Category: Iman Gadzhi

Let me be 100% straight with you. [music] You are not poor. You’re just unskilled. And I know that might sound harsh and I know maybe that might even sound judgmental, but it was just something I was thinking about on my drive back. I just finished [music] up tennis here on this beautiful Saturday. And I was just reflecting over my journey and reflecting on when I had the biggest quantum [music] leaps. And it was always as I developed new skills. And I know as you watch this video, you have big goals and you have big dreams and you have big aspirations. And I guess I just wanted to make this video off [music] the cuff to remind you that you can have whatever you want as long as you acquire the skills necessary [music] to be the person that can create those sort of opportunities and capitalize on the opportunities when they present themselves. You see, [music] you’ve been playing chess without knowing how the pieces move. You’ve been in this online business world [music] and you wonder why you’re always losing. But it’s not about working harder. It’s about knowing what is it that the top 1% of people do. What are the secret skills that they have to quietly dominate? Because when you have certain skills, you have competitive advantages. And competitive advantages is how you [music] win this game of life. And quite frankly, no one is coming to save you. I’m not here to save you. I want to make that very, very clear. I am not your savior. I am not your guru. All I can do is keep putting one foot forward in front of the other. And that’s what I’ve been doing here on YouTube for 10 years. I’ve been uploading 10 years of my life, showing every step of the [music] journey and relaying that back to you. So, this is what this video is. It is a playbook. And if you decide to take advantage and capitalize on this [music] playbook, all credit to you. So, I’m just going to go ahead and fire off seven skills. Okay, so these were the ones that were [music] playing in my mind. And when I parked up, I made a list. I I quickly pulled out my notes app and and made a list of the ones that I think are the most important and the ones that if you possess these give you every competitive advantage you need to crush it. Now, the first one is offer creation. Making a deal [music] so good that they simply can’t refuse. You see, if your offer sucks, no ads or funnels are going to save it. And I’ve said this many [music] times. In fact, there’s videos on YouTube of me closing agency clients and I have a lot of, you know, all those sales experts, sales [music] specialist. And what these sales specialists and experts don’t understand is like I’m doing B2B sales. [music] I’ve always said I’m really bad at sales. If I think about all of these skills I’m going to mention here today, I’d say sales is actually the worst of them. Now, I’m very [music] good when it comes to B2B because of this, because of offer creation. I’m very good at making offers that make sense and that are enticing, intriguing, pull people in. [music] And I would say your offer is far far more important than your sales because you could have the worst offer ever. It doesn’t matter how good you are at sales. [music] And you have to remember your offer isn’t only what you sell. It’s how you present what you sell, how you package it up, how you put a little bow tie on it, and how you put it in front of people. You see, the marketplace is a coliseum, and people scroll like Caesar. A thumbs up or a thumbs [music] down in a split second. The 1% don’t show up average. They show up with nobrainer. Literally shut up right now and just take my money kind of offers. And it’s not about lowering your price. It’s about raising your value until the price feels like a steal. And I guess maybe this is also very top of mind for me right now cuz I’ve been doing a lot of work recently with a guy called Jason Fladlin. [music] This guy has the record for the biggest launch ever, $57 million from a launch. And he’s basically like the godfather of offers. He’s been in this game for decades. And we’ve been talking a lot about this stuff recently. Think [music] of it like this. You are not selling a knife. You are selling the ability to cut through frustration, wasted time, and uncertainty. Most people try to sell the [music] knife. They think, “Oh, I’m in the business of selling knives.” No, you’re in the business of avoiding wasted time, frustration, and uncertainty whether you’re going to even be able to cut this thing. And it’s funny, a lot of people don’t actually know the business they’re in. They think they’re in the business of their mechanism when in fact, they’re in the business of their outcome. Your customers and your clients are buying the outcome. They’re not buying the mechanism to get that outcome. So, a pretty good litmus test is simply ask yourself, would you buy what you’re selling or would you simply keep scrolling too? The second skill is AI. What you need to understand is that it’s not AI versus humans. [music] It’s AI plus humans versus everyone else. You remember how Iron Man wasn’t the strongest Avenger, I mean, at all. He was just a man. But with the suit, he was [music] lethal. And that’s kind of how I see AI right now. Most people treat it like a gimmick. Whereas the smart ones, they treat it like their own little team of interns that never sleep, never ask for a raise, never ask for time off. They have bots sending emails, building funnels, writing scripts, running ads. It’s basically like they have their own set of employees. All of that while you’re still formatting spreadsheets manually like it’s [music] 2013. The reality check is there is a 19-year-old with no degree, no connections, just AI selling digital products who is printing money while you are still overthinking your LinkedIn bio. So, I’ll be honest. For the first year or 18 months of, you know, AI rolling out and and all this stuff, I was almost like the biggest AI hater, but it is so powerful, [music] you simply just cannot avoid it. You need to understand that AI is not going to eradicate jobs. It’s [music] kind of like pre- internet. You have a certain productivity capacity of a person. Now, once they start to learn how to use the internet, the productivity capacity of that person goes up by many multiples [music] if they know how to use the internet correctly. It’s the same thing with AI. It’s not a battle between you and AI. It’s you plus AI versus the people who are too stubborn [music] and too unwilling to actually learn how to use it to their advantage. Now, the third one is actually [music] skill stacking. And I hear this all the time. People say, “Oh, you don’t want to be a generalist.” [music] I don’t know about that, actually. You see, I don’t think I’m the best at anything in the world. I just [music] think I’m very good at a lot of things. And the way I see it, you don’t need to be the best. You just [music] need to be dangerous in three things. But when you put it together, those three things compound. Now listen, I want to [music] make something very clear. If you’re a professional race car driver, a professional athlete, whatever it is, right? Different story. I’m talking here [music] simply in the game of entrepreneurship and making money. In our world, our sport of [music] entrepreneurship, the top 1% don’t chase mastery in just one fixated lane. No, they stack. It’s like having multiple layers of armor or like gears in a machine. So, for example, [music] copywriting plus AI plus sales makes you lethal. media plus brand and a strong offer means that you’re going to be dominant. You don’t need to be the best copywriter [music] or the best closer. But if you’re good enough at at least three skills and you multiply them all together, you [music] become unstoppable. So just understand that in this game of entrepreneurship, the people at the top, they don’t actually specialize. Usually they leave that for the people who work [music] for them or that they hire as contractors. They have them as the hardcore specialist. They are usually good at many things but when you put those things together that is really where [music] the magic happens. Now the next one is copyrightiting. This is really the invisible salesman because if you can sell with words you will never go hungry again. Words [music] are weapons. Used right they will bend minds. Used wrong it’s just it’s static. It’s noise. So copyrightiting [music] really to me is just the silent art of persuasion. It is the ability to make someone feel, want, and act without ever hopping on a sales call, being in a one-on-one environment with them. Really, without you even opening your mouth. And you have to remember, when it comes to copyrighting, it’s [music] not about sounding clever. It’s about deeply understanding human desire better than the person you are writing to. You’re not writing paragraphs, you’re writing permission slips. And that permission [music] slip is for someone to believe, to buy, to move, to take action. And this is one of the most powerful skills [music] I learned early on when I learned copyrighting. And I want to make something very clear going back to skill stacking thing. I’m not the best copywriter in the world. Far from it. But once I learned that skill, I knew I would never go hungry the rest of my life. And by the way, if you gave me the [music] ability for one-on-one sales or marketing, I will take marketing and the ability to do copyrightiting, you know, selling basically one to many. I think everyone [music] knows I much prefer marketing over sales because for me, marketing is power. You know, bringing people [music] to you whereas sales is force. It’s grit. It’s determination. Now listen, there’s always an environment for sales and sales [music] is a necessary part of life. But I love the ability to craft copy that brings people to me. And this brings us on to the fifth dirty dark secret of the top [music] 1%. And that is persuasion and frame control. Now what I mean by this, it’s not really just about selling products. Okay? It’s about selling people on you, your vision, [music] and your value. So the top 1%, they don’t just sell, they shape perception. Now this can take many different forms. Whether that is a client, an investor, an employee [music] or just your audience, these people, they know how to present ideas in a way that make people stop and go, “Yeah, you know what? I want a part of that. I want in.” And that is really how you attract opportunities [music] without begging. As I said, I love this concept of power versus force. I like power. You know, I like to attract rather than chase. And when you know how to do this right, you’re going to know how to make people believe in your movement, not just your offer. And maybe some of this might sound very dark to you, but you have to remember that you’re doing this no matter what. Every day you are already selling people on your ideas, your goals, your identity. The question is, are people buying? And I’m going to try to get to the last two because I turned off the AC and it is hot in this car. So guys, I’m in the sauna for you. Now I can turn on the AC, but 765 LTS are they’re loud. The entire car starts shaking and it’s it’s not a pretty sound. Now, moving on to the sixth one. [music] It’s media and personal brand because this is really like building your digital doppelg I can never say that word correct. Doppelganger. That’s it. [music] Digital doppelganger. That’s what I was trying to say. But anyways, listen guys, everyone knows attention is today’s oil. Now the question is, are you the one buying or are you the one drilling for it? The one producing it? You can be the best in the world at what you do, but if no one knows you exist, you’re broke. You know, we can sit here and we can complain and we can say this isn’t right or this isn’t how it should be. But at the end of the day, it’s not always the people that are the best at what they do that make the [music] most money. It’s the ones who are the best known. Now, in an ideal world, you’re the best at what you do and you’re the best known. Okay? So, we should all strive and we should all aim for that. But we have to just look at the world for what it is. So, what is the new game? It is to build a digital twin of yourself that works for you 24/7. Whether that’s your YouTube, your LinkedIn, your Twitter, every post is a [music] soldier. Every video is a salesperson working for you 24/7. We all understand that passive income [music] is the holy grail. Well, for me, if we know that attention is income, passive attention is just as good as passive [music] income. And when you build your personal brand, even if you have a small niche personal brand, you have passive attention. [music] You have people finding out about who you are, how you help, what you sell 24/7 while you are sleeping. And the last one is network building. And the reason I saved this for last is because a lot of people usually put this first. Unless you’ve developed all those other skills, networking won’t do anything for you. But if you’ve developed those other skills, one [music] right person can change everything. It’s funny, we’re taught to chase credentials. But the top 1% chase connections. They understand the simple truth. Social capital is more powerful than startup capital. Social capital means you can build rooms. You can open [music] doors. You need to understand that access is often more valuable than skill. Your next client, your next investor, your next mentor isn’t on LinkedIn. They are one introduction away. So start showing up. So once you’ve gone through the other list of six skills, then don’t be afraid to present yourself to the world. Don’t be afraid to meet people. Don’t be afraid if a person you know knows someone that you want an introduction to, ask them for it. Because one thing I can tell you right now as a person who probably makes one to two introductions a day, a lot of times without even asking, is people who are influential, and by that I mean these could be people that are even private, have private Instagrams, aren’t celebrities or influencers or whatever. When I say influential, I mean influential in their domain, in their area of expertise. They [music] love introducing each other. I make so many introductions. But it’s because the people who I introduce are [music] people of value. So become a person of value. That’s what I really did from 2014, 2015 all the way up until 2023. Even when I was a multi-millionaire for many, many years, I still [music] put zero attention to networking because I wanted to build myself up first. And I knew that I wanted to get to a point where networking was easy and it [music] was effortless. And in order to do that, you need to fulfill these other six skills before you can get to the seventh. Anyways guys, it is turning into a real sauna in here. AC just turned on. I’m going to go jump in the cold plunge. Going to crack open a big day. I hope you guys I don’t know if I’m going to upload this on a weekend, but I hope you guys are having an incredible weekend. Sending you my best wishes. I just want you to know that I appreciate you tuning in. I appreciate you watching my journey last 10 years in any way that I can be of service to you. You know, I’m here to [music] help. So, with that being said, as always, I’m watching from afar, and I’m rooting for

All right. All right. We are live. Let’s check the chat. Nice. Boom. Look at that. W for Jason. W for Jason. Jason on the chat. Uh ladies and gents, go ahead and drop a variation of a yes. So, some variation of a yes. If you guys can see us, uh hear us. Uh I always like seeing uh what variations you guys come up with. Uh, I like 104 good buddy has always been my favorite one. 104 good buddy. Roger that. Those are some good guesses. Yes. Yo, affirmative. Love it. Love it. Love it. Yo, Jason. Oh, we love having you, Jason. Man, audience loves you. Now, I’m sure you guys have probably seen at this point uh the title of today’s live presentation and probably assumed or guessed that uh I’m not the father we speak of. Uh uh this gentleman to my right has done some incredible incredible things in this industry. I mean, you guys have already seen the presentations over the space of last few days. One thing that’s a little unfortunate is I think I don’t think you guys really understand the gravity or the weight of having someone like this speaking to you. Jason just I mean, you know, he’s too humble to say it, but he’s had the top top top top top people in the space and he like he they literally pay five figures an hour for many many hours. You can’t just book him for one hour for many many many hours at a time. Uh to basically impart everything he has in here and do a knowledge transfer to them. You know whether that be Alex Heroszi, Grant Cardone, uh Tony Robbins, Tony Robbins like you know they go to him uh whenever they are trying to unpack a problem or unpack an offer or this or or positioning or packaging. Uh so I really want you guys uh I said this a little earlier but you know the quality of answers you get is very much dependent on the quality of question. Okay so just know that you’re in the presence of in our space you know a real living legend. So, make the most of it. And, you know, I know he’s not going to big himself uh big himself up in the same way that uh that I will, uh but you know, he’s done some incredible things. And I think in today’s presentation, he’s going to, you know, we all we all have an origin story and we all have uh a spark and we all have a a reason that uh lights us up and and and and uh you know, gives us the fire inside that we have because it’s not a normal thing to just come in and and produce 250, you know, a quarter billion dollars in results in an industry. You know, you have to be wired a little differently. And a lot of times that comes from places and you know a lot of you guys in your position you might be in a situation in life right now where uh you could be experiencing your turning point. You know you could be at a junction in life where you either use the the pain the uh uh the pain the difficult situations that life throwing at you and either use that to go and dominate in an industry or you know you could become a victim from it. And you know Jason definitely uh made his bed and uh laid in it. So I’m very excited. Uh, I will let Jason have the floor today. I might be popping in and out here and there throughout the presentation. Um, but yeah, guys, go ahead and just spam a lot of love for uh Jason in the chat. I want to see a lot a lot a lot of love for him because uh yeah, guys, he really does not have to do this. Um, he does not have to be with us here today. So, yeah, go ahead and drop lots of love in the chat for Jason. Love for Jason. Love, love, love. Uh, love it, guys. Yeah, he’s a he’s a legend. So, I’m very excited to uh leave you in his presence. And uh with that being said, I will leave you to it. Amazing. My friend, my brother. Uh cool, cool, cool. Uh yeah, comment sections here if you ever want to and you’re good to go. Awesome. Cool. Woo. By the way, I am a digital artifact in an AI developed environment. I am not in Dubai right now with Iman. This is uh AI Jason 2.0. I am only kidding, of course. Okay. Uh let’s get our let’s get ready. Let’s get centered. Let’s roll up our sleeves and get to work. There’s one thing that I like to do before we begin here. Uh and that is this. I am going to flip it back on the slide because I want you to do something with me here so I feel like we’re connected together. And that’s the following. I want you to take a deep breath in with me when I tell you to. I want you to hold it while I hold it and then we release it. This centers us. This grounds us. This puts us all in the same temporal plane, if you will. It makes me feel in sync and connected with you. And if I’m connected with you, I’m going to do the very best I can to impact wisdom on you and help uh improve whatever the why is that you’re working to get the accomplish on it. So, does that sound good with you? If so, here’s what I’d like you to do. Breathe in deeply with me now. One time. Breathe in. Now, release it.

Let’s freaking go. I speak to you today from a quarter billion dollars in developed, distributed, and delivered digital products over the last 18 years. I speak to you from a place of starting small with my first digital product making me a whopping $4 back in 2007 to the Amazon days where we hit $9.8 million in just 8 days through the 57.9 million that we generated in just 226 days during co up until right now at this very moment which totals over a quarter billion dollars in digital products. My name is Jason Flavin. out of everyone that Iman could have brought in today to talk to you. He chose me. And why did he choose me? He chose me because he knows if there’s anything that I’m good at, it’s not just digital products. It’s the following. I destroy the demons that get in the way of you being successful. And so, I come today to you with the most important of messages. And this message, before I can give it to you, I need to confess something to you of importance. that the opportunity that we’re discussing right here, it’s better than it’s ever been. But there’s a caveat to this. And the caveat is you need the right damn approach. And so you spent the last four days with us diving deep into the formula that I’ve shared with you and that Iman shared with you. And that’s what what’s the formula? Do you remember it? It’s develop. That’s the first one. It’s distribute. That’s the second one. And then it’s deliver. That’s the third one. So you got to follow this approach. And we did make you an incredible offer. And many, many, many of you said yes to that. and that pleases my heart. Some of you are still on the fence. So, we have some decisions to make here today. But whether you decide to invest before this offer expires or not, my chief objective, my number one goal here today is to empower you because I believe this with every fiber of my being that every single one of you today have a digital product inside of you that is dying to get out. Here’s the thing, though. Extracting this in the past, it was brutal. Looking back, I honestly don’t even know how I pulled it off myself. It was so damn tough. It was like crawling naked through broken glass for two miles to get a digital product developed. I barely managed it myself. And then I tried to teach this to others. And no matter how hard I worked, I could only help maybe one out of a hundred people who I tirelessly trained to develop and distribute their digital products. It was a very low success rate no matter how hard I tried. But now with advantages like [ __ ] with AI, with the pull and the leverage that Iman can bring to stack the deck in your favor, there has never been an easier time than now. Never been an easier time than right now. But I can already hear you say something along the following lines. You can say, “Yeah, yeah. Ah, just another guru telling me how easy this is. I’ve heard it before. You might be thinking, “Ah, that must be nice for you. You’ve made a quarter billion, but that was back in the old days.” Or you may be thinking, “The market, Jason, it’s just too saturated right now.” Trust me, I get it. Those dows fears are the exact same ones that I had all the way back in 2007 when I was so scared to sell a digital product that I priced my first one for four measly dollars. I was so scared to put the effort in to create a proper digital product that it took me six months to fail. And finally, through desperation, I created my first digital product, which was six pages long. And that’s why I sold it for just $4. And it changed my freaking life. I was never the same again after that. Because when Iman shared with you that if you can get one, you can get two. And if you can get two, you can get four. And if you can get four, you can get 10. And 10 becomes 100. And 100 becomes a thousand. And then you get the moon, my friend. And when he says that, he is right. You get to the millions through the thousands. And you get to the thousands through the hundreds. And you get through the hundreds from the first few dollars that turn the dream into the reality. So what is your first digital product that will get you your first few dollars that can snowball and avalanche into the financial independence that you’re looking for? We will discuss this shortly. I have recommendations for you. The thing about your success though, it has less to do with your skill or your strategy or your work ethic and it has more to do with one thing and that’s called timing. Timing. I’ve benefited from some good times in my days. I was there in 2013 when Amazon popped off. I and many others made millions of dollars because we were there first. And many of us still make millions of dollars today. Not because we’re better or different or that we work harder. It’s because of what? We got there first. That’s our biggest advantage. And every time there’s a massive change, there is an opportunity to be first. And here’s your chance to be first with Digital Products 2.0, as we call them. If you started last year, you were too early. Wait until next year. You’re probably going to be too late. So co was another massive change that some of us were able to step into and be the first to take advantage of the disruption that it created. And that’s where my $57 million win came in. While everyone else was losing their minds, some of us got in with a plan. We seized the timing and we completely changed our destinies. Yeah, digital products, they must be somehow different, right? Like with all this free information that’s out there, who would pay anyone, much less you for it? And by the way, if it’s so easy for you to develop and distribute these 2.0 digital products, then where is the real advantage that you may be thinking that, right? And I hear you. And it’s good that you’re thinking that. It’s good that we’re really investigating this together. Because here’s what I discovered after 18 years in this game. The market is never saturated for people who solve real problems. Write that down. The market is never saturated for people who solve real problems. And guess what? People have more problems than ever and they’re spending more money than ever on more digital solutions than ever to the tune of over $1 billion a day. A billion with a B. The only thing that’s saturated, you know what’s really saturated in this market? It’s mediocre digital products created by people who are following the wrong plan. Which brings me to the real challenge that I see. And it’s this. The thing that stops 99% of people from succeeding with digital products, it’s not the tech. It’s not the competition. It’s not even the marketing. You want to know what it is? It’s these invisible scripts that run in your head that say, “Hey, who am I to create a product? And what if people judge me after I create the product? And what if, god forbid, the product fails? And even worse, hear me out on this. What if it succeeds?” and I don’t know what to do with it. I don’t know how to handle it. These are called mental blocks. And these mental blocks are costing you a fortune. And today, I’m going to show you exactly how to crush these obstacles that get in the way of your success. Let me share with you something that might surprise you. The most successful digital product creators I’ve worked with, and I’ve worked with all of the best of the best, these guys weren’t the smartest. These gals weren’t the talented most talented and they definitely certainly were not the most qualified because I know more broke PhDs than anybody. Right? The success commonality were they understood one simple truth and that your biggest competitor isn’t some guru out there with a massive following. It’s the voice in your head telling you you’re not ready. That’s the obstacle. And I’ve seen this play out too many times to count. You may say you don’t have the expertise. And let’s assume that was true. And it isn’t, by the way. It doesn’t matter because these days with digital products 2.0, you can make a fortune with non-expert digital products. And that’s what our AI has been trained on to produce. It’s an AI unlike any on the market. I don’t care who’s putting noise out there thinking they know better. They don’t. What we have here is a gamecher for you. Um, by the way, if you have expertise, fantastic. And many of you do. Many of you have expertise. you’re not even aware of yet and you are sitting on a gold mine, my friend, that you have no idea the value of and I will prove that to you in my presentation here today. But if it comes time to turn expertise or non-expertise into digital products, here’s what most people do. They freeze and they say, “Well, I need to learn more first.” Or they say, “Let me just watch another YouTube video to help me get ready.” Or you might say, “I’ll wait until I have an audience, then I’ll do it.” Right? That’s like saying, “I’ll wait till I’m fit before I start exercising.” Meanwhile, Meanwhile, the people you could reach, the people you could help, the real souls with real challenges that they’d happily pay you to get rid of, they’re out there right now and they’re struggling and they’re buying. They’re spending money with inferior solutions from people who are offering half of what you could offer if you put your digital product out there. And that’s a real tragedy, my friend, because here’s what 18 years in the game has taught me is that perfection is the enemy of done and that the world doesn’t need perfect digital products. What they need is real solutions to real problems. And you know what’s crazy? You know what’s crazy? With tools like AI at our disposal, with platforms like [ __ ] making distribution easier than ever before, and with the frameworks that Iman has shared with you over the last four days. You want to know what the only thing is that’s holding you back? You want to know what it is? Permission.

Permission. Permission from yourself to start before you’re ready. Either with your expert products or with your non-expert products. either with your face or by being faceless. Either for the small wins or the big wins because here’s a little secret for you. The small wins are the ones that lead to the big wins. And if you do this, you can become what Iman calls ungovernable. You can give yourself the freedom to act how you want, where you want, when you want, not on their terms, but on your terms. Tell me, how does that resonate with you right now? How does that feel when I say that to you? and let me do something for you. Let me give you that permission to go at it. That imperfect you right now. Let me give him permission or let me give her permission to go at it right now because you already have something valuable enough to develop, distribute, deliver, and scale whether you realize it or not. And I will prove it to you. Every single day you come across problems that others struggle with. And every single day you are exposed to shortcuts that others have yet to discover. And every single day you are uncovering systems others would pay to learn whether you realize it or not. And every single day you actually see solutions that other people completely miss. But you dismiss these because you don’t realize until this event that you can take the tech and the AI and the structure and shift these opportunities into products and put these products into premium positions on the [ __ ] marketplace. Every day you’re encountering thousands of products that you could turn into digital products. Sorry, thousands of problems that you could turn into digital products that you could provide the solutions for. Or maybe you censor yourself in the following way. You say, “Well, yeah, I see these issues, Jason, but everybody already knows this. So, I don’t need to be the one to solve it, which is wrong. It is oh so wrong, my friend.” And any quick examination of the W marketplace right now will show you many products that you may think are quote unquote too basic or that nobody would pay for that or that it’s too simple or that it’s nothing special. Like, do it. Take the time. Like I I pulled up these three examples very quickly right before we hopped on this call. Uh find success with Fortnite maps. That couldn’t work, could it? Well, it does every single day on the marketplace. Or how about this one? 25 hidden spots in Spain to make your trip unforgettable. Ah, that’s too basic. Nobody would pay for that except that they do. You know what’s the greatest thing to do? Prove yourself wrong when it comes to people that give you money. say they won’t give me money and then prove it by trying to get them to buy a digital product and see if you’re right or not. And if I’d rather be right or rich and I had to pick between one of the two, I pick rich. What about you? Now, you don’t need to solve every problem or even most problems or even some problems. You know what you need to do? You just need to be able to solve one problem for one specific group of people better than they can solve it on their own. That’s it. And with the tools we have today, you could practically and in some cases literally do it in your sleep because AI can help you. They can help you extract the solutions faster than ever. They can help you structure it more clearly than ever. They can help you develop it more powerfully than ever before. And WAP can help you reach your perfect customers easier than ever before. And they can help you distribute your solutions smoother than ever before. and they can help you scale your impact bigger than ever before. The only real question is this. Are you ready to get out of your own way? See those thoughts you keep having which stop you from developing your digital products. You know, you know the thoughts everyone already knows this or nobody would pay for that or this wouldn’t be anything special if I were to make it a digital product or who am I to even think that people would buy from me? You want to know about those thoughts? They ain’t coming from the marketplace. They ain’t coming from your potential customers. They’re not even coming from reality. They’re not even coming from you. So, it ain’t your fault. We’ve all been conditioned to stay small, to play it safe, even though playing it safe is the fastest way to lose slow. You won’t crash. Worse, you will decay and you will fade into nothing. We’ve all been conditioned to doubt our value. Even though the value within you, the potential within you is so potent. There is nothing more powerful on this earth than the consciousness which separates us from all the other animals. You come from the infinite, my friend. And within you is infinite possibility. Whether you use it or you squander it, though, the marketplace don’t care. It shrugs at your self-doubt. It ignores your limiting beliefs. It has one thought and one care only and it’s this. Can you solve my problem? That’s it. Yet, we sit here talking ourselves out of success because somewhere along the line, someone convinced us that we weren’t ready or we weren’t capable or we weren’t worthy. Better to stay small and humble, they said, than to risk it to play big. And now you have a choice. to continue to listen to that voice inside of you or to listen to a different voice, a new voice, a voice that says, “Maybe, maybe now is the time.” And I don’t need a hell yes from you right now. I need a maybe because I can win with your maybe. I can help you if you just give me a maybe. That’s all I need is a maybe. Because maybe is the first step of escape from that current voice that keeps you small. Because that limiting voice, you know what it does? It actually has a very good purpose. There’s a reason that exists. Would you like to know the purpose of that voice? And it’s this. Protection. Now, protection from what you say, Jason. From standing out. Yep. From being judged. Yep. From the responsibility of success. Yep. We’re going to explore that a little bit here more shortly. Uh, that voice is keeping you safe, but safe is small and small is stuck. So, let me ask you something. When’s the last time that you looked at someone else making money and you thought to yourself, “Huh, I could do better than that.” Cuz there’s a lot of people making money that ain’t that special. And if you haven’t done that yet, then I bet if we took a 45se secondond Google search, we could find several different products where you could look at and click your tongue and say, I could do better than that because the barrier to entry, the bar to entry is very low. And once you have that realization, you know what that immediate knee-jerk reaction is once you say, I could do better than that is the automatic reflex is this. Yeah, but yeah, but maybe they won because they had an audience, so they’re not better, but they had an audience and I don’t. Or you say, “Yeah, they got there first.” Even though oftent times getting their second, third, fourth, fifth, and sixth can be advantageous. We’ll talk about that one, too. And you say, “Yeah, well, maybe they had connections. Maybe they did, but you got connections. We’re giving you connections with the opportunity that we’re presenting to you, which almost goes away here very shortly.” And just like that though, you talk yourself out of your own potential. And now here’s what you need to understand. I’ll take that little voice as long as it comes with desperation attached to it. Because deep down that small voice, it says, “I know something’s different now. The tools have changed. The game has changed.” Whether you realize it or not, you’ve changed as you went through these five days of training here with us. And it’s terrifying, isn’t it? Because for the first time, you can now see the gap between where you are and where you could be. And you’re realizing that that gap is shorter than it’s ever been. People are making money right now teaching people how to use their iPhone camera better, but that’s too basic. Yes. And people are teaching meal prep and making tens of thousands of dollars with it. But everyone knows how to cook. Yes. And people are making hundreds of thousands of dollars doing simple things like teaching you how to organize your email. But that’s common sense. You are correct. And they are also profiting from it. And now that voice in your head, it’s probably spinning up with excuses right now. Well, maybe they got lucky and maybe they had huge audiences and maybe they spent a whole bunch of money on ads. Nope. Nope. In nope. The number one thing that makes that work, the difference between their success and you right now is they decided that their basic knowledge was valuable enough to share and that’s it. That’s a decision that was made. They didn’t wait until they were ready, listen to their doubts, care if people judged them. They just did it. And now I’m going to show you something even crazier than that. something that’s going to make that voice get real quiet because I’m about to reveal that exact process that they use to turn their basic knowledge into digital products that print money. Because what I’m about to show you is so simple the voice in your head is going to try really hard to dismiss it and it’s going to fail. Are you ready? You want to see it? The secret to their success comes down to one thing. Simplicity. simplicity. These people don’t spend six months trying to perfect their digital product and they don’t try to cover everything about their topic and they don’t wait until they have fancy production value and they don’t need some groundbreaking new technology which is super helpful when you have it. Instead, they follow what I call the Swiss cheese method. Instead of trying to uh create the complete solution, they look for one specific hole that they could fill, one problem they could solve, one pain that they could eliminate, one result that they could deliver and that is it. So instead of teaching everything an iPhone can do, they focused on one specific thing that one specific audience wanted. Instead of trying to be the next Gordon Ramsay there, uh they focused on one simple meal prep approach that one specific audience wants. And instead of focusing on products where here’s everything you could do with email, you start with one simple solution for one simple audience. See the pattern here? You find one hole and you fill it. Now, here’s where it gets very interesting. What if you’re wrong? What if you create that digital product and it’s the wrong problem? Is it game over then? Are you screwed? Is it done? Do you never get another attempt again for as long as you live? And the answer to that is no. Because it’s so quick and easy to create these digital products with the tools that we provide to you. Guess what you do? You just try again. You do it the same way you learn to ride a bike. If you fall down, you pick yourself up and you just try again. You did that when you rode a bike. So why wouldn’t you do that when you could unlock your own financial independence? I want you to imagine if Michael Jordan quit the first time he missed a shot. or if Tiger Woods quit the first time he hit his first bogey or if Iman here after his first video didn’t go immediately viral when he was back there showing out his back a bicep workout as a 15-year-old young G right there right now when you’re starting the worst thing you can do is to try to solve everything like you know create a product that says the ultimate guide to or the complete system for or the a toz blueprint of you’ll never get finished if you do it that way and if by some small miracle you’re the exception you still are going to have a difficult time getting customers because you will overwhelm them. You will confuse them and they will afraid if they follow you, they will be stuck. So instead, especially when you’re starting out, I want you to play a game with me called the $10 problem. And pay attention because this is how it works. You grab your phone, you open the notes app, you set a timer for 2 minutes. Now you write down every single problem that you solved over the last 30 days. You will be shocked when you do an investigation of how many problems you solve on a daily basis and then you say which of these problems that I’ve solved people would pay $10 to have me fix it for them and circle those problems. Don’t overthink it. Don’t judge it. Just write it. Like maybe you, for example, turned a crappy Airbnb stay into a full refund. Or maybe you talked your way into a job interview that you weren’t qualified for. And maybe you designed a logo in Canva that actually looked legit. Or maybe you figured out how to negotiate with your parents so you could buy monetize, which is what we worked on yesterday with some people in the QA. Whatever it is, uh, just write them all down right now. Now, look at your list and be shocked at how much value there actually is there in reality. And if you’ve taken us up on our offer, if you will, here today with some special extra goodies that I’m going to throw in, you don’t even have to make the list anymore because we have tools that will make those lists for you for those types of products. And now I’m going to show you something that’ll blow your mind. I’m going to take one of those simple solutions and I’m going to show you how to turn it into a digital product that could generate over $10,000 per month. And you can do this without being an expert, without having a huge audience, without running expensive ads or creating these complex marketing funnels, just by solving one specific problem for one specific group of people. Here’s where it gets fun, cuz I’m about to show you how to take one of these what we call simple solutions and turn it into cash money using what I call the fourb block method. And I’m going to warn you now, it’s going to seem too simple, but simplicity is the secret. So, let’s run through the fourb block method. And if that voice in your head said this can’t work, just remind it simple equals doable. Doable equals profitable. Here’s the first block. The first block is the pain point. This isn’t fancy market research. This is just the answer to a single question. What specific moment made this particular solution necessary? So, whatever problem you’ve solved or uncovered that people would pay you for a solution to, you say, “What’s the pain point that causes the problem?” So, here’s an example. Maybe you uncovered a fix to uh Google Calendar because it doesn’t send notifications and it cost you uh a freelance client as an agency owner. So, you missed that call and now they got snarky and they posted about you passive aggressively on social media. So, that’s the painoint inflection. Okay, that’s your moment. Not organizational struggles, not managing a busy schedule. That’s too abstract. That specific I just cost myself money and maybe my reputation. So that’s the pain moment. That’s block number one. So you write that in block number one. In block number two, the quick win. Quick win looks like this. What’s the first thing that you did that actually worked or what’s the first thing that needs to be done in order to reverse the pain? I’m not talking the whole solution. I’m not talking the perfect solution, just the first thing that brought some sort of relief. Put that into block two. So perhaps it was you toggled this one weird notification permission that wasn’t easy to find on your phone and then boom, all of a sudden stuff started syncing up again. That’s the quick win, right? Then we move on to block three, which is the full solution. How did you go from that quick win to completely solving the rest of the problem? For example, maybe you cleaned up overlapping accounts and you removed conflicting calendars and you built a really simple system that segregated work from personal, from school, from side hustle, from all that other stuff. And then that becomes your full solution. And then in the last block, the prevention plan. How do you make sure that this problem never returns again? So, example, maybe now you do a 60-second Sunday check-in where you sync up your plans uh for the week. You color code priorities and you avoid the what the hell is this even doing on the calendar panic that shows up and that becomes your prevention plan. So, that’s your fourb block process that you or an AI can follow to create some smoking hot digital products. Now, you may say, “Well, hold on a second though. That doesn’t seem like a a bunch of content, Jason.” And you are 100% right. And I say, “Fantastic, because you know what people want? They want results. Not content, not complexity, just results. That’s what they want. And that example I just gave you, it doesn’t have to be from your own personal life. It can be anything that immediately causes the pain. It can be the first win that reverses that pain that can then dovetail into the complete solution for that pain and then the prevention so that pain doesn’t reoccur again. It is a simple formula. That’s why it works so good. And you can utilize uh AI to create that for you. And that first quick win that actually worked then the full solution that completely solved the problem. And finally the plan to make sure the problem never comes back again. It can be from your own experience. It can be from the AI. It can be from your own expertise or the wisdom of the masses that you filter through using artificial intelligence. What’s crazy is it’s less what’s in your digital product and it’s more how you package your product. You know what one of the bestselling books has been over the last 5 years? It’s a book called Atomic Habits by James Clear. And you know what it teaches? How to build better habits. Gasp, shock, ah, revolutionary, right? Not really. I mean like people have been writing about habits forever. Uh yet this so-called very basic concept from a very basic book has made very big amounts of money, millions and millions and millions of dollars. And why do you think that is? It’s because it’s not so much just what you teach. A part of it is also how you package it. So if a picture is worth a thousand words, then a good name is worth a million dollars. Atomic habits. That just sounds cool. And also because it’s written, so a fifth grader could understand it, people will actually read it and like it and then share it. So you want to make it simple. You want to make it easy. And then he made it cheap, an impulse purchase. And James, by the way, didn’t write the whole book at first. I don’t know if you know the story. He started off writing it an article at a time and sharing it an article at a time. That’s how he created momentum. Now, you can do the same with quick and easy products with our system. And I get it. Names can be hard. You might mess up the name. Uh yeah, because it’s so easy to put these digital products together and they cost so little to try and the upside is so large. My question to you is this. Why wouldn’t you try? And you don’t have to just sell it and it’s done. You just distribute it instead. Kind of like when you order off at Door Dash. There isn’t some salesman that pops up and says, “I see you’re hungry right now. May I entice you to try Italian tonight, right? There’s nobody pitching you. You get to select what you want to eat. You get to pick from that particular place the foods you want and then you check out and they deliver it to your door. Nobody sold you on that. You went to a marketplace that had options and you picked amongst that marketplace and they distributed the option to you. Now, you can get fancier than that. You certainly could go out there and start to sell. Uh, but for now, just keep it simple. Just rely on distribution because before you run, you walk. And before you walk, you crawl. Now, you can make more comprehensive products that sell at higher prices, and you can expand your distribution. And all of that is very smart, but all of that in due time. Before you save the world, save yourself. And remember what I said earlier about that voice in your head, the one that’s always trying to talk you out of taking action. There’s something fascinating about that voice because it doesn’t just show up when you’re trying to create something. It also shows up when you’re trying to buy stuff, too. And this is where things get really messed up because that voice convinces you that, hey, maybe I can just figure this out on my own. Or you say, hey, maybe I can find all the answers for free and save the money that it would take to invest in the solution. Meanwhile, you stay stuck. You stay frustrated. you stay spinning your wheels. And here’s the weird part. The more capable you are, the louder that voice becomes because smart people have the hardest time investing in the right solutions. They are the kind that would rather spend 40 hours trying to figure it out on their own than invest one hour worth of money to get the answer. It is completely illogical, but we all do it. It’s like some sort of weird cosmic joke where the more capable you are, the harder it becomes to admit that you need support. And I’ll tell you exactly why this happens. By the way, your brain is basically running this unconscious math equation. It says time spent struggling equals proof of worthiness, which is completely backwards, but it’s something that we all do. We think if I grind harder, uh, if I just do more research, if I just stay up later, then somehow someway that will make me one day more worthy of success. Meanwhile, the actual winners, they don’t care about worthiness. They just want results. They’ll happily pay someone 1,500 bucks or 500 bucks to skip the 40 hours of struggle. That’s just good business. Uh but the voice in your head, it doesn’t like that logic because it’s not actually concerned with results. It’s concerned with identity. Want me to help you with this right now so you can skip years of therapy later? your current identity uh which has limited you from getting what you want and from what you deserve. It isn’t trying to protect your money by not investing in yourself and it isn’t trying to protect your time either. It’s not even trying to protect your ego. It’s trying to protect your excuses because as long as you’re still figuring it out yourself, you haven’t uh you always have a reason why you haven’t succeeded yet. You could say, “I’m still learning,” or, “I’m still doing research,” or, “I’m going to develop my own system.” And it’s the perfect crime. Really, it is because you get to feel like you’re making progress without actually having to put yourself out there, without ever having to risk failure, and without ever having to face judgment. You’re basically paying for your excuses with your time, with your energy, and with your potential. And man, that voice loves this arrangement because it gets to keep you safe in your comfortable little struggle bubble where you never have to face the scariest question of all, which is what if I actually succeeded with this? Because success that’s terrifying. It means people will notice you. They might expect things. You’ll have to maintain it and you could lose it. So that voice would rather keep you in permanent stuck in figuring it out mode. um which is not really going to serve you in the long term. Question to you. Would you like for me to show you the one simple mindset shift that makes all this internal psychological warfare irrelevant? Would you like to see it? Here’s the simplest mindset shift that’s going to change everything for you. And it’s so simple it might even upset you a little bit. Uh, I don’t want you to start, you know, I want you to stop trying to be worthy of success because here’s the truth that nobody talks about. Success isn’t a moral achievement. Success is an outcome. The universe doesn’t care if you struggle for years, if you paid your duties, if you learned it the hard way, if you earned your stripes. Those are just stories we tell ourselves to justify staying stuck. I want you to look around. Think about the trust fund baby that felt worthy of their inheritance or the kind Kardashians. Did they do a decade of research before they felt ready to be successful with their brands? You think every single successful person waited until they deserved it? Hell no. They just took the path of least resistance and they got the outcome that they wanted. That’s all that they did. There’s no moral complexity to this. There’s no cosmic judgment. There’s no karma police that are going to show up and saying, “Sorry, you didn’t struggle enough to deserve this.” And this is where people get it twisted because that voice in your head wants you to believe there is no easy path. So, you never look for it. And if by chance you stumble over the actual easy path, you will convince yourself that it doesn’t exist when really taking the easy path just makes things more efficient. want me to break down how to actually apply this mindset specifically? All right. Well, here’s how to actually use this mindset without turning into one of these, you know, manifest your success weirdos who stare at their vision boards and chant affirmations. This is going to be practical stuff. You ready for it? Starts with asking yourself a single question. What if this could be easy? What if this could be easy? That’s it. This question is like kryptonite to all your self-imposed barriers. Example, I need to figure out social media. The old you, well, better spend 6 months studying the thing, the new you. What if this could be easy? What would that look like? Or, hey, I should build my audience first. The old you says, I got to grind for two years before people know who I am. The new you says, what if this could be easy? What if it could be easy? What would that look like? The old you says, “I need to master marketing, so yeah, I better listen to 47 different podcasts on the subject.” And become even more confused than when I started, right? The new you says, “What if this could be easy? If it could be easy, where would I start? And what would be the first thing that I would do?” And suddenly, all of these mandatory struggles start to look pretty freaking optional, don’t they? Now, want me to show you what happens next? And this is the fun part. Uh because once you start asking what if this could be easy, you’re going to start to notice something kind of crazy and that most of your required struggles are completely made up. They’re just hazing rituals that you put yourself through like some sort of weird entrepreneurial fight club where the first rule is you must suffer before succeeding. which is kind of a big problem because the harder it becomes for you to solve your problem, the more challenging it will be to distribute that in the form of a digital product because your audience is going to feel disconnected from your product. They’ll say, you say to them, hey, listen, follow me down this unnecessarily, incredibly difficult path. And they’re like, yeah, no thanks. They’re looking for someone instead who can show them the easy way, the simple path, the one to the fastest results. So you, the harder it is for you to get the result, the less likely it will be for you to create a successful digital product with it. U here’s what actually happens when you choose the easy path. And it’s probably not what you expect. What happens is you start to feel like a time traveler because something suddenly all of a sudden these goals that you thought were years away become weeks away. And that succession that you thought needed more preparation starts showing up immediately. And the craziest part is nobody gets mad at you skipping the line because most people don’t even notice that you jumped the line. You know why? Because they’re too busy with their own self-imposed barriers to pay attention to your path. But you know who does notice? The people you help. Because while everyone else is telling them it takes years, you got to pay your dues. There are no shortcuts, you’re over here like actually here’s an easier way. And that becomes your superpower. Not because you’re special, not because you gave yourself permission to skip the BS. At the heart of it is this. Your excuses sound real until your results make them irrelevant. Let me say that again and write it down. Your excuses sound real until your results make them illrelevant. And to understand this, let me tell you a very quick story. I want you to picture a small town kid from Iowa. Uh the kind of town where watching the corn grow is considered a form of entertainment, right? And this kid, his mom’s a drug addict. She goes to prison for six years and he starts having panic attacks when he’s 12. He he ends up living on government assistance. He tries to escape it by going to college. He lasts for a semester and a half and then he drops out because, you know, well, that’s life, I guess. And on paper, this sounds like the beginning of one of those depressing documentaries where they’re like, “The system is failing our youth.” But here’s where it gets very interesting because that kid, that was literally me. That’s who I used to be. That’s who I was. I grew up a screw-up. And the thing is, these aren’t fake excuses. They’re as real as rain. But you want to know what’s even more real? Results. That’s what’s even more real. Because the moment that I sold my first digital product, something weird happened. Those excuses that I used to tell myself, they started sounding different. They almost started sounding sounding silly. Like, who cares how I grew up when I just made more money in a week than my neighbors make in a year. And what does my mom’s past have to do with my future? Especially now that I’m creating generational wealth to pass on to my children. And those panic attacks, real talk, sometimes they still come up, right? But they hit a little bit different when you’re having them in business class. See, here’s the thing about results. They don’t just prove you are wrong. They make them completely irrelevant. Those excuses, because nobody asks about my college degree anymore, because my results speak louder than any diploma ever could. And nobody asks about my rough background anymore. Because my success story is way more interesting than a Saab story. And here’s the wildest part. Those same things that were once my biggest excuses are now the most powerful parts of my story because I turn my adversity into alchemy because they prove what is possible and they show that your past doesn’t have to define your future unless you let it. So yeah, your excuses might sound real right now. Mine did too, but trust me, get one solid result and watch how quickly those excuses turn from reasons you can’t into proof that you can. The choice is yours, though. And remember, your excuses are only permanent if you choose to make them more important than your results. And there’s levels to it because results aren’t just your results. It’s also the results that you get from the people who buy your digital products. When I got that first message from someone who bought a digital product for me, and the message wasn’t just thanks. When I got those first messages that were like this is how much you’ve impacted me. this is how much you’ve changed my life in this way. This is how much you’ve made my life better. In that moment, when I got that, every excuse I had about who am I to teach or what if I’m not good enough, it got buried. It got buried. Cuz here’s what I realized. It ain’t about me. It never was about me. It’s about them. It’s about their wins. It’s about their breakthroughs. It’s about their transformations. It’s not about you. It’s about your customers. And that’s when the whole game changed because suddenly I wasn’t focused on my story anymore. I was focused on creating more of those messages, more of those wins, more of those transformations. And here’s the crazy part. The more I focused on their results, the bigger my results got. It’s like the universe has some sort of cool way of keeping score. You want to be a millionaire, help a million people. Want to be a multi-millionaire? Help even more people. or help them at least get a bigger result. The math ain’t complicated. And let me tell you something else. There has never been a better time than right now to do this. We’ve got the tech that lets you reach nearly anyone anywhere. We got the training that shows you exactly how to serve this market. We got the support systems that make sure you don’t fall in your face. And we got the AI tools that let you do in minutes what used to take months. So what’s your excuse? That you’re not ready? That you need more experience? Ah kid, you just need one person to get results from what you put in your digital products. You just need one transformation. You just need one testimonial. Because once you see that, once you realize you can actually help people, your excuses won’t just sound irrelevant. They will sound selfish, like you’re robbing people of the help that they need because you’re too caught up in your own head. So here’s my challenge. Stop thinking about your story and start thinking about the stories you could help other people write because that’s where the real magic happens. That’s where the excuses go to die and that’s where generational wealth gets built. It gets built one transformation at a time. Developing digital products changed my life. I started with a six-page ebook, sold it for four bucks. Fast forward a decade, hundred million dollars plus in total sales across all digital products. Flash forward to right now in the present over a quarter billion dollars. And digital products, my friend, are stronger than ever. You want to know why? Because people always pay for speed. People always pay for clarity. People always pay for a short shortcut to the result that they want. And the best part, you don’t need to be some guru with a PhD in whateverology. You just need to solve a real problem in a way that cuts through the noise. And once you get what digital products uh once you get your digital products out there, you’re going to discover a cheat code and it’s this. Take the same core idea and spread it across multiple formats. So you can have an ebook and that’s really awesome. You know what’s even cooler than that? A resource guide. And then you know what you can do with that resource guide which just came from that uh digital PDF. You can turn it into a set of templates. And now one digital product becomes three. Same content, different formats. And then if people really like it and you want to go further, you could turn that into a high ticket coaching program based upon the content which started as a PDF which you then turned into a guide which you then produced over a series of templates. Chuch-ching, chuch-ching, chuch-ching, chuch-ching, chuch-ching. The content itself doesn’t change. The delivery does and the perceived value as a result shoots through the roof. Now, here’s a really big insight. Your offer is for transformation and outcome, not information and education. Digital products should focus on outcome and transformation, not on education and information. And our AI helps keep you in that lane. Cuz see, nobody wakes up thinking, man, I hope to buy a 200page PDF today. But they do think they do wake up thinking, how do I lose weight by next month? So, your job is to show them how to bridge that gap step by step. No fluff, no theory, just a clear, easy to follow system that gets them results. That’s what matters. Now, we have the machine that will help do that for you.

Now, would you like a big secret about this digital product business that can really make some money? It’s called modifiers. Want to 10x your income? Stop making generic digital products. Start using modifiers. So, here’s a modifier, timebased. So instead of how to do X, it’s how to do X in seven days because instant gratification always sells well. You can modify it and make it eventbased. So instead of how to get a job, it’s how to get a job after you’ve gotten laid off. So something that is relevant and urgent based upon an event that has just occurred makes an incredibly powerful digital information product. Uh you can do identity base. So, it’s not how to get better at selling, it’s how introverts can dominate sales. So, personalize it. Take generic digital products and turn them into personalized digital products. You know, the only difference between a Post-it note and paper is a little bit of glue on the back and the size. Uh, and digital and and Post-it notes sell for a lot more uh than regular paper does. So personalize a existing selling successful digital product to a specific market or based around a certain event or based within a certain time period and watch that sucker take off because people don’t just buy solutions. They buy solutions that made that feel made specifically for them. And here’s the kicker. The real money in digital products isn’t in the initial buyers from those products. It’s in what that unlocks in potential after somebody buys a digital product from you. So, I’ve had a $10 digital product uh lead me to a partnership that was worth millions of dollars. And I had another $17 digital product uh that landed me very many high ticket consulting gigs. And I had another $14 digital product uh that helped land me a book deal. Right? The reason I am here today through a connection that was a referral uh to Iman happened because I created a digital product at the start of that dominoes that ended up with me in front of your uh right now here live with you. The digital product acts as bait to bigger bigger and bigger paydays. Look, if you’re not offering digital products in some form, you’re leaving money and impact on the table. The market is massive. The leverage is unreal. And the best part, anyone can do this. So, if you’re waiting for a sign, here’s the sign. I am waving it in front of you right now. This is it. This is the sign right now. Come a little closer cuz I’m going to let you in on one of the greatest secrets behind what allowed me to make over a quarter million dollars in digital product sales. Now, to understand this, a story is in order. 11 years ago, I’m in Vegas. Two friends are with me. One’s named Jet, one’s named Lee, and Lee’s from the UK. And we find out that Lee has never played poker before in his life, like not even a friendly game with friends. So, he’s went in his first time in the States. He’s in Vegas of all places. He’s got zero experience. And Jent and I were like, “Hey, we’re bored and the slots are for the suckers here.” So, we convince him to hit the poker tables and I got to teach this guy how to play poker five minutes before we sit down and put some cash money on the line. So, I grabbed the rule card that sits at the entryway from the entry desk from the clerk. And I said to Lee, this is what I told him. I say, “Only play premium hands. They look like this. Follow my lead. Just get the tone and the pace of what I’m doing and try to mimic it and don’t do anything crazy.” And that was essentially literally his entire poker education. And this was kind of like the blind leading the blind because I’m not exactly Phil Ivy myself. I’m not very good at poker. But something beautiful happened that day, my friend. We stumbled into what had to be the worst poker table in the history of Las Vegas. I’m talking players who made us look like pros. Dudes who had bet their whole stack of chips with nothing but a pair of threes. They were playing every hand like they were holding pocket aces and they had no strategy and they were just operating on vibes and prayers. Right. So, after a couple hours of careful play, Lee Lee walked away with hundreds and hundreds of extra dollars. the first time ever playing poker in his entire life. And Jit and I, because we had a little bit more experience, we walked away with an even bigger stack, pretty nice profit for a couple hours of just screwing around. But here’s the real lesson. We didn’t win because we were better at poker. We won because we sat at the right table. Instead of trying to compete with skilled players, we found people who were worse than us. And that’s when it hit me. This is exactly how you should approach this digital product business. So instead of trying to become the best at everything, instead of trying to compete head-in head with industry giants, what if you just got good at finding markets where the competition was weak? Where you could win without having to be perfect? Where you could win just by being present? And I want you to think about it. Would you rather spend years developing world-class skills to maybe just maybe compete with the best of the best and take massive risks along the way? or would you prefer to find a place where you only need to be slightly better than average and win? And the answer is the path of least resistance, isn’t it? And even cooler is you will sharpen your skills along the way as you make money. And this might sound obvious, but I see people ignore this principle all the time. They jump straight into saturated markets. They try to compete with established players. And no wonder they struggle because they don’t understand this little strategic principle. Meanwhile, the smart ones are finding their own bad poker tables. These are markets with weak competition, with weak supply and large demand. Meaning that if you just show up, you can win. You don’t have to be perfect. You just have to be present. So the secret is this. Don’t ask yourself, how can I get better? Ask yourself the following question. Where can I win while I still suck? So, I don’t need to be better in order to win. And the beauty of this is most people are too busy trying to get good to notice all these easy tables that are around us. And we can help you find them. Not just through training, also with our technology. And there’s a huge gap right now. A gap that’s going to give you a massive advantage if you accept it. It’s this gap between those of us are using this game-changing disruptive technology and those of us who aren’t. The gap won’t last forever, but right now, oh my god, did you know most people don’t even know how to use AI? And the ones that are using AI, they’re kind of treating it like a new Google. Oh my god, they are not using it anywhere close to what they could be. And fewer still are investing in cutting edge AI tools that are beating the best humans right now. So, you know, they get stuck in that old mode. get too scared to get started or they try to psych themselves up to get going but still do things on hard mode, writing their own scripts, creating their own content, struggling to come up with their own ideas. Meanwhile, there’s a small group of us sitting on nuclear weapons while everyone else is still throwing rocks. And here’s the crazy parts. The tools that are so much better we’re using right now, they’re so much better than anything that’s ever existed. but nobody knows about them or how to use them properly, which is actually good news for you because this creates a temporary window of opportunity. One that probably won’t exist 12 months from now, but right now exist right as rain. And I want you to think about it. When was the last time you saw such a clear advantage where you could literally produce 10x the output in onetenth the time while getting better results just by having access to the right tools? It’s like having a time machine and being able to see exactly when the next coin is going to moon and then coming back to the present to load up on it. Now, the only catch is this. You actually have to get access to these tools and learn how to use them properly before everyone else catches up because they will eventually. That’s just how markets work. But right now, there’s this beautiful temporary gap that exists where you can get so far ahead that by the time everyone else figures it up, you’ll be too far gone to catch. Pretty wild timing if you ask me. It almost seems unfair, but hey, that’s how generational wealth gets created by recognizing these moments and actually doing something about them instead of sitting there watching Netflix while history passes by. Now, let’s talk about blissful ignorance because when you don’t know better, you can’t do better. Nobody blames a tree for only growing 25 ft if that’s all that nature allows that tree to grow. And I would never blame someone from doing the best they can with what they knew because they didn’t know any other way to do it. But now, now that you’ve seen what’s possible, now that you know that there are tools out there that can do 10x the work in one onetenth the time and give even better results. Now you know that there’s ways to get around all the issues that otherwise would stop you or hold you back or be challenging. This time right now is like discovering electricity and then choosing to keep using candles or finding out about cars but insisting on riding your horse to work. Because here’s the uncomfortable truth. The moment you become aware of a better way is the moment you lose the right to accept the old way. You might not have known better before, but now you do. So my question to you is this. Are you really going to keep doing things the hard way just because it’s familiar? just because it’s comfortable. Just because well that’s the way we’ve always done it. Nah, that ain’t going to cut it anymore. Now when there are tools that can literally print money for you while you sleep. Now when you now now when you can produce more with less effort and get better results. The ignorance excuse expired the moment you showed up here. Cuz now you know. So why do we care so much about your success? Why do Iman and I invest so much time to help you with your success? Well, let me tell you why. And it’s pretty simple really. Iman is now co-owner of [ __ ] which means the more you succeed on the platform, the more he succeeds. And here’s the thing, he can’t do it alone, and it wouldn’t make sense for him to try. I want you to think about it. A general doesn’t fight the opposing army by himself. That would be insane. Instead, he brings in the troops, equips them with the best weapons, trains them how to use those weapons, and that’s how you win a war, and that’s how you conquer a world. But unlike actual war where you know people die and stuff and it gets messy, you’re fighting a war right now where you have the nuclear weapons and the most cutting edge technology on the planet and your competition out there for digital products is running around with pointy little sticks and they don’t even how to know how to use them. So we need your success and you want your success and that’s why we’ve condensed millions of dollars worth of training and tech into something that costs less than $1,500. And we even offer financing for those of you whose money is tight because we’re not trying to build an exclusive little club here. We’re trying to build an army, an army of people armed with technology so so advanced that it feels like cheating. So yeah, we’re motivated about your success because your success is our success. And together we could take over the whole damn game. So if you’re ready to take over the game, put game in the chat right now. Let me know if you’re ready to take over the game. And we got 9,97 people here. Who here amongst you is ready to take over the game. Listen, we’re basically combining the three most powerful wealth building strategies here today from the three richest dudes to ever do it and we’re applying it to the hottest trend in the game right now. Let’s break down these three strategies. First, we got Warren Buffett’s perfect business model, which is low barrier to entry plus high profit margins. That’s digital products for you. I want you to think about it. Most businesses force you to choose. Either it’s easy to start, but the margins suck or the profits are fat, but you need deep pockets to begin. Digital products, you get super high margin. And now, because of the tech, very easy to develop. You can start with basically zero overhead. you keep 80 to 90% of yourself, if not more. So try finding those margins with other models, you will not work. But it gets better because we’re not just using Buffett’s perfect business model or combining it with Jeff Bezos marketplace effect. See, Jeff didn’t become the richest man in the world just by selling books. He did it by building the platform that others sell through. And that’s exactly what [ __ ] is doing for digital products. They’re becoming the Amazon of digital products. uh which means you get to ride that wave just like those early Amazon sellers and myself, we rode that wave and got rich simply by being first on platform. And then the final sweet piece of the puzzle, we’re also adding Elon Musk’s favorite ingredient, which is disruptive technology in the case we’re using AI in a very specific way. And we’re going to do it the same way that Tesla disrupted the auto industry. So AI is completely disrupting how digital products get created in the right way because our tech is like Tesla, not this lame other stuff that people try with electric cars and failed. So effective disruptive technology. We have the best way to take things that you can produce in days that used to require months with better quality at a fraction of the cost. while our competition is still doing everything else manually like someone trying to hand build a Fiat in their garage. So, let’s run it back and put it together. You’re getting the Bezos or sorry, the Buffett perfect business model, which is a low entry and high profit margins plus Bezos marketplace advantage being a first mover with premium placement on [ __ ] and must disruptive tech edge through our AI powered digital product creation. and you’re getting it all at the same time, all pointed to the hottest trend in the market, all at the best time possible. You literally couldn’t design a better opportunity if you tried. It’s like someone took the success DNA from these three billionaires, mixed it into a lab, and handed you the formula. Now, does this guarantee you’re going to become the next Baso? Of course not, right? But does it mean that you’re positioning yourself at the intersection of three of the most powerful wealthb buildinging forces that have ever been discovered? Of course it does, right? and you’re doing it right as this whole digital products 2.0 revolution is taking off. Talk about being in the right place at the right time with the right tools. The only question is this, my friend. Are you going to be one of the people who recognizes this moment who sees this forces that are converging right now and takes action upon this? Or are you going to be like those people who could have bought Bitcoin before co but thought, “Hey, we’ll wait and see how things play out.” Because right now, you’re standing at a similar crossroads and you got two options. You can ride these forces to the top or you can watch others do it without you. That’s your choice. But don’t say I didn’t warn you because it’s there if you want it. Now, I want you to close your eyes for a second and I want you to imagine something. What would actually change if money wasn’t a thing anymore? I’m not talking about fu money. I’m talking about f everything money. The kind where you never check your account again because you know there’s always going to be enough. What would your mornings look like? Would that alarm still go off or would you let your body wake up naturally when it’s actually ready to start the day? And where would you be at? Would you still be exactly where you are right now? Or would you be like posted up at some exotic local working from a villa that costs less than your current rent but is about 10 times cooler? And what would your relationships look like? Would you still hang with the same people or would you finally cut off those energy vampires who only stick around because they need something from you? Uh what would your work like work look like? Or what would your education look like? Would you still be grinding on projects you hate or attending uh school and places that you don’t want to be at and in working and dealing and managing with people who don’t appreciate you? Or would you only work on the things that excite you? Would you only study the things that inspire you? And would you only hang out with the people that you actually enjoy who bring the best out of you? Would you keep playing small, keeping your ideas to yourself, or would you finally step up and create the impact you’ve been putting off? Here’s why I’m asking. Cuz that picture in your head right now, that’s not some impossible fantasy. That’s not some one day dream. That’s literally what’s available right now if you play this digital product game right. And I know because I’ve watched it happen. Time and time again, people just like you who got tired of waiting for one day someday and decided to change their whatif into what’s next. Now they’re living where they want, working when they want, creating what they want, impacting whom they want. And the craziest part, they’re not special. They’re not geniuses. They just saw an opportunity and actually took it. While others sat around debating if it was too realistic, adding up all the reasons why it wouldn’t work, planning to start sometime soon, they just went at it. Look, I can’t tell you exactly what financial independence means for you. Maybe it’s a house on the beach like you see in that Instagram feed. Or maybe it’s the ability to travel whenever you want, wherever you want, never having to check the prices at the restaurants, finally being able to help your parents retire, having the freedom to only pursue the things that you love. I can’t tell you that. But what I can tell you is this. That dream is more achievable right now than at any point in human history because you literally have the perfect model, the perfect marketplace, the perfect technology, and the perfect timing. all coming together at the exact same time. So the only question is this. Are you gonna keep dreaming about it? Or are you ready to do something about it? Because that future you just imagined is not going to show up on accident. You got to choose it. You got to claim it. You got to build it starting right now. And let me ask you something. Who taught you about money? No, I’m serious. Think about it for a second. Was it your parents? Was it your teachers? And here’s an even better question. How much money do those people actually have? Let me tell you a little story. My dad, hardest working guy I know. Blueco collar old school mentality. Worked his ass off for 30 years. Started making $19,000 an hour. Never got past sorry $19,000 a year. That’s kind of what I make an hour now, right? But $19,000 a year when he started. He never did better than 50,000 in a single year. And that was working two jobs to make that work. I didn’t see him that much because he was too busy working all the time. And I love him to death. But you know what? He couldn’t teach me how to get wealthy, not because he didn’t want to because you can’t teach what you don’t know. It’s like trying to learn Spanish from someone who only speaks Russian. It ain’t going to work. And this is where most people screw the pooch. They take money advice from broke people. They take financial tips from folks living paycheck to paycheck. It’s like taking driving lessons from someone who’s never passed a driver’s test. It makes no sense. But we do it anyway because it’s comfortable, because it’s available, and because it’s what we know. Here’s the reality, though. If you want to make a million dollars, you need to learn from millionaires. If you want to build an eight figureure business, you need to study eight and nine figure entrepreneurs. If you want to create digital products that actually crush, you need to learn from people who are crushing it with digital products. Not from a decade ago or even last year, from people like Iman and me who are doing it in the now. And it’s not complicated, but it is uncomfortable because learning from real winners, winning be because learning from real winners means admitting what you’re doing right now isn’t working. And that actually investing in proper guidance and following a proven process, even when it feels weird, because spoiler alert, it always feels weird at first, is the way. I want you to look at it this way. If you wanted to climb Mount Everest, would you rather learn from someone who’s read about it in a book or someone who’s tried it once and failed or someone who’s done it over and over again, has helped others get to the top? And the answer is obvious, isn’t it? So, why do we ignore this logic when it comes to money? Why do we let people who are broke influence how we think about getting rich? Uh why is that uncle telling us about how to make it big? Or why do we listen to that friend who’s grinding it out on their side hustle that isn’t going anywhere? Or that guru who talks big but doesn’t have the receipts to back it up. Meanwhile, the actual winners, the ones who are really doing it, are right here ready to show you the way. We’ve already built the systems, mapped the shortcuts, identified the pitfalls, created the frameworks, and all you got to do is follow the damn process. But here’s the thing about processes. They only work if you actually follow them, not if you try to figure it out yourself, skip the steps that you think aren’t important, and mix it in with advice from broke people, uh, or quit when it gets uncomfortable. You need to pick your mentor. You need to trust their process and you need to follow it all the way through. No halfstepping, no mixing methods. No. Yeah, but [ __ ] Because if you want different results, you need different teachers. Period. Now, let me break down the real reason why most people stay stuck while a small group of us winners keep stacking wins. Because it comes down to five things, and I guarantee you’re missing at least two of them. The first one is your why. Not that weak, yeah, money would be nice kind of stuff. I’m talking about that I’ll figure it out or I’ll die trying drive. You now know how you can tell you you know how you can tell if you really want something by how you react when you hit a roadblock. Average people hit an obstacle and they quit. Winners hit an obstacle and they think good. This is where other people give up. Look at any successful athlete. You don’t find a kind of want to win attitude. You find commitment. They practice while others party. They train while others sleep. And that’s why they win while others watch. Now, here’s the thing. And you think the same old roadblocks you hit in the past still exist, but they don’t. With our tech, we stack for you all the favors and put all the effort in. So those are now imaginary roadblocks. They are no more. Yet you’re staying off the road to success without realizing the path is now paid and the gold that you can walk on glide you down it. But it gets deeper because next up we have the second success trait. Specialized knowledge. I want you to look at somebody like a Bill Gates. Uh dude didn’t try to master everything. He went at one thing, software, and rode it all the way to become the richest man alive at one point. And that wasn’t an accident. He understood something most people don’t. Be kind of good at 10 things equals broke. Picking one thing and focusing on it like digital products equals rich. Now, in today’s environment, it doesn’t have to be your own specialized knowledge. It just has to be specialized knowledge that you can source through AI and put in the right structure. Which means then you have to have trait number three, which is focus. And this is usually where dreams go to die because the second you decide to level up, watch how fast the haters come out. They say, “Oh, you went to one of those online events, another one of those get-richqu schemes. Who do you think you are to change your financial situation in life? Oh, all of that stuff is a scam. And anyone who is rich, they wouldn’t sell a course to you.” And this is where focus becomes your superpower because you got to be willing to stick to your path even when everyone around you is trying to drag you back down. even when your own family does it sometimes because hey, misery loves company, doesn’t it? You have to focus yourself for the 90-day sprint with us. We give you everything else, but you have to keep your focus on it. Are you up for that? If you are, then it’s time for success trait number four, which is called being decisive. And let me ask you a question. What color are your eyes? And if I ask you again in two weeks, still the same color. So why the heck do you need to sleep on it when an opportunity comes your way? Some answers don’t change with time. They just get more expensive while you think about it. You know who taught you to keep thinking about it over and over again? Probably the same broke people who taught you about money. Delay is a characteristic of the poor. Winners, they move fast. They gather information. They analyze quickly. They make a decision. And then they stick to it. Then there’s the fifth success trait which is community. Every successful person I know has a strong community around them because they understand something crucial. It’s about who and how, not just about how. You could spend hundreds of years on your own trying to figure everything out yourself or you can plug into the collective genius of the same group of people who are following the same plan and skip years of expensive trial and error. So let me ask you something. Out of these five elements, your burning why, your specialized knowledge, your focus, being decisive, and community, how many do you actually have locked down? Be honest. Because if you’re missing even just one, you’re basically trying to drive a car with a missing wheel. Sure, you might move forward, but it ain’t going to be pretty, and you definitely ain’t going to win any races. Now, the good news is you can fix all five of these today, right now, because here’s the truth. Monetize offers all of these things. And I have two brand new bonuses I’m personally offering to you if you sign up before my session today. And one of these bonuses I’m offering has never been seen before by anyone except my multi-million dollar clients that I work with. Now monetize is the world’s first complete system for building profitable digital products without needing any expertise, without the technical skills or without any previous experience. And it has everything. It has the education, it has the software, the distribution, the support, the community all wrapped up into one program that’s literally designed to make success for you almost inevitable. The first component is our digital product formula. And Iman breaks down the four-step plan to create and scale a digital product from zero to hero. It’s built on the exact steps he’s used to generate over a hundred million dollars with digital products presented in a in a proven four-step system that anyone can follow. Uh it has the four steps. How to develop your product, how to distribute it to the right people, how to deliver it, and how to scale it once you have proof that it works. These four pillars work together as a complete system and you get access to all of them inside the digital product formula along with weekly coaching calls where we help you implement everything. Plus, we’re giving you these absolutely insane bonuses for free when you sign up before this offer expires, including bonus number one, Synthesize AI. It develops your entire digital product for you, the core content in it, all the necessary tools around it, even the scripts for your product videos. This AI is trained on all the data of over $1 billion in digital product sales from [ __ ] And more importantly, Synthesize AI is specifically designed to help you create products that don’t require you to be an expert. We use Synthesize to create a product that did $370,000 in the last 30 days and 13,000 people bought it from Synthesize. You’re getting unlimited access for a year for free as part of your Monetiz membership. That’s bonus number one. Bonus number two, Monetize Mania. This is a 90-day competition that we’re running where we’re ranking the top selling digital products created inside of Monetizes and we’re giving prize to the top winners. The winner specifically gets a $200,000 McLaren. Yeah, you read that right. Yeah, you heard that right. An actual McLaren. The next five top performers, they’re all getting Rolexes. The next 10, they’re getting premium uh premium luggage. And that luggage is important because all top 30 performers will get to fly out to New York for an exclusive one-day mastermind at the [ __ ] offices with Iman and the entire WAP team. Being in masterminds has changed my life. That’s where I found my business partner was at a mastermind. That’s bonus number two. Bonus number three is access to the monetized community because success doesn’t happen in isolations. You join a network of other like-minded individuals and it becomes multiplication, not addition. And this is where momentum lives. That’s bonus number three. Bonus number four is Ghostriter OS. Now, what if there was a way to have a digital army of content working for you 247, created with just a few simple button pushes and spread all over the internet like wildfire? That’s Ghostriter OS. Inside Ghostriter, you’re going to have access to dozens of AI agents that are basically done for you AI employees that get all the work delivered to you with a click of a button. There are over 33 unique agents you can choose from. That’s 33 done for you AI employees so that all you have to do is select what you want done and click a single button to get it done for you. And they will get your entire distribution set up for you within just a few clicks of a button in minutes, not hours or days. And if you were to pay for a team to do this for you, it would cost you over six figures. That’s bonus number four. Bonus number five, premium [ __ ] market placement. We’re going to have a whole section on the W marketplaces only for digital products from monetize members. They’re going to get preferred treatment of placement. So just by being inside monetize, you already have a competitive advantage over everyone else. Now, let me put this in perspective for you. WAP’s marketplace is currently doing $2 to3 million in sales every single month. Just the marketplace itself. And we’re giving you prime placement in this marketplace. The total value here is well over $10,000, which is why it’s such an incredible deal for just $14.95. Plus, we now have two extra secret bonuses that I’m going to personally throw in for free because I’m so excited to help you sign up before this live session ends here today. So, if you sign up before we end this live session today, which is the last live session we’re doing, then you’re going to get these two bonuses. So, as long as you sign up before the end of the session, you get two extra new bonuses for free. I’ll reveal those to you here in a second. First question to you. Are you ready to get started? Here’s what you’re going to do then. You’re going to click the link that I’m going to drop in the live chat here. And I’m going to drop this link in three, two, one. Now, boom. Link is dropped in the chat. If for some reason you can’t find it, you don’t know where it’s at, uh, or you’re listening and not looking at the chat, you can also go direct to the page to get started, which is join.com. You just type that URL in. However you get there, get there and sign up. And if you sign up before we hit endstream on this live YouTube today, then I’m going to give you two extra special bonuses that come from me specifically. Here’s the first bonus called prosperity algorithm. So one day I was reflecting and realized I had cracked the webinar algorithm. I’m the world’s best at a thing called webinars and companies like Zoom who are worth billions of dollars bring me in to train people on how to do webinars. So I figured that algorithm of how to become the best in the world at that. Before that, I had cracked the Amazon algorithm, knowing how to put products on the top of page one and position one, two, or three for Amazon, and that did pretty good for me. Before that, I had cracked the affiliate algorithm, selling other people’s digital products for them and setting records in the space. And then I realized everything has an algorithm. It’s not just Google. It’s not just Facebook. It’s not just [ __ ] Prosperity has an algorithm. And prosperity to me extends beyond just money. Prosperity is having wealth in all areas of your life. And so I sat down and I said to myself, what would that algorithm look like? And then I analyzed the 63 inputs that I isolated that determine prosperity. And then I said, of these 63, what are the most critical? And then I focused on the 10 most critical factors that determine prosperity. and I broke down and created a whole training program on it. And so, for example, I’ll give you a little taste here. There’s the value of purpose. So, I teach you about purpose, how to find it, how to step into it, how to unlock it and use it to power you to your goals. I break down this little known thing called a schema. The schema is the hidden code which uh is how you operate in the world. So, anywhere you have a limitation, you have a schema that needs to be updated and you update that schema and you will change your life. So, we get into that framing. Framing is the context in which you view your life and that determines the quality of your life. See, people focus too much on content where context is where it’s at. So, I’ll teach you all the framing secrets to uplevel your life in varieties of areas of your life. Compulsions. Effort, my friend, is overrated. I prefer automaticity. So, we build compulsions onto high value behaviors in your life. So, success becomes a byproduct. leverage. The most powerful force in the world for growth is leverage. I’ll show you how to find it, use it. I’ll show you how to leverage leverage, intuition, because thinking is overrating, feeling is better. When you can feel out what to do, it’s easier than thinking and it gets a better result. This is just a taste of all of the secrets related to prosperity that are are in this training program that I put uh out and specifically have created. And we sell for a pretty penny. I think we sell it for $297 or $397 these days. And this has everything I know that has allowed me to become as successful as I could be in finances as well as have prosperity in my life. This is a free bonus for you when you sign up. Give us a couple weeks to put it together because I decided it I decided it this morning before I came into the studio here. Uh so we’ll get this delivered to you, but kindly give us about two weeks to deliver this to you. We’ll get it to you there. So, that’s the first bonus and it’s only available if you sign up before this uh stream ends here today. Now, here’s the second bonus. This one is even crazier. I put this one in a few minutes before we went live and it’s called offer modalities. That’s not even the name for it yet. I don’t even have a name for it yet. So, uh two years ago, I went back through every single win I ever had in the product business and I documented every single successful product that I have been able to sell. And then I went through every single product and isolated every part of that product. And then I made notes the specific things that I did for that product that made it successful. And then I put it into a document right here. And this is an internal document that I reference myself when I create my digital products. It’s also what I use when my five figure consulting clients work with me. up until now, they’re the only ones who have ever really laid eyes on uh most, not even all of this. So, here’s what I’m going to do. This does not exist in a digital product format yet. I am going to create this digital product live in front of your eyes. So, I will do a live session where I will train you on this so you can attend live if you wish to. We will record it and then we will give you the recordings. So, you will get this as a bonus as well cuz I’ve done pretty good in the digital product space. And I’m not the guru that you know. I’m your guru’s favorite guru. I’m the man behind the man behind the man. And so, the secrets that have breadcrumbs into them, they lead back to me. So, get it from the source. These exclusive bonuses are only available when you go to the link that’s pinned to the chat right now. Or if you prefer to go to join.com, type it in and get started. These are only available till the end of the session today. So, I will hang with you to help you determine if it makes sense for you to sign up or not. I will answer the questions here very shortly. First though, I want to make you aware of this guarantee. We have two guarantees. The first one is for any reason or no none at all. If you want your money back within 7 days, you got it. Try us out and put us to the test and see if this thing plays right. The second guarantee is really powerful and this is the one that should get you excited. This is where until you make $15,000 with your products inside of Monetize, you’re going to get all the updates for free. You’re going to get all the extra coaching that’s provided, all the new programs, all the support is going to be unlocked for you as it rolls out without you ever having to pay for any of it until you hit the $15,000 mark. This is like iPhone giving you the new version of iPhone for free each and every year until you make $15,000, right? I guess that metaphor doesn’t work exactly, but hopefully you get the point. And the point is we are committed to your success and we will do everything we can in terms of free updates and free support uh in perpetuity until you get there. So after 90 days are done in that 90-day sprint, if you still need more, we ain’t going to say, “Hey, listen, you got to sign up again. We’re going to hang in with you till you got $15,000.” So that’s the work until you win guarantee. There is financing available to you if funds are tight when you go to join.com. plug it in there, see if you qualify for financing. That’ll make it get started. Uh, we have the workbook today. It’s called Belief. That’s the password, all caps. So, make sure you jam on that. So, get the workbook. The total value what we offer is over 10,000, which is why it’s such an unbelievably deal for $14.95. So, go to the link in the chat or go to join.com. Speaking about joining Iman, Iman just happened to show up here. Hello. Hello. Hello. Man, what a presentation. You killed it.

Here is the cold hard truth about how to be successful. I was out on the water most of the day and I was reflecting on this. I guess I was just thinking about my journey and I’ve done relatively okay in life, I guess you could say. And and it’s always hard to pinpoint what’s that one thing that made it all possible. And I think I figured it out. So, in today’s video, I’m going to talk to you about what it took me 25 years to realize and hopefully I can deliver in however many minutes in this video. First things first, I do apologize. I’m profusely red like a lobster today. So, I literally just came back and showered up. So, I was almost not even going to make this video. So, with that being disregarded, I’m going to share something that took me 25 years to realize and hopefully it saves you many years of wondering. You see, you are not waiting to become somebody. You already are. And I know that sounds very woowoo and very like, oh, you know, self-help, you know, make yourself feel better about your life situation. But, but please hear me out. You see, you are invisible right now to the world. And trust me, I know how that feels. But what you’re going through right now is the test. Most people don’t fail because they’re not talented. Most people fail because they can’t survive the season where no one sees them, where no one acknowledges them. So if you’re putting in work right now, I know what that feels like. And by the way, that is why I have some people ask me sometimes like, “Why do you still keep up all the old videos of yourself when you were 15, 16?” You know, I’ve been uploading on YouTube for this will be my 10th year now. Why do you keep those videos up on YouTube? And the reason why I do it is because I want people to know or I want people to have a reference of what it’s like to be invisible, invisible to the world. What it’s like to feel like you are a hero or you could be the hero, but the world just hasn’t caught up to it yet. So, I want you to know if you’re putting in all this work and no one sees it or the world doesn’t acknowledge you, you’re not crazy. You’re not this wacko dreamer. You are just underground like the roots of a tree. You see, before a tree can blossom into its final form. What does it have to do? It has to build the foundations. Do you ever see the foundations? Do you ever see the roots? No, you never see the roots. The roots just grow deeper and deeper until the point in which you have a tree in front of you. When even when the wind is howling even when everything around it is shaking, it is the one thing that is impenetrable. And I feel like, as I mentioned, I’ve I’ve done okay for myself in my life. And even when people saw me and even when people acknowledge me, I still didn’t feel like my roots were solid enough. You know it’s only now after 10 years in the game where I genuinely feel like not to say that the wind never comes or the storms will never come in future but I just feel so equipped to handle anything life throws me at this point and that’s me after 10 years not thinking that I can accomplish anything not thinking that life will be easy and everything will be roses and fairies but after 10 years only feeling like you know I have saw enough roots I’ve saw enough foundation that whatever life throws me I can handle it so just understand that you are in the process right now you are in the process of becoming even if the world isn’t clapping for you yet. So, I don’t think everyone’s journey will take the same amount of time. So, genuinely for me, when I look at the people who are the most successful in life, I don’t think they’re the smartest. I’ll be frank with you. I’ll be entirely honest with you. I don’t think they’re the most hardworking, although that is a big component to it. I think they are the cat who stands in front of the mirror and rather than seeing a frightened kitten, they see a lion. And that’s a choice you have to make because I think that reflection, that self-image, it genuinely becomes a prophecy. It’s interesting when you speak to very successful people and you know I even get this sometimes people are like oh aren’t you like you must be so surprised or like you must be like so in awe of everything you’ve accomplished and I know in the the right thing to do in that moment is to be very humble and say you know I could have never imagined in a wild years but I’ll be honest I I knew for a fact and I think that level of certainty is incredibly common with successful people now the timelines are very different I’ll be honest I didn’t think that I would be able to accomplish what I have in the time frame that I did but I knew no matter what come hell or I water it would be accomplished. So I genuinely believe the number one, in fact potentially maybe even the only determining factor to someone who’s going to become super successful in life is the ability not to wait for the world to tell you a hero is the ability and the self-belief to believe you are one before anyone crowns you with that. Before you’ve won battles, before you’ve won victories, well actually we’ll talk about victories because um you know I have here tattooed private victories and that was something very instrumental to me. So that’s another thought that I had earlier today. But the point is before the world awards you with the medal or the honors of being considered a hero. Now bear in mind you’ll always be a uh to some people you’ll be a hero to some people you’ll be a villain. You know to some people no matter how much proof how much documentation 10 years in the game with everything literally in front of the world to see. I will forever remain a villain in some people’s eyes. You know that comes with the territory as well. So by the way that’s not to say that everyone will like you. A lot of people will dislike you, but I think you always know when people respect you. And just remember, they might not say it to the world. And that’s something you need to be prepared for, by the way, as you get crowned by some people a hero. And by the way, when I say some people a hero, I’m talking about in your circles, you know, changing your family’s trajectory. You know, please don’t think for any second that you need to be a social media this that, you need to document your entire life. I’m not saying, you know, that was a something that just happened by accident in my life. But just understand that even when you become a hero in your community, even when you become a hero for changing your family’s trajectory, to some people you always be a hero, to some people you will be a villain. It’s just the way the world works. Now, I don’t know how many people know this, but growing up, my favorite book, and still to this day, my favorite book uh is Great Gatsby. And for me, it wasn’t the extraordinary vast sums of wealth he amassed or, you know, the notoriety, the the parties, the glitz, and the glam. I’ll be honest, it wasn’t about that for me. For me, it was the vision. the vision he had for his life that he held so near and dear to him, so close to his chest. And well before the world saw it, he always used to look up at the stars and you know, as he says, his mind would romp and he would just be overtaken by these visions for what his life would be. To me, that’s that’s what I love about that book. Long before anyone else saw it, Gatsby saw it. And yeah, you know, there’s many holes you can poke in that story and his life. And you know, I think that’s also what I love about that book. I don’t like the heroes that are perfect, you know, cuz also, by the way, the heroes are perfect always behind the scenes. It’s no hero is perfect. Everyone has their imperfections. Everyone has their skeletons in their closet. And trust me, as I said, the people who seem the best on the forefront and unwilling to ever admit their shortcomings, those are usually the ones you need to be the most afraid of. But for me, it’s just really that refusal to settle. That is what’s so inspiring about that story. And I know I’m throwing a lot of things at you, but really the crux of this video is that you have to become a hero in your mind well before you did. And I think one of the reasons I relate so much to that book is I viscerally remember probably from the age of 8 9 10 11 12 13 all those years my mom would come into my room which you know the reason I say eight is that’s when I got my first room. Before that, I never had my own bedroom, but suffice to say, you know, my mom would come into my room until late hours of night and I’d be doing one of two things. I would either be reading or I would be looking up at the stars. And I don’t know, in my mind, I just had this vision that I would be something. And I know that a lot of you guys are in that place right now. And as I said, I genuinely from the ball of my heart believe that if you have that feeling, you’re going to be fine. You’re going to make it in life. And I’ll give you an example of this. I was just reading the first draft of my dear friend and colleague Alex. I’m sure some of you guys know him. You know, the mystical man behind some of our best creative campaigns and 101 other things. You know, that’s doing him a disservice by just saying that. But anyways, he has been working on a book about the past few years and our life and our adventures and telling his story, which is so incredible, you know, for him to come where he’s come from and end up where he has. And it’s so funny, him and I, even though we come from such different parts of the world, are so similar in so many ways, which is just like everyone thought we were crazy, but we just knew. We didn’t know what way it would take form. We didn’t know when it would materialize, but we we just knew. You know, the reason I keep saying I’m watching from afar and I’m rooting for you. I think sometimes you just need a reminder that like there’s an audience. I know sometimes it doesn’t feel like there’s an audience, but generally like I am your audience. Even if you don’t know it, I am there with you. Not in a weird way. and uh you know and I am watching from afar and I’m rooting for you and I cannot wait to celebrate once you become your hero. And I please urge you to keep going in these moments where you feel like no one’s watching and you feel like you haven’t become the hero of your own story yet. And just know that those stories are boring. The ones where it’s too quick or it’s too easy. Going back to why I leave some of my old videos up on YouTube. I leave them up on YouTube so that way you could see me potentially in the situation you’re at. You know, whatever. Maybe you probably watching this. If you’re a lot older than I was when I was uh uploading back then, you can see me as I get my first inklings of success, the ups, the downs, as I start trying to deal with the inklings of success, not lose my head, not letting my ego get the best of me, which everyone’s got an ego and sometimes it does get the best of you, but you know, I think I’ve done a relatively good job in not, you know, letting it get to my head and, you know, still staying humble enough to keep progressing and keep moving forward and keep working and understanding that yesterday’s win means nothing today. It’s a fresh day. It’s a fresh chapter. And you know, you got to keep putting one foot forward in front of the other. As I always say, now as you are in this season of life, just remember that private victories always come for public victories. And for every one public victory a person sees, there are hundreds, if not even thousands private victories that no one never gets to see. I have tried my best and I will continue to try my best to document as much as I can. But the greatest private victories and battles I have fought and won. Unfortunately, people will never see that. You know, I’m coming off the back of 2024 was the hardest year I’ve had in many, many years. And listen, there’s certain years you take the ass beating and there’s certain years you give the ass beating. Last year was one of those years I took the ass beating and this year is, you know, so far potentially been one of the greatest of my life. And you always need to remember what season of life you’re in. And the only reason I was able to have these wins that I’m having right now is because last year I had many, many private victories. And that was the only reason I’m here today and I get to celebrate some of these public victories. So please never forget the private victories come before public victories. It is the hours and hours you spend building your craft when no one is watching. It is the discipline to keep showing up when you have every reason and every right to quit. It’s choosing excellence not because you think anyone else will notice, but because you know. So just remember and I think this is very pertinent in today’s society because unfortunately once again all tying back to the reason I keep a lot of these old videos up and just remember you saw tail end of 2015. It was all 2014 and 2015 I was still building and you know I’ve tried my absolute best to to highlight the highs and the lows. It’s becoming increasingly difficult to document the highs. This year for every one resounding success I’ve shown publicly I’m telling you right now there’s 10 more. In fact, my best successes and my best wins this year, I have not shown and uh I will not show because unfortunately on the flip side, you’re going to experience this once you get out of that season of being invisible and you get into that season of receiving the fruits of your labor. Now, all of a sudden, it’s like, you know, no one’s no one’s clapping for you anymore because it’s like, cool, we get it. Like, you’re doing well for yourself. So, as I said, I’ve tried to document my highs and my lows. these days, I guess, a lot less of my highs just because quite frankly, I’m I’m very self-aware that people are like, “What do you do?” Like, “Great for you.” You know, what does that mean for us? So, I try my best to to document the lows, but at the end of the day, no one except for yourself truly sees that. Reason I bring all this up is I feel like in today’s society, everyone wants to skip the invisible season. Everyone wants to skip the foundation building and root building season. And if you can just get past the temptation for quick wins and focus on what I’ve talked about for many times, you know, on this channel and in my life, which is skill stacking and constantly evaluating what is the best vehicle for me to be in right now for my stage and season in life. If you can get past that long and arduous period of your life, you will get to the period of your life where everyone finally sees you. Everyone finally sees you for exactly what you knew that you were and are, which is a hero. And as I said, heroes come in all shapes and sizes. For me, hero, by the way, I want to make this very clear, does not mean being the richest person on earth. Uh, it doesn’t always mean material wealth. Being a hero can take many shapes and forms. And in a way, what a dull and bleak life if we were all chasing the same pursuit of heroism. So, as I said, being a hero can mean so many things, and that only you get to decide. But eventually, you will get there. And the funny thing is, when you get there, people will call you lucky. People might call you gifted. People might say that you had XY Z advantage. People will make every single excuse not to give you the flowers that you deserve. And you will just sit quietly smirking to yourself knowing that you did not come out of nowhere. You grew your roots. You believed in the time of your life when everyone saw you as invisible until the point in which you became undeniable. So with that, my friend, it took me 25 years to unpack what is that one thing to make sure that whatever your goal is in life, you will get there. And you got that delivered to you in however many minutes this is going to turn out to be. So, I appreciate your presence as I word vomited all this out.

Anyways, with all that being said, let’s get into today’s presentation. Today is a good one. All right. All right. All right. Welcome back. What I am going to teach you today applies both to people who didn’t watch Actually, went sick. Let me go ahead and do that. There we go. Uh, so, as I was saying, what I’m going to teach you today applies both to people who didn’t watch all the rest of the episodes as well as the ones who did. I’m going to give you the ultimate guide to starting a $373 a day business. the guide for you to finally start making thousands of dollars just like a lot of people who join the make money online challenge are already doing. So you guys might be wondering, okay, people are going through this going through this make money online challenge. Is anyone getting results? Well, I was looking at the earnings from people inside of monetize on [ __ ] the real-time leaderboards that we have. And we have people who are already making money just with everything we have covered so far in the challenge. We have Joshua who already made $21,817. We have Ryan who already made $16,269. We have Nafi who already made $4,727. We have Christian at 2 at $991. We have Juan at 506. We have Chuck at 192. And finally, Max at $163 [ __ ] dollars, which is incredible. So, first things first, big props to all you guys who are already taking massive action on this and seeing the results of it. So, let’s go ahead and drop some love for those guys in the chat. guys, just go ahead and drop like some heart emojis or go drop some love or some appreciation uh for all those guys because yeah, you’re you’re killing it. You know, that’s only a few days in. So, just go ahead and uh and show them some love. Uh hearts, hearts, W’s W’s in the chat. Hearts, love, massive action. Amazing. Yeah, shout out to uh all those ladies and gents. All right. So, with that being said, now my promise to you is with this challenge or sorry, my promise regarding this challenge was to get your digital park ready to start making sales by the end of the week. And as you can see, we have people who have already smashed that goal before we even finished the challenge. And my objective for today is to show you what you need to do in order to join them. If you are a beginner and just getting to know this online business world, well, this session is for you. If you’re already knowing, you know, if you already know about this world, maybe even tried getting into before with no success, well, then this session is for you. or even if you’re already a successful individual, whether that’s in your own field or in the online business space, well then this session is for you. Today, I’m going to give you the three keys to success in this new AIdriven non-expert economy that we are heading towards. So that way you can position yourself at the right place for this fifth wave of the digital world. And if you apply these keys to your own life, you too can create a $373 a day business that will take you from whatever situation you are in right now to what I call an ungovernable individual. someone who gets to take control of his life and dictate his own future. And I want to be clear, the three things that I’m going to share with you today work for people who already have expertise in a specific area. people who are already working a full-time job who just want to supplement their income as well as people who are looking for a career shift and people who are still in university and don’t have any experience. People who are in their 20s and 30s looking to start an online business or people who are in their 40s looking for a better way to pay their bills. People who don’t currently possess any expertise or authority as well as people who have never made a dollar online. Now, today I have a very special announcement that’s going to knock some people out of their seat. I am basically about to drop a bombshell that no one saw coming. However, this thing that I’ll announce today will only be available until the end of today’s session. So, if you’ve been considering joining monetize and you were just waiting for the right moment or maybe you were not sure if it was the right decision for you or not, you will want to see this. But with that being said, I will go ahead and blueball you a little bit. So, all of that is in due time. And as usual, by the end of our session, we’ll have a Q&A with my co-host Jason. And by the way, the only way for you to be a part of this special session is by being here live because we actually cut that out as soon as the live session ends. Now, we covered a lot in this challenge already. With what we’ve seen so far, you have all the tools you need to create your own uh digital product 2.0 business at your disposal. Because if you’ve gotten to this point, you already understand the simple three-step formula to make money with digital products, which is develop, distribute, and deliver. Okay? Simple as that. In case you missed that or you don’t remember, it’s very simple. Nothing happens until something is bought and for that you need a product. In order to have a product you need to develop one. That is our first step. Our second step is about forgetting the word sales. You know erasing it from our minds because having your product placed on the right shelves where thousands of predisposed buyers are at is much more powerful than that. It is the reason why you see cans of Coca-Cola on every single supermarket shelf but never see them knocking at your door or calling you to sell cans because they don’t need to. They have distribution. And in our second step, we take advantage of online marketplaces to distribute our product to thousands of ideal customers. So that way we don’t have to do any selling. Finally, our third step is quite self-explanatory. If you have a product, it needs to be delivered. And the way we do that, the delivery of of our digital product happens on autopilot, meaning you can sell 10 units or you can sell 10,000 units with virtually the same effort. With this, we have a business that is scalable. That is our three-step digital product formula. Now, during this challenge, you’ll also learn how we take advantage of the right AI tools to develop a product, even on topics that you know nothing about by formatting it as what we call a non-expert digital product. Now, let me just address something very important right now. There’s some people out there trying to have this whole uh oh, gotcha moment, saying that the AI I’ve shown you in the last two episodes, synthesis, is just a prompt on chat GBT and you can get it for free. Let me ask you a question. That’s the same as saying or let me address it this way. That’s the same as saying that go or or that’s the same as going to a McLaren dealership and telling them, “Oh, but this is just a car. I can, you know, a Fiat is also a car.” Well, yeah, sure. Both cars have wheels, doors, steering wheels, but are they the same thing or are they even similar? Or do they just use the same concepts but with completely different levels of engineering, material, quality, and technology? That’s like telling someone who needs to shave that they just find anything that cuts. Hey, if if you need to shave your face, well, just you can use anything that cuts. Okay, so let’s think of a few different things that cut here. Scissors. If you wanted to shave your face, would would you shave with scissors? Uh if you want to shave your face, would you use a kitchen knife? You know, would you shave your face with a kitchen knife? What about a chainsaw? I mean, a chainsaw cuts things. Would you use a chainsaw to your face? Guys, drop a no in the comments if you’re starting to see how ridiculous these examples are. You know, trying to say, “Oh, just because something cuts, uh, you know, you can use any tool that cuts to shave your face.” Like, are you guys starting to see how ridiculous that is? Drop a no in the comments if if you see what I’m saying here. Now, listen. For every task, there are specific tools to do that job. Just because all of them cut doesn’t mean you’re going to replace your razor with a sharp kitchen knife because you already have some of these at home. No, of course. To get specialized outcomes, you need specialized tools. Just like if you had a heart problem, you probably don’t want to have a knee surgeon taking care of your heart operation. Even though both of them are still doctors. Yeah, sure, they’re both still doctors, but they’re specialized doctors. Okay? So, that is the reason why what we do here has such a high rate of success. Okay? Specifically because of the spec specificity that this tool gets done. Okay? Listen, after all, when your financial future is on the line, wouldn’t you prefer to use tools specifically engineered for the exact outcome you want instead of settling for something that just happens to share a few surface level similarities? So, today you’re going to go ahead and learn the three keys to put together all of our learnings so far. So, that way you can kick off your $373 a day business this week already. So, go ahead and drop a yes in the chat if you are excited to dive in. And with that being said, I’m going to have another little sip of tea.

I saw someone in the chat and they’re like, “What tea are you drinking?” I’m drinking a mint tea with some honey.

Now listen, if you want to succeed in building a successful business in 2025, here’s what you need to understand. We are heading into a completely different economy, a new non-expert AIdriven economy. What I mean by non-expert is that you see back in 2010s for the first time ever people who were not experts in their industries started making fortunes in those industries. Now I’ll give you an example. I had a client back in my agency days who sold glowing teddy bears. Okay, glow-in-the-dark uh glow-in-the-dark teddy bears. Now, were they an expert in glowing teddy bears? Hell no. They never even visited their factory. All they did was identify a demand and then find a product to solve it because the value of that product is not related to how much they know about teddy bears. And now this exact same trend is repeating with digital products where people who don’t have any expertise in their industry are earning millions selling non-expert digital products. Products that don’t depend on them being the face of the product. And if you want to have an idea of how much this industry is going to grow, just check out how much e-commerce grew in the last decade. digital products basically follow the exact same trends with a few years of delay. However, this revolution is going to be exponentially bigger because of the AI element to it. And it’s during these periods of massive change that the greatest opportunities arise. And the last time we saw change, this fundamental was the internet revolution. So, let me take you back to the early 2000s for a second. Think about what life was like before the internet. If you’re driving into a place you don’t know, you need a physical map. If you want to buy something, you either had a store selling what you wanted in your city or you just simply couldn’t have it. Okay, that was the situation we lived in. Let’s say you wanted to share a photo. You needed to get film developed and actually make copies manually. Let’s say you needed information. You need to go to library. When was the last time you went to library to search for information? In 1995, the five largest companies in the world were General Electric, Exxon, AT&T, Coca-Cola, as well as NT. Back then, Amazon was selling books. Netflix was mailing DVDs to people’s homes. Google was operating out of a garage. Today, they answer 8.5 billion questions every single day. People started businesses from their garages. We now start them from our bedrooms. You know what was the total value of the top five companies back then? It was about $750 billion. Today, the top five are all tech companies, and these were all born from the internet revolution. We have Apple, we have Microsoft, we have Google, we have Amazon, and we have Nvidia. Combined value over 12 trillion. That is a 16x increase in wealth creation.

And here’s here’s the kicker. The AI revolution is moving 10 times faster than the internet did. What took Amazon 7 years to achieve, AI companies are now doing in 7 months. Chat GPT reached 100 million users in 2 months. It took Facebook 4.5 years. Just look at Nvidia, which is now one of the top companies in the world. Back in June 2023, it had a market cap of less than 400 billion, which didn’t even put it on the top list of top 10 publicly traded companies. In 9 months, it went from 4 billion to 1 trillion. Then in the next 8 months, it doubled again to 2 trillion. And then in the next 3 and 1/2 months, it added a third trillion, getting it to 3 trillion. By mid 2024. The speed at which things are changing is growing exponentially. The internet democratizes success. Before it, for you to be successful, there were really only two ways. Number one, the old classic path that we’ve all been told. Go to university, get good grades, get a good job, climb the corporate ladder to a high-paying job. Or number two, try to go on your own, start a business with no access to advertising, outsourcing overseas. You’re essentially stuck with a small customer base in your city and the suppliers that you have, and that is it. Meaning, in both cases, it was very unlikely for regular people to make it big or break free from the system. Then the internet allowed this new generation of individuals in their 20s, 30s, and 40s to start their own business with global reach and scaling potential out of their bedrooms. The AI is now and now I should say AI is accelerating this process by 10x. And you need to be aware of that. And by the way, I’m not saying that you’re going to get replaced by AI overnight or anything like that, okay? I’m not trying to paint some whole like doomsday situation, but there is also no guarantee that what you’re doing today will still be relevant 4 to 5 years from now. And that’s just the truth of it. One thing is a fact. Just like with any big change, there’s going to be winners and there’s going to be losers. And that’s a good thing because in our case, not only can we protect ourselves, but we can also take advantage of this big shift that is currently unfolding. We can position ourselves to be on the winning team right now. We are currently living through a time where opportunities are available and within reach for all of us because of the power of the internet. And that is why I believe that there’s no better time to start an online business than right now in 2025. So, if you’ve been thinking about it and considering the idea for a while, this is the time to stop thinking and start taking action because the opportunity is right in front of you. And I am here to help you seize this opportunity. So, if you want to position yourself on the winning team, what do you need to do today? Before I give you the answer, I want you to do something. I want you to think back to our homework on episode one. Do you guys remember what it is? I ask you to note down your why. And by the way, I sincerely hope you did that because we are coming up to our last two days of this event. And these are the championship rounds. By the way, if you guys remember like and and I was this was to be expected. It’s always going to be like this, okay? On day one, you have the most amount of excited people. You have 55,000 people. You know, today at the moment of recording this, we have 15,000 people. That’s normal, guys. That’s like saying like, you know, cuz uh with these live event days, it’s like you can compare to like months uh uh in the year. That’s like how many people show up to the gym on January 5th compared to show up to gym on March 5th. Okay. Like majority of people drop off. So, all that to say that right now are the championship rounds. Okay? This is the one that sets apart the contenders from the real champions. Okay? And this is when you’re going to start to feel a bit tired. This is when you’re going to start to feel maybe even a bit overwhelmed. You know, you might even feel like quitting. And it’s especially when that happens, that’s even more important for you to keep taking action because that is where the real champions are made. That is where the ungovernable individuals are created. And it’s during these times when you might feel like leaving the session or leaving the challenge for later. And that is when you need to keep pushing through. And you you need to remember why you’re pushing through. It’s in those times that I want you to think back to your why from episode one because that will give you the power and motivation to keep going and be successful on this challenge. Moreover, the reason why I’m saying all this is because I need your commitment. Your commitment to take action, especially if you don’t feel ready to do it. Because in this life, you don’t act when you feel ready. Okay? That is that’s not when you’re going to experience the biggest breakthroughs of your career. That’s what you truly need to understand. The people who understand that are the ones who have the best chances of success. And by the way, I’m not trying to say this to give you any sort of encouraging words or or to inspire you. I say this because I see it happen in front of my eyes time and time again. I was just speaking right now to my head of product, Andre. Andre was my head of customer success for years. He worked with over 3,000 of our students one-on-one. And when he read this point, okay, as I was uh uh planning this whole prep uh presentation, you know, as he was reading this point and I was talking about taking action before you feel ready, he told me the story about a student of his that he coached. So I’m actually going to or intent initially I was thinking about telling you the story, but I thought, you know what, rather than me telling a story, let’s do something even better than that. Let me actually just play the exact voice message that he sent me after we had that call where I was going everything so you can hear uh from his own voice.

Uh, give me a sec, guys. I’m on WhatsApp. Uh,

take action. Well, here you obviously talk about, you know, those who take action without actually feeling ready are the ones that succeed. I have like a good example of that. So, um, I’ll kind of keep this short, but when I started coaching, there was this guy from Australia. his name was AZ and he jumped on with me and he was starting an agency and what actually happened is he watched some of Iman’s videos and then just got the concept of like outreach and he started reaching out to a whole lot of companies and then reached out to one of the biggest um construction companies in Australia and said look this is what I do but he actually had no agency at all. He had nothing kind of behind him. And then he, this client basically said, “Yeah, well, I’m starting this new business, demolition business. I need a website and then I need someone to run ads for me afterwards.” And he basically signed a deal on like a 12K website. And then I think it was a 6K retainer. I think it was AUD, but um, yeah, he basically signed this huge retainer and then he wasn’t part of the program or anything like that. And then he bought agency navigator at the time, jumped on with me and I was like kind of going to my friend, he just stopped. He was like, “Bro, I need your help. Like I just took blind action on this thing and now I have this huge client in the pipeline, but I have nothing. I have no agency. I have absolutely nothing and I need your help right now.” And then we jumped on later in the day. It was like 3:00 a.m. this time. Got him a contractor. We sorted everything out. And then I think it was like 3 months later, he was making, you know, over 30k a month and he went all the way up to 50 eventually. Insane. Insane. And the and the reason I wanted to play this as an example is really to really to depict this. Okay. Now, let me ask you a question. Isn’t it true that every major breakthrough in your life came when you pushed through discomfort rather than waiting until you felt ready? They were, right? If you actually think back and you look at every single breakthrough that you experienced in your life. So, when you look back 30 days from now, either with a successful digital product or with nothing to show for it, would you rather be the person who committed to uncomfortable action rather than one who decided to wait until they felt ready? Listen, I’m sure we all agree on that. So, when the time comes, just know that this is the perfect moment to prove to yourself that you are truly ungovernable. Someone who takes action regardless of how they feel. Drop a yes in the chat if you are excited to dive into it. Okay, drop a yes in the chat and I’ll have another swig of water this time. Beautiful.

All right. So, how do you take advantage of this new AIdriven economy? What do I actually have that you don’t? Okay, I know that some of you guys might be wondering that like what do I have that you don’t that allows me to succeed in this industry while most people struggle to make a single dollar here. And I will tell you that in just a second. You see, for some people, they might look at someone like me who got to the top of this industry and might think that I was blessed with an extremely high IQ or that I had a a rich family backing me up or maybe that I just got lucky. Whatever you might think, the fact is that most people uh think that I have something that they don’t inherently. All of those feelings come from the fact that you think that we are different. But quite frankly, we’re not. I am you, you are me, and we are no different. Except for the fact that for some of you, you might be the version of me from a few years ago. And the only difference from that old eman from the e-man that you see today enjoying the spoils that come from being an ungovernable individual. The only thing that sets us apart is throughout my years in this industry, I acquired three keys to success that ultimately led me to where I am today. And the only thing stopping you from also becoming an ungovernable individual and achieving success in this new economy is having those very same keys in your life. And that is what I’m going to give you right now. The three keys to success in this new AIdriven economy. Now what needs to be made clear here is this. This is an urgent matter. And here’s why. Just like with any big breakthrough. There’s a curve adoption. Okay. At first, it was very hard to get into this new economy. Think of a computer. When the first computers were launched, you need to know a lot about coding to interact with a computer’s interface in its own language. And that was extremely hard to learn back then. Okay? Now, over time, computers have become way more simpler to use to the point that virtually anyone was capable of using a computer. And this is where we currently sit in this new AIdriven non-expert economy. Now, here is what you need to understand. The computer didn’t stop evolving there. It kept evolving faster than ever. Today, you can do things with your computer that were unimaginable just a decade ago. Now, if someone who never touched a computer before were to try to learn how to do those things today, it would take them years to learn. And by the time they finally learned the technology would have evolved so much further than it was from you know years ago when they started to learn that at that point it will already be outdated to the point where they would never be able to catch up because they lost the optimal period of adoption. That small period in time right before the two curves cross all period in time right before the two curves cross. And that is how easy it is to adopt a new technology. And the curve of how complex that technology actually gets over time is very important for you guys to remember. Okay? And and the reason I I keep repeating it is because there truly is an optimal period. Okay? There truly is an optimal period and it’s very important that you time things right. On the other hand, I’m sure you’re already seeing your parents struggling with new technologies even though they’ve been using them for the last decade. So imagine someone who has never used them. That’s someone who’s adopted that technology too late. And as the line on the chart shows, technology develops so quickly that they’re just simply never going to be able to catch up. Think of surfing. Okay? There’s a moment when you see that wave forming. That is your window to start paddling. Now, if you catch it at the right time, you can ride that wave all the way to the shore, gaining more and more momentum. But if you wait too long, you only start paddling and you or sorry, I should say you only start paddling when you see everyone else paddling as well. Not only will you miss the wave entirely, but something way worse will happen. Okay? By the time you start paddling, the wave is already breaking right on top of you. Instead of riding to success, you get crushed by it, tumbled underwater, thrown around, struggling just to get back to the surface, while everyone who caught it early is smoothly riding to the shore. While that’s happening, you’re gasping for air trying to recover. The combination of digital products and AI is exactly like this wave right now. We are at that critical moment where the wave is just forming. Now, here is the urgent part. The window is closing. Just like your parents struggling with smartphones despite having used computers for decades, those who not who do not jump into this now will be perpetually playing catch-up. The technology curve is already accelerating. What takes you a weekend to learn today might take newcomers months to learn next year. and by the time they learn, we’ll be on to something even more advanced. This is your moment to paddle the sweet spot where you can still easily get in, but early enough to ride the full wave of opportunity ahead. So, go ahead and drop a ready in the chat below if you are ready to learn the first key to success in this new economy.

Beautiful. Listen, the first key is the right model. Because although AI is indeed revolutionizing the space and completely changing the internet landscape, AI is not going to make money on its own. You need to plug it into a money-making model. So that way you can leverage AI to actually make money because AI does not equal money out of the box. But AI plus the right model, that’s where the money is. Think of AI like electricity. When electricity was first discovered, it was revolutionary. But electricity alone sitting in a power plant doesn’t make anyone money. It’s only when you connect it to the right appliances that becomes valuable. You could have all the electricity in the world, but without a refrigerator to keep food fresh, without lights to uh illuminate houses, without machines to run factories, that electricity would all be worthless. The same is true for AI. It is an incredibly powerful force. But like electricity, it needs to be plugged into the right appliance, which means the right model to generate income. Some people are trying to use AI like someone trying to make money by just producing more electricity. But the real winners are those who understand that AI is the power source, not the end product. The key is finding business models that act like these early electrical appliances. Models that take advantage of AI’s power to solve real problems and create value. The refrigerator didn’t compete with electricity. It utilized it. Just like the right business model doesn’t compete with AI, it leverages it. So when you’re looking for opportunities in this new AI landscape, don’t ask, “How can I make money with AI?” Instead ask what business model can I connect AI to that will transform that power into actual value and revenue because the money in of itself okay sorry I should say because the money isn’t in the AI itself it’s in the model that you connect it to all right AI powerful digital products powerful you put them two together it is it is a home run now how do we define what is the right model well there’s really two criterias that we need to pay attention to here the first one is quite self-explanatory it needs to be a model that actually benefits from AI instead of getting replaced by it. You see, when electricity was first introduced, there were two types of business businesses related to lighting. Type one, candle makers who provided lights for homes and businesses and type two, electrical appliance manufacturers who built lamps and other devices, they used electricity. The candle makers were directly replaced by electrical lighting. No matter how good their candles were, their entire business models became obsolete. But the appliance manufacturers, their businesses thrived because of electricity. The more homes that got electrified, the more their products were needed. When ch when choosing your business model in the ai era, you want to be appliance manufacturers, not the candle makers. You want a model where a AI makes you more valuable, not less. For example, if you’re doing basic content writing, AI might replace you. But if you’re you if you’re someone who uses AI to analyze market trends and create strategic content frameworks, you become more valuable because of AI. The tool amplifies your capabilities rather than eliminating your role. The right model is one that grows stronger with AI, not weaker. Well, how do you check that? Simple. Just ask yourself, does the advancement of AI make my business more powerful, more efficient, and more profitable? Or are you constantly looking over your shoulder wondering if the next AI update will make you obsolete? Criteria two, it needs to be replicable. Look, it doesn’t matter if someone with years of experience in this industry can make a model work. It’s like, yeah, no [ __ ] Sherlock. That does not mean that it’s a good model. A good model is one that even beginners can replicate. Think of a business model like a recipe. There are two types of recipes in the world. Type one is the chef’s special that requires years of culinary training, rare ingredients, perfect timing, and artistic flare. Only a handful of master chefs can recreate it successfully. Type two is a McDonald’s uh Big Mac recipe. Okay, it’s so precisely documented and systematized that virtually anyone, regardless of cooking experience, can follow it and produce the exact same results every single time. When it comes to leveraging AI for business, you don’t want the chef special. You want the McDonald’s recipe. Why? Because a truly proven model isn’t about what’s possible for the top 1% of talented individuals. It’s about what’s replicable for the masses. McDonald’s didn’t become a global empire because they had the world’s best chefs. They succeeded because they created a system so simple and foolproof that any teenager could follow it and deliver consistent results. The same principle applies to AI powered business models. If only tech geniuses or business veterans can make it work. It’s not a real model. It’s an exception. A genuinely proven model is one that can be broken down into steps so clear and straightforward that even someone with no special skills or background can implement it successfully. This is the difference between a model that creates a few success stories and one that creates a movement. You want the model that turns AI into a plug-and-play system where anyone who follows the steps gets predictable results just like anyone who follows the Big Mac recipe gets a Big Mac. And that is why I personally consider digital products to be the perfect model to pair with AI. It is a simple three-step process anyone can follow. Develop, distribute, and deliver. It doesn’t get easier than that. And because it’s so simple, AI can do all the steps for you. So even if you don’t believe in your own capacity to do it, all you need to do is trust the software. The second opportunity you need is the second key you need, I should say, is opportunity. Because most people understand what uh true opportunity means. Opportunity is not only knowing about something big that’s about to happen. Opportunity means having the resources you need to take advantage of that situation or event. So my question to you now is this. You know about this huge opportunity that we’re currently living through digital products 2.0, the fifth wave of digital products. Okay? You know about it and you understand how AI is making this wave 10 times bigger than all the ones that came before it. Now do you have all the resources you need to take advantage of this opportunity? And it’s funny whenever I ask that I per purposely use the word resources. Now when I say that when I ask you if you have the resources you need to take advantage of this. What’s the one thing that comes to your mind? Drop it in the chat. What is the bottleneck in terms of resources you think about when I ask you this question? Money. Money. Money. Everyone says money. And I find that so hilarious because the fact is 90% of the time the resources you’re lacking is not money. It is the right tools. That is actually what you need. Just think back to what we were talking about earlier with the internet revolution. We were talking about the ones who won with this revolution. Now let’s think about the ones who missed this opportunity. Who were they? Think of the biggest companies back then. Kodak. Do they have uh money? Yeah, they had lots of it. They did $16 billion in sales by 1996. Did they manage to take advantage of this opportunity? No. They got wiped out of business. Why? They lacked the right tools to monetize digital photography. So the ones that did have those tools, even though they had considerably less money, they took their place. Another example, Blockbusters. Did they have money? Yeah, they had insane amounts, over 6,000 stores in the 2000. Did they manage to take advantage of this opportunity? No. They lost to Netflix, even though barely anyone knows who Netflix was back then. So, as you can see, even in cases of companies that had all the money in the world, that didn’t do anything for them. Meaning, the problem is not lack of money. In both of these examples, the problem was a lack of the right tools. Blockbusters lacked the tools to rent movies through the internet. Kodak lacked the tools to manufacture digital products and stuck with an old with old film cameras. Instead, even if you think of the most basic example, if you take a dentist who went through all the best universities in the world, got post-graduate masters, you know, he has all of the qualifications, but he doesn’t have a dentist chair. Okay, you have a situation where you have a dentist who has went to all of these top universities, okay, in small cities that no one’s even heard of, but without a dentist chair, he’s not going to do anything. So, let’s take that example and then let’s take an example of a dentist who is even operating in a small city. Okay, he’s operating in a small city, but he actually has a dentist share. So, like he doesn’t have all the other crazy big advantages, but he has the tools. Okay, he has the tools. Who’s going to win? Who’s going to make more money? Of course, it’s the one who has his chair because all of this other crap is is irrelevant. Who, you know, what family you come from, what this, what that, but like all of this stuff gets wiped out and eradicated if you have the right tools. Okay? Tools are the equalizer. You see, the fact is it doesn’t matter what you do or the size of the opportunity that you have in front of you. You are going to need the right tools to succeed. Even if you have a lemonade stand, by the way, you still need to have tools. You need to have a lemon squeezer. Everyone understands that if you want to succeed in life, you need the right tools. And most of the time, the best opportunities out there don’t require you to to have money to take advantage of them. But all of them require you to have the right tools. So the question you need to ask yourself is this, what tools am I missing to take advantage of the opportunity that’s in front of me right now? Now, whatever model you decide to pick moving forward, there is something crucial that you should know. Even if you consider yourself too old to try something new, know that when you choose the right model, you are closer to success by starting from scratch in a completely new field than you are by stubbornly following the wrong path. And if you’re younger, even better. Know that with the right model, you have the potential of achieving in just a few years what most people don’t achieve in their entire lifetimes. As long as you have the third key, which is access. This is so overlooked yet so damn important, okay? Because you can have the right model, even the right opportunity, but if you don’t have access, you’re still screwed. Now, access isn’t just about knowing someone. It’s about having the ability to reach, use, or even benefit from something that most people can’t. And there are three types of access that allow you to do it. Access to information, access to resources, and access to people. Let me break them down. Access to information. Question. Why do you think people get rich? Okay. Why do you think the rich get richer? It’s not just because they have money. It’s because they have something even more valuable. They have information, okay? They know when a neighborhood is about to boom before the property prices skyrocketed skyrocket. They know which stocks are about to explode before the news hits the public. They know which business trends are emerging before they become mainstream. And this information is is often dealt behind closed doors, okay? In the right rooms, the right country clubs, the right dinner tables. And you may think we live in a world where this information is available, okay? This information is more available than ever before, which is great. But this also causes problem problems because sometimes it’s hard to tell the difference between genuine information, misinformation, and as well disinformation. Okay? Sometimes it’s hard to distinguish. Did you know that for every one degree an aircraft is off course, it ends up one mile off track per 60 mi flown? Meaning if you miss your heading by just three degrees on a New York to Los Angeles flight, you don’t land in LA, you land in Tijuana, Mexico. And that is what misinformation does. The more you act on it, the further you get from your goals. And sadly, it happens all the time. People on social media telling you what to do who have never done it themselves. Some are even weighing in with their own opinions on the content that we’ve shared over the last 3 days. Now, their intentions are good. They are genuinely trying to help you, but their information is just incorrect. Like people talking about what AI softwares is and what it does without even having used it or the same people who made little to no money with digital products and have few or no people who they’ve ever actually helped do the same. Be wary of listening about money advice from people who are broke. Okay? Even if they seem nice and they seem sincere. Now, you know what’s even worse than misinformation? Disinformation. This is where people intentionally mislead you. because either they don’t like me or more likely to be honest, a lot of these people, they’re actually fans behind the scenes. It’s just the game’s a game. It’s for their own personal benefit. You know, they post things on socials with my name and images in the titles and thumbnails. They put everything we do here on this challenge under a microscope and they intentionally misrepresent everything they can. And for what? Clicks, views, ad revenue. They have no name, so they trade on mine. And I hate to even bring this up, but I’m addressing this specifically because I see people being misled. Just so you know, you know, whenever there’s an angel on your shoulder telling you what to do, there’s a devil on the other side that will appear as as if they’re trying to talk you out of it and you know appear that they’re working in your best interest. So, let me ask you, when your entire future trajectory can be thrown off course by a single degree of misinformation, doesn’t it make sense to seriously consider the source? And wouldn’t you agree that there are others out there who are trying to mislead you away from what we are doing here and try to get you to follow them in their own best interest? So, it’s real simple. We are building a house for you brick by brick to help you succeed, which is hard and it takes a lot of effort. And they are out there just trying to tear it all down, which is easy, but it doesn’t help you. They react with their hot takes and a few minutes with their misinformation or their disinformation while we spend months and years working hard to give you the right genuine information because access to that information gives you true power to finally change your life. Now let’s move on to the next level of access that you need and that’s access to the right people. Have you ever noticed that all successful individuals always seem to have access to the exact right people to take them there especially the most successful ones? Warren Buffett had access to Benjamin Graan the father of value investing. He is the one who gave him a framework that made him billions. Steve Jobs had access to Steve Wnjak. Basically, without Wnjak, Apple wouldn’t even exist. Jobs had the vision, but he needed access to someone who could build the actual product. Mark Zuckerberg had access to Shawn Parker, who connected him to the right investors and helped him avoid rookie mistakes that would have killed Facebook in its early days. Jeff Bezos had access to David Shaw, the hedge fund manager, who introduced him to the uh internet’s potential before most people had even heard of it. Elon Musk had access to Peter Teal and the PayPal mafia, which is what helped fund his companies that no traditional investors were willing to invest in. After all, the truth is simple. The individuals who have access to the best opportunities, the best knowledge, and the right people are way more likely to succeed than those who don’t. And trying to play against them is a losing game because the odds are stacked against you. And this is why people who are connected or come from wealthy families are so much more more likely to succeed in those same industries as their family. Right? It’s listen, it’s just the reality of it, okay? If you’re just a regular person with no access to the right people and you want to open, let’s say, a retail a retail store, for example, you’re going to have to find a vacant storefront on your own in a random part of town, you have to negotiate your own lease, handle your own marketing, and hope that foot traffic eventually discovers you. Now, if your uncle happens to own the most successful shopping mall in the country, and he not only gives you prime storefront space right by the main entrance, but he also puts your store name on the mall directory with a special star next to it, and he has mall staff directing shoppers specifically to your location. Let’s be real here. Who has more chance of achieving success? Obviously, it’s number two. Now, this isn’t just a slight advantage. It’s like having a completely different rule book than everyone else in the game. And that’s why I say that some people get to play life by their own rules. And that is what happens when you have access to the right people. The reality is life is not fair. The right model with limited access, you’ll make some progress, but you’re going to hit ceilings quickly. The right opportunities with limited access, you’ll see a pass you buy while others who capitalize on it. Okay? But with the right access, even an average model becomes profitable. Okay? This is what you truly need to understand. Even a small opportunity becomes life-changing. Because access doesn’t just open doors. It builds entire highways to destinations that others simply can’t reach. The bottom line is this. Success is directly related to the level of access that you have. More access equals more success. And you can do two things about it. Okay? You can complain that life is not fair and the game is rigged. Or you can accept that’s how things work in real life and jump to the winning side of the game. After all, do you want to be successful or do you want to keep complaining for the rest of your life? Access is the secret key to success in this new economy. So ask yourself, what information do you need access to? What resources do you need access to? What people do you need access to? The ones who possess these keys are the ones who will build fortunes while others are are still trying to figure out what the hell AI even is. The model matters, the opportunity matters, but without access, you’re still on the outside looking in. With it, there are no limits to what it is that you can achieve. Now, the question becomes, how do you get access? The truth is, there’s only one answer. You need to pay for access either with time or money. And paying with time almost every single instance turns out to be more expensive. Paying for access with money always costs less than paying with time because time is the one resource you can never get back. Money can can be replaced. Time cannot. It would take you years if not decades for you to organically build a network that allows you to get access to very high level individuals. On the other hand, you can literally just pay your way to instant access. And most of the time, paying for that access is way cheaper than most people realize. It goes back to our point of knowing how to use your resources. Money is a resource and smart people know how to use it to their advantage. So today, I want to give you the same level of access that I and very few other people have, even if you are starting from scratch. And with this, you’re going to have the right model to take advantage of the best opportunity because you have access to the right people, tools, and resources. Now, I want to give you the privilege to be one of the first to join the fifth wave by combining AI with digital products. If you ever wanted to be early for something big, this might be your opportunity because I’m about to present potentially the greatest risk-free offer in history. You now have two choices and one decision to make. You have enough information to do this on your own. Not all the information, so you will still have to figure out a bunch of things on your own, but you have enough to walk the path yourself. Your second option is instead of walking the path, you can take a jet. And right now, I am extending to you the opportunity to jump into my private jet. So that way you can get to your dream destination faster, safer, and with more impact. Because the truth is, getting there by jet is the most predictable way to go from where you are right now to where you want to be. And it’s with great pleasure that I open the doors to my uh sorry I should say that it’s a with great pleasure that I open the doors to the special opportunity to cash in on digital products 2.0. So if you are ready to join me on this jet and fly to your destination to your turning point. You have one last chance to join me inside of monetize you will get access to the right model that is digital product formula. Imagine if you could have me walking you through the entire creation of digital products from zero in practice and showing you all the small details that you need to pay attention to in each one of these three steps. Develop, distribute, and deliver. This is exactly what this program shows you how to do. It breaks the process down into three pillars. Pillar one is develop. Here you’re going to discover how to use AI to identify profitable product opportunities that aren’t saturated with competition and get your entire product built for you in a matter of clicks. This way, you won’t need any previous expertise to win big with your first digital product. Pillar two is distribute. Here, you’re going to discover how to position your product in the exact places where people are already looking to buy digital products just like yours. So that way you can get your digital product in front of tens of thousands of qualified buyers without having to become sort of social media influencer or burn through your savings on ad spend. Pillar three is deliver. Here you discover how to set up your delivery systems so that way your digital product basically runs itself. And this is what allows you to actually enjoy the income from your digital product instead of becoming a slave to it. And that is when you can truly create a product once and sell it 10,000 times. Wouldn’t it be great to have all the best technology working for you on your behalf without you even knowing how it works? Congratulations. You now have that. This way. All you need to do is follow along and click the same buttons I’m clicking on your end. Are you capable of following my instructions along and just clicking the buttons I show you in the classes? Are you can you do that? Well, then great. If you are capable of achieving that, then you are capable of achieving success with this because at that point success stops becoming about figuring out and simply becomes a matter of implementation. And that is exactly where you’re going to get inside of digital product formula just by following these simple instructions. We already have people inside monetize just in the space of a couple days making money from this process. Okay, just in a few days. So imagine what could be done in a few months. And now I want to give you key two which is the opportunity. However, this key is not only about the opportunity itself because what good is recognizing the massive potential of digital products 2.0 if you don’t have the resources to actually capitalize on it. I mean at this point you already understand that digital products 2.0 are the biggest most wide openen AI opportunity that no one is talking about yet. But does it really matter knowing that digital products are the thing to do if you can’t create a digital product yourself? Does it really matter knowing that you need distribution if you can’t get distribution yourself? And even if you have a digital product developed and distribution secured, is it really going to do anything? Uh is it really going to do anything for you if you can’t deliver your product? Can you see how having knowledge without implementation is like seeing a gold mine but having no equipment to actually excavate? You know, no equipment to actually extract that gold. The truth is the real difference between those who will profit from the fifth wave and those who will miss out entirely is simply a matter of who has access to the complete system rather than just pieces of the puzzle. Now, to your benefit, with this new software I’ve been developing, we’ve just made creating an online income realistic for anyone. Because with this, we’re not just going to give you the right model, but also all the resources you need to take full advantage of this opportunity. With it, all of the traditional barriers people used to have to deal with are now gone. And with AI, it takes just a fraction of the time and effort to make this work because what used to be the hardest part of this process is now the easiest. Developing your product, getting distribution, and automating your delivery. So, I can confidently say that creating your first digital product has never been easier inside of monetize because you don’t even need to trust yourself to take advantage of this opportunity. You just need to trust the software. The software does it all for you. And here is how we’ll do it for you. Historically, the barrier to entry in this industry was on the very first step, actually developing the product itself. So, what if you could actually outsource the most difficult part of this business to AI and just let it do the work for you. So, that way, what used to be the hardest part now becomes the easiest. Well, that is what synthesis AI does for you. Do you remember earlier when I talked about the huge difference between generic AI and specialized AI and how comparing generic AI to specialized AI is trying to tell people at the McLaren dealership that their cars are just like Fiat? Oh. Uh, I got you. Well, uh, yours is a car, too. Well, yeah, no [ __ ] Sherlock, but it’s not specialized. Now, here is why this is super important. Okay, people don’t understand. This is why this is so important. Later on, I’m going to be giving you premium placement in the W marketplace right here. Do you know, okay, do you know that when you go to a fancy hotel, for example, you know, you go to these fancy hotels in Monaco or Dubai, they line up all of the cars in front. Do they park Fiats there? Okay. Do they park Toyotas in the front? No. They only allow the best supercars to park in the premium spots. Okay. So, do you really think I’m going to allow some Toyota to park at the most premium placement of a company that I’m a co-owner in? Hell no. And that’s exactly why we developed Synthesize to guarantee that your digital products are like McLaren’s parked front and center in the most premium location, not Toyotas or Fiats that will struggle to stand out amongst the competition. At this point, you’re already familiar with what Synthesize can do. It develops the entire product for you. The core content, all the necessary tools, even the scripts for your product videos. This AI is trained on all the data of over a billion dollars in digital product sales through W. And most importantly, synthes synthesis AI is specifically designed to help you create products that don’t require you to be an expert. And to prove that synthesis AI actually works, I created an entire program with it myself. Okay? So, I got synthesized to create an entire program. It’s called Millionaire Mindset. I made it a point to not change a single thing on the script just to be able to say this. And by the way, I also purposely made a huge mistake in the framing of this product just to prove a point. I sold a mindset course which is a terrible framing position not even in the second layer but in the first layer as we covered in episode two. And you already understand why positioning your products in the first layer is a huge no-go. And still I made over $370,000 from it in the last 30 days. Over 13,000 people joined it at this point. Let me make that clear. That is 90 minutes of work to make more than most people make in a year. So you, anyone who bought millionaire mindset, you are a literal proof of concept that synthesize works. What other tool in this market has created a product from zero and sold over $370,000 worth of units in less than 30 days? Simply none. Do you see now why people are willing to pay $2,999 a year to access this tool alone? And by the way, that program we created was with Synthesis AI, that was the alpha version, okay? And that was released back in January. It was literally the first program it ever created. Was it the best program? No. I’ll be honest, it was okay. Today though, you couldn’t tell apart a program created by Synthesize or a PhD in that area. The level of programs it is creating right now, it doesn’t even come close. And you are getting unlimited access to it at no extra cost to you as a part of your montage membership. How much simpler would this process be if you had access to the same tool that’s been validated with over 13,000 sales from a single digital product in the last 30 days? And that is what it means to have access to the right resources. That is how you position yourself with the right model to seize these opportunities. Bonus four is Ghostriter OS. Now, I want you to imagine that you’ve created the most delicious ice cream in the world, but you’ve set up your ice cream shop in the middle of the Sahara Desert. No matter how perfect your ice cream is, you will never sell a single scoop. Meanwhile, a vendor selling average ice cream from a cart in a busy amusement park on a hot summer’s day. Well, they just can’t keep up with demand. This is exactly what like this is exactly what it’s like having a great digital product but no distribution. The quality of your product matters and it matters a lot, but it only matters when people see your product and without distribution, no one sees it. And that is the exact problem that Ghostriter solves. If you don’t remember, originally I wasn’t even going to reveal this publicly, okay? I wanted to keep this secret because the only way to truly see the real power of this tool is to use it in practice. There is no amount of words I can say here that will do justice to the output of the bonus that I’m about to reveal. So, let’s say you wanted to get into search distribution. You don’t know what topics, ideas, or angles to create for your search optimized YouTube videos. Okay? Ghostriter creates the video ideas for you. So, let’s go ahead and take a look at inside Ghost Rider, you can have dozens of agents. Those are basically done for you AI employees that will get all the work delivered to you with a single click of a button. So let’s say you wanted to write a product page. Let’s say you don’t know how to do it. Just select a landing page agent. Then click generate and it’s done. The entire page text is written for you. Or if you need a script for video on your product page. Let’s say you don’t know how to script it. You don’t need to. Just select the perpetual conversion video agent. Click generate and you have a video with potential of generating hundreds of thousands of dollars worth for your digital product. A video that will convert strangers into buyers on autopilot 247 based on the same scripts that I’ve used and tested exhaustively on my own products to generate over hund00 million in digital product sales. All of that with a single click of a button. Then let’s say you now want to use that same video concept to create dozens of short form for socials. Let’s say you don’t know how to turn that one concept into 10, 20, 30, 40, 50 different short form videos. Ghost Rider will create these new concepts for you and write the scripts for each one of them. All you need to do here is go to the content tab, generate the video idea with a viral hooks agent. Then you click generate and it will come up with dozens of different concepts for your video. And if you want to get those ideas written for you, you just go back to the content se uh se section and select the short content script. You paste your video concept there and you click generate and then it’ll write the entire script of that video for you. a script with real chances of not only attracting a lot of views but also sales for your product. There are over 33 unique agents that you can choose from. That is 33 done for you AI employees. So that way all you have to do is select what you want done and click a single button to get the whole thing done for you. And that will be your entire distribution setup with a simple few clicks of a button in minutes. Not hours, not days. Listen, if you were to pay for a team to write all these scripts for yourself, that would probably cost you six figures. Even a month, that will cost you because we have 33 AI employees right here, okay? Working for you 24/7. Okay? The amount of money that will cost you is inconceivable. And this is why we sell this enterprise plan for $2,999 a year for a license. Okay? This is more expensive than anything else on the market because it’s also better. It is a specialized tool for a specialized outcome. Okay? Now, listen. If you want to go use another tool and have a Toyota experience, go for it. Okay? We’re giving you the McLaren experience. Okay? If you want to go and try and shave your face, okay, and you want to use a kitchen knife to try to shave your face because well, kitchen knives, they also they cut, okay? Or you want to go use a scissor, you or you want to go use a chainsaw, a chainsaw is used for cutting. Go be my guest. But we’re giving you the specialized tool for a specialized outcome. And by the way, considering that this replaces entire content departments, this is cheap for you. Though, when you join monetize, you’re going to get full access to Ghost Rider OS 100% free. Do you see how by simply pairing Synthesis, Ghost Rider OS, and [ __ ] you can now go from having to uh uh having to develop a digital product all by yourself, having to figure out how to get distribution for this product, having to deliver each product manually to now having a proven product fully created for you by Synthesize, having the full distribution strategy mapped out and executed by Ghostriter, and having your product delivered 24/7 on autopilot with WP. Do you understand how that is a difference between being aware of a huge opportunity and now having access to the resources you need to actually act and take full advantage of this opportunity? You have just discovered a rich oil reserve. And I’m going to give you the oil rig and the team to extract and sell that oil. At this point, there’s only one thing you are missing. Access. The truth is the best opportunities will only be accessible behind closed doors. That’s how it’s always been and that’s how it will always be. So, wouldn’t you love for someone who’s already made it in life and has insane levels of access to literally just take you under their wing, invite you to their jet, and take you to places you could only normally watch from afar? Who wouldn’t love that, right? Well, that’s exactly what I’m proposing here. First, with Monetize Mania, I’m handing you a golden ticket to Monetize Mania. This is me giving you access to a once in a-lifetime opportunity to have a real chance of winning something huge, $250,000 in prizes, to be more precise. All you have to do is commit. commit to this new digital product 2.0 opportunity, not for two years, not for one year, but for 90 days. Can you commit to something for just 90 days?

Because if you can, this might be the push you need to finally go all in on your dreams of starting your own business and breaking free from the traditional system. 90 days from now, you could be an ungovernable individual and you could get compensated very well for achieving that. Here’s how it’s going to work. The person who creates their digital park with Synthesiz and earns the most money from it in the next 90 days will get these keys right here. These are the keys to a brand new McLaren. And 90 days from now, I will personally hand someone these keys in person. And not only that, I’m going to give five Rolex watches to the next top five earners and 10 Ramoa so suitcases for the next top 10 earners. and all. And by the way, you’re going to need these suitcases because the top 30 earners will all get to fly out to our WAP New York offices for a one-day Inerson mastermind with myself and the [ __ ] team. Where else do you get access to these levels of prizes in a competition that’s actually realistic for you to win where everyone is starting from the exact same place, zero. By the way, this challenge starts on Monday. So, no need to worry about the people who join a few days before you. Everyone is actually going to start from zero on Monday onwards. Bonus three is premium [ __ ] distribution. Now, part of having access to highle individuals is that you get to enjoy perks that literally no one else has access to. That is why I’ve made this multi multi multi multi-million dollar investment into [ __ ] which comes with benefits that no one else in the industry can get. And you as someone who gets to come with me on this jets on this jet, you get to take advantage of my deal to make you lots of money because I’ve gotten this arrangement for every single member inside of Monetize to get premium placement inside of WP. We’re going to have an entire category page just for us in the marketplace that moves the most volume of digital products in the world. Meaning just by being a part of monetize, you already have an unfair advantage over everyone else in the industry. That is the equivalent of having a physical product business, okay? And getting free shelf space in the front row of all Walmart stores around the US. How valuable is that? It’s difficult to even put a price tag on that because you’re essentially getting exposed to hundreds of thousands of buyers who spend millions of dollars a month on products just like yours. Remember the example I gave you earlier of the uncle who owns the most popular mall in your country and gives you premium location for free. That is the equivalent of or sorry, this is the equivalent of that in the digital world. I’m taking you under my wing and giving you access to a location that most people will pay tens of thousands of dollars for. So, are you going to keep struggling from the lack of access or will you use it to your advantage so that way you can have an unfair edge over everyone else and enjoy the benefits that come with having access to the right people? Now, talking about what access can give you, it’s time to address that huge announcement that I mentioned earlier today, which as I said is only going to be available until the end of this session. So, trust me, you don’t want to leave until you’ve made your mind up on this one. You see, I was talking to Jason after a session yesterday when I realized something that was hidden right in front of me this entire time. I don’t know if you know this, but Jason didn’t make most of his money by selling his own digital product. No, it’s actually been 8 years since the last time he sold his own digital product.

And by the way, in terms of actual earnings, Money in the Bank, he’s in the top 0001% of this industry. And by the way, I don’t think most of you guys realize this, but Jason holds the record, the world record for the highest grossing digital product launch in history. He made $57 million in a single product uh digital product launch. $57 million. Now, how’s that even possible if he doesn’t sell his own products? Well, turns out there’s an alternative model that you can use to make lots of money in this industry, and that is by partnering with someone who already owns a distribution channel. Imagine you own a restaurant and you could choose one single competitive advantage over anything else. I want you to drop in the chat, what would that advantage be? If you could choose any competitive advantage, okay, what would it be? Because I know what it would be for me. My answer, the best competitive advantage you could possibly choose is a hungry crowd. Because when you have a hungry crowd, it doesn’t matter how good your food is, how high your prices are, or how big the line is to get in. When you have a hungry crowd, they will sit and they will they will clamor. Okay? They will sit in line. They will beg and they will do anything they can to buy your food. And the fact is, there are tens of thousands of businesses out there that have a hungry crowd and they’re simply not offering food to them. And there’s no easier win than that. And when I realize that, and maybe you’re watching this, you know, you want to get into digital products 2.0, but you don’t necessarily want to have to worry about distribution. Well, then maybe, just maybe, you would prefer to partner with someone out there who already has part of that equation sorted. You know, they already have a hungry crowd. So that way, all you help them do is build their digital product. And that’s how Jason made most of his money in this industry. And that’s exactly what I used to do back in my agency days. You see, back in my agency days, I used to take a return on Aspen, basically like a percentage of what I made them, okay? And I would go to existing uh uh uh digital product businesses. I would help them with their digital products, you know, help put it together. And by the way, that used to take me hours and hours and hours and months and months and months. And now all of a sudden, you know, you can actually get that done like a snap of a finger. And then I would launch that project and I would launch that product for them and take a percentage of their profits. So these days creating a digital product for them is easy because you already have the recipe for how to do that. You have the software synthesized. So that way you don’t even need to do it yourself. So the only missing piece here, okay, would be learning how to actually partner with these people with hungry crowds and how to actually find these people and get them on board. And that is precisely what I used to teach inside of my highest selling digital product ever. The very product that created the most success stories in this entire online industry, Agency Accelerator. We’ve had tens of thousands of people paying $995 to join this program. It is literally dozens and dozens of pages of transactions. It literally teaches you how to identify these people with hungry crowds and partner up with them for a profit share on their sales. So, I brought this up to my team. I told them that, hey, for the people who don’t want to sell things on their own and maybe they don’t want to have to worry about distribution, we could potentially sell them a package of agency accelerator plus monetize. But there was a problem because you can’t really buy this product anymore. Okay? It’s been discontinued for 6 months. We haven’t sold it for 6 months. Okay? We completely closed up shop, done, never available again. So even if you wanted to pay me the, you know,95 which thousands and thousands thousands, tens of thousands of people paid for it, you couldn’t get this because all my delivery systems for this product have been taken down. And by the way, this was pre-WP. So it was a super complicated platform and getting all that stuff back up and live, okay, just wouldn’t be worth it. But I still want you to have a chance to have access to this. So here’s what I decided to do with the team. I’m going to take all the content from Agency Accelerator, dozens and dozens and dozens of terabytes of footage because, by the way, that program was all recorded on cinema RED cameras, okay? Hundreds of thousands of cinematography equipment in the most beautiful locations in the world. So, it is super super uh heavy files, okay? It’s large files. And what I’m going to do is I’m going to upload all that footage inside of the monetized W for you. Now, you might be wondering, how much is that going to cost you additionally? Okay. Now, if you want to get this with monetiz right now as a special extra, okay, as a bonus, I’m not going to charge you $995 for it. For me, I I feel like that’s not right. In fact, I’m not even going to charge you $500 for it. When you join monetize during today’s live session, you’re going to get agency accelerator completely free. Now, as long as you join before I click end on this streaming software before we end today’s live, as long as you join before the end of today’s live session, you’re going to get access to it. If you’ve already enrolled or if you enroll before the end of our call today, then you get this live session only bonus. This is why I tell you guys show up live because you guys get benefits and bonuses that no one else gets. Now, if you’ve already enrolled yesterday or the days before, don’t worry because this is my free gift to you, okay? Because as you know, anytime you work with me or my companies, we are going to underpromise and overd deliver. So, we already had a bunch of people buy without this bonus. So, you bought without this bonus, and now I’ve given you an extra $1,000 worth, like not fake, oh blah blah, it’s worth this much. You’ve won this extra bonus now on top, my gift to you. So, with this knowledge, we’ve had kids in high school successfully starting their businesses and scaling to scaling them to over $10,000 a month, just like a 17-year-old Ellen who started making over $70,000 a month in profit. We’ve had people do it in North America, in Europe, but also in countries like India, Nepal, Algeria, South Africa, and everywhere else you can imagine. With this knowledge, we even had countless people who could barely speak English succeeding with access to the exact same knowledge. Do you see how realistic it is for you to actually succeed with this? See, my job here is to always overd deliver. That is the type of perk you get when you act get access to the right people. So, if you’ve already signed up, get used to this because I’m going to keep giving you more and more stuff that you didn’t even know that you were getting. And by the way, speaking of the people who sign up today and get these bonuses, there’s probably some other secret stuff I have up my sleeve. You know, there’s probably some other stuff I haven’t been telling you I have up my sleeve that maybe maybe you’ll also get access to for free as a monetized member. So when you join monetize today, you’re going to get digital product formula, which shows you step-bystep the best approach to unlock your profits with digital products 2.0. You’re going to get synthesis AI, which is our McLaren style AI software that creates digital products for you with just a few clicks of a button. You’re going to get ghostriter OS, the AI software that can turn one income source and one distribution source into two, three, four, five sources done for you quick and easy. plus access to monetize mania where you’re going to participate for $250,000 in prizes including an actual McLaren. You’re going to get premium distribution on [ __ ] That is your online beachfront property where you’re going to have your products in front of millions of predisposed buyers who are already purchasing products just like yours. And our live session only bonus agency accelerator. So that way you can find and partner with individuals who already have a hungry crowd wanting to buy from them to unlock large income wins fast. And the total value here is well over $10,000. Okay? And by the way, this is would be an incredible deal if all you had to do was invest $10,000 to be a part of this. At $5,000, it would be an even better deal. $3,000 would be totally insane in terms of the incredible deals that you’re going to be getting here. By the way, I’m trying to give this to you at the best economical price possible because just in prizes alone, I’m giving away a quarter million, which is why this is a incredible, mindblowing deal at $14.95. And yes, we do have financing options available at the checkout. So, here’s what happens next. In just a moment, I’m going to go ahead and drop the link for you to join in the comments. Now, when I drop the link, you have a decision to make. You can either take everything we’ve talked about today, file it away in the that was interesting information or you can go back to doing what you’ve always done. Okay? So, you can do that or you can take action right now and taking the first step to becoming an ungovernable individual and achieving your turning point in the next 90 days. The choice is yours. But remember, as soon as I end today’s session, this exact offer with all of these bonuses will never be available again. Okay? The McLaren competition starts soon. Agency accelerator is a live sessionon bonus and the premium placement opportunities on [ __ ] are going to fill up fast. So if you’re ready to finally be early for something big and take advantage of digital products 2.0 without requiring you to be some sort of guru or tech genius then click the link that I’m dropping in the live chat in 3 2 1 now. But remember as soon as I end today’s session this exact offer with all these bonuses will never be available again.

So, here’s what’s going to happen next. You’re going to get redirected to our product page with all the details about this offer. Then, when you click the button get access now on that page, you’ll get a popup to fill up your contact information. From there, you’re going to get redirected to [ __ ] which is where you’re going to finalize your checkout and select your payment option. Once that’s done, you’re going to get automatically redirected to monetize [ __ ] where you’re going to get instant access to the digital product format and you’re also going to be able to log into Synthesis AI as well as Ghostriter OS. Agency accelerator is currently being uploaded to monetize [ __ ] as we speak and should be available by Monday at the latest. As I said, it’s literally dozens and dozens of terabytes of footage and we literally just had that idea last night to do this. So, it’s still uploading in there and I’ll let you know once it is done. Inside the swap, you’re also going to be able to see the countdown to the start of our Monetize Mania competition, which kicks off on Monday. What you need to understand here is that monetize is an entire package with lots of different gears that spin together. If you take one of these gears out, everything else stops working. It’s not just the AI tools or the information or the premium distribution. It’s everything put together. Okay? You can have the best tools, but if you don’t have the right information showing you how to use it properly, it won’t do anything for you. Just like with the right information, without those tools, you won’t be able to act on the insights. I’m giving you the engine, the transmission, the wheels. If you take one out, your car won’t go very far. Okay? You wouldn’t try to put a Fiat engine in a McLaren because it simply wouldn’t run. And that is the beauty of a McLaren. It’s perfectly crafted so that every single component works together to achieve insane levels of performance and success. And that is truly what monetize is. It’s not just an AI or a course. It is your chance to take advantage of the best opportunity of 2025. Digital products 2.0 with my direct guidance and all the tools you need to not only act on this opportunity, but have the best possible chances over everyone else to succeed. And after all, if you get into a race and you’re driving a McLaren, uh, and you have way more chances of winning than someone else who is just driving a Fiat, most importantly, we’re going to do this over a 90-day sprint, not one year, not two years, okay? We are going to do this over 90 days together. And by the way, if you do well, you have a chance of winning a real McLaren 90 days from now. And by the way, the reason why I told you this is potentially the greatest risk-free offer in history is because we have an insane guarantee for Metives. This is a better than money back guarantee. It is a work with you until you win guarantee. It’s simple. You either make at least $15,000 with your digital product or we keep working with you until you do. Period. And what that means is we will never charge you another dollar. We’re going to keep coaching you. We’re going to keep giving you updates to new programs. We’re going to keep supporting you until you hit that $15,000 mark. Now, I know some of you guys might be thinking, well, how do you actually verify those numbers? And that is a very fair question because most programs in fact no programs out there can offer this sort of guarantee because they have no real way to verify if you ever hit those numbers and that is what are sorry that’s what truly makes our guarantee different because we can see everything through WP every sale every customer every dollar it is all tracked on our back end which means we’re not working on some sort of honor system where you have to trust us about the results or we have to trust you we can literally verify every number in real time and that is why we offer such a strong guarantee because we know this works and we know, okay, we can prove that it’s working for you. So really, you only have two choices. Either you succeed and make at least $15,000 or we keep coaching you and we keep working with you until you do. So there really is no way to lose. And in addition to all that, your investment is also protected by a a 7-day full refund policy, meaning if for any reason you don’t like what you get inside monetize, you have 7 days to get 100% of your money back. All you need to do is email supporteducate.com and ask for it and it will get processed within uh 24 hours, no questions asked. With this, I am literally taking all the risk out of the deal. Okay? All the risk is on my side. I couldn’t possibly be taking more risk on my side. You don’t have any risk on your end today. The fact is 1495 is not going to be a make or break situation. Okay? 149.95 is such a small tiny amount of money. Okay? It’s a tiny amount of money and it’s not going to do anything for you. Okay? It’s not going to uh be a make orb breakak situation. The truth is what you need is not money, but you need to learn how to create a money printer, a a machine that prints money for you consistently on demand because once you have that, all of your problems get eradicated. Okay? It’s as simple as that. And on Monetize, we work with you until you have that in place. There’s no fancy conditions, there’s no complicated rules, there’s no sneaky fine print. And by the way, if you have any issues at checkout, our team is going to reach out to you within five minutes through the contact information they actually use to fill out on the checkout page. So, make sure you keep an eye out on your WhatsApp or SMS for that. And if finances are tight for you, I get it. We have some of the best uh financing partners in the world. Okay? Why? To make this accessible to anyone who is serious about changing their situation. And because we process everything on [ __ ] which by the way also gives me data to stuff that other people don’t have data to, we’re able to offer financing plans that literally no one else can. We’re talking about breaking this down into manageable payments that anyone can afford. So, what you should have in mind is that finding a single winning uh uh product is really all you need to do. Get to decide on what you work, where you work from, when you work, or if you even want to work in the first place. no longer stress about money and reclaim ownership of your life and be the one dictating the shots again. Okay, that is the goal here. You’re only one digital product away from the life that you have always dreamed of. Now, before we get into our favorite part, which is our live Q&A, there’s one last thing I need to cover, and that is the workbook. Every single day, I will send a workbook in the WhatsApp group for the challenge with your homework. If you’re not there yet, you can register by joining with your email using the link in the description of this video. By the way, every single workbook has its own password that you actually need to be able to uh uh type in and you get access to that live. So today’s workbook is deliver. All caps deliver is the password. All caps deliver. That’s the password. Remember, the only ones that will actually see results from this challenge are the ones who take action, who act like ungovernable individuals before you actually become one. So your homework for today is simple. Ask yourself, what’s currently stopping you from taking advantage of this digital product 2.0 opportunity? I want you to note that down. Then I want you to come with a simple actionable plan that you’re going to implement by the end of this week to make sure to solve the thing that is stopping you right now. It sounds simple, but this exercise is immensely powerful. And as always, you can check all the details in the resource page. All you have to do is follow along the instructions in the workbook. Now, with that being said, it is time for our Q&A portion, our sort of more informal hangout chill session. So, you guys can go ahead and drop some uh questions in the chat below. We got my co-host uh Jason who’s uh just come into frame and yeah we will get uh into

So, we’re in for a good one because today I’m going to teach you the most powerful skill you can have in business, which is distribution. Now, who here remembers our three-step formula to make money with digital products? Let’s see. I actually want you guys to drop in the chat. Drop in the chat. What are the three steps that we’ve been covering in the first two episodes of the make money online challenge? Let’s see. This is a quiz. Does anyone remember? Go ahead and drop in the chat. What’s the three steps? What are the three things we discussed? Deliver the 3Ds. Yeah, 3Ds. But what are they? What are the 3Ds? Correct. There we go. Joy. Uh, develop, distribute, deliver. Yes. Develop, distribute, deliver. Develop, distribute. We got some [ __ ] superstars in here. I love this. Develop, distribute, deliver. All right, cool. GMO, develop, distribute, deliver. All right, you guys have been watching. You guys have been watching. You guys have been paying attention. I love to see it. So, you’re correct. Those are the three Ds. All right. The 3Ds are, and as you can say, as you can tell, you guys have been paying attention. Develop, distribute, and then deliver. And yesterday it was all about our first step, which is develop. And we learned a bunch of insane stuff. We learned how to develop our first digital product, even if you have no previous experience or knowledge or expertise, by taking advantage of proprietary AI. And we learned the difference between regular digital products and non-expert digital products and why the latter is so much easier to sell. We learned three proven formats of non-expert digital products that you can create that basically guarantee that your product will sell. And you discovered how to take the content AI creates for us and then turn that into a 90-minute screen recording broken down into 5 to 10 videos. And that is all our digital product is. And you even saw how to do all of this if you don’t want to show your face. Okay? You even saw how you can do this totally faceless. Now, if you missed any of that, don’t worry. You can go back and watch that session later. For now, just focus on what we’re going to cover today because even if you still don’t have a digital product or even if you missed the last session, this will still be insanely useful and will still make sense to you because today you’re going to learn the second step of our equation. How to distribute your product to start making sales passively in as little as 7 days. And I can say one thing. A lot of sales gurus are going to be very pissed off for me saying this, okay? But for the next hour, I want you to forget the word sales. I know that’s a big ask. Now, it might sound counterintuitive at first because, well, you know, how do we even make money without sales, but the truth is the beauty of Dig Products 2.0 is that you don’t need to sell. Okay? So, if you’re someone who’s deadly afraid, if it petrifies you when you hear the word sales, that is good news for you because we won’t be doing any of that here. What we’re going to do instead is so much more powerful. And on to that in a second. And if you attended our session yesterday, you already saw the special offer that we made. And tons of you took us up on that, which is crazy because we didn’t even reveal our two mystery bonuses yesterday. Yet, we had lots of questions that we knew what these bonuses were specifically. Okay. A lot of you guys want to know, so I think it would help. So, we’re going to actually going to reveal more about this later on in the presentation, but all in due time because my main focus here today is to help you understand the power of distribution. And if you have more questions, we’ll go ahead and address that at the end of the day because as usual, at the end of this live training, we’re going to have our more informal session with my very special co-host Jason Fladlin, who’s been in this industry for 20 years at this point and has lived through all five of the big digital waves. So today you’re going to go ahead and discover how to access an untapped source of buyers moving $2 to3 million a month in digital product sales. How to take advantage of the Amazon Flywheel effect so that whenever other people sell more, you sell more, too. As well as how we take one digital product and multiply into multiple streams of income. So let’s start off by establishing that [ __ ] is the best place for people to make money online with digital products. WAP is the biggest digital marketplace that maybe you’ve never even heard of. It is a silent marketplace out there that most people aren’t even aware of where users are earning over a billion dollars per year with digital products. Now, let me put that into perspective of you for you. If you took that $1 billion and you converted it to $100 bills, it would create a stack of cash over a kilometer tall higher than two Empire State buildings stacked on top of each other. Or think about it this way. If you earned $100,000 per year, it would take you 10,000 years to earn a billion dollars. That is longer than all of recorded human civilization. That is the scale of how much people are earning with digital products from just one platform. Okay? And the reason why it’s the best place for people to make money online with digital products is it because it’s by far the best platform where people selling digital products make the most money even just as beginners getting started. In fact, you can Google it. You can literally Google right now how much does the average user make on [ __ ] And it will give you the answer. The average user selling on [ __ ] makes $7,382 per month. And I actually checked the statistics more recently, okay? And I actually dug into it with our data team. Right now, that number has actually gone up to $9,000 a month. There’s literally no other digital product platform on Earth that even comes close to this level of earning for their users. Trying to sell digital products without [ __ ] is kind of like trying to shave with a slice of bread. You can try, but it just makes no sense. Okay. Now, how is it possible that the average user on [ __ ] makes upwards of $9,000 a month when most people try to sell digital products can’t even make a single sale? Well, there’s a very specific reason for that. Because [ __ ] gives you free distribution. As I already stated, distribution is 100 times more powerful than sales. And failing to understand the simple concept is the reason most people can’t sell a single unit of their digital product. Let me explain. Imagine you’re selling homemade cookies. Now, you have two options. Option one, you could stand on a random street corner with a sign trying to convince every passing stranger to stop and buy your cookies. You would spend most of your time explaining to them what makes your cookies special, why they should try them, and convincing people who don’t even want cookies to try to make a purchase there and then. Or option two, you could place your cookies in a busy mall’s food court right next to the sign that says desserts. People who walk up to that counter, they’re already hungry. They’re already looking for something sweet and they have already decided to buy a treat. Okay? You don’t need to convince them that they want cookies. They’re already there specifically looking for something like what it is that you offer. Which one would you prefer to go for? Okay. Would you prefer to go for option one standing there just randomly? Okay. Randomly standing on the uh the side of the street. Okay. Trying to convince every person. Okay. Do we want to sell or do we want to distribute? Let’s see if you guys have been paying attention. Do we want to sell or do we want to distribute? Let me know in the chat. Sell or distribute. What’s a smart way to do things? I see you guys are putting a bunch of twos. Option two is correct.

And distribute. Distribute. Distribute. Love it. Of course, we want to distribute. We want it to feel effortless. Okay. We want to make our lives feel effortless. Okay. I always say there’s a great power uh concept in life power versus force. I don’t want to force things. Okay? I just want to position myself in the right place. Okay? All this stuff is about distribution and not sales. Most digital product creators are standing on that random street corner trying to convince every uninterested passerby. Okay? That’s most digital product sellers. They spend all their time and money trying to convince people who would never buy their product in the first place. But the smart creators are placing their products on platforms like [ __ ] where customers are already browsing with their credit cards out. Listen, wouldn’t it be so much easier to make a few sales a day if all you had to do was to put your product in front of a handful of people who were already looking to buy what you sell instead of trying to convince hundreds of strangers one at a time who have no interest in what it is that you sell. That is the whole point of distribution. When you list your digital product on Waps Marketplace, it’s like having your cookies in that dessert section, you’re not trying to create demand. You’re simply making your product available to people who already have the desire and intention to buy. They are pre-sold on the concept. They just need to find the right option. That is distribution. That is why every single big brand on the shelves of Walmart, you hardly ever see them trying to sell their product to you. Okay? At most, maybe they might have some ads running on social media, you know, some brand awareness stuff, but they’re not ever going to come trying to knock on your door, you know, cold call you trying to sell their products or DM you about their serial promotions. Yet, all of those brands are moving millions of dollars a week without ever having to do any selling. Why? Because they don’t need to. After all, they know how to position their products in front of customers who are already looking for what they sell. And if you want to succeed with digital products, you need to forget the word sales. Stop trying to force people into buying your digital product and instead focus on just positioning your product where your ideal customers already hang out. Okay? How much easier would it be for you to sell your product if it was positioned if it was positioned perfectly all right in the digital shelves where millions of people browse on a daily basis already? Well, that’s exactly what I’m going to show you how to do in today’s live session. So, all we’re doing here is very simple. We’re uploading our digital products 2.0 to [ __ ] and making [ __ ] sell it for us. Now, you might be wondering, how much is the marketplace selling a month passively just internally for users who are already browsing on [ __ ] Well, the answer is $2 to $3 million a month worth worth of digital products. We are putting $2 to $3 million a month in our users pockets through the marketplace. Okay, to you know just so you guys really understand this that is someone who’s already on [ __ ] already purchased another digital product and is actively looking to buy more digital products on the platform. So that way you can get sales passively literally without you having to do anything. That is the W marketplace. And as a digital product creator, your main role is uploading a product to [ __ ] and then that’s it. You let [ __ ] distribute it for you because they know how to turn these simple digital products into reliable money printing machines. There’s no one who knows how to sell digital products better online than [ __ ] Okay? I mean, listen, after all, they’ve they’ve put a billion dollars into the pockets of our users. And it’s funny, I was actually having this conversation with Cam, who’s one of the co-founders of [ __ ] back when I was uh in the offices in in New York in March. And he was telling me about their marketplace. And he told me, “It’s crazy. There’s these little digital products that start getting sales from the marketplace a few months ago. Okay, so this is a concept we were talking about a few months ago and we started to optimize our algorithm to help these smaller creators get more sales passively from the marketplace. Now fast forward a few months and these digital products are already earning $2 to $3 million a month completely passively just by ranking on the marketplace just from marketplace sales alone passively coming in. And at first I didn’t really understand this concept. Now, he kept explaining it to me. A few creators are figuring out how to hack the W marketplace. And I said, “Well, what do you mean by that?” Okay, what do you mean hack the marketplace? So, he showed me this screenshot. He said, “Look, take a look at this. This digital product has gotten 1,56 sales from the marketplace in the last 3 days, and they only have 1,700 members total. Meaning less than 200 of their sales came from outside WP. Everything else came from people who were already hanging out at the [ __ ] app and looking to buy what he sells. He just positioned his product in the right place. Just like getting a physical product on the first page of Amazon, your product will naturally get a lot of sales due to the number of predisposed buyers seeing it. And that’s really when this whole thing clicked for me. The Walt marketplace follows the exact same concept as Amazon, but for digital products instead of physical products. And as you know, digital products are already a thing. They’ve been a thing for years now, just like e-commerce was already a thing before Amazon. But when Amazon came into the picture, that’s when things turned up another notch. That’s when things went parabolic. That’s when things 100x. And that’s the same trend that’s repeating with digital products and who right now, this moment. If you want to take full advantage of this opportunity before anyone else jumps into it, the best way to do this is through what I call force distribution method. That is the method that we use to basically force WOP’s algorithm to give us free distribution and free customers to our products. We give [ __ ] what it wants. And what does [ __ ] do? Well, or sorry, I should say, what does [ __ ] want? Well, let’s ask ourselves, okay, let’s use some logic. What do all the other apps on your phone want? Instagram, Facebook, YouTube. What do they all optimize for? Drop in the chat below. Okay, what do these platforms want? Let me know. Tell me when you’re on these platforms, what are they looking for? Okay, what what’s a good indication? What’s a good sign to them? [snorts]

Retention.

Users, time, attention, attention, views. So, traction, retention. You guys are getting the point here, right? It it’s basically making sure that people spend time on the platform. You know, that’s that’s the most important thing to the to these uh platforms. Time spent on the app. What all the apps on your phone want is for users to spend more time on their on their apps. And listen, [ __ ] is the exact same. The more time users spend on [ __ ] the more products they will see. The more products users see, the more products they will buy. The more products users buy, the more money WP makes. It’s a simple snowball effect. And that is how this digital product went from 200 users to 1,700 users in a matter of 3 days. All coming from the [ __ ] marketplace. That is 500 sales a day coming from the Walt marketplace to this digital product. And by the way, you can do the math on how much that money can equate to. Let’s say the digital product is $50. 500 sales of that a day equates to $25,000 per day in sales for your digital product. That is the size of the opportunity that we are talking about here. Now, let’s be very real with each other, okay? Let’s let’s let’s not be around the bush. Let’s be very real with each other. Not everyone is going to get 500 sales a day like this to their digital product. In fact, most people won’t get that many sales. That’s fine. So, let’s let’s assume people don’t even get 10% of that. Let’s assume people get 1% of that. Okay? 1% of that amount. That would equate to five sales a day to your digital product. Okay? That is 250 sales uh $250 a day in sales for you. In a month, that’s $7,500. Now, I know you guys might be thinking, well, how realistic is that figure actually? Well, do you remember our quick Google search from earlier? That’s exactly how much the average user on Walt makes. So yeah, to answer your question, it’s pretty [ __ ] realistic. Now, tell me in the chat below, would that make a difference to your life? Okay, adding an extra 7500 $7,500 a month to whatever it is you’re doing right now. Would that like make a difference? You know, because I know like these days everyone’s like, “Oh, unless you’re a multi multi-millionaire, like you’re a broky, blah, blah, all this.” Like basically like discing the fact that this is this sort of money is life-changing money. Like I don’t know why we we sit here and pretend as if like unless you’re making a bajillion dollars a year like you know you’re not like guys this is this this changes people’s lives. Okay. This changes people’s lives. For most people that would be enough for them to quit their jobs, quit university, have the opportunity to fully focus on growing their business or just have enough disposable income to stop having to live paycheck to paycheck which is really what gives you true control in life. Okay? True ownership of your life and your own decisions. Because when you stop depending on your paycheck to pay your bills, that is when you go from doing things because you need to do them and start doing things because you want to do them. And there’s nothing more powerful. There’s no more powerful shift in someone’s life when they go through this change. For me, that’s what it means when you reach your turning point. Because from that point on, no one else can ever tell you what to do ever again. And that is when you become ungovernable. And as you’ve just seen, all it takes for you to get there is five sales a day. There are people getting 500 of those in the exact same place your digital product is going to be distributed at. Do you see how that’s not unrealistic at all for you to achieve your turning point too with this framework and this infrastructure? And by the way, those are the numbers for just one digital product only. Nothing stops you from creating two, three, five, 10 of them. And once one hits, it gets it can get crazy and it can get crazy quick. just like JC. Okay, JC made $16,000 within 24 hours of uploading his digital product to [ __ ] And as you can see, he’s just a regular guy. In fact, he doesn’t even have a profile picture or proper username. And by the way, that’s not a one-off, by the way, because that very same day, Connor also hit $16,000 within 24 hours of uploading his product on [ __ ] And by the way, guys, these are not like some old examples of something that, you know, happened one six years ago. No, these examples are from Thursday, last week. At this point, these type of results are happening daily on WP. In fact, multiple times a day. As you can see with this example here and with our W bot, which literally tweets every single time someone cross 100K that they’ve earned because that is what happens when you develop your digital product the right way, upload it to [ __ ] for for it to distribute and deliver the product for you. And the great thing is as a corner of WP, I have access to the inner workings of the algorithm. So I know exactly what works and what doesn’t to get users to spend more time inside your digital product. Now after that chat I had with C with Cam, I’ve become obsessed with studying how other people were optimizing the amount of time spent on their digital products and how the WP algorithm uses that to rank your digital products. And here is what I found out. There are really two key specific metrics you can use to influence user time spent on your digital products. And if you can maximize these two key metrics, you’re essentially forcing [ __ ] to recommend your product to everyone. Now, obviously, I can’t just share these two parameters publicly because they contain sensitive information and sensitive data on how the WAPS algorithm actually works from the inside. But it is by maximizing these two simple parameters inside the digital products that Richard has gone over 5,000 customers passively from the Walt marketplace for his wholesale dig product. The most important thing you need to understand here is that by doing that you are getting free distribution.

And that is exactly why I say this is a virtually zerorisk business model because you don’t need to invest money to make money back. You can literally get started for virtually zero. Imagine if you had a physical product let’s say um I don’t know a cereal brand for example and let’s say you know let’s imagine this. Let’s imagine someone came to you, okay, and offered you to put your cereal in the best shelves of all the top supermarkets in your country, okay? Would you take that deal? Would you take the deal where, you know, hypothetically maybe, you know, you had a physical product, okay? And right now, you’re forcing, you’re selling, okay? You’re taking your physical product and you’re going on the streets and you’re going, “Hey, uh, do you want this? Uh, do you want this cereal? Um, uh, do you want this? Uh, will you pay me for this?” Like trying to sell everyone. And people are like, “Bro, chill out. Like, relax. No, I don’t want your cereal.” Would you rather do that? Or would you rather go to someone? Okay. Would you rather go to an organization that’s literally going to offer you to put your cereal in the best shelves, give you the best distribution, the best placement of all the top supermarkets in your country, and they’re going to go, “Yeah, man. It’s actually going to cost you nothing.” Of course, you would take that deal. Guys, who here would take that deal? Type in the chat. Drop a one in the chat if you take that deal. If that sounds like something nice to you or something where doesn’t that isn’t that a little relieving knowing that like oh you know what I actually don’t need to push this and force this on other people. Okay I rather than sell I can just get distribution. Is that relieving? Just drop a chat one in the chat if you’re like oh you know what actually that sounds a lot better. I don’t want to sell. Okay. I don’t want to like go through all this like ickiness of like having to sell each person individually. I’d rather just get distribution. Okay? Rather than force, I’d rather come from a place of power. Okay? And put the systems in place. Okay? Rather than working in the business, you work on the business. Now, listen. The obvious question, okay, you’re probably asking yourself right now is why would why would someone actually offer you a deal like that? If W is so successful, why would they give me free distribution? How come they even need me as a brand new person on there? I’ll tell you something. We have a really strange funny problem right now at Walt. Okay, this is coming from a coowner in Walt. We have a really funny predicament going on, okay? And this is not very common. We have way more customers than we have sellers. Like way more. In the last 30 days, we had over 571,000 unique transactions on W. That is 571,000 unique customers wanting to buy what you sell. And this number is growing exponentially every single month. The problem is we only had 10,000 people to supply that ven. Meaning there is a huge gap. It’s like we have this huge supermarket full of people want to buy tons of stuff, but we simply don’t have any stock. We don’t have any products to fill out the shelves. That’s our situation right now. Now, the Walt marketplace right now is literally this untapped source of buyers that’s moving $2 to $3 million a month in sales passively. We just we need more people selling on there. Okay, the demand is there and you get access to this for free. WAP has never invested a single dollar into marketing. Everyone selling on their platform heard of them organically, meaning very few people know about this premium distribution opportunity. It’s like the bestkept secret hidden in plain sight. [snorts] So, if you’re here at this event, you’re one of the first few people who’s ever going to hear about it. And most importantly, I have a selfish interest, okay? I almost want to make my interest very transparent. I’m not like, let’s not [ __ ] beat around the bush, okay? Let’s not beat around the bush. Let’s just be completely honest with each other. I have a selfish interest which why I’m putting together this entire event. Okay? Basically helping you to help me. I have a selfish interest in making sure that you succeed with digital products. Okay? I’m invested in your success because the more money you make, okay? The more money we make collectively. I figure out a way where I literally show you how to make money and if you succeed, we take a tiny tiny tiny tiny little percentage of okay of it. Okay? This way, okay, it’s a two-way street. If you win, I win and vice versa. Okay? I created a situation like Jeff Bezos. How did Jeff Bezos become the richest man in the world? Did he sell every product on Amazon? No. Essentially, Jeff Bezos created a process for people to sell on Amazon and by making them a bunch of money, he was able to do okay for themselves. Okay? But the only way he was able to do okay for himself in life is by other people making a bunch of money. So, he got this tiny little percentage of what people made, which was this. Okay? everyone else had all of this life-changing income and success and and and abundance and he had a tiny little bit that came from it. Okay. So, the only way he was able to do okay was because a bunch of people made a bunch of money and that’s why I’m so excited to get as many people as possible to sell their digital products on [ __ ] Jeff Bezos actually created a term for that. It’s called the Amazon Flywheel. And this flywheel effect is the whole reason that Amazon became one of the biggest companies on Earth and allowed tens of thousands of people to make millions in the process. The Amazon flywheel effect is more products on the platform means more customer visits. More customer uh more customers increase the volume of sales. More sales attracts more sellers to the site. And with more sellers, there’s even more products. Okay, that is how the flywheel works. It is a self-reinforcing loop, a virtuous cycle. You feed any part of this flywheel and the loop is accelerated. Everyone wins and grows more rapidly. The customer base, the volume of sales and the amount of sellers all goes up. Let me give you an example. Okay, let me show you this in in real in action. Okay, picture this. Imagine a town square with this beautiful carousel right at the center. At first, a few merchants set up shop around this carousel. But as people come to ride it, they naturally start browsing and buying from these merchants. Then the town notices something very interesting. Every time they add a new merchant to the square, more people visit. And here’s the crazy part. Not only does the new merchant get customers, but all the existing merchants see more sales, too. Why? because the variety draw draws in a larger crowd and people buy from multiple merchants. The more merchants that the town adds, the more visitors they get and the more visitors spend, the more visitors spend, the more merchants want to join and the entire marketplace becomes increasingly valuable to everyone who is involved. And guys, this is exactly what’s happening with WP’s digital marketplace right now. Each new creator who joins doesn’t just compete for the same pool of customers. They actually expand the entire ecosystem. Every new digital product attracts more buyers to the platform which benefits all sellers. More buyers then attracts even more sellers creating this powerful acceleration effect. And so the more other people sell, the more you sell because you are all growing in the marketplace. It is the tide that lifts all boats. So let’s go back to Amazon example. Have you ever seen someone who only purchased at Amazon once? No. Like guys, we all know once you buy on Amazon one product, you buy many things. Okay, people who buy on Amazon multiple times or I should say people buy on Amazon multiple times from many different sellers. So the more customers, the more all the sellers on Amazon make collectively. The same thing happens here. WAP is building a self-reinforcing system where more sellers create more value for everyone. Buyers find more options, existing sellers get more exposure, and the platform becomes ex increasingly more powerful at distribution. And this is why [ __ ] is so mo motivated to bring creators like you onto platform right now. You are not just another vendor. You are a crucial part of a growth flywheel that makes the entire marketplace more valuable for everyone involved. It’s like getting in early on Amazon but for digital products. So my question to you is is this starting to make sense to you now? Okay. Are you starting to get it? Are you starting to see clearly how all of our incentives are aligned here and why this could be the one thing that gets you freedom just like it did for me and for so many of the examples that I’ve shown you during this challenge already. Now you really are just one digital product away from making all of that a reality. And we haven’t even covered the best part yet. You see now or in just a bit I should say we’re going to talk about multiplying your income streams. First you might be wondering how do people actually discover your product? Well, imagine you’re walking through a premium grocery store. You reach the ice cream section and write at eye level the absolute best spot in the freezer. Is a plain brown cardboard container with no label, just the words chocolate ice cream handwritten with a marker. In that situation, are you going to buy the ice cream? No. Of course, you’re not going to buy the ice cream. But imagine if even that plain container like in a scenario where even that plain uh container had the most delicious like the best ice cream in the world like you could have the best ice cream in the world still no one would risk it. Okay, no one would buy this product and that is exactly what happens with digital products. Distribution gets your product on the right shelves in front of the right eyes. But it is your packaging that makes someone stop scrolling and think you [clears throat] know what this is exactly what I need. Your packaging needs to accomplish two things. build immediate trust and elicit buying desire. And when we do it through those two elements, well then or sorry uh and we do that through two two elements I should say. Packaging is your product page plus your product video. Starting with your product page. What you don’t want to do here is a complicated design, a lot of text, super fancy animations. You need a very specific model of page for this to work properly. Just like on Amazon, okay, on Amazon, every product looks the same. And that’s exactly what we want to do here as well because it simply works. Okay, it’s as simple as that. All the successful digital products out there follow a very similar product page structure. If you pay attention, they all have a few elements in common. Take a look and see if you can spot them. If you spot them, go ahead and drop it in the chat below. This is the product page for the woodworking digital product that sold millions. This is the product page for a top a top selling digital product on how to produce quality safe drinking water anywhere. This is the product page for that speed reading and memory boosting course. This is a product page for one of my own digital products. Drop in the chat below between those examples that I’ve showed you. Is there anything you’re seeing in common? Like is there things you’re seeing between different product pages? Okay. Are you seeing any commonalities? I’m going to check the chat. Let me know if there’s anything that you see in common between them. Video

header. Yep. J J Ryan header line in a video video.

Beautiful. I’m seeing header text headers videos. Yeah, you guys are you guys are on the ball. [sighs] They all have a video. Okay, that’s one of them. That’s one of the three text, but it’s not just text. Okay, what type of text? Okay, it’s not any kind of text. What’s the format of the text? It’s a heading. Okay, a heading. Okay, there we go. That is what we call a headline. That is the title above the video. And what’s the last one? They have a button. A call to action. Okay, it is a button. The more technical people call it, you know, it’s a call to action button, but really it’s just a button to buy. Okay, that is really all it is. Now, all you need really is a page with a video, a headline, and a button. That is literally all you need. when people go to your page, those are the only elements that they should see. If you’re seeing more than that, it’s just a distraction. Now, of course, when they scroll down, you can add more information about your digital product and so on so forth, but honestly, you don’t even need to do that. Those three elements are literally all you need. You’re going to see some of the highest selling digital product pages. All they have is those three elements, nothing more. You can’t even scroll down further. They just focus on those three elements. And the most important part of this page, what do you think it is? It’s the video. All right, that is the most important part of the page. A single one of these videos is all you need to sell tens of thousands of units of your digital products. And I know this can sound very overwhelming at first, and you might be asking, well, how do I even put together a video like this? But you don’t even need to worry about that. I have a proven script I’ve de I’ve developed over years of testing and hundreds of millions in sales, carefully structured to list the right emotions at the right moment. But to be honest, you don’t even need to know how to script yourself. Okay? We made it even simpler for anyone to create one of these videos with a powerful software. And we’re going to talk about that a little bit later down the line. Regardless, once you develop your video for your digital product, can you imagine the freedom of having a single video working for you 24/7, converting complete strangers into buyers while you sleep? And by the way, for this video, you can take the same faceless approaches that we take for creating our digital product or just record a screen sharing like I showed you yesterday. You can take those two approaches. So, that is how we create this video. Now, what about the page itself? Well, that’s what [ __ ] is here for. We have all this built out for you. If you take a look at the digital products on [ __ ] they all follow the exact same structure because [ __ ] has it pre-built for you. All you need to do is add your video there, change the headline and the text on a button. The rest is all taken care of for you. After people click this button on the page, they will go directly to checkout where [ __ ] takes care of the entire payment processing. That is your delivery system. And you literally don’t have to do anything. [ __ ] takes care of the whole delivery for you. It even gives you premium payment options such as buy now, pay later. Now, if you guys don’t know what that is, that’s the number one payment method online today. 63% of general admission tickets for Coachella were paid for with buy now pay later. Meaning, if you tried to do that yourself, you would miss out on 70% of sales. If you use some other platform, you would miss out on 70% of sales just simply by not using WP. And that is why we use W for delivery. That is why I or that’s one of the reasons why I invest in the company myself. All right? Because we just have such robust delivery systems. And not only that, they take care of delivering the products for you automatically every single time a new customer purchases it. So that way you don’t need to email anyone. You don’t need to send access information. It is all done automated. This way you can literally be chilling by the beach drinking a margarita and see all the notifications popping up on your phone. Hey, you just made $90 from a sale of your digital product. And you know, I have this concept of private victories that I’ve talked about a lot back in the day. Okay? So, if you’ve been following me for five years plus, you you’ll probably remember this this concept of private victories. The idea is that for every big public win people see out there, whether that’s a fancy car, a watch, vacations, there are dozens of these private victories that you experience along the way. And for me, those private victories are 100 times more satisfying than the public victories. Okay? Now, I know this kind of sounds bad to say, but I don’t have any emotional reaction when I buy something expensive. Like, materialistic stuff does literally nothing for me. Okay? I could buy a brand new Bugatti and I would feel literally zero excitement about it. I’m just so numb at this point. Okay? But the one thing I still feel excited about to this day is my private victories. Okay? The the the the moments the moments of success and the private victories I have when no one else is around. And one type specifically always gets me when I get notifications of a sale on my phone when I’m not working. Like that’s still the craziest concept. I’ve been making money with digital products for so many years now, but this concept is still insane to me. Okay. Sometimes I’m having dinner with my friends or I’m on a vacation or we’re reading a book by the beach and I see that notification. I I feel like a kid again. Okay. Every time that happens, it is a reminder to me or it’s a reminder to me of a very simple thing that someone who just found a digital product I created once. Okay? So, they were looking, they were out there, and they found a digital product that I created one time. They watched the video explaining what the product was, clicked on the button to check out, added their payment information there, clicked purchase, got the product delivered to them instantly, automatically without me having to move a finger. This entire process, this entire automated process, this is still I’ve been doing this so long and it’s still insane to me. It’s still jaw-dropping to me. And all of that, as I said, happened without any of my input because I created a product once. And I can’t wait for you to feel the same thing. There’s nothing more empowering and fulfilling than this. Now, step three, tap into other distribution channels to multiply your income. Doing this actually essentially multiplies your chances of success. So, let’s start with the first distribution channel, which is search. The rationale is simple. There’s a ton of people who are already searching for what you sell online. Drop in the chat if you know what the number one search engine in the world is. I’ll take a little swig of tea while you guys answer that question. Do you know what the number one search engine is in the world?

Uh, let’s see. Uh, Google. Google. Google. Yeah, I think it’s a pretty obvious one. Google. Yeah, you guys are correct. It’s Google. There we go. Some very astute individuals uh watching this live. Now, here’s where it gets a little bit more tricky. Drop in the chat if you know what the second biggest search engine in the world is. You know, I’m sure I bet some of you guys won’t get this right. Bing, maybe. What is it? What’s the second largest search engine in the world?

Pinterest, Safari, Perplexity, Yahoo, Bing, Bing, Fox, Firefox. I I didn’t even know that was still a thing. [laughter]

It’s YouTube. All right, YouTube is the second biggest search engine in the world. It’s insane. Now, here’s the funny thing that most people don’t notice. When you search something on Google, if the answer to that search is in a video, Google will also recommend you a YouTube video as the top search result. Now the opposite is not true. If someone searches for something on YouTube, YouTube is not going to show you a Google article or a website as a search result. It will only show you videos. Meaning if you create the right video, you can get distributed in the two biggest search engines in the world simultaneously. And guess what? The more views you get from Google searches, the more it boosts your video. So the more views you’ll also get from YouTube as well. So, when you create a video that ranks on both Google and YouTube, the amount of distribution you start to get is insane. Most of the money that I’ve ever made from my highest earning digital product, Agency, Navigator, came from a single YouTube video. This one YouTube video put $20 million in my pocket. One single video, okay? One single video taking people to one digital product. That is the scale that these things can go to. All because I optimized that video to rank for people searching for the best online business to start as a beginner, which by the way is a keyword with insane amounts of volume and buying intent behind it. And I know that might sound super unachievable, but I just wanted to show you what’s possible. Am I saying that, you know, you’re going to have a digital product that makes you $50 million and, you know, one YouTube video that makes you $20 million? No, I’m not saying that at all. You see, when I first published that video, it actually only got a a few thousand views. But day by day, that video kept growing for years, and each day it would get more and more views. And the more views it got, the more it got recommended to other people. Now, I have another YouTube video that generated me 2 million dollars with only 180,000 views. And once again, I know that might sound like super crazy, intimidating, big numbers, but if we were just to take away one zero, okay, that would be the same as making $200,000 from only 18,000 views. So, just so you can understand how achievable it is to get 18,000 views on a video, there are 14,000 searches for how to grow tomatoes on Google in a single day. Per day, 14,000 searches on how to grow tomatoes. And by the way, that’s only for the specific phrase of how to grow tomatoes. If you consider all the other variations like how to grow tomatoes in a container or growing tomatoes, etc., etc., then it comes up to 379,000 searches. So, if you have a simple digital product on that to get 18,000 views, you would only need 5% of the people searching for how to grow tomatoes to actually watch your video. And that’s in a day, right? For you to get those $200,000, you’ll need to get those 18,000 views once, not in one day. It can be over months. It can even be over years. Okay? So, if you want to get those 18,000 views in, let’s say, for example, 4 months, you would only need 150 views a day on your video. Can you now start to understand how it’s more achievable and realistic for something like this to actually transpire? Okay, if you only got 150 views, positioning your content, positioning this asset in front of people who are already looking for it. It’s once again going back to our example of selling versus distribution, sales versus distribution. We’re not trying to sell anyone here, okay? We’re not selling, we’re distributing. Okay, that is the power of search distribution. And that is how easily it can scale. And by the way, anything you make from these search distribution channels is in addition to your W income. It’s not like one or the other. Okay? We need to use and we should use both of these at the same time. It’s not one or the other. I said it’s both. And when I talk about posting a video on YouTube, I’m not talking about becoming an expert on YouTube or posting videos every week. No, no, no, no, no, no, no. We are strategic with what we do here. I want you to think about these videos as creating a few strategic distribution assets that take people to your product. You create them once and voila, that is it. they are going to be positioned there in a place where every single day there are new people coming in. So that way you don’t need to record new videos every week. All you need to do is create three to five videos positioned in the right place or even better have three to five videos created for you using the right software. Once again, everything we talk about here, there’s two options. There’s either do it yourself or have it done for you. You can do whichever one you want. There’s no right or wrong answer in life. It’s just in life there’s always uh two two routes that you can take. It’s just whatever stage you’re at. Okay? [snorts] So you can either create the three to five videos or have them created for you and position in the right place and then those videos will live and bring in sales or sorry will be living breathing organisms that bring in sales on autopilot for your product for a long time as long as you do it right. So let me give you an example. My CMO Luis was talking to his Brazilian friend who actually created a faceless YouTube channel and published one video on influence and persuasion. One video. Now, he had a digital product on teaching career professionals how to become more persuasive and assert influence when they speak. Cool. But this guy was smart. He didn’t create any regular video on the topic. He packaged this video so that way it showed up as one of the first results on YouTube and Google when people searched for the word persuasion in Brazilian Portuguese. For 6 years, that was the only video on his channel. For 6 years, he created one video. One video. And that amounted to almost a million views and tens of thousands of units of his digital product sold over the years. Imagine creating a digital product once, recording a single 37minute YouTube video for it. And 6 years from now, you are still getting paid hundreds of thousands of dollars a year passively because of that single video. And you know what the most important most interesting part of this whole thing is? He didn’t show his face once. He did this whole thing faceless. Okay. What do you do instead? exactly what I told you to do when recording your digital product if you don’t want to show your face. A screen recording of slides and a simple voiceover. That’s it. That works for creating your product, but it also works for creating your distribution assets. You don’t need to show your face at any step of the process if you don’t want to. And I know whenever I talk about creating videos, people, you know, people kind of go crazy and think, but what am I even going to talk about in these videos? I don’t have anything to talk about. And then, uh, do I need to sell in this video? Uh, I’m not good at selling. How do I even do this? But it’s actually so much easier than you think. A lot of people just over complicate this process. First of all, no, there’s no selling. Remember, what we do here is distribution. There’s no need for selling. And you do already have things to talk about in your video. You just don’t know how to frame the video with the stuff that you already have. For example, let’s say you have a digital product on growing tomatoes. Okay? Let’s say that in this digital product, you give people 20 hacks to grow their tomatoes faster. All you need to do if you want to optimize for the people searching for how to grow tomatoes is create a video like my top three hacks on growing your tomatoes faster. And then what do you do? You show three of the 20 hacks that you teach people inside of your digital product. And then at the end of the video, you go, “By the way, this is three of 20 hacks I show you inside of my digital product tomato grower blueprint. If you want access to the other 17 that I haven’t shown you in this video, you can get them with the link in the description and then you just link them to the product page that we’ve just talked about. Your perpetual conversion video will do all of the work for you after that. It is that simple. And by the way, this is just one of seven different video framings I use. And when you use them, you guaranteed that your videos will get views from people who are already searching for what it is that you sell. And I’m going to tell you how you can get access to them in just a minute. Now, the second distribution channel we take advantage of is socials. And that includes everything from Instagram, Facebook, Tik Tok, Twitter, even LinkedIn. And again, you don’t even need to show your face. You can take the exact same approach as you did on YouTube, just using background video, cinematics, and text on the video. Now, the question is, what type of content do I even create for these platforms? Or, I’ve never created content before. I don’t know how to do that. Well, guess what? The answer is exactly the same as the last distribution channel, my top three hacks to growing tomatoes faster. That’s it. There’s no need to over complicate this [ __ ] The only difference here is that you’ll need more post. That’s why I only recommend you get into this distribution channel once you have already tapped into search distribution. Now, how do you actually come up with more posts? Well, that’s the beauty of social distribution. You don’t really need to. You can have the exact same content just packaged up in a different way as you can see on screen because really what matters in these social platforms is only the first few seconds of your videos or the first few lines of your post. the actual content of it can be exactly the same. So that way you can take the this exact same three hacks to grow your tomatoes and turn that into 20 different pieces of content. All you need to do is literally just change the first sentence of the video. I’ll give you some examples right here. Three secrets to growing tomatoes like professional farmers. Here are three tricks that will cut 3 weeks off of your tomato growing time. Stop making these three beginner tomato growing mistakes. I’ve been getting the best tomatoes of my life for 90 days now doing these three things. If you ever do these three things to your tomatoes, uh, they might die within 24 hours. Still growing tomatoes the old way, no wonder they’re taking forever. 90% of home gardeners kill their tomatoes by making these three crucial mistakes. That’s it. Now, I actually have a software that I’ve been developing to basically create all this content for me. So that way, I don’t even need to write it myself. This is for the people who want a true done for you solution. Okay. Now, if you don’t want to do yourself, you can just click a few buttons in the software and it literally just does everything for you. Okay? Remember, in life, you have two options. You can either do it yourself or you can have it done for you. There’s no right or wrong. You can decide what makes most sense for you. It’s very good. Okay? Doing it this way is super good. If you don’t want to create content, you you don’t want all that headache, nothing. You just want it done for you. Okay? Now, all of those content ideas that I just mentioned were actually created by the software. It’s one of its functionalities. So, if you guys want to learn more about that, I’ll talk to you guys about that at the end. But let’s get back to it. The cool thing about socials is that you can create a video for each one of the angles that I mentioned. And those same videos you can post on Instagram, Facebook, Tik Tok, Snapchat, YouTube Shorts. You create it once and then you tap into dozens of different distribution channels. Do you see how scaling this distribution system, you know, or sorry, do you see how scalable I should say this distribution system is that we’re creating? Okay, is this starting to make a little bit more sense to you? go ahead and and drop a yes in the chat if you’re actually starting to see how this whole system comes together and how we think strategically so that way we’re not, you know, taking the cereal and trying to sell it to, you know, every poor soul on every corner of the street and instead we’re just positioning in the right place. Okay, that is really what we’re doing here. No more selling. I don’t who who wants to sell? Just distribute. Okay. Yes. Yes. Yes. Yes, sir. Yes. See, beautiful. I love it, guys. Really, what I’m trying to do every single day. every single day builds on top of each other. Okay, now I’m sure I know many of you guys left yesterday and they’re like, “Wow, I cannot like this makes so much sense to me. I can do this.” Now, maybe some of you guys are like, “Oh, I can do this. I’m 90% of the way there, but there’s one thing missing.” And then now today, you’re like, “Okay, I get it.” Okay, so each day builds on top of each other. Yesterday, you have bulletproof confidence no matter what. You can create unlimited winning products. Okay, well, I I should let me rephrase that. You can create unlimiting pro unlimited products for free until you find a winner. Okay? So you have this slot machine that you can just keep pulling, keep pulling, keep pulling and it cost you nothing until you get your winner. And then now once you have your winner, now you have a way where you can distribute it both from a marketplace perspective and then also tapping in and hacking into the algorithms of all the social platforms. All right. So I’m going to give you an example. Now there are actually two friends. I’m probably going to butcher their names, so I apologize if you guys are watching. We’ve got Dr. and Julio now come from two very different worlds, okay? One used to sell cars and the other ones used to work at a nonprofit. Now, they actually created a digital product together. They joined up together and decided to create a digital product and they tapped into two distribution channels, [ __ ] and then social distribution. So, they use [ __ ] and then more specifically Twitter. After a single tweet got some traction, 3,000 people signed up in the space of just 10 days to their digital product. 3,000 people. And as a result, this digital product started to rank on WOP’s marketplace top charts. Okay? Netting Julio and Garo an additional 450 signups from shoppers there. Okay? So, they tapped into both distribution channels. By the way, that was a few months ago. Fast forward today to today and the these two gentlemen have successfully created a sevenf figureure business with a single digital product. This is the beauty of distribution. One distribution channel actually boosts the other. Okay, so they work in tandem. We’re building this whole flywheel effect. Okay, this is like this is why I keep saying I, you know, I recorded a video off the cuff when I was in New York and I was talking about like sometimes I almost feel like guilty because I look around and I’m like hard work is not how you win. I hate to say it, hard work is not how you win. strategy is how you win and having the right mo or roadmap. Okay? Being in the right vehicle that is how you win. Okay? Listen, you could go they could go and try to sell their digital product to every single person individually. Okay? Hey, do you want my thing? Hey, do you want my thing? That is ne they’re never going to have the sort of impact the gang distribution has. Okay? They work smart, not hard. Now, those 3,000 people that these two gentlemen brought into [ __ ] they’re going to buy more products inside of [ __ ] They’re not just going to buy one thing. Once again, when you buy your first thing from Amazon, do you then stop buying on Amazon? No. You buy one thing from Amazon and then you become a perpetual buyer from Amazon. And it’s the exact same thing that is happening with [ __ ] Meaning the more others sell, the more you sell just by having your digital product listed there on [ __ ] It is a win-win situation. It is a virtuous cycle. That is the power of the flywheel that we talked about earlier. in practice. Can you see how powerful this is when it comes to to having one distribution channel feeding another, creating that virtuous cycle where even other people sell when other people make money? It actually helps us make more money. Okay? It’s a full flywheel effect. Guys, I want you to go ahead and drop me a one in the chat if you want to be a part of an ecosystem like that. Okay? Where another person when they succeed and way they win, you win as well. Okay? Right? when someone else makes a sale, that ends up putting more money in your pocket because it is a virtuous flywheel. Okay, go ahead and drop a one in the chat if you’re like, “Yeah, [ __ ] it. I I love that.” Yes, one one. Yes, of course. Now, listen. To this day, I have never seen anything like this. Something so safe to start and that requires so little time to start getting traction. The risk is dramatically lower and the potential is exponentially higher. And that is why digital products have been my favorite industry for years now. Historically, it has always been such a difficult industry to get into because the barrier of entry was so high. But right now in 2025, something has never happened before. Okay? Something has happened that now actually makes it possible. What used to be the hardest part of this business, creating your actual digital product, has now become the easiest. And if before you need to create your own distribution channels from scratch, you can now get free distribution through [ __ ] So that way you don’t even need to worry about all uh sorry about the things all business owners worry about there. Okay. So with WAP you can actually get distribution. So that way you don’t need to worry about these things. You know most business owners worry and they’re scared. They’re so you know they’re up at night worrying about sales. Now there has never been a time better time to do this uh than right now thanks to how easy the combination of AI and [ __ ] makes this. So literally anyone can tap into this industry even if you have no expertise even if you work a full-time job. Okay? Even if you have no authority, even if you’re still in college, and even if you have never made a single dollar online and everything I’ve shown you today, you just have to do it once. Do you think that you can do it once? Especially with AI to help you actually develop your product, then W to help you distribute your product for free when you get when uh when you first get started. And as you’ve already seen, the more sales other people make on the more sales that you get. Can you see how powerful it is to be a part of this virtuous cycle, a flywheel system where even other people’s sales help boost your own products? The truth is deep inside you have always known that this internet thing works and can be extremely profitable. What you’re missing up until this point was knowing exactly what the best options are to actually start making money from zero. You know that combining digital products with AI is the best opportunity to start an online business in 2025. You know the exact four steps to create a non-expert digital product from zero using AI even on topics you know nothing about. And you know the formats that work and the ones that don’t. You know how to get distribution for your digital products with [ __ ] And you know how to go from one, two, three, even five different income sources with the same product by expanding your distribution channels. Most importantly, you know that I have a vested interest in your success because I have created a situation where I only make money if you make money. And that’s why yesterday I opened up this opportunity so that way we can win together. For those of you who want to have me as your true partner inside Monetize. So that way we can work together for the next 90 days on taking you from wherever you are right now regardless of your situation to having a profitable digital product with the potential of replacing your current income and making you an ungovernable individual as well. Not two years from now, not one year from now, but in 90 days. Okay, that is the goal here. So my question to you is, are you ready to commit for the next 90 days? If 90 days was all it took for you to take the first steps to break free from your current situation and reclaim ownership of your life, would you take that shot? Okay, drop a yes in the chat. If 90 days, if you can just buckle in for 90 days, guys, I’m not talking about 3 years. I’m not talking about 5 years. 90 days. Okay, can you lock in for 90 days? That’s all I need. Yes. Yes, yes, yes. Of course. Now, listen. Here’s the deal. A lot of people were asking about the mystery bonuses yesterday. Yesterday, I had two mystery bonuses I didn’t even talk about. I didn’t even address. So, you know what? I have decided to reveal them because I got so tired of people asking like, “What are these things?” So, if you want to know, here’s what they are. Now, here’s the thing. If I reveal them to you and you are serious about this and they get you excited, you’re like, “Wow, this is like really helpful. Like, this this is actually something in my corner. This is a this is something where I can actually have this done for me. The first thing I expect you to do is go and sign up. Okay. Now, before I reveal these two mystery bonuses, let me tell you how we’re going to achieve all this together. All right. We’re going to do this in three steps. We’re going to develop your product. We’re going to distribute your product. And then we’re going to deliver your product. At this point, you already understand how this process works. You’ve seen dozens of people who have achieved real results on [ __ ] because they implemented these three steps. Now, you know what these people didn’t have? None of them had access to what I am giving you today. The tools to get each step of the process completely done for you by AI and most importantly me looking over your shoulder pointing the way not as a mentor but as a partner. Imagine if you could have me walking you through the entire creation of a digital product from zero in practice and showing you all the small details you need to pay attention to in each of these three steps. Develop, distribute, and deliver. By the way, all you need to do is follow along and just click the same buttons I’m clicking on your end. Are you capable of following my instructions along and literally just clicking the buttons that I show you in the classes? Are you can you just like follow along and just click the buttons and just click the buttons for the software and let the software do its thing? You know, I gave this example yesterday of like I get it. Sometimes you don’t trust yourself. I’ve been in there life where I don’t trust myself. I don’t trust my capabilities. Okay? And sometimes you need uh those guard rails. Sometimes you need someone to make sure that even if you’re having an off day or you need something or a tool or a competitive advantage to make sure that even if you’re having an off day, okay, you are still going to succeed. And that’s why I created all these tools and that’s why I created all of these software, okay, to be your fail safe, to be your safety net. So if you are cap if you are you are capable of achieving success with this because at this point success stops becoming about figuring it out and becomes simply a matter of implementation and that’s exactly what you get inside of digital product formula. Now, that’s the that’s not the only thing that you get inside of monetize. Okay, [snorts] that’s when the bonuses I was talking about come into the picture. If you know me, you know the stuff I put out there is going to be epic, okay? And I’m doing it epic. Now, I didn’t want this challenge to be just any sort of epic. That’s why I create decided to spice things up a little. So, I created this 90-day competition called Monetize Mania. The way it works is very simple. I’ve created a leaderboard inside Monetize. This leaderboard is directly connected with everyone’s [ __ ] accounts and each digital product sale you get goes into that leaderboard. Whoever finishes on top of the leaderboard gets these keys. Now, do you guys drop in the chat, do you know what do you know what these keys are? You know what these keys are for? Let me see in the chat if you guys know what these keys are for.

McLaren. Hardcore disciplined McLaren.

McLaren. McLaren. Yes. McLaren. Correct. Therefore, the key is to a $200,000 McLaren. And this McLaren could be yours in 90 days from now. And then five people, the top five people who uh finish after that will get a $10,000 Rolex each. And the 10 ones after that, they’re going to get a Ramoa travel suitcase. And you’re going to need it because the top 30 best ranked competitors will all get to fly out to New York to meet me and the entire WAP team for a one-day Inerson mastermind at our incredible [ __ ] offices in New York. So, I think that makes things a little bit more epic, don’t you think? Okay, this really this spices things up. So, who here is excited to join this and compete for that $200,000 McLaren, five Rolexes, 10 Ramos, and a one-day Inerson Mastermind New York? Drop a me in the chat if you’re ready, okay? If you want to be the one driving that McLaren in 90 days from now, guys, I cannot wait for Moniz Mania. Now, I know for a lot of you guys, a very big concern of yours, or sorry, I was going to say a very big concern of mine uh uh because I I knew that it was something that you will be playing on your guys’ mind was making sure that everyone started at the same starting point. Okay? That it was a fair uh start for everyone. So, just so you guys understand, everyone will be starting from zero. Okay? But I wanted to make the uh uh I really wanted to level the playing field here so that everyone has access to the exact same tools to create their digital products. So what I’m going to guarantee everyone inside of Montage, okay, is a head start no matter if you’re already experienced in any area or you have no expertise in any topics because I’m giving you free unlimited access to synthesis AI. So this is your competitive advantage. That is the tool that I’ve personally developed and trained with data from over $1 billion in digital product transactions from [ __ ] So that way, all you need to do to create your first digital product is click a few buttons and you’re going to get a ready to record product in less than 2 hours, even on topics you know nothing about. With that, the hardest part of this entire process, creating the actual product, becomes the easiest because AI does all of the work for you. Do you understand why regular users pay $2,999 a year to access this software? We have a huge weight list, by the way, ever since we launched the the alpha in January. Our weight list is huge. Okay, but I want to throw this in with monetize to make sure you have the highest chances of success. Do you now see why with a tool like synthesis AI, you get a head start on creating your digital product against everyone else who doesn’t have access to the software and how this ensures that you have the exact same chances as everyone else to get that McLaren 90 days from now. So now let’s talk about those mystery bonuses. You see, Synthesis AI is all about the first step of our process, developing your product. WAP gives you a head start in the second step, distribution. They give you standard distribution for free. That’s the standard distribution. Now, what if you want to expand beyond [ __ ] What if you too want to multiply your income by taking your digital product from one distrib distribution channel to two, three, four, five distribution channels? Historically, doing that has been very challenging. You would spend hundreds of hours to create content, spend real money on hiring script writers, and then having to put together all of that and hope you smash through. Okay, is that worth it? Like, is it worth putting in all that effort and doing all that stuff for yourself or would you rather just have it done for you? Okay, now that effort is worth it. I want to make it clear as a long-term play. It is worth it. But is it the smartest short-term strategy? No, because it’s a lot of work. But what if there’s a way to have a digital army of content working for you 24/7, created with just a few simple button pushes and having it distributed all over the internet like wildfire. We’re talking YouTube, Instagram, Tik Tok, Facebook. Well, for the past few months, I’ve been secretly working on something that’s going to change everything. And I have dumped hundreds of thousands of dollars of my own money into making it happen. Now, I’m going to be straight with you. I wanted to keep this a secret because there is no way I can fully explain how powerful this software is in just a few slides. Yet, once you get your hands on it, okay, your life will never be the same. Here’s the deal. Imagine if you had a team of the best copywriters and content creation experts on planet, working for you 24/7, creating unlimited amounts of content that actually attract pre-sold buyers. Video scripts that get views and sales. short form content that goes viral and brings in customers. And you can get all of that with just a few clicks. No learning curve, no hiring expensive writers, no stressing about what to create next. Just pure automated money getting content. The kind of content that usually costs you six figures and a migraine to develop. Created for you in minutes. Not hours, not days, minutes. And that is what Ghostriter OS is. We forcefed this beast with all the intelligence we have from campaigns that have generated hundreds of millions of dollars for us. The kind of campaigns that build empires and we forcefed that into Ghost Rider OS. Okay, here’s what this means in practice. Let’s say you want to get into search distribution. You don’t know what topics, ideas, or angles to create for your search optimized YouTube videos. Okay, well Ghostriter, it creates the entire videos for you. You don’t know how to script your videos? Well, that’s fine because Ghost Writer OS just scripts your videos for you. Let’s say you want to use that same video concept to create dozens of short form videos for social distribution. Don’t know how to turn that one concept into 10, 20, 30, 40, 50 different short form videos? Ghostriter will create these new concepts for you and write the scripts for you for each one of them. This isn’t some cute little AI bot. This is a full-blown done for you customer attracting system. Once you have this in place, customers, they just come to you. They flock to you. And that is why we offer this for $2,999 a year for public access. And by the way, considering that it replaces entire marketing departments, that’s a steal, okay, for you though, we have decided that when you join Monetize today, you’re going to get full access to this special software, Ghost Rider OS, 100% free. The same system enterprise clients will pay nearly $3,000 a year to use is yours for free when you join today. Most AI tools are one-sizefits-all, like trying to perform surgery with a plastic knife. Ghostriter, on the other hand, is like having a full team of robotic surgeons performing the surgery for you. Now, what would it mean for you, your family, the why that we talked about before in previous episodes? What would that mean for you if you could instantly create the kind of content that brings in customers using cuttingedge technology that not even one in a million even knows exists? Speaking of unfair advantages, the last mystery bonus might be the most powerful thing that we’re actually offering. You see, all we talked about today was the power of distribution. You already understand how you can get standard distribution from W. Okay, standard distribution. But as a co owner in a company this size, of course, you know, I get certain privileges and I can offer you guys certain priv privileges that no one else can. More important, okay, I get to, as I said, I get to pass on these special privileges to you. So, I told the W team, I don’t want any of my customers having to compete for distribution in the same marketplace as everyone else in the platform. I want a premium space. I want our own space. Okay? Now, this is like having a beachfront location for your restaurant in the best area, the best city in your country. With [ __ ] okay, with [ __ ] it’s still amazing. You still get great real estate in the best city. Okay, you still like it’s it’s great. You know, the standard distribution is great, but what you get with Monetize, that’s different. That’s beachfront locations, okay? Every single person in Monise gets premium distribution, okay? Just for us. How about that? Now, what am I talking about here? You see, you get premium marketplace placement on Walt. We’re going to have a whole section on the Walt marketplace only for digital products for monetized members. So, just by being inside Monetize, you already have a competitive advantage over everyone else. Now, let me put this into perspective for you. Wop’s marketplace is currently putting $2 to $3 million a month in people’s pockets every single month. Here is how many units of their digital products some of the people in the marketplace just sold in last 30 uh 30 days alone. 2,411 units, 2,845 units, 483 units, 192 units, 989 units, 398 units, 141 units, 111 uh 18 units, 336 units, 166 units, 495 units. As you can see, this is not sorted by number of units or anything, okay? This is just random digital products selling on the marketplace. This is a third of the first page. There are dozens and dozens and dozens of this pages of these pages. And this is how much this marketplace is moving on a monthly basis. And we’re giving you prime placement in this marketplace. This is like having Jeff Bezos teach you Amazon FBA and then giving you the secrets and giving you premium placement on Amazon’s first page. That is what we’re doing here. It is virtually impossible to fail because you’re not just getting theory, you’re getting direct access to a marketplace that is proven to work. A marketplace that’s already generating millions in sales for digital products just like the ones that you create. And listen, instead of having to fight your way to the top, you are getting premium placement handed to you on a silver platter. This is the kind of advantage that most people will kill for and you’re getting included with your monetized membership. So, let me ask you, can you imagine what it would mean for your success to have guaranteed prime placement in a marketplace that’s already putting $2 to $3 million a month in our users pockets? Imagine that what that would do for you. You see, when was the last time someone not only taught you exactly how to create a profitable product, but also handed you premium shelf space in a proven hightraic marketplace where people are already selling hundreds or even thousands of units a day. Isn’t that precisely the kind of unfair advantage that separates those who struggles from year for years from those who start profiting almost immediately? So, inside of monetize today, you get access to the digital product formula that will walk you through this three steps to start and scale your first successful digital product, which is develop, distribute, and deliver. So, that way you can create your digital product from zero in no time and position yourself for the fifth wave of the digital world before everyone else gets there. You also get a golden ticket to monetize media. As I said, all I need from you is to commit for 90 days. Not 5 years, not 3 years, not even 1 year, 90 days. And if you do this right, 90 days from now, you could have the keys to a brand new McLaren. And [snorts] on top of that, you I’m actually going to hand you these keys in person at our live 1-day mastermind event in the New York WP offices. And to make sure that the playing ground is leveled and that you get as much of a head start as everyone else in Mortis, you get access to synthesis AI. This way you can create your first digital product in hours using AI even if you have no previous expertise in any specific topic. Finally, you get our two mystery bonuses. First, you get ghostriter OS, your full donefor you client attraction system that allows you to go from one source of income to three, four, five different source of income completely done for you with the software. This way, your scale with this business becomes virtually unlimited without you having to hire an expensive content team or learning how to become a master at scripting content yourself. Finally, you get premium distribution in the fastest growing digital product marketplace in the world where our users are passively earning $2 to $3 million a month by just listing their digital products there. That is your beachfront restaurant location for your digital product. The total value here is well over $10,000, which would be an incredible deal if you had to invest $10,000 to be a part of this. At $5,000, this would be an even better deal. At $3,000, this would be batshit insanity. This would be crazy in terms of the deal that you are getting here. And I am giving to this to you at the best economical price possible. Listen, just in prizes alone, let alone the software, all the other costs, just in the prizes alone, I’m giving away $250,000 in prizes, which is why this is an incredible deal at just $14.95. And yes, we do have financing options available at the checkout. So, just choose the option that makes the most sense for you. Now, before I go ahead and actually drop a link for you to join Monetize, remember what I told you earlier? I agreed to reveal the mystery bonuses to you today on one condition. that when I reveal them to you, if you are truly serious about your why that you wrote back down on our first session, if you’re actually committed to that why that you had written down in the first session, if you are truly serious about that why behind why you are here today and you see how incredibly powerful that these bonuses are for you, the first thing I expect you to do is go up and sign up right now. That was our condition. And now it is time for you to act for your why. Okay. Now it is time for you to commit. So I’m going to go ahead and drop the link to join in the live chat in three, two, one, and now.

So you can go ahead and save your spot by clicking the link that I just dropped and as well pinned in the live chat. Or if you’re not watching live, you can go ahead and find the link in the description or as a pinned comment of this video. And by the way, don’t forget about the insane guarantee that we have, the insane guarantee that I’m giving you here where I’m literally alleviating all of your risk. It is our work with you until you win guarantee. It is very simple. You either make at least $15,000 with your digital product or we keep working with you until you do. We keep coaching you. We keep making sure that you have all the tools necessary, okay? And we will never charge you another dollar. When future programs come out, you get free access to that. You get free continued coaching. Okay? We will continue working with you until you win. And that is our guarantee. Okay? We’re going to keep coaching you. We’re going to keep giving you updates and new programs. We’re going to keep supporting you until you hit that $15,000 mark. I am the only person in this industry that can offer a guarantee like this because I’m the only one who can actually verify how much money you’re making through WP. Okay? This is a two-way street. Okay, there needs to be trust on both sides. So, I am the only person who can ever offer a guarantee like this. Okay, because we can actually verify and we can see on both sides that we’re upholding. Both of us are upholding our sides of the bargain. As I said, we can literally verify every number in real time. And that is why we can offer such a ridiculous risk-free guarantee because we know that this works and we can prove that it’s working for you. So, really, you only have two options. Either you succeed and you make at least $15,000, in which case, like we’ve done our job, or we keep working with you until you do. There really is no way to lose. And in addition to that, your investment is protect protected by a 7-day money back guarantee. Meaning that for whatever reason, if you don’t like anything you see inside Monetize, you have 7 days to get 100% of your money back. All you need to do is email uh email [email protected] and ask for a refund and we’ll get it processed with no questions asked within 24 hours. That is our promise. with this. I am literally taking out all the risk. Okay? All the risk is on my side. You don’t have any risk on your end today. By the way, if you have any issues checking out, just a heads up, my team will actually reach out to you within 5 minutes through the contact information you fill out on the checkout page. So, if you get a SMS or you get a WhatsApp, don’t worry. You know, it’s not some random stranger. That’s my team, okay? If you’ve actually checked out, okay? So, if you’re going through the checkout process, you’re having issues for whatever reason, my team will be on standby there to help. Now, before we keep going, a warning for the ones talking [ __ ] about the people who are committed to building an abundant life and becoming ungovernable through their online business. Pay attention. I know my words might sound too good to be true sometimes. And the results I, you know, I show here, how simple I make things sounds, I’ve made it very clear at the beginning of this challenge already. This will not make you rich overnight. I’ve made this very clear. You will not have the same results as I’ve had and the other people I’ve shown you here today in a matter of days. You won’t. Of course not. But I’ll give you the knowledge, the direction, and the tools you need to succeed, as well as the incentives you need to put in the work. How much you’re going to make and how fast you’ll make it is only dependent on how much effort you put into executing and making the most of the advantages that we have snacked for you inside Mont. What I can guarantee is the following. You won’t have to study for five years, slave away in a corporate job, or pray to get a promotion in a crowded, saturated market that, by the way, is soon going to get replaced by AI. Anyways, now let’s get back to our workbook. Tonight’s homework is very simple. Write down what is going to be the first distribu distribution channel that you’re going to expand to after listing your digital product on WP. Think about all the different distribution strategies we covered today and list them down. Okay? Write down each one of them on a piece of paper and split this paper into two columns. Then in one of the columns, write down what you like about each distribution channel. On the other column, write down the things you don’t like about that distribution channel. Analyze your answers carefully and from that take a decision. And then from there, write down your final answers. All right? And keep this paper. Now, what I want you to do is I want you to set an alarm on your calendar for 90 days from now for you to remind you to actually come back to this paper. And I want you to stick to what you wrote down here for 90 days. If you can do that, you will be surprised how much your life can exponentially change in this 90day period. Now, this is your commitment to yourself to make this work. And with that being said, let’s go ahead and kick to your favorite part of these live sessions, which is the informal Q&A hangout session with my co-host, Jason Fladman. You already know who he is. You already know how good he is at what he does. So with no further ado, let’s go ahead and welcome in Jason. What’s going on, Iman?

AI. This is it. This is how people are getting rich right now. I just need to find my angle, pick one thing, go allin. Well, or what about trading bots? People are making a fortune with trading bots. Or what about that faceless YouTube thing? It’s fully automated. No AI apps. You don’t even need to code anymore. What about ghostriting on Twitter or or newsletters or automations? Look, there is a new tool every single day. Another guy swearing that this is the one. And then you go, you know what? This is too much information. Maybe I’ll just think about it tomorrow. Sound familiar? Look, I know you’ve been here before. You’ve been scrolling for hours hunting for the perfect way to make money with AI. And look, I get it. I know how it goes. You find a video. This is the one. You get super excited and then you save it. And then the next video says something different. So, you save that one, too. And then the next until you’ve got a list of 20 perfect ideas and you’ve started exactly none of them. You know AI is the future. You know that’s where the money is. That’s not the problem. The problem is that there’s too many options and every single one sounds as good as the last. So instead of moving forward, you do the opposite. It buries you. You go looking for clarity and you walk away more confused than when you started. And here’s the part that nobody talks about while you are stuck there researching, weighing it all up. The months are going by. And the people who just picked one, they’re already ahead. Not because they were smarter than you, but simply because they stopped scrolling and they just started. Look, let me be very clear. It’s actually not your fault. There’s nothing wrong with you. You are not behind because you’re lazy. And you’re not stuck because you’re slow. You are simply standing in front of a hundred doors with no idea which one to open. Anyone would get stuck in this cycle. And honestly, the fact that you’re even here, the fact that you have seen what AI can do and you want in, that’s not nothing. That’s step one. And most people, they never take it. They laugh it off. They scroll past. They’ll be saying, “Well, I should have started 3 years from now.” But step one is where almost everyone gets stuck. So today, we take step two. We take all of that chaos and we organize it. Five proven ways to make money with AI. And at the end of the video, I’m going to use a very specific method to rank them one to five and finally organize the chaos that’s been keeping you stuck. And not only that, I have a gift for you. I’m going to be giving away a MacBook at the end of this video because I remember what it was like when I first started my journey. And as sort of your older brother here on YouTube, I want you excited to work. And one of the best ways that we can do that is give you a brand new shiny computer. So that way you can get your new side hustle off the ground even quicker. So all you have to do is watch the rest of the video, leave a like, and comment anything you found interesting or insightful from the video. And make sure you come back to next week’s video, and I’ll actually leave it as a pinned comment down in the description. And from there, we’ll have all the instructions for how you can actually claim it. So, I’m sure you’re very excited to actually get into today’s video. I’ve printed out a bunch of boards to help me visualize this for you. So, let’s hop on over to that and let’s unpack these five proven ways. So, look, let’s not waste any more time and let’s get straight into side hustle number one. And that is AI userenerated content. So, I’m sure you’ve seen those videos on Instagram or Tik Tok where someone is recording themselves using a product. Now, here’s the thing. These videos make e-commerce businesses a lot of money. In fact, actually tomorrow I’m seeing one of my good friends, Hudson. His business, Comfort, does over a billion dollars a year with a lot of these techniques. Because what most people don’t realize is that these videos are actually ads for the product that they’re showing. These videos showcase the product in a viral way, which creates interest in the product. And nine times out of 10 below these videos, there are always links pushing the viewer to a store page to actually go ahead and purchase the product. So what happened is that big businesses realize the UGC ads often work better than the high production ads that used to work in the past. You know, you used to get a massive studio in a production and it used to be like a whole campaign. Whereas now these days, the stuff that looks like it’s just been shot on iPhone performs the best. But there is one problem with UGC. if it isn’t being used as a paid meta ad, it relies on virality and virality has an element of luck to it. So really the only way to actually mitigate luck is to post UGC at scale with a lot of volume across different platforms. Now the problem that businesses face is that creating content at scale regardless of whether it’s UGC or high production content, well that’s time consuming. But what if, just what if, businesses could create UGC videos without actually filming every single video manually? There would be absolutely no time constraint, allowing an almost unlimited amount of content to be created to promote their products. And voila, this is the exact problem that AI can now solve because there are specialized AI tools that allow you to create content, specifically UGC, without actually doing the filming or the editing manually. And this, my friend, creates a big big opportunity for you. Every brand that’s posting content and running ads on Tik Tok, Instagram, and Facebook is desperate for this content. And we’re not talking about just one or two pieces of content. You see, these videos generally have a short life cycle. They don’t work forever. So, these brands need a constant stream of new content every single month, which means most importantly, that this is a side hustle that pays you consistently every single month. And what’s cool is that absolutely nothing about this model is complex because you are responsible for one thing and one thing only, creating the content. The business or the brand that you work with, well, they take care of the product and the service fulfillment. They take care of the marketing, the social media management, all that other stuff. Now, what’s very interesting is that historically, you had to be the person on a camera. You needed the right look, the right background, decent lighting, and the confidence to talk to a phone or a camera. Whereas now, you need none of that. AI can now create the person, the location, the lighting, and the persona. And the crazy thing about this side hustle is that it’s actually pretty simple, okay? especially if you’re creating simple UGC videos. You just need to rely on specialized AI tools that already have built-in prompts to do exactly this. Now, there are a number of software options that are available to do this. Higsfield being a great example. The process is very simple. You’re going to write the script. You’re going to upload or create a face. Then, you’re going to upload the pictures of the product. And lastly, the software creates a UGC video. That is it. The software will then produce a video of a human talking to a camera holding the product and reading the script that you wrote. And you can basically do it in any language. You can spin up 20 different variations in 1 hour. And none of them are real. So, I’m sure at this point you’re wondering, “Oh, well, this sounds amazing. Well, how do you actually get paid?” Well, you have a few options. You either charge per video or you charge a monthly retainer. A single AI UGC creative goes from anywhere from $50 to a couple hundred. But the real money is in the retainers. Okay? brand pays you a flat fee every month for a specific batch of videos. So, let’s actually go ahead and do the math. Let’s say you agree to five monthly retainer deals and you charge $2,000 per month. Well, in that case, you’re making $10,000 a month from those five retainers. Now, one thing to bear in mind is that every single side hustle that we’re talking about in today’s video will have some pros and some cons to it. I have to be honest with you, no side hustle is 100% perfect. So, let’s take a look at the pros and cons of AI UGC. Pros. The startup cost is almost nothing. Okay? No camera, no studio, no team. All you need is software. The skill barrier is all the way down here. Okay? You’re not acting, you’re not filming or editing for hours. The AI carries the hard part. The demand is big and it repeats. Okay? Brands need new creatives forever. One good client pays for a long time. Plus, the low upfront investment results in very healthy profit margins. This is not the case with many other side hustles. Now, let’s talk about the cons because there are also cons with this. because it’s this easy to start. Everyone’s starting and for this reason having good sales skills is a key factor in success. And you need to understand that AI videos can still look a little bit off, okay? And audiences are getting better at spotting it, which has led to some brands avoiding it completely. And fundamentally, you need to understand that AI UGC creation is a service, which means that scaling it is directly linked to how much you’re working. Okay? If you want to make more money, you need more clients and you need to produce more content. This leads to more complexity over time. So the model has a natural ceiling to it. So as you can see, there are pros and cons with AIUGC. There will be downsides to all of the side hustles that we discussed today. So maybe you look at AIUGc and you think, well, this one is for the people who are a little bit more creative. And I get it. That’s fair. If you’re someone who doesn’t consider yourself creative, well then maybe this isn’t the side hustle for you. So with that being said, let’s move on to the second side hustle. And that, my friend, is AI websites. Every business on Earth, okay? Whether it’s a service-based business or a physical product business needs a website. All business owners know this regardless of their age or how technical they are. But here is the sad reality. Many small businesses either have a terrible website or no website at all. The plumber, the dentist, the gym down the road, or the guy who does kitchen renovations, millions of them are running real businesses on a Facebook page and a phone number. These individuals know that they need a proper website, but they simply don’t have the technical skills to build one themselves. and they’ve probably been pitched for a website for $5,000 for a two-month website build by someone speaking to them in a technical language that they just don’t really understand. And this, my friend, has created a gap. The traditional way is slow, it’s expensive, and it’s intimidating. And you can be the person to solve that by building them a clean, professional website quickly and at a price that makes sense for them. So, let me actually go ahead and rephrase that, okay? Because you’re not the person solving this problem for them. AI is solving the problem. You don’t need to write code or build websites with clunky webpage builders anymore. There are specialized AI tools where you simply explain what you wanted to build. You upload a few images and it builds it. Now, there are a number of AI website builders available such as Lovable and Bolt. Now, let’s talk about how you actually get paid. The way you get paid for building AI websites differs substantially from the previous side hustle. Because businesses don’t generally need multiple websites. This means that building a website is a one-off service, which means you get paid on a project basis. One website equals one payment. So, this means that you can’t bundle websites or sell them on a monthly retainer basis. Now, with that being said, there are still some ways where you can actually get paid on a monthly basis. The first is a monthly maintenance fee. The way this actually works is that you charge a larger upfront fee to build the website and once it’s live, the business pays you a small retainer for hosting and updates. For example, website charge is $999 and the monthly fee for upkeep is $99. Now, there’s also a second way to get paid monthly, but it requires higher levels of skill and overall complexity. You see, you could sell an AI website to start with, and once you impress a business with a website, well, you can actually then upsell on services like SEO or paid traffic. For example, let’s say you do the website super cheap at $999. But from there, you charge all of them for SEO/ad services, and that’s $1,999 a month. Now, of course, the second option looks a lot more financially enticing, but just be aware that it comes with a whole new level of complexity. Services like ads often require experience or a team, especially if you want to do it at scale and work with multiple clients. So, my personal suggestion is you start by simply selling AI websites to make quick and easy money and later down the line, you can actually then move on to offering additional services. And once again, just like the previous model, there are pros and cons. So, let’s actually go ahead and unpack what the pros and cons are of AI websites. The first is that the ticket price is quite high, especially, you know, comparing it to AI UGC. You can easily charge $1,000 plus as a beginner. The upfront investment is minimal. No need for a team, an office or anything like that. All you need is some specialized AI and a Wi-Fi connection. And with that, you’re ready to go. Now, the demand is super obvious and it’s everywhere. Okay? Every business needs a website, and you don’t need to educate prospects on the need for it. The service that you are providing is tangible. You can show a prospect a demo of the completed website, which makes the sales process easier. Now, we have to discuss the cons. Okay. The competition is the first one. There are a lot of businesses out there that do web design services and the AI tools are freely available to almost anyone. And as I mentioned before, the pricing structure is a oneanddone, which means you never stop selling. If you stop selling, your income stops. And you also need to understand that if you stop showing up, so too does the income. Okay? You find the business, you build the site, and you deliver it. And with this model, because the product doesn’t naturally repeat, you are hunting even harder than before. Despite AI being a core part of the model, it is hard to reach full autonomy. So, look, now that you have two different side hustles to compare, you’ll see that the pros and cons are quite different. And later in the video, we’re actually going to develop a full picture by comparing all five. So, let’s keep going. The third AI side hustle is one that has really taken off in this last year, and that is AI short form clipping. You see, over the last few years, a specific style of content has been taking over, and that content style is short form. Instagram reels, YouTube shorts, Tik Toks, all these platforms are growing year after year and the demand to become a part of it is increasing. Every podcaster, every YouTuber, every coach is sitting on hours of long- form content, multi-ourong podcast, webinars, live streams, and YouTube videos. And buried inside of that content are dozens and dozens of standout moments, most of which would perform well as short clips. And creators know that they have great moments in their long form, but they hardly ever take advantage of it. Let me tell you why. Creators tend to focus on doing what they love, which is creating. But chopping a single episode into 20 good vertical clips takes hours of long, tedious work, and it needs to be done for every single piece of content that they put out there. And because of that, they just don’t do it. And that actually creates a gap. And that gap is exactly where you come in. You’re going to go ahead take their long- form content and turn it into a stream of shorter clips ready for them to post. Now, back in the day, that meant that you needed to know video editing softwares to actually clip the content to understand what moments would go viral, as well as time to sit and produce multiple clips. Whereas, with the power of AI today, it can literally scan through your long- form content and automatically find the best moments for you and then cut them into different clips. What used to take multiple hours of editing can now be done in the same time it takes to grab a coffee. Multiple hours has now moved to a few minutes. Now, there are a number of good AI clipping tools out there. Opus Clip is a great place to start. And once again, with this model, the money comes back in each and every month because it’s not a one-off job. Because remember, you’re going to sell it as a monthly retainer. Just to give you some context, a clipping retainer usually runs anywhere from $1,000 to $2,000 per month per client. Once again, that depends on the volume, which can add up pretty quickly. If you land five clients at $1,500 a month, well, then congratulations. That is $7,500 a month for you. So, let’s go ahead and talk about the pros. Income is recurring by design, okay? You’re not always going back to zero, hunting for a new client every single month. You sign them once and they pay you again and again. And also, it has the lowest skill barrier of any side hustle in today’s breakdown. The AI makes the creative decisions. If you can tell good from bad, you can run this. Pros, it costs next to nothing to operate. Outside of the software subscription, there are no real expenses. Standing between what you charge and what you keep. Next, the demand keeps growing. Short form is where all the attention is. Every creator wants more of it and almost none of them want to do the cutting themselves. Now, let’s talk about the cons because the low barrier that actually makes it easy for you is also what makes it easy for everyone else. Okay, it is a crowded space and when everyone can do the same thing, people start competing on price and normally that’s a race to the bottom that you don’t want to get into. You also need to understand that it has the smallest ticket size of the four models. Okay, you’re charging hundreds to low thousands per client which means that you need a solid volume of clients before the income really starts adding up into anything substantial. And also the growth doesn’t rely on you working smarter. It relies on you working harder. Every new client brings more content which means longer hours and more clips that need to be produced. And that is the major pain point when it comes to AI content clipping or clipping in general. Your money is tied to your work. Okay? Their content doesn’t stop. So your clipping can’t stop either. Each and every week there’s a new piece of content which means more clips to create. And in order to grow you need more clients which brings in more content and the cycle continues. You are essentially a factory. And once the production line stops, well then so too does your income. Now at this point, all of the side hustles we’ve covered are all linked to creativity. Okay? AI UGC, AI clipping are both content focused side hustles. AI websites also have sort of an aesthetic element to it. Whereas the fourth side hustle is for those of you who are more operationally minded. And that is what brings us to AI voice agents. I’m sure you know this, but most local businesses run almost entirely on phone calls. the dentist, the clinic, the law firm, the home services company, their phone is their front door. And every time that phone rings while they’re actually busy with a customer or client and no one answers it, well, that caller doesn’t wait. They just call the next business on the list. A customer that’s worth hundreds, sometimes even thousands just gone. And this happens multiple times a week. And most business owners don’t even feel it because they never see the calls that they missed. But the leak here is real. And by the way, it is expensive. This is the exact problem that an AI voice agent solves. An AI voice agent answers the phone on the first ring every time, 24 hours a day, 7 days a week. It sounds completely human. It handles a conversation and it books the appointment straight into the calendar. Look, an AI voice agent is like a superhuman. It never sleeps or gets lazy. It never takes lunch. And it never misses a single call, which makes it one of the easiest things on this entire list to sell. You walk in telling them exactly how much they’re losing and then offer to stop it. Now, historically, that meant understanding a full software stack of tools. Today, there’s almost no coding required thanks to AI. Tools that do this are consistently shifting as they develop. So, right now, Vappy is a good option to actually go ahead and start with. So, you’re actually going to go ahead and start off by training the agent on its specific job. You cover what the agent does, what the agent says, the questions it asks, and what it does with those answers. Next, you give the agent all the information it needs, calendars, knowledge bases, and additional instructions. Lastly, you ensure that call forwarding is set up between the voice agent and the business’s phone number. From there, congratulations. It’s live. Now, look, I’ll be honest with you. Of the four models we’ve discussed so far, I would say this one has the steepest learning curve, but that’s also exactly why it pays the most. Fewer people push through the barrier. So, let’s go ahead and do the math. You charge a setup fee to build and launch the agent of around 1,000 to 3,000. then a monthly management fee of $800 to $1,500 a month. Five clients at $1,000 a month is $5,000 a month plus a setup fee every time you bring on someone new. And what’s interesting is that this model actually brings through a unique kind of leverage. Once that agent is answering their phones and booking their appointments, the business cannot turn it off. Cancel it and they start missing calls again. So they feel the loss immediately. So of course they don’t cancel, they just keep paying. So, now that we know how this side hustle works, we need to dive into some pros and cons that you should be aware of. So, first, it has the highest ticket size of all the side hustles that we’ve mentioned thus far. You’re charging a setup fee upfront, plus a strong monthly retainer on top of that. Now, what’s cool is you’re actually going to gain a lot of leverage because once the agent is answering their phones, it becomes part of how the business operates, and they can’t really just turn it off. The ROI for these businesses is obvious before you’ve even finished the pitch because instead of trying to convince them, instead, you’re showing them what it’s already costing them not to have it. And once it’s built, the agent will actually run without you being present. It answers calls, it handles conversations, and it books appointments on its own. Now, look, I’ll be honest with you. This definitely has the steepest learning curve of all the side hustles so far. This isn’t something that you just figure out in your first hour, okay? It will take some time and some tinkering to get it right. Yes, of course, you build something that runs without you, but it still needs you if things go wrong. Glitches, updates, and changes all come back to you at the end of the day. And one of the unfortunate things is that growth still means finding another client, building up another agent, and managing another relationship. More money always means more load on you. So, look, we’ve covered four of the five side hustles that I plan to cover today. We have one more to cover before we dive into how they actually match up against each other. Let’s get straight into the fifth and final side hustle of the video. So, let me introduce you to AI digital products. Every side hustle that you’ve seen so far has one thing in common. The money exists because you keep showing up. You are chained to your work. Whereas AI digital products breaks that chain. You build it once and it sells to the next person exactly the same way it sold to the one before. Whether it’s an ebook, a program, a template, a paid community or a tool, the mechanism is always the same. You are not trading time for money anymore. In the past, building this used to take months of your time and had multiple prerequisites. First of all, you needed genuine expertise in a field. You need a full production team. You need a custom platform for hosting. Well, congratulations. Those barriers are officially gone. AI can now research a topic. It can structure it. And it could produce a full draft faster than any human could. It reads more on any given subject than most experts have. It cross references more studies than any person could realistically go through in a year. You don’t need to be the expert anymore. You just need to know how to point the AI at a problem and let it build you the solution. And once the product is built, there’s more than one way to get it in front of the right buyers. You can either sell it to your own audience or you can list it on a digital product to marketplace or one of my favorite ways to do it is you actually build it for someone else’s audience entirely and simply take a cut of every purchase. Now look, you might say I’m a little biased here, but generally the specialized AI tools for making and marketing AI digital products are limited. Now, my team and I have developed two tools specifically for this purpose. Synthesize AI and Ghostriter OS. What’s cool is that the specialized AI handles two specific things for you. building and packaging the product as well as writing the copy that drives purchases. And I’ve seen this work firsthand with the tools that my team and I have built. Now, let’s go ahead and do the math. You price your product at $500. You need 20 sales a month to hit $10,000 a month. Price at a,000, you need 10. That is less than one sale per day. And the real beauty of this is that digital products cost almost nothing to reproduce once created. The 10th sale will cost you the exact same as the 200th. There is no client to manage, no service to run, and no delivery to handle. Now, just as we did before, there are some pros and cons that you need to be familiar with before you move forward. So, let’s go ahead and evaluate those right now. First, and this is massive, there’s no marginal cost per sale. So, whether it sells to one person or 10,000, nothing about the product changes. There’s also no ceiling tied to your hours. Growth does not require more of your time. It requires more people finding out about your product. Now, outside of the tools, there are virtually no other costs, no team, no equipment, no ongoing delivery expenses eating into what is your money. Once the product is built, it’s the closest thing to passive income. Now, I don’t believe in passive income. I think that terms BS. I don’t think there’s such thing as passive income. I just think there’s leveraged income and there’s also front-loaded income. And that is really what this model allows. It just gives you leverage where you can make it once and sell it infinite amount of times. Now, let’s be honest about some of the cons, okay? A winning product is not guaranteed on the first attempt. It’s kind of like a slot machine with unlimited plays. You will eventually hit, but it might take several attempts before one lands. Also, the product doesn’t just sell itself because it exists, okay? You need a distribution channel actively working for you. But what is cool is that unlike other models on this list, you’re not hunting a brand new buyer from scratch each time. Whichever method of distribution that you actually choose, you’re actually stepping into demand that already exists. You solve it once, you find your channel once, and the product keeps selling long after that work is done. So, there we have it. Those are the five best side hustles to start as a beginner. You can start these today with no experience because every one of them leans on AI to do most of the heavy lifting. The tools carry the hard part. So, the learning curve is low across the board. And even more importantly, these five actually work. Look, I’ll be honest with you. There are a ton of AI side hustles out there that sound incredible in theory, but most never make a dollar. These five made the cut for one reason. They’re proven. Right now, today, thousands of ordinary people are making real money with each of these. But here’s the thing. Five proven options is still five options. And that’s the exact trap that we started with, right? Too many good options, no way to choose. So, let’s systematically look at each one of these five proven AI side hustles to really decide which one is the best. So, let’s actually unpack this. As I mentioned earlier, there’s a set method that I use when I look at the viability of side hustles, and it fits really well into the whole concept of today’s video, finding clarity in the chaotic world of AI. It’s called the clear method. Clear is an acronym and it stands for competition, longevity, effort, autonomy, as well as recurring. Competition, very simple. How crowded is it? If it’s a high score, that means that the lane is still open. If it’s a low score, that means that you are knife fighting a,000 other people on day one. Now, the next is longevity. Okay? Does it last? Is it something that still pays you in 5 years time or is it a trend that’s going to be gone in a few months? Now, let’s discuss effort. How much effort does it take to acquire the skills needed to succeed? What about autonomy? This means does the business run without you or does the income stop the second you stop showing up? This is very important, by the way. What about recurring? Does the business model keep paying or do you wake up at zero on the first of every month hunting for the next payment? Now, for each side hustle, there are five points allocated to each category, meaning the perfect side hustle would score 25 out of 25. So, let’s actually go ahead and start off with AI UGC. For competition, it has the lowest barrier to entry on the entire board, which sounds great until you realize it’s also the most crowded of all the side hustles. Anyone with a laptop and the right subscription can start a UGC agency this week. This results in skyrocketing competition, meaning that standing out isn’t always easy. And for that reason, unfortunately, I’m going to have to give it a one. Now, let’s talk about longevity. This is the shakiest side hustle in terms of longevity. AI content moves at a ridiculous pace. The platforms are getting sharper at detecting and labeling it. Audiences are getting better at smelling it out. And what’s converting this month can be dead by next month. So unfortunately for longevity, I’m going to have to give it a one again. Now let’s talk about effort. And this is really where AI UGC performs well. It is the single easiest thing on this board to begin. No filming yourself, no being on camera, no editing skills, no gear. You type a script, you upload or create a face, and the tool does the rest. You could genuinely have your first ad made by the end of today. For a total beginner, nothing here honestly is more accessible. So for that, I’m going to have to give it a five out of five. Now, what about autonomy? You see, this is a pure service. The money only exists because you keep producing it. You find the batch, you make the batch, you deliver, you repeat. The day you stop repeating the process, the income stops coming in. So, for that, unfortunately, I’m going to have to give it a two. Well, what about the recurring nature of it? It sits in the middle of the packet in terms of the income structure because you can actually sell it on a monthly retainer. So, it’s not fully back to zero every month like some side hustles. One problem is that brands churn through creative and agencies fast. So, the income is repeatable, but not always reliable. So, for here, I’m going to give it a three out of five. Now, let’s go ahead and total it up. Of course, it is still a side hustle, which is proven to make money, but it has a few holes that you need to be aware of. So, final score, adding all this up, it gets a 12 out of 25. Now, what about AI websites? Well, for competition, it’s better than UGC, but it’s still crowded because the tools made web designs easy for everyone. And there are DIY builders where in theory, the business could do it themselves. There’s definitely room because every business on Earth needs a good-looking website. So, in terms of competition, we’re going to rank it a two out of five. For longevity, this side hustle performs well in terms of longevity. Look, websites are not a trend. Every business needs one, and that will never change. The demand has been there, and to be honest, it will always be there. So, for longevity, I’m going to give it a five out of five. For effort, this is a very beginner-friendly side hustle. It takes a bit more effort than UGC because you need to have some basic copywriting skills to really take your craft to the next level. But once again, with the specialized AI tools available, it is relatively low effort. So once again, here we’re going to give it a four out of five. For autonomy, similar ceiling to last one. You find the client, you build the site, you deliver it. The money is tied entirely to you doing that over and over again. It doesn’t run without you unless you build a team. So unfortunately here, I’m going to have to give it a 2 out of five. For recurring, a website is a oneanddone purchase. You build it, you get paid once, and then that client doesn’t really need another one. Look, I can bump up the score a little bit because as I discussed, you can charge some sort of minor additional services, but for the most part, you’re not really building an income that comes back. So, for that, I’m going to have to give it a 2 out of five. So, for the grand total, in my opinion, AI websites outperform AI UGC slightly. Both models can work, but there are some minor advantages in the AI website model that gives a slight edge. So, if you add all of this up, the final score is actually 15. And that actually brings us to AI clipping. Now, the barrier to entry here is just as low as AI UGC. The tools do the creative work, which sounds great until you realize that means that anyone with a laptop and the right subscription can start a clipping agency this week. And when everyone can do the same thing, people start competing on price. That is not a position you want to be in. So, I’m going to have to give it a two out of five for that. For longevity, look, I’ll be honest, short form content is not going anywhere. In fact, the demand keeps getting bigger for it every single year. The vulnerability is the service model itself. As the tools keep getting better and more accessible, creators may simply start doing it themselves. Now, I wouldn’t say that’s an immediate threat right now, but it’s a very real one. So, I’m going to have to give it a two out of five for that. Now, in the effort department, this is where AI clipping performs very well. Remember, you are not editing anything. The AI finds the moments, it cuts the clips, and burns in the caption. Your job is to quality check and deliver. If you can tell good content from bad, you can run this from day one. So, for that, I’m going to give it a four out of five for effort. When it comes to autonomy, unfortunately, this side hustle sits closer to a job than it does being a hands-free income stream. The clips only exist because you keep producing them. Every new client doesn’t make your life easier. It just adds more content, more clips, and more hours. The production line only moves if you keep feeding it. So, unfortunately, here I’d have to give it a two out of five. Now, for the last piece on the scorecard, recurring AI clipping has a slight advantage because of the fact that you can actually implement monthly retainers with creators. Because they publish constantly, that also means that they need you constantly. Sign them once and the income keeps coming in for as long as the clips perform. It’s not perfectly reliable, but it’s close enough to recurring income. So, for that, I’m going to give it a four out of five. So, to summarize, AI clipping is a decent side hustle to get in and make a quick buck. But fast to start doesn’t always mean easy to scale. And the longevity of the side hustle is something to take into account. Every client you add brings more work with it and the market isn’t getting any less crowded. So final score here, we’re going to give it a 14 out of 25. All right, so let’s talk about AI voice agents. And we have to start off with competition because the steeper learning curve here does something that the other three service models don’t. So it naturally filters people out. Most people are simply not going to push through the setup complexity, which means the space is significantly less crowded. Sure, it’s fast growing, but there is still real room for someone willing to put in the time to get it right. So, for here, I’m going to give it a four out of five. For longevity, businesses will always need to answer phones and book appointments. That problem is never going away, but the voice agent space is still young and evolving fast, and the way this model operates today may look very different in a few years. Solid, but not the safest long-term bet on this list. So, for this, I’m going to give it a three out of five. for effort. This is the most demanding side hustle of the four service models. Understanding the conversation flows, configuring the agent properly, connecting it to calendars and phone lines takes real time as well as real patience. Okay? Sure, the payoff is worth it, but please don’t underestimate what it takes to get there. So, for that, we’re going to give it a two out of five. Now, when it comes to autonomy, this side hustle is a step closer to being fully autonomous when we compare it to the others. Because once the agent is built, it runs day-to-day without you in the room. It answers calls. It handles conversations and it books appointments on its own. But like we already mentioned, any glitches, any updates, any changes at all still come back to you. Not to mention that growing your client base brings more potential for hands-on work from your side. So for here, I’m going to give it a four out of five. Now, when we’re discussing the recurring nature of it, AI Voice agents actually bring you a good case for recurring revenue because once a business implements the agent, getting rid of it impacts the business directly. So, as long as you do a good job implementing it, they’re actually going to go ahead and keep paying you a monthly fee. So, for this, we’re going to give it a three out of five. So, when we add it all up, the AI Voice Agent is a double-edged sword. The upfront effort is the steepest of any side hustle on the list, but that same difficulty is exactly what keeps the competition manageable, or at least for now. The clients are sticky, the income is recurring, so it’s actually going to tally up to quite an impressive 16 out of 25. And that brings us onto our fifth and final AI digital product. So for the competition, as long as your digital product is built around solving a real problem, there will always be a market for it. There are also multiple channels available to get in front of the right buyers, which means you are never locked into one route. The space is not empty, but the combination of genuine demand and channel flexibility means more competition is far more manageable. So for this, it’s going to get a four out of five. Now, when it comes to longevity, the demand for knowledge, tools, and resources keeps growing, and digital products sit right in the middle of that. And the best part is that there’s no algorithm dependency, no platform risk, no client relationship that can just end overnight. So for this, it gets a four out of five. When it comes to effort, AI has removed the two biggest barriers that used to exist here. Needing to be an expert and needing a production team to actually build the thing. The tool can now research a topic, structure it, and produce a full draft faster than any human could. Now, of course, you still need to identify a real problem and find a channel that works, but the workload is a fraction of what it used to be. So, for here, we’re going to give it a four out of five. And that brings us to autonomy. You see, this is the only side hustle on this entire list that deserves a perfect score here because you build it once and it sells to the next person exactly the same way that it sold to the last. It does not need you to show up every day. Growth with this model simply means more people finding the product instead of adding more hours. This is the only side hustle on this list where stopping does not automatically mean that the money stops. So for this, it gets a perfect score. And that brings us to the recurring nature of it. You see, once a product lands and starts selling, the income that comes with it requires nothing extra from you. No additional delivery, no new clients to chase, no hours to put in. But the honest caveat is that getting to that point is not guaranteed on your first attempt. It goes back to the slot machine I told you about earlier. You have unlimited attempts with this model. You just have to keep pulling the lever long enough until you hit the jackpot. So for that, it gets a three out of five for recurring income. So, let’s go ahead and tally this up. Now, one thing I need to say is that every other side hustle on this board ties your income to your effort in some way. This is the only one where that link can genuinely be broken. You build it once, you find your channel once, and the product keeps selling long after the work is done. So, for here, the final score is 20 out of 25. So before we get into the final standing, just remember these side hustles are all proven ways to make money with AI, but there are always certain side hustles that work better than others depending on the market. So when we add it all up, in fifth place on this list is AI UGC. In fourth, AI short form clipping. Third place goes to AI websites. Narrowly missing the top spot, you’ve got AI voice agents. And at the top spot, you have AI digital products. Look, there’s a reason why most of the biggest online entrepreneurs are running digital product businesses. They have seen the potential that this model holds.

[ __ ] I’m 99 overall. [music]

I cry when I walk. [music] Why you smile when I talk?

[music]

Yo, what you up to?

Looking at some of these limbs. What’s going on? What’s going on is almost 100,000 layoffs this year because of AI and it is not slowing down anytime soon. That’s not good though. No. Well, it depends who you are. It can be good, it could be bad. It’s um it’s accelerating. That’s what’s happening. Things are moving. Does it affect me? Well, no. It doesn’t affect you cuz I would never fire you. But um No, it’s about to affect a lot of people. Can you elaborate? I can, but we have a flight to catch. So I’ll take you in the car. So the issue is that millions of jobs are going to be gone by 2030. Okay? So the next 5 years millions is probably underserving it. Hundreds of millions of jobs. Like if you ever heard of universal basic income, that’s actually I can make a video on that like some other time. That’s that word started floating around 5 years ago and it’s a lot scarier than you might think. But [music] this that’s totally a topic for another day. But the point is you got guys like the anthropic CEO who I mean he does this every single day. He is closer to what’s going on right now than anyone else in the world. And by his own estimations, he says that 50% of white collar jobs will be gone in the next 5 years. These are the jobs that people have spent 3 to 5 years studying for putting themselves tens of thousands or even hundreds of thousands of dollars in debt for. And and it’s every single sector. All the banks, City Bank, JP Morgan, HSBC, they’ve all quoted, they’re laying off hundreds of thousands. The crazy thing is having these estimations, you know what’s so interesting? Normally when there’s a crisis happening like you don’t have any warning about the crisis happening this time at least they have the decency of telling you hey we are going to hire you so maybe find a way to make yourself a little bit more useful and by the way just to make things clear they’re not doing this from a position of weakness they’re doing this from a position of strength they’re at alltime record profits you know they’re making tons of money so it’s not a matter of oh we’re hemorrhaging a bunch of money so in that case we need to lay off a lot of people no they’re just trying to make their current operations even more profitable

Now the thing you need to understand is that AI is not going to replace humans. AI is going to replace humans that don’t know how to use AI. Like look, even for me in my businesses, I have yet to replace anyone because of AI. But what I have done is replace people that don’t know how to effectively use AI. It’s like having a regular colleague versus like a super colleague. So truly, I don’t say this light-heartedly, the people in the next 5 years who manage to figure out how to use AI effectively will have 50 years of leverage ahead of them. They’re going to be competing for less jobs in a shrinking job market and they’re going to have the advantage. [music]

So why do I give you this arbitrary number of 5 years? I’ll explain a little bit more once we get to the private terminal, but there’s a very big difference between people knowing about something and people actually utilizing it. So, I’ll explain that in just a bit. But for now, all you need to understand that this isn’t a thing that might happen. It’s a thing that is currently happening right now. Look, just in the first half of the year, there have been hundreds of thousands of layoffs in techreated roles because of AI. Now, look, whatever your opinions are of it or not, and I don’t know if you guys have seen some of the stuff that went on recently with Meta, it was like probably one of the biggest social media exploits in history. [music] I had countless friends that were affected by it. It was honestly it was some of the craziest that I’ve ever seen. You were basically able to hack into people’s accounts [music] because they fired a bunch of human staff for AI. So, look, that’s a separate topic. And sometimes AI doesn’t work with its intended effect. And that definitely was the case with Meta recently. But look, the point is I’m not here to sit and debate whether that was the right move by Meta or not the right move. Like, quite frankly, I don’t really care. All I care about is the fact that people are getting laid off. the safest of safe jobs are not safe anymore. And unfortunately, it’s hitting a lot of my peers. You know, people my age personally, people in their mid20s, early [music] 20s, late 20s, you know, even early 30s. So, you might be looking at this video and going, “All right, cool. [ __ ] I’m screwed. Amazing then.” Well, not necessarily. How do I say this in the most like polite way possible? There’s always someone getting screwed and someone doing the screwing. And by the way, like just now that makes it sound like using AI means that you’re screwing someone over. It’s not. The point is, you just have to be an [music] adult, look at the situation, be honest with yourself, and go, “All right, these are the cards ahead of me, and I can either get replaced by it or use it to my advantage.” And by the way, you need to understand that this isn’t the first time. Just look at every economic major shift that has happened. This is very similar to the internet, by the way. And you need to understand this isn’t the first time. There are these [music] big economic shifts every couple decades. I mean, this is eerily, eerily similar to the internet. Now one thing that you need to understand is during the internet era as it started to gain traction and gain popularity there were people that got such a competitive early advantage and then there were people that were slow to the game and the people that were slow to the game unfortunately got replaced. Now I want to make something very very clear. If I sat here and I told you you know what there’s this thing AI no one knows about it and you can get an advantage and you can get ahead because of it. Look like obviously that’s not true. Look sit here and pretend as if no one knows about AI. Everyone knows about a okay it’s a very commonly talked about thing but there is a massive difference between knowing about something and implementing something and there’s also a very big difference between knowing about something and then fiddling around with something and then actually utilizing something because yes does everyone know about AI right now of course everyone’s talking about it the extent of most people’s AI usage is they basically use the free chat GBT plan and speak to like some sort of therapist or they use chat now as a replacement for Google search that’s generally the extent of people’s usage usage. So for me, we’re really in this 5-year AI window where you actually have a chance to get ahead if you don’t just know about AI because in 2001 2002, everyone knew about the internet. Now, did everyone take action on it? Did everyone get an early mover or advantage on the internet? No. very very very big difference about hearing maybe dabbling in something and actually frontr running everyone else to be able to give yourself leverage and give yourself a competitive advantage because look I hate to break it to you you may not like to hear it but the world is a very competitive place the world is a competitive place and you are competing [music] against other people in a market so the choice is yours you either frontr run someone else to a given objective or you let them front run you the option is yours and if you do decide to use this technology I implore you don’t just use it for Don’t use it to just summarize an email. Yes, that’s great. Okay, of course, there’s some conveniences that come with AI, but that truly is just scratching the surface. There’s so much more that you can do. You truly can build a multi multi multi-million dollar venture as a oneperson business. It’s insane the sort of leverage that AI now gives you if you know how to apply it correctly. And the gap between people who just sit and watch as a new technology emerges and the people who actually take action on it. That is where the opportunity is. [music]

So as you probably noticed, times have changed and you know, bless your parents and your grandparents. They give you advice. Go get a steady, stable job. Go buy a house. Your house will be your number one asset. All these things. And to be honest, all of that was very, very true in that time period. Except back then, wages [music] would increase in line with property prices and asset prices. Now, what’s happening at the moment, they call it [music] K-shaped economy, is the people who own assets are getting disgustingly rich. I’ve actually had many, many of my friends in their mid, late 20s, early 30s this year basically tell me, “I’m retired. [music] I’m done.” And the reason they’re saying that is because they applied exactly what I’m telling you to do here in today’s video, which is they [music] used tools in front of them to build cash flow businesses to then invest in assets. And those assets, I mean, look, [music] you’ve seen where the stock market is right now. You see where property prices are. So, these individuals I’m talking about, they followed the new playbook. It’s very very very difficult to survive in today’s day and age by following your parents playbook. By following the playbook of all our cool go-get, a steady job because in the past that would have been rewarded consistency, patience, [music] loyalty to an organization. I hate to break it to you, but these organizations that you know you were so loyal to, quite frankly, they don’t give a [  ] about you. They will drop you like [music] this. They’ll drop you when it helps their bottom line, when it helps their profitability. Even though they’re incredibly profitable as is, they don’t give a [  ] they want to get even more profitable [music] and they said they’re not loyal to you. So unfortunately that doesn’t work because let’s say they even were loyal to you. Okay, let’s say they were loyal to you and there wasn’t this new headwind of AI coming in. They’re still not going to increase your wage in accordance [music] to the rising price of all these assets in this K-shaped economy that we live in. So I feel like at this point you get it. I’ve drilled it into your head and I really don’t want this to be a oh the world is ending, everything’s over. Because in my opinion, I actually think this is one of the most exciting times ever to become your own boss to have true sovereignty. All you really need is a game plan. So, I’ve set the stage already. I’ve told you what is happening in the world. Now, the question is, [music] what do you actually do about it? So, now we really get to the practical part of this video, which is, okay, you know that AI is here. It’s not going anywhere. It’s getting crazier, but how do you actually use that to change your life? So, let’s go over the practical pointers. Step number one, you have to immerse yourself in it. Now, there’s generic AI and there’s specialized AI. And the more specialized you can go with the AI. The more tailored the software and the solution is to whatever it is that you’re trying to solve, the better. Okay? Once again, that strengthens and that deepens your comp advantage. So, I need you to understand that there was [music] things that 3 years ago you may have thought were not possible. And quite frankly, they weren’t. But in today’s day and age, there is a specialized AI to make it possible. And that brings us to the second practical point which is you need to understand that AI is not something that actually makes you money in of itself. Okay? It’s not a business model. What you have to do is apply AI to a business model or a side hustle. And what it does is it allows you to take something that was historically let’s say a 5 out of 10 difficulty and make it a 2 out of 10 difficulty. Or it allows you to take something that would have taken you let’s say 2 years to accomplish a certain goal with a side hustle or a business or your some sort of online venture and it really allows you to compress 2 years down into 8 months or 6 months or 4 months. What it’s doing is taking your old timelines and squeezing it in compressing it down. And the third actionable is please do not substitute all of your critical thinking to AI. Look, I’m sure we’ve all been there. We’ve been on ChatBT and we’ve written create me a $10,000 a month business. make no mistakes. And as funny and preposterous as that sounds, that is how sort of religious some people have been going with AI. You know, look, like everything in life, there’s usually a sliding scale. And usually the truth is somewhere in the middle. And the truth is that yes, AI is an incredibly powerful tool. But the truth is as well is it’s not going to fix all of your problems. Okay? It makes mistakes. It hallucinates sometimes. And you also need to be able to push back and you need to be able to point out mistakes because as these models evolve and it’s unfortunate even with some of the larger LLMs, they’ll take a step forward and a lot of times the new model is an absolute train wreck, okay? And it’s constantly hallucinating and it’s constantly making mistakes. So please do not substitute all of your critical thinking for AI. Remember AI is not a vehicle to your dream life. It is simply a tool that allows you to get there faster.

So we actually you are if you don’t start utilizing AI today, but if you do, this will probably one of the biggest opportunities and biggest blessings that you’ll ever experience in your life. So you know, it’s up to you. You have two routes now after everything we’ve said in today’s video. If you lock in the next 5 years, could potentially be the best 5 years of your life. Or trust me, it will turn into a living nightmare. Take everything I’ve applied here today. I know I haven’t gone in super tactical.

I was not found. I was developed. I was put into a position where I could grow into that role and become that person. Tristan, you ran the content behind one of the biggest personal brands in the whole space itself. You know, I think business owners nowadays want to outsource everything and just want to hire somebody that’s going to fix all their problems and not have to talk to them about it. Back then, Iman stayed very tapped into content. Iman famously said that I was the least ROI positive team member of the company. I think he said once he saw it as like the least important thing and then it became the most important thing. Yeah. What makes someone a really good head of content? There is such a problem in the space right now of like business owners looking for a head of content, right? A head of content should have a balance between a creative mindset and an operational mindset. The people that make the most amount of money is from YouTube. Instagram and Tik Tok and feel like quick dopamine hits, but the real audiences still buy from YouTube. Somewhere out there, someone has watched every single piece of content Iman posted. every short, every webinar, probably also every single YouTube video, but they don’t know that you were actually behind it. And today, we’re fixing that. Tristan, you ran the content behind one of the biggest personal brands in the whole space itself, but still no one knows that it was actually you. Now, my first question to you is, how does it feel to have generated billions of views, impacted so many people, you guys actually changed so many lives, but I guess no one ever knew that you were the person behind it. I guess I’ve just never thought about it that way. Okay. I think I looking back at it now, it’s pretty impressive, but during I just didn’t really care. Like I saw myself as a cog in a wheel with multiple other wheels. And so like yeah, it’s cool to look back at it now, but I never thought at any time like how I how the videos were impacting anybody or like how this was changing lives. I was literally just so ingrained with like the and the running of the content system that that never really like clicked until I left. Yeah. And so it’s like it’s fun to look back at it now, but during like I wasn’t even paying attention. It’s so funny you say that cuz like for me that’s how I found out about the online money space. Um person behind the camera is how you found out about the online space. pretty much everyone that I know and for you it’s like I mean it’s probably because you were working so hard at it that you never even had time to actually like think about it that way. But I think it’s going to be interesting. I don’t think you give yourself enough credit. We had a lot of conversations. I think today we’re going to really get in the weeds uh of it all. And I think people are going to really get to understand that you actually know a lot more than even you know you give yourself credit for. But where I want to start is where everything kind of started. You know um Bermuda, right? I I did some of the research and I saw some of the very old pictures, you know, where they you even have a quote in a really old magazine where you say like that Instagram is like the future and it’s allowed you to like grow your photography business. Yeah. And so like I guess bring us back to like day zero, you know, who was Tristan before all this? Wow. Um I mean that’s a great question. I think looking back at it, like I was in university studying a product design degree, kind of doing all of the normal things. I think you know, for me at least, what my parents wanted me to do, it’s like go get further education, go get a university degree, get a job, stable income, all that [  ] Um, and like during that time, it was sort of as Instagram, like Instagram had come out at that point, but it was sort of like the golden era of like content creation, people going out and becoming travel content creators. I was like, “Fuck yeah, this is what I want to do.” And from like with my mother’s background in like insurance, Mhm. which has her son going from like two years in a into a university degree, you know, money put into it like I’m almost there. Yeah. And I was like, I think I want to do this. Yeah. She was like, oh god, no. Like that was sort of the first challenge was sort of explaining to her what this was, what this opportunity was. And I think she says it now, like credit to myself, that I was able to kind of like pull it through. But it’s had so many different uh evolutions of a career. You know, back in what was it sort of 2017, 2018, 2019? Mhm. I was travel content creator. Okay. Yeah. I saw the Iceland Iceland clips and everything. Yeah. I miss you. Always come back. Love Iceland. I saw all of it. Yeah. I’m getting used to sort of the cringe of like going back and looking at all that old stuff. But um you know working for tourism boards, working for brands, agencies and just going on and like doing shoots, creative shoots for those people just to create like Instagram content before like it was really the thing that it is now and the understanding of how like brands can utilize it. So I think I was like I was ahead of it but I wasn’t like making the most of that opportunity if that makes sense. It’s like luck but not luck cuz I remember like you said you had your friend write an article about you like the journalist with all the pictures you used to take like in Bermuda under the water and like everything. Um but I like I said there’s a part where you basically say like oh Instagram is like the new way for people to get like to get business or to get recognized or you know I get people clients through Instagram. And so it’s like some people will be like, “Oh yeah, well you work with them on.” But it’s like you kind of were also really ahead of the curve like you saw a bit of this trend and the way that I see is like because of that you know the rest happened. So it’s like I guess going from that how did the transition even happen? Like I guess first things first like how did you even meet Aman? Yeah. So like to your point of like kind of being ahead of it, I think I was so engrossed with like being a creative cuz I have like I was in a product design degree like I would consider myself like quite creatively minded. Um and so I was always looking at at it from that lens. And I think the transition happened where I was like okay now I need to turn this into a business. Mhm. What can I do? What sort of process can I take program by whatever to kind of give me that level up? Mhm. end of 2019, I had sort of finished my last contract with this travel agency. And I was like, okay, like can try and figure it out the business side of things whilst also looking for a job. And this was January, February, March 2020. And I think we all know what happened in March 2020. Yeah. And so found myself at home isolated, shaved my head, scrubbing banana bread. Okay. Yeah. Cuz I used to have like long hair. Yeah. All that sort of lore during that time that time period. Monk mode essentially. Yeah. Yeah. Also ahead of my time there. But um you know I saw this guy Iman Gadi and I had the connection I had with him was 3 years prior I DM’d him and I was like hey look I can do your content for you. I can help you shoot. He was living in London at the time agency before he was even a thing. Yeah. But like not even that sense. I wasn’t even pitching it like that. It was like I knew he was running the operation by himself. Okay. Just from watching his content. And I was like, there’s this 17-year-old kid who’s done really well in business. It was at the time where he just bought like he rented that, you know, that apartment where it’s like that whole downstairs area with the outside area. He’s got his desk against the wall. Like it’s very iconic apartment for him. Met him there just from the DM. And we kind of just struck the agreement that it wasn’t really the right timing because he was the question was like, “What can you do that I can can’t already do myself?” Okay. Yeah. All right. And when you were what was he? Yeah. So 2017 I was [  ] like 21 at that time. Yeah. Um well no 23. Yeah 23. Yeah. Something like that. And I was like fair enough. Holy [  ] It’s been it’s been like 9 years. Yeah. Yeah. That’s coming up on 10 next year since I met him. Yeah. And then you know obviously nothing happened from that. And then you kind of fast forward 3 years later his brand just kind of continued to grow and continue to blow up. And that’s why I said in my application when he put it out on his story in 2020 when he was looking for a video editor, I was like, “Hey, look, we’ve met before. I’m still I’m now more unemployed than I was before. Uh, and you’ve just kind of blown up. Your business is going crazy. Like, I think I can really help you now.” And it came down to it. I genuinely believe the reason I got that job was because I was based in London. Yeah. The proximity to him, being able to film with him. And so during that time as well, the other thing to mention was like March 2020, between March and June when I got the job, I had enrolled in I think it was agency navigator. Okay. And was doing the course. Yeah. And had paid him a,000 bucks. Okay. And so for the entire first year that I worked for him, he was like, “You have to have some skin in the game.” And then after the year of working with him, he then refunded me the money for Agency Navigator. But like I was totally dedicated to trying to start a social media marketing agency and then I was like [  ] it. Like I could start my own agency or I learn from the guy for a year and then go start something else. Yeah. Which look how that ended. Yeah. That never happened. Right. So it’s funny to look back at it. But it’s kind of like those stages of where you know timing around what I was thinking of doing with myself and the business but then also like timing around you know things that happened in my life where you know obviously the thing in 2020 happened and then I was kind of like the thing yeah like as a travel content creator in 2020 there was not a lot of gigs flying around. So not a lot of traveling. Yeah. So I was like I need to scramble and find something and this just came about quite naturally. And so it was it was literally just kind of like luck and timing for it to happen and then yeah it obviously turned into what it did. So it’s fun to look back at it for sure. Okay. That’s that’s very interesting. So in terms of like when you guys started it’s so different to how it looks today. Yeah. So I guess I’ll go back to like when you first joined like what did that look like at the start and then like I’m curious to know what it looked like at the start and then when did you feel like it started shifting something more serious? that I mean June 2020 started working uh with Iman and you know I think it was a bit of a mix like I would be spending half of my time with him filming in person building vlogs at his house or like [  ] helping him build his office setups like I was quite like I love an IKEA set so I was like he saw that and he was like perfect Tristan you’re going to design my offices right you’re going to build all the desks you’re going to put in all the lighting and do all the the framing for the shots and then the other side of it was obviously the editing and back then like our content strategy was what video did we post last time this year like last year this time of year okay let’s do that or it was um how to do Facebook ads 2019 or let’s run how to do Facebook ads 2020 and that was our content strategy and it was working uh define working I think we were I joined sort of sub I think it was sub 150k sub subscribers and then a year we grew 19,000 subscribers which by Okay. So the first year was like okay it was Yeah. It wasn’t like I came in and changed everything and then it was like we all of a sudden had this meteoric rise by no So what changed in the first year or do you think did it get like easier to be consistent? Was it I think we we just kind of learned the formats of videos that we needed to lean in on. Like we sat down and we said okay this strategy of just basically rinsing and repeat videos from the last year isn’t working. Let’s go. But Iman wanted to go a bit broader and kind of do the vlogs to show a little bit more about his lifestyle. And I think from those we were able to kind of like decipher what elements people were really interested in like monk mode came out of that just by us vlogging Iman’s day-to-day routine and then like his military. Is that is that because like the agency stuff kind of capped like you guys kind of really like you kind of took over that space and it was like on to the next, right? Ye yes and no. I like I can’t say anything to like the sort of the timing if it was exact like the two felt right for him. It just felt like right for him. It was just we need to do something a bit different that is not YouTube video sit down talking about SMMA. Yeah. Like we can document Iman’s life of him running the SMMA but also running the the program and the community which no one had really done before. No. And for him he was a young guy doing it. So I think everybody like that kind of tapped into human psychology. People are always like [  ] like I just kind of want to see what it looks like to be in like the inner workings of it. And so everything was just like snowballing quite nicely where we were introducing these newer formats whilst also kind of like doubling down ones that we knew were, you know, historic performers. And we changed the perspective where we were always just trying to make sure that somebody was getting something out of the video. You know they it wasn’t just a video for like value’s sake. it was like there is a transformation or there’s a problem to be fixed or there is some like insight to be had in terms of like Iman’s life. I think up until that point he’d gone from like vlogging his life as a you know personal trainer then into his SMMA journey and then we really went hard on like the sort of value side videos where he’s talking about how to start an SMMA. So we like he became a figure in the space. He had that cultlike following and that cultlike following wanted to know more about him as a personality and I think when we did that like I said we would find things in Iman’s lifestyle that people were like tapped into and you know if we’re trying to create content where there’s sort of like a tangible outcome what was best for you know aspiring entrepreneurs to follow this young guy who’s made a lot of money who said if you lock in for 6 months you don’t take drugs you don’t smoke weed you don’t you know drink alcohol you meditate, you get, you know, a 90 sleep score and you’re aura ringing, like all these guys go, “Holy [  ] like that’s that’s going to help me break through.” And ultimately, like it distills good habits, but it doesn’t make you a millionaire, right? Um, so I think all of those things were like all like happened quite naturally in terms of timing, but like the strategy in that first year was literally just rinse and repeat. And then into that second year was where we really were like doubling down on formats, focusing. That second year is like what year? 2021. Okay. So it was like half of 2020 and then in 2021 was where we like Iman said to me look we need to build this out like we want to scale this. So once you like guys started taking it seriously like 2021 everything. I’m sure at that point you had like a routine like what was it what was your dayto-day like? What was your week to week like working? Um I think it’s it was a lot simpler back then to what it was just before uh I left obviously like as the the mechanism or the the scale the machine grew like the systems needed to make sure it ran properly was was changed a lot at the beginning like when I first joined I was it was like a team of seven and the content calls were me and I man okay yeah was it and it was like have you edited a video yeah have you seen it Hey, it looks good. Uh, what we going to do thumbnail? And we would sit on the call and we’d make the thumbnail live and be like, “Yeah, that looks good.” Thank god we we introduced like a rehashing strategy so that we got rid of all the thumbnails that I made because they were just [  ] dog [  ] Yeah. Um, but I was editing a lot and you know, we had a lot of outputs. Like for me, I was I think we had one main channel upload a week and then uh like a student interview on the second channel as well as like another value based video on the second channel. So it was like three sometimes four um edits per week. Okay. And at that time with it being such a small team, it would just be me and I man catching up for an hour a day and an hour a day. An hour a day. Every day. Yeah. Like the whole company is built around touch points. Okay. like the like for us or as department heads, you’d have to have at least one touch point with each of your departments a day, one hour call and there’d be a wider content call where it’s like the whole department then syncs together. Yeah. So people only meet with their content team like twice twice a week. Yeah. Exactly. And so that was how you guys met like four years ago, like 5 years ago. So I can’t even imagine how today it is. Today it’s it’s it’s similar. It’s just it’s just kind of like scaled. Yeah. Um, and then the teams have grown. So then the calls become less like they have to become more efficient. Right. At the beginning Iman and I could talk about content for like 20 minutes, get everything done and then just kind of like shoot the [  ] for 40 minutes, right? Just chat about nothing. Um, whereas now it was a lot. It’s, you know, obviously we’ll get into it, but like now it’s just a welloiled machine where in a 1hour call you can get you like you can only just get through like the key things. There are still things that need to be discussed after the fact. Okay. So, so let’s say like back then when you guys had your like 2021, 2022. Mhm. So like what did that because what I’m trying to understand I think I want to get through today is like what does the actual relationship look like between like a creator personal brand owner and then his head of content. So what did like what did your guys’ relationship look like? Who was it like you know he would have a direction he wants to go down then you find how to execute it. I think that’s like people are really interested to know how did that flow between both of you guys and then how did that grow and like change over time? What I will say and I think is probably like there are some people that talk or talk about like the opposite to this and say that this is the wrong way of doing it and then there are other people that say no that’s the right way of doing it. You know I think business owners nowadays want to outsource everything and just want to hire somebody that’s going to fix all their problems and not have to talk to them about it. Mhm. I think back then Iman and and to this day Iman stayed very tapped into content like he comes from a content background. The guy was posting for years on YouTube. Yeah. By himself. And so like he understood the fundamentals. And I me coming in from like a travel content creator background, I didn’t understand the fundamentals. So very early on it was always it was very much Iman had the vision and it was up to me to make sure that I could execute on that. What does Okay, so what does executing mean? That’s like the real question because someone sees it, right? We used to watch the videos. There’s a thumbnail here, a YouTube video here, a student video here, then there’s a vlog being posted at the same time, there’s like a webinar coming up. So like like that is that’s you looking at it now, right? Like back then executing would just be we need to film this video. What time do can you come to my house? Okay, film the video, take the footage back, edit it up, produce the a cut, you know, make the changes that he wants to change and then make the thumbnail. Yeah, that was as much that’s as far as you know um you know executing goes and I think there are a lot of business owners that are in that stage today where it’s just it’s very much that back and forth okay like jump ahead to what we were doing when I left was like you know we would have uh inputs from what we needed to do for the YouTube channel like what exactly do we have coming up what do we need to post on the YouTube channel we would have videos that we would need to post on the business channel we’d have videos that we would need to post on, you know, the uh the unscripted channel, the vlog channel. And then there’s all the other like miscellaneous videos that go into launches, you know, welcome videos, um upsell videos, thank you page videos, ads, all that stuff would come across my table and it’ be like, okay, how can we one, how can we prioritize everything? Two, who needs to do these because who’s best suited to work on what kind of project? And it would just be my job would just basically be managing expectations of when things can be delivered. Okay. So, this is interesting because it means you weren’t just like on the YouTube side or Instagram side. It was like any content because when you talk about VSSL, thank you pages, all these different video that’s like that’s not just the personal brand side. It’s like the business itself. And so, you were just like heading all of that. Yeah. So, essentially it’s like we have to get these things done, figure it out essentially. Yeah. Yeah. And I think depending on what was the content type, there would be a lot of people that I would need to be tapped into or speak to about what exactly was like their vision because the marketing team would have a different vision for the ads, right? They know exactly they want this kind of visual hook. They want it in this kind of setting or this kind of environment. And so generally speaking, when we’re doing kind of like ads before an event, we’re like like most of the time we’d be traveling somewhere and it’d be up to me and Alex to be like, “Okay, we need to film this ad. We need to get these scripts.” It’s like you just know like it got to a point in the company where everybody knew who was responsible for what. And so I would be able to go, you go get the scripts from, you know, the head of marketing. I’ll get the cameras set up. We’ll get them, you know, put in front of Iman and we’ll get these all filmed and delivered and make sure that we get them to the editing team. And like it’s simple when you think about it. It’s just, you know, there is a task that needs to be done, the task gets done, and then you notify the next person. It wasn’t like I was taking the videos, I was then uploading them, I was then, you know, overseeing the editors. It got to a point where everything was so streamlined that when footage was dropped off to editors for YouTube videos, thank you page videos, if they didn’t know what to do, they’d know who to talk to. So they weren’t coming back to me being like, “Oh, what does it need to be edited?” It was like everything was just everything synced really, really well. Okay. And so it meant that, you know, within the team, everybody was like a problem solver. It wasn’t just you send them something and then, you know, they were like, “Oh, I don’t know what to do.” Like they would go out and figure it out. You know what I’m really curious about? um you went from like like photography like underwater photography of someone swimming talking about like all these systems and operations. So my question is like like how did you manage learning all that? Like what what was the learning curve for you? Cuz I’m sure like a lot of people watch right now and it’s like damn that sounds like a really complex system to put together but you worked on it for years and years and like how did you manage your growth cuz I’m sure your mom had probably like pretty high expectations of like just figure [  ] out. Yeah. How did you manage like your growth yourself like growing your skill set? Um I mean you like you know you pretty much like ran all the operations and you built everything you’re talking about right now. Yeah. Um so how did that look like for you growthwise? Like did you have any other people that mentored you? Was it just figuring it out by yourself? Is it you and together? What was that like? I was talking to somebody about this the other day. It was like they asked me like what was the biggest challenges you faced when you were like changing operationally within a within the company? And I don’t think like looking back at it, you can kind of like pinpoint moments at which you change, but like the rate in which we were doing things, it didn’t feel like a massive challenge. It just felt like it was like the next step to get to the desired outcome. It was like, okay, we’ve got a team now, like we need to grow the editing team because, you know, our scope or the amount of videos that we would want to create would do this and our amount of team was sort of flatlining. we’d always have to hire more to reach the uh or be able to handle the amount of work that we were doing. And so I think when we hired our first editor, Alex back in 2021, that was like the first sort of relief for me to not have to edit three to four videos per week. And like obviously my edit skills were nothing compared to the guys that we have now. Like miles miles better than me or better than I ever was. And so when we brought Alex in, it was, you know, the first kind of like taste of what it’s like to manage somebody and make sure that they’re staying on task. And, you know, it was still very friendly. And I think Alex and I like our friendship reflects that. But then as soon as it was like, okay, we need to introduce another one and then another one and then another one. It was like how do you go from managing one person where it’s quite friendly, it’s quite casual to then a team of people who at the end of the day are better than you at what you were doing. Yeah. But they need to respect you so that you they get the work done for you. And I think I would always say that I kind of towed the line of a little bit more not a harsh critic. I would always sort of give criticism but then also try to motivate. Mh. And I think that was like a key moment or where things changed for me was like going from one person where it was just super casual to then going to like a bigger team. I had to make sure that everything that I was doing, I was doing it from the mindset of like you can be better at this. It’s not like this was [  ] do better. That works in some departments, but for the creative space, I think it’s always this wasn’t your best. How can we get to a better outcome? Okay. And do it together. Yeah. And so I’m kind of like sidetracking here, but um I think for me like when we were building the teams out like I quickly learned that like operational operations for me was kind of like where I found my stride. Interesting. Cuz it like I think content or head of contents these days need to be creative. Yes. Well, they need to have an operational mindset because you can have somebody who’s steering the ship who’s creative, but if the objective is to grow and scale, and you don’t have the systems, you don’t have the operations for it, like it’s just you’re just going to end up with [  ] chaos. It’s um it’s kind of like I think like I I name it like one person like a operational creative person. Yeah. And the other other person like a psycho creative, right? So it’s like I would say like Alex I don’t know how operationally like he is but he wouldn’t mind me saying he’s not. Yeah. Exactly. So he’s like I would say he’s more of like a psycho which is like hyper creativity like their mind is just in this other world and they just see things all the time that like at the end of the day like you can’t see. Yeah. You know they’ll see angles that you just don’t see. But then you have the other person who’s creative enough to understand where you’re going. And I’m sure that that’s I think where the balance that you had was perfect. Yeah. because you were creative enough to understand them on but at the same time operationally good enough be able to manage that whole system. Yeah, exactly. And I I’ll say that like learning those things was very much like Iman to his credit wouldn’t micromanage. He would sort of be like, “Okay, you’ve got three editors now. Like you’re going to have to manage this. You’re going to have to lead to content calls. I’m not going to be able to be on every single one. Like you’re going to need to kind of distill what I have done with you to these people.” Mhm. And he would, it was a very hands-off approach. And I think that was probably like trial by fire looking back at it. Yeah. And I’m sure there are things that I did that he wouldn’t have done. Yeah. But that’s just like leadership styles are different in departments. And I think that by him doing that and stepping away, it like made me learn so much faster. Yeah. And fail so much faster. like fail in terms of how to manage team, how to talk to them, how to motivate them, like all the interpersonal things that you don’t really think about. Um, it was just, you know, you kind of learn those things along the way. And then you you can kind of sit back after a year and have a team of sort of four or five editors and go, okay, I had to do this, I had to do this, I had to do this. But while when you’re doing it, you’re not aware of those changes. Okay. Interesting. It’s funny. is um there’s like a theme that went around of you know you guys don’t h you only hire people who are going to work 100% with you guys you know can’t have their own thing like why obviously it’s it might be obvious to some people but like why like was that that you guys are just said okay if you’re going to work with us you’re 100% with us it was just it was always the directive from Iman like whenever I joined it was like are you working with anybody are you freelancing right now it’s like no like he’s like you need to understand that this is a full-time role I I think in a in an organization when you have the vision that you know it’s going somewhere. I think you should always be looking at hiring team with the perspective that eventually you would want to bring them on full-time. Yeah. Because you don’t want to become dependent on somebody who quite easily could get snapped up by an opportunity that they actually enjoy more. Yeah, I agree. Right. No one for working for me is and it’s worse now than it was 5 years ago cuz like like if we’re talking like the creative space like editing designers, thumbnail designers, like copywriters, all those people are like [  ] hot commodities now. Yeah. Like business owners need them. The cost now is they know their value. The cost now is so different. I mean it’s obviously why I built like Track around it, but it’s like dude, a YouTube strategist used to cost nothing. And now I heard from um from a friend of mine, there’s a YouTube strategist in this big company getting paid half a million dollars a year. Crazy more than engineer, right? And it’s like thumbnails were used to be way cheaper. Now to get a good video edited is like two to 500 bucks. Sometimes it’s like $800 for a good video. It’s like everything’s changed so much. And honestly, what I’m curious about is uh we we’ve obviously spoken a lot about like content teams and everything. Yeah. How do you how do you retain people? How did you manage to retain people? Obviously, they were working with them on, so it’s like cool. But you guys paid decent, but it’s not like you guys went out of your way to pay them like crazy. Like, from from my understanding, what I understand, it’s like you paid them what they were worth it to you, and it’s not like you overpaid. Um, and so, how did you like how do you get people to stay on your team? How do you get them to not just leave and fluke and just work with you for 3 months and say, “Oh, yeah, I work with them on. I’m gone now.” You know, so like how did you manage that? So, I think we we had something that was always it was just like our kind of like hidden secret or like when we would approach interviews, we didn’t have to pitch. Yeah. Very hard. Like the editors or the creatives wanted to work with us because it was like I’ve like there’s there’s so many people who have gone off and said I was we all deal with and like credit to them like if they were in the organization and they did work on the the videos then they are who they say they are. But I think everybody sees what Iman has done and sees what we did in the content space and was like, I want to be a part of that. I want to be a part of the team. So we had like a good foundation of people wanting to come to us first and foremost. But that second to that, like if you have that foundation of everybody’s full-time and we’re looking to like build a proper company and make sure everybody is aligned with the culture, everyone’s aligned with the values and the vision of what we’re doing. M then generally speaking once they’re in the organization it’s up to their manager to make sure that they’re having the best time possible. Not the best like when I say the best time possible it’s like they are fulfilling their requirements as a team member but they’re also growing into that role. They’re they feel like they’re learning something. They’re not just doing the thing doing the thing over and over and over again. Like Iman and I sat down and we realized that, you know, especially for video editors, there is a ceiling. There’s a point in which if you’re paying them full-time, there’s a point in which the amount that you pay them does doesn’t make sense for you as the business owner because they’re not doing anything more than that, you know, so-called ceiling. And so when we approach that, we’d be able to say, “Okay, this person is starting off on X. What’s their runway?” Mhm. And what does their ceiling look like? And once we figured that out, it was sort of like a 18month period between the person joining and then the person leaving. Like that was like the consistency. Yeah. And for us, like with all the culture stuff aside with, you know, people wanting to come work with us, it’s a really interesting thing to be in the online space as a creative because if you think about it, we hire these video editors. Some of them are like, you know, 17, 18, 19, maybe fresh out of school or had one job before coming to work with us and they’re doing well and we start to pay them a little bit more, start to pay them a little bit more. The only content that they’re ever editing is about how to make 100k a month, 200k a month, or this 16-year-old made 50k this month. Like all the content is just encouraging them to make more and to go off and do something on their own. Like it like when you think about that, you’re like, “Okay, shit.” Like I I understand it. Like I it breeds a certain They’re like learning while editing too. They’re like, “Oh [  ] it’s actually how it works.” Yeah. So we would always know in like the interview process like if somebody had desire to do that, I had the desire to be an entrepreneur and if we knew that going into it and we still hired them, we would know like okay 18 months give or take is probably what it’s going to like that’s the timeline that we’ll have them. Yeah, but generally speaking, I would say like how we would retain them is making sure that their ceiling is managed well, making sure that they’re not making, you know, um ridiculous increases in terms of compensation, like rewarding when good work is done. Yeah. And doing it on a consistent basis so that they feel like they’re growing and with each compensation change there is more responsibility given. And mix that with an environment which is not like cutthroat. Yeah, it’s not like you miss a deadline and you’re gone. There are other departments in which if you missed your you know what you had to deliver on that you would be taken out very quickly. But I was I would always kind of push against that. I wouldn’t want to lead creatives with fear. Caleb Rosson says it a lot like you can’t lead a creative team. You can’t creatively. It’s hard to do it that way. Like 100%. Even even right now with some of our videos that we do like because I talked to I mean Abdman, right? So we talk all the time and like he work with some people and he was like bro these business guys they just don’t get it because people like something doesn’t happen exactly or one edit is wrong or it’s the wrong background music like they just go crazy. Yeah. But if you sit behind the scenes of a creative aspect you understand like number one it takes time. Yeah. And when you’re like, from my perspective, I mean, I’ve never been an editor, but when you’re editing and you’re trying to be more creative and you’re trying to stack everything the right, you’re like trying to build this puzzle. Yeah. Dude, no one gets the puzzle right on day one, you know? Exactly. And it’s like I think it’s one of the only places where like you have to give some room, you know, especially if you want people to improve. Um, and I think like I think you’ve done that really well when we’ve spoken before. It’s like you give them the room to improve, but it’s also like, hey, we need to find your ceiling and we need to like get to whatever goal you want to get to. The ceiling is I would say is always good for the manager to know. It’s not something that I would have necessarily like told the candidate because like I don’t want them to say like look you’ve once you hit this number you’re you’re done like that would have just been bad practice. But what I would always say was like coming from a creative background I was always like I would understand what made me feel fulfilled as a creative. Like when I started working with Iman and I produced an edit and delivered it, he watched it and he would send me a message be like, “Holy [  ] that was great.” Yeah. That’s the dopamine hit. The dopamine hit real, man. Like you you are you strive to impress this person. Yeah. And as the team grows, you know, less and less is Iman involved with the sort of direct reviewing. So he’s not there to kind of give credit where credit is due. So then I have to step into that role and make sure that guys when they bust their ass video full circle full circle moment. Yeah. And like once if you realize somebody’s like put in a good shift and worked hard on something, it’s not it’s one thing for them to be acknowledged for. It’s another thing for that person to also be acknowledged within the team. I think I think that’s where a lot of people go wrong these days. Like no one really gives um credit their team enough cuz it takes time to make a video good and to like go over it. I think if most these guys had to sit down and edit a video for once, they would completely like I tried to start editing once, you know, and I was like, I’mma edit and then 30 minutes in I was like, all right, bro. I think Yeah, there is an art to it, you know? There’s a whole art to it. Yeah. And it takes a long time to learn. And I think that’s also why like um sorry for cutting you off. That’s also why like it’s starting to cost more cuz a lot of these creatives now are like, you know, pay up, you know, like I’m not going to be your little your little kid anymore. That’s that’s what’s happening, right? Yeah, 100%. Like, and all credit to them, right?

And I think for business owners, like if we’re talking about like things that where they go wrong, I think it’s like you can hire an editor who is like on paper and with their, you know, references, their portfolio work like a [  ] 10 out of 10. Yeah. But as soon as they get into the organization, they actually cause more problems than they actually are worth. So you wouldn’t go with the best guy. I think there’s a time and a place for the best guy for sure. But I think paying the best paying for the best guy as a business owner, you come you approach that working relationship with the lens of like this person’s going to solve everything for me or I don’t need to do that much. I just need to send them the footage and they’ll get it. Mhm. And I think our approach was, you know, and I think people are starting to catch on to it now. It’s like our approach was, you know, whenever anybody joined the team, whether they’re, you know, their track record was stellar and they had all these examples and all this portfolio work, they would always join the team at a B player level. Okay. And so with that comes a responsibility. That’s one one question. When you mean B player, is what does B player mean to you? Is it like they’re good enough at editing? But because we also want to try maybe separate for anyone who’s watching is like they’re still like consistent people. They’re like operationally driven in sense like they’re not going to miss deadlines but their editing is maybe like not all the way. Like which part like what makes them like a B player? Yeah. So I think the best way to split it up is like a B player is somebody who has the aptitude to do the thing. Okay. So if they’re a video editor or they’re a thumbnail designer, they can edit and create great thumbnails. They can deliver it on time. It’s to a high quality, right? Becoming an A player is about your attitude. Like how you not just communication but like taking it upon yourself to solve problems, be proactive within an organization and find out newer ways or better ways of doing things because like me as a manager, I’ll be the first one to put my hand up and say that I don’t know the best ways to do everything. But sometimes it takes a conversation with somebody who is doing the day-to-day work and say, “I think there’s a better way of doing this.” So you would like give the room for your editors to also like speak up and give their own thing and make changes and everything else. 100%. Not only just to like find maybe operational bottlenecks but like more importantly to like develop a sense of like collaboration like create I think our editors felt most fulfilled and would create the best work when everybody became involved. It wasn’t just I’m reviewing the video and I’ll give you the feedback. It was like, you know, our lead editor would make a review, our, you know, our short form editor would make a review or our vlog editor would say, “Have you looked at this? Have you looked at this?” And like I would try to introduce like creative sessions where the editors would then sit together without me and basically like shoot the [  ] And so that’s interesting. Actually, that part is interesting. I think it’s really interesting how people don’t realize the extent to which you have to humanize your content team. Yeah. And I think a lot of people just see them as like this cog and like I mean you said it about yourself which is obviously not true um now that we’re actually talking but like they just put them in this box and it’s like yeah just here’s the drive and just figure and they just treat them like you know like they’re not exactly a separate part of the business when it’s like it is the business and I think it’s interesting that you were saying like you put them together you have them have creative sessions and like I think a lot of people and I think they just don’t humanize their content team enough. Yeah. you know, they don’t realize these guys have opinions. They have a style they think that could be interesting. They have their shots. I have like my team be like, “Oh, like this shot could be interesting and try to film it this way and like, you know, film a loom at the same time you’re doing this and I just take all of it.” It’s like it’s bonus. But I think some people, they don’t approach it that way. And I think it’s really interesting how the way you built up the whole system is by taking these guys that people might see as an editor or like just a thumbnail guy or just creative strategist and like essentially turning them into like leaders and their own like brains of their own business under you. For sure. And I think that’s like really cool. Yeah. And I think for any business owner who is looking to start or at least like keep it going in the long form or the content game like you want to have a team that is along for the ride, right? And I think like you said humanizing. I think that’s what Iman did. like Iman would basically give me the space to grow this thing and to like learn all those lessons to build out this content team. And that just meant that what he taught me then permeated throughout the rest of the team. And so it’s like that element came about because we understood that content is going to be a big part of what we do in the long-term vision of the business. Obviously when I first joined it was not. So it was funny to kind of see that change. Like Iman famously said that I was the least ROI positive team member of the company. This is back before we were really doubling down on you. I think he’s made content about that once, right? I think so. I tried to mention it. I think he I think he said once he saw it as like the least important thing and then it became the most important thing in all business. Yeah. And I think now business owners like this is the most important thing. I need to get on this. And I think if you if you start out with the mindset of like I’m just going to hire a team. I’m not really going to like interact with them that much. I’m not going to try and pour into them as much as I need to and just pay them a per edit basis. Like you’ll get results as a reflection of the amount of effort that you put in. So it’s just it’s just a matter of like making sure that you are pouring into the creative team, humanizing them as you say. Yeah. And over time you’ll see that everybody gets like brought along on this journey on this kind of like the overall vision for where you want to go with the content. And then that just means that like eventually the results will be a reflection of that. Yeah. You know, one thing I just thought about, I remember I think um I was talking to a friend of mine telling him I was going to do this interview. Yeah. And he was like, “Dude, you should ask him like what like who created the Eongazi style, right? Like who like where did that where did that even like come from? Was it natural? Like where’d that come from?” the quickest way to like debunk it was like we didn’t sit in a room and go how do we create the style obviously you know what I mean yeah I would say that it probably came around there was two editors that worked for us um a gentleman called Tom and another guy called Nicola okay um Tom was like our first editor hire where we were specifically screening for animation style editors and he came in it was around the time that we were launching Digital Renaissance, the event, he came in and just like took our production quality in terms of the like the the edits to a different level in terms of like the expectation of what people want to see. Everything before that was like [  ] plugins and like you know slideshows that we would just like animate onto the screen like you know not proud of it man enough to say that [  ] you know like

oh bra that’s yeah look I’m tapped in but that’s like that was the reality so we knew going into it we want somebody that’s going to kind of like level things up. What made you guys want to even do animations? We were just like like how can we make our videos better at the end of the day? We were looking at the stuff that we were doing and like how can we it wasn’t like we were looking at somebody and saying this is [  ] great like we need to do something like this. It was just like we need to be leveling up. What are the skill sets that we’re lacking right now in the team? Mhm. And whenever we did hiring we were lucky to get like such an influx of candidates like thousands upon thousands of candidates. So, it’s like if you just screen for like specific things, then people would come to us and be like, “Okay, I need a a very special like uh special effects editor.” And like with that, we would get a [  ] mix. We get people who are like, you know, I can do all of these like Blender animations that I’ve done for feature films. I’m like, “Oh, can you do like, you know, infographic animations on YouTube videos?” Like, yeah, but it’s kind of like below my pay grade a little bit. Um, so we were lucky. We were we were lucky. when we when we screened for it, we got a guy called Tom and then Nicola is actually like quite a funny not funny but it was like for me it’s something that I look back on I’m quite proud of that I did it was we were looking for another editor and at that time the short form team had you know was you know probably like 50 plus people so what’s that 23 uh end of 2022 beginning of 2023 yeah cuz that was post hey and then okay yeah and like We had this team built out. Yeah. And it was like, we can do another hiring round. And I was like, why don’t we just like screen the short form team? Like, let’s see if there’s somebody there worth our time. And it was one challenge. And it wasn’t like anything like they had to edit YouTube videos specifically. But it was just like keep doing what you’re doing. But like I came into a meeting, I was like, “Guys, there’s this position open. We want somebody who has experience in After Effects. We don’t want you to edit a YouTube video. I just want you to like [  ] go crazy on your next short form video. Like I want you to create something that is going to be like, “Wow.” Yeah. And Nicola created something and it was a short form reel and I was like, “Holy [  ] this is great.” Yeah. And so we very quickly took him, placed him into the long form team and then he just ran with it. Like he just kind of he just caught his stride. long form videos was his format. And then he very quickly became our editor that we leaned on for everything, you know, pre-recorded events, trailers, YouTube videos, like he was the guy that when we talk about B player versus A player, he had the aptitude, so he could do the thing, but he had the attitude of like always trying to make the next video better. He’s going to clip this up so hard. That’s fine. Like I have so much respect for him. He deserves it. Yeah. Like I I’m not here to gate, but I’m here to like That’s honestly like we’re talking that’s one thing I think is is probably key to why you guys grew like that. Yeah. Is like your openness and the amount of like respect you gave them and the amount of like how seriously you took it. Yeah. But how you treated it is like I think obviously Aman was a vision and like he probably pushed a lot of stuff but I think that’s like so important and I think a lot of people don’t like you have to give him the chance. You know what I mean? like you have to try something new and people nowadays they don’t want to try anything new you know they just want to get a portfolio they want to send a video out and it’s perfect and I think it’s interesting how like you’re actively looking actively trying actively testing act you know trying new people out getting all this volume out and then per maybe a 100 people you speak to you’d find the next person so it would look like from the outside it’s like oh Iman keeps on doing these next big things and his his content is always getting to to the next level but behind it it’s like hundreds of people are getting screened hundreds of People are getting tested and given chances and everything and then boom, one person comes out. Yeah. But that’s all because like and out of a place that you least expect, right? Exactly. And I think it’s all because you guys were number one willing to lose money, willing to test, but you also understood that like what you get today is never the end all be all of the product. And I think that’s like really sick. I look at, you know, a client that I’m working with right now, you know, we’re trying to build out the team and the baseline of the team is everybody’s on sort of some form of like incentivized pay. And for editors, you know, if you have somebody who’s kind of like the editor that everybody leans on inside of an organization who’s on like a baseline salary plus an incentive, if he’s getting paid per video that he edits and then I come in and tell him we’re hiring another editor, he goes, “Whoa, whoa, whoa.” Yeah. How is that going to affect my baseline? Like, how am I going to be paid less? Yeah. And so I think that’s where I think the beauty of one obviously going back to you know full-time versus freelance but two I would always go into like the end goal was for me to not be editing anymore cuz like my skill set was not there. It was always just finding the next best editor to add to our add to our team, add to our team. Who’s the guy that can come in and kind of keep like changing things up or keep suggesting new things or, you know, being somebody that we need to kind of like fill a very specific role within the editing team? Would you say that it worked because you had good taste? Like good enough taste? Yeah. Like I I could just like I can look at a portfolio of editors and know when somebody can edit to some form of like emotion. They can take a clip that has, you know, no perceived value and then turn it into something that is like fun to watch or has entertainment value. Um, and I can kind I can pretty much tell when an editor has like, you know, the basics in After Effects, but it’s like, okay, they have the basics, but then do they have the attention to detail? So it’s like you look at it on the top level of like they can do animations, but then the bottom level is like what are the small things that they do to make sure that their output is perfect. Okay. And um I think now I want to get into like a bit of the juicy stuff which is what makes someone a really good head of content. This one is it’s an interesting one because I think there is such a problem in the space right now of like business owners looking for head of contents, right? Mhm. And we were talking before this, it’s like, you know, I have a client right now who wants me to mentor his creative director or his head of content, whatever you want to call it. And I came into it with my understanding that, you know, a head of content should have a balance between a creative mindset and an operational mindset. And he wants this person to just focus on the creative. And I think that’s fine, but I do think that at a certain point when you’re wanting to scale an operation, you need somebody that is going to take ownership and responsibility of like the operational side of things, but they have to have taste. Yeah, for sure. Yeah. Yeah. But like the space is so flooded now with incredibly talented people that it’s quite easy to like decipher good good content versus not, right? Um, but like if we’re really boiling it down to like the key elements that I would say that make up a good head of content is somebody who is creative, yes, but not that psycho creative. Yeah, we spoke about but is that person who has a balance between creativity but also operations like has the ability to see something, notice inefficiencies and be able to kind of create a system that solves that. So, okay. Now, like speaking of operations, what does an operation like look like for like a really good like content team? Say say for someone who’s watching, right? Like I wouldn’t say someone like completely brand new to content, but they’re somewhat making content, which is most people that you’ve worked with up until now. It’s like someone that’s like they’re doing okay, but they’re not doing crazy. Yeah. So, from your perspective, what’s the diff like what does that team look like? So, all the different layers or just like the team members involved? Well, if I’m watching, I’m probably thinking like, okay, like I’m going to try to get a video out every single week. Yeah. Um, so that’s like like this is what people are thinking, right? It’s like I have like a hell of thumbnails I have to film. Yeah. And then I have this YouTube video that I film and then I don’t even know when I’m going to get the YouTube video out. And then frame is.io is being sent every in every single group chat and I can’t keep up with that. Then it’s like, okay, we want to clip this video up. So the video now is now is getting clipped, but then it’s like, how does that process even work? Then it’s like the clips are getting out and then I have to the next YouTube video and then it’s like oh I also have to do a student interview that might go on this other channel and then it’s like oh we’re about to run a story sequence and we need to have this creative thing done and then oh wait I’m also going to run ads right so it’s like anyone who’s watching is like like you know like they just watch Iman Charlie and these guys and it’s like how do they get all that volume out so for me it’s like what does that machine look like? Yeah. So the best way to like split it up is you have three levels. So you have your seauite, you kind of have the people at the very top of the organization. Then you have your managers and then you have your makers. Mhm. Managers are people who have their foot in the making. So it’s a video editor who has uh leadership abilities. Uh or a thumbnail designer who has leadership abilities. And then at the maker level, you just have the people doing the thing. You have the video editors, you have the short form editors, you have the the thumbnail designers. Okay? What you want is clear distinctions between those levels. So the seauite managers, makers, you have one person assigned to each discipline whether it’s video, whether it’s short form, whether it’s thumbnails. That’s what how operation works. So a manager per section, a manager per like department. And some people try to get one guy to just Yeah. But like if you are if you are a business owner and you’re like I only have one thumbnail guy, I have one video editor and I have a short film. You can have one guy manage. Yeah. Those guys can be the owners. They can be the managers. They don’t have to be at the maker level because like they can just take on the responsibilities of the manager level. You don’t need to hire somebody specific for those roles. If you have a couple of people already in the organization, say you have like two or three editors, you have two like two thumbnail designers and you have like two short form editors. Okay. If you’re a business owner, you generally know what kind of like good leadership traits look like. So you can probably identify somebody who is willing to take on more responsibility and has the aptitude to be able to do it and be able to you know meet your expectations of the additional responsibilities you want to give them. So just sit down have a conversation with them and delegate tasks to them. Okay. And once you have those kind of clear lines in the sand of like manager and maker then it means that the makers are left to do the thing. Okay. And the managers are the ones who are connecting the dots. Right? So, it’s like I’m being told that there’s a YouTube video being filmed. Okay, the manager for the long form knows about it. Once the manager of the long form has cut down the video or the maker has cut down, the editors cut down the video, he knows to inform whoever is in charge of the short form department. So then they that footage gets sent to the short form department. The short form department start clipping up the footage. Same thing goes once the video is edited on the long form. It goes to the thumbnail team. And it’s like it went from me being the guy connecting all of the dots before I had that management team. You take that management team away, head of content is responsible for delegating and connecting everything. If you have that management level and everybody knows what is required of them like once there is an action. So a new video being filmed, what are the sort of subtasks that permeate off of that task? So it’s okay, video is being filmed, it needs to be edited, needs to get made, a thumbnail needs to be made. Okay, it needs to be sent to the short form team. Okay, ads have come in. how do we manage which editor is working on what so we can get the ads out quicker and make sure that the YouTube video doesn’t get affected. And so it’s like that management level was really like a breakthrough for me where I went from doing so much of like the admin or like the connecting of the dots within the department. And all it took was for me to have that management level and for me to sit down with them three times a week. Yeah. And whenever there was a question of like I need this, I’m like go talk to this person and if you need it again, talk to them again. And it’s like after that like everybody knew in that management level who to speak to who to speak to. That’s okay. So it was never hey Tristan we were waiting on this. If there was like say for example like the only thing where I would necessarily like have to get involved was it was like short form guys were waiting on Iman to shoot podcast clips with Alex and like our head of short form has messaged Iman multiple times and he hasn’t got back to him. I know I have a meeting scheduled with Iman later that day. So I’m like Iman get back to Hassan like he needs um he needs uh the podcast clips for the short form. We’re short on content. So it’s like I was able to like get answers quicker just by my proximity to maybe the key decision makers within the organization. But that management level if you are delegating tasks, you’re delegating the responsibilities according to the department. The amount of [  ] you can take off of your plate as a head of content is pretty incredible. And what that freed me up to do was just monitor the teams, monitor the interpersonal relationships within the teams, make sure everyone’s happy, make sure everyone’s getting paid enough. And then also work on the projects like the events, work on the projects like which we’re going to get to. Yeah. Well, I’m sure we’ll get we’ll unpack that. Everyone’s still curious about that. Yeah. And like just make sure that the team is progressing and like freed me up to do the higher ROI things in the business. But before we go into the events, um so obviously right now everyone’s talking about like creative director and everything. It’s so funny because no one talks about a head of content, right? Like when people when told people like, “Oh, like was Tristan like his creative director?” I’m like, “No, that’s probably the creative stuff was more so Alex.” And then people are like, “How does that make sense?” And then I’m like, “Is this like structure behind the the like the madness?” And this is the madness, you know? So, what’s the like for someone watching right now? Everyone is always putting job posts, you know, and um Hassan’s behind the camera smiling because he spoke about this the other day, but like everyone is looking for like a creative director, which is basically which basically means like give me this one person and they will just figure everything out. What’s the actual difference between a creative director and a head of content? I mean, you answered it. Like, it’s it’s the craziness and the chaos of a creative director having all of these incredible ideas and like taking the content and maybe taking it down a road that is different to what is on the sort of current content plan. Mhm. And a head of content is somebody who is coming in maybe has half of the creativity of that creative director, but is so operationally minded that knows how to build out all of the systems and build the foundation within a team. That means that once the content starts taking off and the business owner wants to then scale their output, everything is there like already built out. And so a head of content can be equally as creative. But I think creative directors, I would say, are so hyperfixated on the creative, so hyper like they’re so tapped into the culture. They’re so tapped into niches and the types of content that are being filmed that they can easily identify this is a great video, this is a great format. We need to take it to this niche. A head of content is somebody that can do that. But you know 50% of their time is also split up by looking at how teams are structured, how teams are paid like what do you like what are the workflows between you know managers and makers and building out that structure so that one when the business owner wakes up one day and he goes I want to post [  ] five times a day with that team. It’s like that head of content goes you’re not going to be able to do that with the team that you currently have. You need to build out you need to have these people come in. These are the people that are going to be responsible for that. You’re not going to have like you the business owner are not going to have to hire these people because the manager in the short form team is trained up, knows how to interview people, knows how to screen and and find good candidates. That’s so interesting. And then it’s like everywhere down like I didn’t I never had to onboard Yeah. any team members. Like as soon as the decision was made, the manager of the team or the department would know who to then speak to to then get this person on boarded, get their email set up, get the matter to everything. It’s like that level of delegation is not laziness. It’s just complete efficiency. Wow. Cuz it just means that I don’t have to sit there and [  ] add this person to Slack or add like create this person’s email. It’s like everybody had kind of their roster of responsibilities and if it if it meant that they had to then go notify somebody else, they would know what to do. Okay. And so having a head of content means that systems like that get built out. Mhm. I would say that uh creative directors are like we said so hyperfixated on the content side of things and like the creative side of things that they can take your content to a next level. A head of content can take your content to the next level but at a slower pace. Mh. But the systems that they build out will create a content engine or content machine that has the ability to scale and has the structure where the business owner or the head of content can kind of take a step out of the the operations and just focus on their highest ROI things. Okay. Interesting. And um when it comes to like YouTube, you guys are obviously really known for that. Yeah. Um, I know we spoke the other day and you were really big on like, you know, I did my stuff, we did our things, but there was also drawing up narratives, which you mentioned like Iman, Louise also had a lot to do with. Um, I think that’s a component that even the first time you mentioned it to me, I was like, it’s more interesting than what I thought because people would assume then it’s like, okay, oh, so it was like, you know, just Tristan and Alex, you know, but then it’s like there’s another part to the puzzle. And so what did that look like um between you know someone like Luis who was like if I if I hear right like he’s like trying to drawing the narrative of like so he was our CMO so he was the driving factor behind all of our launches in the sense of like he was the one crafting together all of like the concept with Iman okay he would go away and script all of the VSSLs he would script all of the event videos whether they were pre-recorded or the live webinars and he’s spending weeks and weeks and weeks just creating these pieces of copy that are like perfect, right? Yeah. And so he at certain times like when we were doing the pre-recorded stuff, you know, the things where it’s like, you know, whale season, digital renaissance, times up, all of those things that we’re pretty well known for, like they would come up with the marketing team would come up with the overall narrative and kind of like the time period or the I guess the the angle which we’re approaching this event. And then it would be up to me, Alex and Iman to curate visuals, to create a narrative that basically accompanies and um emphasizes all of the points that we’re trying to make. It kind of brings it all together. And so Luis, like like I said, I was a cog in a in a much bigger machine. Like I will be the one to sit here and say that I took no credit for any of the events. Like Luis was the mastermind behind that 100%. and him and Iman work so closely during I can imagine and it’s like crazy like Luis would spend weeks and weeks and weeks working on these these scripts and then we would go into like a period like if we’re talking the pre-recorded stuff we would go into a period of like maybe 2 weeks where we’re filming or maybe like 10 days where we sit down and we film everything the first episode second episode the trailers all of it in like that time period and during that Alex and I are sitting down with either people that we bring in like Ka Tyler. I’m sure maybe you know him, maybe you don’t. Um he came in and like helped us um create the narrative as well, create the treatments. He was very much the director. We were probably more on the producing side. And so Luis creates the sort of he creates the overall angle and the overall kind of message and then we’re tasked with creating it and turning it into a vision. Okay. And for the webinars, it’s a bit different. It’s the scripts are done by Luis again. Yeah. And so it’s like Luis and Aman kind of figuring out the message, the narrative, what they agree on first draft. Then it’s like you guys get the thing. It’s like okay, now we need to pick like the venue of where it’s going to be. Like who who picks actually? Like I’m actually I think everyone’s curious like who picks where the events like happen cuz they’re always at like different locations. So I think it really comes down to man’s opinion. Okay. would go like we we we filmed one in like a studio on a stage for 8 figure personal brand launch which was more of the higher ticket offer and that was like we needed to film feel like a sort of inerson seminar or inerson summit you know kind of like one of the big ones that you know the Tony Robbins do the grazies do and so it’s like okay we’ll find a stage so I had have to find a sound stage that had a um some form of like LED screen had the ability to do live streaming figure out what exactly were their capabilities or bandwidth for internet and then figure out how we’re going to set up all of the cameras and it would just be a lot of back and forth meetings me Alex with that company with that production company in the the venue and then the times where it’s like it’s in Iman’s house like we would do that just based off of like one convenience but two we knew that like we were going to be starting these live streams at 9:00 at night. These could go on until like one, two, three o’clock in the morning. It’s free to shoot at any mass versus shooting in a studio. There’s a cost. And not that that that’s like the main reason, but we did feel that like the experience wasn’t elevated from being on a stage and having multiple cameras. It was like I think people just want to learn from Iman as if they’re sat down in in an office with him. So if someone’s like watching thinking, “Oh, we need to do this crazy thing.” It’s like doesn’t really matter. It’s really Yeah. It’s just a feeling like yeah for us we knew that we wanted to kind of control the variables. We knew these things were going to run on. We don’t want to feel any sort of pressure to stop it because there is a hard cut off time from the studio. We knew that we could build an environment where it was very, you know, comfortable and the Wi-Fi connection was incredible and we would have this the exact same setup and it would, you know, the streams would go off without a hitch. And when we approached it like that, it was like, okay, great. We just like the most we’re going to do is probably like improve the backgrounds or shoot them in different places in the house. And at that point like it’s just logistics figuring out, okay, if we’re going to shoot in the living room, how do we get a wired internet connection into the computer that is running the live stream in the living room versus the office? Mhm. Um but that’s just pretty hire Wi-Fi specialist. They come out and they [  ] fix it in an afternoon. Yeah. Um, but kind of like the other studios were just dependent on where Iman was, right? We had another launch that we did and we had to shoot it in a studio in London. And a lot of these places are pretty well suited to live streaming now. And so it’s just finding one that fits within the budget that is has a decent uh travel time to get to and basically just meets our expectations. And so in that scenario, we would say, “Okay, we have a three-day live event. We would book four days and that day before is just a day testing, myself and the team that’s running the studio.” So that we have everything set up so that the day that we do the launch, Iman just walks in, everything set up, maybe he runs a test for about 30 minutes and everything’s good to go. Cuz Iman hates to sit and just wait for [  ] to happen. He’s like, I want to sit down and I want to record and then I want to go do something else. It’s like he can’t like he can’t just sit here and not do something. Yeah. So, if he’s waiting around, he’ll be on his phone and be texting. So, we we knew that his time is precious. Yeah. So, we we knew going into all of these shoots that we would have to like optimize or at least go into it where everything is planned out, everything is set and ready to go. Um, so it just varied based off of what was the event type and then where exactly was Iman in the world. Okay, that’s so interesting. Yeah. Okay. Um, well, I guess now we get to the juicy part. Okay. Right. Um, obviously the main question everyone’s gonna have is, you know, did you did you leave? Was it a split? Did you put out a video that was like bad, which obviously you didn’t, but like people are going to have all sorts of ideas. Lots of gossip, right? Yeah. Exactly. Cuz I mean nowadays, right, if someone’s leaving, it’s like, you know, who just leaves because they want to? Well, I guess in your case, I mean, I know now it’s pretty different. Um, what like you know, what made you want to switch? Like I guess what was the situation? So, the funny thing is is like everybody that I speak to that knows myself or Iman is like, “What happened? Is everything okay?” Yeah. like like they want more gossip than I can give them because it like honestly it couldn’t have happened in a more amicable way. I think if we look back at it like when I joined Iman I was doing agency navigator like I bought his program and I think like we were talking about when you hire people if somebody has like an inkling to become an entrepreneur you take note of that because at some point they may want to leave. I knew that at some point I was going to want to do something for myself, but I think I put it off for so many years because I was along on the journey. I knew what we were building and I thought it was so impactful. And not that any of that changed, but I think I just saw an opportunity to step away and and do it, having built such a reputation by working with Yeah. the man himself. And I think Iman being so clued in and him and I having such a close relationship over the years, he also knew. Yeah. So it wasn’t like a massive shock to him. I mean the one thing I’ll say is like you also like I mean the way you explained it to me is you built such good systems that it’s like it just became uninteresting at that point. I I don’t maybe not uninteresting but it’s like you kind of did what you had to do and you built the system for the machine to run without you. And so it’s like what’s next? Yeah. You know, that’s what it sounded like for me, which is like that’s probably the best compliment you could get to like I did what I had to do and like, you know, I delivered, which I think at the end, yes, you guys was a working relationship, but it’s like, you know, he came in, he gave you a chance and you literally came and like transformed it and you did what you had to do and it’s like next chapter kind of, right? For sure. I think the the kind of like defining moment was I think it was sort of towards the end of last year. here. I had to go away for like a friend’s wedding and it was like in the run-up period before an event and usually I go off on these trips and it’s like, you know, you get one or two days and then messages start flying in. Hey, we need you to do this or hey, where’s this blah blah blah and on on these like four days I didn’t get a single message. I was like, [  ] Okay. Like, hm. Yeah. In my mind, I’m like, [  ] maybe something really bad’s happened and this person hasn’t told me or everything’s going fine. Yeah. And obviously everything was going fine. And I think like like you said, yeah, I had almost served my purpose. Like the teams had gotten so good that I didn’t need to oversee nearly as much as I thought I would need to. And so to your point, I don’t think the work ever got boring cuz there was always something to be working on. Like the pace in which we would do things was just remarkable. Mhm. But I think it was like for me it was the uh it was the sign that it might be the right time to go do something else. It’s not like I’m leaving them in a worse off position. Mhm. I’m leaving them where everything is working and so why not take the opportunity now to go see what it’s like doing something for myself. Mhm. And yeah, I was so worried about it having been the second longest standing team member at the company. Mhm. But Iman, yeah, couldn’t have been more gracious about it and like left on such good terms that we’re still very good friends today. And I think there were so many people that I saw leave the company where, you know, it was just like complete uh communication cut off because they left on bad terms. Mhm. But in this regard, it was like my mission was to not do that and make sure that I stay close with all of those guys because, you know, I wasn’t I’m not the person the personality that I am today or have the experience that I am today without that opportunity. So, I can’t negate that. And older people I worked with over those years was like incredible. So, it’s just I think everybody goes through chapters of their life where it’s like this is what I need to be focusing on and that chapter ended and I was ready to to move on to the next. I think everyone’s wondering now like you know like what are you up to? Like what’s what’s the you know what like what is you’re up to today? Um what’s the move right now? What do you I think the main thing I would ask you is like when did you get that like feeling of like I could maybe help other people with something. What was that something? Where did you get that itch? Uh for me it was just always wanting if I like looking back at it wanting to join and work with Iman. And I was like, I’m going to work with this guy for a year, learn all of his kind of like behind the [  ] curtain secrets. Yeah. And then just go off and do that. Like that was so naive. Um, but I felt that I had learned so much over these last 5 years. Mhm. One, as like a person with a skill set, but two, also as somebody that is more businessminded than I was 5 years ago. And so I felt like I had really learned a lot from Iman of what it takes to run a business. I’m still learning those lessons cuz he was keeping a lot of them secret in terms of like the real [  ] It was more about just kind of seeing what I how I could turn what I learned with Iman into a service or skill set. And for me, it’s like it’s changing every day. You know, we spoke about it um very soon after I left and it was sort of one idea now very much it’s sort of shifting to another thing of like how I’m best positioned to help business owners. M and I think for me I had originally gone into it saying that it’s creative oversight and you know watching and seeing the creative process or content system within a business owner’s uh operations of like ideation through to the delivery through to the packaging all of that and it’s like covering all of that and it is that what I’m finding is f is yielding the best results or is is kind of like building the best foundations for business owners is all of like the system side like really looking at a business owner’s operations and saying that you’re losing time here or this is a [  ] inefficiency. Like you shouldn’t be focusing on that. You’re pouring too much time and energy into the wrong thing. Focus it here. And so that’s I think is kind of the new or not new direction. I would say it’s just it’s the direction that I’m learning that business owners find the most valuable because the problem like we spoke about is business owners want somebody to come in and solve all their [ __ ] problems and do not work. And so for me it’s like finding what I’m good at, doing that, and then having the conviction to then be able to do that for other people. And right now, that’s kind of where I’m at is having left is very much finding my footing of how I can best help business owners. And once I’ve done that, then I know exactly with conviction what exactly is the biggest ROI for business owners and then just replicating that. Yeah. And and like in today’s world, what do you think is like the main place someone should start? Is it YouTube? Is it Instagram? Like what what do you feel like is the biggest lever that someone can pull to really like focus on? I think the best way to look at it is that short form is a platform or Instagram. You know, anything that is you short form, Tik Tok, Instagram reels, those things are great for developing a personal brand that is maybe here one day and gone the next, right? you can. It’s all about volume and it’s all about what staying up to date and people seeing the next new thing from you. I think YouTube is an asset that can long live after you stop posting. It’s like, you know, you look at what Iman’s done and documented his journey and that that has formed the foundation for everything that we talk about in terms of like I was doing this, then I did this, then I did this. you can see my journey and you can see how I changed as an individual on my channel and not just like from the documenting side of things but like actually delivering value to people who then become indoctrinated into you the personality and like basically following you because they really like what you can provide them in terms of value but also you as a personality and so YouTube is something that is just going to be your legacy whereas short form is something that is maybe, you know, is always going to be like focusing on the next hot trend or or like trying to stay on top legacy versus like new trends. Yeah. And I think if you look at it that way, then it’s like you know what you’re putting into it. You know, like Sam got it spoke about, you know, Dan talking to him and saying like, I’m just going to do go crazy with content for the next 10 years and if nothing comes from it, then great. But we are doing it for the next 10 years. And I think business owners now are like, I need to go into short form and like I need to get hundreds of thousands of views and generate leads. It’s like generally it’s it’s a sick and cruel world in the sense that people who go into it with that mindset generally don’t see the success. It’s the people who go into it and go, I just want to see what happens. Yeah. Those are the people that actually catch on and like can really develop audiences and that that’s not something that you can kind of like teach per se, but it’s a mentality. It’s a mindset. Exactly. So I would always like for me I think YouTube is is the biggest because you can always pull back on you can always like focus and double down on short form at any time right but YouTube is something that you’d be really proud of in 10 years time if you started making videos to be able to look back and see how far you’ve come in terms of skill set of filming yourself on video or the value that you were develing

the steps of how you developed as an educator. creator or business owner and be and having that proof. And I think if if there’s anything that people should take away from today, it’s like start a YouTube channel and start posting now because then if you don’t like you just he’ll be behind everybody else. I think even like obviously I get to see the behind the scenes of everything. Um the people that make the most amount of money is from YouTube. Like you know we see all the data every single day and it’s like Instagram and Tik Tok can feel like quick dopamine hits. Yeah. But the real audiences still buy from YouTube. Like we’ll see a lot of people come from Tik Tok to Instagram. I think that could I mean obviously it’s like shameless plug but that’s people don’t really understand it. Yeah. But now that I get to see the actual correlation. Yeah. If you just have Instagram and Tik Tok you’re not going to make that much money. And actually funny enough you’re not really going to build like you’re going to build an audience but that’s just going to disappear super fast. Yeah. But if you build that YouTube with it that’s where the conversions really happen. And that’s where the nurturing really happens and that’s where everything like actually happens. Yeah. Um and we track it like rigorously and what we realize is like the offers that do the best for example per follower per subscriber 50% of their uh traffic source or their audience is on YouTube. Yeah. Which is like it’s substantially high. Even like S and I were talking about it 10x the business just from just from that platform itself. And I think that that people should have that as a foundation and everything else should pretty much like lead into it. Yeah. Um, and obviously we were talking about the other day that’s a true operation. I think if you’re just doing short form, it’s the short form people love to like, you know, sit on it and say like, “Oh, this is the best way to do it and everything.” But it’s like very Yeah. like this the whole time. 100%. And I think like if you just think about it, like I think it was Lyndon, you guys had your conversation. It was like, who are you most likely to buy from? Is it the guy that is watching, you know, five or six reels of you a day at 30 seconds a pop, or is it the guy that sits down and watches 28 minutes out of 30 minute video and then goes on and watches the next one? Yeah. Obviously, it’s the second guy. Yeah. Right. And I think like people who create content on YouTube and build out these audiences, those audiences are just cultlike. They are following you because they love what you provide in terms of value and also the way that you present it. And they will like the people who are binging your videos are the people that will end up buying from you without hesitation. Yeah. Versus short form content where if if you’re thinking about just like the amount of time it takes to sort of indoctrinate somebody or like build enough trust for them to go, I think I’m going to buy from this person, especially if it’s like a higher price point item or offer. Like if they’re sitting down and they’re watching maybe one or two 15-inute videos, like how many short form videos do they have to watch in succession? Mhm. To match the same amount of time after watching a 15-inute YouTube video. How many is it, right? Like it’s it’s a lot of [  ] short form reels. It’s a lot of scrolling, you know? We did we did the math. It’s like 480 times 480 reels to match one YouTube video depending on the length, but like typically that’s what it So then like that in itself just based off of like how you know you and I consume short form content. No one’s going to an account and just going and watching every single one out of succession. Whereas I think nowadays this online space everybody is like YouTube is a tool for growth. People see it as that and so it’s just like the perfect tool to pour out pour in all this energy. Yeah. And if you’re just doing short form like you say it’s like you’ve you’ve done something. Mhm. But I think having like a content system is being able to say, “We’re doing short form, but we’re going to introduce YouTube, and then we’re going to introduce a new channel, and then we’re going to take the content from that channel, we’re going to repost it on on the other short form channels.” And and I think that’s why like what you’re doing now is so interesting. I think the first time we spoke, obviously, Mer has put us in touch. Yeah. Uh he’s like, “Oh, Tristan, you need to find out about Trackio.” And that was like I was like, “Oh, shit.” Um but the first time we got put in touch, we had our first call, I was like, “This is super interesting.” Because the reason why the YouTube guy doesn’t do IG and the IG guy doesn’t want to do YouTube is because it’s all a cope and they’re all coping because they don’t have a Tristan, right? They don’t have that system to like be able to do both when it’s just, you know, it’s like if you want to I it’s like for fulfillment, right? You have three, four parts of fulfillment and then you have a couple people handle it. With content, it’s the same, but no one’s been able to teach it properly to anyone because no one I think no one yet has done it at a high scale. Sure. you know, and I think that’s why what you’re doing next is like super interesting because it’s the world is going that way now. Every company’s becoming a content company. Every creator needs someone. Yeah. There’s no more excuse to do it. And like you have to have both. Even like um we tried to look at it like right now with Tracker, we thought, okay, we’re going to stay on YouTube only. And then I was like, it’s actually impossible because everyone who’s really good at YouTube is like multi- channelneled. Yeah. Right. And so everyone who’s on YouTube is also on on Instagram and everyone who’s on YouTube is also on Twitter because they’re all different forms of communicating. 100%. Right. And I mean, even Aman, he’s everywhere. And I think now we’re going to go into this world of I don’t just follow this person on one place, I follow him everywhere. And it’s like, if you want to be followed everywhere, and if you want to be able to communicate in four different ways through email, Twitter, YouTube, Instagram, Tik Tok, and then all these different platforms, you need to have a Tristan. And so I think that’s going to be the next couple years for content are going to be really interesting. I think so. Um I think so, too. If someone right now today is has a business or you know they want to create content for themselves or they want to grow, what’s the number one thing you’ve learned in the past five years advice you would give them? That’s it’s a good question. How do you distill five years into one piece of advice? I would say two things. Content is a long game. We know that. But it’s also not a calculated game. It is a game of trying a lot of [  ] and seeing what works. You can’t just approach content as like, okay, what is the next video that we need to go viral? What is the next video that need to go viral? I think YouTube as a platform is it goes through seasons, algorithms change, you know, your audience’s attention span changes, your what your audience like changes. And so I think the creators who have this approach of like I want to try this type of video, I want to try this type of video, I want to try this type of video, do well because when things change and the market changes within the the audience space on YouTube, they’re better positioned to capitalize on moments like that versus the guy who’s just sat behind his desk, done Loom videos for the last however many days and he’s just doing that form of content. like that form of content will always do well. Yes. But I think if we’re talking about having the ability to do this long term and always being able to do this and like not being drained by content, but actually being kind of, you know, having it give you energy. I think if you approach it with the mindset of like always trying things and not hyperfixating on just what is the next viral video or what is the video that needs to get 100k views or how this video needs to get, you know, a set amount of leads coming in through the door. It’s like come at it with the approach of like we need to try a lot of things and fail at a lot of things and then learn what works and what doesn’t. It’s the same thing you would do in a business, but why does everything need to be calculated in content? That’s Yeah. Right. And I think some the people who do that well get ahead of trends and they can capitalize that and they see the success from that. Mhm. People who maybe get too hyperfixated on the outcome or hyperfixated on just like one format don’t branch out far enough in terms of like just mixing things up for their audience. So their audience will eventually either like surpass them in terms of success grow up or lose interest. Okay, that’s actually a better answer than what I thought. Yeah. And then the second thing is um I think everybody is looking to find their next head of content or creative director. Mhm. I was not found. I was developed. I was put into a position where I could grow into that role and become that person. And I think a lot of business owners don’t think like that or they haven’t thought to do that because they haven’t humanized their team. Mhm. And so instead of trying to find the next guy that’s going to solve all your problems, look at it from a long-term lens and say this guy on my team, I think he has the aptitude to do the job, but he’s also got that attitude to want to get better at it every single day. Who is that person? Let’s identify them. Let’s sit down and have a conversation with them and see if we can build a road map that in the next 6 months, the next year, they become that head of content. So then you’re not finding the next guy, you’re creating him inside of your business. So that that would be Wow. That’s like we leave on those like two solid bangers. Um I have one more I think is a bit more meaningful. If you have to if you had to give advice to the 20-year-old version of you back in Bermuda. Oh yeah. Photography. Uh but let’s say like the you know the version of you from like 9 years ago. Yeah. What would you tell that person? Um, like just what would I tell them about what I’m doing now? Or just like what would you tell that person? Words of advice. All of the decisions that you’re making right now that you think are the wrong ones lead you to this place. And I wouldn’t change anything that I ever did because where I’m at now and all the things that I’ve been able to do and all the things that I’ve been able to achieve and be a part of is incredible. And I think like at that time when that thing happened in 2020, uh I was like, [  ] I just don’t know what I’m going to be doing. I don’t know. And then it was, should I buy this thousand course? Is it not going to be worth it? And you know, am I going to dedicate enough time? And you know, at that time, I think that in my mind, I was like, this is a lot of money. I’m just like, it’s like it may not be worth it. And I think like having that insight to be tapped into what Iman is doing to then following him to then getting that job application and then you know making the mistakes and you know failing within Iman’s organization gave me all of the lessons that then led me here today. And I think that is something where back then I would have loved the encouragement to know what this was going to turn into. Mhm. But I think I was so naive by coming into it by thinking like I’m just going to do this for a year. I’m going to do this for the year. But my intuition kept me here. And so all of the decisions, whether they were right or wrong, led me to where I am today. And I wouldn’t change anything about that. Okay, I think we have it there. Uh, thank you for everything. Honestly, I think this is like really valuable. Good. I think anyone who’s watching will have an insane amount of value to get from this. And um I think the next couple years for you are going to be a lot more interesting than you even realize. And I think there’s a lot of value for you to provide. And I think you guys like really cool stuff. So, um, where I mean I guess anyone who’s watching now is probably thinking like, “Dude, this guy’s a [  ] genius, right?” Like, like, you know, how can they like reach out to you? You don’t even have a website. That’s the irony, right? It’s like a head of content doesn’t even post content himself, but I’m working on that. I’m working on that. Um, yeah, my Instagram, Tristan Kerode. Um, and then YouTube as well. That should be coming very, very soon. Um, so yeah, that’s what like send you what should they DM you like? Uh, oh god, I need you. I need you. Yeah. Yeah. Yeah. Yeah. Help. Help. Okay. That’s it. It was good having you, man. My pleasure, man.

You work hard. Hey, YouTube vlogging is just so so hard. You’re not stupid. The gap between you and your goal is simply work and it’s hustle. So, why are you still broke? In today’s video, I’m going to tell you something that is either going to make you a lot of money or seriously piss you off. And honestly, it’s probably going to do both. You see, I’m going to walk you through the five broken beliefs that quietly keep people stuck for years, even without them realizing it. And chances are you have at least one of them right now. Because most of you watching this aren’t broke because you’re lazy. And you’re definitely not broke because you’re stupid. You are broke because of what you believe about money. Look, I don’t know how much you know about cars. Maybe you’re not as much of a car geek as I am. But every single high performance car has something called an ECU. And that stands for electronic control unit. It’s pretty much the brain of the car. It decides how much power gets released, how hard the machine pushes. Look, I have cars in my garage that are genuinely dangerous. But if someone went in and tweaked that ECU, these cars would go into limp mode. And in that moment, all of that power, all of that engineering locked away, not because anything’s broken, but because the system thinks it needs to protect itself from something that it doesn’t trust yet. And your brain works exactly the same way. You see, most successful people aren’t sitting there with some magical IQ that you don’t have. Okay? I’ve met a lot of rich people, some incredibly smart, but a lot of them surprisingly average and a few that honestly genuinely make you question how they even got there in the first place. But what they all have in common is they think about money completely differently than regular people. And over time, I started to realize that building wealth isn’t really an intelligence game. It’s more of a game of beliefs. The beliefs you have around money, around risk, around opportunity, and even yourself. And your belief system is your ECU. The problem is that most of you watching this are running terrible settings. You are basically sitting in limp mode without even realizing it. And I am going to fix that for you today while we go on this little night drive. So with that being said, let’s get into it. Now the first broken belief is probably responsible for killing more potential than anything else in this video. And what makes it dangerous is that it actually feels productive in the moment. So let’s see if you recognize yourself here. You want to start a business and immediately your brain starts sprinting 10 steps ahead. Well, what if I don’t understand taxes? What if I need employees? What if I can’t manage people? What if it scales too quickly? What if I fail? My friend, you haven’t even made your first dollar yet. Yet, you’re sitting here trying to solve problems that don’t even exist. And while you’re busy creating all these imaginary scenarios in your head, the one thing that would actually move your life forward never gets done. And I’ve noticed something very funny over the years because people assume uncertainty disappears once you start making money. They think that there’s some magical point along the journey where you wake up and you suddenly think, “Right, I finally understand this whole business thing.” Now, that never happens. That point never comes. Let me tell you from personal experience. When I was making nothing, I had no clue what I was doing. At $10,000 a month, no clue. At $100,000 a month, same thing. At a million a month, honestly, I still felt the same way. The uncertainty never really goes away. You just become more comfortable operating without having to have every single answer. And eventually you realize something. And most of the things you spent months worrying about never actually ended up happening. And the few things that did actually end up happening, well, you figured them out. Okay? Not because you were prepared, but because reality forced you to become prepared. Nobody learns how to manage a team before they have one. Nobody learns about taxes before making money. No one knows exactly what they’re doing before they begin. You solve problems when those problems become real. So, if you can take away one thing from this, let it be this. Stop trying to solve for level 10 while you are still at level one. And that brings me to the second broken belief. And this one actually, now that I think about it, might even be more dangerous than the first one because it’s got nothing to do with action at all. It’s got to do about how you fundamentally think about money in of itself. You see, this broken belief I wish someone had explained to me earlier in life. Most people have a really strange relationship with money. And I don’t mean they spend too much or they save too little. I mean they attach emotions to it. They make every decision around it worse. Look, we all grew up hearing things like uh money changes people. Rich people are greedy. More money, more problems. And after hearing stuff like that for years, you don’t even realize it. But eventually, you start attaching meaning to money itself. You start treating it like it’s good or bad, like it has some sort of personality. It doesn’t. Okay? Money is infrastructure. It’s just a tool. That’s it. Look, let me explain it like this. Think about electricity for a second. You don’t have an emotional relationship with electricity, do you? You don’t sit there staring at a light switch and go, “Wow, electricity is amazing. Yes, you understand it. Yes, you use it. Yes, it serves a purpose.” And that relationship you have with electricity is the same way money should work. Okay? Look, I’ve noticed something very interesting over the years. The people who build serious wealth usually aren’t the people obsessing over money every 5 minutes. I know that sounds funny to hear. It’s not the people refreshing their bank account 10 times a day. They are not emotionally attached to every number moving up or down. Because when you are emotionally attached to money, you start making emotional decisions. And emotional decisions are never a good thing. Look, you start to panic when things go down. You become overconfident when things go up. You spend when you should save. You save when you should invest. And usually those decisions end up costing you more than whatever number was sitting in your bank account. Look, I get it. I remember in the earlier stages of my career, I remember checking my bank account constantly. Every increase felt amazing. Every drop felt painful. But eventually I started to realize that the problem was never the number itself. It was the meaning that I was attaching to the number. So here’s what I want you to do. I want you to open up your banking app right now. I want you to look at your balance and just pay attention to what you feel. Is it stress? Is it relief? Is it excitement? Is it anxiety? Whatever it is, label it. Okay? Write it down because that reaction you just had tells you more than you think. You cannot fix a relationship you have not diagnosed properly. And that actually brings me to the third broken belief. And this one’s quite scary because a lot of what you think is you is really just beliefs and patterns that you have picked up over the years. Look, let me ask you this. If no one on earth could see your life, no Instagram, no friends, no strangers, no one to impress, would you still buy the same things? The same apartment, the same watch, the same car, the same clothes. Because here’s something that I’ve noticed whilst living in a lot of these large metropolitan cities, London, Dubai, New York. A lot of financial decisions people make aren’t actually financial decisions. They’re social decisions. People tell themselves they’re buying something because they deserve it. Okay? Or because it will motivate them or because they finally want to enjoy life, but underneath it a lot of times it’s actually something else. Okay? They’re just performing. And it’s unfortunate because the audience that they’re performing to cares a lot less than they think they do. Okay? Now, before someone clips this up and says, “Oh, Eman says don’t buy nice things while I’m riding around in a Rolls-Royce.” Look, I’m not saying don’t buy nice things. I like nice things. I like fast cars. I like nice watches. I like traveling lavishly. I don’t think there’s anything noble in pretending as if money doesn’t matter. But there is a huge, huge difference between buying something because it genuinely improves your life or because you genuinely love it compared to buying something because you want to signal status or before you prioritize the other things in life that matter. Look, let’s not even talk about property, let alone property for myself. I bought my mother a $4 million house cash. No loan, no mortgage, nothing. Cash before I bought my first car. So then, yeah, later on in my career, if I want to buy nice things or buy nice toys, good. I deserve it and you deserve it, too. But just make sure A, it’s for you, and B, make sure it’s done appropriately and at the right time in your career. You need to understand the place it comes from. Okay, those are two very different ways to go about your purchases. Okay, one comes from enjoyment or celebration, and the other one comes from insecurity. And insecurity gets expensive very fast. I can tell you that. As I said, I made tens of millions of dollars before I bought my first car. Now, honestly, looking back, I actually wish I’d bought a car earlier. I think like I actually think that would have been good for me and I probably should have treated myself earlier. But maybe the reason I didn’t was honestly I was just genuinely loving building so much. Okay, I enjoyed building. I enjoyed seeing the numbers go up. Okay. And I think that’s simply because when your motivation becomes internal, okay, you stop needing these external reminders that you’re successful. And that’s what a lot of people miss. Okay? If you’re making your first $100,000, your biggest problem shouldn’t be whether you should upgrade your car or not. Your biggest problems are a lot more boring. Okay? Renewing that client, hiring that first employee, launching a new marketing funnel, trust me, one bad month can still hurt you. Okay? One client leaving can still hurt you. Those are real problems. Not trying to impress some people online. Okay? So, here’s what I want you to do. I want you to open your banking app again and go through your last month’s spending. Find one purchase and just ask yourself honestly, would I have still bought this if no one on earth could have seen it? Because that’s usually where the truth is hiding. Okay? You don’t need to cancel everything, but name it, call it out, write it down. Because the moment you can label the pattern, you are already in the process of breaking it. And that brings me to the fourth broken belief. And this one gets interesting because on the surface, it actually looks responsible. It’s the belief that you tell your grandma over dinner and she immediately nods and says, “Good. Better safe than sorry.” And I promise there’s an actual point I’m trying to make. So, let me ask you this. How many decisions in your life right now are being made because you’re trying to avoid losing rather than trying to win? Think about it, okay? People stay in jobs they hate because it feels safe. Because it comes with health insurance, because their parents told them that stability matters, because look, I already spent four years on getting a degree. And then they don’t start their own thing because well, you know what? If it doesn’t work out, they don’t post content because they’re scared that the people they went to school with might judge them. Oh well. They don’t move countries. They don’t ask that girl out. They don’t take risks. Not because they can’t, but because they are so busy playing defense all the time. And look, some defense is good. You should wear a seat belt. You should have savings. You shouldn’t put your net worth into some random crypto coin that some guy on Twitter told you about. Okay? Look, I’m not saying be reckless, but I did realize something quite early on. No one builds an extraordinary life by only trying not to lose. Okay? It doesn’t work because when you’re constantly playing defense, your brain starts optimizing for comfort instead of opportunity. You stop asking what’s the upside and you start asking what’s the least painful option. Those are very different questions. Look, when I moved my base to Dubai 6 years ago, people thought I was insane. When I started YouTube 11 years ago, people thought I was insane. When I dropped out of school at the age of 17, people thought I was insane. If I had spent my entire life trying to remove all the risks before making a move, I would probably still be sat twiddling my thumbs waiting for permission. The people you look up to, they’re not fearless. Okay? I have met more than enough successful people to tell you that these people still feel uncertainty. They still doubt themselves. They still get anxious. The difference is they don’t allow that fear to make the final decision because at some point you realize something. Playing defense only protects what you already have. Playing offense is what actually changes your life. And the worst part is that people spend their entire lives protecting a life that they don’t even like. And that brings us on to the fifth and final belief. And I wanted to end on this one because out of everything that we’ve covered today, this is the one that’s probably cost people the most. And look, we all know how the saying goes. Time is money. Look, I need you to be really honest with yourself for a second. How many times in the last year have you convinced yourself that this next thing was going to be the thing to finally change your life? The new business model you saw on YouTube, that new AI tool that someone on Tik Tok said was replacing their entire company, the new guy on Twitter posting a screenshot saying he made $83,000 in 14 days doing something that you’ve never heard of before. Look, every few weeks it’s something different, okay? And every time you see it, your brain lights up like it’s a casino machine. This is it. This is what I’ve been missing. Everything changes now. So, you start learning more about it. You update your Instagram bio. You tell three of your friends that you’re starting something new. and then a week later you quit. And by the way, it’s not because you actually gave effort and it didn’t work out. It’s because the excitement wore off and the reality showed up because here’s the truth that no one wants to hear. Making money honestly is painfully painfully repetitive. It’s boring. Okay? It’s answering the same emails, fixing the same problems, having the same conversations, doing the same thing over and over again long after the dopamine disappears. Look, when I first started my agency, I was doing outreach sitting in school. Literally sitting in class with my laptop open while my teacher was talking. During lunch, I wasn’t hanging out with anyone, okay? I would sit there reading business books or doing more outreach. Then I’d get home and edit videos for my agency clients. It took me hours and hours and hours, okay? No flashy Tik Tok montages, no fancy Lamborghini in my car, no watch me make 100K in 7 days, just doing the same boring [ __ ] over and over again for months before anything meaningful happened. And that’s what most people miss. They think they have a business model problem. Most of the time they don’t. They have an attention problem because the person who sticks to one proven thing for 5 years will absolutely destroy the person who switches every 6 months every single time. And here’s the thing, it’s not cuz they’re smarter, not because they found some sort of magical opportunity, but because eventually repetition turns into skill. And skill eventually starts looking like talent from the outside. So, look, before you click off this video, I want you to promise me one thing. Figure out which one of these five beliefs is costing you the most right now. Not all five, just one. Because most people watch a video like this and think, “That was interesting.” And then they do absolutely nothing differently tomorrow. Please do not do that. Pick the one that hits you the hardest and pay attention to it for the next week because once you become aware of these things, you start noticing them everywhere. You notice yourself trying to solve problems that don’t exist yet. You notice yourself chasing the next shiny opportunity. You notice yourself making decisions that don’t even make sense. And eventually you realize something. You never really had a capability problem. You had a settings problem. That ECU example I gave you, that’s you. Okay? You were just running on terrible software. Now, look, I know today’s video leaned very heavy into mindset and psychology and a lot less into like actual practical money-making advice. So, I know you’re sat there thinking, “All right, cool. Well, how do I actually start this?” Well, I strongly suggest you go check the link in the description. There’s a free YouTube video I created earlier in the year. is probably my most popular video this year and it breaks down a bunch of different business models and it compares the pros and cons to each and it will show you based on your personality type which one makes sense for you to move forward with. I strongly recommend you go check out that YouTube video after this. It should point you in the right direction. And with that being said, as always, I’m watching from afar and I’m rooting for you.

If you clicked on this video, it’s because you know you have a ton of potential. You’re bright, you’re ambitious, and you know that you are meant for more. And every night when you go to sleep, you have that thought of one day, one day I’m going to achieve everything I have ever wanted. Well, I want to congratulate you because if you pay very close attention to this video, that day will come sooner than you could ever imagine because I’m going to go over the seven things that will unlock 100% of your God-given potential on this earth. This is going to be a tacticalbased video. My goal here is that you walk out of this with real things that you can do and apply straight away. Now, a quick disclaimer. You see, after you watch this video, you’re going to need a target. You have all of this potential all of a sudden. You need somewhere to aim all of this energy towards, for example, starting that online business that you have been putting off. So, in order to accomplish that successfully, I’ve gone ahead and left a link to my most popular YouTube video this year, which breaks down a bunch of business models for beginners, so that way you can find what is most appropriate for you. Once you watch this video and you unlock 100% of your potential, go ahead and click that link in the description and watch that video after. And with that out of the way, let’s get into the seven things that will unlock 100% of your potential. Step number one, you have to kill the boy. You see, the reason that most likely you aren’t achieving your potential is because you are still acting like a child. And for me, the difference between a boy and a man has nothing to do with your age. I had to go from a boy to a man at a very young age. The difference between a boy and a man is responsibility. You become a man when you take full ownership and full responsibility of your life. Most of you are thinking that someone is going to come and rescue you. Most of you want to run away from reality instead of towards reality. You have made a cozy home inside of your head where you think you can escape and you just feel like you’re not failing. Meanwhile, in real life, your problems keep piling up nonstop. I need you to understand that this is the boy. The boy is the version of you who needs to be protected and can’t handle and face reality. And look, I get it. There’s a deep desire to protect that version of yourself. Because a warning for you, the day you go from a boy to a man, aka you stop absolving yourself of responsibility. You start to run towards responsibility, not away from it, it’s very hard to go back. But unfortunately, you have to kill him. It simply doesn’t serve you anymore. Kill the boy and the man will become the only thing that’s left. And once you have done that, you will see a new side of yourself. The side of yourself that gets done ruthlessly. The side of yourself that you needed to be all of these years. Step number two is play the long game. If you’re giving 110% of yourself to short-term games, you are getting micro wins that don’t build up to anything worthwhile in the future. When you shift your mentality to a long-term game, and by the way, just so you understand, I know maybe sometimes I say these things and they can come across a bit abstract in a video like this, but let me just go ahead and zone it in. What playing a long-term game means is that when there’s a dispute with a client or a customer, and even though you know they’re in the wrong, you know that you’re right in that situation. It’s funny, in my life, I’ve had incredible relationships with my team, with business associates, business partners, and generally my wider network because I actually have something factored in. It’s called a get tax. And it’s part of my long-term strategy, which is like, hey, I could sit here and dispute all of these things every single time that I know I’m actually in the right or I’m just going to accept the fact that I’m playing a long-term game. And as a part of a long-term game, there’s going to be certain situations where, you know what, I’ll just take the little L here for the much bigger W in the future. Aka, you don’t need to win every single battle. as long as you win the war. And I think one of the reasons this concept is so important is when you play a long-term game, it’s basically a reassurance to yourself that like you know you’re going to make it. Because when you play a long-term game, it’s basically telling yourself like, hey, this is a long game, I know I’m eventually going to win the game. So rather than focusing on these short-term ups and downs, why don’t I just focus on the grand mission and zone out for a bit? And by the way, this doesn’t even just apply in business. It can apply outside business. So whether that is the way that you carry yourself day-to-day in business or whether that’s the way that you build your relationships, I think a lot of people they don’t think long-term when it comes to relationships, everything’s just so short-term minded. Oh, what can I get out of this person straight away? That’s not how life works. Maybe at some of the lower levels, that’s how it works, but when you get into the upper echelon of society, people can see people that are playing short-term games. And what it looks like to people is a train wreck that they want to avoid at all costs. So, I think truly when you decide to play a short-term game, I actually think it’s quite a deep psychological trigger to yourself that like I’m not confident that I’m going to make it in the future. Like, I’m not confident that I will 100% do and accomplish everything I say in life. Because if you know for a fact that you’re going to accomplish and succeed in these things, well, then you would definitely be eager to move forward, but you’re not going to be desperately in a rush like a lot of people you see out there. And that brings us on to step number three, which is be the youngest and brokeest person in your friend group. Now, that’s not always possible, okay? But you have to try your best. You simply won’t strive for more if you’re hanging around people who idolize you for doing the bare minimum to get yourself out of a terrible situation. Look, I hate to say it, but if you’re making $10,000 a month, that’s amazing. That’s commendable. Like, congratulations. But if you’re hanging around people that think you’re the greatest thing since sliced bread, of course, you’re never going to get any better. I mean, yeah, for sure it feels good to be looked upon highly, regarded highly, but most people just don’t have the balls to insert themselves into a new group of people where they see you as a beginner. So, I want you to actively try to find people doing better than you and put yourself in a student’s position. And rule number one, don’t try to impress them. Honestly, you can’t. Be honest. Ask for advice. Be the mentee, not the mentor. I’ll be honest, that level of humility is so attractive and appealing to people who are later on in their careers. So, actually weaponize that, use that because it will take you so much further. And I think that takes us perfectly into step number four, which is you have to be a lifelong learner. If I think of every single person I know who has unlocked 100% of their potential, they truly are lifelong learners. And it’s interesting, you can actually be super successful, but at the same time not be unlocking 100% of your potential. And I see it all the time. I see people that become successful and then they get really complacent and then they’re like, “Oh, well, I already know enough.” And it’s like, I mean, yeah, sure, but life’s going to give you a pretty big smack in the face when at a certain point, I don’t believe in this concept of, oh, just treading water. I don’t think that you can just stay in the same position. I think you’re actively either moving forward or moving backwards. And there’s really nothing in between. So, I think the action of not moving forward and not educating yourself is you in the process getting lapped by other people that do. I wish I could sit here and explain how to do it. I’ll always hold my hands up and say like I don’t know how to tangibly give this to you. I think it’s just something that people develop or they have that moment where it clicks or like just I think the only thing I can think of is like being so processorientated and like enjoying the process so much that you don’t care about the result. But truly, if I think about the most successful people I know, they are constantly educating themselves. Now, I want to make it clear, educating themselves doesn’t mean watching podcasts and reading books 24/7, although there’s a place for that stuff. Most of the time their education is in the arena like in the arena of life like that’s education like doing things, trying things, speaking to people, spending 2 weeks just immersing yourself in one specific topic, right? Not like, oh, I’m going to listen to 2 hours of podcast a day and that’s education. I’ll be honest, a lot of times that’s not education. That’s just entertainment. If you spend 2 hours a day specifically listening to really niche podcasts or really niche videos or spending 2 hours with binaural beats on it’s just you and Claude going back and forth sort of as a sparring partner and saying okay cool if you had to make me an expert on this topic in the next 2 hours how would you go about it? So to me that is what I mean when I say educate yourself. Educate yourself by playing in the arena of life or educate yourself by very thoughtful and curated self-education time. Now, step number five is you must be ruthless with your self-accountability. Look, I’m going to be honest with you. You’re the one lying to yourself. Not your partner, not your boss. You. You convinced yourself that watching podcasts counts as working on the business. You convinced yourself that thinking about the offer is the same as building the offer. You convinced yourself that being busy means productive. One of my favorite things to do at the end of the day is look at what my intention was going into the day. And by the way, that’s a topic for another video. Feel free to leave in the comments if you want me to show you how to execute on a successful day. But at the beginning of the day, you should have your intentions for the day. But at the end of the day, I love going back and going, “All right, cool. This is what I said I was going to do today. Here’s what I actually got done.” And that gap is just a reflection of how much you’ve been lying to yourself. And sometimes I even face that problem. But the problem with lying to yourself is that it stops feeling bad after a while. And then it just becomes a norm. And then you start getting in this loop of thinking, “Oh, well, it’s fine if I didn’t hit my non-negotiables for the day or it’s fine if I didn’t execute on my intention for the day.” And look, there’s always anomalies. You’re not going to hit it 100% of the time. But when it becomes the norm for you not to do it compared to doing it, well then now you’ve created a self-fulfilling prophecy for yourself. And I think step number six helps mitigate against all of this, which is you must get your personal life in order before your business life flourishes. You see, your business is a reflection of who you are as a person. I know this might seem ridiculous, but if you can’t even remind yourself to make your bed or brush your teeth, how the do you expect to run a successful enterprise? Look, I don’t want to sit here and pretend as though after a decade I’m perfect, okay? Even me, I’m not sometimes. And I very much notice one for one that when my personal life is out of order, out of whack, as in the way I show up personally for life, then yeah, there’s a very clear reflection of how my business life shows up. Now, I’m very fortunate to be a decade in where I have 100 plus people working for me and there’s systems and protocols and everything’s got a place in an order and whatnot, but still, nonetheless, there’s definitely a business effect and things aren’t moving at the pace they should be. And if I had to put a bow on this entire thing, it would be step number seven, which is to fulfill 100% of your potential, you must act, then become. the issues right now what you’re thinking is I’m going to do these things and then from there once I do these things then I will have this image of myself that’s not how it works basically your brain has a thermostat okay and every time you go against that thermostat and that thermostat is basically your selfidentity every time you go past that selfidentity for yourself what does your brain do it some things up in your life it self-sabotages because it wants you to come back to that thermostat it wants you to come back to that place of homeostasis so let’s reverse them around first you are going to have this image of yourself and it’s with that self-image image that you will then carry out the actions. Now, the beautiful part is when you carry out those actions, it will reaffirm the self-image and then it just becomes this beautiful prosperous cycle. But it all predicates on you first building this image of yourself and then executing on it. Now look, if anything that I mentioned in this video seems harsh, I want you to know that truly from the bottom of my heart, it comes from a good place. As someone who cares about you and wants to see you win, and if you truly take everything I’ve just said to heart, you are going to become unrecognizable. These are all harsh realizations that I’ve had to find out myself the hard way.