In this video, we’re going to go over a strategy that helped me make $20,000 from AdWords in about an hour’s time that you can do with your clients. Now, I’m not saying that it’s guaranteed to make $20,000 as well. It could do much less than that. It could even do more than that. But,
the idea is that you can replicate this for your own campaigns, your own products, and for your clients’ products, too. Now, when people get started with YouTube ads, or you know, any sort of advertising, they think that it’s just you know, they’re going to run ads, you know, 24/7 all day long that you know, when clicked, goes to a page where they can call the business and register. And you know, this just goes on, you know, ad infinitum, 20 you know, 20 365 24/7 the ads run. But, it’s possible that you can run ads for you know, just a week out of a quarter, an entire business quarter, and make just as much money during the entire quarter with far less ad spend than someone who’s just you know, running the same sort of boring ad uh 365 days a week, every day every business quarter. Okay? Now, to do this, uh what you want to do is you have to have some sort of big sale or big event for the business. And the business has to agree upon this. Talking about like a one-time event, something with major scarcity. So, there’s going to be a product that they’re coming out with that’s being launched that uh they get early access to. There’s a There’s a There’s a big product that they sell, an event that they do that uh you know, is going to go on sale. Not just you know, $2 coupon. Like there’s going to be a big big discount for a very limited time. It’s going to happen, you know, during you know, a 3-day special or something like that. Some sort of you know, major event that uh you can add a lot of scarcity to. So, pick a big event. And you’re going to run a a a ads campaign. Okay? So, what did I do for mine? Okay. So, you probably already you might have already seen this page. Uh this is for a product that I was launching called Rep Lure that had a 1-week launch special where you can get access to the product for, you know, a lot less than what’s being sold for now. But, not only that, but you know, on the on the first day that it went live, you could sign up for this, you know, special webinar where you get some training and uh you learn like the strategy it does and then you get access to uh in this case like the full or, you know, most of all the products for like a one-time fee. Uh whereas everyone else would have to buy individually. I think it was over a 50% savings. So, that was like the the big event we did and then you can land on this page here. And uh you know, it’s very uh small page. Probably just didn’t even need this bottom stuff here. And then you click save your receipt for the one-time training webinar. So, you can do that, too. You can run a webinar for a product or service they’re launching. If you don’t want to run a webinar, then you can just, you know, send them to an autoresponder and then the day that the big launch starts, 11:00 a.m. Eastern Standard Time or 3:00 p.m. Eastern Standard Time, whatever you choose, then send out the email for that, right? Of course, it’s probably going to work best if you do it through some sort of webinar or a live virtual event uh to make it more special, but nonetheless, this will work just through regular old email. Uh and then you want What you want to do is run this for a week. So, you’re going to open up a display ads campaign in Google, run it for about a week, have everyone register to this sign-up page. We’re going to use video and banner ads to do this. We’re going to see some examples here. You’re going to retarget previous visitors and customers that uh were on their site already. So, you need to make sure that their pixel is already installed or was installed or they have a customer list that you can upload to AdWords and then retarget um these ads to to get them to sign up for the special deal and then just a simple landing page like the one I showed you. Okay, now to set up uh what I found best is they display campaign for video and banners. Now, to do this you’re going to go into AdWords and then just start a new campaign.
And uh what you want to get is uh leads.
And then um make sure that you only you have um uh you know, sign up lead form uh submit lead form or a custom lead form cuz you what you’re trying to do is just convert people to sign up for this uh event or whatever to your thank you page. So, you don’t need you don’t need to target all these uh things like page view, purchase or anything purchase. Um at no add to cart. No phone lead or anything like that. Just uh really just submit uh either sign up or submit lead form.
And hit continue. And then we want the display network. Run different kinds of ads across the web. Standard display. Um then you have to enter the uh uh website.
That’s the page that they’re going to go to.
Uh it may ask if you want to restart a an old campaign. You don’t need to do that. And then you want to go ahead and and begin targeting uh uh uh where and you know, who these customers are. Right? Now, first we just want to choose where we want the where are the customers living. Now, if they’re a local business, they’re probably all in United States. Or if they’re, you know, the if you’re in Canada servicing servicing the businesses in Canada, they need to enter just Canada, right? Cuz that’s where they almost always live. They all live. Uh set a uh you know, a budget. Now, this is going to not be like something worth like $20 a day, $5 a day. Um me it’s going to be you know, this is only for like a week. So, you know, make sure to have enough that you’re going to get enough leads. And you want to focus on focus on conversions. So, that the so Google knows to try to get people who are going to sign up for this event.
And um also uh you can add targeting. I I uh skipped over that sort of fast, but what you want to do is go into ad targeting and make sure that you add the audience that uh has already been pixeled from your pixel that you previously previously set up or is uh you know, some sort of uh uh email list that you’ve already uploaded. You you want to target the previous customers already, right? So, you don’t want to go out there. I mean, I I mean, you if if uh you think the base business is big enough, you’re running like a big uh a special sale, for example, you know, this is uh you you get to have a free heating check. It’s about it’s going to be winter. The plumber the plumbing company wants to have like a one-day free heating thing. You can sign up and schedule your heating. And of course, they’re going to upsell you stuff once they come into your house and you know, see your heater. You know, you can do that, too. And target, you know, people in a general specific area. Now, not the entire United States, but the the area they service. So, if they service the entire Philadelphia area, um then target the whole Philadelphia area to try to find some new leads. Uh if you want to just make it a little bit easier, you can target just the people who have already visited their website. Maybe they didn’t buy, but they know their business already. Maybe they have bought they’ve used in the past. You can target them. So, that’s up to you how big you want to make the campaign. Is this something where you want to try to get in brand new customers in the business or it’s a big offering or is this something just for uh previous customers? And you can choose when you add your uh targeting that you choose the previous audiences. And if you want to just target a specific area, then I need to go back. Instead of the United States, pick a specific location like Philadelphia, New York, etc. All right. Then we’re going to go ahead and uh make our ads here.
Now uh for the ads, I actually I actually just uh used this video. So, you probably want to have like some sort of video explaining, you know, what’s going to happen. In this case, it was like a one-time webinar event. Learn more about it clicking here. So, for the display campaign, you’re allowed to um uh use um
a uh you know, a video or two. You’re allowed to use uh some banner ads. So, let me show you an example of the banner ads that we’re using. This is nothing special. You know, just something with a clear headline. This case with a picture of me. Uh and then like a logo for branding. Something like save your spot, happening one time only. It was like the same thing, only a different color.
You know, that’s all you you really need. Then you launch your campaign. And it’s going to start uh recording all the leads that go to it. All right? Then when it’s time for the webinar or whatever, time to, you know, pitch your one-time special deal. Hey, on this uh Zoom special call, we want to inform everyone that Bench Plumbing Service, if you schedule today, uh you can schedule a time to have a free heating check, free safety check um with no cost, no fee at all. Or you know, for a special one-time uh event, you can buy, you know, this sort of service for $299. Normally cost $699. You can buy a furnace for $1,000 off. It’s only available today. So, you have to place your furnace order today, and our receptionist will schedule a time where we’re going to come out, get a $1,000 coupon off. Something like that, right? It doesn’t have to be fancy. And then, um uh you know, just explain that on the call. You don’t need uh you know, some sort of fancy sales or sales funnel or anything like that. It could just be you on a video call on Zoom saying, “Hey, uh you know, I’m working with Ben’s Plumbing Service. Um they want to tell everyone know cuz you signed up on this call, you’re a loyal customer that’s involved with us, you know, get $500 off something today only. But, you have to buy by the end of the uh day. All right. And then, remember that this to make this work, there has to be real scarcity. You can’t just say, “Hey, you’re going to get $500 off a heater.” But then, they come back, and it’s 3 weeks later, and they can still get the same coupon. Or they can still get the same deal, right? To make this work, uh make sure that, you know, it only lasts like a week. And then, the deal’s over. And then, the great thing is, you know, you can repeat these per quarter. It doesn’t have to just be like a one-time thing they do each year, and they get a bunch of leads and sales, and then it’s over. You know, have one big special sale per quarter. And then, instead of, you know, running ads all day that say the same thing, you know, call us today for, you know, if you’re having heating problems, you know, that’s boring. You can just do one of these specials that’s, you know, available, you know, during just a week’s time instead of running ads every week, every day, that will get the exact same amount of sales, the exact same amount of leads for them. Uh and that saves you time, that saves them time, and you know, it looks like you it makes you look like a marketing genius cuz sometimes you can make a lot of money all at once uh for yourself or for the business you’re working with, right? So, hopefully I like I’ve uh explained this. Um I don’t want to give it too many specifics because I want you to sort of, you know, use your own creativity, design your own ads that work, um come up with your own sort of landing page. Don’t, you know, exactly copy mine cuz that wouldn’t make sense to like some other like a chiropractic business or a plumber business, right? Uh, put some creativity but follow this general strategy where you’re having a big event, you’re running display ads to the Zoom call, to the webinar call, to, you know, just a regular opt-in form where you’re going to send an email. And then sell something that’s a big a big discount, a big dis- a major scarcity event, a one-time event. Not just like, you know, the you get a $2 coupon today to our Shopify store. Something where they’re going to get something free or, you know, $500 in sav- or 50% in savings. Um, so hopefully this gave you some ideas on how to use YouTube ads in a new way than other people are using them. And I’ll see you on another training call soon.