You want to build your personal brand and grow your business online, but you don’t want to show your face. So now you’re stuck. You watch all the tutorials out there and try to grow your online presence with faceless YouTube channels and you maybe post a couple different videos and then you didn’t get the success that they are talking about. And I’m sure that’s really frustrating because you put that much time and effort into this and probably wondering, is this even working? I’m here to tell you I know exactly where you’re at because I’ve been there. I’m an AI content strategist and I’ve been a content creator since 2018. Grew my channel to 550K across three platforms. And just 6 months ago, I grew this channel that you’re watching to 31,000 followers on YouTube using AI. And just recently, 3 weeks ago, I launched this private community where people can ask me questions, I can connect with them, and we have weekly calls. But one of the common questions that I get is, Sandy, how do I build a personal brand if I don’t want to show my face? Some people said English is not their native language or they are camera shy or they just hate recording themselves. Whatever their reason is, I’m here to walk you through exactly how you can overcome that huddle. But not only that, I’ll show you in live demo how you should also create content. And I’m going to use my sister as an example for this video. She doesn’t know I’m using her as an example, but she is in her 30s. She’s a teacher in South Korea and she’s pretty camera shy when it comes to camera recording herself. She just hates doing that and English is not her native language. And on top of that, she has a full-time job, like full full-time. She has no time to spend in learning content creation. So, I need to give her a method where it’s fast for her to plug and play so she can build her online presence without showing her face. So, make sure to watch until the end of the video so you can see the live demo of how I would do it for my sister. So, when it comes to creating faceless content, I want you to remember this framework called soul. It’s S O U L. S stands for story. You’re sharing your story with other people so that you can differentiate yourself amongst all different AI creators or even just nonAI creators out there. This is the very important step and this is something that AI cannot touch because if you think about AI, they don’t have any story. They can make up story but they’re not real. You have to make sure that your story is behind your content, behind your AI, influencer or avatar, character, faceless channel, whatever you decide to do, you make sure your story is behind it. And O stands for own your niche. Now, there are so many different tutorials out there that talks about this niche will work for Faceless Channel. This niche will work for this and that. Yeah, I get that. But if you actually think about all these Disney characters as an example, like Winnie the Pooh, some people they relate to Winnie the Pooh and they like that better compared to like Tiger in there or Piglet in there. Do why do you think that is? And it’s not necessarily just because what they look that’s part of it, but it’s the most important thing is what kind of story that they have behind the content related to the first point which is story. So because you have story back of your avatar influencer or faceless channel, it’ll be easier for you to own the niche that you have. You don’t necessarily have to chase the niche that other people suggest in terms of making money. It’s like go with the financial niche. Talk about crypto. That will be good. You know, if that’s not what you’re into, don’t talk about it because soon enough you’re going to get overwhelmed and eventually give up. So that’s not the route that I suggest. And I’m going to walk you through exactly where to go next after talking about this. Use stands for use AI. AI is a tool guys. This is very important that I want you to know. AI is just a tool that will help us to amplify our voice rather than replacing us. Now, a lot of people in this world right now, they’re scared of AI. They just think AI is going to replace us. And maybe some of it is true. However, what AI is replacing is not human. They’re replacing the repetitive work that human did. In some ways, I believe AI helped us to be more true to ourselves. If you think about it, in the past, we always heard you got to work really hard and if you put 10,000 hours into this, then you will get this result because you put that much time blah blah blah. But right now with AI, everything has changed because you can faster the work process and everybody can be a developer. Look at me. I developed two different apps using cloud code. Things has changed since couple years ago. Now with AI, pretty much almost everything is possible now. Is that a bad thing? I don’t think so. It’s giving more opportunity for people to show them who they really are. I call this inside out method where you find who you are, your true self, and then you’re pulling yourself out to the world. So AI has helped us with this inside out method where you can literally show who you are and be more authentic with the help of AI. With this specific case, you are going to use AI to faster the process when it comes to growing your presence online. And lastly, L stands for layer the character. Now, this specifically means you you’ll be using a couple different tools to make sure that you get the right AI avatar, influencer, or character. So that so you can have a content that you resonate a little bit more and then you can have more consistency and people can relate more. So we are going to talk about this a little bit later in this video. So just make sure to keep in mind this is what it is. Story on your niche use AI layer character. So let’s talk about the story part first. I mentioned that in order for you to stand out you need to have your own story. It’s important that you go through this process. So I have this website called slestudio.com sleeudio.com. I’ll put this in the description below. But this is the section that I want you to try which is personal brand blueprint. Now personal brand blueprint is going to use the framework called ikiguai. Ikiguai is a Japanese concept. It means the reason for being. It’s pretty much asking those deep questions to find out who you truly are so that you can be the better representative of yourself to the world. This is a free tool that I put together, but if you don’t want to use it here, my suggestion is go to Claude and then put the exactly same question in Claude. Now, I use Chat PT and Perplexity for this specific exercise, but I found out has been the most powerful tool when it comes to personal branding. I don’t know why, but Claude just worked better when it comes to really resonating and then giving you good feedback. So, let me try this as an example. I’m going to put my sister’s name in here. And I’m actually going to put my email address so that she doesn’t get emailed. And this case, what I’m going to say is I’m not going to say I already have a channel or niche, but I’m going to click I’m just starting out. And here are the questions that they have. They have four different questions. My suggestion to you is if you have never done this before, then I want you to go back to the older method. What is the old method? No technology method. So back in the day, what did we do whenever we want to find answers? Typically, we read books or we ask people some questions or we meditate. So this specific step, that’s what you can do. go to one of the rooms or one of the spot that you’d like where there’s no distraction, no technology distraction, no AI, no phones, and just bring a pen and paper, write down these questions because these are very deep questions and very important for you to answer for yourself. Nobody else can tell you except for you. So, write down the four different questions and when you are done with it, come back to it and then you can fill it out here. But for the sake of this video, I’m going to fill this out so you know exactly what you’re going to get. So the very first question is, what do you love to do? I’m going to say for her case, I love to teach English to Koreans. Teaching is what I’m passionate about. I love communicating with students, whether the student is teenagers to grown adults to seniors. I just love doing that. Obviously, the more you write it here, the better it is. And by the way, for the voice right now, I’m just using this with rifflow. So, let’s do the next one. What are you great at? I’m great at connecting with people and teaching. And also, I’m great at listening to other people and solving problems. My sister’s really good at those things and a lot more, but I’m just going to keep it simple. What does the world need right now? The world needs education. So, especially in Korea, a lot of people are interested in wanting to learn English, especially in this AI era where English is pretty necessary for them to learn different coding skills. Even though Korean would work, but in order for them to communicate more accurately, they need to learn English. And the last question is, what can you be paid for? I can be paid for teaching English, whether that’s a private tutoring or group coaching or teaching at school. That’s something that I can definitely get paid for in South Korea. I was hammering down on this teaching English part because just because that’s her full-time job, but you can write down whatever you like. You can even go back to your childhood and write it down what happened in the past or with your former job or current job. Feel free to do it. It’s going to build a personal blueprint for you. What they have is they have a ideal customer avatar which is ICP ideal customer person and it has a brand voice and content pillars. And after that’s all done then I’m going to feed this to claw chat instead of cloud code. So let’s take a look at this for Lily. Her brand positioning is I help Korean professionals and students master English communication so they can thrive in AIdriven global economy using empathetic teaching method that makes learning feel natural competence feel okay this is actually pretty good brand positioning is that what about ideal customer avatar okay I gave a pretty generic broad but you I want you to be more specific than anywhere between 16 to 65 that’s way too broad gap right and brand voice and tone is clear, warm, encouraging, practical. Great. Now we’re talking about the content pillar. This is the important part. The first content pillar is we are doing English or AI era. Yeah, this is actually very important because AI is hot for sure. So when it comes to content, I know your niche might not be related to AI at all, but if somehow if you can relate AI to your niche right now or to your content, you will get more views, meaning you’re going to attract more people, right? Views equals people watching behind your content. So that’s why this is good. And the second one is confidence over perfection and real world English skills. Number four, teaching that lessons learning at any age. Perfect. So, you can read all of that. And what you can do is download PDF right here. I’m going to save this. And then the next thing that I’m going to do is I’m going to feed this to Claude right now. And I have couple skills that you can use specifically for this. And if you’re already in my community, I’ll put in the resources so you can check out the skills. And if you’re not, I will put it in the notion doc where you can download the skills. But something that’s really important is if you were to download a skill as an example like this. If you just click it, alien language over here. So what you need to do is just click this little dot and click download and then feed this skill. Go back to claude. Click customize. Click skills plus sign. Create skills. Upload a skill. This is where you can upload a skill for yourself. But for this specific video, you can use a skill called SL icky guy right here, which it will do the research for you. Remember the what does a world need part. If you’re confused, you’re like, I don’t know what the world needs, Sandy. You’re guessing, but this is actually doing the research. Collage will go out and do the research for you and tell you exactly what does the world need. So that’s one of the skills. The other skill is personal brand blueprint. It’s kind of similar to icky guy, but it’s actually hammering down of how you can build your personal brand. So, this is a skill that you can use. I’ll put in the description below. But for now, let’s just say you’re pretty defined. You’re like, “This is good. I really like this content pillar that this guy has given me. I’m good to go. I don’t need to make any adjustments.” Then, what you can do is we are going to use this platform called Hickfield Supercomputer. So, for some of you who’s not technical, you’re like, I don’t even want to learn cloud code. This is too confusing. Then all you have to do is use this AI agent that Hicksfield barely launched. I’ll feed this PDF over here and I’ll say this. Okay, I want you to read this PDF. And now you know my ideal customer person. Specifically, I’m going to schedule a week worth content. I’m doing Instagram and Tik Tok and I will be posting two times a day. And I want you to create 14 contents in total. But we are going to test two content first for this specific video. I want you to make it sound natural and use natural language and come up with a script that makes sense. When it comes to teaching English to Korean speakers, the base language will be Korean and you’ll be adding English here and there. Since you are teaching English and Korean, okay, so I put the prompt over there. They have a skill that Hicksfield also put together in here. And you’re more than welcome to try all these different skills over here. Honestly, I’ve tried this part like cut my hourlong interview to five different vertical clips because it’s been days since I’ve been playing with this. That wasn’t my favorite feature per se just because I know they’re still working on this platform. They just barely launched this. But if you look at this here as an example, the screen is cut off, right? the part that they got was good but then just the screen share part was not as accurate and even though I prompted I tried in a couple different ways. Now this part it’s okay when I don’t have a screen share but then if I have a screen share it just cost and the other thing that you can also try for yourself is creating your AI avatar. Now you can do a couple different ways. You can just put it in here and go straight here and then have create the AI avatar in here or you can go to hickfield.ai AI and create a AI avatar in here as well. I record another video you can watch of how to create AI avatar. But this is pretty cool because I recently did an interview with Equi and she looks like this. She’s very pretty and then she put her hair really cute. And when I put this link of our podcast together, they created this AI avatar that kind of looks like her and then they even put this hair looking like her, too. All right. So, I want you to take a look at this. This is pretty interesting. Okay, except for the subtitle. I don’t know what happened here. This is definitely not English, but let’s take a look. I think it’s really important to have that domain expertise and understand the business needs. The chions would from expertise and one or two teasers that Men’s company AI is only as good as the humans who direct it. I don’t know if that was English honestly towards the end of it like why am I not understanding what they’re talking about? But also take a look at this. This is kind of interesting, too. This is one of the AI influencer that I created a couple weeks ago, but this sounds really natural. Stop trying to learn a thousand different AI tools. It’s a quick way to burn out. You don’t need a computer science degree. Pick one single issue a business near you is actually facing. Solve that issue for them for free using a simple cloud project, iterate based on their feedback, and share that case study on LinkedIn. That is how expert consulting careers are actually born. And I’m not just saying that. So, that sounds really realistic. I mean, this is using Cance 2.0, Zero, which is one of the best AI video generation platform that I think that you can use. But anyways, yeah, it sounds very natural. She looks natural. I don’t know why she did this towards the end of it, but you know, it’s AI. Anyways, I wanted to just tell you that you are more than welcome to play around different skills that they have. And I did play around different skills, but I found out this probably is one of the best way that you can go with, which is just building something from the scratch and building something on your own. build a personal brand behind the content. So, what I’m going to do is I’m going to use element and I’m going to use this girl right here, Nina. She’s going to be my AI influencer. And save it. And then this is what I can do. Just do at and then just click Nina. Perfect. And you can do two different ways. Auto run without asking or confirm before running. I’m just going to do auto run for this one since I’ve done confirm before. So, I just want to see what it comes out with. And I also tested Korean to see what it sounds like. It didn’t sound too bad. Okay, I know you don’t speak Korean, but just see if it sounds natural to you. That moment when someone asks you, that’s you.
Some of like the first video, you can’t really tell that this is AI, which is crazy, but they are kind of awkward. They’re still a little awkward. So, what we’re going to do is we are going to use the text field computer just to see what they come up with cuz I’m really curious to hear it. And the other thing I don’t know if you noticed but the voice keep change and the voice was just different. So the other thing what you can do is you can go to hixfield.ai and then you can connect your model for the voice and you can actually use lapse feature in here and that way you can have a consistent voice feature too. So we’re going to wait on this but while we wait I want to talk about one feature. Remember I mentioned that I want this to be scheduled. I don’t have that much time. You work on this for me. So basically what you just barely did is you hire the full marketing team for your content creation. You the brand strategist and the creator video editor and you can actually schedule this so it’s more automated. Now it doesn’t have a feature of posting that’s something else that you can use like potato as an example for the posting part. for content creation part and scheduling it. Go back to the Hickfield and then you can just try in the chat over here is and then tell Hickfield I want you to schedule creating two videos per day for a week and that’s it. As simple as that. Okay, perfect. Everything is just boom. I was waiting and then there you go. It’s done. So it has a video generator over here. It’s in Korean. It’s I don’t know why it’s in Korean, but it just talks about that theuler Kuran is taken care of and it’s going to put it for a week twice a week. That’s what I said. So, let’s take a look at this video.
This is really good, guys. It’s like scary good. I’m sorry that I know this was in Korean because I wanted to use a very specific case that my sister would use. And also wanted to tell you if your target market is not English and then you’re wanting to do like Spanish or like Arabic, whatever language that you speak, you’re more than welcome to do that. And what does this tells us? Let’s just say you don’t speak Chinese, but you want to target this Chinese market as an example. You can use this, but obviously you’re not going to understand what this is talking about. The Chinese people will. They will understand what you’re talking about because this is so freaking good. And Korean is not easy. So I’m if AI got Korean, it probably will get a lot of different languages. All right, I hope this video was helpful. I just wanted to show you in a very simple way how you can actually make faceless channel successful.