Category: Sandy Lee Ai

Businesses don’t really care if it’s AI or not. You’re the CEO and then you just see like better output, more money coming in. Probably they don’t care. How can we actually make income out of that, too? If you hate it, you pivot. If you don’t hate it, you just keep going and you’ll probably end up making money. AI generated UGC content nowadays looks insanely good. Okay, I can learn all those tools. But for what? That is where you need something that you own. How can I make full-time income out of doing this? tell me step by step of how I can actually do this. What would you suggest? All right, Ally, welcome to my podcast. I’m so glad that you’re here. I’m especially excited for this episode because this topic that we’re going to talk about today, it’s been on my mind forever, like for several months now. So Alli, for those of you who don’t know him, he’s our art director and he teach at UNSW, which is UNSW. Yeah, UNSW, University of New South Wales, correct? Yeah, I teach there part-time, but I also work like professionally as an artist. Um, and also in the AI side, too, but we can talk about it later. Okay, that’s awesome. So, what we’re going to talk about today is how can you actually build your personal brand, but not in a cringe way. So, when it comes to using AI, a lot of people think this is too fake. I can’t build my brand or I can’t build my personal brand using AI because how can people actually relate using AI in general? I feel like a lot of people right now, especially in 2026, there are AI lovers and AI haters, like doomers. So, what we’re going to talk about today is how can you actually use AI in the right way? Because if you don’t use it, in my personal opinion, you’re going to fall behind. And as an artist, Alli’s going to talk to us a little bit more about how he’s using it. Yeah, I’ve been doing it for like 7 years now professionally. And I haven’t actually done an AI job yet. I’ve used AI in it, but not for like the final product. However, and by the way, this is totally derailing your intro, but the increase in job posts where I’ve seen people looking for an AI artist is really increasing now. And it’s crazy to see for me because like just a few years ago, it was like, dude, you make AI, dude, that’s slop. And now it’s like, oh, you use AI? Like they’re more keen on like seeing the new workflow. So, the shift in the industry is pretty palpable at the moment. Wow. That’s actually a really really good point. So what about we talk about how can we actually build using AI or like from an artist perspective because you were coming from non AI before you were just creating everything from scratch and then now you’re actually utilizing AI a little bit too. So I want to take your in like hot take about what’s your thought about using AI in general but also let’s talk about how can we actually make income out of that too like you talked about right what are some of the paths that people can actually use this because what a lot of people say a lot of my audience one of their concern is okay I can learn all those tools but for what why do I learn this it’s it’s interesting because I used AI initially for like automation stuff and still do you know how like we’ve spoken about this in the past like nadn make.com and like the whole reason I was learning like claude code and all that was actually all for like business purposes cuz like I would also I kind of I don’t want to say run like a full creative agency but like I was a freelancer but I would hire people too and then I had some retainers so like there was some like business stuff I had to like really think of there like managing hours invoices client emails like AI and automation actually do help you there a lot. In terms of if you want to make money from it with your audience, are they more on the business side of things or like knowledge work or are they more artistic or do you know? Yeah. So, my audience including myself, we’re more of a business side of things. So, instead of artistic like artists, they’re great, right? But my thing is you got to do something to actually make business out of it to make money. Yeah. That’s that’s my approach. Yeah. So a lot of audience who’s watching this like my channel following me they have a similar mindset. If we were to create an AI avatar as an example, why do people even create from the first place? You know like that’s my thing. You have to have a personal brand. You have to have a reason why you’re using AI first of all and then really try to go with okay after knowing why then you can actually think about how you can generate money not like randomly but they got to also perceive. Yeah. I think look it’s like a there’s like a lots of like vagueness or like there’s a broad it’s a really broad topic the whole like online scene of like how do you make money with this stuff? I think one you got to look inwards probably you got to reflect okay like what do I want to do for a career and all this sort of stuff and then even in the artist world like you got to also separate like the business from the career and like being an artist where it’s like hey you can make art for art’s sake using whatever tools you want if you want to paint stuff use a specific use blender use Higsfield like no one’s judging you just making art if you want to do it as a business like you need to start thinking like Okay, businesses look for ROI on things. So this could apply to art, this could apply to automations, this could apply to marketing people, sales people. It’s like you are basically looking for efficiencies in saving time or generating revenue or looking for bottlenecks that can be sped up internally. Um, so yeah, save time, make money, save money. There’s like three big buckets. I think that’s where you got to come at it from. Now, personal brandwise, like my favorite recent take from this, which I heard like sixish months ago, is from Dan Co, which I’m sure if you have like lots of productivity people in here or whatever, they’ come across him. And I’m not even some like mega fan of his. I just like sometimes watch his videos. People worry about niche a lot. Like when people are starting a personal brand, they’re like, “What do I talk about? What do I do?” Blah blah blah. And then you got to worry, hey, can I if I choose this niche, can I do this for one year, two years, three? Like, how are you going to transition? Is it scalable? And I think nowadays, what Dan Co said is your mission is your niche. So people follow people. Like it actually doesn’t really matter what you talk about. Obviously, there’s rules to it. You want to stay within some specific category. You want to have some sort of value, whether you’re entertaining or you’re providing knowledge or doing both or maybe you have really good creative skills and your video outputs really high quality. But you kind of want to think of like your mission and then how you would record that mission in a personal way that’s somewhat entertaining or providing value. Yeah, that’s kind of my thought on it. And like it goes back to the whole looking inwards thing. Like I don’t think you can really just start a personal brand or just get into this and then think you’re going to do it for years cuz like it takes longer than you think. Like even I’m not some big personal brand guy but I enjoy I actually enjoy making videos. So you also got to enjoy the process too. I don’t know. What are your thoughts on that whole thing? Cuz like you’re more niche specific, right? Your AI. Do you ever think about like, hey, do I want to make videos outside of this or do I always need to have this topic in mind? How do you think about it? That’s actually very interesting topic right there. That’s something that I’ve been thinking about a lot. And I actually follow Denko, a lot of different personal brand experts just to see what they’re doing. And something that I realized and found out, I don’t know if you heard of Jesse, I forgot her last name, but she’s the queen of yapping. Do you know who that is? Do you know who I’m talking about? Oh, you don’t know. Okay, you and I, we love yapping. So, like, we got to follow her. She basically became a content creator about 6 months ago. And I just barely got to know her a couple days ago, actually. But she raised her first launch for her like yapping course, $1.2 million from the yapping course. Wait, it’s called the yapping course. It’s called like whatever the yapping. Yeah, how to yap. Yeah, that’s what it is. Like the course is called How to Yap Like Pro. It’s pretty cool. But what I’m trying to say is all of that was possible because she built her personal brand and she’s like the definition of personal brand in my opinion because she can talk about whatever topic and people just watch her for her not necessarily for AI, not for Claude, not for that. Like she even does flipping furniture which is so random and that’s one of her income that she did but people just watch that because she’s she’s the one who’s doing it. kind of like actors or actresses. If you like, I don’t know, like singers Justin Bieber, you just follow Justin Bieber. You’re just listening to his song because not only because it sounds good, but also because it’s Justin Bieber. You know what I mean? Kind of similar to that personal brand. In my opinion, it people can resonate and relate to you. If you have a story, if people can relate, they can build a personal brand. Now, my question to you is, can AI build a personal brand for human? That’s what it is. So, let’s just say I’m very shy or I’m not c camera friendly or like English is not my native or I stutter a little bit. You know, that’s why a lot of people actually want to use AI for their personal brand but kind of want to hide behind the camera a little bit. So, do you think people can actually build their personal brand using AI? I’m talking about AI avatar. I think about this a lot. I think there’s a big different especially with personal brands and if you’re trying to get more reach and popularity I honestly think a form of anonymity is actually very valuable. Like you don’t you might not want your face out there anyways. You might be confident on camera or happy to talk but you just want to be more private which I think is very valid. So I totally think you can definitely create a personal brand with the whole using AI part and AI avatars. you can do that at the moment. I’m just going to give my personal take on it. Okay, so let’s go like first principles like what makes a good video and that’s generally good writing, right? You need like what are you making the video about? If it’s just like you trying to be relatable and talking to camera, you’re going to have to be on camera. If you want like an anonymous thing, you’ve probably got to have really good writing or a really good creative visual way to get people through a video. There’s this guy that basically tries to learn software and it’s just his voice. He’s talking to camera, but it’s him trying to like literally figure out how to use a software. And he’s like, it’s really fast-paced, like cutswise, but it’s like really interesting. And all you hear is his voice the whole time. And he’s like, “Ooh, look at this button. Oh, how do I do this? Oh, let me Google it.” And then you just literally watch this guy learn how to do something. And it’s pure completely faceless. Um, I’ll try to find the link and send it to you. But that’s like an example of like a faceless brand. It’s not an AI avatar. I think if you’re going the AI avatar route, you need to be careful in terms of the niche you’re picking and the audience you’re after because the audience might not respond well to it. Do you know what I mean? Like some people want to see a human talking and other people if it’s purely informational, I think an avatar could actually work. Like if you’re just like literally saying info and you’ve got a good voice model and a good avatar generation model that doesn’t feel too weird and you’ve written the script yourself, you can use AI to help you write the script, but you need to like actually write it and be like, is this engaging? Am I just like regurgitating slop? Am I providing value? You can go that route or I think a better route than the human photoreal avatar is to actually go like a stylistic character like a cartoon avatar or like um a 3D animated version or something like that. Like I follow a finance channel that’s literally just like some random person who’s like a yellow drawn blob or like kangaroo or something and he gives financial advice for people in Australia. And I literally just watch that cuz I’m like, “Dude, this is good info. His avatar’s this guy.” Whenever I see his thumbnail, I’m like, “Oh, it’s that it’s the yellow kangaroo guy.” And then like we just go from there. So, I think that’s a cool way of doing like a faceless channel where you can build a brand. I don’t know if that’s necessarily a personal brand, but I think it works if you’re providing knowledge. Mhm. I agree. Yeah. Cuz that’s another thing. We got to differentiate between brand and personal brand. But then if the personal story is behind the brand, that’s called personal brand. What is the definition of personal brand? Is that whatever character or you, yeah, you’re representing you? That’s literally what it is. I think people over complicate personal brand a lot. They’re like, it has to be very authentic. It has to be Yeah, you got to be authentic, but then what is authenticity? Let’s talk about that, right? It’s authenticity doesn’t necessarily mean you have to show your face all the time. It’s as long as you’re I agree. Yeah. You’re staying behind. You’re staying true to what you’re saying. You’re not lying. Honestly, I think that’s authenticity in my opinion. You might be passionate about a topic and you just want to talk about that topic, whatever it is, finance, philosophical stuff, relationships, you could still be very authentic and personal with your thoughts. That’s why I always go back to the writing because the writing and the voice is really what comes out of that. So, if you can write a good YouTube script, and I say script in quotation marks, like if you’ve just got an idea or story that you want to tell and you tell it well, that’s basically a personal brand. And you just got to keep doing that. But you got to make sure you enjoy it. Otherwise, it’s just different if you want to try to make it a business versus, you know, a personal brand. Yeah. Interesting. That’s And you can do both. You can do both cuz you you see like all the stuff out there. Like there’s people that you can tell only go on YouTube because it’s a funnel to their main business. And I’m not like at first I used to be a little more mad at that cuz I’m like, “Oh, dude, you’re just like maybe cuz I could also see everyone else like with the same script structure, the same thumbnail, the same this.” And I’m like, “Dude, you guys are all just like you’ve been hired by the same YouTube guy who’s doing your videos.” Like, I can tell. But then really, I’m like, “Oh, dude, they’re just using this as a business. It’s like they’re not trying to do anything else and there’s like different lanes you can take and there’s like lots of gray area between those lanes like you know you can start a paid community but because you’re really authentic people trust you more so they actually want to join you. You know what I mean? So there’s ways to go about it. Yeah. When I was a creator, I because I’ve been a creator since 2018. And when I was a creator back then, I was so scared to turn on YouTube AdSense because I didn’t want people to think she’s just trying to make money off of me. Even like starting a course, whatever. People have asked me so many times if I can do like a Zoom meeting with them, you know, they will pay me. But I didn’t do it because I wasn’t. There was huge imposter syndrome when it comes to like getting money from other people. But I realized that is the reason why I got burned out because I didn’t get paid for the work that I did. If you think about it, you’re working for a company as an example. Like they’re expecting to get paid as, you know, minimum to whatever they’re worth. As a creator, it’s very important for us to know our value. And that’s the difference where I am compared to me back in 2018. And that’s actually part of the reason why I started my school community, too, because I know what I can share with other people. And honestly, if people pay me, which is not too expensive. I don’t charge too expensive, but if people pay me, they’re more committed. That’s another reason why I want more serious people. And plus, I’m more committed, too. Like, we’re both more committed. So, we can both have the synergy effect and just create better result in my opinion. So, people shouldn’t be scared of that. Yeah, 100%. And I think that’s aligned incentives, especially because like I honest I think it’s totally fine to want to make money and everything from YouTube. Like and I’ve gone through the exact same thing you’ve said. The reason I didn’t post the last year and a half on my and I don’t have a big channel at all. It’s like 10 12k subs, right? But I I what do you call it? I shoe box myself too much. Like I was only focusing on this one 3D programming 3D modeling visualization software called Unreal Engine. And then I realized like I don’t actually want to just only do one software on this channel the whole time. And I probably could have just stuck to it and then like branched out, but like I don’t know. You get burnt out. You’re stuck in one place. People are like, “Hey dude, you should make a beginner course, blah blah blah.” I’m like, “I don’t know, dude. Like that’s not me.” Blah blah. I’m not I’m not a course guy. And I’m sure I totally could have done it. Like I built a good amount of trust with my community that like they don’t they’re not going to think I’m scamming them. It was also around the time when like course selling was like really looked down upon and there’s lots of bad actors out there. Like there’s some bad courses out there. So I get why people feel that way. But if you like make a good channel, you build a trustworthy relationship and you actually sell something that’s valuable, I totally agree with you. Like there’s no problem in asking for money from people who are willing to give it to you and you’re actually providing them the value. And like you said on school, like if you’re not going to provide the value, people are just going to leave your community. So like it’s a mutually aligned incentive where it’s like, hey, you pay me, I will try to help you and provide as much content and guidance or whatever it is that I can. That’s true. Cuz for me, having a mentor last year was the best investment I had because I typically Could I ask you about that? How’s the How does that whole I’ve always wanted a mentor. How does that work? I’ve been like searching for different mentorship program like what consulting program what to do and just it’s been a game changer because what he’s been giving like when it comes to advice it’s really good but not only that because I spent money my it was my mindset too like I spent this much money so I got to get something out of it so I got to actually take action so before I didn’t really take any execution because everything was free because all the courses if you look at it pretty sure all the advice that he’s giving it’s pretty pretty much online as well. But the main difference is your dedication and you also have a person right next to you who’s always the accountability. Yeah, accountability part. So I think that’s part of it too. It’s just very important to do that. Are you still with the mentor? Yeah, I am. Nice. And do you talk weekly or do you give like business updates, life updates? Like is it just an overall thing? Yeah, it’s a weekly thing. Um well, it’s not oneonone. into a group setting and uh he actually talked about me a lot on YouTube too. His name is Patrick and because we talked about like my personal brand and he suggested maybe you should go with AI route because it’s so popular and I’m like okay maybe let’s go with the AI route and I’ve been like just kind of looking upon and then I I joined the NYX community afterwards and I’m like okay pretty cool and everything just happened and like honestly execution is is the best in my opinion. And why do you think, sorry, I know you’ve got questions. I just wanted to ask you cuz there’s lots of people making AI content out there, you know? What do you think separated like why do you think you did better than others? Cuz I can tell you why I think, but like what do you think you would make in content differently? It was a packaging and thumbnail thing. It was a script writing thing. What What do you reckon it was? Yeah, actually, not to sound cocky at all, right? Like none of that. Go do it. Do it. We can edit it out like what I look like. Just kidding. Just edit it out. I’m actually the best looking person on the platform. I don’t know if you know. Can you tell? What kind of question is that? Um, are you blind? What? Oh gosh. No. Because I think it’s because I talk about my story a lot. I tend to talk about it. I try my best to talk about it. I talk about like I’m a mom of three and I’m coming from non-technical background and literally I’m showing them like step by step while working on it. So there’s one video that I literally built this one product and I shoot my video for 6 hours. I edited it obviously and then I talk about this is so frustrating like this is not working and then like they can see the whole process. So transparency is everything. And even my recent video, I talk about how much I made last month and I did a full breakdown, right? Typically, a lot of creators don’t really talk like to talk about it because they’re pretty I don’t know. They they just don’t like to talk about it. It’s taboo. Yeah. Yeah. It’s just personal. But for me, that kind of channel or that kind of videos really help me for me to just stay motivated. So I know people like me can get motivated from the real story. You know what I mean? The real thing that happened and those are like real money. You know what I mean? I’m not like lying about it. Why would I lie about that? That’s I think that’s the reason why people gravitate to me a little bit more because I’m real. Even though sometimes I get comments, are you AI? I’m like, do I look AI? Come on, people. Um, are you blind? Are you blind? Sometimes I’m like, okay, take that compliment. It’s like, all right, AI look good. It’s like, all right, whatever. But it’s just they’re like, “Are you AI?” Okay, I got to bring more personality now. You know what I mean? So that’s actually my next mission. I’m trying to grow Instagram right now just because I’ve been on Instagram with my older channel or older like Spanish thing. Grew my channel to like 100k on Instagram. But I’m starting this specific AI related. But then I want to talk about me, you know, not necessarily just AI, but like a just me and then see if people are interested in me. We’ll see. Yeah. I honestly cuz I was thinking cuz I have my creative channel on YouTube and I kind of want to only do creative stuff on that. I’m probably going to make a separate channel that’s like AI/productivity slash whatever it is. And I was thinking everything outside of YouTube could just be one thing. Like Twitter or Instagram or I’ve never I actually don’t have a Tik Tok account, but like Tik Tok would all just be like me making my YouTube stuff. Like just being like, “Oh yeah, thinking of like creative stuff. Probably going to post that.” Or like just thoughts about like all of it put together because it’s more just me and more authentic anyway. And I’ll only put stuff out that I really feel like putting out. And I’d rather not like make too many different like vent like avenues of people to like be split by. So I’d ra be like, “Yeah, Instagram, Twitter, like they they can see it’s just the same person with like similar takes or whatever it is.” Yeah. No, that’s a really good interesting take cuz I think that’s how you you will be able to stand out in the future. Future meaning in couple of months, I would say because AI is getting freaking good. I don’t know if you tried C dance 2.0 zero. Gemini, Omni, Omni, whatever. It’s okay. It’s not my favorite, honestly. It’s not like the best. You can tell it’s AI. Um, but just some of the things from Gemini is actually really good, too. Like Notebook LM I really adore, as well as Nano Banana. I love it. Yeah, I need to get on like I’ve seen Notebook LM since it was like introduced or whatever or like four, five, four years ago, I can’t remember. And I’ve still to this day not actually used it properly. Like I’ve used rag databases or like Obsidian or whatever it is. I’ve never actually put stuff into Notebook LM. How are you using it like dayto-day? Yeah. So I don’t use it on dayto-day, but I’m planning to because I’m planning to grow my LinkedIn as well. And they do have this some sort of kind of like a carousel style, right? They and they just make it for you. So if you put the link there then they will make different carousels. So that’s one feature that I really like and also like summarizing it and if you follow one of like as an example DO let’s talk about him but then he has so many different videos you don’t have time to watch all of that then just put it in notbook lm and it will summarize it for you and then as if you’re talking to Denko a little bit. So that’s the beauty of it. I don’t use it a ton just because I use a lot of everything with Claude and I don’t really like switching back and forth between different platforms because it’s just too complicated. I’m like, “Okay, I can’t handle it’s too high friction.” Yeah, I’m with you. I think you can just like go minimal and just be like, I’m just going to commit to this or like two models, you know? Yeah, that’s me with Claude and Banana Banana. I still use it um with with Google. But yeah, anyways, what I was trying to say is um the AI models are getting so good including video generation and it’s very interesting because back to what we talked about you said avatar is probably one of the best way to create personal brand a little bit you know where people can relate avatar meaning like character I meant not like humanlooking avatar because I don’t know I think humanl looking avatar could work potentially if you can differentiate yourself a little bit. As an example, if I were to do create a man and I’m woman, right? My identity that I call myself is woman, but then like I create a men and talk about how to shave their hair, whatever, you know, like shave their beard, but I can’t really talk about that. And that’s so clearly Yeah. I mean, shave their hair or whatever. Shave their sh beard. Yeah. I can’t really talk about it. It’s like, you know, but if you think about it, that’s not one of the authentic way to build a personal brand in my opinion. So, I’m not saying Asian has to be Asian or like, you know, white has to be white. No, I’m not saying that. But you have to feel somewhat related to that character. In my opinion, that’s the most important thing. You have to relate to your character. You have to show your story first. Have you ever seen K-pop Demon Hunters before, Ally? Yeah, I have. You have seen it? And I’m not even a K-pop guy. That the fact that I’ve seen it is crazy, right? I’m not a weeb. I don’t watch any anime. All my friends watch anime. It’s everywhere. Yeah, I’m an anime fan and K-pop demons. My kids love it. I love it. I like cry whenever I listen to that like hear the music. It’s so funny cuz and I’ve been thinking about why do I actually cry when I listen to this which is which sounds so dorky right now but because I relate to that character. Not necessarily because that they’re like me, but more of I relate to their story because there’s a story behind that. You know what I mean? I think it all goes back to writing. I actually think that like maybe I’m biased towards it, but as long as you’re good at writing and storytelling, it doesn’t really matter what medium that comes through. And even though I might maybe cuz I’m an old head, I’m like, “Ah, dude, the future and like everyone’s just following virtual avatars.” Like, for some reason that doesn’t sit right with me. Not that I’m mad at people using it, but I’m like, “Oh god, if like someone has a super strong parasocial relationship with like a fake virtual person, but then I’m like, that’s kind of what people are anyway with celebrities.” Like they have these parasocial relationships with real people that they’re never going to meet and like it affects their day-to-day. So, if you can do it in like a positive way and like you’re you have really good storytelling and you’re relatable and you’re providing some sort of net positive impact, I think like yeah, Avatars is to totally away whether it’s the real human stuff or like a character, the medium honestly doesn’t matter as much as long as it’s somewhat visually engaging or like you look at Aland Baton. Alan Baton, is that a person? Yeah, he’s got a Yeah, he’s a guy that what’s his channel called? The School of Life. Super great YouTube channel. 9 million subs, right? And it’s just him narrating like philosophical thoughts about stuff like you know like his latest video is called Understanding the Fear of Intimacy or like the other one the joy of pessimism and love. like it’s all like philosophical stuff, but it’s just like illustrations that basically communicate the ideas that he’s talking about. And he’s been doing this for ages and he’s like very smart, a super good writer. But I think the reason it resonates is because he’s got something that’s somewhat visually engaging. He’s never on camera. It’s just it’s just all about what he’s talking about. So I think people can totally do that. Oh yeah. No, 100%. So let’s talk about writing a little bit because you talked about a couple of times that storytelling is very important which comes from writing honestly right and I agree with you on not the you’re older old part um because you’re not old but the part of younger generations I’m talking about like Jenzie or even younger than Jenz my kids I’m thinking you know my seven-year-old when when she grows up she probably will see 98 8% AI influencer out there, you know, and they probably can’t tell which one’s what, whatever. So, how can we actually stand out is through writing, storytelling you talked about. How can we improve on writing? Like, what are some of your suggestions on that? Look, I don’t know if I’m the best person to ask. Like, I really want to be better at my writing. And I think one ways to read more. The only way to get good at something is to consume other things in that category that are also good. So, if you’re just watching or reading slop all the time, you’re probably only going to make stuff that sounds similar to what you’re consuming. It’s like content diet stuff. Like, if you only consume one side of some argument, you’re only going to think those thoughts. So, it’s the same with like writing or ideas about stuff or whatever it is. So, it’s probably consume good stuff, do it every day is like the two things you want to do, which I don’t do. I’m trying to do that more. So basically read and write. That’s what it is. It’s like you more read more and write more to become better. Do you Oh, and journaling probably. Journaling. Oh, yeah. That’s that’s huge. What do you think about AI writing script for you versus you writing it, human writing it? This is how I would go about using AI to write. First, you just do a full like raw brain dump. You just write it. like as bad as it looks, you’re using the same words over all over again. Your sentence structure sucks. You don’t have varying sentence length. Like everything’s bad about it. And that’s how I write. And then you get AI to be like, “Hey, like point out like issues that don’t even change my writing. Just like tell me like where am I going way too long? Where are my like redundant arguments? How do I have more nice like a nicer reading experience?” And like you could probably Google or go online and find some good like skills people have made that like audit scripts or like you kind of just developing your skill. It’ll tell you like this section you got to go do that again. This section do that again. And instead of it rewriting it for you, you’re rewriting it for you with like a tutor basically. I think that’s probably the best way to develop like authentic ideas because if you’re just saying what Claude is telling you, we’re kind of all just speaking bots for an AI model. If you think about it, if we’re just reading AI scripts, we’re basically just like AI voice people. If you So, interesting. I think like I know some people will just like get AI to generate the script and then they’ll change it from there. I think do it the other way around cuz it’s hard because AI makes good stuff. Like I’ll read it and I’ll be like, “Dude, this sounds good.” And then you might realize you’re just sounding the same as other people and then that’s how you don’t stand out in a way. Like if you really want to stand out, you actually need to put your original thoughts there. And I’m not saying we all have original thoughts, but something that really just like popped into your brain and you’re like, “Oh, that’s a cool concept. Let me make a video on that.” And then you write it out and then you get AI to just help make it more concise, sound better, maybe fill up some loopholes in your argument, whatever it is. Gotcha. So, you’re saying instead of having AI write it and you change it, it’s other way around. You have you write it and then have AI fix and change it. Yeah. Like use AI as your teacher. like they market almost. That’s how I would go about it. That’s very interesting. Yeah, thanks for sharing that. All right, Ally, let’s talk a little bit more about what people are actually interested in hearing as well, which is about business perspective because you mentioned it before towards earlier. You said a lot of businesses before they’re like, you’re using AI, you know, like no thank you. But then now they’re like, oh, you’re using AI. Come on, like, come on in. Right. So, do you think businesses don’t really care if it’s AI or not? What’s your thought on that? Okay, so that example was purely in like the creative space where and it’s funny, they only had that opinion when AI sucked and like now that they see AI is good, they’re like, “Oh, could you like supercharge our workflows?” So, do I think businesses care? The cynical side of me is like, dude, if they just if you’re the CEO and then you just see like better output, more money coming in, probably they don’t care as long as you’re not destroying their brand. So really, I think they just look at it as a tool. And I think as well, like especially in the business use cases, it’s all just tools. It’s just like which one are you going to use? Like are you going to write everything down on paper? No. Are you going to use a spreadsheet manually? No. Are you going to use AI? Yes. Like there’s levels to like tools you can use to complete tasks. That totally makes sense. So people who wants to create this for businesses, right? What is their best chance to do it? Because again, you just barely mentioned that as long as they don’t ruin their reputation, right? Then it’s good. Like the reason why I’m asking is because let’s just say it’s a skincare brand. One of the thing that a lot of people say it’s it’s AI like and then if the AI avatar said oh this change my skin or like it remove my agony whatever not talking about legal perspective but it’s AI like how can people actually relate to that or would people feel a little like how do I say that faked by it you know what I mean like yeah so this is purely in like creating AI generated videos for businesses Right. Yeah. So, here’s what I reckon. If it’s a big brand, you probably at the moment I would just stick to still images or if it is videos like not people in it in the video at the if it’s a huge brand. I think if it’s like small to medium like it’s fine. Do you know what I mean? And also like AI generated UGC content nowadays looks insanely good. It’s crazy. So that’s definitely viable. like local businesses, you could make like AI avatar UGC videos or whatever. I don’t know how that scales long term when everyone is doing it and then you it all comes down back to storytelling at the end of the day again where it’s like how do you just like make something more relatable or stand out more as an idea? I don’t know. It’s interesting. As long as you’re not ruining their brand, you got to be careful of their audience, too. Like if you know their audience is like very averse to AI stuff like maybe don’t or like let someone else do it. Okay. I don’t really know the regulation of this. I think there is a more regulation around AI compared to before even including YouTube. You now you got to check if this is AI or not. Right. Which is actually interesting. Some creators they totally replace themselves with AI and like a lot of news channels they do and they look exactly the same as that person. like before I even compare before and after I’m like oh holy cow he does sound like AI and AI does sound like him I can’t tell the difference but going back to skincare example do you think people will feel deceived whenever they see AI influence or they realize this is AI influencer promoting for a brand at the moment yes I think your kids maybe not maybe it’s actually funny because currently they’ll get a real person who has really good skin to promote a cream that they probably don’t use and no and no one says anything, right? They’ll get an AI to do that and they’ll be like, “What? An AI doesn’t even use this moisturizer.” And you’re like, “Dude, neither does like Kim K or whoever is like promoting that other one.” I know. That’s what I was thinking. I’m like, you know, those famous person like Kardashian, she doesn’t even use that for her hair. Like, she’s just doing some not even like her own brand. You know what I mean? It’s just that’s so funny people. So you can logically break it down and if I look at it logically I’m like it shouldn’t matter but the perception and because branding is all about perception anyways it probably would get people mad but then like some companies like well if people are mad like that’s engagement like with the Coca-Cola ad or whatever but yeah I think it would be controversial at least. Gotcha. I think also if you get some engagement in the right way, as long as it’s not super negative, like what I mean by that is um Itana Lopez, she’s a AI influencer. You do you know her? She she’s like this really hot chick who has pink hair and she’s like her body looks just perfect. That’s what it is. is AI perfect and she does a lot of fitness channel like fitness stuff and a lot of brands are actually sponsoring and then I think she’s making at least 20K a month from brand sponsorship deals but people even though they know this is AI but people still resonate with her they still relate to her because I don’t necessarily know if she’s telling story but then they do resonate to who she is because she’s been out there for so long you know what I mean I think going back to like skincare example I think is similar. As long as you’re telling the right narrative, then you should be okay. I think so. And it depends if you’re selling something or not. And that changes if people how people respond to it cuz like those brands are going to that person you mentioned because they know she has distribution and exposure, right? So they’re like, “Oh, we’ll just like if 2 million people watch this, there’s like a funnel that they’ve done the math on on how many will buy it. So they just care about numbers and exposure. But there’s definitely money in it for sure. There’s money in a lot of things right now, right? 100%. Especially around AI. So let’s just say I’m a student of UNSW and I come to you Ally and say, “Hey, Ally, I really like creating stuff, you know, related to AI, and I’m going to go with that route. How can I make full-time income out of doing this?” Like, what’s your suggestion? Tell me step by step of how I can actually do this. What would you suggest? Purely through personal brand or purely through a personal brand making like AI videos. Okay. Whatever that is. Yeah. Anything related to AI and making videos. So if you want to you either got to make cool stuff like you go the pro you got to pick a niche. So you could go the productivity route. You could be like this is how I organize my inbox or like this is how I get to inbox zero every day or this is how I organize my schedule like so it’s like knowledge based right then you could go like the creative route maybe creating cool artistic outputs with AI that’s like one way of going it needs to be some sort of knowledge thing where you’re teaching people and they want to learn from you another way is the more coaching ing or expert route where you should honestly just like get real clients and solve real problems and then that gives you some social proof to then film a video and be like this is how I solved this problem. I literally made $1,200 from it or whatever it is, right? And people go like people obviously lie on YouTube too. They’re like $10,000 website like every time. And honestly, some of it it people will pay 10K for that. So, they’re not actually fully lying, but like they’ve never sold this for $10,000. Like, it’s all packaging. So, there’s different routes about going it. It depends on where like your morals and ethics are, but I think you either go the knowledge route or you go the I just thought of this. If your niche is your mission, you go like you’re learning it live. Like you build in public where people just relate to you, you’re getting confused with stuff. People like, “Dude, I got confused with that. Let me help you.” or like they watch you figure it out. There’s a few ways you could go about it. Yeah, 100%. So, I really like what you just said just because I feel like that’s the route that you’re going right now because you have a also how many clients do you have again right now? Oh, last time I checked it was a lot. I don’t even know. You don’t even know. There’s like five to six at the moment I’m trying to juggle. Yeah. To AI clients, right? All AI clients as well. They’re all from Upwork. Is that right? Uh mix Upwork one referral and like a couple cold email I think. Okay. From me out doing outreach. But um when I say AI clients, they’re all businesses looking to speed up processes and then I just happen to use AI tools for that. Okay. Gotcha. That makes sense. So you’re focusing on solving problems. So that’s more of a agency route, the AI solutions agency route versus what we’ve been talking about is a little bit related to more of a personal brand route. So what’s your thought between agency route and personal brand route? And the reason why I’m asking is because I’ve been an agency route, you know, before, right? So I sold like this AI SEO for my first client and like dude this is actually working and then I did like email marketing and going to Upwork and it was not the route for me. I’m like I got to go back to personal brand. So do you think that route is overly saturated versus like personal brand route or like what do you think is more sustainable with AI? Okay, so this is going to sound like I’m a broken record, but you got to whatever you enjoy doing more, it’ll make you more money or whatever. Like career, it’ll be more successful. It’s kind of like a gym program that’s not fully optimized, but you show up three to four times a week every week because you just like you you you enjoy the workouts will be more beneficial than a super optimized program that makes you too tired or you have no motivation to do. I am someone and maybe you’re probably very similar. You’re one comfortable being on camera. You probably enjoy the community aspect and you like having a brand. I’m someone that also likes that. Like I also like the agency stuff, but I also need to like make money. Do you know what I mean? So I enjoy solving problems actually being in the industry too and seeing like how things are shifting and like being valuable because if you go personal brand route you have keyman risk which if for those of you that don’t know like you like everything is on you like if you stop making videos you stop making money unless you have like a business attached to it. Even the community route like if you’re not there there is no community. So, like I’m someone that likes to diversify a bit. Like I want like real job work stuff and then I want personal brand work stuff. And ideally I have income coming from both and that way not all your eggs in one basket. I truly enjoy making the videos. I probably got to just do them more and like care a bit less about the topics and stuff. I feel like you’ve done super well in consistency and just being like, “Look, this is a topic. I’m making a video on it. It’ll go out.” Whereas I’ll be like, “Hey, this is a topic.” And then 3 days in I’m like, “Ah, different topic.” So I think honestly doing both, but seeing which one you deep down think you’ll enjoy more. And the only way to do it is like actually try like make 20 videos and then tell me if you hate it. Yeah, exactly. That makes sense. I I like that too. What if your personal brand through your personal brand you built your services whether that’s an app whatever and that’s generating more money compared to your client work would you leave your clients if you are personal brand is 100 are you kid that’s the dream I think it’s a super if you like doing both that’s the superpower because you’ve made a personal brand that generates money and then you have a product that you actually believe in or like whether that’s a software or a community or coaching or whatever it is and then that also makes money. That’s a win-win in my opinion because I tell everybody even though you don’t really like camera or you can use AI because I feel like AI is just helping us to lower the bar of becoming a content creator because you can use AI influencer or you can use avatar to do that because in my opinion all this agency they’re going to get overly complicated and overly saturated overly competitive because with AI the work has gotten a lot easier. So, what I’m trying to say is outbound is going to be way harder. It’s already super hard and you got to rely on inbound a little bit through personal brand in my opinion. This is a great the Okay, cuz I forgot something. I’m just When I think personal brand, I’m thinking YouTube, but you actually could build a personal brand all on Instagram or on LinkedIn. You pick a channel because you’re right. We’ve talked about this offline before. in two years or one year when Claude Fable 8 comes out and it’ll just destroy everything, right? In like in a good way, like maybe in a good way or a bad way, but basically you just say, “Hey, optimize this process.” It’ll literally just go and do that. Like the CEO can just type that in. I know they might not need us anymore. They won’t need us anymore, right? So that is where you need something that you own and that is unique to you. And that is where personal brand, whether it’s you writing a blog, going on Substack, making YouTube videos, making short form content, making LinkedIn posts, there’s lots of really successful Substack writers out there. Like, if you don’t want to be on camera, just write, but do it every day. Like, you need some way of distribution, and you need to have original thoughts and ideas in there for people to actually care about why you’re saying what you’re saying. Gotcha. Gotcha. I think for you, Ally, you got to drop some of some of your clients and then really focus on your personal brand more because you’re naturally really good at camera like speaking uh your channel. Like I really enjoy that 50 minute of you talking that just background great. I’m like this he’s so artistic and then the way that you articulate and just explain things very philosophical and very easy to listen to. So I feel like people resonate with you a little bit more if you show up more. That’s what it is. Like even your No, you’re right. He He remembered his password. Did you see that comment? I did. I did. I I like I harded that comment. You’re You’re so right though. I don’t know why it’s like such a classic like, “Well, I need I need a business going.” And then you’re like, “But longterm your brand will help you make a business quicker and like scale more.” So like, I just need to Yeah. drop some I just need to free up more time. It’s an opportunity cost, right? You’re investing in your future a little bit. It’s all about opportunity. Right now, I’m really busy, like super busy with going back and forth and doing this and you’re still working full time. Yeah, I’m still working full time and mothering. And mothering. Yeah. And also like client work, right, which I’m about to drop because I’m like, oh, I can’t really do all of this school and YouTube, which I work at night after work, after full-time job. That’s what I do. So there’s opportunity cost over there. How do I do this? Is because I spend less time unfortunately with my kiddos because whenever I’m working that means I can’t really spend time with them. But my thought is you know what right now it’s a golden time for me to like really really build my business so I can gain more time so I can spend more time with them because right now I’m I’m handcuffed with my full-time job, right? Or at least I was before. But now the amount of income that I generated last month, which was close to like 50K last month, I’m like, “Oh, holy cow. This is actually possible. Like, you can literally do this.” Yeah. It’s only going to get better, I think, if you are dedicated. Yeah. Yeah. Whoever wins, they’ll have the most reps. Unless they’re like some anomaly super genius creative who make like a video every 3 months and get like 4 million views. Like un and that’s most likely not you, whoever’s listening, but like try it out. I’m not saying don’t do it, but like it’s all about consistency because even those people that post once every 3 months, it’s a banger video and they’re always there every 3 months. So like there’s still consistency there. Yeah, I love that. Thank you. All right, Ally, for those of them who’s just lost with this AI world, AI news, what is one suggestion you would give to them? Don’t read or watch the news at all if it does not affect your life. Probably less social media time because the FOMO. If you’re someone that’s susceptible to FOMO, just don’t even go on cuz like it’s fine. If you’re trying to make money, you need to be doing some sort of outreach or active job like applying to jobs, going on Upwork, doing something. I think using these AI tools, whichever one it is, business related stuff, marketing related stuff, like niche things, audio stuff, whichever one, if you pick up those tools and you’re actually valuable, people will pay you for it. So, just pick something, go all in on it. Ideally, you have some enjoyment in it. So, like, pick an experiment. Just be like, “Hey, I’m just going to go all in on this one thing for a month and see where I’m at after a month.” If you hate it, you pivot. If you don’t hate it, you just keep going and you’ll probably end up making money out of it somehow. That’s interesting. Oh, and with the personal brand, just post it every day. Do something every day or every week or whatever. Yeah. What about like if they want to learn just if you can suggest one tool for them instead of 10 billion different tools, what would that be? Just one. just pick one of the big players like Claude, Open AAI or one of them and just learn to do valuable work in one of those things or honestly hidden little secret maybe I think especially in the future learning about how to do all these AI tools like the local models and stuff and teaching businesses especially if they’re medical businesses or law businesses like hey how do you do all this AI stuff locally that’s not connected to the internet super valuable cuz I Data privacy is going to be a huge thing as we start going in the future. Everyone’s connected. People are going to be looking for the offline way to use AI tools. They already are and it’s honestly really easy to set up. You could learn it in like a few days, maybe a week. So those three things. Tell me a little bit more about that. Actually, y know, I’m very fascinated by that. And then for those of them who’s listening, that’s actually a really good way to make money. Like because I talked to one of those medical field when I was doing outreach, that was their concern. It’s like I don’t want AI to know all of my customers information, HIPPA, whatever. How do you set that up locally? Are you talking about just the HTML file or like what does that mean? So, like, cuz I’m looking into this more, too, because I have this lawyer client in the pipeline that’s coming up and me and this one guy who’s doing the job together. We’re trying to look for like offline ways to process their documents essentially. There’s like lots of sensitive info and law documents, right? So, all you got to do really, there’s like a few good local open- source models out there like Gemma 4 by Google. Some of the Chinese ones, I think Quen is a really good one. There’s also I can’t remember you can just Google it, go on claw or whatever, you’ll find the latest ones. But the only bottleneck is you need like somewhat of a decent computer which is why you see people buying Mac minis everywhere or something else. But basically what you could do is either help a business literally install this computer in their physical office or you can also buy like a they call it like a container or a Docker container online and host everything there. But yeah, just invest in a PC or a decent computer that you can just run at home and then literally ask Claude, “How do I install a local model here?” And then turn off your Wi-Fi and you’ll be able to use it. And it’s actually pretty amazing. It’s like really cool to use. So you can use as an example, if I want to use Claude, can I use Claude offline? Is that what you’re talking about? Claude does not really have like a local offline opensource model, but OpenAI has one where you can just download it. It’s like a big file, like a big GitHub repo, but you can download it and actually use it and they it’s like trained on lots of stuff. Basically, this is how I look at it. The current offline open-source models are basically where AI was one year ago. So whatever AI was at about a year ago, you could do that completely for free offline and like it’s really good. It’s still really good. Interesting. That’s awesome. So it’s a little bit outdated, but then it’s more safe way to protect people’s information because it’s local. It’s local. And if you’re just doing like processing documents and receipts and tax invoices, like dude, AI can definitely still do that a year ago. Like you could But yeah, I think that’ll be a big thing in the future. Yeah, that’s awesome. I did my taxes with AI last year. Yeah. Nice. Dang. Super smart. But thank you, Ally, so much for being here. I really appreciate your time. If there is only one thing that you want to tell to this audience, what would that be? Stuff will only happen if you do stuff. Honestly, like the YouTube rabbit hole. I’m the guy that’s addicted to YouTube. Just like pick something and just execute. Like only do things every day. Even if it’s like half an hour a day, an hour a day, that stuff compounds.

I’m not the video editor, but hiring video editor to edit my videos on YouTube was quite the journey for me. So instead, I hired Claw Code to become my AI video editor. And surprisingly, they’re fairly good. In the past, I created AI agent to become my video editor using Clog Code. And this is a specific instruction of how you can also set your AI agent to become your editor. And the cost per video was fairly inexpensive compared to hiring somebody. If you were to hire somebody to edit your video, it costs anywhere between $300 to $500 per video for long form. But hiring Clock Code, it costed less than $1 per video. Now, is Clock Code perfect? No, not at all. Compared to those experienced editors, Clock Code is not perfect at all. In fact, I use one of the most popular platform called Hyperframes, Remotion, and Cloud Design to see if they can mimic one of those professional editors. And this is the result that I got from Remotion. Pretty lame to be honest. It looks like somebody just put everything together into presentation. Make animation skills from presentation back in 2018. That’s what this looks like. So I tried hyperframe instead of emotion to see if it’s better. Is open source that hey Jen actually created and I wanted to see if they’re better. So I gave the exact prompt. All right. It’s got a little bit more emotion, a little bit more background. However, it still looks pretty lame too. This does not look like one of those professional editor has edited this. So I thought to myself, okay, what about cloth design? Do you think that’s going to be better? And this is what I got from claw design. This also looks like one of the presentation back in 2018. So this actually made me think, all right, maybe it’s me. Maybe my prompt sucks. So I got to really work. So, I spent hours working on my prompt to see if this actually works because Hyperframes and Remotion, they are open- source, which means they’re free that you can use. You don’t have to pay for their services right now, which is fantastic. Eventually, I think they might, but right now, it’s open source, so you can definitely use that. As long as you have subscription to Claude, you can also use Claw Design. And I personally use this a lot. So, we’re going to compare what is the best platform for us to use to edit videos using Claude. But before we talk about how we can use it, I like to talk about what it is first so that you can differentiate between different platform. Although they all seem very similar, they are completely different platform. Meaning if you use the same prompt to hyperframes, remotion and claw design, you are going to get a very different response. So what I want you to do is always tailor your prompt to the right platform and that way first of all you’re not wasting your credit because at the end of the day you’re still using hyperframes and remotion using claw code which means you’re using clause credit and same thing with claw design. I don’t want you to just waste credit. So it’s important for us to understand what this platform is and that way we can create the right prompt. And by the way, I have already put this into one skill that you can download and that way you don’t have to learn what prompt is better and all that because I already spent hours figuring that out. I just want to give it to you so you’re not wasting your time. Obviously after downloading the prompt, you can customize it as much as you want. But let’s go with the hyperframes first. So what is hyperframes? Hyperframes again it is a platform that hey Jen has created as an open source. Hyperframes is built on HTML which simply means website and this actually is a great platform if you are to create because I’ve tried hyperframes and claw design but I found that hyperframes is the best when it comes to creating bureau for yourself. Remotion is built on react which means it has a lot more control whenever you’re creating video. However, you’re not going to get the result that you want right away. It takes time for you to get the result that you want, especially with Remotion. And when I first tried Remotion with my older laptop, which was Mac Air, Remotion wasn’t really working. It paused in the middle of it and I got really frustrated. So, I decide to use it again with my new laptop that I just bought. It’s working just fine. But again, my prompt I had to get there in order for me to get the best result from which we’re are going to talk about how you can get the better result using this clot design is by far honestly my favorite because you don’t have to install anything. You don’t have to put anything into the terminal. Although remotion and hyperframes installing wasn’t difficult at all, which we are also going to go over that later in this video. But Claw Design has been the easiest for me to use. So I tend to always go back to Claw Design and ask specifically what I want and Claude Design will make a B-roll video for me. So in my opinion, I use this very often, especially because I have a Max plan using Claude. Now I haven’t used Claude Design with Pro plan. So I don’t know how much you can actually create B- rolls in there, but Max plan you can create quite a bit. And honestly, you don’t have to really learn what language hyperframe is using. HTML, CSS, Remotion, React,JSX, and Cloud Design Plain English. You don’t have to write down this in HTML to create videos like this because you know what? Claude Code will do that for us. you are only speaking in a plain language for all of these different platforms because inside clock code will turn your native language into the language that they understand which is HTML over here. So this is one of the example that hyperframes has and this is also one of the example that remotion has. So as you can tell hyperframes is a lot better when it comes to B-roll compared to this type of B-roll. It just looks pretty generic in my opinion. But let’s go back here. So earlier in the video, I’ve showed you claw design and reotion and hyperframes how they generated very plain B-roll for me. And this is the exact prompt that I used. Created animated stat sequence showing 135 workers laid off in 2026. 900 people per day. 49% expect more layoff this year. Dark background, bold white numbers. each stat phase in one by one with a subtle red accent color. So when I gave the exactly same prompt in different platform, that’s the result that I got because I didn’t really customize it at all. So customization and having the right prompt is so important. Hyperframe is like a web designer. You’re designing the whole B-roll and you’re timing in seconds, not necessarily frames. So you have to make sure you’re giving the exact seconds of how you want to design your video. Versus remote is not in seconds. If you were to give exactly same prompt, Remotion will struggle. Instead, it’s in frames. So you’re giving very specific details of hey, these are the detail of times in frames. Remotion will understand the best when you communicate that way. So it’s more of a developer or programmer that you can think of versus clot design is a creative director, which is perfect. You don’t need any technical language at all. Although those two you can also speak a native language to cloud code but they also have to transfer that native language write prompt to their language that they understand. But cloud design is all about understanding your brand kit like the story the vibe of your company and editing after them giving you the video. Let’s just say you want to change a couple different sections. Clot design has been the fastest compared to these two. So that was pretty cool. So, I put a couple different prompts in here that we can try and see what works the best. But, let’s go over how we can actually use hyperframes and remotion. So, hyperframes, I’ll put the link in the description below where you can have step-by-step instructions about this, but all you have to do is go to hyperframes.hen.com and you copy this skill and you just have to type it to clot code and that’s it. You can use the clot code terminal, you can use the clot code chat. Either way, they are going to make this work. So, just type this exact prompt. And same thing with Remotion. If you go to remote.dev dev, you just copy this one right here. This very first section. Click copied and go back to claw code, which in this case, I’m using claw code on anti-gravity IDE. This is important because they just recently launched anti-gravity IDE instead of just anti-gravity platform, which freaked me out, by the way. I freaked a ton of people out because I’m like, why? How come my clock code is not working? Yeah. Anyways, if you want to use clock code using anti-gravity, just download anti-gravity IDE and then this is where you can use it. And you just simply type this and click enter. In this case, I already have downloaded all. But when you’re putting this especially for hijen hyperframes there are 15 skills that automatically that will be downloaded for your designing skills which is perfect and formotion similar they have some template that they are going to download but I already have downloaded these templates and if they want you to download a couple different things and that’s related to video editing go ahead and do that. So basically this is how you get started. I’ll save this into skill. If you’re part of my community, you can find the skill under resources. If you’re not part of my community and you still want that skill, then you can click the link in the description below and I’ll have the skill saved in here in the notion doc. But one thing about this notion doc is if you were to click this, you’re going to see this random alien language. So instead of clicking it, you just click this six dots and click download. Go to Claude, click customize, click skills, plus sign, create skills, upload skill. This is where you can upload the skill and use it for yourself. So before prompting anything to clot code because you’re going to use their credit a lot. I typically use sonnet 4.6 in claw chat. Clot chat sonnet 4.6 is less expensive compared to opus 4.7 or 4.6. Haiku 4.5. It is the cheapest model out there for Anthropic, but I just don’t like it because there are just too many errors and it’s just not as good. So, I just like to go right in the middle of Shaun 4.6. And you have to say slash and what you have to do is slash SL- AI-B. This is a skill that you just barely saved. And then you’re going to explain what kind of videos that you like to create. Make sure that you specify I want to use hyperframes for this specific thing. Let’s just say you want to create a video of statistics. You want to talk about how you were able to make $1,000 using Cloud Code and you want to use that statistics and the graph to the audience and you’re wanting hyperframes to create that, then you can specifically tell Cloud Code to do that. And for this one, I already have a prompt for hyperframe specifically. So, I just put it on here. And as you can tell, for hyperframe from it is by time frame, right? So it has a very specific 0.8 gap, 0.6 seconds versus remotion is time in frames, right? 30fps and all this information that you don’t really have to learn, but clock code did that for us. So once you are okay, this is fairly interesting. I just put this information using my skill using claw chat, just a regular chat, and it has given me a video like this. Fascinating. So let’s go over just a regular cloud code and see what will happen if I ask hyperframes to create the video like this. Then it will save a video. But if you want to see it in studio in HTML format, it will have a studio so you can see live what they’re building. Let me show you what I mean by that. Let’s just use this prompt for remote. You can see live what they’re building. And one of the ways that you can ask is ask cloud code to open studio. Hey, I want to see this live what you’re building. So, open remotion studio for me. Then it’s going to create local host studio where you can look at this in live time and then pause the video and just click it and then you can render the video as well. So, this is one of the cool features that you can use. But going back to remote, it looks like the remote part is all taken care of. I asked Remotion to open this in studio and this is what I got from stats here and there compare to Claude chat which is this one right here. But still this looks way too lame in my opinion and even those tutorials out there on YouTube. I get it but I think a lot of tutorials are hype. Honestly, this remotion thing is not my favorite. But if you really work on the remote over and over with the right prompt, it’s going to get better. It’s just not there just yet. And it takes a long time for you to create a prompt that looks good. So it is all the opportunity cost right there. As an example, this is one of the graph that I created before for my previous video and it talks about breakdown of my income. And so I specifically asked Remotion to emphasize whenever I talk about the specific section, which they did really well, but as you can tell from up over here, the letters are merging together. And this is not bad, but the letters merging together. You can definitely work on it. And again, you have to go back and forth a couple of times to make it better. This is what I created using Claw Design. Exactly the same prompt that I created. And in my opinion, Cloud Design was faster to use it and it was quicker to edit as well. And I like the glowing effect. This is exact B-roll that I use in my previous video using Cloud Design. Okay, it looks like the Hyperframes is also done. So, let’s take a look at this. Hyperframe has put this into the Hyperframe studio. You can also have them download as well. But before downloading everything, if you like to just see what it looks like, opening up a studio is one of the best way to do that. So you’re not going back and forth between saving the video and then deleting the video and it’s just one extra step. So let’s take a look at this. Okay, this looks not good. Honestly, hyperframes and the reotion, same thing. It’s just again the prompt could have been better. However, compared to the very first video that I show you, it’s a lot better. So this is what I found out after using a couple of times and making this a little bit better. I end up getting the B-roll looking like this, which is not too bad if you think about it. If you work on this a little bit more, this is a lot better than one of those generic PowerPoint B-roll looking that I just barely show you. So, how did I do this? That’s exactly what I’m going to share with you right now. One of the ways that I figured this out is there is a platform called auto.online. For me, I’m not paying anything. I’m on the free version over here. I’m trying things out because I’m not downloading everything from here. So once you sign in, you don’t have to pay for anything. Then you just click this template over here and then click all templates. One of the benefit of this website is if you were to customize it and then put your own information, then you can and just download it. So super simple, right? So if you want to pay for it, you can. I’m not sponsored by them, by the way. But what I would do is if I like this style, I will ask Claude to learn the style and then create a prompt to mimic this style. In this case, I’m not going to use this because I talk about statistics. So maybe I can do data and comparison and see if I can use this instead. So as an example, if I want to use this, then I would copy this link, give it to Claude and say, I need you to create a prompt for hyperframes. What this website has the background and the color, the primary font, accent motion right here, it’s going up. Okay, let me copy this and go back to clawed code and feed this prompt to claw code for hyperframes and see how that goes. I do want to mention one thing really fast because the result that I just barely got wasn’t the result that I necessarily wanted. So, I did double check with Claude what’s happening, but Claude apparently can read the website but can’t really preview this animation. So what you need to do in this case what I did is I just screenshot the whole thing after the animation is done and then explain what exactly happened the graph going up and just screenshot this and then feed it to Claude and Claude was able to give me the prompt that kind of matches this animation. So let’s take a look at this monthly impressions and the numbers are there and it has some numbers on top. All right, do you see the graph going up? This is exactly what we saw in the other platform and clock code has tried to mimic that a little bit. Obviously, it’s not perfect because it has like some numbers cut off from here and there, but you can edit it. Again, asking code and then using hyperframes, but whenever you did that, you’re using credit. So, having a good solid prompt is really important. All right. Now that we use hyperframes as well, but it’s quite the journey there, right? you have to go to this website and even look for the frames and screenshot it. It takes a long time in my opinion. So, personally, I don’t use hyperframes nor reotion because I don’t think they’re good just yet. I think it will get there, but they’re not there yet. So, what I personally use for my videos is I actually use claw design. Yeah, this will has been the simplest way for me. And with claw design, you have to go back and forth a couple of times, find your own design. But in my opinion, this is good enough. Honestly, I wish I really wish there a download button from Club Design Entropic. If they are even watching this video, I hope they make this download button here. This will change the whole game. But they don’t have it. So, what I typically do is let’s just say I want to use this specific statistics that they’re using right now. Then I click present and click new tab. Open in a new tab. And literally when I’m recording a video and I screen share exactly what I’m doing, I put it on the side and then screen share and then I talk at the same time. So that can be one of the B- rolls or I don’t even have to show my face and only show this in a full screen and that will look like one of the B-rolls that editor has made. And this is honestly not bad at all. This one right here kind of looks like one of those editor has created, right? And one of the best thing is you can literally customize and change it right away. So in my opinion out of all these three platforms, hyperframes, reotion or claw design, I think one of the best thing that you can use if you want to get some boost for your video and adding some B- rolls or some fancy animation. I think claw design is probably one of my favorite features out of all and one of the best feature. Again, I’m not affiliated with any of the platform in here nor sponsored by any of it. This is just from my personal experience. After trying it for a couple of hours, couple of days, I figured, you know what? This is actually one of the easiest and this is one of the best results that I got. But just make sure the claw design whenever you’re designing it, make sure you put the brand kit information. Meaning, if your brand is green, then make sure that it’s green so that your V-roll is somewhat related to your brand kit. My case, I’m gold. I share gold a lot. So that’s why when I share, you just see a lot of yellow/ gold style over here, black and white. But it really depends what you want to do. And then you have claw design change it. And they can just do some sort of like minimalism look too. And they can do it all for you. I hope this video was helpful.

You want to build your personal brand and grow your business online, but you don’t want to show your face. So now you’re stuck. You watch all the tutorials out there and try to grow your online presence with faceless YouTube channels and you maybe post a couple different videos and then you didn’t get the success that they are talking about. And I’m sure that’s really frustrating because you put that much time and effort into this and probably wondering, is this even working? I’m here to tell you I know exactly where you’re at because I’ve been there. I’m an AI content strategist and I’ve been a content creator since 2018. Grew my channel to 550K across three platforms. And just 6 months ago, I grew this channel that you’re watching to 31,000 followers on YouTube using AI. And just recently, 3 weeks ago, I launched this private community where people can ask me questions, I can connect with them, and we have weekly calls. But one of the common questions that I get is, Sandy, how do I build a personal brand if I don’t want to show my face? Some people said English is not their native language or they are camera shy or they just hate recording themselves. Whatever their reason is, I’m here to walk you through exactly how you can overcome that huddle. But not only that, I’ll show you in live demo how you should also create content. And I’m going to use my sister as an example for this video. She doesn’t know I’m using her as an example, but she is in her 30s. She’s a teacher in South Korea and she’s pretty camera shy when it comes to camera recording herself. She just hates doing that and English is not her native language. And on top of that, she has a full-time job, like full full-time. She has no time to spend in learning content creation. So, I need to give her a method where it’s fast for her to plug and play so she can build her online presence without showing her face. So, make sure to watch until the end of the video so you can see the live demo of how I would do it for my sister. So, when it comes to creating faceless content, I want you to remember this framework called soul. It’s S O U L. S stands for story. You’re sharing your story with other people so that you can differentiate yourself amongst all different AI creators or even just nonAI creators out there. This is the very important step and this is something that AI cannot touch because if you think about AI, they don’t have any story. They can make up story but they’re not real. You have to make sure that your story is behind your content, behind your AI, influencer or avatar, character, faceless channel, whatever you decide to do, you make sure your story is behind it. And O stands for own your niche. Now, there are so many different tutorials out there that talks about this niche will work for Faceless Channel. This niche will work for this and that. Yeah, I get that. But if you actually think about all these Disney characters as an example, like Winnie the Pooh, some people they relate to Winnie the Pooh and they like that better compared to like Tiger in there or Piglet in there. Do why do you think that is? And it’s not necessarily just because what they look that’s part of it, but it’s the most important thing is what kind of story that they have behind the content related to the first point which is story. So because you have story back of your avatar influencer or faceless channel, it’ll be easier for you to own the niche that you have. You don’t necessarily have to chase the niche that other people suggest in terms of making money. It’s like go with the financial niche. Talk about crypto. That will be good. You know, if that’s not what you’re into, don’t talk about it because soon enough you’re going to get overwhelmed and eventually give up. So that’s not the route that I suggest. And I’m going to walk you through exactly where to go next after talking about this. Use stands for use AI. AI is a tool guys. This is very important that I want you to know. AI is just a tool that will help us to amplify our voice rather than replacing us. Now, a lot of people in this world right now, they’re scared of AI. They just think AI is going to replace us. And maybe some of it is true. However, what AI is replacing is not human. They’re replacing the repetitive work that human did. In some ways, I believe AI helped us to be more true to ourselves. If you think about it, in the past, we always heard you got to work really hard and if you put 10,000 hours into this, then you will get this result because you put that much time blah blah blah. But right now with AI, everything has changed because you can faster the work process and everybody can be a developer. Look at me. I developed two different apps using cloud code. Things has changed since couple years ago. Now with AI, pretty much almost everything is possible now. Is that a bad thing? I don’t think so. It’s giving more opportunity for people to show them who they really are. I call this inside out method where you find who you are, your true self, and then you’re pulling yourself out to the world. So AI has helped us with this inside out method where you can literally show who you are and be more authentic with the help of AI. With this specific case, you are going to use AI to faster the process when it comes to growing your presence online. And lastly, L stands for layer the character. Now, this specifically means you you’ll be using a couple different tools to make sure that you get the right AI avatar, influencer, or character. So that so you can have a content that you resonate a little bit more and then you can have more consistency and people can relate more. So we are going to talk about this a little bit later in this video. So just make sure to keep in mind this is what it is. Story on your niche use AI layer character. So let’s talk about the story part first. I mentioned that in order for you to stand out you need to have your own story. It’s important that you go through this process. So I have this website called slestudio.com sleeudio.com. I’ll put this in the description below. But this is the section that I want you to try which is personal brand blueprint. Now personal brand blueprint is going to use the framework called ikiguai. Ikiguai is a Japanese concept. It means the reason for being. It’s pretty much asking those deep questions to find out who you truly are so that you can be the better representative of yourself to the world. This is a free tool that I put together, but if you don’t want to use it here, my suggestion is go to Claude and then put the exactly same question in Claude. Now, I use Chat PT and Perplexity for this specific exercise, but I found out has been the most powerful tool when it comes to personal branding. I don’t know why, but Claude just worked better when it comes to really resonating and then giving you good feedback. So, let me try this as an example. I’m going to put my sister’s name in here. And I’m actually going to put my email address so that she doesn’t get emailed. And this case, what I’m going to say is I’m not going to say I already have a channel or niche, but I’m going to click I’m just starting out. And here are the questions that they have. They have four different questions. My suggestion to you is if you have never done this before, then I want you to go back to the older method. What is the old method? No technology method. So back in the day, what did we do whenever we want to find answers? Typically, we read books or we ask people some questions or we meditate. So this specific step, that’s what you can do. go to one of the rooms or one of the spot that you’d like where there’s no distraction, no technology distraction, no AI, no phones, and just bring a pen and paper, write down these questions because these are very deep questions and very important for you to answer for yourself. Nobody else can tell you except for you. So, write down the four different questions and when you are done with it, come back to it and then you can fill it out here. But for the sake of this video, I’m going to fill this out so you know exactly what you’re going to get. So the very first question is, what do you love to do? I’m going to say for her case, I love to teach English to Koreans. Teaching is what I’m passionate about. I love communicating with students, whether the student is teenagers to grown adults to seniors. I just love doing that. Obviously, the more you write it here, the better it is. And by the way, for the voice right now, I’m just using this with rifflow. So, let’s do the next one. What are you great at? I’m great at connecting with people and teaching. And also, I’m great at listening to other people and solving problems. My sister’s really good at those things and a lot more, but I’m just going to keep it simple. What does the world need right now? The world needs education. So, especially in Korea, a lot of people are interested in wanting to learn English, especially in this AI era where English is pretty necessary for them to learn different coding skills. Even though Korean would work, but in order for them to communicate more accurately, they need to learn English. And the last question is, what can you be paid for? I can be paid for teaching English, whether that’s a private tutoring or group coaching or teaching at school. That’s something that I can definitely get paid for in South Korea. I was hammering down on this teaching English part because just because that’s her full-time job, but you can write down whatever you like. You can even go back to your childhood and write it down what happened in the past or with your former job or current job. Feel free to do it. It’s going to build a personal blueprint for you. What they have is they have a ideal customer avatar which is ICP ideal customer person and it has a brand voice and content pillars. And after that’s all done then I’m going to feed this to claw chat instead of cloud code. So let’s take a look at this for Lily. Her brand positioning is I help Korean professionals and students master English communication so they can thrive in AIdriven global economy using empathetic teaching method that makes learning feel natural competence feel okay this is actually pretty good brand positioning is that what about ideal customer avatar okay I gave a pretty generic broad but you I want you to be more specific than anywhere between 16 to 65 that’s way too broad gap right and brand voice and tone is clear, warm, encouraging, practical. Great. Now we’re talking about the content pillar. This is the important part. The first content pillar is we are doing English or AI era. Yeah, this is actually very important because AI is hot for sure. So when it comes to content, I know your niche might not be related to AI at all, but if somehow if you can relate AI to your niche right now or to your content, you will get more views, meaning you’re going to attract more people, right? Views equals people watching behind your content. So that’s why this is good. And the second one is confidence over perfection and real world English skills. Number four, teaching that lessons learning at any age. Perfect. So, you can read all of that. And what you can do is download PDF right here. I’m going to save this. And then the next thing that I’m going to do is I’m going to feed this to Claude right now. And I have couple skills that you can use specifically for this. And if you’re already in my community, I’ll put in the resources so you can check out the skills. And if you’re not, I will put it in the notion doc where you can download the skills. But something that’s really important is if you were to download a skill as an example like this. If you just click it, alien language over here. So what you need to do is just click this little dot and click download and then feed this skill. Go back to claude. Click customize. Click skills plus sign. Create skills. Upload a skill. This is where you can upload a skill for yourself. But for this specific video, you can use a skill called SL icky guy right here, which it will do the research for you. Remember the what does a world need part. If you’re confused, you’re like, I don’t know what the world needs, Sandy. You’re guessing, but this is actually doing the research. Collage will go out and do the research for you and tell you exactly what does the world need. So that’s one of the skills. The other skill is personal brand blueprint. It’s kind of similar to icky guy, but it’s actually hammering down of how you can build your personal brand. So, this is a skill that you can use. I’ll put in the description below. But for now, let’s just say you’re pretty defined. You’re like, “This is good. I really like this content pillar that this guy has given me. I’m good to go. I don’t need to make any adjustments.” Then, what you can do is we are going to use this platform called Hickfield Supercomputer. So, for some of you who’s not technical, you’re like, I don’t even want to learn cloud code. This is too confusing. Then all you have to do is use this AI agent that Hicksfield barely launched. I’ll feed this PDF over here and I’ll say this. Okay, I want you to read this PDF. And now you know my ideal customer person. Specifically, I’m going to schedule a week worth content. I’m doing Instagram and Tik Tok and I will be posting two times a day. And I want you to create 14 contents in total. But we are going to test two content first for this specific video. I want you to make it sound natural and use natural language and come up with a script that makes sense. When it comes to teaching English to Korean speakers, the base language will be Korean and you’ll be adding English here and there. Since you are teaching English and Korean, okay, so I put the prompt over there. They have a skill that Hicksfield also put together in here. And you’re more than welcome to try all these different skills over here. Honestly, I’ve tried this part like cut my hourlong interview to five different vertical clips because it’s been days since I’ve been playing with this. That wasn’t my favorite feature per se just because I know they’re still working on this platform. They just barely launched this. But if you look at this here as an example, the screen is cut off, right? the part that they got was good but then just the screen share part was not as accurate and even though I prompted I tried in a couple different ways. Now this part it’s okay when I don’t have a screen share but then if I have a screen share it just cost and the other thing that you can also try for yourself is creating your AI avatar. Now you can do a couple different ways. You can just put it in here and go straight here and then have create the AI avatar in here or you can go to hickfield.ai AI and create a AI avatar in here as well. I record another video you can watch of how to create AI avatar. But this is pretty cool because I recently did an interview with Equi and she looks like this. She’s very pretty and then she put her hair really cute. And when I put this link of our podcast together, they created this AI avatar that kind of looks like her and then they even put this hair looking like her, too. All right. So, I want you to take a look at this. This is pretty interesting. Okay, except for the subtitle. I don’t know what happened here. This is definitely not English, but let’s take a look. I think it’s really important to have that domain expertise and understand the business needs. The chions would from expertise and one or two teasers that Men’s company AI is only as good as the humans who direct it. I don’t know if that was English honestly towards the end of it like why am I not understanding what they’re talking about? But also take a look at this. This is kind of interesting, too. This is one of the AI influencer that I created a couple weeks ago, but this sounds really natural. Stop trying to learn a thousand different AI tools. It’s a quick way to burn out. You don’t need a computer science degree. Pick one single issue a business near you is actually facing. Solve that issue for them for free using a simple cloud project, iterate based on their feedback, and share that case study on LinkedIn. That is how expert consulting careers are actually born. And I’m not just saying that. So, that sounds really realistic. I mean, this is using Cance 2.0, Zero, which is one of the best AI video generation platform that I think that you can use. But anyways, yeah, it sounds very natural. She looks natural. I don’t know why she did this towards the end of it, but you know, it’s AI. Anyways, I wanted to just tell you that you are more than welcome to play around different skills that they have. And I did play around different skills, but I found out this probably is one of the best way that you can go with, which is just building something from the scratch and building something on your own. build a personal brand behind the content. So, what I’m going to do is I’m going to use element and I’m going to use this girl right here, Nina. She’s going to be my AI influencer. And save it. And then this is what I can do. Just do at and then just click Nina. Perfect. And you can do two different ways. Auto run without asking or confirm before running. I’m just going to do auto run for this one since I’ve done confirm before. So, I just want to see what it comes out with. And I also tested Korean to see what it sounds like. It didn’t sound too bad. Okay, I know you don’t speak Korean, but just see if it sounds natural to you. That moment when someone asks you, that’s you.

Some of like the first video, you can’t really tell that this is AI, which is crazy, but they are kind of awkward. They’re still a little awkward. So, what we’re going to do is we are going to use the text field computer just to see what they come up with cuz I’m really curious to hear it. And the other thing I don’t know if you noticed but the voice keep change and the voice was just different. So the other thing what you can do is you can go to hixfield.ai and then you can connect your model for the voice and you can actually use lapse feature in here and that way you can have a consistent voice feature too. So we’re going to wait on this but while we wait I want to talk about one feature. Remember I mentioned that I want this to be scheduled. I don’t have that much time. You work on this for me. So basically what you just barely did is you hire the full marketing team for your content creation. You the brand strategist and the creator video editor and you can actually schedule this so it’s more automated. Now it doesn’t have a feature of posting that’s something else that you can use like potato as an example for the posting part. for content creation part and scheduling it. Go back to the Hickfield and then you can just try in the chat over here is and then tell Hickfield I want you to schedule creating two videos per day for a week and that’s it. As simple as that. Okay, perfect. Everything is just boom. I was waiting and then there you go. It’s done. So it has a video generator over here. It’s in Korean. It’s I don’t know why it’s in Korean, but it just talks about that theuler Kuran is taken care of and it’s going to put it for a week twice a week. That’s what I said. So, let’s take a look at this video.

This is really good, guys. It’s like scary good. I’m sorry that I know this was in Korean because I wanted to use a very specific case that my sister would use. And also wanted to tell you if your target market is not English and then you’re wanting to do like Spanish or like Arabic, whatever language that you speak, you’re more than welcome to do that. And what does this tells us? Let’s just say you don’t speak Chinese, but you want to target this Chinese market as an example. You can use this, but obviously you’re not going to understand what this is talking about. The Chinese people will. They will understand what you’re talking about because this is so freaking good. And Korean is not easy. So I’m if AI got Korean, it probably will get a lot of different languages. All right, I hope this video was helpful. I just wanted to show you in a very simple way how you can actually make faceless channel successful.