Hey everyone, how’s it going? Hope you’re doing well. Welcome to our power session. I hope you’re having a great weekend. First of all, let’s just real quick confirm that you can hear me loud and clear, that you can see my me for now, not my screen yet. So, just give me a hi or hello in the chat if you can, please. All right, Jeff, Brent, Dilly, David, Dan, Maria, Greg, thank you. Marica, Barry, Hillary, Sandy, Lenny, Gus, Chad, Jasper. All right, Jeffrey. All right, thank you everyone. All right, so it seems that everything is working fine. So let’s get started and I will start recording this one. Now I strongly recommend that you stay on live cuz particularly for this one for this session I think the Q&A part is going to be very very important. So I strongly recommend that you stay if you can. But being transparent, I’ll be recording this one and um I do have the intention to make it recording available for I don’t know maybe one, two, maybe even three days. That that that part I don’t know yet. So let me recording in progress. All right. Okay. So let’s officially start now. And uh All right. So today I want to share with you a uh a complete game plan uh for scaling meta campaigns to six figures. And just as a quick introduction, if you’ve been following me for a while, uh you know that uh well I I have a long journey in the affiliate marketing/direct response space and uh I do use and recommend in my own affiliate marketing business many I think we can call those alternative traffic sources or second tier traffic sources. I have trainings on that and um I think that’s a very interesting uh viable route for an affiliate marketer to to get started. Uh but obviously uh Meta is is it remains a very powerful platform when you can use it, right? Uh if we were to to do a comparison with alter al alternative traffic sources in meta I’ll say that meta has always the biggest potential for scaling but it is indeed more competitive. It traffic can be more expensive there. So if you don’t know how to play the g the meta’s game right uh you can have issues but if you know how to play it right the potential there is it’s virtually unlimited. It’s a matter of numbers like Meta is the biggest traffic source in the world if you understand how to use it. Um there’s a huge amount of money to be made there. And that’s what I want to show you here today. And I decided to do this power session. And by the way, there’s nothing for sale. I’m not going to offer you any courses, trainings, programs, like nothing. Like there this is not a warm-up for something. It’s just really a training. Uh last year I I I was I I used to do no not just last year I stopped doing it this year but for I don’t know like almost no yeah seven eight years I think I I I used to do like weekly training sessions and I feel that since I stopped doing it this year I kind of uh I I feel like I have to provide more value to the wealthy minds list and to the wealthy minds group basically and I want to do this um start doing this more frequently now that we are entering Q4 cuz Q4 and Q1 they tend to be much better for uh for just selling stuff on the internet perhaps offline as well I don’t know but definitely on the internet and that then for affiliates this is a great period okay so I’ll be doing more training sessions like this one I’ll be releasing more videos more of those insider reports that I’ve been sharing cuz I want to give you more uh real information content. There’s a lot of content out there. It’s not easy to find things that are real that come from people who are doing it in and who are in the trenches. The problem is that people in the trenches, they lack the time to produce training sessions like this one. This is the reason why I have been doing this as frequently as I um as I wanted for for the past few months. But uh yeah, I think that I’ll be able to share some nice information with you here today. So what I prepared was initially just to go through some initial stuff. I put together a short very short slide presentation. I’m not a big fan of slides but just to to give us a foundation here and then after that I want to share with you examples. I want to share uh I I’ll use the whiteboard to show you some strategies and uh I’ll try to make it as obviously when we talk about scaling meta campaigns to six figures there’s a lot involved there. We’re going to spend an hour and a half here probably plus 30 45 minutes for Q&A. That’s what I’m expecting. But uh obviously this could be like a two three-day workshop and we would have definitely enough content to to cover. So I’ll try to be concise, straightforward and give you actionable information. I want to provide everyone who’s here when I mail you a recording tomorrow. If you stay until the end, I’ll definitely include for you as a bonus a uh the these slides and a transcript with everything like in kind of a playbook for implementing everything we’re going to be discussing here today. So that uh if if it’s a bit of an information overload, which is a risk uh that could happen today, but you’re going to get that information in a very organized way. So, I think that it’s going to be something you’re going to be able to to really use in your business. All right. So, with that being said, uh let me start by sharing those slides with you. So, give me a moment to share
my screen. All right. You should be able to see it now. All right. So uh let’s talk about some uh very important things. I’m going to rush a little bit this part because the real act the really actionable stuff is in the second part. Okay. All right. So first of all uh let’s just just make sure that we everyone here understand what the affiliate marketing game is. This is information I’ve shared before but just to make sure everyone is on the same page. So when we talk about affiliate marketing uh and this is not and this is not going to be just for affiliate marketers because if you own your own product your own funnels this is going to be very useful for you as well but I believe 80% of the audience is into affiliate marketing. So I’m going to kind of give a special emphasis on what works for affiliates. Uh I know we have many partners from the partner program here as well. So you’re going to see many of the things that you already know from inside the program and actually in a way more detailed way there. But I think you’re going to be able to uh have some insights and and learn some new things here as well. And I think that everything that works for affiliates, it works in a similar way for you as you see some of the problems that have to be addressed and solved, they are already solved for you there in the program, but uh it’s still uh uh the game is not much uh it’s not much different. All right. So uh affiliate marketing these days it’s it’s always been but especially these days it’s a margin game. So when when we think about uh running campaigns on meta and struggling with um expensive traffic we’re just actually putting it’s a perspective it’s a way of seeing it. We’re putting uh um uh we’re positioning the problem on meta side. We’re kind of blaming meta for being so expensive. On the other hand, uh we could just approach the same problem in a different way and blame ourselves for having so bad margins and for having so bad economics and not being able to make enough money on our side to cover that traffic expense. So, uh this is also a a valid way to to to look at the problem. I think both could be true, but the thing that matters is you cannot change meta’s auction. You can only change your margins. So I suggest that you take the second route and approach this problem as being your problem and not a not Meta’s problem because then you can be in control. So uh the thing about uh margins in this case is that uh it’s an auction system there and everyone is competing there. All kinds of businesses with different economics, recurring businesses, SAS businesses, uh high ticket businesses, they’re all competing there at the end of the day for the same traffic. It’s a lot of traffic. It’s a big pool of people there, but it’s still uh they’re competing there. So, if someone can afford paying more for a click than you, they will naturally outbe you and out outperform you in that game. So, uh, as you see, I’ll talk a lot about, uh, using strategies that give you better margins because if you’re promoting, for example, the wrong offer, maybe even if you’re marketing genius, you’re not going to be able to make it a work because it doesn’t give you the right margins. You can do a great job on the marketing side, but if the economics is not working in your favor, you’re going to get crushed the same way because there’s not enough money for you to make there. So, that’s uh, important. And same if you’re not an affiliate and you have your own offer and funnel, it’s the exact same idea. So, uh, another thing to understand is that this is a real business. Sometimes people think that they just want to make some extra money and do that without having to learn anything just by pushing a few buttons, especially now that AI is automating things. So, they think that this is just the easiest thing in the world. If you assume that it’s super easy, that it should be easy and then you just have to find the right method or even the right AI tool to do the whole thing for you, you could get into trouble because that’s not how it works. So, you’re already starting the game as a very um you’re not going to be connected to the reality. Basically, you’re going to have an impression of the things that it’s just not real and people playing the game there uh on meta when once you start kind of playing against them, that’s what you’re going to do when you enter the auction. Um they will be better prepared than you. So, understand that this is a very competitive business and uh AI it’s available to everyone, not just to you. So everyone is creating AI agents, AI automations, AI teams to build faster, to an analyze data faster, more precisely, to make the right changes, to deploy new ads, campaigns, page much faster. Uh, everyone is doing that. So uh this is a highly competitive space. You that has to be pretty clear to you. All right? Um because if you don’t understand this, then uh you’re you’re gonna enter the game with the wrong mindset. Another thing to to uh keep in mind is that this is a business where the entry barrier is is very very low. Uh almost any person with very basic resources can start working as an affiliate. In fact, that’s one of the reasons why it’s the preferred business model for people who are trying to start an online business because you don’t have to do lots of things. You don’t have to build an inventory. You don’t have to have a I don’t know like a physical place there like you don’t have to borrow a lot of money from from the bank. You don’t have to um I don’t know you don’t have to to hire a big team of people to work with you. Uh yeah and it’s it’s a pretty straightforward simple business model. Technically you can do this from from home with I’m not going to say with a phone but with a laptop definitely. All right. So uh it’s a low entry barrier. Lots of people want to make more money and have a laptop with internet connection. So when you understand that the differentiation factor is not the AI tool or it’s not the traffic source or even sometimes the offer because those things are accessible to a lot of people. It’s going to be really you. You are the only aspect in your business that cannot e be easily replicated by your competitors and vice versa. like they’re they’re they’re they are the uh biggest factor in their business that you cannot copy. So, um that’s the reason why um I’m trying to make some important things clear here because if you have the wrong mindset when you’re getting started, you’re going to kind of uh prepare your business for failure. So, you are very important in this business. Okay? Your judgment, your learning, your execution that matters more than anything else. All right? Uh, another thing that’s important, I strongly recommend, and this is not just even for meta. Now, I’m talking about meta here specifically, but this is for literally anything. I strongly uh strongly recommend that you learn some basic concepts of copyrightiting. And this may sound like something very old-fashioned, like copyriters are uh an extinction now, like AI is kind of replacing them. And I think that it makes sense to a certain extent because AI can write great copy. It bits me to the punch, but I’m pretty sure it bits most copywriters out there. I’m not a copyriter, but I’ve been writing copy for a long time. But the thing is that copy is not about writing. It’s about uh assembling elements together. I think that it was Eugene Schwarz who said that you don’t write copy. you um I don’t remember the exact uh quote but you build copy or you kind of assemble the elements together to create copy. You’re not writing it from scratch. So copy is primarily strategy more than knowing how to write in a persuasive way. So AI can do the writing but that strategy it still demands a lot of human input. And again that’s something that if you don’t know how to do and others do that is a big differentiation factor when you compete with other people who are more prepared for this. So when if you you can think about this as someone who like for example I am a an enthusiast of uh whiskey. So I you know not an expert but I like it you know to drink some uh different whisies like once sometimes twice a week. So it’s kind of a hobby. So if you ask me about um uh if you ask me to to to taste a specific whiskey and I can give you some basic information about it. It’s far from a professional who can capture all the notes and all the details and nuances there but I can give you an idea on what kind of whisk it is and I can give you some basic information. So I I’m not ignorant when it comes to whisk. I have some basic understanding of it but I’m not an expert. And um if you give that same uh whiskey to someone who who’s never uh who’s not used to drink whiskey, when they try to drink it, it’s going to be just alcohol. That’s the only thing they’re going to feel. It’s going to be like drinking pure alcohol for them. And that’s because they don’t know how they know nothing about that thing. They don’t understand it. They can’t capture anything from the experience. Same about art. If someone who knows nothing about art like myself looks at a painting, they can they can think, “Oh, this is really beautiful.” But they’re not going to be able to explain anything about it. Like when uh anything about the artist uh who painted uh that uh that painting or they’re not going to say they’re not going to be able to say like the period of that painting. They’re not going to be provide any information or anything. They just think it’s beautiful or not. Now, the reason why I’m telling you these things is because they’re kind of analogist for what happens with people in the internet marketing space. They look at an ad, they watch a video ad, like 2 minutes of ad, and for them, it’s an ad. It’s a video promoting something. That’s all they can see. If that’s all what you can see, then you’re already in trouble before you start running your campaigns because uh an ad it has a structure. There’s a science there. And when you create your ads, if you don’t know how that works, then you’re just doing it blindly. AI can help you to a certain extent, but it’s not going to work because there are many possibilities when creating ads. And AI is not it’s not going to gas right every single time. You’re going to the process is you create an ad, you test that structure. If it doesn’t work, you change it. And you know what you what you’re testing until you find what works. If you’re doing it randomly, then it’s like trying to find, I don’t know, like an atom in the universe. You’re not going to find it. It’s just too many possibilities. So, it’s important that when you look at an ad or something that you understand what you’re seeing there. I have an example here for you. We’re going to do a breakdown and I’m going to show how it works um in a in simple terms, but I strongly recommend that you learn the basics of copyrightiting. So, you have to be for copyright like I am for whiskey. I’m not an expert, far from that. But I know the basics. I understand the basics. I I can drink a bourbon and a scotch and I will know the difference immediately. So, you know, that’s that’s important that you um can have basic understanding that you look at an ad and you see there a hook, a promise, a fascination bullet that you see the structure, you see what that what is in front of you. So, you can manipulate it and you can use it. So, that’s very important. Um, all right. So, uh, I’m going to even skip some slides here because we’re going to have that, um, that that that, uh, breakdown that we’re going to go through together. So, I’m not going to enter into details here. But the point is there’s copyrightiting is a science that everything that you see when you see a VSSL, a sales page, or an ad that’s performing well for someone else, what you’re looking at is a structure that can be replicated, that can be remodeled to work for your campaign. This is key. And you’ll understand why in a moment. Okay. So, for example, when you look at a VSSL, the first two or three minutes of a VSSL is normally what we call of the the lead. We could call it an intro, but the the right term that copyriters use is lead. So, um that lead block uh it’s two normally 3 minutes long and it’s going to have several elements there and some lead blocks will work and others won’t. Uh for example uh I’ve already tested in the past starting for I’m going to give you like a real example. Some time ago I was split testing some VSSLs and I was able to get a VSSL that was selling nothing with five leads. We had already tested five leads with no results. The sixth one uh became a a blockbuster and the that that that’s changing the initial two minutes of the VSSL. The other 30 minutes were the same. And um the things that uh the thing that I changed was that I was putting social proof in the beginning and I changed and start with the promise. But I’ve had other VSSLs in the past where putting the promise in the beginning didn’t work and then we used the super structure then the promise then the mechanism. So I’m I’m saying these things and perhaps they’re not very clear to you what these things are but uh it’s not important because we’re going to as I said uh dive deeper into this in a moment. But the point is that there are blocks there that are different elements and shuffling them in different orders will yield you different results. That’s for the ads, that’s for if you sell, that’s for a sales page. So if you don’t understand what you’re seeing there, that’s one of the first things you want to to to learn. And it doesn’t take a lot of effort to learn this. Um, you can watch some podcast episodes on copyrightiting and copyrightiting structures. There are many um videos for free that you can find on YouTube that will teach you this. You can read some books if you like to do that. Um Russell Brunson has some nice books. Uh Eugene Schwarz is a great author that I mentioned like his uh breakthrough advertising. His book is probably the the one that covers everything that you need to know to get started. Uh but I think books is can can be slow in this case. So podcasts is on YouTube is the way to go. If you have any nice courses about copyrightiting, I don’t have one, but if you know someone who does and uh you’d like to learn more about that, that that’s very possible. And you can just ask AI to teach you that. If you ask AI to teach you how to identify different elements and and blocks and pieces of copy, and then you provide it with transcripts for ads and ask it to point you to different blogs and and and the different structures. In one or two days, AI can teach you how to do this. download a bunch of ads, upload them to AI, the transcripts, and ask it to to to show you the different elements there. So, uh this is going to give you a lot of uh a lot of uh uh uh clarity about what you’re doing. Uh good one, William. Uh when I sent here in the chat, I was under the impression that as an affiliate, I do not have control uh over the vendor VSSL. Well, that’s something I’ll talk about. Many affiliates create their own VSSLs. For super affiliates, I would say that 80% of them create their own VSSLs. You don’t have to create a VSSL in the beginning, but you need to understand the VSSL because the creative is a warm-up for the VSSL. So, if you don’t understand the VSSL, it’s like me trying to convince you to watch a movie that I have never watched before. So, I don’t know what to tell you to convince you to watch that movie in full. So, still you have to understand the VSSL even if you’re not creating it. Okay. Uh anyways, uh I used the VSSL as an example there. I could have used an ad. Any anything that has uh sales copy in it has a a structure if it’s working like some people create random things but then those things never work. All right. So the uh takeaway here is campaign building campaigns. It’s a science. So do not just pick an offer, create any ad, upload it to Meta, and expect it to get sales. That’s gonna burn your wallet. You never get sales if you just do that. It doesn’t work like that. I wish it it did, but unfortunately unfortunately it doesn’t. So, uh, your science is going to be always, uh, your process is going to be always scientific. Research, prepare, test, learn, and then when you learn, you improve. So, these four steps are very important. And that’s what I’m going to show you here uh for for running campaigns on Meta. Uh, and one great thing you can do, and this is something I’m going to show you now, is to start with very solid research. So, let’s say that, okay, you’re I’m going to assume this is the situation for most people here. Uh, you let’s say you want to start running affiliate campaigns on Meta. You don’t have an offer. You you have nothing basically. You just have the desire to do it. So, the best way to do it is not to go to a marketplace and pick a random offer, create a random ad for that offer, and try to promote that on Meta. That’s guaranteed to fail. It’s like it’s 100%. It’s not 99.9. No, it’s 100% guaranteed to fail. What you want to do is to start with very solid research because advertising in general, it’s all about testing. We never know. AI doesn’t know like uh Russell Brunson doesn’t know when something’s going to work for sure guaranteed. So what we do is we have a process for testing and validating things. However, you can leverage other people’s efforts, money, and spend to gather some important information. So instead of you testing random offers, you see what offers others are promoting and getting results with that. And I’m going to show you how to do it. and then uh you already have some direction to get started that that gives you a much better chances of finding a winner cuz if you were to test like offer by offer on ClickBank for example, yes, you you would eventually find something that works, but God knows how much money that would cost you. So instead of doing that, you use other people’s money. You find things that are already working for others. That’s market research. That’s pretty basic for any other industry. But in the affiliate marketing space, many people don’t do it. And then from there, you start applying that scientific process for building your campaigns. So, um, you’re going to research. Let me actually put that slide back on. You’re going to research, you’re going to prepare the campaign, you’re going to test it, and you’re going to learn from your test. And we can add a fifth step here, which is when it works, you’re going to scale it, right? So, that’s that’s your process.
All right. So, if you’re an affiliate, you want to analyze the market. You want to identify offers with signs of scale, and you want to study the ads affiliates run. If you if you have your own offer, then you don’t have to go that broad because for an affiliate, if you find something really strong in the um I don’t know, weight loss niche, you can go for that. But if you find something really really nice in the joint pain uh niche or in the bisop space or whatever, you could go for that as well because you’re an affiliate. You’re flexible. If you have your own offer or funnel, you’re not going to change your business. Like if you’re a lawyer and you provide consultation in your area, you’re not going to, I don’t know, become a uh you know, a doctor or something to offer some different type of of service. So, you’re going to see what other lawyers who also offer consultation uh ideally targeting the same potential customers, the same target market. Uh you’re going to see what they’re doing. You’re going to see what’s working for them. And you’re going to start from what’s already proven to work for others because they spent time, money, they put in the effort to create that and to validate that and then you use that to leverage your process. So, that’s how it works. All right. So now uh let me show you like how you do this. So let’s keep that process in mind. Research, prepare, test, and learn. And obviously when you find a winner, then you scale it. So that’s that’s your process. So let’s talk about research first. So first thing you’re getting started now. You don’t have an offer. You don’t have a niche. You don’t have anything but the desire to make it a work. So the first thing you’re going to do is just to have a broad overview of the market. So you’re going to start with uh market research tools or some people call them spy tools and you’re going to start with swipe files. These are the two things you’re going to start with or that research phase the first phase market research tools or spy tools same thing and swipe files. So let’s talk about the tools first. Free tools. So, if you don’t have money, you’re going to go to the meta ad library. So, let me put this on your screen real quick just so I can show you the tool. So, here
here it is. Or you should be able to see it, right? Yeah, I think I think it’s visible to you. Um, let me just see if I can The problem is that the presentation will get in front of it. Let me Okay, you should be able to see it now. All right. So you can go to Facebook’s ad library and here you can research anything for like you could specific countries or just anything and then you can like if you want to uh promote something about affiliate marketing you’re going to start with as something as simple as affiliate marketing and you’re going to see many ads running here all kinds of ads promoting all kinds of offers and in this case because I’m targeting uh all countries or any place then it’s not specific to the US. Um, but then you can see what’s being promoted here and you can get ads that are working because you can see that for example this ad here is running since June 14th. So it’s several months. It’s an app that that’s been active for a long time. And if we were to watch this video, we would be able to extract the structure of this video, the promise, the all the copy elements and use that to remodel it and create a a an ad for us instead of starting from scratch. So this is the idea and again how to extract the copy structure is something we’re going to see later when we talk about ad creation. So uh here you can find lots of ads and well let me just try to put just the United States because I’m seeing lots of things here that I don’t understand. You probably don’t understand either. So,
let’s try again.
Okay. So, now we can uh well, it’s still Oh, yeah. Now, now everything is in English, I think. Yeah. So, you can make your research here, and you’re going to go through several ads until you find something that’s interesting. So that that’s um that makes sense to you and eventually you can find affiliate offers here as well. And when you find those then you can see for how long people have been running those ads. Then let’s say I want to check out this SS Academy here because this is something that interests me. So, I’ll just search for them specifically and then I’ll see all the ads they have up and running and everything that they’re promoting and how they are creating ad variations or if they’re using the same ads or not, if they’re using AI ads or image ads or video ads. So, you can get a lot of information and a great idea on what others are doing just by using uh a tool like this. So, this is Facebook’s tool. There’s also the Google ads transparency tool which is similar but just for for Google ads and so search and YouTube mainly same thing. And there are paid tools. There’s one that I like to recommend. Uh this one is in Portuguese because it’s a Brazilian tool, but let me I know they have an English version on their website. Probably they are using my IP address, so I’m going to have to translate to English here. Okay. So uh so what what it what it does is to help you find uh offers that are campaigns that are running on Facebook and YouTube. But here you have some advanced features like for example you can uh specifically search for offers that are running that are ClickBank offers. So instead of going to the ad library and going through a bunch of ads and finding some things that are available clickbank and dig store or whatever uh and finding many offers that are actually proprietary offers. So you can still use those ads as reference but you’re not going to be able to promote the same offer. Here you can find offers you can filter by clickbank dig store JVZoo or u marketplaces payment processors. Uh you have some additional features that can facilitate your work. So uh deep tube.io IO is a tool that I recommend. There’s this one here that is um Robbie Blanchard’s tool that’s very nice as well. Uh Spy Hero. Personally, I prefer Deep Tube, but I think Spy Hero is is is definitely a nice one as well. And it gives you an idea on what people running. Like you can see that like the different types of offers that they are running and the percentage of ads like so which offers have more people competing for that offer, which offers have uh less affiliates promoting them. The cool thing here is that you can monitor this and you can see that an offer starts small and then it starts growing. It means that it’s working for affiliates. It’s something that’s trending. So you can jump on that one. So again, this is a paid tool, but it does a good job. But I’m not an affiliate for any of these tools. So I’m I’m not giving you affiliate links or anything. Just recommending the tools cuz they work. So that’s your starting point. Uh market research tools, free options and paid options. Okay. So you can get all the information about these tools by going to their websites is spyhero.com and deep.io. deep.io. All right. So and then Facebook at library and Google Transparency Center. You can just search for that on Google and you’ll see the information. I think some um uh have people here asking that for the price point. I think that this may change depending on where you are. Actually, I’ve seen many tools doing that these days. So, I’m not going to show you what it is for me because I’m in Brazil now. Maybe if you’re in the US it could be different, potentially more unfortunately. So, uh I’m not going to show that because you know that could be inaccurate. Well, I can do that actually. is um yeah in Brazil this is roughly $20 uh a month here. No, sorry, $40 a month and that’s quarterly. So monthly it would be around I don’t know like $50 $60 a month in US dollars but you have to see and I I I suspect it’s more in in in in the US. I don’t know. Again I’m not an affiliate. I don’t control the tools. They’re not partners or anything. I just use the tools. Okay. So, uh that’s that’s your first step. You’re going to see what’s uh Spy Hero $147 per month. Okay. Thank you, Tilly. So, that’s your starting point, research. Second step, it’s still inside research. We’re still talking about like if we think about those four phases, it’s still phase one research. If you want a shortcut, there’s something that can help you here. uh the swipe files. So uh and I’m recommending some Brazilian tools and swipe files here not because I am from Brazil like there are some um places and countries where direct response and affiliate marketing have recently exploded. When I say recently last five, six, seven years and they are actually very strong in this space and Brazil happens to be uh a very strong let’s say a place where you can find very strong players in the affiliate marketing game. Uh same about Russia and a few other Romania like who would guess that one but yes so anyways I know more Brazilian tools than Russian or Romanian tools because uh I am from Brazil probably but and I know more people here but uh anyways these are good tools that many people in the US and in Europe also use. So um swipe files what are swipe files are uh there are two types of swipe files um the the ones with current offers that show exactly what’s working now and the ones with classic copy and things that are like timeless and that you can use for inspiration. I’ve seen many big offers being created based on copy that um a a copyriter wrote for a newspaper in the 50s and then they just adapt that one and then um and then make make it uh um create copy for Facebook these days and that that can work. So those are the classic uh uh swipe files. So swiper.com.br is a paid one. Let me again show you that here. So, I have all these tabs because I want to make sure that I have everything that I want to show you here. So, Swiper is a paid one. Um, and they have lots of stuff here from the classics. So, if you want to learn some and get some ideas for uh creating ads or videos or sales pages, you can and you can things that have worked hundreds of times in dozens of different niches across decades. You will find those things in swipes like this one. There’s the swiped.co which uh is is free and there’s a lot of good stuff in here as well. So these two are for classic copy if you want something that’s working right now. I don’t know of any free options. So unfortunately I cannot share free options with you but there are two that are really nice. One is American swipe. I’m going to share the inside of this one. Um so this one is in Portuguese. I know they have an English version as well, but uh because of my IP address, I end up seeing the the Portuguese one. So, uh it’s americanwipe.com.br
and uh they provide what they do is to do that market research for you basically. So, they they do the research and they help you. Um it’s like instead of hiring someone to do it for you or spending a lot of time doing it yourself, you can find some validated stuff here. So for example um let me see I’ll just want to go to the initial page here. Okay so this one uh is American swipe the from the inside. So you can see lots of uh offers here and this is not specifically for affiliates. This is for direct response. Many people in the direct response space will create their own offers. So um for example uh like in the neutra space there are vendors that provide the product but then you can create the offer which is the VSSL the sales page whatever you use for promoting that product. So you are in control of the offer. So many of the offers you’ll find here are offers that were created by the direct response marketer who would be uh the affiliate in this case. So, um, what you can do here is not necessarily to just copy and paste this for the offer you’ll be promoting, but you can have references. You can see ads that worked for someone selling something that’s very, very similar. So, if we’re talking about weight loss and uh, GLP1 mechanism or something like that, you’re going to find lots of offers about that here with ads that are scaling and that are validated. You just adapt to them to your offer and it’s much better than trying to create something uh, out of nothing. So, swipe files like these ones, they can give you a shortcut. So, this is probably the biggest one. There’s this one, and I don’t know, the video is not working here, but let me translate this one for you. Uh, this is I’m going to include all of these links in that transcript that everyone who’s here will receive. Okay? So, uh you don’t have to worry too much about the links, but this is seven, the number seven swipe. like in like in inside like in and same thing like they’re just like they’re they’re the inside of this one is not as sophisticated as American Swipe. It’s just like Google Drive with folders and stuff like that. But what matters is that they have good offers and good research here. So research tools and swipe files, that’s how you you get started. Okay, so that’s phase one. That will already give you lots of ideas. You’ll see what kind of offers are working. You see what offers that you can see nothing about in in the swipe file. So, that’s probably not interesting. You can learn a lot from this research. And again, keep in mind, you’re trying to leverage other people’s time, money, effort to make good decisions in your business. Um, all right. I often find that meta ad library a bit uh clunky to use. Yes. I mean it’s a free tool so it’s not as good as the paid ones but if you are on a tight budget uh you can find lots of stuff there. I use Facebook ad library directly a lot these days because over time what you do is you you end up finding some nice uh pages there that you just want to follow what you’re doing. So you create a list of pages that you are always following their ads and the stuff they’re promoting. So you’re not just searching from scratch every time. and times you’re already using the references you already have. And over time as you find nice ads and nice things, you you start building your own swipe file like uh in in our business, we have a huge one like folders and folders with ads and pages and things that we have created and worked well in the past as well as other people’s uh pages and ads that we use as reference. Okay. Now, uh that’s uh still in the um in the that was the research phase. So next step you go to prepare your campaign. So remember research, prepare, test and learn. So research, it’s what I showed you. Now prepare. So now you’re going to have to start with a solid offer. So what what is what what offers are solid? So in initially um you have a few different possibilities for this. The first and most reliable one is what your research reveals to you. So, if you find ClickBank offers that are doing well for other people on Deep Tube, for example, that’s your main reference. Nothing beats that because that’s data. That’s numbers. Like, someone is spending $10,000 a day running ads to to this page, promoting these offer, using these ads. No matter what I tell you, what your account manager tells you, what the guy with the expensive course tells you, that’s real num numbers and data, and that’s king. So, that’s that’s what matters. All right. But uh you can have other things like for example one thing that many uh beginners don’t know is that there are many premium offers out there um that are not so easy to access when you’re starting out as a new affiliate uh but there are many premium offers out there. So many of the top affiliates that I know the offers they promote are not easily available in marketplaces and this is if you think about it this is normal in any industry. If you think about banks uh they have some uh investment opportunities that they reserve to their VIP clients that invest more money with the bank. If you think about any business it’s the same. So uh it’s not different like when we’re talking about affiliate marketing space naturally big affiliates will be able to have access to better offers and other things. So how you you get started but there are a few ways for you to access those things. One nice thing to keep in mind running campaigns is a way to do it. If you go to let’s say ClickBank for example and you start running campaigns there and you start doing well with the offers that you can access from the marketplace which can be really nice. you’re going to find people making a lot of money with those offers in the research phase. So, that’s possible. And if you use that to run your first campaigns, when you’re making 3, four, 5K a month, which is in the affiliate marketing space, that’s really a very small uh volume. I’m talking about revenue here, like just being generated on the platform. you will already be assigned an account manager and the account manager will already start connecting you with vendors and special offers. So that’s the easiest way to do it. Some people attend events for networking. There are many affiliate marketing and direct response events out there in the world that you can attend and as you attend those events you network, you talk to people and you meet people who can help you connect with better vendors and better offers. That always happens naturally when you attend one of those events. Um another way to do it is sometimes there are private mentoring programs or mentorships and that you can join that will give you access to that. I know many in the neutra space um people who have uh apps, peptide offers, teleahalth offers etc that they will give you access to and with higher payouts and then we go back to the margin game. Higher payouts can make a lot of difference um that you know and and that you wouldn’t be able to access just going directly to the marketplaces. So yeah, I’m not going to pretend here that if you’re starting out, you’re playing the game at the same level as someone who’s been doing this at a like and generating volume for some time. That would be a lie. But it’s possible to get started. And when you start doing this small volume already, this these uh doors will start to open you naturally. They will open for you without you having to to do anything to to make that happen. Uh all right. So that and you see that in your research stage as well that there are some offers that you see are on ClickBank but you can’t find the offers on ClickBank because they are private off those are private offers that uh ClickBank is processing payments and everything there but they’re not accessible to a normal affiliate or sometimes uh people can have higher margins or commissions. That can happen but uh it’s possible to start without that and get profitable campaigns going. You’re going to find plenty of campaigns running with normal offers and during your research phase. But now there’s something important here. When you’re going through offers in a marketplace, you need to know how to differentiate the different types of offers and how you promote those offers. So that’s what I want to show you now. And this is the first thing in the prepare stage to understand what offers you’re going to be promoting and how you promote those offers. And then we’re going to go to the uh creating ads and running campaigns and campaign structures. But first you need to have the right offer. So let me show you again here in my browser. I also separated a few offers to show you here. So first understand well actually let me go back to this slide just uh to say one more thing. You have to understand that there are different types of offers you’re going to find in the marketplaces. You’re going to find VSSL offers. That’s a video sales letter. There’s a situation where that makes sense and situations where it doesn’t make sense. I’ll explain that. You’re going to find these days quiz offers and quiz funnels. They’re very popular and because they work. So that’s a nice type of offer. You’re going to find more traditional sales pages. We also call those DSLs or text sales letters. It’s text sometimes with a video, but it’s um just a direct sales page. There may be some other variations as well. Uh but these are the main ones. And uh there’s a fourth type of page you’re going to find here that could be a trap for beginners. You have to be careful with this, which is what we call of a DTC page. A DTC page is a directed to checkout page. It’s a page that’s not a sales page and it’s not designed to sell the offer. It’s just designed to receive the traffic from the affiliates offer. So, what William asked in the chat before about affiliates creating VSSLs or not, if you want to create your own offer, your own VSSL, which you should definitely avoid doing in the beginning, that’s way more advanced. But like for more advanced marketers and affiliates, they do that. Uh, then you don’t want to send people from a VSSL to your affiliate link that sends them to another VSSL, then that doesn’t work obviously. So, people watch like 40 minutes of video and then another 40 minutes. That that makes zero sense. So you send people from the VSSL to the DTC page which is a just a page like uh it’s direct checkout. So it’s just a page that people go to actually place the order. Affiliates were beginners and know nothing about these things. They sometimes go there, select a DTC offer and promote the DTC offer on the traffic source. That’s game over before you even start doing anything because a DTC is not a a sales page. All right. So let me show you now some examples. So, uh, I have a few ones here. So, this one is a VSSL offer. Um, so it’s, uh, it’s just a video and that you’re going to see, uh, the information to buy the product here. When you reach the, uh, CTA in the video. So, you have to watch the video and when you get there, uh, you’re going to be able to place the order. So, classic VSSL. Um, here’s another one. I watched this one and it unlocked this stuff here for me. But normally you would see initially just the video and uh you have to watch the VSSL for the information to to be unlocked. And I just wanted to show you how it looks like after it’s unlocked. So after people reach the call to action in the video, they see the information, they can buy and all that stuff. Okay. So there’s not a lot of information in here because the the sale is generated with the video. The video is doing the selling part. Uh this one is uh a a sales page, a more traditional sales page. This one has a VSSL as well. It’s some some some pages that you find will not have the video, just text, which is also fine. Uh and I I’ll explain to you what how we use each page here and and what you how you should promote basically these offers. But first, just want to make sure that you understand what is what here. So, uh you know, just a long sales page. I’m sure you you’ve seen Plent in in the past. Now, here is a DTC page, short page, just with uh for people to to place the order. So, you’re not going to sell a $200 offer product here with this page. So, this is a DTC. If you promote this directly, game over. You’re not going to be able to to make this one convert and work. Uh here’s another one, DTC offer. Okay. So, uh if you create your own sales page, your own VSSL, you can grab your affiliate link and when people click it, they will land here and they will just click to place the order. Um would it be better to send them directly to checkout? Yes. And as you start generating sales, you can request that. Some vendors will make that available to you. Okay. But sometimes, u you can send people to DTC first and that’s what affiliates normally do in the beginning. So, the point here is that you don’t want to promote this page. Okay? It’s just $399, but you’re not going to sell $39 with this page. Okay. Uh here’s an example of a quiz offer. So, there’s some initial information, but when you click the button, it asks for uh I don’t know, like for some information, and it’s a quiz offer. It’s going to take you to a VSSL or sales page in the end to get you to buy. And it it’s nice for like if you want to sell like a dieting plan. You collect people’s information and you can offer them something more customized. So enhances the value. There are many different situations where you can use quiz pages and funnels. Uh sometimes just by getting people to interact, you’re getting them to answer questions, but at the same time you’re uh you’re you’re bringing certain pain points to the surface. You are uh elevating their awareness level about the problem, about the solution. You’re kind of educating them in the process. Uh all right. So this is an example of a uh quizunner. So the these are some uh offers that you’re going to find in marketplace. I got all of these from ClickBank but uh could be from any other affiliate marketplace. Now what you need to understand here VSSL offers normally uh if you want to sell a higher priced offer like a neutra offer 150 200 $300 uh it makes sense to use a VSSL 40 60 even 90 minutes of video. It’s like less than a webinar. Webinars can sell more expensive things. One, two, $3,000. So, it’s not that much. So, it’s less than a webinar, but it’s more than a normal sales page. So, you still uh because the idea of a VSSL is that you can tell people, hey, Dr. XYZ is revealing how this celebrity was able to uh go 20 years back in time with this new skincare treatment and whatever. So, it’s information. People are curious about it and will watch the video to learn more about that. And then you educate them and you explain the mechanism and how it works and how that’s possible and how that anti-aging uh cosmetic why it’s so incredible and and then eventually you start transitioning to a pitch. We even have a block in the VSSL that’s called the transition block. And then you sell that. So that’s for selling higher priced products. Normally, um, you may need for for selling those, you’re going to need ads that are not direct to the sale. So, if you’re promoting a VSSL, you don’t want to be too salesy with your ad because then then you ruin everything. If you if people know that you’re if if it’s just a straight sale in your ad and then you send people to the VSSL, they’re not going to start watching a long video just to get pitched something. So you first elevate their awareness and knowledge about the product and and what it can do for them and then they will be interested in buying when you transition to the pitch. So it that when you’re promoting VSSL offers in general, you focus on knowledge on sharing something, teaching people something, you don’t talk about buying, you don’t sound like you’re advertising something. So that’s why UGC ads work really well. Things that look like just like the influencer telling them to go check out this new thing that’s working. uh just very organic type of content, but obviously you run that as an ad. For uh quiz funnels, it’s normally similar, but you want to make sure that um like for for for VSSLs, because the price points are higher, your ads normally have to be already more specific and kind of um make people curious to watch the video. So, you give them more information. You use longer ads and you prepare people. you already make sure that they knows what they will get if they watch the video and then you send them to the video already wanting to watch the video because otherwise they will leave without watching it because VSSL tend to be long. For a quiz funnel, you also don’t want to sound too salesy. You want to make sure that you just uh use organic type of content in your ads, but you can use shorter ads. These are normally cheaper offers, more direct. So, uh we it’s possible to promote like VSSLs with image ads. I have some VSSLs that I promote with image ads, but in general, it’s even easier to use image ads or image ads only, like for lower priced offers and quiz funnels. Uh, for TSL offers like this one here, uh, then you can be way more direct. You can even mention the price point in your ad. You go for the sale like, I’m going to show you how to do whatever. I don’t know what this what this offer is all about, but uh $67 and you learn how to do this or you get that or you and not necessarily have to mention the price point, but you can be very direct with your ad copy, video or image, but you can you can already uh create an ad that will attract people who are okay buying something. Someone doesn’t want to buy anything, then you don’t want them to click anyways. Um I’m already getting some questions in the chat. I’ll be answering them in in a moment when we get to the Q&A. Uh all right and then DTC pages you just don’t want to promote them unless you create your own offer as simple as that. Okay so for the preparation is find the right offers your research plus this understanding of what kind of offer you want to promote. Also in general higher price points means that you need more money for testing ads. Um I’m going to talk about the testing process in a in a moment but in general that’s the rule. So, if you want to start with uh a lower a lower budget, you you cannot start, for example, with $100 aiming to promote a a neutral offer that sells for $200. That’s not going to work. So, if you have just $100, you need to start with very low price point. And those offers can still be profitable as they normally have upselles and downells and a funnel that comes after the initial offer. But for you to get the initial sale and test some ads, you you need a few times that front-end price point. So that that that’s a math you need to keep in mind. All right. Uh then still in that second preparation stage, another thing you need is normally a landing page. Uh some people say meta won’t allow you to direct link. That’s BS. You can use direct linking. Uh if you configure that with your email instead of using the ClickBank or the dig store link directly, it’s going to work. So just create a redirect with your own domain and that should be fine. Technically depends on the offer. It can make sense to use a landing page or not. Depends on what’s on the on the uh VSSL page and headline if it will get approved or not. Again, best bet is to see what people are doing with your research. So you’re not creating this these things from scratch. You need a reference. You need to see someone who is promoting a um uh uh for example, let me go back here to one of the offers, the quiz offer we had here. Uh where is it? Let me find it here.
Have you noticed this? I don’t know where. Anyways, I just wanted to find because that one is a nice example. Okay, here this one. Um this is about finding your soulmate. So you get a sketch of your soulmate. You’re going to find other people promoting other. get this catch or somate offer. Uh you’re gonna find lots of those in your research even if it’s not the same offer. So see what’s uh landing pages they’re using and what’s working for them and that’s going to be your reference. You’re going to just basically almost copy their landing pages and just make adjustments to um make sure that it fits the offer the specific offer you’re promoting. So here you’re not trying to create a landing page out of nothing. And then that’s the preparation. Okay. So, uh, if you if you’re on your own offer, then you may want to check the economics of your funnel, how your upsells work, if you have some initial numbers on upsell take rate. It can be a little more complex. I’m not going to dive deep into that because we don’t have time. But for affiliates, it’s um, it’s basically this. So, now I want to go to the dashboard because I want to explain to you and show you
how we run ads basically. And then we’re going to do that copy break. Now,
let me see if I can do this here.
So, I’m going to talk about ads here and then I’m going to share with you a download link for a document with the campaign structure because maybe we’re not going to have time to go through that. So, let me get my uh thing here to to be able to share the whiteboard with you.
Just a moment. It’s live. So everything is fully prepared. Okay. So now let me share the whiteboard with you. And I’m going to share with you my process for creating ads that you can use and that I think makes sense. And first thing to say here is that you don’t want to take this as a hard rule. this the whole uh marketing game or the right response game. It’s not something that’s set on stone, always the same, always just just do this, do that. It’s not mechanical. You’re going to have to think more than performing tasks. It’s about solving problems. So, when you start implementing these things, you’re going to have some obstacles to overcome. You need to have the ability to research, to act fast, to ask AI for assistance. these days. Uh you can have an AI copilot that can do a great job helping you with your campaigns. You can like download that uh CH GPT codeex, have it on your computer, and it can do lots of things for you. So uh yeah, this is is just to give you um some guidance so you’re not doing this blindly. So let me explain to you how I do this. So how how I plan creative. So first of all, you don’t want to create ads randomly. So when we talk about creatives or ads, we’re going to treat this as the same here. It’s not exactly the same, but we’re going to treat this the same for for this to keep it simple. So creatives and ads. So uh when when it comes to this and just give me a quick yes in the chat if you can see the whiteboard just to make sure that I’m I know that you’re seeing it.
Okay. Getting ses here. All right. Thank you. If you see any technical issues or if something is not visible, let me know in the chat. Okay? I’m monitoring chat in Q&A tabs here. All right. So, let’s keep going. So, the way I do this, I like to think about this is about always to to do this focused on panners. So, you want to find panners that work. So, initially when you’re starting from scratch, all you have is your research. So, uh, I’m going to promote that quiz offer where people can discover the face of their soulmate that’s going to sketch their it doesn’t matter if this is a good offer or not or like for the sake of this example. Maybe that’s BS and okay, but just so you understand the example here. So, I’m going to promote that. So, I’ll go to the swipe files. I’ll go to deep tube or to the meta ads library. I’m going to search for soulmate sketch, you know, terms like that. And I’ll find other people promoting similar offers. I’ll see the ads. they’ve been running for a longer period of time. The ads with more copies, those tools, including the free ones, they show the number of copies of the ads because sometimes when we’re scaling campaigns, we do that horizontally. So, it’s not that just increasing the budget for an ad, but creating duplicates of that ad. So, I’ll see ads that been running for a longer period of time with more duplicates, those in general, like 99% of the time, are the ads doing well? So, if those ads are image ads, if they’re video ads, if they’re long videos, short videos, I’m I’m not going to try to guess anything. If short like 10-second videos is what those people are using, that’s what I’m using. I’m promoting a very similar offer, right? So, I’m going with that. If they have a long text copy, I’m using a long text copy. If they have short text copy, I’m using short text copy. So, you’re starting from what you see in your research. That’s your initial direction. That’s how I do it. Everyone does it. like there’s no uh magic way to just know for sure what works, but your research can make it a lot easier. So, what you’re going to do is to find panners in your research and your references. And then based on those panners, you’re going to create uh a structure based on concepts. There are many different ways to run ads and creative strategies. So, you may see some other people recommending other things. I’m not saying they’re wrong. This is how I do it and I think it’s a simple and effective way to do it. So you’re going to use concept. What is a concept? A concept is a combination is a combination. Oops, I’m not able to move it here for some reason.
H
this is strange. Yeah, I don’t know what’s wrong with mirror here. Let me try to refresh. These things happen live. Sorry, I’m looking to the side because uh the screen I’m sharing is on the side. Okay, now it’s working. All right. So, um a concept is a combination of different elements. There are different ways to do it again, but I like to start with three simple elements. So, oh gosh, now this one is not working. So, normally what I’ll do is I’ll start with a persona.
an angle
and a format.
So what is the persona? So uh if we’re talking about the soulmate offer, I’m not I made no research and pro didn’t promote anything like that uh recently, but just uh as an example. So let’s say that uh here for the persona we have uh someone who um just left a relationship just broke up actually. But here
we have some who is feeling lonely.
We have someone who is very romantic and doesn’t have a companion. Now, we have someone who is very superstitious. I don’t know if that’s the right word, but because if you if you’re going to buy something that uh you believe someone is going to draw the face of your soulmate, there’s a certain level of superstition there, right? And I don’t know like you could have many others. And again, this is the type of thing that you just give all the ads, the offer page, all the information to AI and AI does this thing here for you. It creates the persona for you. It makes the research for you in this case. So you don’t have to do this manually. It’s 2026. You want to uh speed things up with AI. Okay, I’m doing this here this way just to show you how it works. Okay, so that’s the persona. Now, uh we’re going to have the angle. So for angle, we’re going to have discovery, for example. So, we just discovered a new way to find out what’s the face of her soulmate or a new rune from the past that tells I don’t know like you would have to analyze the offer to see what are the potential angles. Uh, another one is controversy.
U, saying something that people will think is not real like or that’s not true or that doesn’t make sense. Um, and that’s that’s going to grab their attention. uh and there are many other angles you can use like curiosity
etc. Again, AI can help you with this and and your examples and your research. All the ads you’ll find, they will naturally have an angle. So, you have it there. And the format uh well, it’s going to be either image or video initially, but then you can have different types of image. You can have bold text for example which is like just a a square image with a big uh text here like uh we found your soulmate just that black image but white text something like that for example uh you could have uh comparison of course meta has some restrictions with before and after but we get many of those approved I’m going to show you an example one that is generating sales for us here and it’s a comparison image so it’s still possible um you know there are many different types organic content which can be just an image of someone doing something interesting or curious um organic or native sometimes people call this native and etc there are many different formats for videos you you could have uh UGC You could have uh educational like a tutorial showing something or show explaining how something works. You could have uh expert style like for example in this case someone who is like u I don’t know who would be an authority for someone trying to get their ex uh sorry their their soulmate’s face on a drawing but uh I don’t know like for a weight loss product it would be a doctor or someone with uh reputation could be AI generated in this case I don’t know but u some someone who looks like an expert in or super structure uh etc. There are many different formats here as well that that you can use uh organic or native as well and there are other things. Again, AI can help you with this. But the point here is a concept will be a combination of these things. So your you you and this is the reason why you need to see what you’re looking at. But AI can help you with understanding the ads you’re going to be using as reference. So your concept one for example it could be uh a combination of the uh lonely person
with the angle of um controversy
like um and um and then you could have like a format that is uh image bold text. So, this is a concept. Okay. So, you’re going to create uh an image and you’re going to create a copy that goes here. Bold text. That’s it. And then it’s going to say uh here’s why you shouldn’t be lonely or you here’s why uh you shouldn’t be alone or here’s uh um I don’t know any like AI can help you with this as well. Again, I should have selected a niche that I’m more familiar with, but anyways, you get the idea. And this is your concept. And then you’re going to create some variations of this image. Initially, I like to create three to five variations. So, you can create it with different colors, you can create it with different backgrounds, you can create it with different typography, um, etc. Like again, AI can create a bunch of variations of your image in one minute. So just upload it to chat GPT or claude or whatever and it can do it for you. And this is your initial concept that you created based on your research and that you’re going to try to validate and you’re going to create a few different concepts. And then eventually you’re going to get sales. And let’s say that you create for example initially you create five concepts
and this is how you find campaigns that work on meta not just testing things randomly. Here is the key actually because these days creatives there it 90% of the thing on meta it determines your targeting. So different ads will reach different people will have a different CPM will help you achieve better or worse results. So having the right ads is the most crucial thing. So here this is the like the number one thing for super affiliates on meta these days. Creating a bunch of different ads with a method that works. So as you can see there is a method. I think the method is important. That’s what I’m showing you here. But that method must have a foundation if you need to know what you’re doing so that you can do it effectively. So you’re going to start with five concepts. Each concept is going to have three variations for example uh with let’s say three variations
and this is uh here an example of a concept. So another one could be a different persona, different angle, different format. You’re going to test different different concepts and and then let’s say that you got a sale and once here you have a total of 15 ads, right? So, five concepts, three ads each. You’re going to have 15 ads. You’re going to run these ads and you get a sale. Well, naturally, this ad belongs to a concept and that’s going to already start guiding your decisions. If you get two sales, even better. Let’s say you get two sales under the same concept. So, now you clearly have one winning concept.
winning concept. Now that I have this winning concept, you’re not going to work with three variations. You’re going to create more copies. So, you’re going to target, let’s say, this concept. Here’s the winner. So, you’re going to create more ads with using the lonely persona, the controversy angle, and the bold text format. That’s not changing. But the text that goes here, you can create some variations. And for each variation, you’re gonna So that’s that’s what I mean by more copies. And for each variation, you’re going to create uh sorry, for each copy, you’re going to create three to five variations. So now you have a a concept here that’s generating sales. So you’re going to do more of it, more of that content so that you can find better ads, better copies. You’re finding what converts. 90% of what you do of what you run, the ads you create, the campaigns you create will not convert. That’s not because you’re a beginner, you’re new, you don’t know what you’re doing. No, that’s because it’s it is how it works that way. That’s normal. It’s the same for me for anyone. The the thing is that you need to find where the conversion is. So, this is how you do this in a way that’s not random because if sometimes you can just upload 10 different ads and one gets a sale, but then how you replicate that, how you do more of it. you test other 10 random ads, you never scale a campaign to six figures doing that. But if you have a method like this, then you have eventually you’re going to get to a point where you have and that’s where you start to aim at six figures. Um you’re you get to a point where you have five to 10 winners. I’m talking about concepts here, always about concepts. So with five to 10 concepts, you’re going to dedicate 80% of your budget to running these concepts that are winners, that are proven. And you’re going to be always testing um new concepts with the other 20% of your budget. Now, 80 to 20, is that a hard rule? No, it’s not. Maybe it could be 70 or 30. Like it’s just an idea. Like obviously you can go 9010 depending on your budget on how many like if you have 20 winners maybe you don’t even have to test new things for now you can just to scale those. So it’s just to show you that you still have to make decisions in the process but it’s just to show you how it works. So this one receives 20% of your budget. Okay. And this is how you find new winners and how you scale your winners. And this is this is the the key. Everything that I showed you until this point is so that you have an idea on what offers you’re promoting, you know, you have an offer that can be like if you do all of this sending traffic to a DTC page, forget it. It’s not going to work. So that’s why you need proper research, you need a good understanding of what you’re doing so that you can create your variations and uh and you can guide AI in the process. You don’t have to write a single line of copy because um no one here can beat Chat GPT or Claude when it comes to writing copy. I definitely can’t. But you’re going to provide chat GPT with the right references. This is the angle that’s working. This is these these are the personas that are working. Create variations of this ad for me. So you use Chat GPT um to create to to create new pieces of copy that work. So that this is the process and there’s no big secret for becoming a successful affiliate. It’s just having this scientific method for running campaigns and uh and in the parto principle the 8020 thing your 20% of the effort that will produce 80% of the results is definitely in the ads. That’s your your main thing. Uh all right. Now, uh, for you to do this, you’re going to need a few, uh, extra things. And one thing you will need is a campaign structure because there are many different ways you can run campaigns on Meta. So, for example, um, I’m not recommending this. I’m just giving you an example here. I’ll share a document that has an actual recommendation in a moment. But, uh, okay. So we talking about testing and validating concepts but how you do it in practice when it comes to running the campaign. So there are different types of campaigns. You can run [ __ ] campaigns, CBO campaigns, you can run bitcap campaigns, you can run cost cap campaigns, you can run robust optimized campaigns. There are many different strategies and types of campaigns you can run on meta. And this is this could be a little bit tricky. And this is something that um if you have the right ads, you’re going to find something that works. And even if it’s not the best, it will still work because the ads rule in this case, that’s the most important thing. But the campaign structure can help. And the problem here is that with all your research and your spying, this is the only component you cannot find there. So when you see someone’s Facebook library, all the ads they’re running, you can see their ads, you can see their page, you can see their offer. Uh you can extract a lot of information from there, but you don’t know how they’re structuring their campaign. You don’t have access to their BM on meta to see how they’re organizing their campaign. So this is where it can get a little bit tricky and you can find trainings and courses for different structures out there. But the truth is that different structures can perform better for different offers and we never know for sure. So we’re always testing that. So what the best thing you can do here is to find different to to make always again podcasts uh Facebook groups and just see what uh people are talking about and say that that working for them. There’s a group on Facebook that I actually recommend even before I give you an example here. Um, it’s a Facebook group. I can’t teach you everything on a webinar, but uh, if I can point you to the right resources, I’m pretty sure you can learn a lot on your own. That is owned by Alan Sutines, who is a big named in the right responsive space these days. And the name of the group, I’m always recommending this, but maybe some of you have already seen it, others may have may have not seen it. It’s called Nothing Held Back. like they have different groups there. JV board and job board, JV uh joint venture group, I don’t know, but just the one that’s just nothing held back. This is the the name. If you join there, you’re going to see people talking about their campaigns, sharing data, sharing information. You will see what kind of campaigns they’re running. Uh you can ask questions there as well. So, that’s a nice place to start. Uh all right. So, and YouTube is a great place to learn here as well. There is a channel and actually the document I’m going to recommend to you is by this guy called and you can follow him on on YouTube and I have no problem recommending other people when they share real value when those are real people running real campaigns and not just someone trying to to sell something but someone uh talking about something they are actually doing. I’m going to share with you a document that uh I extracted from a few videos by this guy Sabri Subi. Hopefully I’m pronouncing his name correctly. He’s uh from Australia. He owns a huge digital agency and he’s a master when it comes to running uh not just meta campaigns but specifically meta campaigns. And uh I I put together this um it’s going to be branded as wealthy minds, but I just want to be I didn’t have the time to uh include this information in the document because uh that that’s a document that I created a few days ago to use internally. I actually to share it here with you. I got it from my ClickUp because I shared this with my team as something for us to to to test and I think it’s a very nice game plan for you to get started. So I’m sharing this with you but this is not mine. This is from information from him. So just being transparent about this I think it’s important. So I’ll share that document the download link in a moment uh with a recommended campaign structure for you to start validating ads and then from there you can uh test other structures. Um yeah so actually uh just to give an example here uh you need to have a method for validating ads. So there are some people who will validate ad by ad especially when you’re promoting something that’s very top of the funnel. So, an offer that’s very uh just weight loss, very generic, or just uh bisop like make money, like something that’s very broad. When it’s something more specific like how to make money as an affiliate running ads on Meta, that’s way more specific than just how to make some extra money online, right? So, that then we normally don’t use that structure, but when it’s something very broad, you can test sometimes ad by ad. You’re going to create um a very simple one x1 campaign [ __ ] So you’re going to set a different budget for each ad set on meta. You’re going to have one campaign. X is the number of ads you want to test. So X ads sets. If you’re testing 10 ads, it would be a 10 here. And for each ad set, you’re going to put one ad in there. And you’re going to attribute uh here. For each ad set, you’re going to give it one ticket. So, let’s say that your product is uh $47. So, let’s use a round number. $50. So, you’re going to spend $50 per ad. Oh, but that’s too much. Oops. That’s too much. Okay. So, give it half a ticket. Give it half a ticket and make it $25 per ad. Okay. But, uh and and that’s how you’re going to uh test an ad. Or if you if you want to uh if you think that’s still too much, okay, so do half of this like do use this for two days. So we spend like $12 per ad per day for two or three days and then that’s but you need a method for validating your ads because then you know if you because you then you test your ads properly. But there are some other structures these days with different types of campaigns where Meta will run or not run an ad and kind of do that test for you. If meta believes that an ad is not going to generate results, it just won’t run the ad and then you don’t have to spend the money to validate that ad. And this structure that I’m going to share with you, it does something like that. So it’s it can be cheaper than this example here. So that’s why I’m sharing this as a suggestion. And I’m not promising that this is going to work for every offer, but it’s a a nice way for you to get started. So let me give you the download link here for the document. And let me just find where I put the link because I’m not finding it here. Holy moly. Where is it? Hanging there. Okay, found it here. So, my I put it in my Google Drive. Let’s just make sure that it’s going to be accessible to you. I’m going to drop it in the chat. So if what I’m going to put here Subie’s campaign structure just so I’m making it very clear that I don’t like to steal people’s knowledge and information that they work hard to to create. So obviously he shared this information for free on his YouTube channel. I created this document by downloading the videos after I watch them putting the transcripts uh into GPT and then it created the document for me. Uh, so I’m not stealing his information, but I don’t want to steal the credits. So, um, you know, that’s his stuff, but I strongly recommend that you consider following that campaign structure. So, now at this point, um, this is phase three where you’re testing, right? So, here you’re testing your ads and you’re finding winners and then you learn because you’re elim you’re using that concepts method. So you’re learning which concepts work and which don’t and then you can continue with your tests but always following that process. So for example um you can see that you’re going to always be looking for patterns. That’s your your goal here. So you noted that images are consistently outperforming videos. That’s an information. Or you see that longer videos do a better job than short videos. That’s important information. you see that this persona generate more results or the ads uh they uh leave longer when you’re when you’re targeting this persona, that’s great because then you know that that’s probably a bigger pool of people. So you can do more you can create more concepts for that persona. So you have now a direction. You’re not just blowing money on meta without knowing what you’re doing. And you see that meta can be expensive, but it can generate conversion rates that are insane. We have ads that convert at 10% on a VSSL that sells a $100 product or more sometimes. So, that works. Now, I just want to show you uh one more thing uh that copy example that I mentioned in the beginning before we go to the Q&A. I already have one or two questions here in the chat. I’ll be answering more in a moment. Let me just um there was there’s something else I’d like to share with you. Just making sure I’m not forgetting something important. Yeah. I know. I think this is this is this is this is it. Let me just share an example. And this is from my own offer cuz I didn’t want to use uh someone else’s offer for this. I don’t know if that would be okay or not, but I prefer not to do it. So, I’m going to share an example from one of my own offers, but it’s the same for an affiliate offer. So, it’s an internet marketing offer. I’m going to put it on your screen and then you can you can already start submitting questions in the chat. I’ll be getting to that in a moment. All right. So, uh, this is an offer here and this is really from our drive where we have some copies and stuff like that. So, this is a real ad. It has a reference. So, let me show the whole process actually even before the copy. So, I don’t know if you’re going to be able to hear the sound here just to get some parts of the ad. Hopefully, yes. Uh, actually, let me stop sharing the screen and start again and make sure that I’m sharing with audio. I think that’s possible. And I was just increasing the volume here to try to use the microphone, but that’s probably not a good strategy. Uh, share sound.
Okay, I’ll just play the video and then pause it just so you can confirm you can hear you can hear the video. Then you just give me a yes. Uh, you don’t see a link, Angelica? It’s Yeah, maybe I don’t It’s in the chat tab, exactly where you just put your message. But I don’t know exactly how you would see this on your phone. Uh I don’t know if there’s a different way for me to share this.
Let me try to put the link in the
in the chat in the chat tab as well. In the Q&A tab as well. Oh, I can’t do it.
Well, I’m putting Let me put it again here in the chat tab. Oh, I know what I did wrong. I didn’t see that I was sending the message to hosts and panelists instead of everyone. Sorry about that. I just resent. It’s in the chat now. Sorry about that.
There you go. Sorry. Uh I think that was the only link I sent. Let me just review here. Yes, only link I sent it here.
All right. Okay. So, now uh let me share uh the video real quick and then I’ll pause it. Just you can give me just so you can give me a guess in the chat. And if you give me a guess and I’ll let it run. It’s a two-minute video. We’re not going to watch it in the full one, but just so you can have an idea uh on how this whole process works. Why are Serena Williams, Charles Barkley, and some of the biggest names in America suddenly showing up? Could you hear the video? Yes. Okay. So, let me mute my microphone so it’s not going to YouTube and then I’m going to play just um Oh, it’s a one minute video. So, I’ll just play the first half of it. Why are Serena Williams, Charles Barkley, and some of the biggest names in America suddenly showing up in the GLP campaigns? Because there is an absolute gold rush happening in Tellah Health right now. Think about what these companies are actually doing. They’re not trying to convince the world that weight loss medicine exists anymore. The battle has basically been won. Millions of customers already know about them. The new battle is over who gets the customer. And tellahalth companies are willing to spend serious money winning their
I was speaking with them when I was muted. Sorry. So that’s the reference ad. So again, this is not an ad for an affiliate offer. uh because just explaining I I I was going to share some affiliate stuff and then uh I decide not to share that because sometimes people take an offer as a recommendation and I don’t want to recommend offers or anything for you to promote here. So that happens all the time. If I use an example of an offer in a video, then everyone tries to promote that and sometimes you know there are other things I don’t know sometimes we have a different payout or something and then it becomes misleading information. So this is an offer you cannot promote. So you get the idea and then you can apply this to offers you can promote. All right so um so that’s the reference ad. So this is the ad you find from your research and then you just transcribe the ad and you use AI uh to help you rewrite the ad following the same structure. So here is um a the the elements that compose this concept. This is in this case it’s concept 62. So u the three elements that I mentioned to you. This is a real file from our uh Google drive. And then the way we do it uh just to uh explain here in for video ads I think uh I forgot to mention this like for images you can change different image styles different colors uh but for videos one of the things we do sometimes is to split test different hooks. So we will create an ad and give it uh give different hooks to that. Uh the hook is just like uh the very first part of the video as short as one or two sentences and then it’s one ad with three, four, five hooks depending on what we’re doing. Okay. So, uh we have the hooks here and then we have the body copy. And it’s the same structure that Rob used in his ad, but talking about something else, something different. And this is an ad that performed well for us. Like it was profitable. And that ad I I’m pretty sure was profitable for him. So he found something that worked and we used this. And this is for like u this is how uh this is normal I think in any industry like I’m not copying hobby Robbie’s product or offer or whatever. Uh we’re just getting ideas. So he had an idea for copy and we’re using it. he tomorrow he may use one that I create and that’s fine or anyone else like can will use one that we create and that’s how it works. When you run an ad it’s like when you run an ad on TV like that’s public information people can use that to have their own ideas obviously. So um he started talking about uh Serena Williams and Rob Barkin and some uh other celebrities. I’m not going to remember all the names now, but the point is it’s a super structure. When I say, “Hey, uh, here’s the new funnel uh, strategy that I’m using.” That’s one thing. But here’s completely different. If I say, “Do you know why Russell Brunson is now using this funnel structure in his business?” Russell is one of the biggest authorities in the marketing space when it comes to funnels. He’s the guy behind ClickFunnels. And uh if I use that for anyone who knows Russell, that’s already uh something that has a different level of authority for them. So that’s why we call it a super structure. Uh if we’re going to talk about uh weight loss and then I show something that Dr. O said about a specific product or that uh I don’t know any famous doctor in the US, that’s a super structure. So, uh, obviously many people fake things, lip-s sync things here to create fake superructures, which is bad, and you don’t have to do it. Robbie’s example is, uh, is great because he’s not faking anything to do that, and he’s still using the super structure concept. We, uh, didn’t fake anything. It’s the same because this is real information. Uh, this is about, um, promoting a product on how to use Tabula for running ads. And uh we start with super structures, Amazon, Adobe, Microsoft, they’re starting to use that type of traffic and you can verify that in Tabula’s public advertiser listings. So this is real information verifiable and we’re starting the ad with a super structure because we’re modeling Robbie’s ad here. So same thing he talks about the real shift happening in the industry and uh I don’t remember his exact copy but again we talk about that shift here. This is the real shift happening in AI traffic now. So we use that for whatever it is that we’re promoting but it’s the same structure. So when he uses a promise we put a promise where he has a proof element. We use a proof element where he talks about the problem. We talk about the problem or some people will call it the mechanism of the problem. So why that’s happening why traffic is expensive on this platform. Why the other offers are not working. Why uh you’re feeling lonely? why you are overweight uh after theif since your 50s I don’t know like you you talk about the problem uh where there’s a the mechanism the solution so here’s why this works because it’s a cheaper platform because this is a better type of offer because this is a growing industry because this is you I I’ll put the mechanism of the solution there in the same place so I’m modeling his ad I’m using the same elements obviously talking about something different I’m not pro promoting the thing that he is promoting but it’s the same Um the concept is that it’s going to follow the same steps. So uh when we talk about um when we remove obstacles, you don’t need a large budget to do this. You don’t need to have a massive brand like because in the original ad at this point he was removing uh potential objections. So we do the same. So this is what you have to understand when you look at an ad. You have to understand what what the ad is doing. That’s important because then you can model the references. You’re not trying to create something. And if one day you decide to create something from scratch, which should not be your first uh measure here, but if you decide to do it again, you will be able to do a better job if you know what you’re doing versus guessing like, oh, this is great because this is uh will help you lose weight and you’re just guessing something there that makes zero sense. So here you’re following again a scientific method for creating the copy for your ads. So you’re researching and remodeling ads. And the same thing that I’m telling you here works for a landing page. What is in the headline? Is it a promise? Is it a benefit? Is it a problem oriented headline? Is it a super structure? Is it what is there like whatever is in that headline? When you model that landing page, you’re going to put the same thing in your headline. What are in the bullet points? Are there like uh information like fascination bullets? like you’re fascination bullets are things that uh make people continue in the process like in a VSSL a fascination bullet would be like uh in the next minutes I’m going to show you exactly how to run these campaigns without having to spend a single dollar in the first day. So that’s how is that possible and then you stay watching the video to get that. So it’s possible to use that on VSSLs. If you watch the video on the next page you’re going to learn this, you’re going to discover that you’re so those are fascination bullets. So you start to understand what the elements are and then you don’t have to be a genius writing the elements the copy because other people are already running copy that converts there and your research is going to show you that copy and AI if you need to rewrite anything can do that for you with in a masterful way. You just need to know what goes where that’s your job and then you need to have a scientific method for testing things and validating that. So you’re not testing blindly or randomly. You’re testing with a method that gives you an outcome. This thing here works. This other thing here doesn’t work. And then you know that. And then you do more of what works. And then you eliminate what what doesn’t work so that you don’t do it again. If a concept fails, you never run that concept again because it failed. Now you just run the winning concept. And when you’re c you want to create a new campaign and you know it’s a similar audience. Maybe you had a weight loss campaign for woman um uh for 50 plus women. weight loss for 50 plus women. Now, if you run an anti-aging campaign for 50 plus women, the information you have from your own previous campaign can be used. It’s not the same, but it’s a similar audience. So, you already have an idea on what kind of concepts tend to work. Should you scare people about what’s going to happen if they don’t take action, or should you emphasize the opportunity, the great things that will happen if they do, like excitement or fear? which works best. It depends like but when you when you have this method you’re going to find out because you have different angles. So car scaring people like that’s an angle making getting them excited about something that’s another angle and then you see what works best and then you do more of it. And this is the way like sometimes one or two conversions can lead to many conversions because you follow this process instead of just guessing blindly. So this is how affiliates run real campaigns and I see that many of the trainings and things out there they do not give you this scientific method. They just focus too much on where you click and obviously it’s important but um then people just think think that they will click this and submit this ad and think that submitting an ad is step in step seven of the method it tells them to submit an ad. So they do it submit the ad and expect results. No but it’s not a random ad. You need to know what you’re doing like you need to have a foundation. the method that comes before the method. So, uh the the PDF I shared with you with Sabres Subie’s method, uh it works. Yes. But if you know how to create concepts and and ads, if you just run random ads with Syra’s strategy, it’s not going to work. So, that’s what I wanted to share with you here and give you this entire plan. And I’m going to use the recording of this webinar to create a uh playbook to share with you. And hopefully that’s gonna uh help you and will be useful for you to have some um guidance when running your campaigns and not doing things randomly. Now I’ll go to the chat now and answer questions. Any questions you have, put them in the chat. If you can provide any feedback because I have no idea if this was useful for you or not, please let me know in the chat as well. And I want honest feedback. So if you think this was overwhelming, useless, you already knew it, let me know as well. That’s uh always uh any feedback is always welcome because that helps me uh improve these trainings and webinars in the future. And I have a question here. Aren’t physical products on ClickBank the better way to go? Such as supplements with AI and YouTube. There’s a wealth of information out there for free. Main point and question, are people even buying digital info products anymore? Yes, they’re buying info products. Absolutely. Again, your research is going to show you that these things you have to be That’s a great question, Dan, because it gives me the opportunity to talk about something important here. Uh, you have to be careful with certain beliefs that don’t have um a very clear like foundation for that. If if you if you see if you if you see what people are running in those uh with those PI tools and those swipe files, you’ll see lots of info products there. If you like for example if we think that information is not important we wouldn’t have all of these people attending this webinar because I think every one of us here has access to JPT or cloud. So so the thing about AI replacing information it’s it’s still far from happening in the real world because it’s not about AI’s capacity. It’s about our capacity when it comes to extracting things from AI and we do not evolve as fast as AI does. So I’m pretty sure that everything I told you here I if I was to tell the same thing to DPT it wouldn’t be new to him like chat DPT has all the information that’s one thing but I don’t know if you would be able to extract this from chat DPT starting from nothing right so I wouldn’t because I have this information because I’m running campaigns but I’m not uh if I haded to learn this out of nothing just me and an AI tool I don’t think I would be able to do it. So um so I don’t think that that’s really true. But one thing to be careful is when you establish a belief based on something you saw somewhere and we all are guilty of doing that. I I do that all the time and I’m always kind of watching myself and trying to avoid that because when we do that that gives us a direction. Like for example, if you assume that physical products are always the way to go, uh it won’t necessarily be a huge problem because you can make money with physical products. But normally those neutral offers will be more expensive. So if you don’t have a few thousand for testing your campaigns and your concepts, then you have a problem because in this case you should start with an info product. But because for you that’s not uh a possibility, then it won’t even uh enter the equation and you’re going to have a problem that you cannot solve and the problem doesn’t really exist. You created it the moment you established a a a concept in your mind, a belief. So uh be very careful with this because there’s a lot of information out there and uh it’s important that you always try to validate your beliefs. That’s what I try to do. Uh so if I someone says that okay what’s working now is promoting apps turning ebooks into apps. I’ve seen lots of people talking about that. So I go to to to I make my research and I see how many people I find scaling campaigns with apps. And then I’m not saying this is a real number just an example. Turns out it’s like 5% of the campaigns use apps. So am I using an app? Well this could be an opportunity. Maybe it’s something disruptive and that’s in innovation and I’ll be one of the first to tap into it and that would be great, but that’s also risky. Maybe it’s just not working and I’ll try to do that and it’s not going to work for me. So, uh, and then it’s a decision for me to make. But then I have a number. I I have that 5% and it guides. That’s a real thing. So, that’s very important. That’s why some people buy the wrong products in the internet marketing space. They just assume something and believe in that and go for that and and and and and then it’s very hard to even like if you if you think about people selling on the internet vendors, marketers, advertisers, they are not teachers, professors, they’re not educating people. If you want to lose weight, uh, blink in your eyes and you believe that’s really possible, you can be 100% sure someone is going to sell you a product on how to blink your eyes in the frequency that makes you lose weight. So, because that’s if that’s your belief, that’s what the marketers will use. They will sell to people whatever people believe is real, not necessarily what they need. And some people will try to sell what they want and deliver what they need, but not everyone. So having the right belief set can help you. Having the wrong belief set can become a huge obstacle.
Uh let me go to the next one. Uh getting lots of feedback here. So far only positive message. So thank you everyone for for your feedback. Really appreciate it.
All right. Uh,
thank you for for all your messages. Uh, I’m not going to read all the messages, but I really appreciate it.
I see some uh partners here as well. Chad, great to know that this helped you, Chad. Hopefully, you can use some of this information to absolutely crush it with our offers. Uh, okay. Uh, let me see if I can find more questions here. If we’re going to have a recording, yes, I’ll make it available for probably until Monday.
No more questions. Wow, that’s that’s great. That suggests that u either I did a great job explaining things or a really bad job and no one unders anything. So, people don’t have questions. Uh, all right.
Thank you, Dave.
Yeah, thank you. Uh, really appreciate your feedback. Yeah. So, uh, maybe, uh, while you come up with some other questions, uh, another thing. Oh, got a one here.
Yeah, I’ll make sure to include these slides and that uh PDF playbook. It’s I have a an agent here that does that when I just provide the transcript. What do you think about Spyu? I don’t use Spyu. I haven’t used the Spyu in a long long time. It was one of the first Spy tools I used uh I don’t know how many years ago. Long time ago. Uh but I haven’t used it in a while. So I can’t provide feedback right now. I must tell you uh the tools I showed you I don’t use Spy Hero a lot. I think it’s good. I just don’t use it a lot. Uh so what I use is uh Facebook ad library. I don’t use Google Transparency Center all the time. Sometimes but not very often. I use a lot like Facebook uh library. That’s the number one. Number two would be Deep Tube and I also use American Swipe. Uh I used to use seven Swipe, but now it’s I just don’t have time to use all of that. And we have our internal swipe as well. So I use uh those tools more frequently.
What’s the best way to stay updated with trends on the ads on the ads providers meta’s new policies or algorithm behaviors? That’s a great question, Dave. For Meta, there’s a great thing you can do right now, which to use.AI.
uh we lowered our compliance and ad rejection issues a lot when we started uh checking uh ad compliance with muse. What we’re doing right now is we’re not taking everything it says to the letter, but we’re we use that as reference and we sometimes we decide to push a little bit harder with something and see if it gets approved, but we use Muse most of the times to at least point out what could be like which elements could be a risky element in the in the copy. So news.ai AI great resource. Now, uh it’s meta’s um u personal assistant, an AI tool. It’s not meant for that, but it works really well for that. And again, just to give credit when credit is is is deserved. I learned this uh from a post that I saw a guy uh good marketer named Travis Stephenson. he made a post on his Facebook and he mentioned that he was um man he was able to to get Muse to uh help him with that that type of thing. We tested it and was incredible. So that’s my suggestion for that. Uh in terms of trends, yeah, this is one of the things that can be very challenging if you if you’re like me and you don’t have a lot of time. Uh you really want to see what’s happening in the organic social media. That’s key for creating quality ads. So you can use tools like uh well we use AI for that and we connect uh AI agents to these two tools here that I’m going to show you now. I’m going to put them on your screen. It’s vero.com and scrapecreators.com.
If you connect these to your chat GPT, you can download uh uh claude co-worker chat GPT codecs to your computer. They’re they’re the same. I use uh CH GPT Codex, but I don’t know. People normally say the claude is is even better. I don’t know. Uh you can just use that and you can connect it to your uh it’s you you get an account here. You put like $10 in credits in one of these tools or both of them. Uh Verlo is.com. Let me see what’s the right domain for Verlo.
Oh, it’s vero.ai. Sorry. Uh so these two they have I think you can use them directly. I don’t don’t do that because I don’t have the time to do it. So they monitor everything that’s going viral on social media. You can find whatever is like what the influencers in your niche are sharing the ad the formats of their contents and you can sort that based on the engagement they’re getting and it works really well. So we have an AI agent connected to this uh to these uh two tools here and if I’m not wrong what it does is to get most of the information from Verlo and then it checks these stats with scrape creators which is this one and uh it’s very simple get an account you get the API or the MCP which is how you connect chatpt you can ask it to connect with these it will guide you in the process to to to do the connection and then you give it uh access to these tools and you put like $10 or $15 on Verlo and 10 $15 on script creators that already gives you uh uh lots of credits for this and then you can ask it for what’s going viral in this niche or that niche. Give me some formats. Give me some examples, links to Tik Tok posts. Uh Tik Tok it’s great for this. So you can see lots of different ideas uh for your ads from what’s working in because what is working organically is what people are used to see. So, you want to you don’t want to put an ad in front of them that says, “Hey, here’s an ad.” Depending on what you’re promoting, it could be fine, but in general, if you can make it like something that makes sense in that social media environment, it’s better. So, um that that works well. And then you can use a tool like Hey Jen if you want to create like UGC content. Uh I know there are others. I use a hen and uh yeah so you you can and you can and if you install codeex or cloud co work on your computer you can connect it to hey gen you can connect it to these tools and you can do everything from one place it’s super easy these days and uh yeah I hope that this this tip uh works for you. I I’ I’ve seen many people uh and I used to use Rival IQ some time ago and I see many people still using it. Uh let me show you this one. But I’m not using this one anymore. Okay. So this one is also a nice tool that serves the same purpose. But I’m not using this one now.
So that helps you with the trends, right?
I appreciate you presenting the research tools. I’ve previously tried to use SAM uh SEM Rush similar to uh look for the sites sending most traffic to a vendor’s offers page, but that’s pretty expensive and the data is sometimes cluttered with traffic from people visiting the sales page from within ClickBank itself. Uh I like this approach of starting at the meta ads and uh of the process. Seen Rush is very powerful, Doug. Um it’s it’s very powerful actually. It’s very very powerful but uh but I think that it’s more advanced. It’s more expensive and more advanced. Um I remember that some time ago like SCM Rush is a relatively I’m not going to say old tool cuz it’s updated and it works really well these days but it’s been there for a while. And about two or three years ago, I did a a a
uh I don’t know how to to call that like a a mentoring a two-eek mentoring process uh called affiliate insider. Maybe some of you were here participated at the time and uh we used SEM Rush to reverse engineer campaigns and we were able to find uh an affiliate sending like running hu a huge campaign like making six figures a week uh with that training using SCN Rush. So it’s more for that but it’s more advanced. Uh but if you have budget and time to learn how to use it, it’s not bad. like it’s actually it can be powerful but it as you said you have to navigate it. You have to have the patience to go through the data and find the information. Uh it’s not so simple but but but it’s a good one. How do you address offers that are in ClickBank and also available on Amazon for onethird the price? Uh yeah that’s that sometimes is is is something for you to be careful with because uh many vendors do that. The idea is that sometimes people will research the offer and then they they use that to capture sales. Uh normally that’s a small percentage but it’s uh yeah it’s something for you to to to be careful if you see that the Amazon offer is getting too many sales. That’s something for you to to be careful about.
That’s great. Uh, I hope that you you turn a profit soon.
Uh, I know Muse seems to be smart on meta policy, but it might not give answers that are beneficial to affiliates. For example, I know one of your recommended rules is to cut a campaign off if it’s not made a sale after spending an amount equal to the price of the uh, affiliate offer. But when I do go to cut off that campaign, Meta recommends to keep it on as the campaign may improve over time. Most affiliates seem to agree that campaigns tend to not improve over time. So, not sure I trust Muse outside of using it for compliance information. Uh I actually meant using it for compliance. You’re absolutely right, David. I mean, campaigns do get better over time sometimes. Uh that happens, but uh but that’s not after two or three sales. That’s after 30 40 sales, 50 sales. Uh depends. But but but they do get better. Uh some and this is another thing, right? Some people say that it’s the pixel that learns that I’ll share my experience with you. Not saying that the other guy is right or wrong in what he’s saying. Based on my experience, when you get 30, 40, 50 sales with the same campaign, it gets significantly better. There’s not a hard rule. Like could be 20 sometimes or 60. It depends. But uh the campaign gets it it performs much better. It’s true. It’s happened countless times. People say, “Oh, it’s the pixel.” I’ve tried getting the same pixel, moving it to a different ad account, running a campaign. It’s just a new campaign. I’ve tried to get more conversion data from multiple ad accounts and feeding everything into the pixel with an automation that would pass all that information to the pixel to create a super campaign on one ad account. no super campaign. So to me, if I were to say this, and I have no technical uh reference to say this, could be totally wrong. A meta engineer hearing me now could laugh at me, but my experience shows that it’s the campaign for some reason. Uh every time it happened to me, like 100% of the time it was the the campaign, but uh just a parenthesis here, but uh what he said is absolutely right. Facebook’s gonna tell it to keep something running and over spend and that’s not what you want to do. I mean, it’s possible that eventually an ad would gain traction, but the point is that it’s easier and better and more effective for an an affiliate, especially if you’re on a tight budget, to take the risk of losing some potential winners. So, you’re going to kill some winners too soon. That’s not great, but it’s more acceptable than keeping losers running and leaking money for too long. That’s much much worse. So if you have to to make that decision, it’s better to kill the losers even if if you do that at the cost of losing some winners because anyways creating ad volume which is important these days you can do that more easily with AI. So it makes sense to lose some winners. If you can still find some winners then that’s what matters. You have what you need for scaling.
Connect SCM rush to claude reduces the level of complexity. So this is a way to help beginners. Yes. Uh that makes sense, Chad. And that could be could be uh powerful combination. SCM Rush is a very powerful tool, but it’s like a bazooka. So if uh if you’re going to use a bazooka, you uh you need to have some experience. But yes, maybe connecting it to cloud makes sense. I haven’t tried that, but I I think it makes sense.
Okay, guys. I I’ll check your email. Uh, I couldn’t check emails uh today, but I’ll do that right after this webinar. I know some affiliates prefer Google ads over Meta because it’s more targeted. Do you recommend Google Ads or maybe others like Bang or X? Uh, well, I I can I can share my experience with you, what I know again from trying to bring you some information from the trenches. So, big biggest uh advantage uh on Meta over Google. People think Meta restricts ad accounts right and left uh or I think it’s left and right right I sorry not a native English speaker and uh so the meta restricts accounts left and right all the time and that um meta uh is tricky when it comes to getting at accounts and things like that actually meta is not that complex when it comes to that not these days it’s you’re not going to have many restrictions when you face a restriction it’s not like absurdly complex to to to solve that problem with Google and SLY YouTube because it’s the same um it’s it’s way way tougher way tougher like it’s much harder so if you don’t want to deal with account bans and account forming and uh now they have that u face scan that makes it really hard to to deal with this u Google is tough when it comes to that that’s the negative aspect. Uh, another negative aspect is that it’s much slower than meta. If you want to gain traction and get a campaign going, meta is much faster. Like I don’t know, like 10 times faster. It’s it’s a lot faster. Now, what’s really good about Google better than Meta once you get a campaign going and it takes some time and it takes some money, but once you and and if you’re facing account restrictions, then it’s harder, but once you get it going, um, and especially for YouTube, I think that more than search these days, then you’re going to have a level of consistency that meta will never match because meta is ups and downs. Google is a lot more consistent and uh this will depend a lot like varies from one campaign to another but I risk saying that in general you can even have a slightly better row ads on Google u when I’m saying Google here my experience would be more with YouTube okay so um about X I I haven’t used X for running ads in a while or bank I don’t know any big affiliates using those I know some big affiliates also using Tik Tok this is very Uh, that’s a tricky one as well when it comes to account bands. Harder than Meta but easier than Google. Uh, you need many ads and you need to be really good with catching trends and the organic stuff. I think it’s a little bit harder if you’re beginner basically. I I would still go with meta in this case. Uh, but yeah, that’s a possibility. I I don’t know big affiliates scaling on Banger X and I’m not doing it. So, I don’t have any reference to talk about those. But this in itself is probably already a reference like I know many people who are really big in the direct responses space and I don’t know a single person who’s scaling campaigns on those platforms.
Yeah, that’s that was a great tip from Chadia.
What would you say? What would you say the absolute best Facebook ad type is when it comes to how you link out from your meta ad? I’m not sure if I understand your question, Dan. The best Facebook ad type is when it comes to how you link out from your meta ad. Maybe if you can elaborate a bit more. I’m not sure if I understand your question then, but uh I don’t think there is a best type of ad if that’s what I mean. running uh image ads or video ads or um I don’t think um I I don’t think there’s a a hard something set in stone for this. I think that it varies. So you have to use the concept to discover what is the best for your that change not only from one offer to another but from one ad account to another. Ad accounts make a difference. Um, so using different ad accounts, normally I don’t recommend people to split test that in the beginning at a very early stage, but when you get something going like you have a campaign that’s profitable and you want to see if it can improve you testing a different ad account, an agency account, sometimes that can be a good idea. You’ll see uh normally you see a difference in performance.
Um, speaking of where you send folks uh from your ad, that’s the information you’re going to get from your research. You can use a landing page, you can direct link, you can direct link to a sales letter, you can direct link to an offer that’s a VSSL, you can use a landing page that sends people to a VSSL offer. Uh, my again, there are different things that work for different offers. In this case, my suggestion and is to use the research phase to figure out what’s working for others and then copy them in the beginning. Copy not in terms of selling their stuff. Just like copy their strategy because uh there are many moving parts when it comes to creating campaigns. So if you just guess blindly then that’s where that’s when you get burned because traffic is expensive and no one knows for sure what will work and what will not. So, if you show me an offer that I’ve never promoted before and you ask me, should I use a landing page for this one? Unless I see a very big compliance issue there that would make direct linking impossible, I can’t tell you for sure. I could say that, oh, I use landing page for 60% of my campaigns, but that’s almost useless. Like, and okay, so what if if the offer is in the 40%. So, the thing is you need to have a method for uh creating a it’s the the the scientific method. So first you have a a problem then you create a a a a hypothesis. So like can I use a landing page or not? Then you make some research to create your hypothesis like you see that people are uh using landing page. So for for similar campaigns so you go from there you start with a landing page and then you test your hypothesis. So you test two three landing page find the best one and eventually you can split test direct linking as well to see how it compares. But the biggest problem in doing this in the beginning is because you’re starting from scratch. So you don’t have a reference. For example, if you have an offer that converts, it generates sales. It doesn’t matter if it’s profitable or not, but it converts consistently. So you have something now that gives you a direction. So you know you have a good offer. So now you can test with and without landing page or with long or short landing page and then you can compare. But if you don’t know if the offer converts, then it’s hard to make this test. You don’t know what’s performing best. Like it’s hard. Uh, and then if you have an offer that converts and a landing page that does really well, then you can test ads and see what type of ads and concepts do better with that landing page and that offer and you have a reference. You know that the offer can convert at 2% at 3%. So if you test your ads, you have a benchmark. You you have again you can compare your numbers with something. When you’re getting started, you don’t have anything tangible. So if you’re getting started and you’re just guessing a campaign, you’re creating a campaign out of the blue, then that’s when things go wrong because it’s just like a bunch of random things that you know statistically your chance of getting chance of getting results are almost zero. That’s why people running circles never get campaigns going now. So that’s why the the research stage is so so so important because then at least you have uh what others are doing and that’s working for them and then you start testing their stuff and when one of those things works then you have something that works that’s yours and then you can start to build up based on that okay this offer is good so I know that uh for example you find an ad that does really well is your ad killing it great concept absolutely smashing the ball out of the park in terms of conversions. Great. Now you use that ad that’s yours that you validated and you create a landing page. Use the same information I have in the ad, put that on your landing page and then all of your ads will send traffic to that landing page. Now that landing page is coming from your own data like when we’re creating uh like I create my own VSSLs often times and uh if I have an ad that’s absolutely crushing it, I’ll get that ad and I use it to create a micro lead. I’ll create a uh 30 seconds, 1 minute uh video to pre-append in my VSSL before uh the VSSL that I already have that is based on that ad because the ad was doing so well. Now I put that in the VSSL and then all my traffic will see that and uh I know that that increases conversions that information because it’s working in the at the ad level. So uh when you find an element it’s it’s always easier to find the next element, the next one, the next one. The problem is to start from zero. So that’s why in the beginning research is key because then you at least you have some external references before you can have your internal references.
Are there any tips you can give us to avoid having our accounts being banned by Meta? Uh the thing about uh account restrictions is and this is an important topic because this is something that paralyzes many beginners. Uh and a tip that I always share with people in our partner program. So for those of you who are partners, you’ve heard me talk about this many times, but u I’ll share it here is that understand that your ad account, your Facebook page, that those are not your assets. They’re Meta’s assets, Zuckerberg’s assets. They don’t belong to you. So do not be attached to that or think that that’s valuable in any way because that’s not valuable because it’s not yours. It’s valuable but not for you for Zuckerberg. So uh when you run campaigns obviously checking your compliance with um Muse and you can check the offers as well with Muse not just necessarily the offer but the destination page the landing page for example that you’re going to be using the landing page on your ads. You can test validate those with Muse. you can already reduce your risk of getting an account restriction significantly. But if you are running campaigns, that will eventually happen. And if you think it happens only to small affiliates, no, it happens to uh earlier this month uh WAP had their entire portfolio taken down. Uh brands like Prada, like Louis Vuitton, uh they have recently faced uh issues with marketplace listings and ad accounts getting restricted by Meta. So this can happen anytime to anyone because no matter how big Prada is, the ad account belongs to Zuckerberg to Meta, not to them. So that can happen. So when you understand that uh you’re going to be careful about that, but you’re you’re not going to worry about losing an ad account. If you lose an ad account, you can get an agency account to run your campaigns. If you search on Google for BM uh or metac account providers, you’re gonna find providers uh that can provide that. So, it’s possible to get new accounts. It’s possible to create a new BM. Sometimes one profile can have two BMs. Each BM can have three ad accounts. So, that’s six uh ad accounts. You can get lots of stuff going with six ad accounts until you get all of those restricted. And then you can have your husband, your wife, your brother, like my family, all of their ad accounts have been used. So, uh, you know, but don’t worry too much about that. I can tell you that, uh, big affiliates, they don’t even talk about this. They don’t care about it. This is not important. So, if you’re too attached to this, this is this is very limiting. So, uh, u try not to worry too much about it. If you if that’s a concern for you, uh try to find agency accounts and uh BM providers, make some research about them, see if others are saying they’re good, and then create a list of where you can get accounts from if that happens, if you get restricted, so that you have that relief that you need to get going and start running your campaigns.
Uh you mentioned Robbie Blanchard. He sent a video today saying he knows many super affiliates that gross over 1 million a year but actually do not make a profit. That seems dumb from an outsider’s perspective, but I would imagine they do it on purpose. Are there benefits to spending so much but only not to make a profit? Uh it’s hard to comment on things that other people said without knowing their context or like and they can know things that are different. What I know is that many big affiliates generate a lot of revenue with very tight margins. That’s true. Uh especially in the neutra space. I see. Because uh uh for those offers, you have bigger price points, physical products, neutra offers, but you don’t have a lot of backend. With info products, it’s sometimes the opposite. You have a lower price point, but you can have a lot of backend. So um depending on the affiliate deal you have you can tap into that back end or not and then that’s what makes a lot of difference in terms of profitability. But again this is generic information like it doesn’t mean that it’s always like this. So uh yes I know some neutral operations generating numbers that you said a million dollars a year. Uh I don’t want to exaggerate here but I know many guys doing a million dollars per week. Like I know like a lot of people doing a million dollars a week but the the the profit margin of their whole operation is like 10%. And then so they’re making and then you may think okay but 100 grand a week is not bad right and right that’s why they’re doing it but still they have like 30 people 40 people working with them with salaries with uh a percentage that they make on on on on that on top of that 10% and uh okay but it can still make sense yes it can still make sense you can still get rich doing that But uh there’s a high risk level there because you have a big infrastructure and you you’re you have a huge cash flow and a lot of money uh going out and coming in and if something breaks or goes wrong a 10% margin like just a normal meta algorithm change I say normal because it’s happening all the time these days that can make you go from making a 100 grand a week to losing 300 grand a week for example. So uh it’s a risky business model but yes when that happens because when you the more you scale the tighter your margin becomes because if you think about it like imagine that you want to sell uh Real Madrid t-shirts to people who are like super fans of Real Madrid. They go to all their games and they they live in Madrid. They they love it. They’re uh addicted to to to soccer and they they absolutely love that uh club. So that’s a small pool of people if you think about the world. But if you create a really nice t-shirt about Real Madrid, you can get lots of a high conversion rate with them. Huge ros. If you go to people who like soccer in Spain, then that’s a broader group of people. You’re going to sell way more t-shirts, but uh your your conversion rate is going to go down because not everyone is going to be so into Real Madrid, like Real Madrid to to to buy the t-shirts. I think I’m pronouncing the name of the team wrong. here in Brazil we say h Madrid which is wrong so it’s real Madrid right so um anyway the point is that um if you go to like people who like soccer in Europe soccer fans in the world the group becomes broader but the profit margin and the conversion gets tighter so the more you volume you do and this is for any niche any campaign it’s a it’s mathematical uh the lower your your margin so affiliates doing insane amount accounts in revenue will normally have much tighter margins than you when you start running your first campaigns and you run spend $100 a day and make $300 in a day and get super excited doing 3x row ads. Yes, but you’re not going to do 3x row ads if you spend uh $10,000 a day if you spend $50,000 a day. So, um so this is what I can comment on that, but I uh can talk about Rob’s uh information specifically.
Have you tried Instagram ads? And if so, how do they compare to Facebook? Would uh they be a bit easier to start? Uh that’s the same. Uh when we’re talking about meta ads, we’re running across uh we we’re using Advantage Plus for placements. So it’s Facebook, it’s WhatsApp, it’s messenger, it’s Instagram, it’s it’s meta. Okay? So everything we talk we were talking about Instagram ads here this whole time. It’s Facebook, Instagram, it’s the same.
Uh, I’m thinking this is too much trial and error and you have to outsmart these platforms. This could be years to be good at this to make good income. Looks like a lot of dribble money could be made. I get your point, Greg. I disagree, but um I think that’s a fair conclusion. I don’t think you’re trying to outperform the platform because the platform is not your your enemy. The platform wants you to keep advertising there. The more you spend money on meta, the richer Zuckerberg gets and the more he climbs up that Forbes list. So, he doesn’t want to play against you. He wants to play with you. Obviously, it’s a complex game with users and advertisers and governments and law. And so, obviously, the it’s not that simple, but the platform is not it’s it’s like a game. It’s like playing a game. So, um, one thing I can tell you, you’re not gonna get rich in any industry in a very easy way, unless maybe if you win the lottery. So, if you want to make real money, there’s going to be real work involved. This is the work in case of running affiliate campaigns on Meta. Is it too much or not worth it? Well, then that’s an individual decision. Uh, I think it’s worth it and I do it for a living. But, um, yeah, like if you I I think that for any business, there will be challenges and obstacles. That’s what separates people who get rich from people who don’t. At least in when we’re talking about capitalism obviously in other places it can be different. So uh yeah so it’s it’s doing what others are not willing to do that will give you the results that others are not achieving. Right? So uh I think that that’s a valid point and we cannot make all the money that’s everywhere. So maybe you think okay I don’t want to do meta. I’m going to focus on email marketing or something else and it’s fine. uh here there’s a lot of money to be made. There’s a big price but this is how the game is played right so uh and I don’t think it’s a lot of trial and error that to me that particular part I really and deeply disagree with that because it’s not trial and error like uh in a random way it’s about it’s it’s a method for finding winning ads. So it’s like if you were digging gold. So you can just start digging in anywhere and but that’s not good. So you have a method where you you go to the place where the gold is more likely to be found and then you dig in and you try to find gold. Uh and you can do that in a very good way, in a bad way. Some people will become millionaires doing it. Others will make a comfortable living. Others will not make any money doing it. Um it’s the same here. But uh this is not just try and error. It’s a process. It’s actually we could put this into an equation like that there’s a a process for finding winning ads that scale and that make you money. So this is your test cuz if you think about a business a business has to create value right so if you think about social media you can may like it or not I’m not a big fan of some platforms but the point is that people who use those social media platforms they like them for entertainment for connecting with people for uh getting the news for sharing their opinion doesn’t matter but they like that so they’re they receive value from that. So that’s why those companies are huge. Any product any company that you think about provides value. Your goal here is to connect buyers with good products if you can then that’s that’s the ethically that’s what you should do and uh help buyers but most importantly as an affiliate the vendor is your your client. The vendor is the you’re providing a service to the vendor. So you’re helping the vendor’s business connect with more potential clients and grow and you’re getting paid for that. So this is the job finding the ads, finding the people, generating the sales, help helping those businesses with acquisition and receiving a payment for that. It’s a job. So this is the value you’re providing. This the the fact that this exists is the reason why affiliates exist. So everything like there is a reason to be to be there. That’s how I see it, right? So uh yeah.
ClickBank’s dashboard tracks the refund rate in states 25% or less is a quality offer. What happens if our rate is over 25% as an affiliate? Does that count against us in any way or is that more of an issue as a seller versus affiliate? Uh well, I I know many people inside ClickBank. I can tell you that if they see that your refund rate is persistently high for a long time, they may reach out to you to see if they can help with that. But that will not get you banned or get you into trouble. Chargeback ratio being high, that’s another thing that’s import that that that could be an issue. So, uh and and then in general like there are many things that impact refund rates because of the partner program. I can say that we always send like very different refund rates for our traffic for partners traffic and not all partners having the same refund rates and there are many things that can impact the refund rate the offer the customer experience with the promise etc. But for example one thing that as an affiliate and for our own offers that we do is to select to the ads that we run depending on the ads that you run your refund rate can get much higher or much lower. That’s one of the things to to to uh keep an eye on. Uh and and that’s why proper tracking is recommended. So you can do this uh directly with meta actually these days and have like if you’re using clickbank for example, it reports to meta and then you can have a spreadsheet where you monitor your ads and you you you test different concepts and you see that your conversion rate goes up but the refund rate goes up as well. Then it could be an issue with your concepts. That’s a metric for you to pay attention to because sometimes different ads can produce very different refund rates. Uh recently we worked to recently a few months ago we worked hard to reduce refund rates for some of our own offers and one of the things was to focus on the ads with less refunds. So when you’re creating ads uh you’re determining who is clicking the ads and that’s how you target people in meta these days. So the ads you create will target different groups of people and we’ll position them with a different mindset for watching the VSS itself for checking the sales page and that can have a very significant impact on refund rate. So you can see an offer that seems to be good has a 10% refund rate and then when you run it yours is 30%. So the ads that you’re using could be the issue because normally it’s not going to be the traffic. If you’re using meta like the traffic source, if you’re using lowquality traffic sources, then that could be the reason too. But with meta, normally it’s the way you’re positioning this because they have all the traffic. You just have to reposition your ads to target different people. But uh they will ClickBank will normally not make refunds a big thing. Uh just chargebacks.
uh they suck a buck and go want you there until you aren’t spending enough money on ads and then you make one mistake then they bounce you from the platform. They most care about those who are dropping a meal per week like those people you mentioned. Uh well then again I respect your opinion. I just don’t fully agree. I I I partially agree. uh what I agree is that meta is a business and the way meta does what it does is to make their money. So if you think about any business and again we can talk about banks, we can talk about uh restaurants, we could could talk about like any business customers that spend more money with them, they become priority customers. They receive uh I don’t know better or faster support, more assistance, better opportunities. uh naturally because as customers they are more profitable. So it’s natural for a business to to to give special attention to the customer that spends more with them. If you go to a law firm and you have big money potential for them, they will give you a priority. It’s normal. That’s how the world works. So I don’t think it’s about meta. I think it’s about the world we live in now. Uh so that’s that’s what I agree. Now the thing is that it’s that means that yes you can have a man an account manager and eventually some privilege with meta. Uh one thing we’ve already done is to participate in certain internal programs that meta has where they assign a person to give you some sort of u assistance there with with your account and improving your metrics and your numbers. They have those internal programs for big advertisers. So all of that exists. Uh now I don’t think they’re trying to sabotage you. I don’t believe in the conspiracy thing in terms of uh okay they just want you to spend some money and then they will get rid of you. No. Uh in fact Meta is not even looking at your ads and your stuff. Meta doesn’t probably doesn’t know you exist in terms of um when when you’re running ads and you’re a small affiliate. It’s not going to know you exist or pay attention to you. uh if you get an account restricted 99% of the times it’s going to be an AI algorithm that flagged you and and restricted your account and uh that means you did something that le led to that or it was a mistake. Uh is it possible that a big account from a big agency will have a priority and they will not restrict the account right away? Yes, it’s possible. It’s what I said about like the big clients. But um if you are a small client in the beginning, you can choose not to play the game, but you’re not going to start big with Meta, Google, Tabul, or like you all anything you decide to do, you’re going to have to start small. If you decide to start a grocery store locally initially, your market share will be zero. So, you’re going to be starting smaller. And the suppliers will offer discounts to the big grocery stores, buying a lot from them. So you can choose not to start the grocery store or you can understand what’s the game plan that can work for the new grocery store. How you’re going to win customers by offering them u a better experience by treating them differently by doing a better marketing. I don’t know like you’re going to see where you can how you can play against the big one. So again I don’t think that’s meta. I don’t think that’s Google. I think that’s live. So when we do that uh we may like or not the fact but we accept the fact and then we see what we can do about it. I don’t think that uh the nature should have uh I don’t know like lions that eat other smaller animals but that’s how it is. So if you are born a smaller animal like how are you going to do that? You don’t like lions but lions are out there. So what you going to do about it? like you it’s the it’s imposed to us. We cannot control that. So this is uh this is true in with meta like you’re you’re you have some privilege when you’re bigger there just like with any other business. But it’s 100% doable to like all the big affiliates you see doing a million dollars a year, a million dollars a month, a million dollars a week. Those affiliates, they didn’t make a million dollars just starting from scratch like from day one. They started with the normal accounts and went from there. And I know because I obviously I’ve been training and coaching people in this space for a long time. Countless people I’ve seen like people starting campaigns and going from zero to $10,000 a month uh in a relatively short period of time. Not saying that this is going to happen to you or anyone or promising anything. Uh don’t get me wrong, but just saying that I’ve seen that happen. So it can happen.
So is there a good information to learn this anywhere? I could not find to do this. Uh let me see your previous question just to remember what you’re referring to. Oh okay, Greg. So I uh for you to learn how to run ads on meta. I think the what I shared here in the references and the places and the Facebook groups, YouTube channels, those are the resources I recommend. And if you follow this process that I shared today, the four phases, um I think it will like I I think it works. It’s what I do.
Uh
all right. So I don’t see more questions here, I think. And I’m I’m not reading all the messages and because not I’m I’m reading the questions. Uh it’s already been two and a half hours since we’ve been on this webinar. A long one, but uh I appreciate all the message, all the feedback and all your message. I really appreciate all all of them. Okay, so uh yeah uh I think it’s time for us to wrap this up. So I hope that you were able to get some value from today’s um webinar and today’s training. And I hope that this is going to be useful for you. Maybe you’re not going to be implementing this entire game plan and you’re going to do it in a different way. But if you can extract one, two, maybe three things that help you in your business. Uh I think that uh I will see that as mission uh accomplished for me here. Okay. So, uh, I really appreciate all of you for attending, staying until the very end, and I’m going to send you that recording with the, um, the the the trans the not the transfer, the slides, and, uh, yes, kind of a transcript, but a playbook extracted from from this webinar uh, probably tomorrow. Okay. So, thank you again and uh I hope that you managed to to make a lot of money with your campaigns in the coming weeks and in the coming months. Take care.