because what happens is you you waste energy degrading the alcohol, right? and and even though it’s a net plus, you’re putting calories in the machine in the body. Uh but uh what ends up happening is you burn energy getting rid of it. So there’s a a cool study where they brought people in, they gave them a bunch of alcohol, they’re you know effectually effectively drunk and then they measured how much energy are they burning and you can do those kind of studies. We we’ve done those studies in the lab in a small room. You put a human being and then you just measure how much energy does it cost for them to stay alive, right? Then you ask them to not do too much in this smaller room. They’re just sitting down reading a book. Um and then then you can ask them, “Okay, now drink this alcohol.” And then you measure, you look, you minute by minute they drink the alcohol and then you start to see, oo, it climbs up. So the alcohol, even though you feel relaxed inside under the hood, the body’s like burning energy to get rid of the alcohol. And other toxins probably work the same way. You know, pesticides or kind of the things we eat that we shouldn’t be eating. The reason why those things might be bad for our health maybe because they they steal energy away from you know a growing body for example uh there’s good data in South America children who are exposed to more pathogens right there’s no sanitation they walk barefoot they they eat stuff you know that’s not clean and um they have more pathogens uh in their gut right there there’s more uh viruses bacteria and parasites uh it costs energy to fight those things off. That’s why you feel like [  ] when you’re burning when when you’re fighting a flu for example, right? Your immune system, your immune cells are like, whoa, you know, virus like COVID or, you know, any, you know, seasonal flu virus. The immune system goes into overdrive to kill this virus and get rid of it. And then that the immune system steals energy away from the brain, from from your mind. And then you feel like ah everything is so difficult. You just want to be in bed over covers. you feel cold, which is strategy to basically save energy. So all of the what’s called sickness behavior, right? All of those features of your behavior, you become asocial, right? Your skin is more sensitive, so you avoid moving. Uh it’s like all of those features can be understood as energy conservation strategies, stressors, alcohol, parasites, all kind of have this increase the cost of living. Uh and then because there’s a cap on your energy budget, uh then that energy needs to be coming from somewhere else. And if you’re in those states for long periods of time, you’re in a chronic state of um I guess like energetic distraction is the way I’d think about it. That’s that’s a cool way to think about it. I was thinking about it. I was thinking about it like if you you my body has an army of 10 soldiers and usually those 10 soldiers are like at work doing the things that I need to do to survive and grow and flourish. And then when I have one of these, I don’t know, some sort of toxic substance comes into my body, you’re basically saying that four of those soldiers have to be reassigned to go deal with this invader. And so now I only have six that are focused on everything I need to flourish, which is why I probably feel [  ] sometimes. Exactly. Um, and what if if there’s only six working on my, you know, fundamental requirements to flourish, then some of those things are going to have to give way and I might end up with gray hair and I might end up with wrinkles or maybe my brain won’t function the same. Maybe a disease, you know, my immune system won’t be taken care of in the same way. Yeah. Immune system won’t be there clearing the cancer cells, for example. Um, and the repair processes that happen all the time in the brain, right? clearing out proteins that you don’t need, uh repairing dam DNA that’s get gotten damaged, making new mitochondria. All of these processes happen like every day. Every day you go through a little phase of getting rid of the things that don’t work too well to make more of the things that work well like mitochondria, quality control, it’s called, right? So there’s this quality control cycle. Old mitochondria that don’t work too too well anymore, they get degraded. It’s called mphagy. Autophagy is selfeing. Mphagy is selfeing of the mitochondria. So when a cell, for example, is is hungry. If you pull energy away from the cell, the cell goes into a mode like, oh [  ] I might run out of energy. I need to be really efficient here. So let’s get rid of those mitochondria that aren’t really contributing their share. Uh, and then I’ll have just the best functioning mitochondria, and then when food comes back on board, the cell makes more of the better ones. It made me think of Alzheimer’s and dementia, weirdly, because I don’t really know a huge amount about Alzheimer’s and dementia, but I know that something clearly goes wrong in the body that produces these plaques and and you know, you often hear that there’s lots of things we consume or do that increase our probability of getting Alzheimer’s and dementia. So, is that at all linked to the same sort of like energy distraction? It’s been long believed that the plaque right that you’ve heard about uh amaloid plaques and tow tangles and there’s kind of this idea that the brain accumulates proteins and it’s those proteins that cause Alzheimer’s. I think that’s what most people have heard and what most people believe because it came from you know white coatwearing scientists and university professors. Um that is not the truth. And what is more true is and and let me just say why it’s not the truth. You can have people in their 60s and their 70s and their 80s zero protein deposit in the brain. We can image this now pretty well with neuroiming. You can have people zero protein deposit in the brain and they have full-blown Alzheimer’s and dementia. And you have the other extreme people with loads of amaloid plaques and towangles completely normal cognition. So those extremes really tell us this hypothesis this amaloid you know protein aggregates in the brain as a driver of dementia and neuro degeneration is not correct. Uh what we know happens energetically in the brain is that initially in the early stages of Alzheimer’s there’s kind of an increase in energy demand in the there’s specific brain regions that tend to be more affected and some people not not all people tend to have those protein deposits. those regions start to burn more energy. This is early phase, right? And then at this point, probably this is the brain trying to cope, right? It’s like something’s not working great, but it’s working harder, right? Like with the gray hair. Yeah. Exactly. And then over time the those brain regions become hypometabolic and then that’s when you start to have symptoms. What does that mean? That’s that’s when people start to have memory issues. And uh hyper metabolic hypom metabolic. This is hyper metabolic is kind of this energy distraction you were talking about like there’s more energy being burned here. Normal metabolic is you know you use 100 units of energy for the brain and this let’s say this brain region 100 units of energy is what this brain region needs to just sustain normal healthy functions. Uh if there’s a problem with the mitochondria or if there’s a problem with you know the cell communicating with the synapses right the cells talk to each other through these things called synapses. uh if there’s a problem now the the that part of the brain is going to need to do more work to compensate uh and then we know something happens with neurodeeneration and Alzheimer’s is inflammation neuroinflammation that basically means there are some cells in the brain that are trying to heal the brain and part of that healing process is kind of a stress response locally and then that stress response leads to the secretion of little proteins we call cytoines and then it’s basically those cells saying something’s wrong. We need to fix this. So that costs energy. So you have those cells that get activated. They they secrete those proteins to say please help. You know the we need to reestablish homeostasis. We need to reestablish normal healthy balance. But that process of reestablishing of healing costs energy just like when you’re post exercise your muscle invests energy to to become stronger. So in that kind of early phase hyper meta metabolism is when you spend more energy hyper uh function some people have called it and then eventually it seems like those brain regions get tired out and then they become hypo metabolic so they burn less energy. So if you look at the brain of someone with Alzheimer’s, there are these regions that are that burn less energy and energy is so central to everything including cognition, right? In order to have an idea and to be conscious of that idea, you need to burn energy. So the the brain kind of burning less energy in later stages kind of reflects this lack of function. You know, the the it’s difficult to remember, you know, old memories. It’s it’s remembered. It’s difficult to to make associations. it becomes difficult to plan in the future um and to regulate your emotions and you know a lot of people with dementia end up having kind of mood issues. They become really depressed and is this is this why they call it type three diabetes because I’ve just heard that phrase quite a lot recently. Yeah. And so my hunch is that Alzheimer’s and dementia more generally is a disorder of energy and specifically it’s a disorder of you know increased energy resistance. So there’s type three diabetes comes from the fact that when the brain gets sick, right? And symptoms of dementia start to appear like loss of memory and mood and depression and that constellation of symptoms. When you look in the brain, it’s burning less energy, but it’s also harder for glucose to get inside the brain. It’s less efficient. It’s so there’s yes a loss of efficiency but an increased resistance, right? or a decrease in conductance for energy for glucose for example to get inside the brain to be processed and and be used. And why might that be? Because you’re pushing too much glucose on the system. Oh, okay. If you load up the system all the time with with glucose, with sugar in the blood and glycemia is high, you have diabetes perhaps. This is all the time like pressure pushing energy onto this the system that’s like really delicate and it’s not like jacking the the voltage on your lamp that eventually you know is going to catch fire. uh we are a slow burning fire right like the inside of our our cells you have the electrons flowing and when there’s sparks flying it damages the mitochondria it damages this damages that and that increases that’s what aging is aging the the most basic mechanism of aging including brain aging that leads to Alzheimer’s is the accumulation of a little damage little mutations little defects little imperfections and as the imperfections accumulate the system becomes less efficient insulin resistance basically And diabetes refers to the fact that muscles but also the brain can has the capacity to say I I can’t anymore. Like glucose too much for me, too much resistance, too much, you know, damage that I that I’m exposed to. So if you’re a muscle cell and you want to protect yourself against this excess energy pressure, right, from the glucose, from the from the electrons, uh you can become insensitive or resistant to insulin. So then you you take the the receptors that are sitting on top of the surface of the cell, you pull those out, right? So then the cell no longer is sensitive to insulin. So then the body’s like whoa, like glucose is way high. What you a normal healthy body releases insulin, floods the blood, insulin goes to the surface of uh of your muscles and then says take in the glucose because there’s too much glucose in the blood. It’s we’re going to damage the brain, we’re going to damage the eyes, we’re going to damage the nerves. So muscle please take in that glucose. But when the muscle is overwhelmed and the mitochondria are starting to be uh you know at capacity uh in terms of how much energy they can uh resist and and and flow then they shut down the valves right so the muscle cells become insulin resistant and then glucose intolerant and that protects the mitochondria in the muscle cells. Uh but then gluc blood glucose uh starts to increase. So the next step in this cascade is well if there’s too much energy and circulation too much sugar too much fat what what can we do with this and that’s where fat stores you know adeposity uh comes in so obesity is a protection mechanism against excess energy resistance one way to think about this hypothesis that dementia Alzheimer’s is linked to an overflow of glucose let’s is to look at other civilizations or um I don’t know tribes that had the tribe in Africa who don’t have a lot of glucose. Do they still get Alzheimer’s and dementia? I don’t know the literature on this uh but it’s clear that people who if you if we look at what makes you more likely to have Alzheimer’s what makes you less likely to have Alzheimer’s all the things that make you more likely to have Alzheimer’s contribute to increasing this energy resistance right too much sugar in the blood diabetes physical inactivity right if you don’t move energy doesn’t flow to your mitochondria so it just stacks up accumulates and and the things that protects the brain protects you against Alzheimer’s and dementia or things that let energy flow, physical activity, uh not eating too much, especially not eating too much sugar, uh and and then ketones. There’s new, you know, data now showing that ketones can, uh, you know, enter the brain and be metabolized more easily and can even kind of improve cognition. And the ketogenic diet, which I know you’ve tried, many people report more energy on the ketogenic diet. It’s not because you eat more calories. It’s because those uh electrons that are stuck on ketones instead of being stuck on glucose can flow more more easily. And those ketones are made by mitochondria in your liver. This is a really beautiful story of this the sociality of mitochondria and the organism. The liver mitochondria is where ketones are made. If you eat like fat, right, avocados and oil and and meat and uh butter and uh those fat molecules and go in the liver and then the mitochondria in the liver take those fat transform them into ketones and then put the ketones into the blood. The kidneys also do a little bit of this and then the ketones go to the brain and then they feed the mitochondria in the brain. So you have mitochondria in the liver talking and feeding mitochondria in the brain. And the path for a ketone to go from blood to mitochondria is much shorter in terms of number of enzymes, number of resistors, if you want to think about it energetically uh than for glucose. That path is very long. The ketone path is much shorter. I just want to make sure on that point that I don’t misunderstand because you know it sound it could have sounded like you’re saying that too much energy might cause Alzheimer’s but actually you’re saying you’re not saying cuz I think of ketones as energy and I I’m I’m shot in you know ketones all the time. I don’t want to flood my brain with energy so that you know malfunctions gets Alzheimer’s. It’s it for some reason it’s really hard to overwhelm the brain with ketones and with ketones or overwhelm the body if you eat fat. Like it’s it’s very easy to feel like I’m full. I’ve had, you know, a good enough meal. If you bring sugar into the picture and you mix sugar and fat now things like taste so good and there’s like an extra reward and a lot of people eat for different reasons, not just because they’re hungry. That’s because it’s so rewarding to eat something fatty and sugary, especially the the sugar part. then you you lose regulation and and that’s why I think the GLP-1 drugs are are so powerful because they they address the problem where it starts like how much food are you putting into the system. Yeah, I I did look at the stats there on the tribes in Africa and it says when researchers study indigenous groups such as the Hadza hunter gatherer tribe in Tanzania or rural agrarian populations like the Euraba they find that Alzheimer’s and vascular dementia are exceptionally rare. Mhm. which again means that it points to western diets, western diet, western lifestyles, behavior. You know, these people move all the time. Um, and they don’t eat too much. Um, most of them don’t need to kind of rely on their fat capacitor. They don’t have excess energy to just store away. And for for some people, there’s congenital leanness, right? Like you’re you’re born lean and you’re g like you can’t put on fat if you eat too much. the the high sugar or high fat just accumulates in the blood and then it it gets lodged in ectopic ways. So in the it gets lodged in the muscle or in the liver or in the brain um and and then that causes damage because of you know this like excess energy pressure and then the system overheats skinny fat. Skinny fat. Yeah. And that stores it near around your livers and stuff. What’s that called? That fat inside you? Visceral. Visceral fat. And the visceral fat is linked to increased inflammation and it’s linked to a bunch of diseases. But this is just a symptom like the increased fat. And I think the reason why obesity in general we say obesity is bad is because obesity reflects a deeper state, a more important state with which is this increased energy resistance. Like there’s too much energy in the system and the system can’t flow it. Like the mitochondria can’t keep up. So to protect themselves, they store that and store that away and and then uh then then you become obese. If you’re going to take tips from anyone on how to stay focused and high energy, let it be from the greatest pound-for-pound fighter of all time, the guy they call Johnny Bones Jones. John is a coowner of our show sponsor, Ketone IQ, alongside myself. And when you hear why, it probably makes a lot of sense to you. When he’s training or fighting, he needs high quality, steady, laser-like focus without the crash. And ketones give him exactly that. And unlike caffeine, ketones don’t stimulate your brain. They fuel it. So your brain actually loves ketones because it runs on them much more efficiently than anything else. And right now, Keton IQ is giving away oneofa-kind pair signed MMA gloves from Jon Jones himself and the upcoming gold medal wrestler he’s coaching called Gable Stevenson. They are very, very rare. And if you want your shot at winning them, go to ketone.com/stephven to enter to win. No purchase necessary. Terms and conditions apply and you’ll also get 30% off your first subscription order, exclusive Ketone IQ merch, and of course, your shot at these signed gloves. You guys know that I only drink one type of coffee these days, and it’s called Cometia. If you don’t know the brand, they flash freeze coffee at the perfect moment to lock in all of the amazing flavor. They’ve done something incredible. They’ve gone all around the world and they found the most delicious coffees from all of these places and they’ve created a world mug competition box that you can buy. So if you want to try coffee from Honduras or Panama or England or the USA or Italy or France, you can then order that particular coffee on subscription to come to your house. No machines necessary. Not only are they our sponsor and a company I have invested in, it is the only coffee I drink now. Actually this morning when I came to work I put a contier one of these red ones which is another one of my favorites from France. If you want to try your own contier they reserved a certain amount for diia listeners just go to contier.com/d

    and you can get $20 off if you use the code dac at checkout. So on this point of food then fasting, autophagy, all these words that I’ve heard. If you were giving me advice on everything you know about how to create a body that is very very efficient in how I deal with the energy that I have. What advice would you give me as it relates to eating? Develop that awareness of what your body needs. So when I think about how I eat, I don’t think about, you know, my weight or my body. I think about how am I feeling and do I need more food, right? Am I like depleted or uh am I tired and exhausted because there’s too much food on board and my organism is like struggling to keep up with this excess like friction or excess you know energy pressure and on my brain on my on my mitochondria. So I think about it from the perspective of my mitochondria. What do my mitochondria need? Uh and in general it’s much harder to uh you know deplete the mitochondria like not eating too much. So if you’re thinking about okay there’s this food there do I snack do I not snack uh generally eating too much there there are clear consequences to this like it increases the resistance or the friction in in your mitochondria not eating enough is typically innocuous for most people because we we have stores don’t we of glycogen and we have stores of glucose in our body in our muscles anyway so if we were running low then our our body can go get some fat metabolize it exactly make ketones make ketones Yeah. Yeah. The most people have enough energy on board, right, in the form of fat, some glycogen in your muscles and your liver, uh, to live at least a month. I mean, I’m I’m a big big fan of survival documentaries. And one of the most remarkable things you see in survival documentaries, I’m even thinking about some that I’ve watched, is people can survive for seemingly months without eating anything, and they can’t survive long without water, but they can survive for months without eating anything. um because their body will start to kind of go into its reserves. Yeah. And break down muscle and all these other things. Yeah. Yeah. The record is the world record for not eating is over 300 days. Wow. Irish man. Um and he lost I forget the exact numbers. 250 lb 300 lb. What does this say about hunger? And also what does it say about this society we live in where we have some people have like five meals. Some people basically just eat from morning till night, you know? Yeah. I I think a lot of us eat not because we’re hungry. I think a lot of us as have learned to eat to to subserve some other need and eating is quite rewarding. It taps into the same systems, you know, as gambling and um kind of connecting with other human beings. So, we know some people eat emotionally, right? When they’re stressed out, they they they eat more. And um so I think hunger is is something to be skeptical of because there are many pathways that I think kind of converge on hunger like if you feel sad you feel like bored um hunger will kind of get you out of boredom because of the salt because of this especially if you had salty sugary things around uh it’s a rewarding thing that will get you out of uncomfortable other uncomfortable sensations. I think most of us overeat. That’s um a good general assumption to make. You’re probably overeating. I think I probably am. Um it’s harder to overeat if you restrict your eating window, right? And that works really well for some people. Um like eating, for example, a very severe kind of window would be 2 p.m. to 6 p.m., right? So you eat for 4 hours and you kind of put this around dinner time so you can be social with your partner or something like that. Uh that tends to work well for a lot of people who have been in the habit of overeating. Um and my dad, you know, still thinks to this day, he’s 69 now. Um that breakfast is the most important meal of the day. That’s what he learned when he was a kid. And he wants to believe that this is true. I don’t think it’s true for most people. And especially if you’re in your 60s, 70s, right? Like metabolism changes. And if you’re always eating you, the body never goes into this state of I must be efficient, right? And then if you go into that state of I must be efficient, you accumulate poorly functioning mitochondria and then there’s more friction, you know, in your whole body. There’s more inflammation which is a signal of that energy friction or resistance and then you don’t feel as good, right? You don’t feel you have as much energy. So many people who go from eating three meals a day plus or minus snacks to like intermittent fasting, they just say, “I’m going to eat whatever I want, however much I want, but just in those 4 hours or 6 hours.” Most of those people uh have a lot more energy. They experience right that they have more energy. It’s not because there’s more energy in their body. If anything, they’re putting fewer calories in the body, but the way energy flows now, it flows more efficiently. And we don’t perceive the amount of energy. we perceive the flow energy or the transformation of energy. And I was just reading there that it says that this idea that breakfast is the most important meal of the day came from an advertising campaign that was designed to sell cereal and bacon. Um before the industrial revolution, breakfast wasn’t a heavily scrutinized meal. People often just ate whatever was left over from the night before or they ate a quick heavy meal before going out to do physical farm labor. But as people moved into cities and took sedentary office jobs, those heavy, greasy breakfasts started causing widespread in ingestion. ingestion. Enter Harvey Kelloggs. Yes, that Kelloggs. He ran a famous health sanitarium and believed that a clean, light, grain-based diet would cure ingestion and improve overall health. He co-invented cornflakes and he and other cereal pioneers pushed the narrative that a healthy cold cereal breakfast was essential for a productive day. And your dad bought it hooklineed sinker. Yep. I mean a lot of people did. Everybody did. And and I did until recently until I started to like feel into this. I would have this big bowl of cereals. That’s how I grew up as well. And then I would feel like this low like this um you know low energy. And I think now I understand why because I was overloading my system with way too much kind of rapidly available sugary energy that I didn’t need. Uh and then the body needs to find a way to handle this. Either you get fat, which I can’t do. So then it goes kind of into my brain and then makes me feel lousy. So on this point then just to close off on this diet question, if I want to feel really really optimal on a given day, I probably do want a smaller eating window and I probably want to eat just what I need and I want to not overeat. I don’t want to undereat, but I don’t want to overeat. If you undereat, you’re going to pick it up tomorrow. I’ll pick it up tomorrow anyway. So, I’ll be fine tomorrow. But the worst thing is overeating today, which is going to impact my performance today. Correct. And food is one thing that influences where energy goes in the body, how it flows. Um, and just maybe to close the loop on that example, like when you’re sick and you’re fighting an infection. Yeah. I had a a beautiful opportunity to understand, not just under understand to experience this one day. It was New Year’s Eve, uh, 31st in the evening, and I start to feel like a little scratchy throat. I’m like, “Oh, I think I’m getting sick.” So, I I go to, you know, the the evening dinner. I didn’t cough or anything. I I don’t think I was contagious, but I just could feel right like something was was coming up. I felt terrible. I was had started to have like full-blown flu symptoms. went home early like 10 900 PM um and then I went to bed. It was horrible night hor I felt I was in pain and then my I had like massive fever. I took a bath a warm bath to help my fever kind of you know go up so that I could fight the high fever stimulates your immune cells and weakens the virus. So it’s a it’s it’s usually a good thing. Um, and then next day I was out and I was so depressed and I was like, I should write about this. I’m writing a book on on energy and energy constraints and like the the division partitioning of energy and and the body. I was like, I should write about this. This is so interesting. My immune system is in full-blown defense mode. And it’s not like I I was like I could feel my heart. I’m wearing this aura. my heart rate was like 110 at at at rest instead of being like 60, you know, normally. So, there’s all of this energy flowing through. It’s like, wow. Like, my metabolic rate objectively is higher. We know this is true from from, you know, good studies on that. When you’re fighting something, you burn more energy. Um, yet I’m feeling completely drained, right? So, it’s not like the amount of energy that’s flowing through that I should feel more energetic. the my immune system in that moment uh was draining all my energy drain sucking away my energy from you know from my from my mind from my brain perhaps um and I remember thinking it wouldn’t be a whole lot of energy if I just pull my laptop like prop myself on the bed and then start to write what I’m experiencing in the moment right like the uh and but I couldn’t muster the strength it’s like what what the [  ] like why would I care I couldn’t care right and this is the stuff I care about on a daily basis. But in that state of my energy being disrupted, I couldn’t care about this. And then I started to think about work and about, you know, the the lab and about uh, you know, family things. I was like, wo, it’s my whole life feels so different. I don’t care about anything. Yeah. I don’t care about anything. I just I’m just trying to [  ] survive. That’s so interesting cuz I can relate so much. Yeah. I mean, but everyone has been through like a difficult like you when you’re really sick or when you’re really stressed. Yeah. or just anything that’s all consuming like that. Exactly. That’s like Maslo’s pyramid, right? The top is squished and you’re like survival and like where where did I go? Where’s where’s Yeah, I remember that. So, I was still me, right? I was still Martin, but I I felt completely different. The quality of my of my mind, the quality of of my intention was like completely different. I was just trying to survive. I didn’t care about anything else. So, that episode went on for like two days or so. through. Day number three, I was able to take my computer and like start to feel again the purpose. But it was so interesting that just the what what it felt like when I was able to write about it and really feel into it. It felt like I was diffused energy like the light for example, right? Is a form of energy. You can have a laser. And the difference between a laser and an incandescent light bulb like an old style filament light bulb is not the amount of energy is the the way the energy is patterned. And in a laser you have every photon that are kind of in phase with one another and then there’s a coherence to it, right? And it’s the coherence that gives a laser its power. Uh it’s not the total amount of energy. the same amount of energy if you put in an incandescent light bulb. Now it’s the same energy, but it’s diffused, right? Every photon is doing its own thing. They’re all going in all over the place. And then if you want to look at how far can these photons go, right? How far can my mind go? Caring about things, the diffused energy doesn’t go very far. Uh but the the laser can go super far. So my mind had become like a diffuse incandescent light bulb. I the two things came to mind when you said that. The first is in my previous company because we were a startup fast growing we had cash flow issues cash making sure we had enough money coming in from our clients whatever to pay our staff was always a problem for anyone that doesn’t know um when a business is growing quickly it’s usually spending more today than it’s receiving in. So even if you’re you’re growing from like 1 million to 6 million to 12 million to 25 million or whatever as we did you you still have a cash flow problem. And there would be times when we’re nearing the end of the month and months months in a row and I had the same cash flow stress. I couldn’t pay the team. They they always got paid. They never knew. We always figured it out. But what I’d notice is in those moments of really really high stress sometimes, not always, but there were periods where I lost motivation. And what I meant by that is I literally as a 23 24 year old like CEO of all these hundreds of people, some of them old double my age, I basically hide at home. And what I mean by hide at home is like I didn’t have the I lost purpose for this [ __ ] business. Like I I’d wake up for it might last a week or two weeks and I just didn’t have the purpose, the quote motivation as they call it to like go out and be a leader. And now as you say, I go, “Oh, it was because I was stressed.” And it would last for when the cash flow issue would resolve my motivation, my purpose, the reason why we’re doing this zoomed back into focus. And I think that’s really important because you know we do have a lot of entrepreneurs watching the show and they’ll beat themselves up sometimes because they lose motivation and as a founder and as a CEO it’s you feel so guilty that you the the source of motivation and inspiration leadership for this group of people. You could lose it but now I understand what it was. Now I understand that I was at like an a chronic well uh yeah a bit of a chronic energy deficit in that moment. Yeah. The other thing actually made me think about as well when you you said about this diffusion of energy. It actually made me think about businesses and OKRs and goals. Yeah. It made me think about if you take 10 10 people in a startup and they’re all really really focused on the same goal. They are way more successful. But sometimes you don’t have a clear goal and you’re all pointing in different directions. Yes. So there’s incoherence. There’s incoherence. Yes. Yes. But you need to be a laser. And this is why OK is so important because you can point all the energy at the problem. This is traction. Yes. Towards a particular goal. This is what purpose does. Purpose focuses energy. And I think the reason purpose is so powerful, right? And why you need to have that, right? To to feel it. I I want to say like you have purpose is it kind of becomes this must find my purpose, you know, must like I’m on a a spiritual journey to find you out and then you’re in. Yeah. Exactly. Uh but when you uh somehow find your yourself in a place where you feel like those things, you know, that are in your life are meaningful, right? And that the path you’re on is purposeful. I think what this does is it brings all of your energy that might be diffused like a light bulb and boom, it brings it like a laser. And then you can go that distance, right? You can go through that half day without eating. You can go through that month, right, where it’s like you have all all of these meetings and it doesn’t feel as difficult as it would if you were going kind of all over the place. Focus, I think, brings our energy into a coherent state. And then it feels like coherence, right? It feels like I know what I’m doing this. then it becomes very easy to say no to this and to say yes to just the right thing cuz there’s this coherence not just energetic coherence that you allows you to do more with less energy uh but also this coherence of mind right and and maybe of spirit if we want to go there um I’m going to ask the team to play a clip it’s a clip of Kevin Olirri talking about this idea of signal and noise and he’s referencing his experiences with um Steve Jobs who he used to work with and also Elon Musk look how wildly successful he was. But here’s why. There’s a concept that he understood that very few people focused on back then in the early 90s of signal to noise ratio. What was so brilliant about Jobs that I tell every CEO now, and I don’t care if you’re an S&P 500 CEO or you’re just starting a business, his vision of Signal was the top three to five things you have to get done in the next 18 hours. Not your vision for the business next week or next month or next year. Just the next 18 hours you’re awake. You’re going to get those three things or those five things done that you have deemed critical for your mission. They must get done today. Anything that stops you from doing that is the noise. So this signal to noise ratio to be successful for Steve Jobs was 8020. 80 signal, 20 noise. And I knew that to be true with him because he would email me at 2:30 in the morning, expect me to get back to him because back then we didn’t have texts. It was all email. He was right. He was right. And the only other person that I’ve seen that has a higher ratio than that is Elon Musk. He has no noise. He does not deal with noise. He is 100% signal 24 seconds, you know, every cycle. I mean, the guy is just 60 seconds of every minute, 60 minutes of every hour, the 18 hours he’s awake, it’s all signal. And look what he’s achieved. And so I can really sort of summarize this for my audience, signal is the most urgent thing you should be focused on right now. And noise is basically everything. No, the goals you set for that the the weight the that you were awake. If you’re going to be awake 18 hours, yeah, and you’ve determined that there’s three things you have to get done, you’re going to get those done. No matter what it takes, you’re going to get those done. And you’re not going to let anything distract you from the three to five things. If you’re a CEO and you achieve that and you can get those done with 80% of your time based on that, you’re extraordinarily successful. In that clip, he’s basically saying that the most successful entrepreneurs in the world are remarkably good at focusing on the signal. He said that from his time working with Steve Jobs, Steve Jobs would be 80% signal. I he wakes up in the morning and he knows exactly what we need to work on. And I watch these interviews with Johnny Ives. I’ll actually also play the Johnny Ives interview because I send this round to everybody. So, I’m going to play it where Johnny is talks about how remarkably focused Steve Jobs was. This sounds really simplistic, but it still shocks me how few people actually practice this. Um, and it’s a struggle to practice, but is is this issue of focus? Um, Steve was the most remarkably focused person I’ve ever met in my life. And um, and the thing with focus is it’s not sort of like this thing you aspire to or you you decide on Monday, you know what, I’m going to be focused. It is a every minute a why are we talking about this? This is what we’re working on. You can achieve so much when you truly focus. And one of the things that Steve would say, um, because I think he was concerned that I wasn’t, um, he would say, um, how many things have you said no to? And I would, honestly, I I would have these sacrificial things cuz I, I mean, wanted to be very honest about it. And so I say, oh, I said no to this and no to that. and um he but he he knew that I wasn’t vaguely interested in doing those things anyway. Um so there was no real sacrifice. What what focus means is saying no to something that you with every bone in your body you think is a phenomenal idea and you wake up thinking about it but you say no to it because you’re focusing on something else. There’s something in giving your entire being of focus to something. Maybe it’s in the context switching or whatever it is. That means your probability of being successful at that particular thing drastically drastically increases. Solving hard problems is hard. Yeah. Yeah. But these great great founders they they solve them because they’re so they’re focusing every available unit of energy on the thing. Mhm. Yes. I think the reason this is is because of a physical principle about energy which is called resonance. Right. If you walk through life with such clarity of mind, right, like this is what the truth is. This is where we’re going, right? And and you live and you breathe that you become like a resonator. You hold this energy pattern and it comes out not just in in your actions and your emails. It comes out in the way you speak and it comes out in the the things you turn attention to, right? It turns out in your tone of voice, in the care that you, you know, look at people with. It comes out in every facet of you, right? So you become the emblematic leader I guess uh for for that thing that you’re 100% into. What this does is that it’s picked up by other people like maybe this gets like vibes. You have that vibe. You have like the founders vibe, right? Or like the entrepreneurs vibe. I think this is real and this is the energy that’s flowing through your mitochondria somehow becoming coherent and you know aligned and it feels meaningful. It feels purposeful and then you live like that and then other people around you that resonate with it, right? Like people are drawn to a a pure signal. Like if you have that specific signal, it’s like a a music like a symphony, right? Like when it sounds when it’s on tune, then people that want to come on board like they feel this and then it gets amplified. It’s so funny because we were talking there about Steve Jobs being often side as a prime example of someone who is really intensely focused with with with his energy and what you’ve just described sounds almost perfectly like what people said about him when they described him as having a reality distortion field. You probably heard this term. Um, the reality distortion field, they called it his RDF, was a term coined by Apple software engineer Bud Trible in 1981 to describe Steve Jobs uncanny, almost hypnotic ability to convince everyone around him to believe practically anything. And people who work closely with Jobs described the RDF, the reality distortion field, as a confounding mix of intense charisma, unyielding willpower, and sheer persistence in a certain direction, which pulled you with him. Mhm. That’s an energetic quality. And in physics, if you have something that’s has a really strong energy, then it can entrain other things. If the the source resonator is strong enough, people will come in resonance. And then it looks spooky. It looks like wa this thing you know synchronicity or this you know this thing happened and somehow you know he was able to mobilize this this donor and you know fundraising is like easier than it should be and so like all of these things snowball because you hold that you know that that vibe you hold that energy and amplifies. I mean exactly that. So I was just reading this quote from someone that used to work with Steve Jobs um and he said that it would cause two things. It would be like he was casting spells on you but he was also bending time in physics. They said Apple engineer Andy Herzfield recalled that if you told Steve Jobs a task would take 6 months, he would look you in the eye and say, “You can do it in 2 weeks.” Because of the sheer force of his conviction, engineers would often actually end up doing it in 2 weeks, completely rewriting their own understanding of what was possible. And even Bill Gates famously remarked on Job’s charisma saying, “I was like a minor wizard because he was casting spells and I would see people mesmerized so much so that I was so jealous.” Gates noted that even when Jobs was lying or wrong, he had everybody completely hooked. M what’s clear to make some like something like this happen is you need to um feel that there’s something compelling like you need to feel something is important and again that’s not a rational thing like you need to feel it in yourself um and then you need to kind of bring that energy into focus and bring attention to it right and then then that’s where ideas start to come you build a structure around it to to sustain that flow you said um at the start that we are the energy flowing through ourselves and if I think about the fact that every barrier or obstacle we have in the world is actually other people. Like that is true. Like for me to become the president, prime minister, best sales person in the world, best philanthropist, what I need to do if I am energy is convince other energy to change its shape. I think that’s what amazing people do. Uh they’re able to, you know, see something, hold that vision so strongly and then mobilize others, right? And then new things become uh possible. I think that’s what great leaders do. And I I now approach, you know, other human beings and, you know, my my son, like my six-year-old son, Noah, I see him as, yes, a little boy and yes, a lot of energy and yes, you know, some some challenges that come with this, but he’s this beautiful little energy pattern, right? He’s this energy flowing through this little child’s body, but my role as a parent is to provide just around the right amount of resistance, right? The right amount of constraints. If I don’t provide any constraint, I say do whatever you want, have whatever you want uh you know any time then like that’s not good for development. Kids need to feel you know some boundaries and so those are like resistance right little constraints but if every minute like me putting constraint no you can’t do this no you can’t do that then it damages the system it traumatizes the system going to grow in exactly so the the art really of parenting and I think the art of of leadership is providing the right structure right so that the energy has some constraints like there’s a challenge there needs to be a challenge for the team to meet right challenge is like a barrier It’s like a little resistor. Of course, there’s challenges. You’re like, it’s difficult to get there. And if it’s not difficult, then everywhere everyone’s bored. If it’s like, yeah, we’re going to do the same thing as we did last year. And then next year, we do the same thing. That’s not the same kind of energy as we need to double this year. And then we need to double the, you know, the year after. This kind of goal or challenge is a form of constraint, something you have to work through. I think that’s why the human mind is naturally drawn to challenges like what’s the next challenge? Why go down deep in the ocean to discover new creatures? Why go in the Amazon trying to discover new species of little bugs? Why go into space? Like this is all curiosity driven. It’s like the mind wanting to have something to hit against. Cuz if there’s nothing to hit against, if there’s no resistance, then it’s there’s no purpose. I was thinking about worthwhile goals as actually being magnets for energy. You think about going to the moon. The moon pulled energy towards it. So, we found ourselves to the moon. And actually if you bring that down into your own life as like a leader of a company you go okay if I set a worthwhile goal I’m going to pull people energy towards it and if I have an unworthwhile goal energy won’t be attracted so maybe a worthwhile goal is actually philosophically a magnet for energy yeah I think so and people are energetic processes so my my six-year-old son is this beautiful movement of energy my goal is to nurture it right and not just with food and physically but to nurture his curiosity uh and is transformation linked to this. I read that studies on brains of dead people have found that those with a greater sense of purpose have more efficient mitochondria. This is a beautiful study and it was run in Chicago. Every year people would come to the hospital and then fill out questionnaires and meet with a a therapist and neuroscychologist and they would ask them questions and test their memory and their cognition. And then every year they would report how much purpose they felt like they had, how much sense of connection with other human beings or with something greater than themselves, how optimistic they were about the future, right? And some people are like more optimistic, happy and and and purposeful than than others, but there’s always kind of fluctuations, right? Like we go through fluctuations. As we go through life, no matter how lucky you are, life always ends up being challenging in in some ways. So we asked how people felt, how much purpose people experience before they died. Is that related to the mitochondria in their brain? And the only way you can ask this question is to look at the brain after the person died, right? So then you have how the person felt right before they how much purpose they experienced and then you look at the mitochondria after they die where in in the the dorsal prefrontal cortex. that little part of the brain that’s involved in, you know, uh, active reasoning and executive function. And the mitochondria in the people who felt more purpose had a greater energy transformation capacity. What does that mean in simple terms? The resistance was lower. This could mean uh that if you feel more life purpose, the mitochondria in your brain can flow energy more easily. Or it could mean the inverse of that. Well, it could mean that having mitochondria in your brain that can flow energy more easily just changes how you see life, makes you feel more purposeful. Yeah, exactly. Or it could mean that purpose itself is creating more efficient mitochondria. Exactly. People have done studies in animals and we’ve done some of those studies where you can basically change the state of mind of a mouse by like stressing it out chronically and then you make it feel defeated and like a really stressful life and you ask, does this change the mitochondria in the brain? Right? Can the experience of stress change a mitochondria in the brain? 100%. That happens. Now you can say, “Okay, now let’s change a mitochondria in the brain.” You can like open up the brain, inject a little something that either boost the mitochondria or inhibit and activate the mitochondria, increase or decrease resistance. And then you ask, does this change how the animal appears to feel, how the animals behave in terms of anxiety or social interactions with other animals, sociality or dominance? 100%. So the the best science shows it goes both ways. So how you feel can change the mitochondria. The mitochondria can change probably how you feel. And so and again we’re theorizing here. If I don’t have purpose in my life, it’s going to change the mitochondria. And then if it if my mitochondria becomes more inefficient then what what will I notice as the next symptom? Yeah, probably fatigue is the first thing that kind of starts to pop up. You feel drained. You don’t feel you have you know enough energy. burn out probably feels like burnout and you start to lose enthusiasm for you know for the future you become more pessimistic. So there’s kind of a constellation of things we call depression or you know burnout or we put labels on these things but really every person starts to experience life as less enjoyable, less purposeful, less meaningful um regardless of the the diagnostic title we put on it. which is interesting because I’ve I’ve interviewed a few people that are experts on the subject of depression and also addiction frankly. And one of the things that I remember Johan Hari saying to me who wrote a book called Lost Connections is that in some cultures the cure that they apply for depressive symptoms is giving someone purpose in their life. Mhm. Yeah. That’s so powerful. My hunch is that most of what we call depression is a loss of coherence. And when we’re isolated, we did a study recently to look at the energetics of mental stress. When you feel like you’re being pulled aside and judged and right, what does that do energetically to the body? And and there’s this protein marker in the blood that reflects energy friction, energy resistance, right? If the mitochondria can’t flow energy smoothly, this protein gets made and then it’s in kind of a blood biomarker. It’s elevated in cancer where we think there’s increased energy resistance. It’s elevated in Alzheimer’s where we think there’s increased energy resistance in the brain. It’s elevated in diabetes where there’s increased energy resistance with the insulin resistance. It’s elevated in all sorts of pathologies, hypertension and heart disease and it’s a marker that the organism energetically is not doing well. There’s it’s not efficient, right? It’s almost a marker of inefficiency. We did this study where you bring people in, we put an intravenous line so we can measure the blood markers. Uh, and then we tell them, “Okay, just relax. Everything’s fine. You’re doing great.” And then they they sit down, they relax for 30 minutes, cortisol goes down, heart rate goes down, blood pressure goes down, and then our lovely study coordinator, Katherine, walked into the room and then looked at the participants, “Now you’re going to be judged. You’re going to have to deliver a speech. And here’s a situation. You were in a shopping mall. You were, you know, you grabbed this this scarf. You put it on just to try, but then the security guard caught you. And then they’re accusing you of shoplifting. So now you’re in court. You need to defend yourself in front of the the the judge and you need to tell the judge what should happen to the security guard. Should you lose his job or and then we tell them you have two minutes to prepare your three minute defense in front of the judge. Most people start to feel the the anxiety and then we we monitor heart rate at the same time and blood pressure and and then we draw blood and so you can see everyone’s physiology wasting energy, right? The energetic cost of stress. You see this on the monitor on the other side, you know, in the control room. And then we put a camera in front of them that mocks, you know, video records him. And then we have a white coatwearing old white man who stands 6 ft in front of them, looks at them straight in the eyes, say, “Start talking.” And then they have to look into into the camera and they do their their defense and they know someone’s looking at them. And what we saw was that this energy stress marker goes up just with mental stress. You’re not doing exercise. You’re not doing anything strenuous. You’re just going through this phase of what’s going to happen to me, to my ego, to to my sense of self. So what’s the downstream consequence of this thing, this stress chemical being in your body? Yeah. So that protein is called GDF-15. Yeah. Growth differentiation factor 15, the name doesn’t matter. But that energetic stress marker, you’re asking the right question. What does it do and what does it matter? And it turns out this protein goes to the brain. Yeah. And that protein can be made by any organ in the body except one, the brain. What is it doing? It’s very useful to know where where’s a receptor, right? Because you need to have for signaling and biology to happen, you need a signal and you need a receptor, a sensor, right? Uh where’s a receptor for this protein, do you think? Only in one organ in the body.

    Is it in here? It’s right in here. Yeah. So in the brain stem the the brain stem is where kind of the the basic survival systems of the body are and there’s a region in the brain stem called the area postrea doesn’t matter it’s it’s known as the vomiting and nausea center for the brain wait so if something happens I’m extremely stressed the world is judging me this protein goes into my blood and then it goes up into my brain stem and it docks in there correct and then what happens and then turns out the brain interpret this as there’s something running out of energy there’s something running out of energy Okay, something in the body is not right. There’s something running out of energy and then the brain makes two decisions very similar to when you’re sick. That protein GDF-15 is called a cytoine. It’s the same thing that immune cells produce when they’re activated during an infection. Okay. So, your body thinks you’re sick. Yes. And then what? And then does two things. Save energy. Conserve energy. So, you lose motivation. Yes. Lose motivation. Feel depressed. Feel depressed. Can’t go to the gym. Yes. doesn’t feel worth it. We know this specifically from animal studies. If you inject animals with GFD, they hunch in a ball and they don’t do anything, right? They go into this sickness behavior. That’s number one. Number two, the brain says something’s running out of energy first. Let’s conserve energy, number one. But two, let’s mobilize energy, right? Let’s put glucose into the blood. Let’s put fat into the blood because there might be cells out there that are, you know, running out of energy and we need to rescue them. Are you going to get belly fat? visceral fat. Yeah. Yeah. You’re going to get belly fat from this. Yeah. When stress hormones are up, right, and you’re increasing blood glucose, increasing uh blood lipids, if the rest of the body doesn’t need it, which is what kind of happens during a stress response like this, that fat gets lodged where it shouldn’t called ectopic fat. And that’s what belly fat is. Okay. So, let’s go a bit further. This is happening. Um, if this is chronic, I guess it’s going to lead at some point to disease. Mhm. What the best studies show on this is when you have high level of this energetic stress marker this protein you’re more likely if you follow people then studies were done where you take the blood you measure this protein some people have very high levels some people have very low levels uh and then you wait 14 years this is actually a study from the UK called the UK bioank so if you measure the protein and stress cytoine and you ask what happens to people with high GDF-15 versus people with low GDF-15 turns out people with high GDF-15 are more likely to develop mental illness. H bipolar disease, depression, schizophrenia. People with high GDF-15 are more likely to develop cardiovascular disease, hypertension. People with high G5 are more likely to be dead. At this point, we don’t know if it makes a difference if it’s from mental stress, if it’s from physical stress, if it’s from an organ struggling, right, that’s sick and trying to to heal itself. High energy stress, high energy resistance in the body based on this marker is called a prognostic indicator. It’s an indicator that something bad might happen. And uh and and people with high GDF-15 also, they don’t like to take the stairs. They don’t like to walk for pleasure. They don’t like to go out to the gym. They don’t like to go out with friends. They don’t like to exercise. What would correct? Yeah. Because it it if you’re getting the signal like when you’re sick, right? If GF15 is made somewhere in your body, it goes to your brain, you’re getting the signal, you’re running out of energy. So, I guess the the question everyone’s asking as they’re listening to this now is, how do I prevent GDF-15 or whatever it’s called, this stress cytoine thing, that ghost and docks in my brain? How do I prevent it from floating around in my blood so often? Good question. Taking the time to feel. Meditation. Meditation. My bloody fiance is right. uh what we know is there’s some initial evidence that GDF-15 increases throughout the day, right? Uh so the purpose of sleep then might be to reduce energy resistance, right? Like what we were talking about earlier, it’s not about having like finding this one optimal level of resistance and sticking there. It’s about this movement of increasing resistance and then decreasing resistance and increasing resistance, decreasing resistance. It’s kind of this movement of life. And I guess all the other things we talked about earlier as it relates to lifestyle factors like keeping away from these sort of extreme stresses, eating way too much, starving oneself, oxidative stress. None of the solutions here are rocket science, are they? Mhm. Do you know what I mean? Mhm. If we just look back in time of how we used to live, you know, a little bit more human out in nature with people, with friends, off screens. Yeah. Eating stuff that grows in the ground or has legs and runs. A lot of that is pretty like a pretty simple playbook for like how to live a good life. Yeah. And to not be so bloody stressed out all the time. I think part of it is yes living a life that is more aligned with the way we evolved right which is connecting to other human beings and not eating too much and um I think that’s one piece and but that’s like everyone knows this why aren’t we doing it and I think part of the reason is because we we have this kind of misconception of ourselves as a molecular machine right and it’s like you need to maintain your car if I’m like a a machine. If I’m like a car, then I’m just going to put more fuel in and I should feel better. And then you do and then you you eat more and then you don’t feel better. And that’s I think extremely disempowering. People want to be empowered. And people want to have knowledge, but they want to know what to do so they can be their best version of themselves, so they can flourish. So, you know what’s interesting? Before you arrived, I I did something I’ve never done before. I went through all of the interviews you’ve done and I looked at all the comments because I wanted to understand the people that have listened to you frequently. what what what what is it they feel like they would love to ask you or what they haven’t gotten from other interviews. One of the most popular comments which was seen roughly 10% of time was the audience asking about supplements and the question that they had is that they know you personally lean on lifestyle interventions but the biohacking community is very interested in compounds like methylene blue urethylene a and NAD plus boosters. In your opinion what does the sort of clinical data or clinical consensus actually say about these supplements? Are they a shortcut? Are they a band-aid? Are they useful? I think there are shortcuts to to some states. I lean away from them because I think once we start to think that there’s a magic pill to solve a complex issue to solve the way that you’re feeling becomes like the there’s a magic pill for this and then you don’t need to bring awareness to what you are. But can I do both? I think so. And in some cases, I don’t really know how metalene blue does everything it’s supposed to be doing. What uh biologically metine blue seems to be able to give electrons to the mitochondria. So maybe there’s something there that metal blue can kind of relieve energy resistance in the mitochondria. NAD+ is probably the best supported uh intervention to reduce inflammation. Also, it’s an electron carrier. So it take electrons from food and then gives them to the electron transport chain. So the mitochondria can flow those electrons with low resistance. So if you’re depleted of NAD, there’s that’s going to cause increased resistance for electrons to flow through the this metabolic circuit. So NAD+ seems to calm things down a little bit in terms of energy processing. And if Yeah. And most people are not deficient of NAD+. So giving more to the system might not help. But for for reasons I don’t really understand, it seems like it helps some people and it makes people uh feel more energetic. So is that in pill form? Like how do people take NAD+? Cuz I know there was some like drips one time that some guy gave me. Yes, I think there there’s uh oral supplements that are uh precursors to NAD. If you eat NAD directly, it doesn’t the bioavailability it’s called, it doesn’t get into you know your cells very well. you can inject infuse IV intravenously uh NAD+ directly and then that that gets to your cells better. Um that’s not a an approved or kind of recommended medical intervention but I’ve seen people with mitochondrial disease you know saying that it helps them and and normal healthy people as well who feel more energy. What about this uraliththin A? Uralin A is a new compound that seems to stimulate the degradation of bad mitochondria. So we talked about autophagy mphagy earlier. So a cell that has a thousand mitochondria. There are always some that are getting a little old and then eventually they’re degraded especially if you fast, right? If the cell is a little starved is going to degrade the ones that are least functional and there’s kind of a whole selection process that happens inside the cell to know which mitochondria are bad, which ones are good. But the bad mitochondria get targeted and then they get degraded if you’re fasting or if you’re pushing the system like during exercise. What uralin a seems to do is to kind of accelerate this process. Right? So it accelerates the degradation of the bad mitochondria the mphigy so that the cell has to make more of the good ones. I’m looking at some of the studies here and it says the clinical evidence for uralythin A has rapidly expanded over the last few years transitioning from a compelling animal data study to highly rigorous placeboc controlled human clinical trials and overwhelmingly the human research confirms that uriththan a targets mitochondrial dysfunction and systemic inflammation with one study in 2022 in the JAMAMA network open study journal um where they took adults aged 65 to 90 and gave one of them placebo one of the groups placebo and the other uriththan A for 4 months. And at the end of that they found that the group that were given uraliththn A showed statistically significant improvements in muscle endurance and a reduction in biomarkers of mitochondrial inefficiency. Mhm. I should be on uriththn A then everyone should. Do you take any of that? I don’t. You don’t take any supplements? I don’t. I’m skeptical of this. You know, there’s always kind of a new supplement that does amazing things, especially if it cures mitochondrial dysfunction. Mitochondria have dozens of functions. Yeah. And so the term mitochondrial dysfunction is I think a little misleading. Like there was a lot of hype about NAD. There was a lot of hype about co-enzyme Q, CoQ10. Uh there was a lot of hype about all sorts of things. Anti-inflammatory, you know, berries and antioxidants was a big thing like 10, 20 years ago. Turns out not to be so useful. Uh actually impairs normal adaptation and signaling if you eat too many antioxidants. Um so urin feels like the next fad. Uh maybe it’s real. Uh, I think the science is fairly compelling, but I’m I I trust the wisdom of my body and my mitochondria more than I trust the the pharma company that’s trying to to make and sell this. And what does that mean in in practical terms, trusting the wisdom of your body? Like, what does that mean for you? It means um recognizing that I am the the energy that’s flowing through this thing. And this thing is nature. Like, we are a piece of nature. Something that’s true across the animal kingdom and the the living kingdom is things heal. And we don’t think about this in biio medicine. We think about diseases. We study, you know, when things go wrong and we try to understand the molecular, you know, features of diseases. There’s not really a science of the healing process. But the basis of health, it’s clear you need to heal continuously. Heal, you know, repair the DNA that’s damaged. Repair the mitochondria that are getting old. You get rid of them. You make new ones. like preserving the wholeness of the system. To heal means to become whole again. Is that contingent on me being in a natural environment for my nature to heal? Because if you think about me and you sat here now, we’re sat in a like a dark bunker basically with no sunlight. And listen, most of us live in such a dark bunker with very little sunlight. So, we then have to take vitamin D. So, because we live outside of our true nature, I’m wondering if actually we do need to take some supplements cuz we’re not going to heal. we are going to heal even but if I sit in here all day I’m not going to get vitamin D and then that’s going to cause problems. Yes. So we’re not in the optimal environment when you’re in that kind of environment. So I think there and there’s good research showing if you put a plant in a hospital room patients recover faster. There’s been studies looking at like windows with natural light and you see nature if you’re in a hospital for example people recover better. And there’s good data on like nature exposure. Is it like the more better oxygen? You know a little tiny bit more oxygen if you’re in a forest. Is it like the phyitochemicals, the things that are produced by the by the plants? Like we don’t really know what it is. Is it just seeing green, seeing something that hears that sounds and looks like what you evolved to be around? So, we don’t really know, but we know exposure to nature kind of helps calm the body and somehow improve recovery.

    Whoa. What’s that on your face? This is my Bon Charge face mask. I’ve been wearing this for some time now. They’re a sponsor of the podcast. I put this on for 15 20 minutes a day. I can sit here in the chair and wear it. Boosts my collagen production. Helps with fine lines, blemishes. My complexion gets better and then people listen to podcast cuz I I look better. Professionalgrade equipment in such a small box. It’s noninvasive. And having sat here with so many of the world’s leading health professionals, there’s various things that I repeatedly hear work and some things I’m a bit skeptical about. This is one of the things that almost all of my guests on this show have confirmed works. It is really, really, really effective. And they offer fast, free shipping worldwide with easy returns and exchanges. And you’ll also get a 1-year warranty on all of their products. And they’re HSA and FSA eligible, giving you tax-free savings up to 40%. And you can get 20% off when you order through my link at bondcharge.com/doac. That’s bondcharge.com/doac.

    The deal applies sitewide. One type of help people also wanted to know about from you which was even more discussed was about red light therapy. Red light therapy as a support for your mitochondria. Interestingly, the red light therapy is a pretty big thing now. There are hundreds of different devices, helmets, a hairbrush band. I think I’ve got one here actually. I think this is this this is a red light therapy hairbrush. Therapy hairbrush. Yeah. Uh someone was just telling me their dad is part of a study now. He puts a helmet with red light, you know, every day because he has like predmentia. By doing this, the idea is uh light is energy. Yeah. Right. Energy is not a thing, but it’s the potential for change. It’s the capacity to change something. Red light like this, especially the red, the infrared that you don’t see with your eye, can penetrate tissue. It can go through your hair, through your skull, and then into your brain. And then there it seems to do something and change metabolism. So how is it doing this? The best hypothesis we have is that for light to do something in biology, there needs to be something in biology that resonates with it, right? That can uh offer the right amount of resistance, right? To the photons, the red light photons hit and then there’s transformation of energy. That receptor, the antenna, the cellular antenna for red light seems to be mitochondria. So there’s something in the mitochondria where the electrons flow and then boom they meet with oxygen to become metabolic water. Uh that is called cytochrome C oxidase. I’m going to try and say this in layman’s terms. If I take red light and I put it on my skin, it doesn’t even need to touch my skin. I can put it just close to my skin. The red light is going into the mitochondria of my cell and it’s helping the mitochondria to become more efficient. That’s the idea. So why should you wake up every day and do bloody red light? If you’re deficient in that in that way, that might be good. Uh that might also offset, you know, the the natural order that your body has has created. Oh, what do you mean by that? you think it might be. I think that in in general that’s why I kind of veer away from supplements because the organism is this beautiful dynamic equilibrium of like everything you know energetically dancing with each other where you have the mitochondria that transform energy and then you know genes are expressed and then this other cell is doing this this cell is doing this and there’s this beautiful balance and uh when the system is out of balance now there’s signals like inflammation right signals of this imbalance uh at an energetic level and then that turns into molecular level and then the system tries to come back into balance, right? And wow, I never realized this that too much red light can be bad for you. I don’t know if there’s studies that show too much red light is bad for you, but there’s like phototoxicity is a thing and there you can buy a whole bed of like really intense light. And I think if you stay too long in those, that’s probably not good. There’s a a very compelling study that was published last year uh on blood glucose regulation and I know you’ve talked about blood glucose on other episodes. How much glucose in the blood is really important because it causes this like energy resistance energy friction in all of your cells especially the brain perhaps. So when you eat a bunch of sugar or you eat a meal with carbohydrates blood glucose typically spikes. If you get stressed out just psychological stress will increase blood glucose. So those glucose spikes can increase energy resistance and then start to cause damage, accelerate aging and so on. So what the body does in the normal healthy organism is able to regulate blood glucose. So if you eat a big meal, there’s amount enough insulin that’s released and then the glucose can come into cells and to the muscles and and to the fat and and then you preserve, you know, what’s called normal glycemia, normal blood glucose. It turns out if you shine a red light on the back of people as they ingest a big bunch of glucose, the spike in glucose is not as high. And what they did in that study that was interesting is they measured mitochondrial metabolism through the mouth. You can measure oxygen coming in and CO2 coming out which is coming from mitochondria. So you can measure the the energy metabolism which is really the mitochondrial metabolism as people are doing this. And what they found is that people who had red light on their back, their metabolism was actually uh a little higher. So the electrons, the flow of energy was increased with the red light and and they think that might be why the glucose didn’t spike as much because the electrons that came into the blood were able to flow through the mitochondria. Um, so this points to some regulation of energy regulation in inside the mitochondria that I don’t fully understand, but I think there there’s something promising here and it certainly supports you know the idea that energy modalities outside of our cells uh you know light or electromagnetic fields under human beings that are you know you energy energetic process is affecting my metabolism all the time. We respond to each other energetically metabolically. Uh, I think it it supports that idea that you’re in an energetic process and you’re influenced by other forms of energy even if you don’t see it. I’m really um stunned by this idea that there is such thing as getting too much red light and that that can have harm for yourselves because there is I’ll be honest you know there’s been a couple of times where I just put that thing on and maybe like read a book for a long time like an hour or two. Did you ever feel adverse effects from this? I never felt adverse effects. However, looking at some of the studies, it seems to suggest that red light therapy follows a bell curve model. Mhm. They found in this one particular study I was reading about in 2009, that low to moderate doses of light perfectly stimulate the mitochondria to produce ATP and a healthy small burst of ROS, reactive oxygen species to trigger cellular repair. However, this particular study also showed that when the dose is pushed too high, the light creates massive amounts of reactive oxidative species and this excess oxidative stress overwhelms the cell’s antidioxidant defenses completely shutting down mitochondrial respiration and in inducing cellular aptosis, cell death instead of healing. Mhm. Yeah. That this bell-shaped relationship is something we see in many domains of biology and physiology. Same as like workout exercising like most people know if you do a workout that’s like half an hour, an hour or two hours. If you’re an athlete and you’re like really well conditioned, it’s fine. And then you recover for you know 23 hours after your 1 hour workout and that’s great. It actually makes you more efficient. It gives you the idea, the impression you have more energy, which is really energy flowing more efficiently. But if you work out for eight hours, yeah, that’s not good, right? So the too much you you crash not enough, you’re not at your optimal. So there’s where’s the optimal state? And biology and the whole mind body unit has kind of worked out through evolution and through your life and development to find this sweet spot if you know how to listen to it. Yeah. And that’s that’s easier said than done. Yes. If you can live in alignment and that there’s a lot of noise out there. There is you know for the same reason you closed your eyes earlier when I asked you to kind of feel inside. This is a good analogy for I think what it means to kind of listen to her energy and maybe we could do a little exercise if you’re interested. Sure. Yeah. So we’ll do a a little exercise. Uh you can close your eyes if you want. Everyone at home also close your eyes unless you are driving. Yeah. And we’ll use the breath. So you can start by just feeling your body. You can feel kind of gravity pulling your body down into the chair. And then we’ll take a little breath in and then breath out and then all the way down. And then hold your breath with empty lungs

    and then hold there for as long as you can.

    And just pay attention to the sensations that are emerging in your body, whether it’s on your belly and your chest and your neck and your head.

    And the longer you wait, the more intense those sensations are.

    You can hold for as long as you want. And when you can’t, then just take a take a breath. Deep breath. What did that feel like? It felt I felt lots of vibrations. It’s kind of like waves. I felt like kind of like waves going across my body. But I It was almost like I could feel the energy moving through my body. Mhm. It’s kind of how it felt. I suddenly was very apparent clear of my heartbeat. I could feel everything. Mhm. In a way that I can’t typically feel everything. Yeah. Any kind of negative feeling or any sensation that was uncomfortable? I mean near the end when I couldn’t when I hadn’t breathed in a while it was a bit uncomfortable. Yeah. What did that feel like? Like like I was starving for oxygen. Like I was starving for air. Yeah. You know running out of air and like drowning is one of the most horrible like aversive experience that I think we evolved to dislike. Right. So what what was happening there in our bodies as we were doing this is oxygen is being consumed by mitochondria continuously. Right. every millisecond mitochondria consume oxygen and now you’re not bringing oxygen through your breath and then they produce CO2 carbon dioxide right so mitochondria are burning the oxygen little bit by a little bit and then they’re producing carbon dioxide CO2 and we evolved to feel those signals very very sensitively so that’s the pressure that I felt well I think that yes so the subjective experience right what you described there is an experience of energy starting to stall Because if there’s no oxygen in your mitochondria, the electrons like h where do I go? And then there’s like extreme level of resistance. Like the most extreme case of energy resistance I think that most people will be familiar with is like a heart attack. Mhm. My dad had a heart attack a few years ago and he woke up during the night with this terrible contraction like a pressure in in the chest and he said it was like 400 lb like pressure on his chest. Terrible pain. Worst pain he’s ever had. What what’s happening like where where what is that pain? The source of that pain really is blood flow can no longer bring oxygen to mitochondria in the heart. Oh, so the mitochondria are like panicking. Yeah. So panicking is kind of a we’re imposing now experience onto a biological process. But you have the electrons are flowing through mitochondria all the time. They’re flowing on oxy onto oxygen, right? From food to oxygen and they’re just nice freely floating. That feels great. It or it feels like you just normal life. And then all of a sudden there’s no more oxygen. So the electron I have nowhere to go. That feels terrible. The electrons can’t flow. So they start to backflow. That is what causes oxidative stress. That’s why the heart gets damaged during a heart attack, right? Because the electrons can’t flow to oxygen because of this little clot. Uh and for some reason that we don’t really understand this feels extremely aversive. So what you experience there by holding your breath and anyone who’s listening to this can try on their own. hold your breath for as long as possible. It feels horrible. And now imagine living your life with just like 5% 10% of this horrible feeling like you wake up in the morning and you have this like trace of like running out of energy, right? Running out of oxygen. Uh I think that’s what some mental illnesses feel like. And there’s very interesting data showing that if you inject people with a signal of energetic stress, lactate, you can trigger a panic attack. You’re not messing with the brain there. You’re not like, you know, kind of doing something to the to neurochemistry. What you’re doing is you’re injecting the human body with a signal that the mitochondria can’t keep up with energy flow. You’re tricking the body into thinking that energy resistance has just been jacked up to very high levels. This feels like anxiety. And people with traumatic memories like post-traumatic stress disorder, PTSD, the a simple injection of an energetic stress signal of lactate in the blood can reawaken traumatic memories. So there’s this emerging notion in psychiatry called met in metabolic psychiatry uh where people understand mental illnesses as energetic disorders of the brain. And what I think is is happening in those kind of chronic state of of ill-being, right? where people don’t feel themselves, they don’t feel well, they, you know, the hypervigilance, anxiety, uh it’s quite likely at this point, I think that part of that is driven by energy not flowing properly and then the body just lives at high energy resistance all the time. And there’s data directly measuring energy resistance in the brain from a group of MLAN in Harvard. Uh and then lactate tends to be elevated in people with mental illness. And this marker GDF-15 also is elevated in mental illness. And so the cure again or the the thing to ease that is all the lifestyle factors that we talked about purpose and you know check we’ve covered that ground. Yeah life changes you know changing your life circumstances that’s really hard to do. Uh exercising seems to help a lot of people but a lot of people don’t feel they have the capacity to exercise. Uh and ketones seem to be a lifesaving for some people. going on a ketogenic diet and I’ve met now dozens of individuals whose lives were crushed by you know schizoffective disorder, bipolar disorder, major depressive disorder and they were treatment resistant right meaning like the phmic therapy the drugs that they were given were not helping in some cases were making things worse uh with like difficult side effects and then they change your diet cutting all sugars and they went on a ketogenic diet medical ketogenic therapy Uh and then they started to monitor ketones and many people reported you know that this was life-changing like first the first thing they many people notice is they have more energy. The ketogenic diet does not work for everyone. Mhm. We don’t know why. And the same way that we’re all different, we all respond differently to even medications, right, that are supposed to work the same for everyone. We have a science of averages. Like the science that we use to get knowledge to inform our lives is almost entirely a science of averages. Meaning like all of the studies we do like the the highest gold standard studies we consider to be RCTs randomized control trials. These RCTs if you run an RCT what you do is you take let’s say a thousand people then you randomize half 500 into this group normal diet and then 500 into ketogenic diet. And then you say great now let’s look at their depressive symptoms right or or their anxiety symptoms and then you have them on the diet for two months and then after you assess and then you compare the groups right you lump 500 human beings together and you say what’s the average depression or anxiety symptoms in this in these 500 people then you average these people together and then you group them and then you compare means and I guess the other important point here is gender which is so many of these studies were skewed towards men uh in many cases and that doesn’t apply to women a lot of the time. And this is part of the reason we’ve had so many conversations on this show about women’s health is because we’re just now discovering that, you know, once upon a time scientists would treat women like little men and assume that everything just applied and actually we’re entirely different. And so this averages thing you also need to think about the nuances of like who, gender, where they’re from, their biology, their DNA. You just said that you you get the skinny fat thing or the visceral fat, whatever. I don’t get that. Mhm. But if we were doing an average of like three people, maybe we’d come to a conclusion based on me and me and the other person who was like me, but that wouldn’t apply to you. Yeah. And that’s really problematic. Like all of the the health recommendations that we have and the the way drugs get approved uh and the way we determine whether a drug is useful or not for disease X or or Y is by comparing groups. And whenever you you peel the surface of a clinical study of an RCT, you find some people like are amazing responders and they’re cured. They don’t have symptoms. And then some people don’t respond. These are called non-responders. And then some people get worse. The most commented thing across the videos you featured on um and the most passionate thing uh the most urgent thing according to the the people that were watching your work that they wanted to ask you was about longcoid mefs. I’m not sure what that is. and fibromyalgia. Um, for patients with me, CFS, and you’ll have to explain to me what that is, or long COVID, the standard advice given is to exercise for metitochondrial health. Um, but for them, it often triggers severe crashes. What is happening at the cellular level when the energy budget is broken and how can these individuals safely rehabilitate their mitochondria without causing further damage? Yeah, that’s a really tough problem. And this was the most repeatedly the most liked, the most commented thing on your videos because these people are suffering and they’re just not being given answers, I guess. Yeah. In the US there’s an estimated like 3 to 5 million people who have either myalgic and ancifitis uh chronic fatigue syndrome, ME/CFS or you know longcoid version of this. Uh in the UK it’s somewhere between like two and three million I think. And then worldwide there’s 20 24 million people have these syndromes, right? What are the symptoms for someone that hasn’t experienced it? What are the symptoms that they’re experiencing? Chronic fatigue, just always being sort of tired and low energy. Feeling low energy. Yeah. Feeling low energy um is is an experience, right? So it’s you go to your doctor, say, “I feel so tired.” And then you look in the blood works, everything’s fine. But so there’s a disconnect between what we know how to measure biochemically and then what the person is experiencing. We don’t have a good understanding of the connection between the biology and the biochemistry in the blood and even process in the brain and how people feel. So there’s a disconnect here and uh ME/CFS you know chronic fatigue uh long co these people have been a little bit ostracized uh from the medical you know community because doctors are are really stuck uh they have the these patients which are really difficult you know patients to to deal with first they don’t know what’s wrong with them and second they don’t have tools to help them get better uh and and then the classical thing is well exercise but then many of these people when they exercise they actually get worse and and there’s some studies that show increased inflammation. So those signals of energy resistance increase energy friction in the body uh go up after exercise in a normal person and these people with chronic fatigue it seems like they can skyrocket and then that leads to this postexertional malaise right we talked earlier about how the marker of energetic stress GDF can go to the brain make you feel sick right or make you feel you know nauseous or you know tired other cytoines from the immune system when you’re sick uh when you’re fighting an infection do the same I think the best study on on mitochondria and uh chronic fatigue syndrome was published last year or the year before and it showed that there is a deficiency in energy transformation in the mitochondria the muscle. They took muscle biopsies little piece of muscle from the from the quad from the the thigh and then they looked at how well can the mitochondria in the muscle of people with chronic fatigue syndrome flow energy and what they found is the capacity is much lower. If the mitochondria can’t flux energy properly, you should feel like you don’t have the capacity to push right to exercise. So why is that? Why do those people have you lower mitochondrial energy transformation capacity? We don’t know. There are so many stories and I’ I’ve been curious and interested about this. Uh and I remember uh this uh family friend who came for dinner uh one night and she uh she was asking me what do you work on and what do you do? And so I tell her we work on mitochondria and psychobiology, mitochondrial psychobiology, how the mind and the body relate, you know, energetically. And she said, “Well, I have an interesting story for you.” I said, “Okay, what’s the story?” I used to have chronic fatigue syndrome. So I I perked up like, “What happened?” She was visibly an energetic person. She didn’t it didn’t look like she had, you know, an issue with energy. So she said, uh, she was in her 20s and she had like she was debilitated. she couldn’t work and you know she lived in this place and you know her life would kind of you know completely upside down because she didn’t have energy to do anything which is I think a a common story and she was in bed like multiple hours you know every day and struggling to go get groceries and everything was a drag about life and then one summer uh this guy from Hawaii which was a friend of a friend came over uh for the for the summer just to for a little trip and they had an affair she had a boyfriend And this was a long time that she that she had had a you know a human connection like this. So you’re saying I I’m not saying what what end what ended up happening is she said my chronic fatigue kind of lifted and I didn’t have to do anything and then after that summer she never had chronic fatigue again. Uh and she kind of reintegrated the normal life. I don’t know what the lesson is here. I don’t know if there’s a generalizable principle, but there’s a lot of those stories where people end up in a really dark place in their life and either they’re diagnosed with the mental illness or with chronic fatigue syndrome or with kind of a somato, you know, psychossematic, you know, label or whatever that is, there’s always kind of precipitating conditions. Uh sometimes it’s in response to medical interventions like immunization. Sometimes it’s in response to uh you know an infection or like a parasite mold and stuff like that. Some people have like mold poisoning or whatever and they get yeah very often there’s like a trigger there’s like sometimes a lingering kind of condition and then sometimes there’s an acute trigger and the body is never able to fully recover. So what do we take from that you know story of a of a summer fling? Well I I take from that hope. Yeah. that you know even when the cards seem to be stacked against you and it feels like you might have to live with this thing for a long time but in many cases miraculous things happen that defy the odds and hope itself I think can keep us in an optimistic mind mindset I’ve seen this in patients with mitochondrial diseases as well you know these people are diagnosed with the genetically defined mitochondrial disease their mitochondria can’t flow energy properly so every day they live probably with this kind of discomfort of you holding your breath for too long and Everything’s difficult about life. Many of them lose hope. And and when you see them losing hope, they start to go downhill physically and many of them die very early. The people who do the best like their mitochondria don’t work the way they should, but they they’re able to find something that they love. They’re able to, you know, find an expression for for themselves. And they’re have supportive family. Almost a universal theme for people who do well is they have a supportive, you know, environment. And cultivating this is is so precious. And that brings us back maybe to social connections. You know, you energetic process, me energetic process. When we interact, you know, through um through sounds and and you know, physically shaking hands and uh and I feel your energy, I feel your excitement, you feel mine. And then, you know, we we might vibe and resonate and and then maybe you know, you find someone and you feel love for that person. I think love is the experience of resonance, right? And and when you feel that with someone, it feels so special. Which goes back to the affair point. Yeah. Maybe on this point of exercise which we talked about earlier, if someone wants to maximize mitochondrial biogenesis, what is the sweet spot for training? Is it strictly zone 2 cardio or highintensity interval training or resistance training or something else? Is there like an optimal type of training? Yeah. I think the key principle here is anything that will make you breathe harder. Yeah. Means that your mitochondria are working harder. Okay. But you don’t want to do it too long if you’re not trained, right? Like you’re regular guy. I’m not trained now. I I I I run for like 20 minutes every other day. That’s my, you know, routine. That’s what I I have enough time to do. And I feel like it moves energy through my body in the right way. But if I go and I try to run a marathon, I’m going to injure myself. You know, I’m going to hurt myself. So that would be too much for me. And so I think that comes back to the point of like feeling into your energy. We call this mitoception, right? Feeling into your mitochondria and what’s sustainable. So I think there’s an individualized, you know, stance that we need to take towards this. And the last question from the audience was right now mitochondrial health feels a bit invisible. Are there any accessible reliable tests like ATP blood tests or specific biomarkers that a normal person can use to accurately measure their mitochondrial function? Working on it. You’re working on it. Yeah. So our team is working on it. Uh and so we’re building uh a platform, a technology platform that would allow people to tune into their mitochondria to mito, right? So do you feel your energy through your mitochondria? Uh and then you can make better decisions like ketogenic diet, is this helping you? Is this not helping you? Uh this new relationship, is this sucking away your energy or is this giving you energy? This new job, this new, you know, direction in life. Um there’s so much I mean all of the important decisions we make really you know we make what how we feel like you wake up in the morning and either you feel great and you can change things or you wake up and and you don’t want to be here. Uh that’s an experience and before you get there you know on the dark side there’s all of these decision points that that we face and the power of discernment right and what we talked about like with Steve Jobs like this is the way and uh and then you know you feel strong about this discerning what’s right for you what’s not right for you what’s the right direction is it the right time or not those are decisions we make you know with our guts and there are many people who who swear that this is the only way they make decisions and if they make decisions rational that ends up biting them in the butt because I think the this thing and this energetic system is the most sensitive instrument that we have to know whether the content of our lives is aligned with who we are as individuals and that requires that we feel into this movement and into our sensations and into um the experiences we have. So that’s the the barometer that really guides us through life like a GPS, an energetic GPS. Dr. Martin, we have a closing tradition on this podcast where the last guest leaves a question for the next guest, not knowing who they’re leaving it for. And the question that has been left for you is, what is the most difficult thing you ever overcame and how did it make you the person you are today?

    So, I just felt my energy change. I saw it change. I felt like this sinking feeling about a year ago. Um, my fiance and I were expecting a baby and we were about 3 months into the pregnancy and it was great. We were excited. Um, we were calling this new life, new life. And we talked, you know, affectionately about it and we said like, you know, when new life comes this and we both have a child and um and she was in Canada, she came back and then uh and that evening in in bed she had this like crazy pain that started and uh and we were about super scared. There was a bit of bleeding and then and then the contraction started to come really fast. not supposed to happen at three months. Um, and then I was like, “Oh, maybe this is just like a bump in the road and and you know, things are going to be fine.” Um, so we ended up having a miscarriage and N Rosha didn’t want to go to the hospital, so we did this at home and it was terrible. It was really, really sad, really, you know, gut-wrenching. So, we were were both devastated when, you know, New Life us and and then I had this moment of like, why me? Like, why the [ __ ] this has happened to me? Like, I’m I think I’m a good person. I’m doing my best to bring good in the world. I try to be a good partner, good um, you know, leader. I try to Yeah. Why is this happening to me? So, this was like this victim, you know, mentality, mindset. And I’ve learned through my 40 or so years that I think a a useful stance to take in life is to assume that there’s something to learn from everything you go through. I don’t know this for sure. It’s not a a scientific fact. It’s more of a of an experience turned into kind of a way of of living, more of a belief. So I was like, but how could there be something to learn from something so terrible? Um, and I had to sit with this and uh 2 days later after the baby had gone and N Rosha and I had sat in the shower and cried and the smell was horrible and just it would death like death was around us around me and I felt angry and I felt sad. Um, and I just sat down and wrote I I just and that’s my way now of letting things flow. Different people have different ways and and I was writing about my experience and why now and and I asked what is there to learn from this and a very clear answer came up. Slowing down

    and that hit really hard because throughout my whole life I’ve moved pretty quickly through life. I had a very short, you know, PhD. Then I became a professor very quickly and um and grew a team and um and like moving fast is kind of something that’s like a personality trait that I I do. And uh and I think sometimes it’s served me. It’s allowed me to do some things that you would not have been possible otherwise. But at other times I think it’s hurt me. And it’s like this drive, this inner drive like things must happen now, must move fast. I think has hurt other people around and has impaired my ability to be an effective leader because I then maybe I lacked sensit sensitivity to other people who don’t move at my pace. Uh so slowing down really kind of um hit home. Things were like clear. It was like looking at a canvas and there was more contrast. Like the things that really mattered were like sharper, right? and all of this other [  ] like these obligations and these things that I had said yes to or like you know the contrast was so much sharper. Um and this lesson I I took this as a lesson slowing down I think has allowed me to be a better listener to be a better you know more compassionate father and uh scientist uh I think it’s changed me and I don’t know that I would have learned that lesson in another way we are the this energetic process that’s shaped by the sum of our experiences and the people we meet like I’ll never be the same after today from having sat with you at this table and you opening the door not just to scientific inquiry but to human experience. Um yeah the we we change all the time. We transform and what shapes us is those kind of energetic interactions and um yeah everything we go through. Well, I’ll never be the same either for for I think all the best reasons. I’m you know, I have to say that I’m I’m I’m hesitating my words here because of the gratitude that you’ve taken from the wisdom that it’s given you. But I’m terribly sorry that that hap you had to go through that. I can only I just can’t imagine. It’s one of my honestly it’s like one of my like worst nightmares especially at the season of life I’m in when me and my partner and my fianceé are trying to have a kid. It’s just like I I think I’m thinking about those things now and how I would I’m like preempting how I would handle those kinds of things. So to hear that it happened to you is just it’s um it’s really it’s really difficult to hear. Um it happens to about 20 million people a year. Most people don’t talk about it either, do they? Cuz they don’t talk about it. Yeah. Cuz it’s shrouded in mixed emotions and Yeah, I can understand that. Yep. But I am better off for having this conversation with you. And I think, you know, I speak on behalf of my audience for sure this time when I say that I think my audience are as well. I’ve learned so much. It’s actually kind of like completely rechanged how I think about life itself, which is a weird thing. And I hope I can just sit in this moment a little bit and think about how I am energy and how how that’s determining everything um around me and others. And and it’s um it’s really really wonderful. I think what you know what you’re doing people might think of you as like a m mitochondrial scientist but actually it’s much more deeper and much more philosophical than that when we think about what energy is to us. It’s it is everything and that’s really the lens that you’ve given me today is you’ve completely changed my mind on like how I think about life which is such a wonderful thing to get from a podcast. I don’t say this like I don’t kiss people up people’s asses like this. Like I genuinely my mind is like [  ] hell. It’s also changed how I think about business which is really weird and I haven’t expected. Um, business is is an extension of of us of, you know, energetic like everything is what I’ve learned today quite literally. And it’s also made me think a lot about how I preserve, conserve, aim my energy. Um, so Dr. Martin Picard, thank you so much. Thank you so much for your generosity and your wisdom. It’s not very often that I have conversations that actually like instantly cause this shift in me, but this is one of them today. If people want to learn more about you and the work you’re doing, where do we channel that energy, where do they go? The best place for people to go is a website martinpicard.energy. Okay. And then from this website, you’ll see information about the book. You’ll see information about the research, core energetic principles that cover what we’ve covered today. There are little animations and there’s information about the institute. Okay. Thank you so much. Thank you.

  • Neil Nepier – Odin AI – Finally This AI Sits On Your Computer, Does All Your Work & Makes Your Money Even Before You Start The Day

    Hey, hey, what’s up? This is Neil Nia here. Welcome to this session. Give me a quick one, if you can hear me, okay? And two, if you can see the screen as well. The screen should say finally this AI sits on your computer does all your work. And I promise you one thing above anything else today, you’re going to see this AI in action and uh your jaw going to hit the floor. So, one and twos. So I know that I’m coming through fine and uh then based on that we’ll continue. So I’m just going to wait for a few responses. I you know I want to be sure that you are here everything is good and just so you know I’m going to interact and engage with you throughout this session. But like I said I just want to make sure everything is coming through fine fantastic. Also by the way let me know in the chat box where you’re coming from. You know as you know we’re in the northern hemisphere so it’s warm summer uh for some of our friends. It’s really really warm, but for me at the moment it’s okay. So I see Michelle, Stan, Don, David, we’ve got Justin as well. Hey Justin, how’s it going? Adrian, fantastic. Let me see who else do we have. I see more names for some of you. I don’t see your names properly, but I see most of the names. So, welcome to this one. Again, I know u you know, given the time and date, I really really appreciate that you’re able to make it. Again, I want to retrade this because this is important. This is going to be a different session than what you’ve usually seen, right? Usually, you get into these sessions, there’s a lot of hype, there’s a lot of like, hey, what if this and what if that. But with this one, you’re actually going to to do sta is to see stuff happen in front of you. And you’re going to walk watch me check off my to-do list basically for today. You know, I’ve got a list of things I need to get done, and you’re going to watch me do that while I’m presenting to you. When I say me, you’re going to watch my AI handle uh everything in the background. So again, welcome to this session. Uh just give me one second. Awesome. So, yep. As I was saying, this is the big promise for you today that what I’m going to show you is an AI that sits on your computer and actually does all your work, not just on the browser, but on your computer. like, you know, it can clean up your folders. It can do your accounting. It can organize things. It can I mean, just just to throw some examples at you, it can uh help it can help create your videos. It can create your videos. It can create shorts out of a long video. It can edit your video. Like literally anything you want it to do. But not just that, there’s more that it does uh to actually make you money online. And I know I know you’ve been to these sessions before. or you watched them before thinking Neil not another one where you’re saying like AI is going to make us money but I’ll let you be the judge of that by the end of this if you don’t feel confident enough that this AI is going to make you money then you don’t have to ever attend another session from me like promise you you don’t have to ever attend another session from me. So the reason why this one’s different compared to everything else is that it sees your screen. It’s actually watching my screen right now and uh it’s just waiting right now sitting in the background. It’s not doing anything, but it’s just watching the screen right now. And uh I’m going to show you how it can actually help you. Like think about it like this, right? You purchased a lot of tools before. Maybe you understand a lot of things, but you don’t understand some. Whenever you get stuck, this AI will act as a virtual assistant and will solve complex problems for you. So it works in anything that you are logged into or that you’re browsing. you know, Camtasia, Photoshop, Cap Cut, Go to Webinar, Chrome, anything like practically anything that’s on your computer, it can figure it out and it can work that for you. And the key thing I want to drive home for you today is that just like you, I too have a lot of unfinished projects. I have a laundry list of tasks that I want to do in my business, but I just can’t get to because there’s so much to do, right? I could literally sit down and start working through things and I would still not get it done after a week or a month cuz new things keep coming in. This one can actually finish the things for you, right? That’s the big differentiator. There’s a lot of AI tools that you would have seen like, hey, it can make videos for you. It can, you know, fill out your forms on your website. All those different things. It can do a part of your task. nothing you have seen until now can actually get everything done because they’re all really good at doing like parts of like small things. This is the first time where this AI system, we call it Odin, and you’re going to see that in action today, understands the context of everything that you’re doing and actually emulates you, almost clones you to get stuff done. And this happens on your own computer in front of your eyes while you focus on what only you can do. Like I don’t know, maybe it’s a networking call you need to do with a with a colleague, with a friend or maybe you want to, you know, go buy something for example, and then you want to implement that. You can do all that stuff, but then AI can handle everything else. So, this is unique. This is different, right? Uh Harry’s saying, “Is it really going to do all that?” I’m going to show you like I I will let you be the judge of that and then you tell me uh what you think about it. Okay? So, let’s actually do a quick test here before I go any further. I’m going to let Odin introduce itself to you. And and I promise like there’s a lot of things still I want to share with you. So don’t worry, I’m not like, you know, giving control to Odin as it were, but I’m going to let Odin just tell you what it is right now. Okay, so let’s do this. Hey Odin, so I’m presenting a session right now about you to my audience. Can you tell them a little bit about who you are and what you can do for me if I sell products online, if I do affiliate marketing, that sort of thing? Okay. Hey everyone, I’m Odin. I’m a desktop AI companion that lives in Neil’s menu bar and I’m always available through pushto talk. I can see his screens, remember what matters to him, and I can do work for him directly. For anyone who sells products online or runs affiliate marketing, here’s the practical value. I can watch your screen and build the exact thing you need from what you’re already looking at. That means I can write sales emails, draft webinar scripts, build offer pages, create webinar slides, research competitors, set up automations, and handle all the tedious execution that normally eats your day. For example, if you’re building a funnel, you can show me the page and tell me what’s missing, and I’ll write the copy, suggest the structure, or even draft the whole thing. If you’re doing affiliate marketing, I can review the product you’re promoting. Write your email sequence, build your bonus page, or create the social posts, too. Drive traffic. I can also run tasks in the background while you keep working. So, you’re not the bottleneck. And because I remember your projects, your style, and your goals, I get faster and more useful the more we work together. Basically, I turn your ideas and screenshots into finished marketing assets. You can spend more time selling and less time staring at a blank page. Okay, that’s it. What do you think? What are your thoughts on this? I mean, I think that is incredible, right? Like just type in incredible or amazing or awesome, whatever. If you think of that, this is an AI that sits on my computer and can basically do anything I want. And you know this used to be people that would outsource things to in the past like not anymore not starting today because in the past you could go hire say someone from the Philippines and great people you could pay $5 to $10 an hour have them make bonus pages have them do research for you have them do call you and marketing for you all those things and look they are good and I want them to be good but often when you’re dealing with people you end up in a position where you know the the internet goes off some family emergency comes up they can’t do the work for the first time memory, you can actually have AI finish the things. But again, this was just a preview of Odin. You’re going to see it more in action a little bit later as we get into it. But I want to introduce you first to Adavia Davis, right? I want to talk about Adavia Davis because Adavia is a guy who runs a network of faceless YouTube channels. So he is cashed in on the automation trend, AI automation trend. And it’s very simple content, right? Very, very simple content that he’s putting out day after day, week after week, month after month. And as he was doing this, this was his bottleneck. He was creating a ton of videos. I’m talking about 20 videos a day. Every video would need a script. It would need a voice over and it would be need to be edited, right? And each of those traditionally means that you go hire someone. And you know when you do that, the output gets capped based on how fast people can work, how much content they can produce, all those things. And then again, there’s a lot of sort of waiting for people. So one person will do the script, one will review it, one will then create the video, one will edit it, one will uh finalize it, the six person will post it, right? Or maybe multiple people do multiple things. But it means there’s always a sort of bottleneck. Sometimes he was a bottleneck. And even though for him he was making money in this process, he had problems because you might find something that works and I’m sure you know a lot of things that work already because you’ve attended a lot of sessions like these. I mean there’s a lot of other people except for me who’ve been teaching good stuff about what works, what doesn’t work and you want to do it but there’s so many steps involved right there’s absolutely so many things that you need to do now in case of Adavia this is something he did differently instead of hiring people he relied on AI instead of hiring video editors so he didn’t hire script writers he did not hire video editors he did not outsource narration to voice actors on Fiverr anywhere else and he did not stop sleeping to keep up with the upload schedule, right? Because you know when you’re making money, you want to just like work 20 hours a day. He was not doing any of that. He removed the dependence on people completely. So he could do it all using AI. And when you do that, right, when you’re able to position that right, this is what it typically looks like. Like I want to show you this. This is what it typically looks like. And by the way, everything I’m showing you, all the numbers and everything, everything is documented, right? This is not sort of estimated. This is documented. So he was doing, let me go further. One second. So he was doing 40 to 60K a month in revenue from five channels, right? 40 to 60K a month in revenue from five channels. That’s what he was producing. Profit margins were 85 to 89%. Why? because his only costs were like API costs. This only costs were AI usage cost that you would pay and he was doing this two hours a day and altogether like you know if he was producing six hours worth of content it would cost him $60 altogether but again because of uh YouTube because of how much Google would pay to him because of that it was a lot of money right and all all this matters a lot because Adavia isn’t a YouTube personality you know this isn’t a guy who jumps on camera every single day to present something He’s not a he’s not an influencer the way a lot of other people are. He’s been doing it completely faceless, right? So, what he doesn’t have is fame. What he has instead is a system in a pipeline that just works. And the good thing is nowadays that same principle can be applied to everyone. Like no matter what it is you do, no matter what you choose, that will work for you as well. But let’s do a quick gut check here. Okay? So, I want you to answer this for me in check in chat. Let’s just quickly answer this question. Write this down honestly for me. How many hours did you spend on repetitive tasks last week that you think a system could have handled? Just put in the number. How many hours did you spend on repetitive tasks last week that a system could have handled? That could be cleaning up your email, responding to people, that could be uh if you’re doing affiliate marketing, reviewing products, whatever. If you’re doing agency, you know, actual client fulfillment as well, like posting on social media, for example, creating video content, creating written content, all those different things. Right. Just type in a number 0 to 160 I guess 186. 186 hours in a week. Right. So 0 to 186 hours in a week. And I know you need to sleep as well. We all need to sleep. So how much time did you actually spend on repetitive tasks? And when you write that down, hold on to that number because we’re going to come back to it. Okay? Do hold on to that number. Now, just so you know, this part usually comes sooner, but I really wanted to show you Odin, before we got into anything, just to just so you understand what we’re doing here. I want you to stay until the end today because you’re going to discover how to build the same hands-off the task model that Adavia runs without writing a single line of code. Like, no technicality. You can just speak it, you can write it, but that’s it. You get the same level of automation, not just with YouTube, but with literally anything. Again, this I want to emphasize. You heard Odin early on. If you’re coming in late, you didn’t, but you heard Odin early on that whatever you want done on your computer, Odin can do it. Whatever. Literally whatever. For more complex things, it takes more steps obviously, but for more simple things, it’s like this. In fact, not just your computer. I’m going to show you this in a minute, but I can do that from my mobile as well. Right? So, how to build the same hands- off the task model that Adavia runs without writing a single line of code. Why this works even if you’ve never touched automation before. And again coming into the session you might be like Neil this is my first day dealing with our automation I’m just completely green behind the ears right this is day one for me that is perfectly fine I promise you as long as you own a Windows computer as long as you own a Mac you can use this simple as that as long as you have one of these two devices you can use this how technical you need to be if you turned on your computer this morning and you’re watching this from your computer heck even if you’re watching this from your mobile phone you shouldn’t be but if you You can do this. Then number three, I’m going to give you a very, very special bundle pricing today on Odin. I mean, we’re just bringing it to market. I think it’s an incredible tool. I’m going to show you this from start to finish. If you fall in love with it, as I have, then you’ll have an opportunity to get in today, end of the session, at a onetime price. If you don’t fall in love with it, perfectly fine. But if you do, I would encourage you to get in at a onetime price because this is a launch special deal that we’re doing. Number four, there’s also going to be a money back guarantee as always, which makes it for you a handsoff decision. Now, if you don’t know me, my name is Neil Nia. I’ve been doing this thing for 13 plus years. And and look, I got to I got to go back a little bit and tell you that the very first time I tried to sell something online, I had to learn Photoshop. I had to literally learn Photoshop. I had to download it, pay for it, I had to learn it. It was horrible. I’m not a designer. I actually don’t have a design bone in my body, but I had to learn Photoshop just to do a basic sales page design. It didn’t come out very well, but I did it anyway. Now, with Odin, I can actually have Odin design a sales page for me, even inside Photoshop if I wanted, but to be honest, it does a pretty good job outside of Photoshop as well. So, I don’t need it. Right. So, this is how far technology has come. This is how far things have come. And now I focus on teaching people about AI implementation in their business. So again, you’re learning from the right person today. In fact, the technology you’re going to see was created by my close business partner, Halmed. If you don’t know him, he’s a lead developer of Odin AI. He’s also built in the past Content Gorilla, Pod Grilla. I’m sure you’ve heard of those platforms as well. And this is this is I I want to say I swear, but this is an incredible incredible tool. We’ve been working on it for the last 6 months, and I think it’s just amazing at what it does. Now having said that, let’s talk about why most of you are still stuck even with all the AI tools you already own. And I think you own a few, right? You’ve got Chad GP or cloud subscription, right? Raise your hand if you’ve got a Chad GP or cloud subscription. There’s a little uh place to raise your hand as well and go to webinar. You can do that. Yep. Yep. Yep. Yep. I can see 95% of you. Wow. Okay. And then again, I’m sure you’ve got a few different AI automation tools you’ve tried at least once. you know, you’ve tried anything. You even got a Zapia flow or something that maybe worked for a month, right? So, you’ve tried all these different tools and every single one of them promised you the same thing. Every single one of them as you started using them, they were like, “Hey, you know, this is how it’s going to go. Your business will get automated. Everything will be faster. Everything will be smoother. You’re going to make more money.” So, again, automate your business. 10X your output. Let AI do the work. Make more money. that realistically where are we right now realistically and I think this is a bit depressing you’re still the one opening the chat windows on claude right you open claude and like ask it questions you’re still the one writing the prompt you’re still the one copy pasting the output somewhere and you’re still the one fixing what it got wrong so again nothing wrong with everything that you’ve done but my concern with everything that you’ve purchased so far is that it’s part of the solution, right? It it might be a method. It might be a system, but it’s like a part of it. There’s nothing until today that’s the whole system. Now, I’m not saying it replaces everything you’ve done. It actually amplifies the benefits of what you have. So, for example, let’s say you recently purchased a tool that can create, you know, videos for you, but you got to learn that tool. You got to log in. And sometimes, I mean, you know, these are my friends, but their tutorials suck. They are horrible. English isn’t their first language, so they can’t create good tutorials. So, it’s it’s it’s impossible for you to know how the software you paid $297, $397 for actually works. Odin can go in and figure that out for you. You just tell Odin like, “Hey, look at this software. Um, this is what I purchased it for. I can’t figure it out. Can you go figure it out?” And Odin’s going to do that for you. I’m going to show you examples of all of these today as we go along. Right? So again, my point in all this is that, you know, we’re like a year or longer into the air revolution, but nothing has actually changed. Nothing big, nothing dramatic has actually changed to make you feel like this is it. I can do it. This is it. In your day-to-day life, you’re still doing the same things you were doing before, and you’re still worried about the same things that you were a year ago, maybe even more so now. That food’s expensive. Everything’s expensive. Right. So, in my opinion, I don’t think the tools are broken. I think the tools are fine as they are because you still need to do the work. But the problem is that it’s not quite you’re still not quite finishing the work that you should. And once you finish the work, once you finish the task that you have to do, I promise you the compounding effect of it getting results becomes much much simpler. So by now by the way you should have been seeing hours back in your week tasks that actually get completed not just started in a business that runs a little bit more without you. But again as I keep saying that unfortunately is not happening. So all these three things should be pirating up by now but they are not happening. Actually on that note let me ask you this question and answer very very honestly for me yes or no. Has an AI tool actually finished a task for you from start to finish without you touching it? Okay, let’s say whatever you wanted to make a video. Have you been able to have an AI tool take the idea and give you a final finished video without you clicking and wondering like something broke and this is wrong? What if you wanted to do a client proposal, something simple? What if you wanted to create a bonus page or a sales page from start to finish? From idea to the whole thing written to design to published online. Has an AI tool been able to accomplish all of those things for you start to finish. Yes or no? And look, it’s okay if it’s a no. I don’t want to make you feel sad about it. I just want you to first acknowledge where you are right now because only when you do will you be able to move to the next step, which is fixing it. But until you do, you’re not going to be able to fix it. Right. So again, my goal is to enable you to have AI make money for you, to have AI finish things for you. And if you’re not there yet, then today I can change that for you. Then today you can finally be in a place where AI becomes your true virtual assistant that sits on your computer computers all the time and that allows you to actually get stuff done so that you can start making money the way you’ve always known you can make. You know if you publish more videos you’re going to get traffic. You’re going to make money. You know if you send more proposals via cold email you’re going to get sales. You’re going to make money. You know, if you create more lead magnets, you’re going to get more leads, you’re going to make more money. You know, all these things. So, why are you not doing it? And you know what to create? If not, I mean, again, Odin can help you, but you don’t do that because it’s a very, very resource inensive process because no AI until now has gone from start of an idea to actual completion. And again, for a lot of people, and I’m seeing the answers coming, and maybe there’s one person that actually said yes, but for most of you, the answer is resounding no. None of this has worked out for them. None of this, right? And again, you’re not alone. Again, I’m repeating this one more time. 99% of you have said no. And that’s okay. Just know that you’re not alone. You’re not using AI wrong. You’re using it at the wrong level. You’re using it at a level where we were there like one and a half years ago, right? One and a half years ago. And here’s what I mean by level, by the way. Cuz I acknowledge that by now you’ve got a dozen same prompts. You know, you’ve got Google Docs, PDFs on your computer just gathering dust with a ton of PDF prompts. You’ve got a folder of half finished AI generated drafts. you’ve got three tools at least you you have paid for and you stopped opening entirely. So again, I’m quite confident that just like 99% of the people, you’ve got all these things. And if that’s you, you’re at level zero. Now again, when I say level zero,

    it’s not to berate you. It’s just telling you that at level zero, basically you’re doing the most mundane, the most basic tasks with AI, right? So, you’re opening up a chat window, you’re typing a prompt, you’re copying the output and pasting it somewhere else, and you’re fixing what goes wrong, and then you’re repeating it again, over and over and over again. You are using AI, no doubt. If someone stopped you on the road and asks you like, “Hey, do you use AI in your life, in your business?” You’ll be like, “Yes, I am.” But this is how you’re using AI. And this becomes an endless loop, right? This becomes something you do over and over again. Like, I’m sure if I if I analyze it to like hell, this is what a proverbial hell would look like. You keep doing the same thing over and over and over and over again. So you never really get the chance to go to the next level because you’re just stuck at doing the most mundane, the most basic tasks which don’t allow you to compound. Right? That’s the problem. So the fundamental mistake in all this is that you’re using AI as a tool that you operate. And I want you to shift that and instead use AI as a system that operates for you. Right? Imagine how good it is when I wake up in the morning. The first thing I do, this is how my day goes, right? When I wake up in the morning, I open up my phone. Not the first thing, but you know, while I’m making my coffee and I talk to Telegram, and I’ll show you that in a few minutes as well. I talk to Telegram and tell it these are the like five different things I’m going to work on today. Can you get started already? So, by the time my coffee is ready, by the time I’ve had my breakfast, I come to my computer and most of them are done. Most of them are done. if not 100% like 60% 70% 80%. So all I have to do is do the things I’m exceptionally good at that even AI can’t do which is like you know talking to people oneon one mostly at this time. Remember Adavia I talked about Adavia with you earlier right? I I showed you his example. I was basically talking about what he was doing. So with Adavia the principle behind his business was this.

    He had built he had stopped being the one who executes every piece. Right? Because initially when he was testing, when he was experimenting, he was doing that, but he had stopped doing that and he built a system that takes the job from start to finish. Now, in his case, he’d actually had to fit a lot of different systems together with duct tape. Right? What I’m presenting to you today is a system that sits on your computer, that works on your command, that works with your secure setup, that works on your permissions. It doesn’t do anything you don’t tell it to, and it literally works on your command. It does your bidding. you want it to do something, it gets it done. And the reason why I prefer that much more than say something like OpenClaw or a cloud-based system is because you have to trust a black box. You have to trust that a system that’s sitting in a third party server somewhere isn’t going to get hacked, that’s doing everything that it’s supposed to. That when you go to sleep, like there’s stuff happening behind the scenes that’s not going to jeopardize your keys, your money, or all those things, right? Stuff on your computer. But Odin AI is good because it runs on your machine and you watch every step happening live in front of you. It doesn’t have to execute when you don’t want it to. You only have it running when you want it to run. It runs on command, right? So this full visibility start to finish, full security. It doesn’t even use your Chrome browser. Like it can read it, but it can’t write into it unless you explicitly ask it to. What it does do when it’s browsing is it uses its own headless browser. So for example like another use case I want to talk about is let’s say uh you know you wanted to reach out to your target market uh on LinkedIn target prospects on LinkedIn LinkedIn you wanted to reach out to 100 people I’ve done it before I’ve literally reached out to 100 people before do you know how cumbersome that process is do you know how tiring that process is first you have to find those 100 people then one by one you have to click message click message click message reaching out to 100 people and again doing this organically because you don’t want to do it you know like in bulk because that and get you banned will take you about 3 hours altogether. Now for Odin for starters it will take a bit shorter but the cool thing is you don’t have to do it. Odin’s going to automatically do all of that. It’s going to simulate you how you basically browse and it’s going to do all of that behind the scenes. Okay, so that is really really important and again typically yeah you could give this to a VA as well but the problem with VAS like we discussed before was they need managing every week you know things can break if you’re paying for subscription somewhere things can break when sites change and there’s ongoing setup there surprise costs as well even VA cost a lot but with Odin it runs the tasks and then stop doesn’t do more than that there’s no babysitting required there’s no ongoing maintenance as well so for example let’s say I’m Just going to give you like some examples here of some of the use cases. By the way, if you have questions, you can keep them coming uh because I’d be happy to answer those for you and uh I think it’s important to to answer those. So, I’ll try and get them answered for you. Okay? So, I was talking about levels earlier, right? So, levels like this is what the levels look like. You got level 0 1 2 3 uh and I’m going to explain all of those. Level zero is where most of you are mo like I used to be there about a year and a half ago, which is the chatbot tour. You open a tab, you type a prompt, you copy the output, you finish the rest by hand or you do that multiple times across multiple windows, right? Then number two is you get better prompts. You know, you learn that there’s actually science to prompts. You start improving them. You get better outputs, but you’re still copying, you’re still pasting, you’re still finishing stuff manually. Just another quality is a bit higher. That’s level one. Then you got level two where you actually start chaining things together. You build a workflow, right? Which is where you use Zapia, you use Nitn. You’re like, “Hey, do this and then do that and then do that and then do that.” Fantastic. I mean, you’re doing a lot of things automatically, which is great. But then level three, which is again where I want you to be, which is where Odin’s going to take you, is where you hand an entire outcome to an agent or agent can spin its own agents and it sees the screen. It runs a task and reports the work being done. Right? So, I’ll give you another example here. I’ll give another example of something I do often in my line of work. So, I do a lot of YouTube content. Recently, I asked it to review my YouTube channel, look at the past 15 videos, compare those to the content the other people in the market were doing, and then tell me what I could be doing better, right? That’s just, okay, let’s see what that would look like at level zero. Level zero, uh, this is like, here’s copy pasting my last 15 videos. Could you tell me, uh, what’s the pattern? What’s going wrong? And then I would go and copy paste one by one different competitor channels. I’ll research them myself. I’ll copy paste and say okay what are they doing right that I’m not doing right. Number two uh or level one rather you know I do this a bit better like I would uh organize the data a bit better and so on. Level two I’ll actually start to build a workflow. I’ll use nit like hey automatically when my video gets published you can review it you can uh compare to others and then give me feedback after 48 hours all those things right but level three is where I take it to the next level altogether. I tell it basically like, “Hey, this is my YouTube channel. Just review it automatically and every time I post a video, review it, make those suggestions based on what others are doing and actually give me a new script. Give me a new video title, new video script, and I’ll record it.” In fact, if I want to take it another level, I can ask it to create like a faceless video for me as well. All that happens automatically. Then I can even ask it within that level three to publish it automatically. So again, the point is that it’s the same thing that you’re doing manually, but we’re taking it to the next level by doing it automatically. And again, Adavia isn’t the only one who’s doing all these different things, right? There are many real independently examples of one person plus AI doing the entire job of a company. We’re not far from that time where solarreneurs are going to build $100,000 a month kind of company with just AI agents. And today you can be in a position and these solar printers are talked about like 20 25 year old but today for the very first time you and look I know how old you typically are. We’ve got customers here typically from 40 to 65 70 different parts of the world. This is going to enable you without any technical knowledge to spin up your own agents to actually do the stuff from start to finish and that’s very very important. Now, examples here like David Breler, he does 226K monthly recurring revenue, 5,000 paying users. You’ve got Dana Snder, she is the only company, only full-time employee in the company. And uh she has three agents running who do all the client work. Then you’ve also got David Johnson from Scribe Consulting and again founded in May 2026 and he already makes money with this as well. You got Quandry. Again, just many many examples, individuals that are getting business level results with just agents doing the work for them, right? Jen Glance is another one, Solo Founder, who basically makes 6,300 a month doing this. Then there’s another A Chrome extension that autogenerates meeting notes that’s making 1,500 a month in recurring revenue. Uh you’ve got another person in 2024 they made two $233,000 built on an AI agent that this person Kelly co-created that analyzes brand ad creatives and and look none of them none of them needs to be told how in each of these cases the system does the entire work that’s exactly what you’re going to be able to set up today okay so again you got three options moving forward and I’ll have the demo coming up soon as well you have three options you can basically stay at level zero where you are right now, which is what you’re committed to. And that’s fine. Look, if it works for you, perfectly okay. Or you can build it by hand. You can just, you know, give up AI or build by hand. Or you can install Odin, and I’m going to have Edal basically demo this for you. I can demo this for you in a second. But you can have Odin on your computer and it can do anything you want it to do for you. Literally anything, right? And again, this is the gap that no one’s talking about. When you use AI, you need to set context. When you use AI, you need to write prompts yourself. When you use AI, you need to fix the output every single time. And even after all that, you need to do the actual task. But for the very first time, you’ve got a platform that looks at your screen and it understand the context in a minute. It can take control and execute everything hands-free on your computer. It can act like you and execute everything on your computer. It can run tasks in the background while you go do something else. And it can report back only when the task was actually done or it needed more information to do it right. Okay. So again, if it sounds too good to be true, I promise you it is fantastic. It is as good as you can believe it. I’m going to run you through the demo. We’re going to show you exactly how this works. Then I’ll bring you back for some Q&A. I’ll show you a couple more things. then I’ll give you an incredible, incredible offer that you’re not going to see anywhere else. So, if that’s good, type in demo and I’m going to pass it over to Ishal and we’ll demo this for you how it actually works from start to finish.

    Awesome. Demo, demo, demo, demo. I see. Great. So, let’s do this right now. All right. I just woke up and I am about to run out to the gym and today I want to work on improving my SEO for my website. So, um before I head out, I’m just going to ask Odin and I’m going to message him um to review my website and you know,

    so I’ve just sent off this message and I’ll get back to Odin um in a bit once I’m back from the gym and we’ll see what it comes up with. All right. So, I just got back from the gym and it seems like Odin is done analyzing my website and it has given me a full breakdown um about you know the SEO thingy that we needed and it has created a report for me. So, let’s just pull this up and uh it’s essentially scored a four on 10 for SEO and a one on 10 for AEO. And as you can see here, it has given me a list of issues that I need to fix. Um, and it’s also pulled out things that are working well. And then it’s giving me some action steps for AEO. And then there’s a full action plan that it has given me along with the kind of impact it will have and the amount of effort it would take. And it’s divided in uh three phases. So, I can now go up and, you know, pick this up myself or I could just ask Odin again to sort of go in and do this for me. But that’s really the beginning of Odin. Now, Odin is essentially an AI assistant who lives on your computer. Whether you’re using a Mac or Windows, it works on both. And it’s so easy to use. All you have to do is press control space and just talk to Odin like a human would. And it’s easier than giving instructions to a team member of yours. So I’ll show you. Let’s say um you know I have some tasks in Asana that I um want to complete. So let’s see. Let’s uh pull up my Asana here. Okay. So in here I have a task that needs to be done. But uh you know let’s say I’m just feeling too lazy or I have to head out or something. I can integrate Asana into Odin. And I have already done that here. But let me show you how that works. I’m just going to press control space and I’m going to ask Odin to do it for me. Hey Odin, can you launch a background agent? Pull my pending tasks from Asana and please do it for me. And you’ll see right here in a moment. Starting background agent. Odin has launched the background agent and it is now starting and it will go in and start doing the work for me. And that’s essentially just one part of Odin. Um besides that we also have two other very cool features um that say that I would like to show you. One of them is the fact that Odin can teach you things. Let me just quickly reply to Odin.

    So essentially Odin was asking if I’m logged in and or not and uh I’m honestly not sure. So I’ll just I just told Odin that I’ll log in. Uh and as you see now Odin has pulled up the login page for me. Odin will uh never ask you for your login or any other sensitive information. If it needs it, it is going to open the page for you and it’s going to ask you to essentially do the steps uh yourself. So as you can see it’s saying that uh Odin browser has the sign in page open. Look for a window labeled Odin agent browser in your doc. Please sign in with your email and hopefully that should do it. Yep, there we go. I will just tell Odin that it’s done now and Odin can continue working on it. Now, in the meantime, I would like to show you the two other features of Odin that I think are pretty pretty incredible. Um, so one of them is the guide feature which essentially allows you to ask Odin things and learn how to do them. So for example, let’s say you are logging into Gmail for the first time. You can just press control space, hey Odin, how do I create a new email and ask Odin the most basic or the most challenging thing and Odin can help you go through it. So, it’s going to now show me that I can click on that big compose button. Click the big compose button on the left sidebar or hit the C key on your keyboard to open a new email instantly. And that’s how Odin can guide you. Now, let’s make it a bit more challenging. Let me just ask Odin how do I create an API key. Hey, Odin, can you please help me out? I don’t know how to create an API key. So, it just pointed me to the create button here. And I can click the create button in the top right corner to add a new workspace and name it. And um it just doesn’t work on your browser. It can pretty much work in any app that you’re using. So, for example, I’m here in my Asana app and let’s ask Coden something. Hey Odin, can you tell me how do I create a new project in Asana?

    Click the create button in the top left of your sidebar. It’ll open a menu where you can choose project and start building it right away. And that’s essentially how um you know Odin can help you throughout any particular app or really anything essentially that you um need help with. And that’s just one thing. Then you have the act mode which basically takes control of your computer screen and does things for you. So, let’s say I want to create a Facebook page, but I don’t want to do it myself. I can just ask Odin, uh, hey Odin, can you create a new Facebook page for me called Odin AI? And just fill in the rest of the details however you’d like.

    And now, as you can see, um, there’s a top bar that says Odin is controlling your computer. So now essentially Odin can use your computer and take actions. Um so you know my hands are off the keyboard now and Odin is going in and it’s creating a Facebook page for me. So it’s opening uh the page creator and now it’s typing in the name. It’s going to type in the category and then it’s going to type in the bio and create this page for me.

    And um you know as you can see essentially it’s uh filling up everything and now it’s hitting the create page button

    and the page has been created. Now it’s asking for a few more details. I’m not sure what Odin would do. Either it would tell me that it’s done creating the page or it’s going to ask me for details that they you know Odin can fill in here as well.

    and there you go. Odin says the page has been created. So that’s how the act mode works. And if I could show you um you know the uh task that it’s working on. So you’ll see that it’s going in and it’s actually uh marking the applicants as as either shortlisted ordin is going to you know reject them. So let’s uh see this in real time as well.

    As you can see it’s navigating to the next one and now it’s going to review the resume here and see if this person fits the job description. And based on that, it’s either going to mark them as shortlisted or it’s going to reject them. And this is a long list, by the way. This is about 300 people as you can see right here. Um, so you know, it may take a while for Odin to complete this work, but uh, essentially this gives you an idea of what exactly Odin can do for you. And by the way, once Odin is done shortlisting, I can also ask Odin to grab the emails of these people and then send them an email inviting them for an interview. So that’s how cool that is. And as you see, uh Odin just marked this recipient as um or you know this person has rejected and now the cross is active and now it’s going to go and navigate to the next person and then it’s going to continue on until it’s done. So yeah, that’s essentially how Odin works. That’s what it can do. Um, and I think it’s a really, really powerful tool for anyone. Um, and at the price especially that we’re offering it right now, it’s just a complete no-brainer. Hey, Neil here again. So, what did you think? This was basically walking through the and I think is fantastic. And don’t worry, I’m going to show you a few things to answer a few questions for you as well. But he showed you the background agent how he doesn’t need to be glued to his computer to actually get work done. He can just order work from Telegram and then as soon as he’s back on his computer it’s done. Remember I did the same thing where I found a really good offer. I was able to understand it, clone it and even create the underlying deliverable which was a brand new software while I was still in the playground with my kids. So you can do all that. Again, all of this is very safe to use because the login are handled specifically in Odin’s own browser. So, we’re not using your Chrome. We’re not getting into your Chrome. It’s using a special browser where it only goes in if you give it the login and it can guide you. Right? So, that’s one of the things you saw as well. I’m going to open up Odin here so I can explain this to you. This is one of the features that you saw where Odin can literally help you. And look, I don’t know about you, but technically there’s a lot of things that I can’t do still. is like setting up DKI and SPF, those sorts of things for domains, you know, setting up mail servers. Technically, I can’t do all of that. So, for someone like me, having Odin in my corner is a perfect thing because now Odin can do all those things. Not just that, it can actually act on my behalf as well. So, it can actually do things I ask it to do. And the more you use it, it starts to build up a memory, right? So it starts to build a bit memory of you which is really handy because you need the memory and all the conversations that happen the entire conversation history is locked in a specific folder right over here. Okay, so that’s saved as well. So it learns more about you. The more you use it, the better it gets. And then I want to show you another couple of things too. Let me go ahead and uh show you this. Oh yeah, this is pretty cool because you can connect with MCP servers, right? So if there’s any external facility where you can tunnel in using MCP we talk about more about that in the bonus sessions but you can connect with like a you can connect with Facebook ads or can practically run your Facebook ads right can learn how your Facebook ads are doing and it can run your Facebook ads as well and then uh there’s also this feature right over here let me open this up so this is where we have a lot of done for you skills right so Odin of course you know when you when you give it something like Okay, write copy for me. It’s going to pick up this skill and it’s going to start utilizing and Odin can do all of those for you as well. And by the way, did I mention this works in both Windows and Mac cuz the demo that Israel showed you was all Mac based. I’m using Windows right now, right? So this is on Windows. It works on both the devices flawlessly. Absolutely flawlessly. So lots of other use cases. Well, I I’ll circle back to them a little bit later, but I want to just remind you that you’ve watched Odin do two things, actually three things. You’ve watched it do the background agent mode where it just does stuff for you in the background. You’ve watched it guide you and you’ve watched it act on your behalf. And all of these things happen, you know, in front of you on your computer. There’s no blackbox somewhere online where you don’t know what the hell is happening with your data. This is all happening for you with you in real time. So, this is incredible. And again, both Mac and Windows friendly, which means it works on both of those devices.

    Now, having said that, I want to say this. You’re probably thinking right now, you’re thinking, “Okay, Neil, how do I set this up? What if I’m not technical enough? Will this actually work on my computer?” Now, look, I know you’ve been sold the dream of go buy this, you’ll be up and running with this tonight, and it’ll be easy to use, blah blah blah, right? And you get in, there’s no tutorials, right? One of the biggest things you find is like there’s no tutorials. I want to show you uh the different thing with this. So for starters, when you have Odin, this is how the setup takes. This is how setup goes. You sign up to open router. So we tell you to go sign up to open router because that’s what we’re using. You get a key from there. You got to put some cash down, right? You put the card there. You get your key from there. And we automatically choose a model here, which is at the moment the best performing model is Kimmy K2.7 code. And it starts to work for you. That’s it. That is all the setup that you need to do. That is literally all the setup that you need to do. But I want to show you something else as well.

    So when you get into it, we’ve got a full guide on how to use it. And this literally a 5minute guide. Like there’s nothing more than that. So we walk you through exactly how to use it. We walk you through advanced features and everything. All the training is set up for you there. All the training is ready for you to go. So we’re not sending you on a wild goose chase. We’re not sending you to go use something that you know you’ll have to figure out technically how to use. But as I mentioned, the entire premise of Odin is to actually not make you feel technically technically overwhelmed. The entire idea here is that you download it. If you’re using a Mac, easy to install. If you’re using it Windows, you double click it and installs it for you. And uh you know, we’re still waiting for certification as of right now. So it might just give you a warning, but you just proceed, go ahead and install it. It’s going to install that for you and you’re good to go. Like anything from there on once they open a lot of keys in any technical query question you come up with, it’s going to guide you. It’s going to act on your behalf if you needed to. Now just think about it this way, right? You purchased many things before where it gives you more technical headache. could give you more work to do. But just imagine this for a second. What if one platform handled handed you all of this, right? So the install, the activation, the execution, the scaling. This is what Odin is. Odin is not one of these things. Odin is all of these things. This is the key thing I want to emphasize, which again I I just I can’t tell you this enough that this is going to make your life so much more easier. This is going to make your your outcome so much more easier. So if you’re interested, if you want to see what exactly you can get as part of Odin package, type in Odin and I’m going to show you what’s included in the bundle deal for you exclusively today on this session. Just type in Odin. I want to see a lot of Odin’s coming in. And uh we are going to go through the list of everything that’s included for you. Okay. Type in Odin, Odin, Odin, Odin, Odin. Good, good, good, good, good. Uh, good. Someone’s asking, “Can it help me with affiliate marketing?” Yeah, it can. It can research new launches for you to promote, uh, rank them by commissions. It can write and review, uh, and compare content. Uh, it can build a simple funnel for you as well. It can build a complicated funnel for you as well. Like, it’s entirely up to you. We’re getting people to push it as far as they can, right? Again, it’s not going to do rocket science for you. It’s not there yet because we’re still only using underlying models, but it’s going to do a ton of things for you. So good. Let me introduce you to Odin AI. This is the desktop AI that deploys an entire agent army on your computer, on your screen, and in front of your eyes. If you are ready to stop being the one doing the work, then pay very very close attention. Type in ready for me. I know you already typed in Odin, but type in ready for me if you feel ready to stop being the one doing all the work. Again, remember after this, you are not the virtual assistant anymore. you have an ondemand virtual assistant that’s there for you any given time of the day. So let’s break down exactly what you are getting. So component one is the Odin AI personal license. This one lives on your machine. It’s literally one keystroke away. I just press control and space and it starts to run. It does all the work. It doesn’t basically get into action until you call it, right? So it’s not like it’s watching your computer all the time. It’s only there if you ask it to help you, right? And again, it’s real. It it lives its own browser with its own access. It’s on your computer, but only when you give it access to certain folders. So, it’s restricted. It’s compartmentalized as you want it. Right? So, there’s a Mac, Windows app. It’s one click install. It’s not just like a SAS software that sits in the browser and stops working when you get into computer. There are three ways for it to work. Guide mode, act mode, background agent mode. Get all three of them cuz I think you need all three of them. You absolutely need the guide mode cuz whenever you get stuck, you need to get it to help you move forward. And sometimes you just need it to do the dirty work, but most of the time like I do, you need it to get your work done even before you log in. So that’s the background agent mode. You’re getting access to that too. You can run it from your phone. You can fire a task off Telegram, which again is very very easy to integrate. Like let me show you this. Uh we’ve got literally a Telegram bot that you talk to. You get a code and you can connect the telegram as well and it’s good to go. So you can run it off your phone, you can come back and you can get finished work later. Then it remembers and learns and it picks up where you left off off. So it learns from your behavior. It learns from your actions. Very very crucial. So the memory gets built up over time. It understands you, how you work, what kind of things you do, what’s important to you, what’s not important to you, what makes you money, what doesn’t make you money. And it connects you to the real web. Right? So your real Chrome, your real login, but again only if you permit it to and your choice of AI engine. We tell you which one to use, but it’s up to you. But again, we go for optimized cost, so it doesn’t cost you more than 30 cents a day, right? And then finally, it’s safely in your control. Whenever you want, you can press escape, it stops, it pauses, it never touches passwords or card details. All of that is structured for you to help you get maximum results. So this is going to be perfect for you if you want to get results for yourself. If you want to use Odin to basically do your work for you, all kinds of work. And I mean look, this is the this is the problem. I would say this product is so broad because can do everything for everyone. So sometimes I have trouble explaining to people like hey this is why specifically you need it like this is your use case and that is your use case. I’ll tell you this again in a very broad way. If your use case is that you work online, you need Odin. If your use case, sorry, let me rephrase that. If your use case is that you work on a computer, you need Odin. Okay, so that’s component one. Component two is their Odin AI pro unlimited. So, by the way, with the main version, you get like five tasks a day that you can do five, sorry, five agents a day you can run. Uh, and then you get limits on how many times you can use a guide mode and act mode, right? But if you want to go unlimited, you need the component number two, which is Odin AI Pro Unlimited. Now, with this one, you don’t do one job at a time. You can run multiple jobs in parallel. You can basically build an entire army of your agents doing Odin’s bidding. So, you get unlimited background tasks. You can run multiple tasks at once, which is fantastic because for me, I literally have five things I want to do, 10 things I want to do every single day, and I can give it all of it. It will do all of them. You can slaughter up to three computers. So with the main license, you get just one deal, but now you can install it on three computers, right? And you get unlimited phone control. So you’re not limited to how many messages you can send via Telegram. You can even upload files from Telegram. So let’s say if you’re browsing something, you want to upload an image or something from Telegram, you can send that over to Odin as well. You can send voice notes as well, right? And you get multiple voices you can choose from. So let me show you this. Uh you get multiple voices that you have available over here. And again, we’re using the cheapest possible service, so you don’t have to spend a lot of money. If you want, we get to 11 Labs for you and you got to pay that API cost, but that’s going to cost you a bit more. We don’t want that for you. So, this is the bootstrap way of getting results with AI in your business. You get that as well. And again, we have a 30-day memory. So, now, by the way, we talked about memory. It has a limited memory because that costs as well. But now, there’s a 30-day ruling memory instead of a 7-day memory. the stuff you’ve done at the beginning of the month is going to remember at the end of the month as well. You can always download it and reupload the memory to have it, you know, consistently stay exactly how you want it. But you get 30-day memory as well, right? And you get priority support from our team, too. So, that’s all included for you with Pro Unlimited. Now, the cool thing is this. I’m going to tell you this with something like this. When we go unlimited, people expect like, “Hey, we got to pay every month. We got to pay every year.” You don’t. I’m going to show you this in a little bit, but the cost for you is going to be literally one time. Now, component number three is the 30 done for you Conquest Pack. Uh, now this is something where you are able to get 30 orders which are pre-built and fully tested. So, if you want to make content, if you want to do something in finance, if you want to do outreach, if you want admin work to be done, all of that is scheduled in for you. All of that is literally scheduled in for you. So, we have skills. I showed you skills earlier. We have 30 plus skills and more added all the time available for you. So this way you’re not starting from scratch. This way you’re not teaching basic stuff to on your computer. It already comes with a lot of foundational stuff ready to go. So you’re getting access to all of those as well. And then finally this is where you’re going to make a ton of money with Odin. You’re getting agency license to where we’re giving you 100 client seats. Remember the front end option, remember the main offer that we talked about where you get one computer installed, five tasks that it can run all those things. You can now install OD and on 100 client computers or 100 prospect computers and I’m going to give you not not right now but later I’m going to give you additional email swipe you can use as well to just reach out to businesses and offer them this as a service. Right? You can literally show them just like I showed you and you can say, “Hey, what if this lived on your computer and it did all you admin things and only you have access to it. No one else does. They’re going to fall in love with it. They’re going to pay you whatever you ask for.” And you can charge them based on usage, right? So you can set up open for them. You can say, “Hey, it’s $99 a month, unlimited usage. Go crazy.” And that API is going to cost you maybe like $5, $10 a month, and you get to keep their margin. So you get to build recurring income doing that. You get 100 client 100 client seats. You can charge setup fee, you can charge monthly for it’s up to you and you keep 100%. We don’t take a single penny from that. We also give you client management dashboard so that you’re able to basically uh use it in there as you see fit. Now the only other thing I will say as well is that we support you. We don’t support your clients. So if your clients get stuck, they will ask you. We can guide you. Simple as that, right? So in that way you work directly with them. And just so you know, because of the certification that we need from Apple, from Windows, we got to keep the branding as we cannot change the branding. I know some people say like, “Hey, Neil, I want different branding branding.” Well, Apple doesn’t allow that, right? Both Apple and Windows cost about $200, $300 a year for this branding. So, one, you got to pay that, then you got to go through that process. It gets too expensive for you. So, you keep Odin branding. You just give them access. And on top of all this, I’m going to give you a secret upgrade that no one else is getting access to. No one else outside of this webinar. So that secret upgrade is this. We’re going to give you a 10day uran mastery sprint. So I’m going to spend about 60 to 120 minutes a day with you for next 10 days. Uh which is going to start I believe on the 13th or 14th of July. But we’re going to spend all that time together so I can show you every possible way to use and make money with Odin. Right? This is such a broad appeal software that you’re going to come in and you’re going to be like, “Neil, how do I do this? How do I do that?” So, I’m going to sit down with you and from day one to 10, I’m going to show you how to make money with this, how to get it to do your stuff every single day. I mean, that alone is going to build such a strong community. That alone is going to put so much money in your pocket that you’re never going to want to try anything else after today again. Like this is my biggest worry, right? That I buy something and then a week later, a month later it becomes old. I got to go get something else. Odin is already so advanced that this is 3 6 months ahead of everything else in the market. So when you get this, you’re locked in for a long long time and we’ll continue to improve it. will continue to deliver you all those upgrades for free as a bundle buyer today and you get to unlock all of those. So again, when you have this, this is really going to help you because most buyers spend their first few weeks figuring out what to do, what to type. But when you get this, you’re able to basically understand within 10 days how best to utilize it. But besides this as well, we have a lot of bonuses with every tier. You’re going to unlock theirs as well. You’re going to get access to all of those bonuses as well, which are all of these. Like I’ll just show you these 12 right now and I’ll explain them a little bit later again. So, you get access to all of these 12 bonuses included for you as well. Right now, we do have two tiers if you want to get like the silver deal or the gold deal. But with the silver deal, uh I’m going to explain you get nine bonuses. With the gold deal, you get 12 bonuses. And you know, with the silver, there’s one upgrade missing. So, I’ll explain that to you in just a minute once we get to it. So, let me actually show you what each of these pieces call cost separately. And by the way, again, if you want to get an early link before anyone else does, just comment interested and my team is going to drop that for you uh in the chat. So, again, let me know interested in bundle and my team’s going to drop that link for you.

    So, let’s add this up. Let’s look at it. Odin AI personal uh is included in both silver and gold. So is a pro unlimited. So are the 30 30 done for you conquest packs. Uh so is the 10day Odin mastery sprint which is again secret. It’s not available to anyone outside of this webinar just so you know. Then all the bonuses as well 1 to 9 that are included in the silver only. But if you wanted the agency license with 100 client seats and bonuses 10 11 and 12 those are included with the gold license only. So altogether the silver adds up to $4,845 in value and the gold because of the agency license adds up to more than $15,000 in value. And like I said, it’s absolutely worth it because you are now able to with this exclusive license install this as a service for other businesses too. So you could literally walk up to them say, “Hey, how about if I do this for you and you can charge them a set of fee, monthly fee, whatever you want.” And trust me when I say this, businesses, business owners who are not techsavvy are going to appreciate having a desktop AI assistant. And again, if you’re worried about branding, just so you know, Odin is going to be monthly and yearly after this launch is over. And uh we’re going to make sure that you guys are able to add a lot of value for your customers, right? So the 10day training we’ll be doing, I’ll be teaching you how to customize skills for them. So your earn license for them specifically is impressive. I know someone who’s charging $1,000 $2,000 up front to set this up and then $99 a month and he’s creating custom skills for them. So I’m going to show you how to do all that. Now if you’re wondering what this actually replaces, it replaces hiring a VA. It replaces hiring a team and managing it. It replaces separate SAS subscriptions or even building your own automation from scratch because Odin AI is one platform, one install. No subscriptions to juggle. It’s already been built and is proven to work. Like I said, you just install on your computer. Could be PC, could be Mac, doesn’t really matter. And you’re able to have it work with you whenever you want, whenever you need as your assistant. And so again, we’re looking at pretty impressive real world value. And that’s the honest out of the value of everything that you just saw. But as you know, this when we do these special sessions, we give you an incredible, incredible deal that you’re not going to see anywhere else. And again, the reason why I’m saying this is an incredible deal today for you is typically something like this would be priced at $4.97 a year, right? You’d be paying a lot of money for the software and the training component. And again that would be quite fair. So even if I was to price silver at 997 gold at $1999 that would make sense. Even if I was to charge annual that would make sense at altogether because why not right? And honestly this is a small fraction of added value of everything you just saw. But again we’re not going to charge you that. We’re going to bring it down to a price that’s more convenient for your pocket because again the results that you can get from this are pretty incredible. So, you’re going to pay much less than that. And again, I appreciate that you’ve been here with me until this time. You’ve stayed to the end. You’ve earned a real discount. So, your launch only pricing today looks like this. And the link now we’re going to drop for everyone in the chat box. $297 for the silver license and $4.97 for the gold license. If you don’t want the agency seats, that’s fine. Go for the silver deal. Just pay 297 one time and you are done. But, and again, this is very, very important. If you want to find a way to make more money with this just by offering licenses to this to other people, go get the gold. And to be honest, you would only pay $200 right now. But just two seats alone, even if you were to just, you know, cheap it out and sell it for 100 bucks each, just giving away two licenses alone will make you money back. Imagine if you give away a 100 licenses for $100 each. What’s the math on that? 100 multiply by 100, that’s a,000. Look, $10,000 just by you being generous and giving it away for onetime fee. But what if you charge monthly? Now, we’re looking at $10,000 a month. But again, I’m going to show you all of this in the 7-day training I’m reserving just for you. Go ahead, get the link from the chat box. Make sure you get in because this truly is an incredible, incredible deal. You get instant access to this, right? So, when you purchase, you’re going to get an email from us and we’re going to give you instant access to this software. So, within about 5 minutes, you’re going to get an email from us as a confirmation that’s going to have the link where you can go download Odin and use it. It’s very simple to activate as well. All you have to do is put your email address, you validate it against our database once you’ve purchased, once you’ve made the payment, and you can get started immediately. Then all you have to do is go to your open router as I showed you earlier and then get your keys from there. Plug it in and Bob’s your uncle. You are good to go. You have an interface that looks like this. Initially, this actually sits inside your menu bar on your computer, but then you can drag it out uh and then you’re able to use it like a detached window on your computer as well. And you can make it do anything that you want. You can make it work with you from your phone if that’s what you want, right? can do all these things instantly using Odin and so much more. Now, let’s do the honest math here one more time. If Odin goes out and saves up, say 10 hours a week of repetitive computer work that you’re doing, it’s already going to be worth so much more than this, right? Let’s say you your billable hours are at a modest $50 an hour. Just saving up 10 hours a week is $2,000 a month in savings. Would you pay $497 to pay to save $2,000 a month? Why wouldn’t you? Right? And again, because you’re also getting the commercial license, every result that Odin produces can go straight into paid work. So, you’re not restricted. You can do client work with Odin and that is perfectly fine as well. And then if you get the gold version, which again I really think you should, I mean you’d be no offense but foolish not to. Then even giving away one two seats at 1,500 a month which I’m going to show you how to do that is going to cover the entire gold price three times over just in the first month alone. So the real question really at this point for you is which tier are you going to go for the silver? Are you going to go for the gold? Because I think both of them are fantastic. It just comes down to how you want to utilize it. Because silver is perfect for solo operators who don’t want to build an agency, who don’t want to help other people. they just don’t want to do their own thing, you know, KDP, PLR, whatever thing you want to do for yourself, fine. It’s going to help you. It’s going to book stuff for you. It’s going to organize your holidays, it’s going to do all your accounting for you on your computer, all those little things that you expect, and then so much more. But if you want to turn this into a money-making opportunity where you go out there and you charge a set of fee for clients, you know, $1,000, $2,000 where you go in, customize some of the skills that we give you as part of a skill pack and then build it specifically for them. Again, we’re going to show you how to do all of that in the 10day training. You could do that and you could basically make so much more money every single month which hopefully again my goal with this is to allow you to stop trading hours for money to actually start getting paid monthly just because you have given people a software that they’re running on their computer completely securely completely safely in a very organized way. So again, silver is for you if you’re a solo operator who want their own time back. If you’re a freelancer, creator, side hustler, anyone drowning in repetitive work. And then gold is for you if you want to turn this into a client business. If you uh you know are basically doing agency freelance work and um so on and so forth if you if you are solo but you want to stop doing that kind of work as well. So you’re getting access to everything you see on the screen. All you have to do is go to that link below. You can choose silver, you can choose gold. I’m going to leave it up to you. It’s entirely your decision. But no, in both the cases, we are going to be available for you. Even with the silver, by the way, you get the 10day mastery. But again, some of those you might feel out of place at the end because they’ll be about agency. You know, I’ll be teaching people how to go out there and uh give it to other people practically for like $500,000 up front and then $99 a month. And when you’re watching that, you realize it is so easy to use. You’re going to ask me, Neil, can I still pay the $200 uh difference just to get the gold? And I’ll say no to you because when you get in at that price now, this price is locked in for the launch. Once the launch is over, we go recurring. We go annual. This price over here, silver, it goes from 297 to 497 a year. The gold price goes from 497 to 997 a year. So, if you want to get in even a week from now, you’d be paying if you get in silver and you’re like Neil, a week from now want to upgrade to gold, you would literally be paying an extra $700 a year just to get the same capability that people are getting for an extra onetime payment of $200 today. So, just think about what it is you want to do. I’m seeing a lot of people that’s typing in bundle. They’re getting in. My team’s going to drop the link for you, by the way. Just type in bundle and we’ll make sure that you unlock all these things. things I’ve shown for you today without any restrictions because today only you’ve got the silver bundle option, you’ve got the gold bund bundle option which are available for a onetime price only. We do not ever want to sell this for onetime price again because this is too powerful. This is too strong and I mean someone said Neil what are you competing with? In a way you could say we’re competing with cloud co-work but without the cost right without the monthly subscription because cloud co for example is quite good. I like it. Uh, but there’s a lot of things it can’t do still for you, right? It struggles to actually guide you on your computer. It struggles to help you. It’ll do things for you. Don’t get me wrong. It’s got those background agents that, you know, work and that do things and all that’s fine, but you don’t really feel empowered because you don’t learn anything. You don’t actually get to overcome obstacles. Like, look, I love AI. It’s great if I tell AI do this for me, it does it for me. It feels very good, doesn’t it? It feels very good in psych. But you know what feels better? If I tell AI, hey, look, this is what I’m trying to do with Cap Cut or Photoshop or you know, I’m trying to create a new fan page. Can you show me how to do it? And it does that in front of you so you can follow the steps as well. That my friend is truly incredible power which you are getting today with Odin AI. So just go ahead, trust me on this. You got a 14-day money back guarantee. Go get it. attend all those 10 days and even after that you’re like Neil I didn’t like it as long as within your 14 days we’ll give you money back no problem at all right we got you fully covered right over there now I do want to ask you one more thing and again before you decide just just one reflection really how much have you already spent this year on tools subscriptions or VA chasing this exact outcome right that’s what I’m talking about I’m quite sure you have wasted a lot of money so have I in the past on technologies that only do one thing and they don’t do them that well because they always lack the human element, right? Because there’s stuff happening on a black box. We just get to the final output and honestly a lot of the time it looks like crap. But for the very first time, you’ve got a technology that’s going to not just do things for you, but it’s going to get you all the way there to the end. Right? That’s what your bundle buys for you. It’s not buying you another shiny tool, another new object. It’s buying you an outcome over and over and over again. And for a lot less than what people spend on tools that never finished a job. A lot less than what people spend on other people paying them $1,000 $1,500 a month for work but they cannot competently do. So again, it is an incredible incredible deal. Someone’s saying, “Can you walk us through all of this again?” Sure. I’m gonna just jump back in and I’m going to walk you through the entire funnel again just to explain to you one more time what it is that you are getting. But before I do that, I want to bring up Odin here one more time and I want to show you another thing in case you missed it. Right? Odin tells you exactly how much money are you spending every single day, every week, and every 30 days. And that’s really useful to know, right? And it’s not a lot. Like I said, I use this about 4 to 6 hours a day, right? So, today has been a bit less, but generally I spend about a dollar or $10 a month. So, approximate about 20 to 50 cents a day depending on how much you’re using it. And that’s just, you know, we’ve kept it separate. We’re not charging you for this. This is at cost because we didn’t want to like do the credit system and put more loopholes in front of you so that you have to like do all the things. You have to jump through all these different things. You have to pay us more money. None of that. What you pay today is what you pay to us and that’s it. All your feature updates are included with the bundle deal. And I can again literally I can open up my phone. Let me see my if I’m able to do that right now and show you this as well. And I’m going to show you this right now. So, I’m on my phone and I’m going to go ahead and send this message via Telegram. And I want you to keep a very close eye on what’s happening over here. So, I send this and uh this instantly started a new background agent. You can see this right over here. And you can see what this is doing. So, right now, this is searching for sushi restaurants inside of London for me. I don’t have to do anything. This is happening independently of me at this given time. I mean, you can see progress at any time. This is what it looks like. So, it’s fetching everything. It’s looking at all the results and once it finds what it’s looking for, it’s going to go ahead and book me a table. So, for example, you can see right here, it’s doing this for me in real time. So, I could be out somewhere, I could be talking to my assistant, and that’s booking me a table at a nice sushi restaurant in London. And again, this is just one example of how I would use in personal use case, but you can use this for multiple different scenarios over and over and over again. So, having said all that, I’m going to take this away. And what I’ll do now is I’m going to go ahead and walk you through the funnel one more time. If you have questions, please ask. I’ll walk you through the funnel. And again, just someone just ask Neil, can you give some examples of what other kind of things it can do for me? like literally anything, right? Literally anything that you would do on your computer, it can do for you. So, I’m just going to like uh tell you a few things right now. It can write and publish your blog posts. It can schedule your social media posts again organically, right? So, it’s not wire API so your visibility is going to be really good. It can research trending topics or keywords. It can diagnose the stuff that you’re doing. Can write your sales copy, design your funnel, it can build out images, it can do videos for you as well, right? It can’t do videos automatically, but as long as there’s like underlying APIs and all those things, it can handle all of that as well. Uh, then it can write YouTube title, description, tags, it can turn one piece of content into multiple pieces of content. If you’re doing any kind of lead and outreach, you know, we talked about agency. I’ll show you on the training days how you can use Odin to actually build your list of prospects and then reach out to them automatically. It’s going to find the business emails. uh it’s going to send the email organically from your email account one by one. So you don’t need to do the bulk old email marketing which costs a lot and it’s difficult to do. So just right here you can see by the way I found the top rated open sushi restaurant in London right now. So this one is it uh 1 second. This one is it and let me just see what else it says. It’s open until 7 p.m. There is a button on Trip Advisor and open booking overlay. I can either try booking directly through Turkeykey’s own website or hand you the details to call or email them. So I can say just just book it yourself, right? I can ask it to book it itself and it’s going to handle that for me as well. That’s all you got to do. Uh then if you want to reach out to businesses via forms, Odin can do that for you as well. It can find product ideas that you can publish on Amazon. It can do create product listers on Etsy, Amazon, Shopify. It can respond to people on Etsy, Amazon, Shopify. It can be your support agent if you wanted to, right? It can monitor competitive pricing. Like literally anything you want it to do, it can do for you. As long as you can do it, it can do it. And even if you can’t do it, it can still do it because it’s going to research that itself, right? It can you can use it to deliver client work and you can keep the money. You can have it write client proposals just from the website’s URL and save it in your computer. And if you want them to actually send it over to the client as well, it will do that for you as well, right? pickable reports and it can juggle multiple client login safely. Absolutely safely. So there’s all these things that it can do. Update your CRM, build your funnels, uh manage spreadsheets, pull data into reports. It can manage your calendar. It can, you know, even do screen recording for you. Like if I ask it to come in and like take Camtasia, record my screen while I’m away. And just it will do that for me as well. anything you need for it to get done on your computer, it will. Nothing like this, I promise you, nothing like this has ever existed until now. But let me quickly go back. I’ll walk you through the funnel one more time, then I will bring you back. Actually, before I get to that, here’s what I’m going to do. I’m going to show you an onboarding video that we recorded for you. So when you install Odin on your dashboard on your computer, we show you exactly how you are guided through the process of setting it up. So you know with a lot of tools that you buy, there’s a long strenuous set of process. This one is super simple and I’m going to show you what that looks like on the inside. So keep watching and I’ll come back and I’ll show you the product again. And this is Odin. Now, there’s quite a few cool things that Odin can do for you that I would like to show you, but I cannot until you set up your Open Router API key. So, I’m going to ask Odin to open Open Router for you so that you can go ahead and create an API key. And in the meantime, I’ll be sitting here waiting for you. So, go ahead and do that and you know, enter the key in the settings panel and I’ll be right here waiting for you to do that. And then I’ll walk you through what else Odin can do for you.

    Now that you’re done setting up your API key, let me show you a few things Odin can do. Hey Odin, can you say hello? Hello, I’m Odin. Now Odin essentially lives on your computer and he can see your screen. So if you’re ever using a software that you don’t know how to use, all you have to do is press control space and ask code in and it can help you out by pointing the exact features that you need to access. That’s one way. Number two, and my personal favorite are the background agents. Let me show you. Hey Odin, launch a background agent and research what’s happening in the AI world in the last 7 days. create a good-looking PDF report and save it on this person’s desktop. And now, if you see on the right side of your screen, you’ll see a little Odin agent working and he’ll complete shortly and you’ll be able to see um you know him working correctly uh and essentially creating the entire PDF. Uh but that’s the coolest part. Besides this, when you go into the settings area, you’ll be able to see an option where you can connect Odin to your Telegram and basically communicate with Odin using Telegram. Besides that, lastly, the pretty cool feature that we have is the MCP integration. Hey Odin, can you pull up the MCP integrator window? Now, inside this window, you can essentially connect any MCP tool with Odin. So, think of tools like Asana, Notion, Google Drive, and pretty much anything else that you work with. Um, and you can connect it and it can communicate with Odin and Odin will be able to access all of your documents and stuff like that and essentially help you out with whatever task it is that you’re trying to achieve. So, yeah, that’s what Odin does. Now, I’m excited to have you here. So, make sure you use it. And if you have any issues or if you’d like to see new features, feel free to reach out to us. Cheers. So component one is the Odin AAI personal license. This one lives on your machine. It’s literally one keystroke away. I just press control and space and it starts to run. It does all the work. It doesn’t basically get into action until you call it. Right? So it’s not like it’s watching your computer all the time. It’s only there if you ask it to help you, right? And again, it’s real. It it lives its own browser with its own access. It’s on your computer, but only when you give it access to certain folders. So it’s restricted. It’s compartmentalized as you want it. Right? So there’s a Mac, Windows app. It’s one click install. It’s not just like a SAS software that sits in the browser and stops working when you get into computer. There are three ways for it to work. Guide mode, act mode, background agent mode. You get all three of them because I think you need all three of them. You absolutely need the guide mode because whenever you get stuck, you need to get it to help you move forward. And sometimes you just need it to do the dirty work. But most of the time like I do, you need it to get your work done even before you log in. So that’s the background agent mode. You’re getting access to that too. You can run it from your phone. You can fire a task of Telegram which again is very very easy to integrate. Like let me show you this. Uh we’ve got literally a Telegram bot that you talk to. You get a code and you can connect to Telegram as well and it’s good to go. So you can run it off your phone. You can come back and you can get finished work later. Then it remembers and learns and it picks up where you left off off. So it learns from your behavior. It learns from your actions. Very very crucial. So the memory gets built up over time. It understands you, how you work, what kind of things you do, what’s important to you, what’s not important to you, what makes you money, what doesn’t make you money. And it connects you to the real web, right? So your real Chrome, your real login, but again only if you permit it to and your choice of AI engine. We tell you which one to use, but it’s up to you. Right? Again, we go for optimized cost, so it doesn’t cost you more than 30 cents a day. Right? And then finally, it’s safely in your control. Whenever you want, you can press escape, it stops, it pauses, it never touches passwords or card details. All of that is structured for you to help you get maximum results. So, this is going to be perfect for you if you want to get results for yourself, if you want to use Odin to basically do your work for you, all kinds of work. And I mean look this is the this is the problem I would say this product is so broad because can do everything for everyone. So sometimes I have trouble explaining to people like hey this is why specifically you need it like this is your use case and that is your use case. I’ll tell you this again in a very broad way. If your use case is that you work online you need if your use case sorry let me rephrase that. If your use case is that you work on a computer, you need Odin. Okay, so that’s component one. Component two is their Odin AI Pro Unlimited. So, by the way, with the main version, you get like five tasks a day that you can do five, sorry, five agents a day you can run. Uh, and then you get limits on how many times you can use a guide mode and act mode, right? But if you want to go unlimited, you need the component number two, which is Odin AI Pro Unlimited. Now, with this one, you don’t do one job at a time. You can run multiple jobs in parallel. You can basically build an entire army of your agents during Odin’s bidding. So you can get unlimited background tasks. You can run multiple tasks at once, which is fantastic because for me, I literally have five things I want to do, 10 things I want to do every single day, and I can give it all of it. It will do all of them. You can install on up to three computers. So with the main license, you get just one deal, but now you can install it on three computers, right? And you get unlimited phone control. So you’re not limited to how many messages you can send via Telegram. You can even upload files from Telegram. So let’s say if you’re browsing something, you want to upload an image or something from Telegram, you can send that over to Odin as well. You can send voice notes as well, right? And you get multiple voices you can choose from. So let me show you this. Uh you get multiple voices that you have available over here. And again, we’re using the cheapest possible service. So you don’t have to spend a lot of money. If you want, we get integrated level labs for you. And you got to pay that API cost, but that’s going to cost you a bit more. We don’t want that for you. So, this is the bootstrap way of getting results with AI in your business. You get that as well. And again, we have a 30-day memory. So, now, by the way, we talked about memory. It has a limited memory because that costs as well. But now, there’s a 30-day ruling memory instead of a 7-day memory. So, stuff you’ve done at the beginning of the month is going to remember at the end of the month as well. You can always download it and reupload the memory to have it, you know, consistently stay exactly how you want it. But you get 30-day memory as well, right? And you get priority support from our team, too. So, that’s all included for you with Pro Unlimited. Now, the cool thing is this. I’m going to tell you this with something like this. When we go unlimited, people expect like, hey, we got to pay every month, we got to pay every year. You don’t. I’m going to show you this in a little bit, but the cost for you is going to be literally one time. Now component number three is the 30 done for you conquest pack. Uh now this is something where you are able to get 30 orders which are pre-built and fully tested. So if you want to make content, if you want to do something in finance, if you want to do outreach, if you want admin work to be done, all of that is scheduled in for you. All of that is literally scheduled in for you. So we have skills. I showed you skills earlier. We have 30 plus skills and more added all the time available for you. So this way you’re not starting from scratch. This way you’re not teaching basic stuff to Odin on your computer. It already comes with a lot of foundational stuff ready to go. So you’re getting access to all of those as well. And then finally, this is where you’re going to make a ton of money with Odin. You’re getting agency license too. We’ll be giving you 100 client seats. So remember the front end option, remember the main offer that we talked about where you get one computer installed, five tasks that it can run all those things. You can now install Odin on 100 client computers or 100 prospect computers. And I’m going to give you not not right now, but later I’m going to give you additional email swipe you can use as well to just reach out to businesses and offer them this as a service, right? You can literally show them just like I showed you and you can say, “Hey, what if this lived on your computer and it did all you admin things and only you have access to it. No one else does.” They’re going to fall in love with it. They’re going to pay you whatever you ask for and you can charge them based on users, right? So you can set up open for them. You can say, “Hey, it’s $99 a month, unlimited users. Go crazy and that API is going to cost you maybe like $5 $10 a month and you get to keep that margin. So you get to build recurring income doing that. You get 100 client 100 client seats. You can charge setup fee. You can charge monthly for it’s up to you. And you keep 100%. We don’t take a single penny from that. We also give you client management dashboard so that you’re able to basically uh use it in there as you see fit. Now the only other thing I will say as well is that we support you. We don’t support your clients. So if your clients get stuck they will ask you we can guide you. Simple as that right? So in that way you work directly with them and just so you know because of the certification that we need from Apple from Windows we got to keep the branding as we cannot change the branding. I know some people say like hey Neil I want different branding branding. Well, Apple doesn’t allow that, right? Both Apple and Windows cost about $200 $300 a year for this branding. So, one, you got to pay that. Then you got to go through that process. It gets too expensive for you. So, you keep Odin branding. You just give them access. And on top of all this, I’m going to give you a secret upgrade that no one else is getting access to. No one else outside of this webinar. So, that secret upgrade is this. We’re going to give you a 10day uran mastery sprint. So, I’m going to spend about 60 to 120 minutes a day with you for next 10 days, uh, which is going to start, I believe, on the 13th to 14th of July. But, we’re going to spend all that time together so I can show you every possible way to use and make money with Odin, right? This is such a broad appeal software that you’re going to come in and you’re going to be like, Neil, how do I do this? How do I do that? So, I’m going to sit down with you and from day 1 to 10, I’m going to show you how to make money with this, how to get it to do your stuff every single day. I mean, that alone is going to build such a strong earning community. That alone is going to put so much money in your pocket that you’re never going to want to try anything else after today again. Like, this is my biggest worry, right? That I buy something and then a week later, a month later, it becomes old. I got to go get something else. Odin is already so advanced that this is three, six months ahead of everything else in the market. So when you get this, you’re locked in for a long, long time and we’ll continue to improve it. We’ll continue to deliver you all those upgrades for free as a bundle buyer today and you get to unlock all of those. So again, when you have this, this is really going to help you because most buyers spend their first few weeks figuring out what to do, what to type. But when you get this, you’re able to basically understand within 10 days how best to utilize it. But besides this as well, we have a lot of bonuses with every tier. You’re going to unlock those as well. You’re going to get access to all of those bonuses as well, which are all of these. Like I’ll just show you these 12 right now, and I’ll explain them a little bit later. Again, so you get access to all of these 12 bonuses included for you as well. Right now, we do have two tiers. if you want to get like the silver deal or the gold deal. But with the silver deal, uh I’m going to explain you get nine bonuses. With the gold deal, you get 12 bonuses. And you know, with the silver, there’s one upgrade missing. So, I’ll explain that to you in just a minute once we get to it. Okay. And again, I I think it’s easier than giving instructions to a team member. What do you think? Right. It’s actually Let me do this. Ask your questions. And I’m going to ask you answer your questions about use cases right now. But let me show you something really, really cool. Uh, right here, right now. Okay. So, here’s what I’m going to do right now. I’m going to get Odin to tell you what it can actually do. So, let’s go ahead and do this right now. Hey, Odin, I’m presenting a live webinar right now to my audience. I want you to tell them exactly what it is that you can do for them. Give me at least 10 use cases that will convince them to purchase Odin and actually use in their business as well. So now you’ll see it’s processing the information I just sent. It’s going to create a response and it’s going to speak it out loud as well. Hey everyone, here’s what Odin can actually do for you and your business. First, think of Odin as the teammate who never sleeps and can actually use your computer and your browser. If you’re stuck doing the same clicking, copying, and pasting every day, pulling reports from one dashboard, uploading them to another, updating spreadsheets, filling out forms, Odin can run those workflows for you. That’s hours back every week. Second, research. You can ask Odin to dig into competitors, summarize a whole industry in real time, find pricing, pull together prospect intel before a sales call, or track what your market is saying online. It does the browsing and the synthesis so you get the answer, not just 10 tabs. Third, sales outreach. Odin can draft personalized emails and LinkedIn messages based on a prospect’s website or recent news, then help you send them. It can also follow up, update your CRM and keep your pipeline moving without you living in Salesforce all day. Fourth, content creation, blog posts, video scripts, newsletters, ad copy, social captions, Odin can write from your brand voice. Repurpose one piece of content into 10 and even post or schedule it for you if you want. Fifth, customer support. It can draft responses to common tickets, pull order details, write help articles, and help your team respond faster without sounding robotic. Your customers get better replies faster. Sixth, finance and data workflows, reconciling accounts, generating reports, pulling metrics from different tools, cleaning up spreadsheets. Odin can handle the boring data work that usually eats your afternoon. Seventh, recruiting. It can draft job descriptions, screen resumes against a role, write outreach, too. Candidates, schedule interviews, and track where everyone is in your hiring. Pipeline ace technical work. Developers can ask Odin to write code, debug errors, explain a codebase, deploy updates, or run commands in the terminal. Non-developers can get help building automations, websites, or simple apps without hiring an engineer. Ninth, presentations, and documents. Tell Odin what you need to communicate and it can build the slide deck. Write the proposal, format the contract or summarize a 50-page PDF into three talking points you can actually use. 10th the stuff that falls through the cracks. Booking travel, scheduling meetings, summarizing calls, managing your inbox, filing expenses, finding the right app setting. Odin can do those little tasks that add up to a whole job. The real value is that Odin works inside your actual tools with your actual login. So you’re not copying data between a dozen apps or learning some new platform. You just talk to it and it gets things done. That’s the pitch. So there you go. That was all Odin. That wasn’t my wife. That wasn’t sitting somewhere next to me. It was all Odin basically telling you in its own words what it can do. And by the way, just so you know, someone asked like how much does it actually cost to use? Look at this usage, right? Over the last seven days and I used it a lot over the last seven days. It’s cost me $111 to use and uh just 1 cent a day and I’ve been using it a little bit. So altogether it will probably cost you about 30 to 50 cents a day if you’re using it for 8 hours a day. If you were given complex tasks to run, that’s how much it would cost you, which I think is incredible for the amount of work that it can do. But let me go ahead and answer some of the questions here from you as well uh about different ways of using it. and then I’ll I’ll circle back to presentation quickly. Okay. But yes, you can use uh it via Telegram, right? So, it gives you control via your phone. So, you’re able to do that. Um then there is an agency possibility too. I’ll talk about that in a little bit. So, yeah, I mean someone asked, can we what how can you make money with it? Of course, you can ask it to do things you want it to get done, but there’s also other ways for you to make money with it by offering this to others as a service. We’ll discuss more of that in just a little bit, right? But again, you have full cost control because you can bring your own model. We tell you which ones are really, really cheap, really affordable. Like this is really good and it can read your screen as well when you want it to. It can do a lot of things for you. It can guide you. It can act on your behalf. It can do background agents, all those things. Okay. And uh yeah, so again, the thing that Odin does exceptionally well is give you finished results, right? I want to reemphasize that because Odin’s not one of those AI where it does one thing for you and then says, “Okay, go figure out how to continue this.” It actually does the full thing for you as well. Uh, can it run and publish blog post to my site? Yeah, I mean, you can use GA or guide or act mode to work inside your actual CMS like WordPress or whatever you want. So, it can actually draft and publish and not just hand you a dock. Um, can it build me a list of leads or prospects? Yeah, just the the way I was, you know, Islam was showing you earlier how to use a browser. It can research and compile this the same way uh it built uh built a ranked launch opportunity sheet on the sales page that we have shown as well. So it can do all the things for you in the browser and it can build that for you uh you know organically as well which is very very important because you don’t want it to scrape sites so that it gets you banned right so it does it organically and for e-commerce can it find winning drop shipping or pod products yeah same research capability as we showed earlier can do all of that as well can I use it to deliver client work and keep the money 100% 100% again I’ll discuss more about the client opportunity in a little bit but yes you can do that as well. Can it update my CRM? Yes, it can. So, we actually had one of the beta users uh using it to update their go high level like build a funnel and go high level. That person said to me that for their virtual assistant, it take them 8 hours for uh now this order takes like 15 minutes to build a funnel and go high level. That’s how cool it is. Okay. So, all of this comes with a 14-day money back guarantee. What that means for you essentially is that you got 14 days to enjoy this. Put it to good use. Make money with it. Like make money with it. And if it isn’t doing what I’ve shown you today, if it isn’t doing what you’ve watched it do, what you want it to do, just let us know. We’ll give you money back. No problem. But look, I genuinely want to work with you because not until today has there been a technology that we put out or anyone’s put out that can actually be your second brain that can clone you, that can be there for you to do your bidding whenever you need it to work. And what the guarantee basically means for you is that you’re not betting on this working. You’re testing it on your own machine, on your own tasks for two full weeks at our risk, not yours, right? We actually, I don’t know if you know this, but when you refund, in some instances, we actually lose money cuz we have to uh, you know, Stripe, for example, keeps the fee in that case. I’m that confident about it that you’re not going to want a refund once you use this yourself. Which is why I’m happy to offer this to you because I know when you utilize this, when you realize what this can do, you’ll be like, Neil, I just want to keep it forever. This is so good, right? This just works incredibly well. So, you’re going to absolutely fall in love with this. And again, I’ll just answer a few questions that I typically see with something like this. Um, do I need to be technical to this? Not at all. Absolutely no. As I just showed you, all you have to be able to do is either type or talk to your computer, which I think you can do. The fact that you’re here tells me that you can do this, right? Um, so no, you don’t need to do that. It’s simple. Install on Mac and and Windows. What if it does something I don’t want it to do? Right. Very genuine consent. What if it goes outside my parameters? So, we have built-in safety guardrails. You can stop it on command. It auto pauses if you take over in the act mode. So if it’s doing something but you suddenly move your mouse to press a button, you take over again. Okay. It never touches passwords or card details. It asks before it does any reversible action. Okay. So the entire thing works the way you want it to work. That is the most important part in all of this. The entire thing is orchestrated by you as you want it to be right. Is my data going to some cloud server somewhere? No. Odin runs on your machine on your screen. There’s nothing hidden. No surprise bills from us. You just pay open and router for what you use. There’s no black box. Okay. Uh I don’t have a big audience or list. Will this still work for me? Absolutely. This isn’t built around you having an audience. We’re not asking you to go out there and sell something. I mean, you can sell this as a service. We talk more about that in bonus training as well, but it’s built around tasks you already do every day. Outreach, content, proposals, research, right? So, that’s the most important thing. Uh, what if I’m too busy to set it up this week? No worries at all. We’ve got a quick start guide. This literally takes 5 minutes to watch. If you don’t even want to watch that, like I said to you, once you install it on your computer, all you have to do, let me open this up. Uh, right over here. All you have to do is come in, go to open router, set up an account, put the API key. That’s it. That is literally it. I promise you this. Out of all the things you purchased until now, out of everything that you have installed on your computer, this is the simplest one. This is the simplest one. It is close to as simple as downloading a PDF. But the power, it’s just better than anything you’ve seen before. I promise you that much. Now, let’s actually picture where this takes you in 60 days from now. Right? If you use this right, if you follow my training, if you use this right, your inbox won’t feel like a second job anymore. Your tasks will get marked done, not drafted. Right? So, the stuff that you actually want to get done, it will get done. And you will reclaim hours that you didn’t think were possible to get back. You’ll reclaim so much time. You could literally be on the beach in the summer, uh, having a barbecue with friends, doing whatever you want, playing bridge, whatever it is you do while everything happens on your computer, on your command, right? But here’s what you need to think about. Do you want the next 60 days to look exactly like the last 60? I don’t know what it’s been like for you for the last 2 months. Maybe you’ve been buying a lot of stuff. Maybe uh you’ve been worried about a lot of things. How do you want the next 60 days to be? Do you want it to be the same as it was before or do you want something to change today? Because that’s what I’m offering to you. I genuinely believe that this is the last product you will need to purchase in that this is going to answer all the questions you have about how do I actually do the things I need to do to make money online because you know strategies. I mean, you’ve you’ve sat through enough webinars, you’ve watched enough trainings, you know, theoretically how to make money. The problem is when it comes to doing the work, there’s so much that needs to get done. Finally, there’s one software that actually does the work for you, right? That’s the important thing. And again, I know from experience that there’s two kinds of people watching this right now. Person Acts today, they get this, they install Odin before they go to bed. They run their first task task list tomorrow morning and you’ve got hours back by the end of the week or you wait. You basically wait. You close this tab. Maybe we’ll come back. You know, you try again on like Monday, Tuesday, Wednesday, Thursday. Like, I’ll check it out again when I get another email from this another affiliate. And you’re in the exact same place as you were in the last 60 days. Nothing changes for you. And again, if you’re comfortable with no change, perfectly fine. Doesn’t bother me. It’s your life. You live it as you want. I’m going to continue to help hundreds and thousands of people that use Odin in their business. But if you want my help, if you genuinely want a technology that doesn’t hinder you but support you in what you’re doing, then you need to get Odin right now. And getting started is easy. Choose silver or gold. Install Odin. One click on Mac or Windows and just run your first task today. That’s all you got to do. That’s literally all you have to do. And remember, there is no risk for you. There’s a 14-day money back guarantee. You can try it on your real tasks. If it doesn’t deliver, you get a full refund. Of course, we’d like to help you cuz we generally want this to be something that is mass used by hundreds and thousands of people and hundreds of thousands of people out there. So, we’d like to help you as we have done with all the beta users. So to do that, we want to know how we can make it better. If you can give us that feedback, great. If you don’t want to, that’s fine. You can have your money back. But I promise you this much. Like I said, actually lose money when you take your money back. I I genuinely lose money. You’d be so impressed with this that you wouldn’t want your money back. You’d be so impressed with this that if you get silver today, but no gold, you’d be begging me, you know, can I just pay 200 more to get gold? And I will have to say no. cuz it wouldn’t be fair on people like you that are buying the gold version today. Is that fair? Let me know. Kareem, Roy, John, David, Vernon, Joseph, you’re all in. Type in bundle. If you’re in, type in bundle. And again, we’ll make sure the bonuses get delivered to you immediately uh as you are getting access. Okay? So, type in bundle. We’ll make sure you are good. Bundle, bundle, bundle. I see. I see. Okay. All good. Peter, you’re in as well. David, Helena, Holly, Christopher, Michelle, Panchcho, Tony. Good, good, good, good, good. Lots of yeses coming in, which is always fantastic. Lots of bundle. But again, please remember this pricing that you’re seeing right now is tied to the launch window. It is not going to be available after. And the cost of waiting is very, very high. If repetitive tasks are costing you roughly 11 hours a week and you wait even one more month before you fix that, that’s 44 plus hours you didn’t have to lose. That’s 44 hours of your life that you can have back while still keeping the same level of results. And again, if you remember Adavia, we talked about him in the very very beginning. He didn’t get there by hoping. He got there by building a system and trusting it to do the job start to finish. That’s the same decision that is facing you today, except Adavia had to do all the hard work for you. It’s all already built. So, go ahead, get the bundle deal. Choose the silver, choose the gold, whatever works for you. To me, pick one. As long as you pick one, you’re good. But if you don’t want to regret having to pay 700 a year later, then just go out for the bundle, pay that 200 extra and enjoy the agency seats that you’re getting as well. Okay, just think about what would even 10 hours a week back look like for you. I think it would be quite life-changing. What do you think? Leave it in the chat box. Let me know. Type in Odin if you’re getting Odin. Type in link if you need the link. Type in bundle if you’ve got the bundle deal. Type in silver or gold and just let me know what level you’re getting as well. Okay, let me know in the chat box. Fantastic. I’m seeing a lot of responses coming in which is incredible. I truly truly appreciate it and it’s been you guys have been great today. I know we’ve been here with you all this time answering your questions. If we missed something, I do apologize. We’ll make sure we reach out to you, but I’m quite sure we answered pretty much everything for you. Awesome.

    Okay, so I’ll wrap it up at that. If you have any questions, anything you’d like to know, reach out, ask, and we’ll be happy to guide you. This is Neil Nia. Thank you so much. I look forward to seeing you use in your business to get great results. It’s going to make your life better. It’s going to make your business better. It’s going to make everything pretty fantastic. And I cannot wait to see you. Before I do though, one last thing. One last thing. Hang tight. Hey Odin, so I’m just about to wrap up the webinar. Could you just say a very quick goodbye to everyone watching? And could you remind them very quickly as to why they should purchase the bundle deal that we have offered today. Just keep it under say 50 words or so. Now wait for to give you its goodbye message.

    Thanks everyone for joining today. Grab the bundle deal before it’s gone. You’re getting an AI teammate that automates your work, writes your content, handles research, and frees up hours.

    All right, there we go. So, this is what you’re getting. I hope to see you inside and I look forward to making your life so much better. Thanks everyone.

  • Medicare 2026 新规真相:不是削减福利,而是帮你重新审视药单 | 退休人士必看

    最近几周美国退休圈里出现了一条让很多人都紧张的新闻。有人说医保要开始帮老人减药了,还有人说以后很多药可能都拿不到了,甚至有些标题就直接写成“政府准备削减你的药物福利”。如果你每天都在吃药,看到这样的消息心里一定会咯噔一下。有些退休的朋友早上起来第一件事不是喝咖啡,而是打开药盒。

    血压药、胆固醇药、糖尿病药、胃药、心脏药等等,有些朋友一天要吃七八种药,甚至十几种,所以大家听到“减药”这两个字,第一反应往往不是开心,而是担心。

    你好,我是Shirley,一个喜欢聊投资和退休的老朋友。今天这支视频我就想帮大家看清楚三件事:第一,美国医保和医疗服务中心(简称CMS)到底公布了什么?第二,哪一些退休的人士未来可能会受到影响?第三,这是不是医保福利的削减?

    我先说结论:这次CMS的新规定并不是为了要让老人减药,也不是为了替政府省钱,更不是要取消药物的福利。它真正想解决的一个问题叫做“Polypharmacy”,中文的翻译就叫做“多重用药”。这个词听起来有些专业,但实际上你身边可能到处都有这样的例子。

    举个例子,假设有一位75岁的退休人士,高血压有两种药,糖尿病两种药,胆固醇一种,胃药一种,睡眠药一种,关节疼痛一种,加起来已经七八种。如果再加上维生素、保健品、鱼油、钙片一大堆,一天十几种东西吃进身体并不稀奇。说实在,我自己母亲就是这样,每天就是一把药。有时候我很担心,我跟她说,但是她更相信医生,所以做子女的也没有什么办法。

    很多退休的朋友看到这里可能也会说:说了呀,我也是这样,但是不吃不行啊,医生都要你吃,有这么多问题那怎么办呢?

    那么问题来了,药越多是不是就越好?其实未必。美国医疗界过去十几年发现一个现象,很多老年人住院并不是因为疾病本身的恶化,而是药物之间发生了冲突。有研究发现,同时服用5种以上药物的老人,出现药物交互作用的风险明显提高。这些人有的时候会头昏,有的人容易跌倒,有些人记忆力明显下降,有些人的血压忽高忽低。结果最后发现,问题不一定来自疾病,而是来自药物组合本身。

    可以用个很简单的比喻来解释这件事:想象一下你家里有5个人,每个人都想当家,每个人都想指挥别人,最后的结果往往不是合作,而是天天的打架。药物其实也是一样,单独看都没有问题,但放在一起以后就可能互相影响。这也是为什么近年来越来越多的医生开始讨论一个新的理念:不是药越多越好,而是药越精准越好。

    看到这里你可能会想,如果药少了或者停了,病会不会反而更严重?这个问题恰恰是这次政策争议最大的地方。

    如果你看到这里,记得给我点个赞,订阅这个频道,这样更多需要的人就可以看到。

    那么这次CMS到底做了什么呢?简单地来说,就是以前医生帮你评估药物的时候,经常是拿不到钱的。他开药可以收费,看病可以收费,做检查也可以收费。但是,如果医生愿意花30分钟研究这个药对你来说还需要吗、有没有重复、有没有更好的替代方案,这种事是拿不到什么报酬的,或者报酬非常有限。所以现实情况往往是很多医生根本就没有时间仔细去做这件事。

    所以,2026年CMS的新政策就增加了一些新的叫做“关怀管理”的收费代码。简单地说,就是医生现在可以因为花时间帮你重新评估药物而获得报酬。这里有个非常重要的区别:政府给医生的钱并不是为了让医生少开药,而是为了让医生认真地评估药物。很多媒体把这件事直接解读成“政府要停药”,其实这并不准确。真正发生的是,政府愿意付钱给医生,重新检查你的药单,看看哪些药还需要,哪些药已经不需要了,哪些药之间可能互相冲突。

    那么,哪些人未来有可能被重新评估呢?这是我们真正关心的。

    第一类可能就是长期服用安眠药的人,特别是65岁以上的退休人士。很多人年轻时候因为工作压力大、睡眠不好,开始服用安眠药,后来可能就逐渐形成了习惯,十几年都离不开。医学家一直就担心,长期使用安眠药可能会增加跌倒的风险、认知障碍的风险以及药物依赖性。所以未来医生更有可能主动与你讨论是否有机会逐渐减少剂量,或者是否存在更合适的替代方案。

    第二类可能是长期服用抗焦虑药的人。这些药物帮助很多人改善了生活质量,但长期使用后也容易产生依赖性,因此未来医生可能会更频繁地进行评估。不过这里我要特别提醒一句:千万不要自己停药。很多人听完新闻以为政府要减药,于是自己就开始减少剂量,甚至直接停药,这反而可能带来更大的风险。任何药物的调整都应该在医生的指导下面进行。

    第三类就是长期服用抗抑郁药的人。美国有数千万成年人正在服用抗抑郁的药,其中有些人已经连续服用了十几甚至二十多年。未来医生可能会更积极地讨论这些药物是否仍然有效,是否出现新的治疗方案,或者是否需要调整剂量。但大家一定要记住的是:评估不等于停药,调整也不等于断药,这两个概念完全不同。

    第四类可能就是养老院和长期护理机构中的老人。事实上,这可能是未来变化最大的群体之一。因为养老院里的老人往往同时服用很多的药物,美国许多养老机构已经开始进行定期的药物核审。目的很简单:减少不必要的药物,降低副作用,提高生活质量。

    第五类就是失智症和认知障碍的患者。这一类的患者常常会服用抗焦虑药、镇静剂以及抗精神病的药物。未来医生也会被鼓励重新评估这些药物的必要性,确保药物带来的益处大于风险。

    这里有个很多退休家庭都没有意识到的问题:真正的危险可能不是药多和少,而是有的人根本不知道自己到底在吃什么。很多人连药名都叫不出来,甚至不知道为什么还一直在吃。

    现实生活中经常发生这样的情况:家庭医生开一种药,专科医生再加一种药,几年后又换了新的专科医生又另加一种。十几年下来,药越加越多,却从来没有一个人从头到尾帮你整理过一次。所以我觉得这次CMS的政策给我们最大的启发并不是减药,而是适当的管理。

    退休的规划从来不只是钱的问题,健康同样重要,同样需要管理。你会每年检查投资的组合,为什么不检查药物的组合?你会重新平衡资产的配置,为什么不重新平衡药物的配置?其实道理完全都是一样的。

    很多朋友会担心,这是不是政府没钱了,现在想的法子要开始削减福利了?从目前公开的信息来看,答案是否定的。Medicare Part D的药物福利并没有被取消,CMS也没有要求医生强制停药,更没有要求老人减少处方。真正变化的是,医生获得了更多的资源和报销的支持去评估药物是否合理,这和削减福利完全是两回事。

    如果你已经退休,我建议你做三件事:
    第一,就是把目前所有的药物列成一个完整的清单,包括处方药、保健药、维生素等等各种补充剂;
    第二,下次你去见医生的时候,可以主动询问这些药是否仍然全部需要,有没有重复,有没有更好的替代方案;
    第三,至少每年做一次药物的审核,特别是同时服用5种以上药物的人,应该把这件事当成退休健康管理的一部分。

    真正值得我们关注的,不是药会不会被停,而是你吃的每一种药是否仍然在为你的健康服务。退休最大的财富从来都不是账户的余额,而是拥有一个能够陪伴你享受退休生活的身体。毕竟,再多的钱也需要一个健康的身体去体验、去享受。

    所以最后我想问大家一个问题,如果你愿意分享的话:你每天需要服用几种药物?你有没有经历过药物调整后反而感觉更好的情况?欢迎你在评论区告诉我。

    如果你觉得今天的视频有帮助、有启发,也别忘了点赞、订阅、打开小铃铛。如果你对退休这件事还不是很清楚,也欢迎你预约一个免费的咨询。好,我们今天就到这里,下期见!

  • It’s never been more important to learn about local AI – full guide

    The world has changed dramatically this week and I am not understating that. It has never been more important for you to get into local AI. Governments, the US government is banning frontier models for everybody. Hardware prices are becoming outrageous. They are no longer affordable for the average person and they may never be affordable again for the average person. Chinese labs are creating models that are on unparalleled levels. the world is transforming right before our eyes. And I believe the most important thing you can be doing to keep up with all this change is educating yourself and getting into local AI. In this video, I’m going to cover why that is, how the world is changing so rapidly, what hardware you need to get into local AI, what models you should be paying attention to, what use cases there are for local AI, why would you use local AI when you can do Chad GPT for $20 a month. I’ll cover it all. you’ll walk away an expert and even maybe set up with a local model by the end of the video. This could change your life. I don’t think it’s ever been more important to pay attention to the video as it is this one. Just as context, I added this computer to my home AI lab this week. I built this 1590 RTX computer. I already have three Mac Studio 512 GB. I already have two Mac Minis. One of the Mac minis is not shown here. And I have a DJX Spark. Do you need to get all these hardware? Do you need to spend $40,000 like me? No, you do not. In fact, you might be able to do a really great home AI lab setup with the hardware you already have, with the laptop you got in your closet. I’ll cover all that in a second. But why is this so important? Why am I building up this entire home AI lab with all these different computers? Well, the world has changed a lot this week. First of all, Chad GBT56 was announced yesterday, and with it, it was also announced that only a hand selected group of people by the US government will be able to use it. That stinks. It’s a big party and you ain’t in it, right? You’re not able to use the two best models out there right now, which is Fable 5 and Chad GBT56. They’ll probably return within the next couple weeks will be able to use it. But the hand selected people by Anthropic, by Open AI, by the government will have a head start and they will have a massive advantage on you. That sucks. We have officially entered the age of hand selected winners, which isn’t good. On top of that, the prices of literally everything are going up. The prices of every piece of hardware is dramatically going up. Apple announced that the first of many price raises just happened. Many of their devices went up 20%, 25%. I mean, you’re not getting Mac minis for less than $1,500 right now. It’s absolutely insane what’s going on. I went to MicroEnter. I wanted to build this computer. I wanted to put 128 gigs of RAM in it, which isn’t the craziest thing to do in the entire world. It would have cost me $4,000 extra dollars. Dude, I’m already spending $9,000 on that computer. It would have cost me $4,000 extra if I want to do 128 gig. I mean, even the cost of like the PlayStation 5, the Xbox Series X and S are out of control. The Series S is $500 now, which was the cost of the good model when it just came out. I don’t know if you remember video game consoles, they used to drop in price. They used to be like $99 by the end of their cycle. Now they just go up and up and up. We are living in absolutely insane times. Hardware, while very, very expensive, is still obtainable. And that’s why I’m making this video right now is because hardware is still obtainable. I predict it won’t be obtainable. I predict in a year it’s going to be absolutely insane prices, way higher than it is now, and it’s already at insane levels. Two years, I don’t think it’ll be obtainable. We are still years away from humanoid robots being a thing. We are still years away from drones fighting in wars. Most people who are in the know are in agreement that every home will have a humanoid robot and humans will no longer fight in wars. It’ll be all drones. We are nowhere close to that. And every humanoid robot, every drone that fights in a war, every automatic self-driving car out there will need absurd amounts of memory. And those products aren’t even being built right now. And we have a bottleneck. So, what happens when we actually do start producing humanoid robots? What happens when we actually do start producing tens, if not hundreds of millions of drones to go and fight in wars? I’ll tell you this much, you ain’t getting memory when that happens. Memory ain’t going to be available to the normal average Joe when that happens. So, yes, prices are absurd right now, but no, I don’t even think we’re close to the end. In fact, I don’t think we’re ever going back to the days of before where these kinds of prices were obtainable for people. So we live in a situation frontier models being taken away. Hardware prices are absurd. What is the solution? To me, the solution is getting into local AI now. Getting the hardware for local AI now. Because when the government can start controlling who uses what models, you need to become sovereign. But the issue is is the window for becoming sovereign is becoming very small because the hardware is getting more and more expensive. So, I believe we’re in a small window right now where it is obtainable to get local AI. Even though it is very expensive, it’s still obtainable. That’s why I’m making this video right now. What is local AI for those who are really not in the know? And by the way, there’s chapters down below, I think. Feel free to click around. It is AI that runs on your computer. When you send prompts right now to Chad GBT or Claude or whatever you’re using, it goes to the cloud, right? It goes through your internet, goes to a server, goes to a data center. It’s processed in that data center. Then the answer is sent back to you. That is in full control of those companies. Your prompts live on their servers. The answers they give you are determined by the companies. You are fully out of control. When you run local, the models run on your GPUs on your devices. So on your computer. So your prompts, your answers never leave your computer. They don’t even leave your internet. You don’t even need internet. It’s all done locally on your computer. That’s what I mean by becoming sovereign. No one can take it away. It is completely private. So, let’s talk about those advantages. Again, as I said, private. No one can read your logs. When you send a prompt to Anthropic or Claude, if they decide uh to sue you or something like that, they can access your logs. They can read your logs. Anyone at those companies, the government, anyone can read everything you’re saying. So, those conversations with your AI girlfriend, they ain’t private. Anyone can read it. The government can read it. So, privacy, local AI, completely private, unlimited. You’re not paying a tollgate to send your prompts to the cloud. It’s unlimited. It is run on your computer. You’re just paying the cost electricity going into your computer and it can’t be taken away unless they come into your home guns ablazing and take your Mac Studio, your DGX Spark, take it away from you. They can’t take it away. It’s all yours at any given time. As we saw the last couple weeks, it can be taken away. They took away Fable 5. They stopped you from being able to use Chad GBT 5.6. You can’t use the best intelligence out there right now. They determine who can use it, and you ain’t one of them. Before we get into what hardware you need, what models you should be using, let’s just address the elephant in the room. The number one thing naysayers say to me, they go, “Alex, but isn’t local models stupider? Isn’t it dumb? Aren’t they slow?” Yeah, you’re you’re 100% correct. They are stupider than your Chad GBT models you get at Chad GBT.com. They are stupider than Opus48. They are slower, sometimes significantly slower. Right. But that’s not the point. You’re 100% right about that. But here’s the thing. One, not for long. I don’t think it’ll be stupider and slower for long. In fact, GLM 5.2, the newest local model, obviously from GLM, is just as smart as Opus 48. I’ve tested. It is just as smart as Opus 48. So, they are getting significantly smarter and they are getting faster. They are a bit slow right now, but these companies, including Google, are working to optimize these models so they fit on your computers. And that’s why the old paradigm of like hardware going extinct and not being relevant 2 to 3 years after you buy it doesn’t really matter anymore. That that kind of cyclicality of hardware doesn’t really exist anymore because these models are becoming more efficient. And the hardware from 5 years ago could start running Frontier models soon enough potentially. That’s why I think the excuse a lot of people make, oh, but won’t the hardware not matter in a few years? No, that’s I I I do think it’ll matter in a few years. In fact, I don’t think you’ll be able to buy more hardware in a few years. So what you got available today is all you can get. So little bit of expectation setting right now a little bit stubber right now a little bit slower. Even though it’s stupider and slower, there are use cases that only local AI models can do that Chad GBT and Opus can’t do that I’ll go in as well that are massive advantages that I really think you guys should be getting into. So let’s first talk about the hardware you should be getting. Can I use Mac minis? Can I use Mac Studio? Should I buy a Mac? Should I buy an Nvidia card? Should I buy a DJX Spark? Well, here’s the three categories of hardware for you. Actually, there might be a fourth one here. Let’s talk about the fourth one, too, which is kind of just dusty old computers/cheep computers, like kind of the budget computers. We’ll talk about in a second. Let’s first go into kind of the more expensive ones people get into. You have the Mac Studios. This is the kind of one I started a big trend on back in January when I first started talking about this. Mac Studios have what’s called high unified memory and low bandwidth. What does that mean? Macs, any Mac computer you get, the advantage of the Apple architecture is it’s unified memory. So the RAM and the VRAMm are kind of one thing. The RAM and where you load models into models need memory are combined, which means you can load much bigger models. You can load I load GLM 5.2 on one of my Mac Studios. It’s a 250 gigabyte model. You need 250 GB of memory. That’s a tremendous amount. So, you can load massive models, but it has low bandwidth. What does that mean? Low bandwidth. That means it can’t process a ton of that memory at once. So, they’re really, really slow. So, you buy a Mac, you can run very smart intelligence, just not going to do it too fast. Then you got these AI computers, these kind of AI workstations that are now coming out like the DGX Spark, the AMD Halos, the DGX station. They have kind of medium unified memory. DJX Spark has 128 gigs, which is really good. Max Studio. I have 512 on these, which is obviously a lot better, but they also have medium bandwidth, so they can do it pretty, you know, a good amount faster than the Max out there. So, that’s pretty good. You can run pretty smart models at pretty good speeds. And then you have kind of the powerhouse chips, the really expensive ones, the 5090s, which is what I just built, and the 6000 Pros, which is now a $12,000 GPU. They have lower VRAM. The 6000 has 96 gigs, so actually has pretty good VRAM. But the 5090 uh has 32 gigs of VRAM. So lower VRAM, but very, very high bandwidth, meaning it’s lightning quick, very, very fast. You can run pretty good actually, you know, for 32 gigs, you can run good models now, and you can run them very, very fast. Those are kind of your three options. Then you have the fourth category, which is basically everything else. Your Mac minis, your old laptops, you know, the pretty cheap computers out there. or anything below $4,000 computers, you can run some smaller models out there, some Gemma 4s, and they are solid models. You’re just not going to give them any sort of powerhouse use cases. They’re not going to write any sort of kind of quality code for you, but they can do some small processing. They can do embeddings, which is improving basically the memory of your agents. They can do some good things. So, even if you just have a Mac Mini, you can still take advantage of local models, and you should be taking advantage of them. So, it’s up to you what kind of functionality you want. I’m going to go into use cases in a second, and that’ll might help you decide what hardware you want, but this is where you’re at. Also, for just from a usability perspective, I personally like Mac OS better than all the other operating systems. I love it. I got an iPhone. I got an iPad. They all integrate together. So, that’s why the Mac Studio is kind of my main driver. AI computers like the Spark, they’re running on Linux, right? The usability for the average person is not great. So, you can still get them. They’re just not going to be very usable. you’re probably going to want your Hermes agent to run everything. And you have the powerhouse chips. You can run on Microsoft Windows. People like Windows. People are used to Windows. I personally kind of despise Windows, but you have that option as well. I’m going to get into use cases in a second. I’m going to show you some things I’m doing. But last thing I’ll show you is like kind of what else you need, what software supports the hardware. I’d say two things are critical here. I’d say tail scale. Tail scale is a piece of software that allows you to create your own private network amongst all your devices, right? So, I have like seven or eight different computers here. I have tail scale on all of them. So, they’re all on kind of the same closed network. And no matter where I am in the world, I’m on my Wi-Fi, not on my Wi-Fi, all my computers and the models can talk to each other. This allows you to leverage the local models you’re running on the devices on any device you have. You if you run a really nice local model, your Mac Studio, if you’re on the tail scale on your phone, you can run it from your phone anywhere in the world. Use that model locally on your phone, which is really, really nice. And then Hermes or OpenClaw. This is the killer one. This is one you need. This basically takes away all the need to have technical knowledge. I just have my Hermes on my main Mac studio. And because all my devices are on tail scale, my Hermes can control, load, do whatever it needs with the local models. I can go to Hermes. I can say, “Hey, go on my Mac Studio, load Quen 36 onto it.” It’ll go over to my Mac Studio through Tailscale, load the model, make sure it’s working, do all the work for me. It’s basically like my my IT guy. I say what I need. I say, “Hey, I want to write this piece of software. Use the model that’s on this computer. Make a route through this computer and use this other computer and this other local model do this.” And it’ll just figure it all out and put all the pieces together. Hermes and Open Claw are absolutely critical for the setup. You need both of these. And the good news is they’re both free. Now, let’s talk about use cases. This is very important. And everyone goes, “Man, why would I use a local model if I can just use chatgbt.com for $20 a month and it’s way smarter?” Well, here’s the thing. You open up a whole new paradigm of use cases when you have always on ambient 24/7 AI because the models are unlimited. They’re always on. There’s no rate limits on your computer. you unlock a whole new class of use cases because they can run 24/7 and work around the clock. I’ll show you a few things. This is my home AI platform I built out. By the way, if you learned anything so far, leave a like down below, subscribe, turn notifications. Also, I have a community, Vibe Code Academy. Feel free to join that. I do live boot camps like three times a week in there. So, if you want to join, ask me questions. I’ll walk you through setting this up. I’ll handhold you through it. Join down below for the Vibe Code Academy link down below. But this is my home AI setup. I’m building this platform out myself. My Hermes agent built this out for me. But I want to show you some things here. This is saying failed, but it’s actually working. I am doing multiple things around the clock 247. So, first of all, you can see my running models. On my Mac Studio 2, I have GLM 5.2, which is Opus Level Intelligence. It’s a little slow. On my DGX Spark, I have Orith 1.0 setup. I still need to set up my RTX 5090 computer. Built that just yesterday, but I’ll be running probably another copy of Ornith 1.0 on there. Very cool local model that just came out. And they’re doing many things all at once. One, they’re doing security scans on my codebase. So I’m building a SAS right now called Henry intelligent machines. It is doing around the clock security scans on my codebase, looking at different APIs, different pieces of code, making sure it’s secure, making sure nothing’s going on. It’s taking a look at my database. It’s looking for anomalies in my database. This is going around the clock 24/7. You can’t do this with cloud models unless you’re filthy rich because you’re paying a toll booth for every API call to the the cloud models because they’re local and they’re unlimited. I can have it ambient. I can have it working at all times around the clock all day. It would cost me one of these computers to do this with Claude Opus 48, but because it’s unlimited local, it works out for me. I have another thing going on right now too, which is one of my local models is at all times of the day scraping Reddit, looking at tweets, pulling down posts from X, and it’s looking for business opportunities, opportunities to build SAS, opportunities to build services, software, whatever I need. It’s constantly scraping and scanning the internet to find these opportunities. Now, these opportunities are going into my SAS Henry intelligent machines. My SAS is kind of built around fighting opportunities, but I also take a look every once in a while and I look to see what kind of software I can build, right? Like look at all these bit every day, every couple hours, I get a list of opportunities with sources from people’s tweets saying, “Hey, this person asked for this question or has this problem and it shows me the pain. It shows me how to solve it and it ranks the opportunities for me.” And this is happening again around the clock every 20 minutes just watching the web, looking for signal, looking for opportunities. Again, not possible with cloud models because it’d be way too expensive to do this to run it around the clock. But because I’m running local models, which are unlimited, I can do these types of things. So, I basically have a fleet of employees working around the clock 24/7. Never need to eat, sleep, do nothing, never ask for time off, doesn’t need health insurance, and it’s only possible with local models. Those are the unlocked use cases. And this is just now, right? Think of what happens when these models get more efficient. When Google does better research on how to run miles more efficiently locally, you’ll be able to run GLM 5.2 at rapid fast speeds at cloud speed. So you can have frontier intelligence at amazing speeds and have unlimited of it. This is how you escape the control of what’s going on right now. You escape the control of the frontier labs. You escape the control of the government who’s holding everyone back. This is how you escape the I I hate to use the cringe term. It’s like the most cringe guru term on planet, but this is how you escape the matrix. This is kind of it. I also say this, and this is the most underrated part people don’t talk about. Two things. One, it’s just fun. It’s fun building your own hardware. It’s fun running local models. It’s fun. You’re allowed to have fun. Believe it or not, in this world, you are allowed to have fun. You’re allowed to experiment and tinker. It’s never been more important to experiment and tinker. So, one, you’re allowed to have fun. Two, it’s educational. You’re learning about the most cuttingedge important technology in the history of our species. Literally that it literally is. And the best way to learn about it is by getting hands-on and doing it and running yourself and seeing what the capabilities are. Right? So, it’s one helpful cuz I showed you all this use case that made my life significantly better. And two, it’s fun. You have a lot of fun doing it. It’s fun learning about the hardware. It’s fun running it. It’s fun booting it up. If you’re anything like me, you can, you know, I built this 5090. I’m running local models. Hey, I’m also playing Cyberpunk 2077 in ultra mode. So, that’s pretty fun, too, just as an aside. And then three, educational. You’re learning. Education is important. You’re learning about the most important technology ever. Now, if you set it up like I set it up where your Hermes is controlling everything, they’re tail scaled out the wazoo. You literally can build anything you want. If you just want to build a simple chat interface that looks exactly like chat GBT, you can go to your Hermes and say, “Hey, build me a chat GBT interface.” If you want to give your local model a face and a name so you can talk to it and you have your own buddy and your own pal living on your computer because hey it’s kind of fun looking down your computer knowing there’s an AI agent on it. You can do go Hermes. Hey build a face my local agent put on top it whenever it sends me a message back make it talk. You can do it. You can do whatever you want. It’s complete freedom with the most important technology ever made. I think it has never been more important with hardware becoming about to become unobtainable and the government taking away uh frontier models. I don’t think there’s ever been a more important time to get into this technology. I hope this was helpful. Leave a like, subscribe down below if you want. Let me know in the comments. You want more local content. You want me to talk about the home AI lab setup? Where where are you most confused? Where can I help out the most? All my videos are based on your feedback. Let me know down below. Hope this was helpful. See you around.

  • Fable 5 is BACK! Here are the first 8 things you need to do…

    The moment you’ve been waiting for happened. Claude Fable 5 is officially back. It is the greatest AI model. Nay, the greatest technology I’ve ever used in my entire life. It was taken away from us. It was ripped out of our hands and it is finally back. You can now use it in Claude, Claude Code, any platform that uses Claude, Cursor, everything, all of them. It is by You don’t need me to convince you. You already know. It’s the best technology ever made. It is by far the best model ever. I have the first eight things you need to do with Claude Fable 5 now that it is back. These eight things will help you get so much more out of it. If you feel like everyone else on the internet’s getting tons of usage out of Fable 5 but you, this video is for you. But before we get into that, let’s just go over the news and what the pricing is like now, what the usage is like now, how Claude Fable 5 will work moving forward. Check this out. You have 50% usage through July 7th. What does that mean? You can use this model up to the first 50% of your usage. Once you’re at 50% of your usage, then you have to pay API pricing. Just as a reminder, Claude Fable 5 is very expensive. So, this will get very expensive once you used 50% of your usage with this model. You have to manually turn on extra usage if you want to keep using it after that. That is a button in your settings. You turn that on. It basically allows you to deposit money and that money is used as credits towards your extra usage. So, it’s API pricing. And then on top of that, there’ll be much more tight security with Fable, meaning if you ask it to do things that are kind of iffy, hey, hack this other government. Hey, steal all the money from my friend, it’ll be like, nuh-uh, we’re falling back to Opus. And it will automatically switch to Opus for those tasks. My guess is it will be a little trigger happy with the security. will fall back a little bit too often. You got to imagine they’re going to be super careful now that the US government has cracked down on them. So, that is kind of the bad news of all this. Uh you can use it a lot less and if you use it more, it’s very expensive. I will say this before we get into those eight big things you need to do the moment it releases, which is right now. Here’s the story. I’m turning on extra usage. I’m going to deposit I think it is like $1,000. You can buy $1,000 worth of credits for $700. I’m going to take that deal because I think it is a pretty solid deal. Claude Fable 5 isn’t just a step better than what the other models were before. It is a gargantuan step forward. And so the people that use Fable 5 will have an outrageous advantage against those who don’t. So if you are building a business right now, if you’re trying to earn revenue, you need every advantage you can get. So for me personally, I will be paying the API pricing for the extra usage. And I think you should consider it too. I’m not sponsored by Claude. They’re not paying me. No one from their team has ever reached out to me. I am not affiliated with their company in any sort of way. But Fable 5 is incredible. So, I’ll be paying the extra money. Now, let’s go into those eight use cases. What are those first eight things you should be doing now that Claude Fable 5 is back? These first two things I’m going to go over is for those out there who vibe code, who build apps, who have been maybe vibe coding the last couple weeks. The first thing you want to do is find exactly all the code you wrote the last couple weeks while Claude Fable has been gone and fix all of it. Opus is a great model, don’t get me wrong, but Fable is literally 10 times better. I mean, it’s just so much better. So, what you want to be doing is, and I will put all these prompts down below. Everything will be down below. Please check all the pull requests we merged the last two weeks. Do a code review. Find any optimizations or improvements we can make. I did this on Fable 5 on high. For code reviews like this, we’re fine with high. We don’t need to go to ultra code. Let’s just stick with high for that. And then you hit enter on that. If you don’t use proper GitHub best practices, you can just say look at all the code from the last two weeks that we wrote. It’ll go through its memory and find all the changes it made. But you want to make sure all nonfable code is found and improved and checked. Fable is so much better at writing code. The first thing you want to do is fill any gaps. get out any unoptimized code, anything like that. Any code that might have security issues, use this, put it in, it’ll check the code, you’re good to go. The second tip takes advantage of a feature not many people use. So, this will be a good one to set up just for everything you do moving forward, and that is taking advantage of the Claude for Chrome extension. Claude is amazing at browser use. It is amazing at controlling browse. And by the way, if you don’t vibe code as much, you can just skip to the third lesson from here. we get into more general tasks. I want to start a little bit with vibe coding first, but taking advantage of that Chrome extension. And so the prompt you want to steal is this again down below. Walk through every major user path in the app you’re building using browser control. Write a report on where users can get confused and what I can do to improve the UX. If you don’t have the Chrome extension installed yet, just say, “Hey, how do I install the Chrome extension?” It’ll set it up for you. You just have to go into your settings. And then from there, what will happen is Fable will literally open up your browser, open up a new tab, and walk through whatever app you’re building and test it like a real user would. Then it’s going to write a report. It’s going to tell you how you can improve the user experience, and it’ll do it for you. Fable is the most human-like model I’ve ever used, and using it in this way will get you such better improvements out of the user experience. I also like to just do all testing of all code I write. This way, anytime code’s written, I’ll go and say, “Hey, now pop open a browser and test it for yourself.” So, this is a tip you want to use over and over and over again inside Claude Code. Just as a side note, this is Claude Code for desktop. I think it’s the best way to use Claude Code. I think it’s better than the CLI. Makes it really easy to manage all your sessions. So, just a little side tip there. For this next use case you should be doing, immediately I switched over to the chat section of the Claw Desktop app. I went in here, Fable 5 Hive. This next one’s going to help us figure out businesses we can create with Claude Fable. If you’re looking to start a digital business, much like I have, I have like eight or nine different businesses I started. Brainstorming with AI is one of the best ways to do it. And Claude Fable 5 is by far the best business planner I’ve ever talked to in my entire life. So, what you want to do is steal this prompt. And again, I will put it down below for you so you can just copy and paste it in. But basically, what Fable 5 will do is act as a business consultant. He will figure out my goals, my ambitions, my priorities, what my passions are, what my audiences are, what my different assets are, what value I can provide to the internet, and then come up with direct plans for what I can build to start making money online. If you’re not making revenue online right now, you should at least be striving to get there. It allowed me to quit my job. I quit my job three years ago because of all my different business lines. My YouTube’s blowing up. I have different SAS creator buddy, Henry intelligent machines. I have my community. All these are different things that I’ve built and brainstormed with AI. And you should be doing the exact same thing. I promise I’m nothing special about me. You can be doing it, too. This is how you do it. Seal this prompt. What it will do is interview you question by question by question to understand you on a really deep level. And then it will give you precise recommendations about the products and services you can create to start making money online, start generating revenue, even if it’s just side revenue to your current job today. This will help you through it. Fable is the best like business consultant planner I’ve ever talked to in my life. Steel’s prompt is down below. Next, let’s talk about looping. Looping is the topic of the day. Everyone’s talking about looping. Inside of Clawed Code, you have a slashloop skill. The way this works is you can do slashloop, give it a amount of time. So we’re going to do 24 hours, and then we can give it a task to do every 24 hours. So if you want to do this every 5 minutes, you can do that. If you want to do it every 10 minutes, you can do that as well. But what we’re going to do is because Fable is so good at security, we’re going to make sure that our app is secure. So if you are a Vibe coder, this is something you want to do quite often. The biggest attack vector of vibecoded apps is API routes. And so one thing I’ve been doing that is really helpful here is you do /loop 24 hours, you can say check out our API endpoints and make sure they are secure. And now every 24 hours when I hit enter on this, Fable will go in and loop through every single API endpoint in our app and make sure they’re not hackable. Make sure no one can get in. Delete data from your database or anything like that. If you are vibe coding anything right now, this is a security practice you 100% want to do. Do do slashloop. Give it whatever time period you want. For this, I’m going to do once a day just because Fable is so expensive. and we’re going to say check out our API endpoints and make sure they are secure. Now, we have an agent that’s like our protector, our Batman of the app we’re vibe coding to make sure our app and all our API endpoints are very secure. It’s the reason why my app creator buddy hasn’t had a single security incident in the year and a half it’s been out is because I’m constantly having agents pound the API endpoints and find any security issues that might be going around. The next thing I’d want you to do is take advantage of the XMCP. If you use TwitterX at all, this is an amazing amazing tool I’ve been using recently. I’ll put a link down for this down below if you want to use it. This has been an amazing tool for customer research. So, basically way the XMCP works is it allows Claude and Fable to actually go in and look at your tweets, look at your post, search for other people’s posts. It basically just gives it access to all of Twitter. And so me as a business creator, I like to go in and see based on my tweets and based on other people’s tweets, what are other businesses I can start? What are other apps I can build to solve their challenges? So if you take the link to XMCP below, you give it to Claude Code. You give it to Fable and say, “Hey, set this up.” It’ll walk you through setup. You then can do interesting things like say, “Look at my last hundred posts and let me know five SAS ideas I could build out based on my strengths and interests.” So if you tweet on Twitter and you got a bunch of tweets, they are good data and context you can feed into your Claude code agent to figure out apps to build out. This is an awesome one. Take the link down below from XMCP. There’s so many other things you can do here as well. You can even say search through X, find other use cases people are doing with Claude Fable and let me know the top five use cases of Claude Fable and that will go and kind of crowdsource what everyone’s doing with Claude Fable, which is really awesome as well. Set that up. It’s an ultra valuable tool for everything you’re doing in Claude. You just deposit a couple bucks into XMC accounts. You can pull a ton of different posts and you can use it as data for everything you build, which is really, really sick. The next use case you can do is really cool if you’re a nerd like me and enjoy building video games. If you’re one of those people that were building a bunch of really cool 3JS games as like the first thing you do with every new model that comes out, I have an upgrade for you which is the Unreal 5.8 MCP. This is completely free. This allows you to build really really sick games using Unreal Engine which is just like a hundred times better uh than 3JS. It’s completely free. It plugs into Claude code. And if you use Claude Fable, it’s just like 10,000 times better at building games. You can just go in and say, “Hey, build me this in the game. Make the guy do this. Give it this gun. Make it shoot this.” And Claude Code will go in and add all those things to the 3D game you’re building. And obviously, this just looks like a hundred times better than anything you get in 3JS. If you’re a nerd and you’ve experimented around with building games inside Claude Code and maybe you used weaker libraries like 3JS, you want to upgrade, try out Unreal 5.8 MV. It’s the first like major video game engine that you can connect to Claude Code and Claude Fable and actually use it to build games directly without any technical knowledge at all. So, this was a really fun one. I’ll leave the link down below for Unreal MCP as well. And this last one is great if you just don’t know how to get the most out of these models. And this is an exercise I have everyone do that I work with. And that is write down every task you do today. Every single task, write it down on a piece of paper. Use a pen and paper. As you walk around your apartment, your house, whatever it is, write down your task. Put them on a piece of paper. I have like my 20 different tasks I’m doing today here. Then you go into Claude. You go into Fable. You list every single task you did that day. Whether it’s checking emails, responding to things, building things, whatever it is, you put it in and then you ask Claude Fable, “Take a look at my tasks I did today. How can I use you to better handle, automate, and complete these tasks? How could you be the most service to me and save me as much time as possible?” You hit enter. This is what I call reverse prompting, asking the agent what it can do for you. Fable will then go and figure out how it can save you the most time, automate your task, do the most work possible for you. Everyone should continuously be doing reverse prompting exercises like this every single day to discover new things the agent can be doing for you. I don’t care if you’re at work. You put in all your tasks that you’re doing at work. This will help you figure out how to automate and handle as as much of your life as humanly possible. Reverse prompt. I’ll take this. I’ll put this down below. All the prompts for all these things are down below. Just copy paste. Take whatever you want. Fable 5 is back. Take advantage of this. Make sure to use as much of this free credit they’re giving you for the next week as possible. You should be disappointed in yourself if this weekend ends and you didn’t use your 50% of your usage. It’s such an incredible technology. It’s such an amazing time to be alive. I am so grateful. If you learn anything at all, leave a like, subscribe, turn notifications. I’m going to do a live full boot camp this Friday on Claude Fable 5 inside the Vibe Coding Academy. Make sure to hit the link down below to join that. Ask me questions. see how I use Claude Fable 5. I hope this was helpful.

  • Every Level of Hermes Agent Explained

    I have spent hundreds of hours in Hermes Agent building, experimenting, and I’ve seen every single masterass. And in this video, I’m going to take you through the seven levels of Hermes Agent step by step so you know what to expect at each level, the exact mistakes that you need to avoid, and what you need to do to progress to the next level so you can save more time, make more money, and get light years ahead of everybody else. And if you’re new, I’m Jack. I built and saw my LTC startup with a gazillion customers. Now I build my own AI companies and I share here the stuff that actually works. So if you haven’t already, grab that beautiful coffee and let’s dive straight in. Now there are seven levels to this Hermes agent. And if you make it towards the end of the video, they’re going to be saying, “Hey, who is this super intelligent Hermes individual I see before me?” That’s what they’re going to be saying about you when you make it to the end of this video. Now, we’re going to go through every level of Hermes from one prompt to an agent that literally does wonderful and fantastical things and a lot of mistakes. Now, here’s the thing. What? Level zero is where everybody’s at. Cuz just for context, nobody’s using this stuff. Like you’re seeing all this content cuz you watch it, but just like for context, barely anybody is using AI, let alone Hermes agent. So you are already ahead. Now let’s begin with level one, which is the beginner. This is basically the download and go individual. Essentially, what’s happened here is you understood that it’s an agent and not a chatbot. We know that chat bots you can have conversations with like Claude and Chat GPT. Hermes is something that actually goes ahead and does things for us. And to have reached level one, what you needed to have done is actually gone ahead to basically the website, grab the information and download Hermes onto your computer. And if this sounds like I’m speaking German, click this link on screen. I see the full process of getting it set up. But effectively, you’ve gone and you’ve installed it on your computer. Now, you’ve installed it on your computer and you’re connected to Telegram or your messaging platform of choice. Now, at level one, you’re using it for simple tasks. So you might say something like, “Hey there, I am going from Dubai to a random country in Europe for 3 months. Do some research. Write me a list of the best countries to go to with some insights and just save that HTML file on my desktop so I can check it out for me later when I come back.” Send that off and literally Hermes agent is going to do this for us and just save things for us to check whenever we want to. And as you can see, Hermes agent completes things for us. It uses tools. It’s got the chat. I can just do anything we want to in those current environments. And now I can even open this up and see its output. Now as you can see I open up and it’s given me a nice little breakdown of all the things that I want to do. Key difference here is that you’re using Hermes agent for anything and also tool calling to build interesting things. Now the biggest drawback at level one is you’re just using it for long oneshot prompt things. You need to make sure that you’re collaborating with Hermes agent. Ask it to understand your stated intention. Go back and forward and just be mindful of your context window. You could probably expect to save about 30 minutes a day when you’re using it in this type of fashion. And this brings us on to the second level of Hermes agent and one of its strongest features that if you don’t use it, you are not utilizing Hermes properly. Now with the apprentice at this level, effectively Hermes is getting to know you as an individual. Now the key thing about Hermes agent is that the more that it knows you, the better it actually gets. And I can show you here for example with this memory system. The more information, the more you speak to Hermes agent, the more information that you give it, the higher performance it will actually get. But what do I mean by that? Let me explain. So Hermes itself has a very cool memory system. For example, you can say to Hermes agent, hey, what was that thing? Could you just tell me one thing that we spoke about 2 days ago, please? You can actually get Hermes agent to recall specifically things that happened on days. Now, the cool thing is Hermes will commit to its own internal memory the more that you actually talked about it. But it isn’t even just about its memory on a service level because this is just basic at level two. It’s also its ability here to know who you are and tailor its specific advice based on what you’re trying to actually get. And as you can see, it’s talking about alarm, which is a video that came out a couple of days ago on my channel. Now, you are missing out on Hermes magic unless it knows about you. So, what you want to do effectively is use what we call a Hermes soul.md. What do I mean by that? Well, if I show you here, for example, on the OS, if I come down here, you can actually categorize your user profile and actually physically give it a soul. This is stuff like how do I want you to address me? Information about you and basically your business or whatever it is that you actually are physically doing. And I’ll put a link down below for the soul. Hermes template that takes you through everything, mission goals, your business, key metrics, all this sort of stuff. The be the beautiful part of Hermes, okay, is that if two people speak to Hermes and ask it the same question, they should get radically different answers because it understands context. It’s all about context engineering. It needs to know about you and your information, your data, so it can best help you. And that’s one of the biggest differentiatories that we start to see at level two on our seven level scale. That’s why we call it the apprentice. And the key point here is that Hermes never starts from zero. It’s the agent that remembers your birthday. Its memory is one of its most coolest features and it should it should know that stuff about you. So at this level we should be looking at roughly 5 hours a week that we’re claiming back. Key thing is if it knows you, you can stop carrying all the information in your head. And remember this when we’re thinking about how much time it saves you. There’s such a thing as context switching, right? It isn’t just how much time did I spend doing something. You lose things when you switch between tasks. So having one of the world’s most intelligent personal AI assistants is an unbelievable gamecher and why it’s blowing up so much and it’s going to be such a huge thing in the future. Key details, it remembers your preferences, it can recall past chats, and there’s no need to reexlain. Now, custom instructions are one thing, but if you don’t use skills and commands properly in level three, you’re not utilizing its full potential. What do I physically mean by that? Well, we’re looking at two key things here. Okay, first thing I want to touch on here is some of the key commands and controls that will radically change your experience as her with Hermes. At this level, you’re starting to basically really utilize its functionality and how cool it freaking is. Let me show you exactly what I mean. First of all, I might give it a prompt that sounds something like this. Hey there, I would like to go online and find for me what are what is the best advice to scale my LinkedIn and acquire clients in that channel. Do some deep research for me and find that out. Okay, so you can give Hermes a prompt like this. We could be in the gym. We could be anywhere. Now, crucially, I can do a couple of things. I can do forward slash. I can do steer. And steer basically will guide it in one direction. I specifically want you to look at top creators on LinkedIn who are already doing very well and also YouTube. Now, what this means is I’m kind of like it’s it’s going to use this and think about this prompt before it’s even completed. Now, and it’s a great little hack. Another one I can do is background, which basically means whilst it’s doing that task, fire this one off in the background. So, I could say, “Hey there. I’d like to go ahead and do some research on the best way for me to grow my Instagram. Specifically, go and find me great Instagram creators and build me a beautiful list of ways that I can improve my Instagram.” Now, background tasks themselves happen in the background and it doesn’t even interact with the core thing that Hermes agent is doing. So, the idea here is that we’re using more of the features that exist within Hermes. We’ve got handoff, we’ve got clear, basically clear functions. And again, there’s lots of different things you can do. Now, the other really interesting one here is the model. Now, at this level, at level three, we’re basically using what I call model agnostic behavior. What the hell does that mean, Jack? What it basically means is that we tag in the best model for the job. That’s simply it. In fact, I can even show you with the Hermes app. If I pull this up, and even if you see here, for example, in the operating system for Hermes, if I come over here, you can see the model that we currently have tagged in. In my previous video, I also showed you how you can run this 100% privately, which is crazy. Now, the point here is that we can see the model we’re dealing with. We’re talking to chat 5.5 and if I have a conversation, I’ve got that freaking awesome. So, for example, if you can come now, you can see the different models I have within her agent, right? Anthropic, GitHub, open air codeex, open reach, etc. So, I speak to people all the time about Hemy’s agent. Now, some say, Jack, my credit was credits went very quickly. Your core model, okay, think of it like this. You want to connect your chat GPT subscription to Hermes agent. Super duper important that lets you use your $20 chat GPT subscription for anything. It is a coding powerhouse. Now the most intelligent model is Opus 4.8. But the reality is you don’t need it for everything. We don’t need astrophysicists, you know, basically building Legos for us. It’s not required. Sonet 4.6 is a very good middle ground of like really good performance, but it’s not going to burn your cost. These are API costs. The other model you need to have in here as well is Grock. Grock also connects via oorthth which means open authentication. You literally connect it, you sign in, and you’re basically using Grock within the engine. Now, the cool thing about Grock, again, it’s on your subscription and you get access to the entirety of X. So, you can say, hey, uh, what’s happening this week with websites? And it’ll tell you all the top posts. It’s freaking amazing. Then, we want to tag in the right models. You want to make sure that you’ve got Open Routter as well. Open router is a very important piece of software that effectually lets us connect to anything in the world that we want to. Why do I like it? Well, let me show you this. If I come over to rankings, you can see we have access to every model. You can access free models. You can access any model that you wish. It’s really freaking impressive. This is how I personally access 4.8 um with Claude. And essentially, we can ratchet it down whenever we want to. We can even use DeepSeek V4 Flash, which is fantastic. So we get to basically ratchet it up based on performance and cost and also privacy. So we get to move those dials up to get the right models we want to. And at level three of the system guys, what we’re doing is leveraging the right model for the right task. This is also the level where we begin to introduce skills. Now when it comes to skills, what I think is really important is the skills are only as good as the model doing the skill and what the skill actually is. So, for example, in the pantheon here, I’ve got in the operating system. One of the things that I’m very specific about when I add my skills is specifying three things. So, let’s go with the alchemist in this case, right? I specify what the job is, a description of that job, and then a system prompt, which is completely optional. And then, crucially, I come down and I actually specifically outline what the model is. Why? Because I don’t want 4.8, which is really expensive, doing something that we could delegate to a free model or something on Deep Seek. And of course, we can connect this entire thing. Then if I want to change my primes, I can visually come in, see them, and make adjustments as I want, as I come and go. Now, why is this so important? This really, if you’re down to it at level three, are some of the biggest time saves that you’re going to get because it can do things like go and do my competitive research, go and find for me all the outliers that exist on Instagram. And you can build software that looks like this. And this, for example, if you’re trying to grow on Instagram, as for instance, shows you all of the outliers. I scrapped this from my community. Why is this so cool? Well, this would be something that you could have spent hours doing. And this is why this can save you up to a day a week cuz you can now delegate tasks and automations and research to Hermes and it will execute for you perfectly. Now this sounds like I’m actually speaking Portuguese. I’m going to put a link down below for this full claw code course that will take you from foundation and setups, building websites, power features, memory systems, Hermes setup, stuff I have never covered on YouTube before. I’m going to put all down below. People mess about this course all the freaking time. You also get complete immediate access to this entire operating system. I’ll put a link down below so you can check that and upgrade if that’s valuable to you. And just FYI, by the way, um our price on our community is popping up on the 13th. So if you see it ahead of time, we’d love to welcome you. So we’ve covered this in level three and it does lead us very nicely onto the fourth level of Hermes, which is the integrator. Now in the integrator section, this is where really Hermes goes to a completely new level. And if you look at this graphic as a for instance, okay, what we’re really doing is connecting it and giving it the ability to connect to your world because the more things that you touch and interact with that we can plug into Hermes, the more it can really do. A lot of the stuff that we’ve covered so far is you speaking to Hermes and Hermes doing things like create me a report that does X or go and research Y. In level four, we really unlock the new capabilities when we give it access to things like reading our emails, things like creating calendar appointments with us and our friends and our our colleagues and potential business partners, looking at notion for like things like our to-do list, plugging into Slack so I can get immediate updates. For example, maybe you’re on ClickUp, right? One of the things that we could do with ClickUp is have our team, this is one of the things I implemented, basically giving updates on that. And now basically when I want to know what’s going on in my business, I can say, “Hey, Hermes, what were the numbers this week?” And the really cool thing and I want to stress this upon you, okay? Is that you give it text but also numbers. So if I’m saying, “Hey, I’m thinking about this from a strategic point of view. What are your thoughts on this strategy?” And one of the things my Homies agent will know to do depending upon what I’m talking about is it can go to different databases. Say you’re connected on ClickUp or whatever you are. It can go through the latest updates that you had that week from your team and say, “Well, actually Jack, did you know that um you know Kevin or I don’t know Sarah M or whatever actually submitted a report that unlocked this new thing?” that’s really relevant for you to know. So the idea is you don’t have to rely on your memory or you shouldn’t have to rely on your memory. Plugging Hermes into your world will create new optionality for you. And this is a key thing that everybody’s missing. How do I actually plug in new things? Well, it’s so unbelievably straightforward. Let me show you what I mean. So say we have our Hermes agent here, right? And again, it’s even working now in the background answering our things before. And I’m going to come down here. I’m going to do a for slash and we’re going to stop, which is going to kill all the background processes. And that’ll be the end of it. But let’s say I want to connect something. So, one of the big ones I love to connect to is Granola. They’re not sponsoring this video or anything, but the point with Granola is they will let you chat to any of your meeting histories. For example, I could say, “Hey, dude. Um, what was the title of the last meeting I had, and can you tell me one action I took from it, please?” Now, when you connect anything to Hermes agent, sometimes you’ll just store the API key on your desktop. Other times, you can literally log in by via an MCP, which is freaking awesome. And bear in mind, guys, this is one of the cool benefits of having this on your desktop. like it’s already got all of your signins and credentials, so you don’t need to duplicate this. I mean, I’m not getting paid tens of thousands of dollars to sell you some kind of VPS. I tell you exactly what I do in these situations, which is run it locally on my computer. I don’t really see the point or value in running it on a VPS to be honest with you. So, it’s just really cool and just makes it a lot easier to do things like this. So, we would just come down and we click on allow access in this case. And as you can see down here, one action you took away from AI automation coffee was to collaborate with someone in the workshop regarding iOS knowledge graph. There you go. You can see exactly how that’s connected and we even set the one up together. And the other thing to bear in mind is if you’re ever not sure how to connect something, just say, “Hey, I want to give you the ability to do this thing. What do you need from me to do it?” And just follow through the instructions. One little side hack for you. Don’t ever paste those API keys directly in Hermes. You can save them on your desktop or it’ll give you a terminal command. You can enter that in and it will throw basically explain everything to you step by step. Now, where most people get stuck at this level is they basically give it the MCP candy store. We give you imagine giving the 5-year-old all the candy in the world in a candy shop, it would go freaking in ballistic. So, same thing here. Now, the more MCPs that we give to him, his agent, the bigger its context window actually grows. Now, there are cool tools we can do like laser loading them and stuff, but fundamentally we don’t want to give it loads of garbage that we’re not physically using. So it’s context window doesn’t balloon significantly. That’s just one to watch out. And the idea is the fewer number of keys we can give it the better. Now a couple things I really want to bear in mind with this. First of all, emails. I personally do not give it the ability to send emails. It can draft them. It can add things to my calendar, but it can’t send emails just yet. So I kind of like to keep that one internally rather than sending it out. Some point it will be fine, but at the moment I just like to keep that um requirement to myself. And so really level four is about crushing your admin. It should be able to do anything you need it to do. Anything that you would personally do on a laptop, Hermes should be able to do that for you. And if it can’t, just ask yourself, why doesn’t it have that access and just connect it to Hermes. It’s a really good exercise to do and will save you so much time. Now, level five is when it starts to get very interesting. We call this level the orchestration level. Effectively, where Hermes becomes not only an executing agent, but a manager that manages other agents to do different tasks. It can in fact spin up multiple agents and every single update that you see with Claude Opus 4.8 can now do this cool thing. It can do ultra work. Hermes can do the exact same thing. Remember someone asked me recently, Jack, what’s better, Claude or Hermes? It’s like asking me what is better, Lewis Hamilton or Ferrari. They’re different, right? Hermes is the if you think of Hermes is more kind of like the the actual agent system and then the actual driver, the race car drivers are things like Claude and Chat GPT. This is more of a system that surrounds her. Now, the key thing here is that Hermes itself can use Opus 4.8 and all of these individual models to do many different things at the exact same time. And we just mentioned, didn’t we, about the Pantheon, this idea that we can actually go ahead, if I bring up the right actual tab here and show you this all these different systems, these different skills that we want to build out to do various different things. But what is really cool about Hermes agent is that we can actually ask it to do multiple things at the same time. Let me show you what I mean. And this is really where the sub agents come to play. So I can say hey there I would like you to create for me a team of agents. I would like one of the sub aents to be called it chat GBT 5.5. I want to use DeepSeek V4 and I’d like to task Deepseek V4 with going and doing some comprehensive research on the best industries to sell websites to. I want GPT4, excuse me, GPT 5.5 to critique it and I want them to go around in a loop until they’ve solved the issue. And then I would like to have Opus 4.8 eight as an orchestrative agent that will oversee it like his team, spin up as many sub agents as you see fit, but a lot of the work I want done by the very cheap Deep Seek V4. And as you can see, it’s actually going ahead and doing that for us. So, we have multiple agents in Hermes working in parallel. Now, this is the reason why this is even better in some respects than Opus 4.8 is mainly because we’re not just using Claude here. Now obviously you can connect these things to Claude which is fine but again I get to bring in any model I want to to do anything that I want. You can do this within Claude but I also think it’s one of the coolest things that we can do in Hermes which is completely model agnostic. We bring in the best model for the job and we have these fantastic parallel agents working for us. Now on level five itself this is where you can really explode your output if you know what you’re applying for. Remember the biggest hallmark basically of a of a beginner automator is that you automate stuff that should simply should not exist. The idea is this is high leverage when you know the high leverage thing that you’re focusing in on. Right? We don’t just talk about AI here. We talk about in the context of winning like in life like in business in our physical health in our relationships. We want to be the best version of ourselves and that means we know the problem that we’re solving. AI is an accelerant to that end. So the point is you can start to tank your output if you know what you’re focusing on and what your bottleneck is in your particular business or situation. So it’s a real explosive feature. But it brings us very nicely onto the sixth level where it takes one step further and this one is known as the builder. So first thing to understand about Hermes agent is that it does ship real things. Anything I’m getting fired up right now. Anything you can build in claude code you can build in Hermes agent. And honestly for me guy, this was the coolest unlock to be at the gym doing my bench press. I used to decline, incline, whatever you want to do and being able to actually code things and build things is a freaking unbelievable. If you’re building software, the ability to have those conversations, spin up the different sub aents and build software whilst you’re doing anything else you want to is literally gamechanging. It is no longer just a chatbot. This is software. You are building software and I’m telling you right now that is the future. Building these micro softwares, these micro apps is insane. If you have the idea, if you can imagine it, you can build it. That’s kind of the point here. Hermes lets us do this remotely. And in my view, no other app items of like, you know, Codeex and Claude really compete with Hermes remote ability. You can hack it and make it hacky, but then what you start to realize is you’re basically just rebuilding Hermes anyway. So, this is why this is so freaking sick. And at level six as well, you start to use its automation features. And what do I mean by that? I mean about asking it to do things at certain times. Taking what we call asynchronosity, which means that most people do this, I answer, you respond. You you ask a question, I respond. What people in level six do at the builder level is they’re actually adding scheduled tasks. They’re saying, “Hey, Hermes, um, I need to go and have a conversation this weekend with, you know, I don’t know, Mckenzie and K. um do some deep research over the next 24 hours and then on Friday afternoon make sure you give me a fresh report on my desk find the email addresses of all the board the members of the board and actually draft me an email or you’ll say and also send me a reminder on Thursday evening that I need to go ahead and do this thing and you’re basically creating your schedule tasks and it’s unbelievably easy to do for example you just say hey there I’ve got a big meeting on Sunday could you just set me a reminder I don’t know midday at 12:00 on Saturday Dubai time to do some preparation for my meeting with uh in the video. I want you to do some deep research between now and then. Find out who the members of the board are and then also go ahead and um find me five interesting things to talk about in that meeting. Whatever the thing is, I can send that off and I’m just explaining it. I’m yapping in English. By the way, when I’m not using Glider, which I’m using for my speech dictation, fastest in the world right now, I typically do my voice message when I’m talking to Hermes and I just yap and I talk because the speed at which you can get information out is four or five times faster, which is why I speech type. It’s like honestly the biggest productivity hack I’ve had and something I use with Hermes all the time. Now Hermes is setting a reminder to remind me of something. I mean, this sends me a daily brief every single day. It’s freaking incredible. And then it’s always going to do some research and come back and make that reality. Look at this right now. Set a wonderful reminder research for June 6, you know, midday. It’s like an executive assistant, but it never forgets and and it’s like the most intelligent thing in the world. You’re only really limited by how you’re physically applying her to your situation. And what level six is going to give you is something really powerful. And it’s this idea I mentioned of asynchronosity that it ships without you. It does things without you and your relationship goes from being I say you respond to something completely asynchronous and it does that. So things get built even when you’re not thinking about them. That’s like the huge unlock for level six with Hermes. And that then takes us to the doorstep of the most powerful level of Hermes agent and that is the agentic power user. And the idea behind the agentic power us is we have one operating system for every AI. What do I physically mean when I say that? Well, I best showing you. So this for example is the agentic operating system that I use. Now here obviously we’ve got a full overview of all the brands that we’re connected to, all the different integrations that we have. We can talk to Hermes. I’ve been over the incredible functionalities. This has this ability to create midterm goals for your business. And it breaks down in steps and give you like eight different steps of what Hermes is going to do, what you’re going to do, and vice versa. The pan tend to look at our different skills. And this is where it gets really interesting, right? After we’ve got the memory, we’ve got the Obsidian integration, we’ve got all our documents, which is crazy. If I want to look at, for example, something Hermes made for me, I can look at this. There is nothing else to do this right now. Like, you’re going to build PDFs, you’re going to build documents, you’re going to build softwares, but they just live in the chat or they’re just filed somewhere. The ability to actually physically see in a dashboard all the stuff that Hermes does for you is incredible. Like let’s say that you want to write an invoice to the UFC for your UFC debut. You want to do a headcake or something like that. Well, okay, it’s great that it’s in the chat and it can send things, but wouldn’t be I want to come back and look at it and do various different things. I can do that. But the real unlock is connecting your world together. Remember, context engineering is one of the biggest trends that you’re going to see. It is exploding. And the idea here for me to see my spend across every model, claude code, codeex, anti-gravity to have the ability to have basically Hermes agent dream for me. What do I mean by that? I mean it’s going to look at every message that I’ve said to it. It’s going to look at all the stuff that I’ve done not only in Hermes but in Claude code, in anti-gravity, in codeex, in anything else that I’m touching. And we use all of that data, all the skills to proactively think about are there ways that I can improve this? like what does Jack what is Jack not doing that he should be doing what are the skills that he’s not using that he should be using to do research and feed that back to you and crucially the ability and I got here in the memory section right now to see everything from my Obsidian memory that connects everything together and literally even the code memory and the Hermes memory the Agentic operating system users are individuals that don’t operate in silos they have their entire AI connectivity in one location and it basically means that I do coding on claude code. Cool. I do coding in Hermes. They’re no longer separate. That gap is completely bridged and unlocks capabilities that people don’t even realize actually exist. And at this level, not only is it running without you, it reports and does work for you whilst you are actually physically sleeping. So, three truths you really need to understand. It’s not a better coder than Claude code. It is literally using claude code. That’s really important to understand. The number here is that you can’t really have over a thousand agents running simultaneously. The agreed number of agents that we think can be done does vary based on different models, but realistically it’s not going to be a thousand. And the magic itself isn’t something you need to wait 17 years to do. This is something you can build and learn in a couple of videos if you just apply yourself. Now, understanding where you’re at in those seven levels and where they fall apart, the next thing we need to do is embrace the most powerful level. And that’s learning exactly how to utilize this agentic operating system, which we’re going to do together in this video. Right.

  • 07/05/2026 – Content Growth Engine

    All right, let’s get it going. Let’s get started. How’s it going, everybody? I see everybody’s uh saying where they’re from already. Yeah, go ahead and comment where you are from. Let’s go ahead and get it started. So, I’m calling in from uh very nice uh Tokyo, Japan. The weather’s very nice here right now. So, um that is where I’m calling in from today. And uh yeah, aloha Brian. Uh Ken, good evening. Solomon, hello Andrew. Good afternoon Andy. Hey Daxton from Iran. LM, hello Tyler, good day everyone. Ken from uh Virginia. Nice. Um Michael, good evening. Good evening, Michael. Jessica, hey y’all. How’s it going? Fisher, good evening. Matt from Florida. Lauren from Colorado. Uh, Jessica, blessings to everyone here. Blessings. Donna, hi everybody from Long Island, New York. Love to hear it. Donna, Robert, when did this start? Um, when did this start? Uh, just a few minutes ago, I guess. Yeah. Andrew, anyone know how long this is? About 1 hour. Uh, about an hour and a half total. Philip, hey, everyone. I hope you’re all, but I do stay around to answer questions at the end. Uh, Cecilia, Pennsylvania. LM, can anyone subscribe to help my kids get monetized? Living loving life with littles on YouTube. Uh, R Hot Springs, Virginia. Donna Andrew says 79. Yep. Uh, Mark, howdy from Tennessee. Send deep from Saskatoon. Benjamin, good morning from New Zealand. Yeah, good morning to me as well. Good evening to most of you, but yeah, good morning to me. Andy Lacy from Washington here. Evening everyone. Awesome. Greetings. Ken, good evening from Cincinnati. Khalani, aloha from K. Uh, Kawaii. Kawi, I I think I said that one wrong. Jonathan, surprisingly, I’ve never been to Hawaii. Uh, Jonathan, Cincinnati, here too. Howard from Houston. Cecilia, woot woot. William, New Hampshire. Jessica, Washington State. Hey, from Cleveland. Caroline. Darcy pulley up uh Washington. Awesome. used to live in Washington, Idaho. Uh, Seth Ameiliano, San Diego. Love San Diego. Ken, hey JM, Brian, Honolulu. Lexi M, Michigan. Ridz Malaysia. Takumi, hi from Tokyo. All right. Awesome. How’s it going waving out my window? Uh, Fiser, Washington State. Awesome. David, Houston, Texas. Jacob, South Carolina. Dave, Missouri, Solomon from Juba, South Sudan. Very nice. Okay. Um, next one, guys.

    What is the number one reason why you came to this live training tonight or this morning or, you know, middle of the night, whatever it is for you. What is the number one reason why you came to this live training? Go ahead and comment that in the chat. Okay. And while you do that, I’m going to get ready over here on my side. Okay.

    Okay.

    Okay, let’s see here. To Thomas to find niche. Awesome. Uh, Darcy, you are understandable. Appreciate that, Darcy. Zer, make a new channel. Belinda, help with niche. Mity, inspiration to get recording. Matt to streamline making money. Linda, uh, to learn strategy.

    Um, Lola, find proper niche.

    Got it. Bob, I need to feed my family. Uh, Jonathan, nuanced experience from you. Ellen, to learn more. Andy, to learn how to get started. Caroline, I need as much help as I can get. William, I am pre-building something and want to generate pre-launch buzz. Awesome. A registrant. See if this is a sales pitch. Yes, I will be selling something at the end. That’s that’s uh yeah uh that’s that’s that’s pretty obvious. But of course, I’m going to give a ton of value before I do that. But yeah, I would I wouldn’t be spending hours and hours of my time if I wasn’t selling something to a very small percentage of you. Obviously, and if you don’t know how obviously that’s how the world works. And if you don’t get that yet, then I don’t know what to do for you. DP, replace my full-time and free time up. Uh, Cecilia, pick a niche to become unafraid in front of a camera. Awesome. Vicram, make dollars from YouTube. Cat Long, to decide if I should do a YouTube channel. Kimberly, I need to make some extra money. Uh, Andrew Cousins, uh, unemployed now and would like to find a way to make a living online. Fisher to intake knowledge and put it to use in my content and processing. George, monetize my channel while helping others over 60. Sherry, find my path. David, finding a niche using Claude for YouTube. Robert, step by step. Got it. Hayden, to generate 80K a month on YouTube channel. Okay, very cool. Jeremy, uh, help with niche. Andy, to find the best niche. Eric, trying to go from local to internet. Got it. Okay. LT curiosity. Lawrence to launch a YouTube channel successfully. Uh Melissa curious. Uh Kenny cuz I had it in my calendar. Marcus to quit my 9 to5. Ken looking for anything new. David learn how to make more money. Jennifer to leave my job and work from home. Uh David want to move on to a new path uh from my old job. Howard niche earnings capability. Ken because I learn something each time I attend. Awesome. Joshua, build a business via YouTube. Ameliano, use my niche to have some passive income and what I do dayto-day. William, unemployed at 59, no prospects in my area. Worth mentioning. Got it. William Joanna, build YouTube channel. Uh, Delaya, uh, over a certain age and struggling with agism. Got it. Mara, also something that you’re giving away. Yep. I will be giving away the niche validator today, guys. Um, Brian, I want to stay retired in Hawaii. I need more money. Mark, to make money for my family. Ginger, want to help others while becoming financially successful. Donna, I’m here to learn how to integrate YouTube into creating my new brand. Donna Wana, nice. Annette, um, to learn uh, from Shane how to make great YouTube channel the first time around.

    help with fine-tune niche and learn what I don’t already know. Okay, register. I need to make money because despite having a doctorate, I can’t get any good paying jobs. Sorry to hear that. K. Um, but yeah, that is that is something I’ve heard a lot. I I got a doctorate as well and yeah, a lot of a lot of my friends did and it’s not always the best choice. Sometimes it makes sense, sometimes it doesn’t. Mara, I just found your YouTube videos and really liked content. Curious what this is all about from Chicago area. Iana I find out if my niche fits my area and vice versa. Jessica to learn how to change my exposure. Begin to help people globally while making money in the process doing what I do best. Yi, want to learn about starting a successful faceless YouTube channel. Joshua, I need to find something to do as a disabled vet. My options are limited. Ernie, lost my job looking for a change. Lily, to create more income streams. All right, guys. Um, good stuff. Okay. So, I appreciate all your messages. Can’t read all of them. Um, at least live here. Uh, we will do uh we we always read them afterwards and and take what you guys say into account. Um, so appreciate your feedback either way. With that being said, let’s go ahead and get started. So, how to grow and make money on YouTube in 2026 without fancy gear, without techy stuff, and without spending hours on each video, provided you use this hybrid model and follow one simple rule. I think it’s shown on the screen right now. Um, but let’s go ahead and talk about why you’re here today uh today, guys. So, go ahead and do the thumbs up thing, right? If you’re excited about one of these things. So, first one is going to be views. So the thumbs up uh should be on the bottom right. So go ahead and do the thumbs up if you are excited about getting views.

    All right, seeing a decent amount of people here. Decent decent amount of people excited about getting views. Um but uh what about this second one here? What about this second one? Money. Are you excited about making money? Okay, there we go. A lot more emotion there. A lot more people giving thumbs up. A lot of different emojis. I’m seeing the hearts, the confetti, the clapping. Okay, good stuff. Good stuff. All right, but how about this third one? Okay. Um, having an impact, basically creating a business that you can be proud of and helping a lot of people. Okay. Wow, that one is the best by far. Awesome. Okay, so basically this third one, having an impact. If you take care of this one, the other two take care of themselves. The views and the money will just take care of themselves. So I love to see that. And uh you guys are definitely the types of people I like to work with as well cuz that’s what I teach. I teach people how to actually solve problems out there, which is great. Okay, awesome. By the way, we are giving away free stuff at this workshop. uh you will get the niche validator at the end and then also you’ll have a chance to walk away uh with the niche validator pro pro the chat GPT or the cloud AI version whichever you like to use and this is the newest version yet a massive upgrade over anything else and also a chance for $64,497 worth of bonuses but only for those who stay until the end offer. All right, happy 4th of July. Um I guess it’s it’s the day after. It’s 5th of July, but you guys had it yesterday. So, uh, YouTube just put up, uh, put this banner up front and center. Um, how to celebrate America’s 250th birthday on YouTube. Okay, this is pretty awesome. So, the whole country celebrating at once. And YouTube is where people are going to figure out how to do it. Recipes, fireworks streams, party ideas, hosting tips, all of it right there. And every one of those is a person looking for help. What do I cook? Where do I watch the fireworks? Etc., etc. Someone answers each of those questions and that someone gets the views, the trust and the money. People come to YouTube to solve a problem and the creator who solves it wins. So, one thing I always like to say is this is a maze. You start here at the top and you finish here at the bottom. And your goal is to finish as fast as you can, whatever that goal is. And most creators start with good intentions and then they fall into the maze. They end up burnt out, overthinking, stuck in analysis paralysis with zero views and zero income and then they just give up and uh but actually most people don’t even start in the first place. So if you’re here watching this right now, you are already ahead of the majority of people. So congratulations. Now, additionally, one thing I like to say about this maze part, anything you’ve heard about YouTube outside of what I teach, chances are it’s probably you entering this maze, because most people go into the maze and they get lost and they put their hands up and they’re like, “Mazekeeper, come and get me.” And getting lost in the maze is focusing on all the stuff that does not matter. Like all the YouTube coaches that have entire channels about reviewing YouTube gear when that makes like 1% of a difference in the success of your channel. And that’s the maze. that’s the reason why you don’t get results because you’re focusing on all these things that do not matter when in reality you could just focus on the few things that actually matter and actually get you results. But let’s just say hypothetically you go into the maze, you just navigate it perfectly. Let’s say you’re an absolute pro. Okay, here is the fastest way that you could get from start to finish, right? I’ll kind of trace it here with my my mouse. So yeah, that’s the that’s the fastest way. no mistakes uh that you could get from start to finish. But actually, it’s not the fastest because there’s another way. You can just go around. It’s faster, easier, and safer. You’re basically just going around the maze. And yeah, pretty clever, right? But even this isn’t the fastest route because this is we learned from a young age that the fastest way to go from point A to point B is a straight line. And what if I showed you a way to do just that? skip the maze completely and you literally just go from start to finish straight to the results. And one thing I want to say about this part right here, um, a lot of other YouTube advice out there, I don’t think they’re purposely giving you bad advice, right? Some of some of them might be, but a lot of them give good advice, but they give good advice for like a gaming channel or a Prague channel or something like that because there are a bunch of different types of YouTube channels, but I’m going to be talking about the type of YouTube channel that is the easiest to get results with. And it’s the type of YouTube channel that you can pivot to anything else later on down the line. And that’s why when it comes to winning on YouTube, I have the straight line for you today so that you can get there the easiest, quickest, safest, and most comfortable way possible. And specifically, you’re going to gain access to the hottest opportunity to exist in the content creation uh business. Now, these are the newest stats that just came out. So before they were saying, you know, this was last year, before they were saying by 2034 the creator economy is going to be about $1 trillion, you know, and then 6 months later they updated it and they said by 2034 it was going to be $1.6 trillion. Okay, so in just a 6-month period, they updated it by over 60% 60% higher. Um, and that’s that’s pretty that’s pretty wild. And they said by 2035 it was going to be over two trillion. So basically, it’s going up way faster uh than the experts expected. It’s growing at an unprecedented rate. And look at this going up while so many other things are going down. It’s harder than ever to get a job. There’s so many industries that are being disrupted. Meanwhile, content creation is just going up and up. And that is a sign. And this is one of the biggest opportunities that I want you to get access to when it comes to content creation. And I want you to do it while bypassing all the traps, the gotchas, the limitations, and the barriers to entry that otherwise would lock you out, forcing you to stand on the sideline as you watch generational wealth pass you by, helpless to do anything about it. And you will definitely want to take advantage of what’s happening right now in the creator economy because you are in the perfect place and time to start. And mind you, YouTube pays out billions every year, but it’s not going to lifestyle bloggers and entertainment channels anymore. And today you’ll be handed the key to unlock that prison cell that’s keeping you trapped and away from the YouTube growth that you’ve been wanting for a very long time. And seriously, we’ve helped online businesses of course, but also coaches, freelancers, job seekers, stay-at-home parents, um 95ers, grandpas, grandmas, agency owners, service providers, digital product sellers, failed YouTubers, YouTubers uh getting views but struggling with monetization, uh successful YouTubers who are crushing it but want to crush it even harder. people that own software companies or SAS, location specific uh businesses, people doing paid ads that want to stop doing paid ads, people doing paid ads that want to make their paid marketing two times more effective by having a YouTube presence, right? Even physical brick-andmortar business owners, even people with disabilities do this, right? And this works for almost any niche and almost any situation because we designed this type of YouTube channel to be flexible, to be able to evolve so that you can go in so many different directions. And the good news is you don’t need to be a YouTuber or an influencer to win on YouTube. But to get there, I’m going to be exposing the dark side of YouTube and creators who are now slaves to the platform. So here’s an example. Boogie2988. Now, by the way, not trying to make fun of him at all. Actually respect him a lot for revealing his public income, which he basically did on a podcast tour that he went on last year. But basically, he’s got 4 million subscribers, and he makes uh he made about $44,000 last year. And that’s about $3,700 a month, which is less than the average income for an American with 4 million subscribers, right? And he is one of the hundreds of thousands of creators who are promised success through views, but views do not automatically equal money. Meanwhile, I work with people who get 500 views per video and they’re making $10 million a year on YouTube. But there are also people who get a lot of views and don’t make a lot of money because they’re doing things wrong. And seriously, I know there’s a lot of people in this crowd that are frustrated, burnt out, stuck because you were promised a gold mine and yet you found nothing. You’ve been uploading videos or you’re frustrated because you can’t even get started uploading videos because you’ve been told that you need to buy this camera first or that gear first or you need to be really good at editing or any of those types of things. But basically, you found nothing but regret. So, let’s talk about who this is for. This is for you if you’re a total beginner who wants to finally start and not burn out. And by the way, go ahead and drop your profession in the chat. I’m curious what all of you do for a living. So, here’s an example of uh a total beginner. My brother Zach. Okay, so Zach comes from the trades. He’s been in the trades for about 30 years. He’s an HVAC specifically. Uh so, he was a total beginner. So, yeah, let’s read a few of these uh professions here. Um

    gyms and consulting. Mity is a pet groomer. Patrick educator. Phillip run a golf academy. Awesome. Phillip Jessica accountant DP aerospace. Awesome. My dad’s aerospace engineer. Uh well, aeronautical. He got he got it back when it was aeronautical engineering. K registrant uh special education teacher and freelance editor. Seth, tutor for college. Chandan, software engineer. Drew, realtor, wholesaler. Natalie, teacher. James, teacher. Corey, electrician. Darcy, counselor.

    Brian, pastor. Lily, AI, human systems architect. Christian, anesthesia. Rebecca, bartender. Hayden, food festival host and planner. Zachary, insurance. Stacy, real estate. Melissa, admin assistant. Lexi, traffic. Ryan, computer programmer. Emily, geotechnical engineer. Trisha, metaphysical author. Zachary, military. Felix, engineering. Walter, educator. Carol, arudic chef. Nice. Rob, project manager, engineering. Uh, Sajid, IT support. David, comm’s tech. Anthony, interviewer. Uh, Georgie, nonprofit organizer. Awesome. Okay. Um, so yeah, my brother, um, he has been in the trades for 30 years, HVAC specifically. And I’m so confident in this system that I literally use it on my brother who’s in his 50s who isn’t techsavvy and he never made a video in his life. And first of all, for context, I use this system to start a channel every single year. And the reason I do that is because I want to make sure that I’m updated on what the algorithm is like for a new channel. But last year, I decided, you know what? I’m just going to make a channel for my brother instead. Because he basically came to me and he said, Shane, I’m 50 years old. My body’s starting to wear out, and I need to figure out how to make money without wearing out my body. Now, he’s in the trades, right? And he thought I was going to recommend a remote job or some type of certification. And I was like, “No, you should just start a YouTube channel.” And he was really surprised. He’s like, “Oh, well, I’m not tech-savvy. I’m not good on camera. I’ve never made a video in my life. I’m in my 50s. No one wants to listen to a 50-year-old.” All these excuses started popping up in his head for why he couldn’t do it. And I told him, “Just trust me, bro. Just do it. Just do what I tell you. Use our system. It’s going to work for you.” And the very first video that he posted blew up. got 800,000 views in less than one month later, 29 days later to be exact. He had a $214 day in a single day. And that’s a $78,000 a year run rate. So yeah, it works for beginners even with no tech experience. And uh update on Zach, by the way, it wasn’t just like a one-mon thing, you know. Um he had an $18,000 month last month to finish out his first year on YouTube. Plus, he’s getting a lot of money from affiliate marketing. So he’s not just making money from AdSense. And that’s one thing we’re going to talk about. AdSense is not the only monetization method on YouTube. There are a lot of other ways where you can make more money. Sometimes you can make a hundred times more than what you make from AdSense. Okay. So, yeah, Zach’s crushing it. He went from zero to a full-time income in less than a month on YouTube. And he only had to spend 4 hours or less per week for the entire time that he did it. This is also for you if you’re a faceless creator. You want to use YouTube automation, but only in a very specific way. Okay. So, here’s an example of how to do faceless content, right? Uh, so Whiz was one of our clients. When Whiz first started his YouTube channel, it was a totally faceless channel, and he actually scaled his business to seven figures a year just being faceless. Then, he did a face reveal, and now he’s making multiple seven figures a year. The point is, he said that almost all of his clients watched his YouTube channel and either directly or indirectly, he got almost all of his clients from YouTube. So they might have originated from other sources, but then they watched his YouTube channel and that’s what helped prospects make the decision to buy from him. Now he runs an agency and he did make the decision to reveal his face later on, but he built his faceless channel in a very specific way where you can do that because again he used the hybrid personal brand method which means you have a lot of options in the future and we’ll get into how to do that. So if you’re making a faceless or YouTube automation channel, you need to listen to this because it’s very important you do this the right way. If you don’t do it the right way, you’re going to have a ceiling in terms of how much money you could make, and you’re also not going to have options in the future. This is also for you if you’re a business owner, freelancer, or coach who wants inbound clients without paid ads. An example of that would be Davis. So, Davis’s sales went up by 400% and after working with me, he’s making 100K per month. And basically, Davis owned a portfolio of companies and he was spending about 20 hours a week on just one of his companies. So, just one YouTube channel. own for one company and that’s obviously not sustainable. Now I’m actually going to Davis’s wedding here pretty soon too. So excited for that. But eventually uh he outsourced everything on his channel to the point where he’s not even recording the videos anymore and he has other people recording the videos and now he spends zero hours a week. Even though he has multiple channels and for multiple different companies, he’s spending zero hours a week on his YouTube content. So, if you’re a busy business owner, okay, you’re super busy, you have a portfolio, uh you can actually have other people record the videos for you, or you can get it to where you just record one time per month for a few hours, and that’s your entire month’s worth of content, right? But of course, you have to have systems and processes in order to make that happen. You have to and we have to help you set those up, right? Um but yeah, you can have a system that just takes care of everything. And we help people with that as well. This is also for you if you want to network so that you can land high-paying jobs, find career opportunities, or become an authority in your niche by standing out with your YouTube channel. So, here’s a really good example of networking. Josh basically just started making really useful videos on his channel for people in the IT and cyber security industry, and he talked about how to get better jobs, which certifications are good to take, what skills to learn that are valuable in the job market, etc., etc. and he was able to go from making less than $1,000 a month with his channel to actually getting offers from Fortune50 companies, including companies that are part of Fang, Facebook, Apple, Amazon, Netflix, and Google. And these are some of the biggest and most prestigious companies in the world, where is literally harder to get into a fang company than it is to get into Harvard or Yale. And usually, you have to apply to these jobs for years before you maybe get accepted, right? But the companies were actually reaching out to him. He didn’t even have to apply to them. They were reaching out to him and he got an offer from multiple different fang companies and Fortune50 companies and he ended up going with one of them for his dream job where he got to travel the world. He lived in Japan. He was working a remote job making multiple six figures a year, right? That was his dream. That’s what he wanted to do. And then the YouTube channel just kept going. So, it got to 5,000 a month. So, now it’s making pretty much a full-time income uh even though he’s only working part-time. Then it got to 10,000 a month. Now it’s making almost as much as a full-time job. then 30,000 a month. Now it’s making more than his full-time job. Again, he’s only doing it part-time, but it’s making more than a full-time job. And eventually, he scaled it all the way up to $186,000 a month using my strategies. And of course, he quit his dream job because it just didn’t make sense for him at that point when he’s making more in one month than he than he makes in the entire year uh for his dream job. Uh just doesn’t make sense for him to continue doing it, right? So, I like his example because it goes over every single stage. just getting started as a beginner, using it to become an authority in his niche for networking and getting his dream job, starting a side hustle, making a little bit of money on the side, starting a full-time business, making 10 to 30K per month, and then scaling his business. But you might be thinking, “But Shane, if it’s easy, then why do most people fail?” Well, it’s because they believe in these myths. One, you need to be an influencer. Two, you have to show your face and have a fancy camera. three, it takes 40 hours to create one video. Or four, you have to endure the process because it takes a long time to succeed on YouTube. So, these are some of the biggest myths that people believe in that cause them to fail. Now, the last one specifically, the reason that most people think it takes a long time to succeed on YouTube um is because they think they need a big channel that has lots of subscribers and lots of views to make money. If you choose the right niche, you do not need a big channel. Just as an example, when I started my second channel, Shane Hummus, the content growth engine, we actually made over $30,000 in the first month starting the channel. And a lot of that money was made before we even got to a,000 subscribers as well. We’re going to talk about that here in a minute. And these are the myths that people believe in that stopped them from having success on YouTube, right? But in reality, one of the biggest reasons that you failed is because before today, you lacked the leverage to invade this soontobe trillion dollar opportunity. And I’m going to help you mine this opportunity so that we can grow rich together fast. First though, who am I? My name is Shane. I’m an ex-farmarmacist. I have a 1.5 million subscriber YouTube channel. You can see it down here. Uh I’ve helped over 20 businesses get to 100K per month on YouTube from scratch. And I’ve helped 20 businesses that were already profitable. I helped them scale. Okay. Um well over that at this point. I’ve helped hundreds of people make it to full-time incomes on YouTube as well. So, I’m also industry recognized as an expert on growing and making money from YouTube for businesses. Here’s a company that I worked with, just as an example. Course careers, uh, they liked working with me so much that I actually got equity in the company because I gave that much value to the company and we were able to over 30x the amount of money that they made. With that being said, this is a startup and I usually like to work with individuals. And one of the reasons I like to work with individuals is because you guys remind me of myself. So, let me go ahead and get into my story. This is me working as a pharmacist for 15 hour shifts. Um, I came from a poor background before this. I lived in section 8 housing, lived in trailer parks, and I was even homeless at one point. And I did what society told me to do, right? So, this is the actual uh Salvation Army that I lived in for over 6 months. Um, but yeah, I did what society told me to do. I went to college. I got a doctorate even. So, I went to the highest level of college. And then I became a pharmacist. I got a good job, a good six-f figureure job. And of course, I also had to take out a lot of money in student loan debt in order to do that. I went over $300,000 in student loan debt. And the thing is, when I was poor, I had a lot of time, but I didn’t have any money. So, I couldn’t really do anything besides play video games, watch movies, whatever. But when I became middle class working as a pharmacist, I didn’t have both time and money, right? Because I was spending all of my time working and all of my money paying down my student loan debt. So, it was kind of like an out of the frying pan and into the fryer type moment. Um, and it was really a terrible situation because I started as a pharmacist right before the pandemic hit. And just to emphasize how bad this was, we got robbed uh three times in a 6-month period. So overall, I can’t describe how stressed out, how depressed, how anxious I was, how burnt out I was in this situation. Um, you know, a lot of my staff quit. Uh, so I was I was doing the work of like five people at a certain point during the pandemic. Um, and then I was in fear of my physical safety on top of all of it. And like many people out there, I started wondering, wait a minute, is the stuff that society told me to do actually a good idea? Maybe I made a mistake. This is a actual video, by the way, of us getting robbed right here. And because of that, I tried uh just about every side hustle out there to make money. Shopify, Amazon FBA, SMMA, coaching, consulting, courses, digital products, real estate, white label labeling, SEO, flipping websites, flipping physical products. Here’s one of them that I tried, the booty kit. Okay, I it’s a little bit funny, I know. Uh, it’s basically an at home workout thing so that you can work out your booty. I tried selling this on Shopify and Amazon FBA. And yeah, I I pretty much failed at all these, right? I couldn’t make any of these sustainable. And a lot of it had to do with me having ADHD and just always trying a bunch of different things and kind of just having shiny object syndrome. Um, but as you can see, my bank account was constantly very close to $0. And I think that a lot of people can relate to that, having shiny object syndrome. You try something for a week and then it doesn’t work out right away. You try something else. I think almost everybody does this at some point, but I think I had it a little worse than some people. But YouTube was different than all these other side hustles, right? See, all the side hustles that I tried, they actually work. Okay? There’s countless examples of people making them work, but they only work if you have traffic, aka views. If you don’t have views, it’s kind of like trying to sell something without having a store. It’s almost impossible to sell. And so, I realized one that I really enjoyed YouTube, but two, I realized that I could make any of these other business models work if I just focused on YouTube and getting views. And because of that, I gave YouTube another shot. And after I tried it again, you know, at the time, I was basically in a house full of seven guys. And one of the guys moved in from Lebanon. His name was Sam and he started a wedding photography business and he barely even knew English. And he started his YouTube channel where he was making about$10 to $20,000 a month from his 10,000 subscriber YouTube channel and his wedding photography business. And he was doing wedding photography in Las Vegas and on the West Coast because before this I’d spent some time in LA and met influencers, you know, who didn’t have any money, right? So they had lots and lots of uh views, subscribers, followers, whatever, but they didn’t have any money. They weren’t making any money. So, I was like, “Sam, how in the world are you making so much money from a YouTube channel even though you have a tiny channel, right?” And he showed me what a proper monetization method looked like. He showed me how I can monetize a channel without having that many views. And he initially taught me how to make money from a small channel like 10 to 20,000 subscribers. But I took it to the next level to the point where there are some channels that we work with that only have a few thousand subscribers and they’re making seven figures. Um, because there are some niches where you’re talking to an affluent audience and you can literally get a couple hundred views and make like $10,000 from a video. So, this is where I found the secret formula of YouTube success where everyone else was not talking about it. And so, basically, I started posting videos and just to put this in perspective, I have gotten a lot of views. 6 million, 1.2 million, 1.7 million, 4.3 million views. I know how to play the views game with the best of them. But this video right here, just as an example, the most useless degrees. This was one of my first ever breakout videos. Uh it got over 4 million views and in its whole lifetime it made about $31,000 from AdSense because it wasn’t really making money outside of AdSense. And I’ve had several videos just last month for instance that got you know I I get many of these actually that got less than 10,000 views and make more than like 40 or $50,000 from all income streams. So here’s just one example. Top 10 richest YouTubers in the world. New number one revealed. This video got about 8,000 views, made over $48,000. And the craziest thing is this video right here took six years to make this $31,000. This one right here made 48,000 in 6 months. And so it’s way easier for me to reproduce this video right here than it is for me to reproduce this one. Way easier. This one right here is quite difficult. It’s hard to get a 4 million view video. This one here is not that hard. I can reproduce these videos all day long. It’s quite easy for me to do that. And so that’s why I recommend uh just focusing on making the videos that actually make money because it’s a lot easier to actually get the views and it’s a lot easier to make money with them and they’re a lot easier to reproduce, right? And just to show you guys proof, here’s how much I made about two plus years ago. So this was before I ever taught anybody how to do YouTube. Okay? So about two plus years ago, this one right here, I was uh basically helping people get into careers, specifically uh sales and and marketing related careers and then IT careers as well. So technology careers and we made about $283,000 uh in a single month. Uh this was about three September ago. Okay. Then two Septeers ago, this was just after I started helping people uh get into uh uh YouTube, made about $325,000. And then this last September, made about a million in cash collected. Right? So, um I’m not saying this to try to make people jealous. I’m just showing you the receipts so that you know that I know what I’m talking about because there’s a lot of YouTube coaches out there that are just uh coaches, coaching coaches. They’ve never actually started successful YouTube channels them uh themselves and they’re basically cosplaying as successful YouTubers, right? They’re teaching you how to be successful at YouTube when they have never actually started a successful YouTube channel outside of just teaching YouTube. But me, I actually started a successful YouTube channel and business that has nothing to do with YouTube before I started teaching other people how to do it. And the craziest thing is I did all of this while being able to travel the world uh and only having to work about 4 hours a week. So here’s a picture of me in Tokyo. I’m about to actually go there tomorrow. Uh actually we might go there today. This is the famous Shabuya Crossing Square uh with the famous Tokyo taxis uh in the background there. Um here’s a picture of me in Singapore. And here’s a picture of me in the San Juan Islands uh whale watching right just off of Vancouver, British Columbia. And I only had to work about 4 hours a week during this whole time. Now I choose to work more than that sometimes because I genuinely enjoy YouTube and I enjoy helping people with YouTube. I just enjoy what I do in general. So, I choose to work more than that. But the whole point is I only have to work 4 hours a week. And there’s been many cases where I’ve gone weeks or even up to a month without working. There was even one time I went over 2 months without working at all on my channel, spending pretty much zero hours on my business. So, I have an online business where I don’t have to have any in-person employees or anything like that. I can travel the world. I can do whatever I want. And my business just keeps going up and up and up. But something kept bothering me because I got the life that I dreamed of. But once in a while, I would create a video and post on YouTube just telling people what I was doing because I was seeing YouTube advice online and I would watch it and I’d be like, hm, I don’t really think this works for most people. Maybe it would work for a gaming channel, but it wouldn’t work for most channels. And so I decided once every 6 months, uh, once every year or so, I would post a video about what I was doing on YouTube and what was working for me. And every time I’d do that, I would get comments, emails, DMs. Everybody would be reaching out to me being like, “Hey, can you coach me? Can you help me grow my YouTube channel?” Uh, just stuff like that, right? And I turned them all down because I was too busy or I just didn’t really want to do coaching or I thought, you know, hey, maybe it works for my niche or my type of content, but it doesn’t work for other people’s niches or their types of content. And so, I turned them down, but I felt bad about it and I shrugged it off for years until one day I decided, you know what? I’m going to do it. And the reason I decided that is because a good friend of mine who who I’d met who was a YouTuber reached out to me and they were struggling financially. They were really struggling and they were thinking that they were going to have to go back uh to getting a job and you know uh they were just having a really bad time and they asked me to coach them and I was like okay well hey if I’m going to coach this person it’s not that much harder for me to just coach a group of people and so that’s exactly what I did and so I reached out to a bunch of those people and I decided to do a cohort where I worked with them and it was a very diverse set of people. So there was a professional truck driver for 28 years, a fresh graduate engineering student, a current engineering student, Amazon FBA business owner, a coach, a freelancer, a failed YouTuber, a successful YouTuber who was crushing it but wanted to crush it harder. Um, uh, a content creator for 11 years who wanted to shift over to YouTube, a tech salesperson, a girl in cyber security, a coach, an agency owner, an online service provider, a fitness dude, a finance guy, a physical business owner, just on and on. The point is, they were all different. Some had YouTube experience, others had zero knowledge of how YouTube works. And then we applied the exact same format that I found to be working on my YouTube channel. So, same YouTube format, same proven way of making thumbnails, titles, and intros, same strategy for coming up with winning video ideas, and of course, a little bit of tweaking here and there because every single niche is a little bit different. There are a lot of underlying principles, but they all do need a little bit of tweaking. And the crazy thing is, every single one of them blew up. And the best part is they all got their version of rich by helping other people live better lives. And that’s the thing that made me feel so happy, right? Cuz I can only have so much impact with my channel. But I got uh to help pe other people have impact with their channels, right? And so, you know, there’s millions of niches and subniches out there, just probably tens of millions, maybe hundreds of millions, right? Uh but I can only cover just a few of them, right? And so I got to help other people cover a bunch of the other ones. And so basically I was spreading my impact to so many other people. And then they were able to impact hundreds of millions with their YouTube channels. And they all got their version of rich by helping other people live better lives. And the reason that uh for that is because I taught them how to make a very specific type of content which is niche educational content. And the channels that are winning today are educational niche channels. In fact, educational channels make 10 to 20 times more money. And there are more opportunities for every 1,000 views than any other type of content. In fact, the first month that we launched my second channel, uh we were able to make about $1,736 uh per 1,000 views. So, it got about $24,000 views in the first month right off the bat. And it made $42,000. So, that’s about $1,736 per 1,000 views. And to put that in perspective, entertainment channels in general make about $1 to $3 per 1,000 views. So, if I started uh as an entertainment channel, I would have made somewhere with that same amount of views, 24,000 views in the first month, I would I would have made about 24 to $73 in the first month, right? Uh and then if I would have started kind of like a a mass market education channel, you know, like a typical, you know, TEDx style like mass market education channel, um with 24,000 views, I probably would have made about $20, right? So, $484 per 1,000 views. So, that’s a heck of a lot better. That’s still literally 20 times better than this one right here. But still, it’s like 10 to 20 times better. But still, it’s um you know, not a full-time income, right? But with my niche authority channel, my niche education channel, I got 24,000 views. Uh which it really isn’t that much, honestly, guys. 24,000 views is not that much. That’s not even a,000 views a day. It’s it’s really reasonable to get that amount of views. um made $1,736 per 1,000 views and made $42,000, right? And people were happy to pay me that money and they got way more than that in return, right? And this is the power of niche educational content cuz I was solving a very specific problem for a very specific type of person and they were happy to pay me uh to solve that problem. Right? So there is uh so with educational content right off the bat, you’re making like 10 times more than entertainment content. So that’s a good place to start. But there’s a better type of educational content which is niche educational content where you are properly monetizing your channel. Uh now you can do more mass market education channel and properly monetize your content. And then also you don’t have to stick with the same niche, right? And you you can still make a heck of a lot more money than this. So just as an example on my main channel, Shane Hummus, of course, that is more of a mass market channel, 1.5 million subscribers. And that channel uh makes more or less around $400 per 1,000 views. but it still makes a ton of money and I basically just talk about whatever I want on that channel. So, of course, it started off as a niche educational channel. That’s what I recommend that everybody does is they start off like that. But eventually, it just became something where I just talk about whatever I want. And so, whatever subject I happen to be obsessed with at the time, right now it’s Claude uh AI. Like, I’m I’m extremely obsessed with Claude AI right now. So, I’m talking a lot about that on my channel um because we’re using it so much in our business, like every aspect of our business. Um, and uh, you know, so that’s what I’m talking about a lot right now on the channel, but I might decide to change to something else. Like I it basically is just whatever I want, you know. Um, but yeah, you can make way more money if you just stick with niche education content. And that’s what I recommend that people start off with is just talking about a very niche subject and doing that first and then later on you can make the decision about whether you’re going to pivot to something else or just talk about multiple different subjects or whatever you want, right? And I’m going to get into that here in a moment, how to do that because, you know, you don’t always have to stay with the niche subject if you set your channel up with the hybrid personal brand method, uh, which we’ll we’ll talk about here in a moment. Okay. So, let me give you some examples of niche education content. So, this is the organic chemistry tutor. Um, he makes about $36 to $100,000 a month just from AdSense alone. Okay, just from AdSense alone, uh, according to Vets. Okay. And that’s just from AdSense, like I said. So, those are the ads that pop up on his channel. Now, if he’s properly monetizing, he’s easily making far more than that. So, if you just do that, $10 to $20 per 1,000 views, he’s and that’s very conservative. Uh he’s making about 136 to $250,000 a month from this channel. Extremely conservatively. He’s probably making more than that, but we’re we’re just we’re just being conservative there. So now the interesting thing is he didn’t upload in 62 days and he was still making that much money from the channel and that is because he’s been uploading these videos for a long time. So if you look right here it says 62 days. So uh each video that he uploads you know he’s been uploading these for a long time and each video that he uploads is like a little soldier that just goes out gets him views gets him subscribers and makes him money forever. And who knows how long this is going to last. There’s actually a lot of talk that because of the fact that the AI models are training their models based on YouTube data that YouTubers are actually going to end up getting royalties. Like somebody who makes a song or somebody who writes a book, they’re going to end up getting royalties every single time somebody uses uh the AI models or every single time somebody uses uh you know what like consumes content on the internet, which is pretty wild. And there’s a very good chance that’s actually going to happen. So, it might be that your kids and your grandkids might end up making money. And and you know, people think I’m kidding about this. Well, we’ve made sales from videos that we posted 5 years ago. Um, there’s one sale we made that was over six figures from a video we posted over 5 years ago. And, uh, this is there there’s a very good chance that these videos are going to start getting royalties for a very long time. Here’s another one. Scotty Kilmer, right? He’s in his 70s and he makes content helping people save money on their cars. Now, one of the great things about him is he is quite entertaining. But, uh, when I say make educational content, I’m not saying by any mean any means that you cannot be entertaining. Just to be very clear. And I get that question all the time. It’s like, Shane, I you know, you tell people to make educ education content, but I’m I I have a sense of humor. I want to make my education content entertaining. You can definitely do that. That’s totally fine as long as you’re solving people’s problems. That’s the whole point here is you want to solve people’s problems. Um, now Scotty is is hilarious if you ever watched him. So, he’s, you know, he makes enter education content solving people’s problems when it comes to their cars, but he makes it entertaining, which is great. And he basically made $24 million from YouTube. And he even said in an interview that he made more money in one month on YouTube than he saved in 40 years as a mechanic, okay, which is pretty nuts. So, um, basically what he does is he just helps people pick the right cars. He helps them maintain their cars. He helps them fix their cars. And he helps them with different car related products. So that is his whole channel. And basically this stuff is dead simple for him. And that’s one thing that I want to point out with the organic chemistry tutor as well. This stuff is dead simple for him. He’s just talking about stuff that he was already tutoring people on and he just did the same thing, but he recorded it with a camera and posted it online. Now this is the this is one of the craziest stories right here. Physics swallow. He came from a small village in India and his first videos were in his parents’ basement. And you can see how bad they are, right? like blurred face etc. you know, uh, dark, you can’t see it, just really bad, bad lighting, but didn’t matter. He started making videos about these standardized tests in India, and the standardized tests are incredibly important for your future. So, it’s kind of like the ACT and the SAT in the US, but it’s kind of like on steroids. Um, it’s even more important in India. So, he just made videos about these certifications and standardized tests. And at first, he was talking about physics and then he expanded to other stuff. So let’s just put this in perspective how specific he started physics India standardized tests only very specific how he was tutoring people then he started making these videos and he kept going and he launched a company that’s now worth $5.2 billion called physics wallet it’s an educational app and it’s now worth $5.2 billion and it all started in his parents’ basement just making physics videos and he is probably richer than Mr. beast and that is the power of educational content because you’re solving people’s problems. So now I’m going to hand you the formula for how to do all this and there is a secret formula and these are the most important things. So if I don’t talk about it it’s because it’s not important. So the first thing you need is what’s known as a niche hypothesis statement. Now generally speaking there are three niches out there that are the most profitable niches and that is health, wealth, and relationships. With that being said, there are a lot of great niches outside of that and you can make money in all of those niches as well. But generally speaking, if you are confused about what niche to go into, right? If you if you don’t have a niche yet and you’re confused about what niche to go into, you should be uh looking into health, wealth, or relationships. And the reason for that is because almost everybody in the entire world has a problem in one or more of those three areas. And then you need to go ahead and make what’s known as a niche hypothesis statement. So, what you want to do is you want to pick a niche. And by the way, we’re uh uh while we’re doing this, go ahead and comment what you think your niche is. So, go ahead and comment in the comment section what you think your niche is. And I’ll probably read a few of them while we’re going through this. And I’m actually going to do this to illustrate something as well. So, comment what you think your niche is in the comment section. Okay. Uh

    wealth, health, no idea. Money and business, relationship, men’s health, I have no clue. That’s the problem. Uh, William, automotive diagnostic, uh, diagnostician, levelup, sober, astrology, health, guns, real estate, sales, creating wealth, living in Japan. Awesome. Okay.

    Relationship, health, Kathleen, health. Uh, Chris, ‘9s 2000s film, TV, pop culture. Um, Justin, upholstery cleaning, fine fabrics. Uh, Sean, I help introverts become more social. Jill prepping, Charles baking, Robert health and wellness fitness. Uh John honestly have no clue. Ian software development. Uh Arav making videos about SAT math. Ryan health uh health wealth. Dave postcrisis trauma recovery. K fitness. Corey education and electrical and sobriety. Lynn possible guinea pigs. Joshua chess coaching. Awesome. We have a chess coach in the program. Nathan, Belinda, health, intermittent fasting, Andy, union stewardship, Sharon, relationships. Okay, awesome. So, I know that a lot of you are going to end up saying one or two word answers when you comment your niche. And I don’t blame you for that. Okay, that is kind of what happened, right? But that’s incorrect. And let me show you why. So, the niche hypothesis statement goes like this. You select a market or what most people refer to as a niche, but I like to call it a market. Um, and then you pick one specific problem that that market has. Okay? You’re not going to pick all their problems because they might have 20 problems, 200 problems, 2,000 problems. You’re not going to solve all 2,000 problems for people in that market. That is a huge mistake that a lot of people make. Okay? You’re going to solve one big problem, preferably a painful problem, and you’re going to solve that problem extremely well. Okay? And then you find a specific solution for that problem. And that is your niche. So it’s going to look like this. I help X do Y. So this is X Y. Or I help X overcome Y. Okay? Or I help X overcome Y by doing Z. Now the Z part, first of all, that’s optional in many cases. It’s something that you should probably know for yourself, but it’s not necessarily something that you should like give to the public. Um, but it it’s optional and it’s really not necessary in a lot of cases. And to be honest with you, just for the sake of time, we’re not even going to worry about that right now. The important thing is that you establish that there’s a market of people and they have a problem that isn’t being solved very well. So the X and the Y are the the most important things. The who and the what, the what problem that they’re they’re solving. Okay? Um, and you’re going to help them solve that problem. And that is the foundation of how markets work. Markets are all about solving problems efficiently. And if you want to give value and receive money by giving that value, then you really just want to focus on solving as many problems for people as possible, which is what YouTube allows you to do. Okay. So, let me give you a few examples of how this works because um I think it’s really important to kind of give examples and show you how many different niches there are within one niche. So, we’re going to use the accounting market specifically because for some reason, I’ve worked with so many accountants. So, I’m going to use the accounting market, right? So, I’m going to show you a bunch of different levels. And all these people, by the way, are either people that are my clients. I’ve worked with them or they’re business owners that I’ve met that are crushing it on YouTube. So, at the very first level is just teaching students basic accounting concepts. So, that is more of a mass market channel, but it’s teaching people basic accounting concepts. So, it’s kind of like the organic chemistry tutor, but for accounting. Now, this person is making really good money, probably pretty close to seven figures a year, and they’ve been doing it for a long time, and they’re making really good money. And people who are in this market would be interested in a video like, “What is a P&L?” Just as an example, right now, let’s go to the second level, one level up. And by the way, I’m going to go over five here, but I could probably do 50, 500, maybe even 5,000 within just the accounting niche alone. Okay? So, but we’re just going to do five for the sake of time. So second level which is accounting specifically for existing accounting students or someone who just graduated with an accounting degree. So they got an accounting degree and they are trying to pass standardized tests or pass certifications. So that would be like physics walla but for accounting right because he was helping people pass standardized tests and certifications. So physics walla but for accounting and in the US of course typically. So, that’s the second one. And I know for a fact that this niche is making multiple seven figures a year, and people who are in this market would be interested in a video like how to become a CPA. Okay. Third level, helping people land their first ever entry-level accounting job. So, that’s another business owner that I know who’s making multiple seven figures a year. So, who’s in the market here? People who just graduated with an accounting degree and they’re trying to get their first ever entry-level job. That’s the market. So that is different than all of these other ones, right? It’s totally different content than all these other ones. People who are trying to refresh their knowledge on accounting do not want to get an accounting job, right? Totally different content. And people who are in this market would be interested in a video like how to land a bookkeeping job. Okay. Then the fourth level, these are uh the people who are already accountants and they’re making 50 to 100,000 a year and they want to become what’s known as a financial controller, which is a very specific type of accounting and it’s a very specific accounting position uh that can make a lot of money, right? So this is one of my clients as well. So he helps people who are already accountants making 50 to 100,000 per year become financial controllers who can make 200,000 or even $300,000 a year. So this is a totally different type of content when you’re targeting that audience, right? And people who are in this market would be interested in a video like how to become a financial controller. And finally, the fifth level, which is basically helping businesses hire accountants. So hiring and placing accountants in businesses. So in that particular case, it’s either accounting businesses or big businesses that need accountants and they are actually trying to hire or place really good accountants in their businesses. So even though you’re talking about accounting topics, it’s still a completely different audience and the type of content you’re going to make is going to be completely different for all those different ones. So I hope you understand why it’s so important to have a niche hypothesis statement even though it’s all the same niche, right? It’s all accounting. It’s all the accounting niche. Cuz if I would have asked you if you’re in one of those niches, hey, what’s your niche? You probably would have said, oh, I’m in the accounting niche. Just like all these people for instance that commented their niche, they probably said something relatively short like plants education or marriage relationship or teaching etc. And that’s why you need to have a niche hypothesis statement. Uh if you don’t know your niche hypothesis statement, you’ve lost them from the beginning. It’s so important to have a proper niche hypothesis statement. I can’t emphasize that enough. Now, did you find that valuable? Give a thumbs up if you thought that was valuable and if you want the niche validator GPT as well as the cloud version that we’re going to be giving out here in a short while. Um, and uh, that’s going to help you lock in your niche hypothesis statement further. Okay, we’re going to get back out here in a little bit. Okay, awesome. Awesome. Good stuff. Um, by the way, people who are in this market would be interested in a video like how to hire the best accountants. Okay, so now I’m going to be handing you the blue pill to make you invincible as a creator because I just showed you how to be very dangerous. Like picking your niche is super important. That’s one of the things that people so many people mess up on because it you need to pick your niche to make sure that people know what the value proposition of your channel is. Okay. So, now that you’re dangerous, but because you uh have the ability to pick your own niche, now I want to talk about the other side. We we just talked about how to play offense. Now, I want to talk about how to play defense. I want to talk about how you can make your channel almost invincible and how you can make your business in general almost invincible. Okay? Um because once you have your niche down, you’re already way better than most people. But you need more than that. You need what’s known as a hybrid personal brand because you probably know what personal branding is. But when you mix personal branding with the correct niche and our YouTube automation AI system, you have what’s known as a hybrid personal brand. Now, one thing you need to understand is I just told you that you have to have a niche hypothesis statement, but I’m going to say something that’s probably going to confuse you a little bit, and that is you are the niche. So many people get this wrong. They think their niche is what makes them successful as an educational channel content creator. But when you have a hybrid personal brand, you are the niche. So yes, you are going to start extremely niche with iHel XDY. But once you get traction, when you build your channel in the correct way, uh where you’re building a hybrid personal brand, you can then easily pivot to something else. Let me show you an example. Alex Herozi, when he first started posting on YouTube four years ago, his niche hypothesis statement was, “I help gyms do marketing and sales.” And now he can talk about anything. Now obviously he’s really well known for his business stuff with all the different types of businesses. But now he can talk about his unconventional diet. This is why you’re not happy. He talks about his book launches. He talks about how to stop wasting time. And yeah, I mean now he can talk about anything that he wants. But he started niche. And if he tried to do that from the beginning, he probably wouldn’t have had nearly as much success as he has right now. So he started off being the king of a puddle. Then he became the king of a small pond. Then he became the king of a lake. then the king of a river, then the king of a sea, and the king of the ocean. But the point is, you got to start small. You have to start niche. But don’t make your channel in such a way where you can’t expand it later on, right? And that’s how we teach people to do it with the hybrid personal brand method. Because when you create a hybrid personal brand, there are so many different ways that you can monetize your channel. And there’s so many different directions that you can go both in terms of the content, the topics, as well as how you make money with your channel. AdSense, affiliate marketing, sponsorships, job opportunities, networking, memberships, SAS, high ticket offers. Alex Ramoszi opened up basically like an investment fund, right? He had a portfolio of companies that he invests in and he gets his deal flow from YouTube. So, he’s making money from eight and nine figure business owners and making millions from each one all the way down to doing a SAS that cost a few dollars a month, right? You could do memberships, you could do courses, digital products, and so many other things, even physical products. The point is all of these different business models work when you have a hybrid personal brand traffic and you have distribution people that actually know, like, and trust you on your channel because you built it with the hybrid personal brand method and you help them solve a bunch of their problems so they see you as an authority. And not only that, you can even sell the brand or step down as the face of the brand in some cases. So, let me give you an example of that. Doug Deir launched his website called carsandbids.com. This is what it looks like right here. Cardsands.com. Uh, and he sold it for $80 million. And he launched this from his YouTube channel, which is Doug Demiro. Uh, that’s that’s the name of the YouTube channel, where he basically reviews cars. Okay? And, uh, the reason they were able to do that is because of the fact that they built their channel with the hybrid personal brand method. And this is a secret way of building your channel that makes it so much easier to do whatever you want in the future. Because none of us can predict the future. But what we can do is build a channel that can evolve as things change over time. As we evolve, as the market evolves, as things happen in the world, you can build a channel that has the ultimate advantage, which is that it adapts to changing circumstances, right? Maybe there’s a certain type of monetization that works really well right now, but it doesn’t work as well a few years from now. Well, great. If you build your channel the right way, you can adapt, right? So, what you really want to do is you want to have your channel is the golden goose. And then you can lay eggs, which are the different monetization streams. And if you want to, you can sell the eggs like Doug Demiro did. He sold cars andbids.com. Um, but you never want to sell the golden goose because the golden goose is the thing that can adapt to anything else, right? You sell the eggs, but you never sell the golden goose, right? And this gives you the ultimate advantage, which is it can adapt as things change over time. And also, you will change over time. you are a growing, changing, evolving human being and you want your business to be able to grow and evolve with you as well. And that’s one of the biggest reasons I found that people actually fail is not because they aren’t capable enough. It’s just that they kind of lose interest in whatever they’re doing and they just get a bit bored with it and they just start doing other stuff. And that’s not a problem with this because you can easily just adapt and pivot to something else if that happens. And if you think this only applies to big education channels, well, that’s just wrong. Here’s some examples of our clients. So, this worked for Waqin. So, Waqen is uh was 18 years old when we first started working with him. He was a freshman in college and he was making all kinds of random content on study skills, productivity content, all kinds of stuff like that. And he was making content on engineering as well because he was basically a business and engineering double major and he wasn’t really making any money, right? But we basically sat down, we hashed out his niche and it became very clear that he should help foreign exchange students get into elite universities in the US. Why? Because he was a foreign exchange student that got into an elite university in the US. So, we really dialed in his offer and the very first month that he launched or very close to the very first month, he made around $80,000. So, he actually got so many client requests that he was oversubscribed and he had to stop making YouTube videos and weightless customers trying to buy his program because he just had too many people who wanted to work with him immediately who literally wanted to give him money. And he was like, “No, you can’t give me money.” Right? And that’s a pretty good place to be as an 18-year-old business owner, right? And we joked around that he was making more money than the president of his university, which he was, which is pretty crazy as a freshman. Here’s another example. Richard, we helped him go from making almost no money whatsoever on YouTube and also being one of the busiest clients I’ve ever worked with, right? He was a product manager at a Fortune50 company. He’s basically working like 60, 80 hours a week, had a brand new baby, lots of investments, like real estate investment properties, etc., etc., all kinds of different stuff like that going on. just a super super busy guy and he was basically able to grow his channel to $12,000 in a single month despite the fact that he probably could only work about 2 hours a month. So yeah, I’m very proud of this case study because it was quite difficult to get him results because he could only work a couple hours a month. Here’s another example. Guy, this one’s a really cool story. So he’s actually disabled and his goal before he worked with us was just to make a couple thousand extra dollars a month and also help people uh who are suffering from tinitus, right? So, he wanted to make a couple like 1 to2,000 extra dollars a month because he’s close to retirement and uh that would supplement his income in retirement and it would make a huge difference in his quality of life. So, like I said, he’s disabled. He has what’s known as tenitus, which is constant ringing in the ears and he has a very extreme version of this. Um, and uh this is something that a lot of veterans have. My dad has it as well. He’s a veteran. And it’s also very debilitating. And so, he made this channel where his goal was to just make a couple extra thousand a month in retirement. And that was his version of rich, right? So he made $1,500 a month with less than 500 subscribers, $446 to be exact. And this was a brand deal for $1,500 a month. Now, he’s getting close to about 10,000 subscribers. So, he’s crushing it now. But before he even got to 500 subscribers, never mind a,000, he was making money just from sponsorships alone. So, if you don’t think you can get sponsorships with a small channel, you can. And this was his actual brand deal, which is an ongoing sponsorship for $1,500 a month. Now, like I said, he’s making a lot more than this now, but the point is he met his goal before he even got to 500 subscribers, never mind a,000. He met his goal of $1,500 a month. So, one simple rule, guys, to make this happen, start simple and scale fast. You do not need to show your face all the time if you don’t want to. A fancy camera, fancy editing, a million-doll studio, high production quality, top tier video editing skills, and you definitely do not need to make highly entertaining content. Here’s what you do need, and these are the most important things by far. Viral video ideas. Okay, this is the this is the most important thing after dialing in your niche. Then you need t and by the way, when I say viral video ideas, I don’t mean getting lots of views. I mean getting lots of the right views, just to be clear, right? Um, then you need titles and thumbnails to get clicks. Then you need an effective intro for video retention. And then you need to just deliver value to your audience. That’s a lot easier to do than you think. Now, let’s talk about the most important out of all those things, and that is the viral video ideas. So, I got this from Carl Icon. He’s in the finance industry, and basically, he would find businesses that were making a ton of money despite being ran terribly. And I took that idea from the finance industry because I think some of the smartest people in the world work in finance. And I applied it to YouTube. So, I was the first person to ever do this. And so, what I did is I found YouTube videos that had a lot of views despite not having that many subscribers. That’s important. It’s important that they don’t have that many subscribers because if they have a big channel and they have a big audience, they’re going to watch just about anything that they put out, right? So, you find videos that have a lot of views despite coming from a small channel and despite the video itself being either mediocre or preferably bad. Okay, so just as an example, this guy right here, you can see his face is blurry. The door is in better focus in the background than his face is. His audio in this video is really bad. It sounded like it was recorded with a potato. Quite bad. and he was drunkenly ranting about college degrees while drinking beers for 25 minutes. Now, this is coffee, not a beer, but he was drunkenly ranting about college degrees while drinking beers for about 25 minutes, right? So, objectively kind of a bad video, right? And yet, he still got 760,000 views despite the fact that it came from a tiny channel of 10,000 subscribers. Okay? And this was the thumbnail, by the way, right here. Um, and then what you do is you steal the idea of the video and you make a better version of the video. So, the most worthless college majors. You could change the keyword a little bit or just keep the same keyword and bang, the most useless degrees. Boom. Right? That’s what I did. The point is, you just keep the title very similar. You change it slightly, make a better video, and boom, that’s what happens. So, I made a better video with almost the same title, right? The most useless degrees versus the most worthless college majors. Very similar. and I made a better thumbnail, a better video, and it blew up and got a million views. So, this is what I’ve been doing for the last 6 years now, guys. This is my secret. The icon method is the most powerful way to do it. Now, there’s a bit more to it, but that is the gist. So, once you get these down and you join our program, finding video ideas will never be an issue for you ever again. And once you get this down, uh giving the value, quite literally, uh your videos will do all the work for you. Now, let’s talk about what it takes for you to be a part of this YouTube gold mine with no daily uploads if you don’t want to, no complicated editing, uh, without having to show your face all the time, no expensive gear or software, no burnout or guesswork, no algorithm chasing, no spending months without monetization. Instead, you’ll get an ondemand content plan tailored to you, a hybrid model that works with or without your face, proven video templates, plus AI assisted scripts, automated systems for publishing and repurposing, one day per month content workflow, scalable monetization from day one, and top tier coaching behind sevenigure YouTube brands. Introducing the content growth engine. This is the easiest and fastest way to grow a cash printing YouTube channel, even if you’re not an influencer. So, click the link in the chat to get access to this early because there’s a few bonuses that we’re only giving uh to people that get this early access to and you’ll have a higher chance of getting the bonuses if you actually book a call uh now. Or you can type in go.sh.com/coaching, scan the QR code with your phone. So, here’s what you get access to inside of CGE. And by the way, guys, we are going to go over all these bonuses here. You’ll get all these when you join the program, but some of them you don’t even need to join the program to get. And by the way, who is booking a call right now? Go ahead and comment in the chat if you’re booking a call because we have a special bonus for you. First, we’re going to help you pick a profitable niche. So, we have a bunch of YouTube coaches with 100K subscriber plaques, the absolute best of the best that will help you find and pick the best niche. And that niche will be in between being the most profitable one where it’s sustainable, it’s profitable, and also something that you’re passionate about. Next is the mindset section. So, you might be having a hard time starting even though you just have to make videos consistently to be successful on YouTube. And I get it. It sounds easy, but it’s hard to put your mind into making videos or having success on YouTube. And you probably would have started YouTube or you would have had success on YouTube already if it was that easy, right? Even business owners face mindset issues. And this module helps with that. This helps remove all the overthinking, all the imposttor syndrome and it helps you take action fast. And this is actually when I ask people, these first two are usually their favorite modules. the niche selection. People are just obsessed with this. And then also the mindset section. And even though a lot of people uh don’t really think that they need the core foundations, another thing that I’ll say about this is it’s going to help you understand that if you follow our system, success is inevitable. Right? So if you follow the system, you’ll understand when you go through this on a deep, logical, emotional, almost on a spiritual level that if you follow the system, success is inevitable. For some people, like my brother, it was his very first video that he posted. For some people it takes 5, 10, 50, 20 uh 20 plus videos, right? But if you follow the system, success is inevitable and you will understand that on a logical level uh when you go through this module. Number three, the content genesis system. This shows you how to find viral video ideas in your niche that will have a higher chance of getting views and going viral. And in my opinion, this is my favorite module because I think this is the most valuable one out of all of them. This is where the secret is right here, finding the right video ideas. The next is the holy trifecta where we go over how you can make your thumbnail, title, and intro to package the viral video idea to have the highest chances of success for your video to get views. So, all three need to be good and you want to make sure that they’re congruent as well. Next is the script writing alchemy system where we help you write scripts with the help of AI to get your writing time down to less than 1 hour per video or in many cases way less than that. So, just as an example, my brother who got his video to 800,000 views only spent about 15 minutes on the script. In fact, it was less than 15 minutes and we show you uh that exact same system exactly how to do that. Next is the viral video creation system where we actually turn things into a system. And this is what makes it possible to only work one or two hours a week on your YouTube channel and in some cases if you’re a very busy business owner, zero hours a week or a couple hours a month. And this is done with systems and our own in-house AI that we only allow our clients to use. So, the niche validator that we’re going to be dropping here in a minute is just a fraction of a sample, just a taste of the power of the AI systems that we give to our clients. And we have systems for every problem that you can imagine on YouTube. And lastly is the cash code system. So, this is where we actually make money out of the views that you’re getting, even if you’re not getting a lot of views. And it’s very, very important that you’re actually monetizing correctly. Um, I mean, cuz if if you’re getting a lot of views, but you’re not monetizing correctly, what’s the point, right? And you’re just you’re just basically wasting potential there. And that is just a taste of what’s inside of the community. So you don’t just get one or two tools, you get the entire arsenal. Custom GPTs, Claude skills, all built for one thing, growing and monetizing your channel. And our clients are getting the updates in real time and they are loving it. And the tools that we don’t build ourselves, we tell you exactly which ones are worth your time. Gemini, Descript, Pixels, and much more. So whether you run Chad GPT or Cloud, there’s a tool sitting there ready for you. No guessing, no piecing it together yourself. This is just a taste of what’s waiting inside. Plus, you get one-on-one coaching calls and a dedicated client success manager, one-on-one dedicated chat support with all of our coaches, multiple weekly group coaching sessions, access to an exclusive group of hybrid personal brand YouTubers, access to the most powerful content creation AI systems on Earth. And this is just a peak inside of our private community. Real wins coming in every single day. Uh, one member just hit 10,000 subscribers and 1 million views, grew 5x in a few months. Another one finally uh landed their first 10 leads straight from YouTube. Another one just closed a $75,000 year contract inbound straight from the platform. Someone else made their first $10,000 from YouTube. Someone else 4xed their subscriber count in a single month. Another one crossed 5,000 subscribers. Another one got 39,600 views on a channel uh with just uh uh just a very small channel right off the bat. And this isn’t a course that you buy and forget about. This is a community of people winning together every single day. And these are just a few, right? This is what our group looks like on any given day. And this is the exact system that’s responsible for 0 to 10K in just 18 days. Here’s an example, bro. I just hit my first 10K within 18 days of launch. I don’t even have 1K subs yet. This is nuts. Thank you, man. This is uh this is also the system that’s responsible for these results as well. So, you’ll notice this one right here. Um there’s usually a shaded graph right here. Right? So,

    uh this is what it typically looks like. You have this shaded graph, right? So, right here, there’s no shaded graph. And this is what was funny is like I looked in there uh my client account and I noticed, hey, there’s no shaded graph. What’s going on here? Right? And what I realized after looking at it for a little bit is there actually is a shaded graph. It just is so close to the bottom that you can’t even see it, right? And the reason for that is cuz this client had been posting for over 5 years on YouTube and never had a single video pop off and get more than 100,000 views. In fact, I think their best video was maybe like 20,000 views. And most of them were getting like, you know, 500 views, a thousand views or even less, right? And their very first video with us popped off and got over 180,000 views, right? This client right here, uh, almost immediately after starting, you can see 1,456% almost immediately after starting um, uh, with us, they immediately got to, you know, 8,000 subscribers and making over $900 a month just from AdSense alone. And of course, they’re making a lot more money from from other things outside of AdSense. This client right here is wants to remain anonymous, but they are a category king. So, they are literally number one in their niche and this is a very competitive niche. In fact, it’s an exceptionally competitive niche. Um, but you know, a lot of our clients, they want to remain anonymous. I respect that. Uh, but we have a ton of category kings and category queens. We have people who are literally number one uh in many, many different niches out there. Um, and these are very competitive niches. Of course, we have people that are number one in like micro niches, but we have a lot of people that are number one in very competitive niches. Um, this person right here booked their first five calls, five sales calls ever from YouTube, and they closed 80% of the calls, which if you’ve never uh if you ever done sales before, you know that when you first start, you’re probably closing like maybe 10 or 20% if you’re lucky. And uh they closed 80%, which is pretty awesome right off the bat. And that’s because YouTube was sending them leads where they were basically just like a cashier. they they didn’t really need that much skill in order to to make the sale because they were so hot coming from YouTube. Here’s another one. Bill uh he transformed his YouTube channel’s impact among 177k subs and now he’s making over 30k plus per month at the time of this testimonial. And basically he said that Shane helped me with his keyword research, titles, and thumbnails, as well as turning my YouTube channel into a business. So he turned his YouTube channel from a liability, sucking up all of his time to a business that works for him while having a full-time job. Shawn was stuck making about 30,000 a month and he scaled all the way up to over 500,000 a month. So he said Shane knows what he’s doing. He’s not another fake guru. His program goes beyond just tactics, teaching you how to build a personal brand and master the back-end systems that actually drive revenue. Next is Cheryl and she helps people through spiritual awakenings. And before joining us, she was stuck under 50 subscribers for years with a great message but no strategy. We gave her the system, the content strategy, the title and thumbnail frameworks, and the hands-on coaching. And she immediately grew to 9,000 plus subscribers and got monetized in months. One video hit over 128,000 views, and now she’s landing brand deals and making money. So, this is what happens when you stop guessing and start following our system. Uh, just like Jyn here, she’s a healthcare professional who recently joined our program. And before joining us, she was a complete beginner. No idea what to make, no experience whatsoever. But in her own words, she said, “I hadn’t dipped my toe into YouTube.” And now she has 22,000 subscribers. Her channel got 2.4 million views already. And two of her videos already went over 500,000 views. So these are numbers that most creators chase for years. And she built it all on what uh she already knew, which is healthcare navigation. Um, and this is what she already talks about on a day-to-day basis to her clients is how to navigate the US healthcare system. So again, another example of stuff that’s very simple to her, but it’s very valuable to other people. And so if you’re a health care professional, this could be for you. But also, if you’re just a professional in general that just gives advice to people on random stuff all day long, you can easily just give advice online and and make good money from that. So this is a perfect example of that. So this is what happens when you follow the system and she’s making a full-time income from this as well. So I know all kinds of different people who work in the YouTube industry and basically I know all the different coaches, the consultants, the agencies, etc. And I’ll kind of tell you how this industry works, right? Usually the highest paid people, the best of the best work with big corporations, right? And so they’re going to be doing like seven figure contracts a year working with these big companies. And in many cases working with these big companies, it’s at least a six-figure contract. Right? Now, the second highest tier of what you can offer is probably what’s called a build and release offer. Now, I have some friends that do this as well, and basically like one of the very few people that are actually really good on YouTube besides myself that really knows uh what they’re doing, right? and they charge $300,000 to do a build and release offer. And this is basically where they work with like seven, eight, nine figure companies and they help build out their YouTube channel for the first 3 to 6 months. They hire everybody for the channel. They build it out. Uh they build out all the systems, the SOPs, everything. They figure out exactly how the channel works and then they get it working and then they release it to them once everything is working and they’ve hired the team out to them. And they usually charge $300,000 to do that. Now, I myself have attended four masterminds that are $50,000. Last year I was in two. This year I’m in another two and these are also extremely valuable and I learn a ton of stuff from these masterminds and I pass it down to you guys. So there’s lots of YouTube masterminds out there that are like $50,000 and it would easily cost you 35,000 mistakes if you were to try to do it on your own. And 25,000 is more than a fair investment to make to even get one of the knowledge contained in the content growth engine. But a special offer only for this workshop when you book a call within the next 24 hours. We’re going to be offering something that we’ve never offered before. We’re going to talk about some bonuses that we’re giving out. And by the way, go to go.shinhome.com/coaching. Click the link in the chat or you can scan this QR code right here. Bonus one, this is a big one. You get a one-on-one niche uh YouTube niche success call with me personally. Now, let me tell you why this matters. When I was starting out, I had a mentor named Sam. He was doing YouTube for his wedding photography business. And Sam showed me how to actually make money on YouTube, even with a small channel. And that changed everything for me. That is when I started earning big. Not because I got lucky, but because someone who already figured it out showed me the ropes. And that one relationship changed the entire direction of my channel. And that is exactly what this call is. Everything that I have learned building a channel to 1.5 million subscribers and over 1 million in revenue applied directly to your niche, your channel, and your situation. And this is worth $12,000 easily because I do pre-work, I do the call itself, and then I do postwork, and I follow up after the call, right? But this is only for five of the first people who sign up within the next 24 hours. So go to go.shanehomus.com/coaching. Scan that QR code or click the link in the chat. And this is what the actual coaching looks like, right? And I can already see people signing up as I’m talking by the way. And we almost always run out of spots for this. We’re always over subscribed. Uh but I can um basically this is what the coaching looks like. So go to go.shenh.com/coaching, scan that QR code or click the link in the chat. Bonus two is the 30se secondond uh video idea generator. And this one is easily worth $7,500. Now, if you sat down to find winning ideas yourself, researching what’s working, checking view counts, studying channels, etc., etc., you’re looking at weeks of trial and error, and people still pick the wrong ideas.

    Hire someone to do it, a real content strategist who knows YouTube, you’re going to be paying $7,500 easily. So, we built a custom AI tool that finds proven video ideas for your niche in about 30 seconds. Now, this isn’t generic AI spitting out random titles. It’s built on the icon method. It finds what’s already working and it hands you a better version. The titles, the hooks, the angles, all of it. And you get it both ways, a chatbt version and a cloud skill as well. So, whatever AI you already use, you’re covered. And this is included as a bonus. So, go to go.chainhome.com/coaching, scan the QR code or click the link in the chat. Now, here’s what it actually looks like. And uh whether you use chat or cloud, we built it for both. So, you give it a video that’s already performing. It reverse engineers why it works. And then it hands you five high-converting titles and hooks for your channel. No guessing, no staring at a blank screen. The winning ideas are already out there. This tool just finds them for you. So go to go.shinhome.com/coaching, scan that QR code, or click the link in the chat. Bonus three is the winner thumbnail vault plus premium templates worth $10,000. So this is my personal collection of thumbnails that actually get clicks. Not generic templates. These are real thumbnails that have generated millions of views. and you get to see exactly what works. The colors, the faces, the text, the layout, all of it broken down. Most creators spend hours guessing what their thumbnail should look like. With this, you just model what’s already proven. If you hired a thumbnail consultant to put this together for you, you’re looking at $5 to $10,000 easily, right? That’s $60 to $120,000 a year. You get this as a bonus. So, go to go.shinhome.com/coaching. Scan the QR code or click the link in the chat. Uh this is what’s inside. You get the full guide, the psychology behind why certain thumbnails get clicks and others don’t, plus my personal library of top performing thumbnails, uh, ones that generated millions of views. And here are the actual templates, fully editable. You click file, make a copy, and it’s yours. And you see those annotations on the right. That is me breaking down exactly why each thumbnail works, where the face goes, um, how big the text is, what colors pop, etc., etc. So, you’re not just getting templates, you’re learning the framework so you can build your own. And there is a real psychology behind this because you don’t necessarily just want to get the most clicks. You want to get the most of the right clicks. So there’s certain things you might do on your thumbnail that get more clicks, but they get the wrong people attracted to your video, right? So there’s there’s more that to it than just get the click-through rate higher, right? And and we go over all of that here. So go to go.shenhome.com/coaching, scan the QR code or click the link in the chat. Bonus four is the tube tech stack. This is the best gear and tools to start on YouTube and it’s all under $500 and it’s valued at $3,997. Now, here’s why this one matters. One of the biggest excuses I hear is I don’t know what equipment to buy. So, people do uh one of two things, right? They buy nothing and they never start or they blow somewhere between $5 to $10,000 on gear that they don’t actually need. Both are going to kill your channel before it even begins, right? So, this stack fixes that. It’s the exact gear and tools that I recommended to start in scale and it’s at every every single level as well. A lot of it you probably already have on you right now, but for sure it’s all going to be under $500 at the absolute maximum. Okay, so to try to figure it out on your own and you’re, you know, easily going to spend like three, five, maybe $10,000 on stuff that you won’t even need and it won’t even move the needle and it’s also just going to you’re just going to waste hundreds of hours trying to set it up and use it properly as well. Okay, so it’s a huge pain in the butt. So, we’re going to help you get it right the first time. So, go to go.shenomomas.com/coaching. Scan the QR code or click the link in the chat. And look at what’s inside here. Uh, recording essentials, software stack, research and optimization tools, content resources, uh, complete starter setups, and the exact tools for making videos. Everything laid out. No guessing, no wasting money on the wrong stuff. This is the same gear uh, list that we give to our clients on day one. The stuff that actually matters, nothing extra. So, go to go.sh.com/coaching, com/coaching. Scan that QR code or click the link in the chat if you want. This bonus five is the Vibriter content creation AI Deluxe worth $10,000. This is the ultimate content creation tool. You tell it the goal of your video um to inform, to entertain, to sell, uh and it turns your spoken ideas into a polished, attentiongrabbing YouTube script. And um it captures your tone, your style, your voice. So it actually sounds like you. And just like the last one, you get it both ways. Both ChachiPT or Claude, whichever one you already use. We we recommend Claude. We like Claude better. Um, but you can use it for Chachi PT if you’d like. And if you hire a professional content team to do this, like a script writer, a content strategist, someone who understands YouTube, you’re paying 3 to5,000 a month minimum. That’s for part-time. Okay, minimum. Okay, so that’s, you know, $50,000 plus dollars a year. This does all of it in seconds. So go to go.shinhome.com/coaching, scan the QR code or click the link in the chat. And this is what it looks like. The same tool running in both chat and claude. It walks you through niche validation, your audience, your format preference, dialing in exactly who you are. Then you tell it the goal of your video and it writes the full script for you. A real YouTube script with hooks, structure, and a tone that matches your channel. So go to go.shenhum.com/coaching, scan the QR code or click the link in the chat. Bonus six is the secret niche vault with live updates. This is valued at $6,997. And this is the one that everyone asks me about, right? What niche should I start in? What’s making money right now? What’s still untapped? This vault answers all of it. It’s a curated list of profitable YouTube niches that we update live. So, you’re not looking at what worked 2 years ago. You’re seeing what’s working right now. Now, think about what this could, you know, would cost you on your own. Right? If you hired a market researcher to find profitable niches and keep tracking them live, you’re paying a full-time analyst easy 50 to 80,000 a year. and they still wouldn’t have the YouTube data that we have, right? So, you’re getting it all of it right here updated live, you know, in perpetuity um for for, you know, in perpetuity, right? So, go to go.shane.com/coaching, scan the QR code or click the link in the chat for that. Now, for those of you who stayed until the end, we made something special for you. This is the YouTube niche growth AI, and this one is different than all of the other bonuses. This is an AI tool that takes your niche and it maps out exactly how to make money from it. Not just AdSense. We’re talking affiliate deals, digital products, coaching offers, sponsorships, the full picture. Because here’s the thing that most people get wrong. They pick a niche and then they hope the money figures itself out later. That is backwards. This tool shows you the money map before you uh even record your first video. So, you know exactly what you’re building towards from day one. And like every tool we give you, you get it in both ChatgPBT and Claude, whatever you already use. Now, here’s the catch. This bonus is worth $12,000, and you get it just for showing up to the call that you booked. That’s it. You book the call, you show up, and you get it. So, go to go.sh.com/coaching. Scan that QR code or click the link in the chat. The second you show up to the call you booked, you get instant access on the spot. And whether you like Chatb2 or Claude, you can use this either way. This isn’t some watered down freebie. It’s the same tool that we use inside of the content growth engine and it is yours for life. So go to go.shinhome.com/coaching, scan that QR code or click the link in the chat. Bonus 8 is the 90day founders confidence guarantee. This one is priceless. Here’s how it works. You have 90 days, you follow the program, you do the work, you show up, and if it doesn’t work for you, you get your money back. This last month, we had less than a 1% refund rate. Okay? That’s how happy people are with the program. Um, plus we surveyed all of our clients inside the program. We asked them one question. Do you feel like you got an ROI from this? 91% of them said yes. So, I’m not asking you to trust me blindly. I’m asking you to test it and see for yourself. So, go to go.shome.com/coaching. Scan the QR code or click the link in the chat. So, let’s add this all up. Eight bonuses. Total value $62,497. Now, remember bonus one, the oneonone session with me personally. That is only for five of the first people who sign up today. Once the spots are gone, they’re gone. Okay. Bonus seven, uh, the YouTube niche growth AI. Uh, you only get that if you book a call and actually show up to it. That’s it. Everything else is included free when you join. Now, this workshop special is only available for the next 24 hours. And after that, these bonuses go away. So, this exact package at this exact price with all bonuses, you will not see it again. And let me clear something up really quick because I get this question every single time. The 24 hours is for booking the call, not for attending it. So, if you book right now and the next open salt on my calendar is 3 days from now or even next week, that’s totally fine. You are still locked in. You still get every single one of these bonuses. You just have to schedule the call within the next 24 hours. So, if you’ve been going back and forth on this one, now is the time to move. So, go to go.shenhome.com/coaching or scan the QR code right now. Book your free strategy call and we’ll figure out if we’re a good fit to work together or not. Worst case, you get on a call and you get some clarity on your niche and you walk away with a plan. No pressure, no hard sell, right? But if it’s the right fit, we go to work. So go to go.strainhome.com/coaching, scan that QR code or click the link in the chat. Now, one last thing, and this is important. Once you book, you’re going to get two emails. One from Calendarly and one from the consultant that you booked with. Both are titled CGE Masterclass Call. So check your inbox right now. If you don’t see them, look in your promotions, your spam, your junk, or your all mails folder. It’s called different things on different um emails, you know, whether it’s, you know, Google, Yahoo, uh Microsoft, etc., etc. Uh but basically all mail, promotions, etc. Um sometimes they hide in there instead of your main inbox. Those emails have your call details, so find them and open them. All right, awesome. So, let me go ahead and answer some questions now. Um so, somebody did ask about what the price is. So, I will go over the price one and only one time. We’re totally transparent about the pricing. Um, but but it is different for depending on what your needs are, right? So, we’ll I will go over this one time and one time only. And if if uh if you’re went to the bathroom or whatever and you ask in, I’m sorry. I’m just not going to go over it. You’ll just have to watch the replay. So, uh we always have a few people that apply to us that are in like bigger companies. They either own the bigger companies or they’re high up in bigger companies like a marketing manager or a CMO. and the you know these people are trying to get YouTube rolling. Okay. So uh for that type of job typically what that involves is us hiring a lot of people us consulting directly inside of the company us doing trainings in the company. Often times it’ll result in us you know implementing SOPs and and systems and processes inside of the company designing their AI systems in some cases. So that that is a lot of work from us. That’s a lot of like manual work from us and uh for that type of job typically we charge at least six figures for that. Okay. Um down from that is like six 7 8 figure companies. A lot of the time we have many of those probably about 20% of you watching are in that category. And uh with that type of company a lot of the time what they want us to do is they want us to hire at least one person for them like a video editor. um they want to um get a lot more done for you work. So a lot of the time they want us to just do the work for them. Um and uh they want us to help them build out their systems and their processes etc etc. And a lot of the time I’ll work directly with the team. So I might be working with the operations manager or the CMO or something like that. Um and yeah just just working directly with their team because the CEO is too busy. And uh yeah, so with that type of uh business, typically depending on their needs, we’re going to charge anywhere from about 12 to $60,000 over a six-month period. Um so that that’s for those types of businesses, that’s what we charge. Then for people who are just getting started, you’re trying to select your niche, you’re trying to get monetized, just getting started, um typically what we do is we charge about $9,800 for the entry- level coaching program. That’s one-on-one coaching. You also get the group coaching experience as well, so you go through it with a bunch of other people. Um, and it’s about $1,000 a month. You can even get a little bit less than $1,000 a month with uh payment plans, right? So, that is that is the pricing. Um, that’s kind of the flagship program that people start off with and then, you know, they’ll send to some of the other programs sometimes. Um, but yeah, that is the pricing and uh yeah, so so that’s that’s how much it costs and and we very likely will be increasing the prices soon. In fact, we increase the price on one of the um things that we do where we basically find video ideas for people. We increased that price by about $3,000 very recently. So yeah, that is the uh pricing on that one. So I answered that question one time. I won’t be answering it again. With that being said, let’s go ahead and take some questions. All right. So Jonathan, I have ideas. I have motivation. I have time. I need a place to live.

    I have the equipment, the base knowledge. And then s I think uh saying my first goal was 2k limited my eligibility in the first five spots. I couldn’t even register for the call when it rains it pours. Um I I love the uh Jonathan I love the the confidence my man. That’s awesome. Listen, if you can’t get started right now just enjoy the free training. So I I highly encourage you guys to check out Isaiah’s testimonial on my channel. So Isaiah is awesome. He’s a singing coach and um he was uh fired from his job and he was really struggling and he couldn’t afford to to work with us at first and um basically he just you know watched all my my live content, watched all my content both on my first channel and my second channel. I do have a second channel by the way. Um Shane Helmus the content growth engine. And the second channel usually is a little bit more I dive a little more deeply into the the business stuff um on the second channel. So you can check that out too. So he so he dived into my deep content. Um he attended all my live trainings. He downloaded all the resources that we made available to him and he was able to get to 20,000 a month just with the free stuff alone. Okay. So Isaiah is a perfect example of someone crushing it uh with that. And then of course he joined the program after he made 20,000. He was able to join the program. So Isaiah is like a perfect example of that, right? So highly highly recommend you check out his stuff. I totally understand if um if you uh uh can’t make it happen. With that being said, the reason that the system rejects people, like we listen, we we had people come in, we had people design the system. There’s nothing we could really change at this point. But the reason the system rejects people is is one of two reasons typically. Okay? The first one is if you say you can’t get started right away, it’s going to reject you because we only want to work with people who want to get started right away. If you want to get started like two or three months from now or 6 months from now, like uh it’s it’s going to reject you. The second reason it rejects you a lot of the time is um if you say that you have zero money to get started, right? Um it’s it’s probably going to reject you in that case as well. Okay? So do with that information what you will. Um maybe maybe you can sign up with it uh uh uh again if with that information. Um anyways uh I think we’re pretty close to running out. If you could uh send me the message on the dashboard if we’re close to running out. I appreciate that. Let me let me let me give me an update on that. Okay. Tim, how long? Okay. Got it. Got it. Six months. Tim.

    Okay. Ken, what do you think of reaction videos? Reaction videos can actually work for educational content. The whole thing with reaction videos, Ken, is you have to make them educational. So, most reaction videos by definition are entertaining, right? It’s just kind of drama, reaction, whatever. You have to do it in such a way where it’s educational. So, you can’t just be like, “Haha, that guy’s so funny. Look at this guy. He’s weird. Uh, look at this person. They’re strange.” Whatever. You have to make it educational. Okay? So, you can do the reaction videos, but make it educational where you’re actually solving people’s problems and helping them solve problems. And reaction videos, I think, are super underrated for uh education channels. Um, I I honestly think they’re super underrated, but they’re people if they try like they just do them wrong because they make them entertaining instead of educational. It can be entertaining and educational at the same time. Gregory, uh, please explain how AdSense and affiliate marketing sales works with YouTube channel. Yeah, AdSense are the ads that pop up on your channel and, uh, you get paid a certain percentage of money every single person that watches, right? So, yeah, that’s that’s how AdSense works. and then um by by YouTube. So you get 55% of the of the money. And then um affiliate marketing is uh let me see um affiliate marketing is where you put in a a product that you already know like uh yourself know and like yourself and you put it in your description, you mention it in your video and you’re like hey if you want this product check it out. Uh so as an example of that I could say you know Vid IQ for instance I like Vid IQ. I like one of10.com as well. Those are two tools I use. And I I forgot if I even have an affiliate link. May maybe I do, maybe I don’t. I usually just, you know, do it without the affiliate link. But uh Vid IQ and one of 10.com are two good ones I use. I could have put those in my description and then get uh affiliate income from those two. Um Omar, I thank you for this. Can you explain the 90-day guarantee in detail? I already explained it in detail. Um you do the work. If you don’t get results, um you can ask for your money back and we will we will give it back to you. We have very very few people who ask for their money back. Like I said, we had a 1% re uh refund rate. Just to put that in perspective, this industry typical refund rate is anywhere between 7 to 15%. And also to put in perspective the 91% uh of people that said that they felt like they got an ROI. uh in this industry less than 10% of people even finish the courses. Like people will buy courses and less than 10% of them finish the courses. So of course they’re not going to get results if they buy a course and then less than 10% even finish them. Right? So 91% of people being satisfied, feeling like they got an ROI is absurdly high. Absurdly high. Right? If you need to know more information on that, you can ask somebody on the call. Dennis, how do I make money with the newsletter I already have? Do you have? Um, I mean, there’s a lot of ways you can make money with the newsletter you already have. I mean, do you have do you have people following your newsletter? Like, do you have like a lot of followers on your newsletter? If so, one easy way would just be for you to recommend all the tools that you like using, right? Um, so if there’s tools related to your niche that you like using, whether it’s like physical objects or software or whatever, just uh sign up to the affiliate program for those tools and recommend them to your newsletter and I I bet you’ll make, you know, you’ll make some money doing that. I mean, that that’s that’s pretty obvious way. Um, yeah. So, anyways, guys, uh, go.shenhome.com/coaching. Scan that QR code, click the link in the chat. This is this is I mean, this one is about YouTube, though. It’s not really about newsletters. It’s about growing on YouTube. But yeah, newsletters are a great way. You can also send people from YouTube to to your newsletter. Um, which which is another great way of doing it, which is nice because then you own the audience a little bit more. We have over 100,000 people on our email list. Um, so, you know, it’s it’s definitely something we do. Charles,

    I’m interested in getting my wife into YouTube. She’s a native Japanese speaker and has a strong background in funu fun. uh thoughts. Yeah, I mean people are uh fascinated by Japan definitely. Um you there’s a lot of different niches that you could do there. Um and yeah, you know, obviously, you know, there there’s um the uh minimalist stuff, Marie Condo um stuff that that that’s that’s really big. people are kind of obsessed with uh how the Japanese use space efficiently and um there there’s there’s a lot of different niches there. Yeah. Like traveling to Japan obviously there’s a lot of different niches there. Um you know obviously without any any more context I can’t really um I I can’t really give you too many um examples there. That that’s that’s why you guys book a call so we can ask questions, get information, go back and forth, etc., etc. That’s the that’s that’s the idea there. But yeah, it sounds like definitely something that you guys could maybe do together. So, book a call. Gina, so is there no niche training specific direction for me to discover what my personal niche is? Is that free? I do not even currently have a mic for my computer, no YouTube channel yet, etc. We uh that is one of the things that we specialize in, Gina. I’d say that’s the thing that we’re most well known for, especially that um that flagship program is we’re most well known for helping people select their niche. Like that’s the number one value proposition is either helping people select their niche or people think that they have their niche and we help them dial it in because they think they have a niche, but in reality they’re just talking about a market, not a niche, right? And so they’re they’re not able to differentiate themselves from other people. We help them dial that in. So yeah, 100% we we can help you with that. Kelly, thanks so much for explaining, Shane. It must have been where I mentioned my less than 1,000 a month income potentially. Yeah, Kelly. Um, that that that’s that’s just in the system. We can’t really do it. And the thing is, will we change anything at this point? We’ll just mess up our data. So, K, I would like to get income with YouTube in the next 30 days. How can I make that happen? Um, yeah. I mean, uh, it’s it’s uh you you would if you absolutely 100% wanted to make sure that that happens, you’d probably want to do a 30-day challenge where you post a video every single day for 30 days. Um, but I I would want you to temper your expectations. It’s usually around like month 2 to 3 is when people start making money. YouTube is more of a long-term game, guys. Like, it’s it’s uh it grows over time, but it’s more of a long-term game. So, I’d like you to temper your expectations if possible. Uh just being realistic. Ameiliano,

    my niche, restaurant owner, over two years sober, iron man in training, a dad of two, building content around combining all three, showing how discipline and recovery, business, and endurance feed each other. sober dad doing the hardest things at the same time. That okay, loved. I love all that stuff, Ameliano. That’s great. With that being said, that is definitely not a niche. That is definitely not a niche. You you need a lot of help with with your niche. That is that is not a niche. Those are characteristics of you and your personality. That is not your niche. So, just as an example, I like history. I like animals. I like traveling, you know, um, and I like coffee, right? Those things are all characteristics of my personality. None of those are my niche, right? So, you don’t get these two things mixed up. You can integrate those things into your content. Integrates characteristics of your personality. You guys notice that in my videos a lot of the time I’ll, you know, so cheers the like button and I drink coffee right at the beginning, right? That’s me integrating my uh you know love for coffee into my videos, right? Um I I share uh B-roll sometimes of me traveling. I talked about how I’m in Tokyo right now. That is me integrating um my love for traveling into my content, right? Uh but I’m not making the traveling my niche. The traveling is not my niche. Okay, that you really need to understand these things. This is very important. You need to have a very clear value proposition for the value that you are going to give the other person, right? And uh that is what the niche hypothesis statement is all about. Who are you helping? What is the outcome you’re helping them get or what what is the problem you’re helping them solve? Right? That’s why you need a niche hypothesis statement. It’s so important that you have that because all this other stuff will just confuse you and it’ll confuse your audience. Okay. Lynn, uh can you say more again about the personal call with you? Yeah. So, it’s for five of the first people who sign up. So, it’s it is randomized, but the sooner you sign up, the higher the chance of you getting that call. So, it’s for five of the first people who sign up. Um, and so, yeah, go.Um.com/coaching, scan that QR code, click the link in the chat. Um, if you’re seeing this right now, you’re still super early and you still have a great chance of landing it. Um, and so, yeah, I would highly recommend uh booking that call. Okay, this needs to be charged this at 5%. Um, so uh let’s see.

    Awesome. Lelay booked. Good stuff. Uh, who else booked? Comment in the chat if you booked. Shanden, I have been a software engineer and can only teach software development, but I don’t enjoy that. How should a person like me find the right niche? I’ve been a software engineer and can only teach software development, but I don’t enjoy that. How should a person like me find the right niche? Well, do you enjoy helping other people, Shandan? Do you enjoy helping other people reach their goals?

    So, maybe you don’t enjoy software development, but you do enjoy helping your friends or co-workers get promotions so they can make more money, right? or or you enjoy um navigating the corporate system so that you can you know make more money from your company or something like that or get the most get the most out of uh your career you know that kind of thing right so uh of course uh just just if you don’t enjoy the actual subject itself that’s fine but maybe you can help other people um get into it that do enjoy the subject right or or something like that so yeah there there’s a lot there’s a lot obviously there’s a lot to go there uh Shanden but you know We again, we’d have to go back and forth, which is why we have you guys book the calls. And people do dial in their niche a lot of the time on those calls. So the the calls can be super good and people do dial in their niche a lot of the time on those calls. Um, awesome. So, uh, James question, I’m a very similar spot as Josh was. Lots of knowledge in my domain domain, but I don’t know where I should start. um if the goal is to help people be successful or educate people and companies in the niche uh it it is cyber security focused but there’s nothing out there anywhere about how to be successful in the space that is that’s the perfect example James of of why you should start a channel like that right so that’s that’s exactly what Josh and so many other people that I’ve worked with like think about how many careers careers and subcareers there are out there are probably millions of careers out there and and subcareers, right? Like careers within careers. Just as an example, how many different types of pharmacists do you think there got there are, guys? How many different types of pharmacists? You probably think there’s like two, right? Hospital pharmacists and and retail pharmacists, right? There’s actually over 50. There’s over 50 different types of pharmacists alone. Okay, that’s just pharmacist. Okay. So, when I say there’s millions of careers and subcareers out there, there literally is like millions of careers and subcareers. So, um and and think about all the different careers and subcareers and then there’s people that need to help other people get into those cuz there’s really just no one out there. And there’s stuff that when you get into the career, it’s so obvious to you that you need that thing, right? like whether it’s a skill that you need to learn or a certification that you need to get or uh you know people that you could network with like an organization that you could join that’s going to make super easy for you to get a job etc etc. Once you’re already in the career, it’s super easy for you to know how to get into the career. But that’s the catch22 situation is you had to get into the career to know how it’s easy to get into the career, right? And so if you had a time machine and you could go back to the younger version of yourself and tell that person exactly how to get into that career, how much easier would it be for you to get in? Probably significantly easier. You probably would have made way more money because you would have gotten in earlier. You might have even gotten a higher salary right off the bat as well. um you know how much time, effort, and money would you have saved yourself if you had a time machine like that? Probably a lot. If that is the case, then you can save other people a massive amount of time, effort, and money as well. And they will they will pay you in in turn for that. And it makes a lot of sense because they pay you, you know, like $1,000 or something. And you help them make a job that’s going to make them millions of dollars in their lifetime of extra income, right? So, it’s an absolute no-brainer for them to pay you. It’s a totally a total no-brainer value proposition, right? So, I’ve had probably 50 plus clients at this point, maybe even higher than that, might even be over 100 plus that have done something similar to that in various random different careers. They help people get into a bunch of different random little careers, right? So, that’s one of my favorite niches to help people get into. Um, so yeah. Yeah, it’s it’s really good opportunity. It is a bit boring, right? It is a bit boring, you know? It’s like you’re helping people get into, you know, careers that sometimes it’s it’s boring. You’re you’re helping people with the same resumes over and over again, but there’s billions in the boring. That’s what they say. James, I have an animal channel and thank you. What is the uh best uh solution for opening the niche to all of my 76 years of working uh many different skills. That’s awesome, James. Um yeah, so there there’s a lot of different directions you could go with that. Um, you just got to make it educational. That’s that’s the biggest thing. If it is an entertainment channel where you’re just showing stuff, I we typically don’t work with entertainment channels, but as long as it’s educational where you’re helping people solve problems, um, we can definitely uh help you with that. So, yeah, that’s that’s why you’d book a call. We can help you dial that stuff in. Obviously, I don’t have enough information to to help you with your niche uh with just that little bit you gave me, but um, yeah, that’s what we help people with. Tyler, realistic timeline to hit monetization requirements from zero to 1K. Yeah, I mean, my brother did it in less than a month. I would say the average person goes, you know, starts making good money within like 2 to 3 months. That’s that’s that’s typical for the average person. And a lot of that just has to do with them not getting started right away. Um, but after they get started, a lot of the time it is within like one one month or so. But a lot of people just like delay getting started and we we do everything we can to get them started. But um yeah, Gawker Claude link is not working. Make sure you’re signed into Claude and or ChatgBT before you click on the link. K. Would it be possible to talk after the meeting? It would not be possible. Okay. Nope. I am in Tokyo. I’m on vacation and I am going to go enjoy myself after this. Frank, what about music channels using a mix, but you can talk to uh my team, which is what we’re allowing you to do with the with the calls. Um and yeah, guys, um go.shane. shanehome.com/coaching. Scan that QR code, click the link in the chat. We did run out of slots, but we just opened up a few more slots. So, we have it looks like we just opened up 11 slots. So, we have exactly 11 calls left. Um, so those are going to run out here in a minute and then I’m going to jump off. So, definitely uh go to go.n.com/coaching, scan that QR code, uh, click the link in the chat cuz those are going to be running out here very, very quickly and I’m going to jump off. Okay. Um, and by the way guys, just just to be clear, I I you know, I say this and a lot of people don’t believe me. We only accept like less than 18% of people who apply. We accept. Uh, additionally, um, we we can only take on a limited amount of people at a time, right? So, this is a intensive one-on-one coaching program. Uh, we hire the best of the best people. They’re hard to find. Uh, we pay them a lot of money. It’s very expensive to run a coaching program like this. We can only take on a few people at a time, but that’s how we get people great results, right? So, uh yeah. Um that’s that’s why we have the best results in the industry is cuz we keep our standards so high both internally as well as the people that we take on as well. So, uh if we don’t if we think we can get results for you, we’ll give you an offer. If we if we don’t think we can get results for you, it would be very difficult for us to get results for you, then we won’t give you an offer. Okay. Um, Vicram, do I have an h do I have to knowledgeable about my niche? Yeah, you have to you have to know stuff about your niche. You don’t necessarily have to be an expert. I think a lot of people are actually experts and they don’t even realize they’re experts. You know, if you do a job, for instance, 8 hours a day and you’ve done it for like a year, you are an expert on that job. Like whether you realize you’re an expert or not, you know, you might compare yourself to someone who’s even better, but that doesn’t mean that you’re not an expert. That just means that they’re a better expert, right? Um, so somebody who is in the NBA would probably compare themsel to LeBron James and be like, “Oh, I suck at basketball.” Right? But in reality, they’re actually way better than 99.99999% of people. They’re just not better than LeBron James. Right? So, okay. Um,

    Suhib, hello there. Ginger, can you explain what the dollar I paid before this call began, please? What? You shouldn’t have paid anything. This is totally free. Are you talking about the VIP session? Please read your emails, Ginger. Read your emails. Okay, we explain in great detail about the VIP session. It is going to be Tuesday night at 6:00 p.m. Eastern Standard Time. Okay, that is the VIP session. Tuesday night, 6:00 p.m. Eastern Standard Time. Okay, if you signed up for the VIP session, read your email. If you paid the $47 and you signed up for the VIP session, read your email. Okay, very important that you do that. You’ll know the details of it, okay? It’s it’s on the page. After you buy, we put it on that page. Then we send you multiple emails telling you exactly what to do, right? So, you need to read your emails and and you’ll know exactly what to do. All right, Frank. Awesome. Okay, Greg, how do you run commercial ads during your broadcast? How much are you paid when a click results in a purchase? Yeah, it it’s it’s not really like how much you’re paid when a click results in a purchase. Um, you’re talking of uh the Yeah, they don’t really track that. So, uh they you get paid in the basically money per 1,000 views or RPM. And it depends on the niche, but we make about $20 RPM. So, we make about $20 per 1,000 views just from the ads that pop up on our channel. But that’s just a tiny fraction of the money you can make. So, I think this last month we made about 33,000 from um just the ads that pop up on our channel, but that’s just a tiny fraction of the money that you can make. Okay, Gella, um will you be sending the chat and Claude link in an email? No, we won’t. No, it’s only on on this call. Yep. So, just scroll up and scroll down. James, is the VIP call this week as well? Yep. It’ll be Tuesday night at 600 PM Eastern Standard Time. Daxton, is making simple explainer videos about personal finance for beginners a good niche to start? Yeah, could be good. But you need to get more specific than that, right? Like a million people out there are making personal finance videos for beginners. Like what makes you different? Like that that’s what the niche hypothesis statement is all about. Like you can’t just make personal finance videos for beginners, right? What what specifically are you going to talk about? What makes you different? Kelly, I finally been accepted. Just got to book now. Awesome, Kelly. Super happy for you. Good stuff. Great info. Need to run for dinner. Awesome, Tiffany. Good stuff. Okay. Um, guys, I’m going to stay for a few more minutes. All right, we saw a few more people tried to sign up here. Um, so I’m going to stay for a few more minutes. So, again, go.shenhome.com/coaching. Scan that QR code. Click the link in the chat. All right. So, I saw a few more people tried to sign up and um yeah, we’ll I’ll stay for a few more minutes until we fill those slots out and then I’m going to I’m going to head out. Vlad, I want to make food review videos in Japan. Is this a viable path? Yeah, that could be good. Yeah, definitely. There’s a lot of opportunity for review videos. Uh food reviews specifically. Yeah, there there’s that that’s a great niche. It is educational because you’re reviewing stuff, right? You’re you’re reviewing it and seeing if it’s good or bad. So yeah, it’s good. Um, Charles was thinking material for the Japanese speaking market. Fenche uh instruction material for the J. Okay. Material like as in content content for the Japanese speaking market. Fenue instruction could be good. Yeah. I mean the Japanese market has a lot of money. They have a lot of disposable income. And I’ve seen a lot of people, Charles, actually to to be honest, Charles, I we haven’t had a client in the Japanese market yet, but we have had clients in uh Portuguese, uh Spanish, both Spain and Mexico, uh German, Netherlands, so Dutch, uh French. We’ve had a lot of success in the French market. French market is killer. Um, I think I’m forgetting a few. Oh, yeah. Arabic. Arabic. And I think I’m probably forgetting one or two, but um, we haven’t had anybody in the Japanese market, but I don’t see any reason why it wouldn’t work. [ __ ] Japanese market like definitely they have a lot of disposable income. Uh, I I don’t see any reason why it wouldn’t work. So, yeah. I mean, yeah, you and usually what what’ll happen is, you know, pe what’ll happen is like if you use the the advanced concepts that we talk about that work in the English market, it works like crazy in other markets. So, yeah, I I I have no I see no reason why that wouldn’t work. Tamaka, I’m fascinated by the number of different drinks you are having now into the bathroom. Yeah, Coke Zero. Yeah, I’m drinking some Coke Zero, coffee, water, etc. Yeah, it’s a good thing that I don’t um respond. You know, I know some people have to pee a lot. It’s a good thing I don’t that that would be really tough for me to do these uh these lives. I’m I’m totally fine now. Um can I have an existing channel which focuses on visiting famous graves? I’m a cemetery expert and also in preservation. Should I add that to existing channel or launch new one? Yeah, I think you should add it to your existing channel for sure, Ken. Definitely add it to your existing channel. 99.9% of the time when people ask me this question, guys, I just tell them add it to your existing channel. The only exceptions are if you have a massive channel already and you want to start a second channel that that goes more niche. That is the only exception. Okay, only exception. If you already have an existing channel, just make more content on that channel, right? Um it’s in 99.9% of cases. Yeah, definitely. If you guys like when I first started, guys, I was making you guys, you know, I I I I made some stuff on random stuff when I first started and I just kept it on there. Um, awesome. Thank you for sharing all this information. Have a good day, night. Have a good one, Felix. Good night. What’s a good starting prompt for the niche generator? Just talk to it. It tells you what to do. Kelly, uh, and also when I say talk to it, I mean literally talk to it. Try to talk to it with voice command. It tells you what to do. Kelly, that’s so good to hear. Awesome. Kelly, good stuff. Gina, thank you so much, Aaron. Thank you, Shane, for answering right now. All good. You got it. My pleasure. Tamaka, appreciate the info, Shane. Looking forward to the call. Awesome. Tamica, appreciate you. Latic

    Licia Lisha, my daughter is a drummer, percussionist. She does private lesson lessons and teaches college and homeschool students. Would this be a good niche for her to do lessons and teaching techniques? Um, yeah, absolutely. Yeah, teaching that kind of thing. There’s people crushing it, teaching guitar, all kinds of different instruments. Absolutely, you could definitely do that. um that depending on the instrument you’re teaching, you might um some of them are a bit more popular than others. So, some of them you might have to niche down a little bit more, right?

    But yeah, uh private lessons, teaches college, homeschool students. Would this be a good niche for her to do lessons and teaching? Yeah. William, uh with respect and appreciation for what you do, your brother’s story was inspirational to me. I’m in the building tools shared tonight until I can afford the next one. Are we able to watch this again? Yeah, absolutely. Yeah. $47 for the uh VIP um session. That is on Tuesday night at 6 PM Eastern Standard Time. Okay. Tuesday night, 600 p.m. Eastern Standard Time. So, I’ll see you then for the VIP session. Quinton, yeah, VIP session Tuesday night, 600 p.m. Eastern Standard Time. Hopefully, I don’t have to repeat this too many times. Uh,

    Aaron, it is not tomorrow night. It is Tuesday night at 6:00 p.m. Eastern Standard Time.

    Okay. So, would it help to upload my spine exercises to strengthen my muscles every day and do exercises for strengthen my muscles because I got bad posture from truck driving for 8 years and can’t sit? I think that’s a phenomenal niche actually, Kay. Just like the whole niche could just be about improving your posture. Yeah. Yeah, that could be that’s a phenomenal niche. Yeah. Um the whole niche could just be about improving your posture. I think I think that’s something that people would love to uh make more or see more content on. Um Mity, how do we use affiliate marketing? Do we find the item we are recommending and then sign up somewhere that sells it? Yeah. Uh there’s many different ways. There’s affiliate marketing websites. Share a sale is one of them. uh Clickfunnels or not Click Funnels. Uh uh shoot, what’s it called? Oh man, forgot. Yeah, share share a sale is one of them. Impact is another one. Um you also one of my favorite ways is just to go to the website, scroll to the bottom of the website and look for partner, affiliate, sponsorship, etc. That kind of thing. And uh usually that’s where you can sign up to become an affiliate for them. Gregory, create a vlog about travel focusing on rare animals. Uh spec a species with coffee affiliate ad. Uh take photos and make t-shirts and souvenir products for sale through your channel. Just an idea. Oh yeah. Yeah. Thanks Craig. Appreciate it. Thanks. Um awesome. Chris booked. K booked. James booked Corey Cat Kimberly Leticia Ginger David Phillip Mallerie. Awesome. Carl, Ralph, Buck, Jessica, Khalani, Latic, Latricia, Latricia, N, uh, Robert, uh, Gregory, John. Um, awesome. All of you booked. Good stuff. Chris, my YouTube channel is about discussing, analyzing nostalgic millennial movies. By the way, guys, I think I have to leave here in a few minutes. Yeah, got to leave here in a few minutes, guys. Go. Scan that QR code. Click the link in the chat. Um,

    okay. Uh, okay. My YouTube channel is about discussing, analyzing nostalgic millennial movies, TV, video games, and culture. Is there a way to turn this into solving a problem?

    It’s a good question. Obviously, you could talk about how to make those types of that type of content. So, you could definitely talk about that. Um, you could also talk about the sociological effects of content. Both how society affects the content, but also how content affects the society. You could talk about that. That could be uh uh educational. Um,

    yeah, there there could be some ways. It’s um

    there could be some ways to to make that into solving a problem. But um

    also also just like the the business of media in general. I would say like the business of media like how the actual business of media works. So that I would I would be interested in the economics behind like different media. So for instance like Friends I think is the highest earning TV show of all time. uh from the research that I did and they they made money from uh a lot of like royalties and stuff like that. And why why was it such a high earning TV show? I think that’s kind of interesting. It’s it’s very uh serialized. It’s very nostalgic. Um people can watch it at any time. They can watch it multiple times. Um it’s kind of addictive to watch it. Um there there’s a lot of things that make it such a successful show. Vicram, will specific problems I have be a niche? Yes, a lot of the time the problems that you’ve had in your life are end up being your niche. Yeah, like when life gives you lemons, that’s you can actually make it into lemonade. That a lot of people I’d say like over 50% of uh clients that that’s that’s actually what ends up being their niche is problems that they’ve had. Okay, awesome guys. Like I said, um hey, go.coaching. Scan that QR code, click the link in the chat, guys. Um, also if you’re driving or you’re just busy for now for whatever reason, go ahead and just screenshot this and you can have it for later. Or, uh, even better yet, you can, um, go ahead and just click on this link. I’m going to put the link in the chat right here. Okay? So, uh, just just save that link. So, copy and paste that link. Additionally, guys, um, there are some thank you page. Uh, these are the thank you pages after your call. So, I’m going to drop these in as well. So, let me just click on these really quick. Um, so I highly recommend, okay, the thank you page is going to look like either look like this or it’s going to look like this. Okay, and I highly recommend you follow the instructions. This video is only 28 seconds. You need to watch the video, okay? And then you follow the instructions. It’s very important you follow these instructions. If we see, we can see, by the way, if you if you follow the instructions or not. If you don’t, if you don’t watch the video, if you don’t actually do the things we tell you to do, there’s a very low chance that we’re going to accept you into the program. And that’s just simply because if you can’t follow basic instructions, then there’s just no way we can get you results. Okay? So, make sure you follow basic instructions. Uh, watch this video. Uh, follow these instructions. You know, mark I know the sender in your email, for instance. And then just check this out, right? These are a bunch of different examples of people who’ve gotten results. Some of these people you’re going to relate to. Like you’re going to be like, “Hey, I’m in a similar niche to this person or I’m in a similar industry or I came from a similar background or this person is uh, you know, an uncle. I’m an uncle. I’m a I’m a grandpa. I’m a you know, I’m an aunt, you know? Um, or they have a similar business model to your business model, right? There’s going to be something that relates. So this, for instance, Tiffany, uh, she sold physical products, right? So you’re going to be like, “Oh, yeah. I sell physical products.” Right? So, um, you’re going to relate to these people. So, I highly recommend watching these videos. You’re going to find somebody that you relate to that’s going to really inspire you and you’re going to be like, “Yeah, I think I could do something like that.” This will give you good ideas for how to pick your niche, how to monetize things as well. Also, mess around with a niche validator that’s been dropped in the chat many, many times. Uh, make sure you copy uh those as well because we, you know, it may not be available after that. Okay? So, follow these instructions. This one is a little bit longer, right? But still, you you know, 10 minutes, watch that video. These are also commonly asked questions that we get. You can see these questions right here. Commonly asked questions. So, I highly recommend you uh watch these videos. They’re just like 30 seconds each. Follow the instructions. You know, make sure you click uh accept the invite, etc., etc. And then again, you can look at all of the different results that we have gotten people. Okay, so with that being said, highly recommend that you copy and paste that. We dropped the niche validator at least 30 times. Okay, so we’re going to drop it one more time. If you don’t get it this time, sorry. Uh you’re just not going to get it. Um but we’ve dropped it at least 30 times at this point. So you got to make sure you read the comments. Um but yeah, so uh with that being said, I think that’s going to be it, guys. Copy and paste those to save them for later. Make sure you copy and paste those. Uh I do have to jump off right now cuz we have plans today. Uh we have to go meet up with somebody. But anyways, guys, thank you so much. Have a good one. Cheers. Uh talk to you later and enjoy the rest of your day. Domo origato. I think it’s orato go if you don’t know somebody or something like that. I’m sure I said that wrong, but something like that. All righty. Have a good one. Cheers. Thank you guys. Take care, guys. Bye. Have a good